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Research Designs :
1) Language : What language is the respondent going to understand and respond in?
2) Difficulty level: avoid marketing jargons or difficult words unless the respondent is a
post graduate
3) Fatigue : stick to necessary questions. Don’t ask unnecessary questions. Use the KISS
principle . Maximum time should be around 20 minutes.
5) Ease of recording:
It must be remembered that when designing the questionnaire, that
it has to be carried on the field and data must be recorded on it.
The questionnaire design should ensure
• It is easy to carry,
• Visible in different kinds of light,
• The distance between different answer categories should
be sufficient so that there is no confusion or mistake while
placing a tick over the actual response for a given question.
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Sequencing of questions:
The better question to get unbiased reply is “ Some people think liberalization is a good
thing, and some think it is bad. What do you think?”
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