ASSIGNMENT

5: VALIDATION CONCLUSIONS
1. Competitor Analysis Conclusions

Name of direct competitor per segment:
Country Hills Chiropractic and Sports Therapy

Products/services offered per segment:
Chiropractic, Massage, Physiotherapy, Athletic Therapy, Personal Training, Accupuncture, ART,
Graston, Shockwave, Ultra, TENS, orthotics

Competitors’ pricing per segment:
$130 for the initial, subsequent ranges from $65-95

Your Competitive Advantage/s:
A mobile component to the clinic that goes to high populated areas to treat inidividuals that may
not have access to care otherwise.

Your UVP:
Our mission is to inspire our practice members to reconnect with their life’s vitality and achieve
their optimum helath and wellness potentials, wherever the patient needs



2. Validation Interview Conclusions

Number of interviews conducted:

15

Top 3 Problems per segment:
1. Is chiropractic right for me?
2. How accessible is chiropractic
3. Will getting treatment be painful

Top 3 Solutions per segment:
1. Explaining how seniors can benefit from treatment just as much as the average person – and
they are the most common individuals that have pain or chronic pain
2. Providing seniors with accessible care (mobile and in clinic services)
3. Treating patients using gentle mobilizations and manipulations, utilizing other techniques (ie
activator or Thompson, using adjunct therapies ie. taping)

Price range per segment:

Mobile– Initial = $110, Subsequent = $55, Extremity only = $45, Extended = $75
In Clinic – Initial = $85 Subsquent = $45, Extremity only = $35, Extended = $65

3. Location Analysis Conclusions

Will you rent a room, lease space or buy a location?

To start, Lease a space.

What area will you start your business in?
An area that is heavy with families and schools, includes many different demographic

Does the location support the following:
Customer Segment 1 – Mobile component – lack of accessible services for seniors just means we
come to you!
Customer Segment 2 – Family areas, suburbs

What are your discoveries about the following:
Demographics - Demographics - With a population of 12, 200 living in 5,547 dwellings, varsity has
seen an 1.5% increase from it's population in 2012. It's population is made of 23% immigrants, and
45% families with children under the age of 18. There are 4 elderly or assisted living homes in in the
area. The median income for the area is $62,000
Traffic Flow - None
Parking - Permit required for street parking near the C-train line and areas near the university.
Otherwise no issues
Taxes - Current property tax in Calgary - 0.0065008%
Insurance – Approx. $750 / month

Price range per month/year of the proposed location:
I would like to keep my lease under $2500.00 / month