Myth 3

I am not AI-ready

Makoto Koike
Using deep learning at his
cucumber farm
AI – Thinking like a human

Process
▪ Knowledge representation
▪ Deduction & reasoning
▪ Planning

Perceive
▪ Image processing
▪ Natural language understanding

Act
▪ Decisions
▪ Natural language generation
▪ Motion & manipulation

Learn
▪ Machine learning
AI – Thinking like a human

Process
Categorize based on the images

Perceive
‘See’ the cucumber from 3 angles Act
Sort into
different bins

Learn
Understand the 9
categories
 Augment intelligence

How do we Automate & learn

leverage AI?

Incorporate human behavior

 Automatically
triages based
on the diagnosis

Immediate Attention
Pneumothorax
 Immediate Attention
Pneumothorax Consolidation
Identifies 15 patterns Pleural effusion
of abnormality
Evaluation within 1 day
Atelectasis Mass
Cavity Lymphadenopathy
Nodule Fracture
Opacity

Evaluation within a week

Calcification Bronchitis
Fibrosis Emphysema
Cardiomegaly
 Augment intelligence

How do we Automate & learn

leverage AI?

Incorporate human behavior

Brand exposure from live stream videos
Category Confidence Size Hit_x Hit_y Time_Stamp
Bose_shirt 0.66 0.01 0.14 0.14 8-31-15 13:08:46
Bose_shirt 0.66 0.00 0.94 0.46 8-31-15 13:08:46
Bose_shirt 0.65 0.00 0.32 0.17 8-31-15 13:08:47
Microsoft Surface_board 0.65 0.03 0.64 0.64 8-31-15 13:08:47 2 instances | 2 secs
Microsoft Surface_board 0.63 0.02 0.20 0.22 8-31-15 13:08:48
Microsoft Surface_board 0.89 0.02 0.64 0.64 8-31-15 13:08:48
Microsoft Surface_board 0.79 0.02 0.19 0.22 8-31-15 13:08:48
Microsoft Surface_board 0.89 0.02 0.64 0.64 8-31-15 13:08:50
Microsoft Surface_board 0.72 0.02 0.19 0.22 8-31-15 13:08:50
Microsoft Surface_board 0.83 0.09 0.64 0.63 8-31-15 13:08:50
Microsoft Surface_board 0.74 0.02 0.20 0.21 8-31-15 13:08:53 1 instance | 7 secs
Microsoft Surface_board 0.66 0.01 0.08 0.27 8-31-15 13:08:53
Microsoft Surface_board 0.67 0.02 0.39 0.70 8-31-15 13:08:53
Bose_shirt 0.84 0.00 0.42 0.53 8-31-15 13:08:53
Gatorade_board 0.64 0.01 0.85 0.23 8-31-15 13:08:53
Gatorade_board 0.60 0.93 0.50 0.48 8-31-15 13:08:53
Gatorade_board 0.80 0.02 0.93 0.59 8-31-15 13:08:53
Gatorade_board 0.73 0.02 0.92 0.52 8-31-15 13:08:53
Gatorade_board 0.65 0.01 0.80 0.79 8-31-15 13:08:53 1 instance | 6 secs
Gatorade_board 0.75 0.01 0.84 0.14 8-31-15 13:08:55
Gatorade_board 0.65 0.01 0.84 0.10 8-31-15 13:08:55
Gatorade_board 0.75 0.02 0.91 0.46 8-31-15 13:08:59
 Augment intelligence

How do we Automate & learn

leverage AI?

Incorporate human behavior

Less is more: “At a glance” report

• Faster decision making

• Reduced information
overload

~ 60% ▼
Time to action
What you need to know

Engaging,
Bite-Sized
Information In
Real Time
 Augment intelligence
• Bring data + algorithms + compute to every decision
• Use AI to make BI contextual, personalized and real-time
• Find new signal in new data

Automate & learn

How do we • "Never send a human to do a machine's job“
• Build learning systems
leverage AI? • Leverage unsupervised learning

Incorporate human behavior

• Reduce information overload
• Account for human biases
• "Nudge" the right behavior
 Our aspiration: Power every human decision in the enterprise
Founded in Clients Employees Countries Global Offices
2000 50+ (Fortune 500) 1100+ 100+ 14

Amsterdam
Kiev
Toronto London
Chicago
Munich
San Francisco Geneva
New York Guangzhou
Gurgaon

Mumbai

Singapore
Bengaluru

Global
analytics
Problem Solving partner People

IP Accelerators

CPG Financial Services Technology, Media, Life Sciences

Hospitality
Retail Insurance Telecom Healthcare
We are winning through client centricity, people centricity and innovation

Net Promoter Score

65
52
39 41 45
25
Hiring at scale – 25k+ resumes
11-12 12-13 13-14 14-15 15-16 16-17 Acceptance rate < 1%
(FY)

Hiring,
Client
grooming &
advocacy
work culture

Client Expertise &

partnerships IP

Global Recognition Investors

Finding happiness at work
Happiness:

The experience of pleasure, meaning and flow, a sense of being in the

moment, enjoying it, knowing it is serving a purpose and being fully
engaged (such that you lose track of time)
Happiness: The experience of pleasure, meaning and strength

A sense of being in the moment, enjoying it, knowing it is serving a purpose

and being fully engaged (such that you lose track of time)
 Is this a job, a career or a calling for you?

JOB CAREER CALLING

• You are here for financial rewards • You are here for extrinsic factors • Work is pleasurable and
rather than personal fulfillment such as money and advancement meaningful in itself – you work
because you want to
An organization that lets you become the best version of yourself

Belonging
Mastery

Best
YOU
Purpose
Autonomy
 People The Fractal Way to build a high
performance learning organization that
Principles can stand the test of time
 Overarching guideline

Do what’s right for the client,

Do what’s right for Fractal Client before Fractal

Where there is a tradeoff: Fractal before team

Team before self

© Fractal 2014 | Confidential

 Our people principles

1 We will place extreme trust in one another

2 We believe in freedom - We will respect the choices people make

3 We will treat each other as we would like to be treated

4 Anyone can ask a straight question and expect a 100% honest answer

5 The content of our work is respectable no matter what it is - as long as the why and how are clear

6 Once a Fractalite, always a Fractalite

7 We hire for Fractal first and then for the appropriate role
1. We will place extreme trust in one another
2. We believe in freedom - We will respect the choices people make
3. We will treat each other as we would like to be treated
4. Anyone can ask a straight question and expect a 100% honest answer
5. Finding meaning in work
6. Once a Fractalite, always a Fractalite
7. We hire for Fractal first and then for the appropriate role
We strive to create a culture that brings out the best in every individual

Belonging
Mastery
• Empathy
• Respectable work
Belonging • Transparency
• Hire for Fractal Mastery • Fractalite forever

Best
YOU
Purpose Purpose
Autonomy Autonomy • Respectable work
• Extreme trust
• Freedom
Essentially, it is about building a culture where you can bring your whole
self to work
Recognize people contributions
Celebrate our wins
And the results have been great…
And the results have been great…

Fractal's score on GPTW Survey

2013 2014 2015 2016 2017

Camaraderie 84 80 84 86 87
Pride 73 66 69 77 77
Fairness 73 66 70 77 77
Respect 76 71 79 82 82
Credibility 75 69 74 76 77
Overall Trust 76 70 75 79 80

Overall Trust Credibility Respect Fairness Pride Camaraderie

The journey hasn't been easy and work is ongoing
We must use Nudge strategies to help people do the right thing in this
kind of culture
Rider Behavior change strategies
(Rational Mind) 1. Rules & regulations
Elephant
2. Rewards & incentives
(Emotional Mind)
3. Education & advertising
4. Behavioral nudges

Reduce awareness – action gap

1. Direct the rider – give clear direction,
reduce mental paralysis
2. Motivate the elephant – find the
emotional connection
3. Shape the path – reduce obstacles,
tweak the environment, make the
journey go downhill
8 people die daily in Mumbai, crossing train tracks

75% reduction in accidental deaths on Mumbai suburban railway tracks

How Much Land Does a Man Need?
Only 1 in 3 employees is engaged at work!

Rider
(Rational Mind)
Elephant
(Emotional Mind)
 Which airline has the best track record of profitability?

Culture eats strategy for breakfast

- Peter Drucker
“Competitors can buy tangible
assets, they can’t buy
culture.”
- Herb Keller, Founder
More engaged companies reap massive benefits… it’s a no brainer

17%▲ 20%▲ 21%▲

Productivity Sales Profitability

* When compared with business units in the bottom quartile of engagement, those in the top quartile realize improvements in the above
Source: Gallup
Appendix
Find an organization that’s smart & healthy

Smart Healthy
Strategy Minimal politics
Marketing Minimal confusion
Finance Clear moral compass
Technology
MRIs for children?

80% sedation rate

Adventure for children

20% sedation rate

What would you choose?

• You are offered a Brain Pill.

• If you swallow this pill, you will become 10 percent more intelligent than you currently are;
you will be more apt at reading comprehension, logic and critical thinking.

• However, to all other people you know (and to all future people you meet), you will seem 20
percent less intelligent. In other words, you will immediately become smarter. But the rest of
the world will perceive you as dumber (and there is no way you can ever alter the
universality of that perception).

• Do you take the pill?