‘Marketing is no longer about the stuff that you make, but about the stories, you tell.

’ –
Seth Godin

Marketing is everything a company does to acquire customers and maintain a relationship

with them. MARKETING VILLA will test your marketing skills in the backdrop of
strategizing the business plans and competitors unceasing efforts to throw you out of
business. Marketing Villa is back at Buizkriti with a new flair and has just upped the
game to bring out the smartest and most innovative marketing concepts from all over the
country.
So get ready and do join us in Villa!
EVENT FORMAT

Round 1-
Online quiz: This round will test your knowledge of the various fields of marketing. Be it
advertisements, marketing strategies used by giants, or some bookish concepts, this round
will have everything.
It will be an elimination round!
Round 2-
In this round, you will be provided with a live marketing problem in the form of a case.
You will have to collect facts, analyse the current market trends, but most importantly-
think out of the box- and come up with a solution to the problem. Well, this is what a
marketer does!
Round 3-
Based on the innovativeness and feasibility of solutions in catering to the problem at
hand, top teams would be selected and invited for the final round at the campus.The
teams would have to present their solutions in front of a panel consisting of industry
experts and academicians in the field of Marketing.
RULES

 A person cannot register for more than one team.

 Each Team will have 2-3 participants.
 Any number of teams can participate from a college.
 Only college students will be considered while deciding winners
 The decision of the judges is final and incontestable.
 Organizers reserve the right to change the timeline.

IMPORTANT DATES

Date Time Activity

24-Feb 9:00 PM Last Day to register
24-Feb 10:00 PM Online Quiz
25-Feb 11:59 PM Result
26-Feb 10:00 PM Case study release
03-Mar 11:59 PM Case Study submission
05-Mar 11:59 PM Top 8 teams selected announcement
10-Mar 11:59 PM Case study release-Added information
16-Mar 11:00 AM Presentation round on campus

For any queries contact any of the event managers or mail us at business@techkriti.org
Monu Singh +91-8335844007monus@iitk.ac.in
Prashant Tiwari +91-8319784838Tiwarip@iitk.ac.in
Ketan Vittal Bhosale+91-7208272656bhosalek@iitk.ac.in
Pavan Vepada +91-7666280168vepada@iitk.ac.in
Nonu Sharma +91-7899760478nonu@iitk.ac.in