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Quantity demanded
Quantity demanded refers to the quantity which the consumer is willing and able to buy at
a specific price.
We can add or sum up the various quantities demanded by the number of consumers in the
market and by doing so we can obtain the market demand and by representing that
graphically we obtain market demand curve. Thus market demand is horizontal summation of
individuals demand for a product at various price levels. Suppose there are three individual
buyers of a product in the market, individuals A, B &C
Da Db Dc Dd=market demand
p P P P
Example: A market for a commodity consists of three individuals A, B and C whose demand
functions for the commodity are given below. Find out the market demand function.
QA = 40 – 2P
QB = 25.5 - 0.75P
QC = 36.5 – 1.25P
Solution:
QM = QA + QB + QC
QM = 102 – 4P
However, note that when individual demand functions are expressed as ‘’ price as functions
of quantity’’, then in order to obtain the market demand, they have to be first converted into
‘quantity as function of price’.
Law of demand indicates only the direction of change in quantity demanded in response to a
change in price. This does not tell us by how much or to what extent the quantity demanded
of a good will change in response to change in its price. This information as to how much or
to what extent the quantity demanded of a good will change as a result of a change in its price
is provided by the concept of elasticity of demand. The concept of elasticity of demand refers
to the degree of responsiveness of quantity demanded of a good to a change in its price,
consumer’s income and prices of related goods. Accordingly, there are three concepts of
demand elasticity:
It indicates the degree of responsiveness of quantity demanded of a good to the change in its
price, other factors such as income, price of related commodities that determine demand are
held constant. And mathematically can be calculated as:
𝑝𝑒𝑟𝑐𝑒𝑛𝑎𝑡𝑎𝑔𝑒 𝑐ℎ𝑎𝑛𝑔𝑒 𝑖𝑛 𝑞𝑢𝑎𝑛𝑡𝑖𝑡𝑦 𝑑𝑒𝑚𝑎𝑛𝑑𝑒𝑑
Price elasticity of demand (ep) =
𝑝𝑒𝑟𝑐𝑒𝑛𝑡𝑎𝑔𝑒 𝑐ℎ𝑛𝑎𝑔𝑒 𝑖𝑛 𝑝𝑟𝑖𝑐𝑒
Ep = %∆Qd/%∆P
(Q1 Qo ) Po
* P = change in price
( P1 Po) Qo
NB : Ep Ed
Ep = ∆Qd/∆P * Po/Qo
This formula is known as point price elasticity of demand
We also use another formula to determine price elasticity of demand if the change in price is
substantially large. This is called Arc price elasticity of demand or mid-point elasticity of
%𝜟𝑸𝒅
Ep= %𝜟𝑷
𝑄1−𝑄0 𝑃1−𝑃0
= (𝑄1+𝑄0 ) ∗ 100% (𝑃1+𝑃0 )*100%
𝛥𝑄𝑑 𝑃1+𝑃0
Ep = ( 𝛥𝑃 ) ∗)*(𝑄1+𝑄0)
NB: - when the change in price is quite large, say more than 5 percent, and also when we
want to measure elasticity between two points then accurate measure of price elasticity of
demand can be obtained by taking the average of original price and subsequent price as well
as average of the original quantity and subsequent quantity as the basis of measurement of
percentage changes in price and quantity. Moreover
The main reason for differences in elasticity of demand is the possibility of substitution i.e.
the presence or absence of competing substitutes. The greater the ease with which substitutes
can be found for a commodity or with which it can be substituted for other commodities, the
greater will be the price elasticity of demand of that commodity. The demand for salt is
inelastic since it satisfies a basic human want and no substitutes for it are available. People
would consume almost the quantity of salt whether it become slightly cheaper or dearer than
before.
Perfectly elastic and perfectly inelastic: in perfectly inelastic whatever the price, quantity
demanded of the commodity remains unchanged. An approximate example of perfectly
inelastic demand is the demand of acute diabetic patient for insulin. Because he/she has to get
the prescribed doze of insulin per week whatever its price. In perfectly elastic demand the
horizontal demand curve for a product implies that a small reduction in price would cause the
p p dd
ep =
dd ep = 0
Q Q
Qx Py Py 2
Exy = . 1 --------------------------- Arc Formula
PY 1
Qx Q 2
If income elasticity of demand for a product is greater than one, that good is luxury good.
If income elasticity of demand for a product is less than one but positive, that good is said
to be necessary good.
For inferior goods, income elasticity of demand is always negative.
Example: Consider a local car dealership that gathers data on changes in demand and
consumer income for its cars for a particular year. When the average real income of its
customers fell from $50,000 to $40,000, the demand for its cars plummeted from 10,000 to
5,000 units sold, all other things unchanged. The income elasticity of demand is calculated by
taking a negative 50% change in demand, a drop of 5,000 divided by the initial demand of
10,000 cars, and dividing it by a 20% change in real income, the $10,000 change in income
divided by the initial value of $50,000. This produces an elasticity of 2.5.
The quantity of a product that firms are ready and able to provide to the market represents the
supply of a product. The more someone is willing to pay for a good, the more interested is a
seller in supplying it. What is important in the discussion of supply curves is the ease with
which production can be expanded to a large scale.
Law of Supply:
When price of a commodity rises, the quantity supplied of it in the market increases, and
when the price of a commodity falls, its quantity supply decreases, other factors determining
supply remaining the same.
Supply schedule and curve: the supply schedule and supply curve reflect the law of supply.
12 SS 12 60
10
10 50
8
6 8 40
4 6 30
2
4 20
10 20 30 40 50 6 2 10
Factors Determining the Supply of a Product: the effect of changes in price of a product
on the quantity supplied of it is depicted and explained by movement along a given
supply schedule or curve, the effect of other factors is represented by the changes or
shifts of the entire supply schedule or supply curve. Thus when these other factors
change, they cause a shift in the entire supply curve. The factors other than price
which determine price are the following:-
∆𝑞 𝑝
es = ∗
∆𝑝 𝑞
However for an accurate measure of elasticity of supply midpoint method should be used.
Using midpoint formula, elasticity of supply can be measured as:
∆𝑞 𝑝1+𝑝2
es = ∗
∆𝑝 𝑞1+𝑞2
Definition: a market is said to be in equilibrium when demand for a commodity is equal to its
supply. Market equilibrium is the result of an interaction of demand and supply curves that
determines price- quantity equilibrium. The price at which quantity demanded equals quantity
supplied is called equilibrium price.
At equilibrium, the market is expected to be stable, which is to mean equality of demand and
supply. At price of PE, the quantity supplied and quantity demanded is the same and equal to
QE. All suppliers have respective demand for their product and vice versa.
However, if price is taken up of equality (like P0), the quantity supplied will become larger
than the quantity demanded (S0>D0). At this level of price, the amount that consumers are
ready to supply to the market is clearly greater than the amount demanded. At this level of
price, some of the suppliers will lose a respective demand to their product. They will compete
with each other to win a demand for their product. Such a competition will lower the price of
the product till point E is attained.
On the other hand, if price is taken below PE, where consumer’s quantity demand is to be
greater than quantity supplied, consumers not suppliers will compete with each other. The
bid-up process by the buyers to get a supply will take the price up.