Good morning/afternoon/evening! We, Blessie De Vera, Jomari Gacutan, Ma.

Ruth
Mendoza and Niel John Carl Manalili, Senior High School of the St. Paul University Manila are
conducting a survey for our thesis regarding the JACKFRUIT LOLLY CAKES industry and we
would like to have you as our respondent.

Please feel free to answer us with your honest and objective opinion as we go through the
survey. Take note that there is no right or wrong answer. This would only take a few minutes of
your time. Thank you.

Q1) Do you eat cake?

( ) Yes
( ) No

Q2) What cake do you prefer?

Please specify ______________

Q3) What is your favorite type of cake?

( ) Fruit cake
( ) Chocolate Cake
( ) Sponge Cake

Q4) How often do you ate cakes?

( ) Less than once a day__ (terminate)
( ) At least once a day__
( ) More than once a day__
( ) Everyday_
( ) Once a week_

Q5) When you think of dessert, what brand first comes to your mind?
( ) Red Ribbon
( ) Goldilocks
( ) Contis Cakes
( ) Cuevas

Q6) Who/what influenced you to eat cakes?

( ) Relatives ( ) Neighbors
( ) Friends ( ) Advertisements

Q7) Why does/do you eat cakes?

( ) To keep healthy
( ) For strong body
( ) To improve appetite

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Q8) Where do you usually purchase the following?
( ) Mall
( ) Near School
( ) Boutique Bakery
( ) Bakery

Q9) What flavor of cakes does/do your like most?

( ) Jackfruit ( ) Banana
( ) Apple ( ) Others, please specify
( ) Strawberry

Q10) Aside from the available flavors of cakes in the market today, what other flavors do you
think you will like? (Multiple answers)

Q11) Do you like toppings for cake?

( ) Yes
( ) No

Q12) If yes,what kind of toppings:

( ) sprinkles
( ) chocolate dip
( ) Nuts
( ) Others, Please specify ___________

Q13) Aside from you, who else in your household ate cakes?
( ) Nieces
( ) Nephews
( ) Others, please specify _______________

Q14) What price would you usually pay for a cake?

( ) Less than Php 50.00
( ) Php 50.00-99.99
( ) Php 100.00-149.99

Q15) How many cakes do you want to buy?

( ) per piece
( ) per dozen
( ) per box

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Q16) Who usually pays when you buy or ask someone to buy for you a cake?
( ) Myself
( ) Parents
( ) Relatives

Q17) For what purposes do you normally buy cakes?

( ) For Gifts
( ) For Snacks/Desserts
( ) For Parties/Special Occasions
( ) For Give Aways

Q18) What do you dislike about cakes?

Please Specify ______________

Q19) What do you like about cake?

Q20) I will present to you a show card which illustrates the degree of importance in choosing
Jackfruit Lolly Cake. (Hand over the show card)

SHOW CARD:

Importance Rating Scale:

5 – Extremely Important
4 – Very Important
3 – Important
2 – Quite Important
1 – Not at all Important

In the scale, 5 means Extremely Important, 4 means Very Important, 3 means Important, 2 means
Quite Important and lastly 1 means Not at all Important.

Now, I will read to you a list of qualities and characteristics which I would like you to rate
according to how important each of them to you when choosing Jackfruit Lolly Cake. Let’s start
with…

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PRODUCT

Attributes 5 4 3 2 1
True to the fruity taste
Completeness of vitamins
Easy to eat
No bad after taste
Efficacy
Does not have bad odor

PLACE

Attributes 5 4 3 2 1
Accessibility of outlets
Availability in outlets
Excellent service of outlet employees

PROMOTION

Attributes 5 4 3 2 1
Attractive advertisements
Reputable brand name
Must be recommended by others like
relatives, friends, neighbors, etc.

PRICE

Attributes 5 4 3 2 1
Value for money
Cheap compared to other brands

Signature