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Introduction Page#
a) History of the organization 2
b) Objective of the organization 3
c) Function of the organization 3
d) Role of the organization in the Economic
Development of Bangladesh 5
e) Organizational Structure 7
f) Mission of the organization 9
g) Vision of the organization 9
Research Methodology
a) Rationale of the study 10
b) Objectives of the study 10
Findings and Analysis
a) Brief Description of the organization 11
b) Present performance appraisal and Job
evaluation process of the organization 11
c) Benefit of present performance appraisal
and Job evaluation process 13
d) Resistance to Present performance appraisal
and Job evaluation process 13
e) How Present performance appraisal and Job
evaluation process should be effective? 14
Conclusion & Suggestion
a) Conclusion 15
b) Suggestion 15
* Bibliography/Reference 16
* Enclosures/Graphics/Charts 16
Page 2 of 16
Introduction
a) History of the organization:
In 1974, current CEO, Boo YI Park starts a humble but bold headwear manufacturing
business with just 5 sewing machines.
1974 ~ 1988: Venturing into headwear business
Dada traces its root to Daedo trading, a company Dada’s current CEO B.Y. Park
established in 1974. Believing that importing raw materials and subsequently processing and
exporting them as a business with no basis, Park always wanted to start a manufacturing
business. While Park was traveling in the United States in the early 1970’s, he noticed many
young and old people wearing sports caps with affection. Park immediately decided to
venture into headwear business and set up a small business in the Southern part of Seoul in
1976 with just 5 sewing machines.
1989: Dada establishes its first overseas operations, P.T. Dada Indonesia at Purwakarta,
Indonesia.
1991: Dada establishes Dada Dhaka Ltd. at Dhaka, Bangladesh.
1993: Dada establishes Dada Savar Ltd. at Dhaka, Bangladesh.
1997: Dada launches Paxko Ltd. at Dhaka, Bangladesh.
2000: Dada establishes Pax(Suzhou) Textile Products Co., Ltd. China.
2002: Dada establishes Unipax Co., Ltd. Vietnam.
2007: Dada has completed a new building for knitwear production alone with 70 knitwear
production line at P.T. Dada Indonesia.
2010: Currently it is going to launch a new factory namely P&K Fashion at Gazipur,
Dhaka, Bangladesh.
Dada is on the way to be a global textile products company.
Page 3 of 16
Based on our expertise gain form the headwear business we have successfully
expanded our business portfolio. We invested $30 millions alone to diversify our business
portfolio in 2007 which will be increasing 10% every year till 2015 to achieve our
objective “World class total textile Products Company”. Having started knitwear
production since 2007, Dada maintains successful partnerships with global market leaders
such as Adidas. Reebok, Gap, Wal-Mart, Sears, Kohl’s, and K-mark. Dada also is going
to build a new factory in Gazipur, Dhaka.
Headwear Business:
Bag Business:
Dada built Moland Co. in Vietnam for bag production in 2007. Making
use of the ideal working environment and excellent production staff, the Moland
factory endeavors to manufacture products of the highest quality. Digitized
patterns using CAD and CAM, strict materials inspection, production
management according to Lean system, in-house embroidery & printing and
packaging, performance testing and more, all adds to Moland’s effort to
manufacture the best quality product. Dada supplies high quality products to
global brands including CamelBak, Haglofs, Jack wolfksin, Ortovax, Thorka Yak
Pak and more.
Page 4 of 16
Apparel Business:
Established in 2007 with state of the art production facilities, the new
knitwear factory at P.T. Dada Indonesia serves as Dada’s production base for
knitwear. Equipped with in-house printing and embroidery, CAD/CAM, testing
laboratories and more, the operation is known for accurate on-time delivery and
delivering products of superior quality.
IT Business:
Dada has three sports cap manufacturing and four embroidery factories in
Bangladesh since 1991 Dada had launched its first factory at Uttara, Dhaka. From that
time it is contributing to our economic development increasingly day by day. Following
demonstration ensures contribution to our economic development.
Employment:
Around 4,500 workers and 200 office staffs are working in dada’s
three factories and four embroidery units in Bangladesh which is
increasing day by day. Dada provide handsome salary structure and others
compensation and benefits to its workers and office staffs. Workers get
extraordinary benefit as it maintains international compliance standard for
the buyer like Adidas, Reebok, Nike, HNM etc.
Backward Linkage:
100% raw materials from local market gradually. From 1991 to till now lot
of small company had been established who are fully depended on Dada,
which helps to boost our economy.
CSR:
Dada has its own health care unit and child care unit on its every
factory in Bangladesh where worker and their children get free treatment
along with free medicine. Dada appoints qualified doctors and nurses to
ensure workers’ health. Day cares are open for all who are interested to
keep their children while they work. Days cares’ caretakers are very much
cordial to workers’ child like as own child and workers concentrate to their
work without anxiety.
Technical Competence:
Income Tax:
e) Organizational Structure:
Every company has its own organization hierarchy to establish chain of command and to
ensure smooth operation. As Dada is a large and complex multinational manufacturing
company, it organizational structure is highly complex and large. This is a standard
organizational hierarchy that Dada follows:
Chairman
President Planning
Sales
Support
Accounts
General Affairs
CEO China
Trade
CEO Bangladesh
R&D
CEO Vietnam
Country CEO
Director
Administration
HRD
Accounts &
Finance
IT
Commercial
Materials
Management
Page 9 of 16
Dada is the pioneer and leader in the sports cap manufacturing sector in the world.
Dada’s current mission is to be the leader in Bag manufacturing sector. Aiming this, in
2007, Dada already built Moland Co. in Vietnam for bag production. With more than 10
years of experience, Dada’s staffs are more than capable of dexterously handling orders
from leading brands such as Camelback, Jackwolfskin, Ortovox, Thorka. Moland’s staffs
strictly control for quality once again on products manufactured under Moland’s optimal
environments by conducting complete laboratory performance testing including wheel
mileage testing, handle twist and jerk testing and tumbling testing.
Dada has demonstrated its commitment throughout the years to a set of core
values including integrity, innovation, and standardization. Dada has since expanded its
business portfolio to knitwear and bags, in turn transforming itself into a leading
diversified textile products company.
Company that leads change Dada has a proven track record of aggressively
investing in R&D and design in order to develop innovative new products that change the
game for its industry, and ultimately contributes to improving the lives of our customers.
Dada has cumulatively filed 72 U.S. patents related to headwear.
World class total textile Products Company Based on our expertise gain form
the headwear business we have successfully expanded our business portfolio. We
invested $30 millions alone to diversify our business portfolio in 2007. Having started
knitwear production since 2007, Dada maintains successful partnerships with global
Page 10 of 16
market leaders such as Adidas. Reebok, Gap, Wal-Mart, Sears, Kohl’s, and K-mark. Dada
also built a new factory in Vietnam for bags production.
Research Methodology
Frequency -3 = 15 points
Frequency -6 = 10 point
Frequency -9 = 5 points
Frequency over 9 = 0 points
2. Unauthorized absent
Day 1 or more = 0 point
Casual leave
Day 1 = 8 points
Day 2 = 6 points
Page 12 of 16
Day 3 = 4 points
Over 3 days = 0 points
NO suggestion = 0 point
1 suggestion = 3 points
2 suggestions = 4 points
3 suggestions = 5 points
Based on implemented ideas/ cost savings/ new income through sales etc points
will be considered as 2 or 4 or 6 or 8 or 10.
And as usual Attitude (30%) and Performance (30%) points will be considered to
evaluate a staff out of total 100%.
Dada Corporation
Performance Appraisal Form
Dada constantly takes stock of its workforce and assesses its performance in
existing jobs to get following major benefit:
To identify potential, i.e. to recognize existing talent and to use that to fill
vacancies higher in the organization or to transfer individuals into jobs where
better use can be made of their abilities or developing skills.
It is very tough to develop and implement a proper Performance appraisal and Job
evaluation system. There are lots of resistances that Dada face to implement its
Performance appraisal and Job evaluation system which are as follows-
e) How Present performance appraisal and Job evaluation process should be effective?
a) Conclusion:
b) Suggestion:
Over all, Performance Appraisal and Job Evaluation should be done without any
bias, nepotism and favoritism; it should be based on the employees’ quality and quantity
of work, productivity, attitude, educational qualification, attendance, dedication, skill,
efficiency, ability, concentration, etc.
* Bibliography/Reference:
Class lecture.
• Enclosures/Graphics/Charts