Escolar Documentos
Profissional Documentos
Cultura Documentos
Project 1 . . . . . . . . . ......................................................
Date of Brief: 24/11/2017
You are to design 3 integrated posters in series of which each one of the posters carries a different context
of the interpretation of its big idea. You are to explore both the cognitive and affective aspect in the brand
marketing communication.
Media:
You are to use both raster and vector software to be opened to vast potential of visual style.
Deliverables:
i) 3 pieces of posters in both hardcopy and softcopy saved in ‘Student name_student ID.jpeg’
ii) Idea and Development in Design Journal
Assessment Criteria:
i) Design Process 20%
ii) Design Concept 30%
iii) Design Aesthetic 30%
iv) Design Computing 20%
Coursework Marks
30% out of overall mark for MAD2033 subject in this trimester.
Marking Criteria:
You will be awarded marks based on these 4 categories;
1. Creative and Effective Design Concepts
2. Elements and Principles of Art and Design
3. Creative and Effective Computing Skills
4. Design Process Documentation and Presentation
Submission Deadline:
Friday, 15/12/2017 , 9am at MI Studio 4006.
Application: Poster
Name: ______________________________
Student’s I.D.: ______________________________
Project Title: Thematic Brand Communication
Subject: Integrated Marketing Promotion
Year: Gamma
Trimester: Trimester 2
Measurement
The required measurement of the hardcopy artwork is as below: