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BIBLIOGRAPHY

BOOKS

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Publishing Company Limited, New Delhi. Fourth Edition.
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towards Branded Jewellery Over Non- Branded Jewellery”, March 2005.
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2005.
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Jewellery”, Bharathiyar University, March 2006.
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Jewellery Market in the World”, International Journal of Marketing Research, Vol18,
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34. Snehesh Alex Philip, PTI (2007), Newdelhi, 2007.
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Science, Pages 322-331.
36. Gupta.S.P., “Statistical Methods”, Sultan Chand and Sons, New Delhi, 2003.
37. Shashank Baranwal and Vedant Mimani (2009), “A Study on Consumer Awareness of
Jewellery Industry”, March 2009.
38. Shobhana Chadha (2011) is e- gold better than gold ETF? - ET Bureau, August 30, 2011.
39. Central Board of Excise and Taxes (CBEC), (2012), Excise duty hike on non-branded
jewellery to be borne by manufacturers: CBEC- BT Online Bureau New Delhi March 19,
2012.
40. Mukherjee Pranab to Rethink Excise Rise On Non-Branded Jewellery - BS Reporter /
New Delhi Mar 12 | 12:07 AM
41. Dinesh Kumar “A Marketing Strategy About The Purchase Of Gold Jeweller” A
Published Dissertation Submitted to Bharathiyar University, 2012.
42. Mukherjee Jewellers resume shutdown in Bengal, demand rollback of excise duty-
Kolkata, (IANS), 28-03-2012.
43. Mr. Philip Kotler,”Customer’s Satisfaction”, Marketing Management, 11th edition, pp-6.

WEBSITES
1. http://nvonews.com/2012/03/28/jewellers-resume-shutdown-in-bengal-demand-
rollback-of-excise-duty/
2. http://www.slideshare.net/cute_prahi_4u/gold-jewellery-presentation
3. http://www.scribd.com/doc/33877880/Branded-Gold-Jewellery-Market-in-India
4. www.gold.org-world gold council
5. www.goldmine.com

SOURCE:
1. ICFAI centre of management research
2. World gold council, Hedge research

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