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A study on consumer buying behavior and preferences in the home appliances

product
(With reference to people living in Kathmandu Valley)

Under Graduate Business Research Proposal

Submitted By:

Rupesh Bohora

TU Registration Number: 7-2-1013-17-2014

Submitted to :

Faculty of Management

Tribhuvan University

In partial fulfillment of the requirements for the Degree of

Bachelor of Business Administration (BBA)

Kathmandu, Nepal

January, 2018
Table of Contents
Chapter I:……………………………………………………………………………………..1
Introduction……………………………………………………………………………………………………………………………………….1

1.1 Background of the study………………………………………………………………………………………………….1

1.2 Statement of the problem………………………………………………………………………………………………2

1.3 Research questions ………………………………………………………………………………………………………..2

1.4 Research objectives ………………………………………………………………………………………………………..3

1.5 Hypothesis of the study…………………………………………………………………………………………………..3

1.6 Significance of the study………………………………………………………………………………………………….3

1.7 Limitation of the study…………………………………………………………………………………………………….4

1.8 Organization of the study………………………………………………………………………………………………..4

Chapter II:…………………………………………………………………………………….6
Literature Review……………………………………………………………………………………………………………………………….6

2.1 Review of literature ………………………………………………………………………………………………………….6

2.2 Research Gap…………………………………………………………………………………………………………………..10

2.3 Conceptual Framework of Study………………………………………………………………………………………11

Chapter III……………………………………………………………………………………12
Research Methodology 12

3.1 Research Design……………………………………………………………………………………………………………….12

3.2 Population and Sample Size………………………………………………………………………………………………12

3.3 Survey Technique……………………………………………………………………………………………………………..12

3.4 Data Collection Procedure………………………………………………………………………………………………..13

3.5 Reliability and Validity……………………………………………………………………………………………………….13

3.6 Ethical considerations……………………………………………………………………………………………………….14

Chapter IV…………………………………………………………………………………….15
Expected Outcome……………………………………………………………………………………………………………………………...15

4.1 Expected outcome of research………………………………………………………………………………………….15

Bibliography…………………………………………………………………………… 16

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