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Global Journal of Management and Business Research Vol. 10 Issue 7 (Ver 1.

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P a g e |28 Vol. 10 Issue 7 (Ver 1.0) August 2010 Global Journal of Management and Business Research

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Fit indices Recommended value Measurement model Structural model


GI ≤3.00 1.494 1.813

NFI ≥0.90 0.933 0.931

NNFI ≥0.90 0.910 0.919

CFI ≥0.90 0.924 0.925

GFI ≥0.90 0.935 0.954

AGFI ≥0.80 0.910 0.943

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Global Journal of Management and Business Research Vol. 10 Issue 7 (Ver 1.0) August 2010 P a g e | 31

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Factor 1 2 3 4 5 6 7 8 9 10

Efficiency 1.00

Fulfillment 0.57* 1.00

System Availability 0.57* 0.43* 1.00

Privacy 0.35* 0.48* 0.19* 1.00

E-service Quality 0.39* 0.43* 0.36* 0.53* 1.00

System Quality 0.30* 0.39* 0.34* 0.39* 0.57* 1.00

Information Quality 0.32* 0.30* 0.31* 0.47* 0.49* 0.42* 1.00

Perceived Value 0.29* 0.49* 0.37* 0.51* 0.60* 0.40* 0.45* 1.00

Customer Satisfaction 0.45* 0.34* 0.34* 0.37* 0.51* 0.46* 0.42* 0.44* 1.00

Customer Loyalty 0.36* 0.39* 0.45* 0.43* 0.37* 0.38* 0.38* 0.50* 0.55* 1.00

*p<0.01


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P a g e |32 Vol. 10 Issue 7 (Ver 1.0) August 2010 Global Journal of Management and Business Research

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Hypothesis Path Path Coefficients Conclusion


H1a EfficiencyψE-service Quality 0.41 Supported

H1b FulfillmentψE-service Quality 0.19 Supported

H1c System AvailabilityψE-service Quality 0.55 Supported

H1d PrivacyψE-service Quality 0.45 Supported

H2a E-service QualityψPerceived Value 0.30*** Supported

H2b System QualityψPerceived Value 0.17*** Supported

H2c Information QualityψPerceived Value 0.35*** Supported

H3a E-service QualityψCustomer Satisfaction 0.47** Supported

H3b System QualityψCustomer Satisfaction 0.41*** Supported

H3c Information QualityψCustomer Satisfaction 0.21*** Supported

H4 Perceived ValueψCustomer Satisfaction 0.21*** Supported

H5 Perceived ValueψCustomer Loyalty 0.30*** Supported

H6 E-service QualityψCustomer Loyalty 0.23*** Supported

H7 ψCustomer Loyalty
Customer Satisfactionψ 0.63*** Supported

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Variables Direct Effect Indirect Effect Total Effect


Through Perceived Through Customer Through Perceived
Value Satisfaction Value and Customer
Satisfaction
E-service Quality 0.23 0.09 0.30 0.04 0.66
System Quality — 0.05 0.26 0.02 0.33
Information Quality — 0.11 0.13 0.05 0.29
Perceived Value 0.30 — 0.13 — 0.43

Customer Satisfaction 0.63 — — — 0.63

 
 
 
Global Journal of Management and Business Research Vol. 10 Issue ϳ (Ver 1.0) August 2010 P a g e | 33

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