Media literacy something reviewer.

Media – The medium of communication

Literacy – ability to read and write

Media literacy – Repertoire of skills and capacities. Most common definition is the ability to access,
analyze and respond to a range of media.

Empowerment is the idea of power!

Relationship between media and society

1. Mass society approach – Sees society as an integrated whole, with structures and institutions
holding power and authority and exerting control over society.
2. Base-superstructure model – a Marxist approach. Media institutions are part of the
superstructure, along with other social and cultural institutions.

Types of media

1. Print
2. Broadcast
3. New media

Evolution of media and prominent materials

1. Prehistoric -fire
2. Industrial - charcoal
3. Electronic - transistor
4. New (Information) Age – yey!

Information Literacy – the set of abilities requiring individuals to recognize when information is needed
and how to locate, evaluate and use it effectively

Domain names - .edu .com .org .gov . net

Sources of information (according sa book) Other media and information sources based on

Curriculum guide

a. Popular publications a. Indigenous

b. Scholarly publications b. Library
c. Trade publications c. Internet
Formats of Information

1. Print
2. Digital format
3. Audio and video
4. Microform

Netizens- also known as digital citizens hehe

Codes – Systems of signs that when put together create a meaning

Conventions – Generally established and accepted ways of doing something

Semiotics – Study of signs

Grammar of the camera

1. Extreme long shot – Shot of e.g., a large crowd scene or a view of scenery as far as the horizon
2. Long shot – View of a situation or setting from a distance
3. Medium long shot- Shows a group of people in interaction with each other
4. Full shot – View of a figure’s entire body
5. Medium shot – shows a subject down to his/her chest or waist (half body)
6. Close-up – A full screen shot of a subject’s face
7. Extreme close-up – a shot of hand, eye, mouth, or object in detail
8. Establishing shot- used in a beginning of a scene to indicate location/setting
9. POV shot – Shows a scene from a perspective of a character or one person
10. Over-the-shoulder shot – Often used in dialogue scenes, a frontal view of a dialogue partner
from the perspective of someone standing behind and slightly to the side of the other partner,
so that both can be seen.
11. Reaction shot – Short shot of a character’s response to an action
12. Insert shot – A detail shot which quickly gives visual information necessary to understand the
meaning of the scene
13. Reverse-angle shot – a shot from the opposite perspective after an over-the-shoulder shot.
14. Hand-held camera – the camera is not mounted to a tripod and instead is held by a
cameraperson
15. Aerial shot- Long or extreme shot of the ground from the air
16. High-angle shot – Shows people or objects from above higher than eye level
17. Low-angle shot – Shows object or people from below lower than eye level
18. Eye-level shot – Views a subject from the level of a person’s eye
19. Pan(ning shot) – The camera pans (horizontally) from left to right or vice versa
 20. Tilt shot – The camera tilts upward or downward around a vertical line
21. Tracking shot – The camera follows along next to or behind a moving object or person
22. Zoom – The stationary camera approaches a subject by zooming in or moves farther away by
zooming out.

Genre – French word which means “class” or “kind.” Originated from a Latin word “genus” which means
a class of things that can be broken down to subcategories

News

1. Hard or straight news – usually found in first page it values two elements: Seriousness and
timeliness.
2. Soft news – Include lifestyle, travel, articles offering the best way to do something. Also known
as human interest stories.
3. Feature – extension of soft news in a sense that the human interest angle is played up and
presented in a longer and elaborate format. There is a desire to take a more in-depth look at a
topic and attempts to engage the reader using more colorful language or innovations in style.
4. Editorials and opinions – These opinion articles and editorials express an individual or
organizational point of view. An editorial can argue for a certain issue and call on a person or an
entity to act on the issue or respond to the clamor of the citizens.
5. Investigative report – Focuses on finding, reporting, and presenting news which the authorities
try to conceal.

Advertisements

1. Hard-sell – mostly commercial in nature and utilize explicit messages to get the customers
to purchase a product or patronize a service
2. Soft-sell – Associative in nature. Indirectly selling their product
3. Infomercial – combination of information and commercial. Combined the need to inform or
educate and the intent to sell a product.

Entertainment

- Derives from a French word entretenir which means to hold the attention, keep busy, or
amused.

Information

- All about the raw material that circulates around us and from where news as another genre is
generated.
1. Blogs
2. wikis