Consumer Profile

10
9
8
7
6
5
4
3
2
1
0

Highest preference

10
9
8
7
6
5
4
3
2
1
0
8
7
6
5
4
3
2
1
0
 Less than 5 lacs 28
5 lacs to 10 lac 60
10 lacs and above 54

Income Profile

Less than 5 lacs 20%

10 lacs and above 38% Less than 5 lacs
5 lacs to 10 lac
10 lacs and above

5 lacs to 10 lac 42%

<16 0
17-20 2
21-24 50
25-27 48
28-35 2
>35 0

Age group preferring quality

28-35 2% 17-20 2%
 Age group preferring quality
28-35 2% 17-20 2%

25-27 47% 21-24 49%

<16 17-20 21-24 25-27 28-35 >35

Less than 5 lacs
5 lacs to 10 lac
10 lacs and above
Timestamp Name

Occupation Marital status

40388.69 Akshit Talwar

Employed Married
40388.7 Pradeep V
Employed Married
Number of Family Yearly Family
Members Income Price Quality

3 to 4 10 lacs and above 4 1

5 to 6 10 lacs and above 2 1

 How do you
choose your paint? What paint are you Preference of
Availability Ease to use <if you do> using now? Paints

3 2 Retailer's advice Asian Paints Enamel

2 3 Retailer's advice Asian Paints Enamel

How frequently do Where did you
you get your walls hear about this Most important 2nd most 3rd most important
painted? brand? quality important quality quality

2 years Advertisement Finish of paint Durability & stability Binds easily

7 and above Advertisement Durability & stability Finish of paint Easy to use
 Are you involved in
the decision-
making while
choosing paints
Age Group for your home? Gender

28-35 Partially Male

28-35 Partially Male