CONCEPT

PAPER
“Generation Z: The Post-Millenials”
By: Alexandra Rae O. Datiles

Grade 12 - ABM Mabini

Submitted to Mrs. Mayreen R. Narvadez

 Generation Z: The Post-Millenials
Generation Z (also known as Post-Millennials, the iGeneration, Founders, Plurals, or
the Homeland Generation) is the demographic cohort following the Millennials. From the past
centuries, different generations had existed up until now which they have their own identity
and where individuals exhibit similar characteristics, preferences, and values over their
lifetimes. Serious analysis of generations began in the nineteenth century, emerging from an
increasing awareness of the possibility of permanent social change and the idea of youthful
rebellion against the established social order. Some analysts believe that a generation is one of
the fundamental social categories in a society, while others view its importance as being
overshadowed by other factors including class, gender, race, education, among others. So
which generation do you think we belong as of today?

This so-called generation have been called for many names. In 2012, the first name
suggested to it was Generation Z based on the online contest of USA Today. There are more
proposed name for this generation: Post-Millennial a name given by the US Dept. of Health
and Human Services and Pew Research, in statistics published in 2016 showing the relative
sizes and dates of the generations; iGeneration (or iGen) a name that several individuals claim
to have coined. Stanford rapper MC Lars used the term in his 2006 song "iGeneration", which
made it into popular rotation on MTVu. Psychology professor and author Jean Twenge claims
that the name iGen "just popped into her head" while she was driving near Silicon Valley, and
that she had intended to use it as the title of her 2006 book Generation Me about the Millennial
generation, until it was overridden by her publisher. Demographer Cheryl Russell claims to
have first used the term in 2009. In 2012, Ad Age magazine thought that iGen was "the name
that best fits and will best lead to understanding of this generation". In 2014, an NPR news
intern noted that iGeneration "seems to be winning" as the name for the post-Millennials.[11] It
has been described as "a wink and nod to Apple's iPod and iPhone; Frank N. Magid Associates,
an advertising and marketing agency, nicknamed this cohort "The Pluralist Generation" or
'Plurals'. Turner Broadcasting System also advocated calling the post-millennial generation
'Plurals'; MTV has labeled the generation "The Founders", based on the results of a survey
they conducted in March 2015. MTV President Sean Atkins commented, "they have this self-
awareness that systems have been broken, but they can't be the generation that says we'll break
it even more."
 According to Margaret Rouse the dates given for Generation Z range from the mid-
1990s through the second decade of this century, although precise years vary according to the
source. At over two billion individuals, Generation Z is the most populous generational cohort
of all time. In common with Millennials, Generation Z is comfortable with technologies that
are fairly recent for older generations, and Gen Z has grown up in the current environment of
ubiquitous mobile communications. The younger members of the cohort may not remember
any other environment. Based on international statistics, the current population of Post-
Millenials is 23 million and growing rapidly. We, youth individuals of today, are all very much
aware that we are one of those millions growing up in a highly diverse environment and higher
levels of technology.

As claimed by Jenn Little, we’re the youngest generation on the planet, but one of the
most talked about, the most complex, and the one with the highest set of expectations. Why do
you think she said that? As we can observe, this generation can freely express their thoughts
and opinions. Everyone can speak out what they wanted to say in social media either it is about
politics, education, entertainment, and many more news and issues in the world. We could also
find this generation as realistic not like the millennials. To know more about Generation Z here
are some of their characteristics towards those forms.

According to Forbes (2015), the generation after Millennials, Generation Z, made up

25%of the U.S. population, making them a larger cohort than the Baby
Boomers or Millennials. Frank N. Magid Associates estimates that in the United States, 55%
of Generation Z are non-Hispanic Caucasians, 24% are Hispanic, 14% are African-American,
4% are Asian, and 4% are multiracial or other.
Generation Z are predominantly the children of Generation X,[41][42][43] but they also
have parents who are Millennials.] According to the marketing firm Frank N. Magid they are
"the least likely to believe that there is such a thing as the American Dream" because
"Generation X, the most influential parents of Plurals (Generation Z), demonstrates the least
credence in the concept of the American Dream among adult generations." According to Public
Relations Society of America, the Great Recession has taught Generation Z to be independent,
and has led to an entrepreneurial desire, after seeing their parents and older siblings struggle in
the workforce.

Technology and Media

Generation Z is the first cohort to have Internet technology so readily available at a very
young age. With the web revolution that occurred throughout the 1990s, they have been
exposed to an unprecedented amount of technology in their upbringing.
Education
According to a Northeastern University Survey, 81% of Generation Z believes
obtaining a college degree is necessary in achieving career goals.

Political views

According to Generation Z Goes to College by Corey Seemiller and Meghan Grace,

people who are part of Generation Z tend to be fiscally conservative and socially liberal.
According to this survey, 84% of Generation Zers identify as fiscally moderate or conservative
and 75% say they do not want government involvement in gun ownership, access to abortion,
euthanasia or marriage.

The differences and similarities between iGen and Millennials will be expressed over
time, but the one thing we know is that we’ll have more data on iGen than on any generation
in history!