VELTECH HIGHTECH DR.

RANGARAJAN SAKUNTHALA ENGINEERING COLLEGE

Lesson Plan

Sub code & Name : BA7207

Semester & Year : II &I

Branch : MBA

Faculty Name : Dr.H.Moideen Batcha

COURSE OBJECTIVE:

To expose the students to the principles of scientific methodology in business

enquiry; to develop analytical skills of business research; to develop the skills for
scientific communications.

COURSE OUTCOME:

Students would become acquainted with the scientific methodology in business

domain. They would also become analytically skillful. They would become familiar
with the nuances of scientific communications.

TEXT BOOKS:

1. Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research methods,

11th Edition, Tata Mc Graw Hill, New Delhi, 2012.
2. Uma Sekaran and Roger Bougie, Research methods for Business, 5th Edition,
Wiley India, New Delhi, 2012.

REFERENCES:

1. Alan Bryman and Emma Bell, Business Research methods, 3rd Edition, Oxford
University Press, New Delhi, 2011.
2, C.R.Kothari Business Research Methods 3rd Edition, Tata McGraw Hill
 VELTECH HIGHTECH DR.RANGARAJAN SAKUNTHALA ENGINEERING COLLEGE
DEPARTMENT OF MANAGEMENT STUDIES
Lesson Plan
Subject Code : BA7207 Semester : II
Subject Name : Business Resaearch Methods Year :I
Number of Hours as per Syllabus: 45 Hours
Text Book /
S.No Date Period Topics covered
Reference Book
UNIT – I
1 1 Introduction to BRM R2
2 2 Business Research – Definition and Significance R2
3 The research process R2
4 Evolution Of Management R2
5 Organization and environmental factors R2
Trends and challenges of Management in global
6 Net Access
scenario
UNIT- II
7 Nature and purpose of planning R2
8 Planning process R2
9 Types of plans R2
Objectives, Managing by objective (MBO)
10 R2
Strategies
11 Types of strategies R2
12 Policies ,Decision Making R2
13 Types of decision Net Access
14 Decision Making Process Net Access
Rational Decision Making Process - Decision
15 R2
making under different conditions.
UNIT III
16 Nature and purpose of organizing R2
17 Organization structure R2
18 Formal and informal groups organization R2
19 Line and Staff authority R2
20 Departmentation, Span of control Net Access
Centralization and Decentralization
21 R2
Delegation of authority
Staffing - Selection and
22 Net Access
Recruitment ,Orientation
23 Career Development - Career stages – Training Net Access
Performance Appraisal.
24 R2
UNIT – IV
25 Creativity and Innovation R2
26 Motivation and Satisfaction R2
27 Motivation Theories R2
28 Leadership Styles R2
29 Leadership theories R2
30 Communication R2
31 Barriers to effective communication R2
32 Organization Culture R2
Elements and types of culture, Managing cultural
33 Net Access
diversity.
UNIT 5
34 Process of controlling R2
35 Types of control R2
Budgetary and non-budgetary control
36 R2
techniques
37 Managing Productivity R2
38 Cost Control Net Access
39 Purchase Control Net Access
40 Maintenance Control Net Access
41 Quality Control Net Access
42 Planning operations Net Access
43 Review unit 1
44 Case studies unit -I
45 Review unit 2
46 Case studies unit 2
47 Review unit 3
48 Case studies unit3
49 Review unit 4
50 Case studies unit 4
51 Review unit 5
52 Case studies unit 5
53 OVERVIEW OF ALL UNITS
54 Previous university question paper review
55 Previous university question paper review

Faculty Incharge HOD