PROMO MECHANICS:

HSBC’S 3% DISCOUNT ON WEDNESDAYS PROMO

DISCOUNT OFFER

1. From July 15 to September 30, 2009, HSBC Cardholders are entitled to a 3% Discount every
Wednesday.

2. The Promo is open to all new and existing HSBC credit cardholders (“Cardholders”) in good
standing who use their HSBC credit card at any SM Department Store branch.

3. HSBC credit cardholders will get a 3% discount for a minimum single-receipt purchase
(straight or installment) of P1,000 made using an HSBC credit card at any SM Department
Store branch during Wednesdays within the promo period.

4. The discount will be automatically deducted from the purchase amount through
computerized processing at SM Department Store counters at point-of-purchase.

5. Cardholders are subject to the Terms and Conditions for HSBC Credit Card Products, and
the respective terms and conditions for HSBC’s Installment Plan, HSBC’s Rewards
Program, the Mabuhay Miles Visa Mileage Rewards Program and the Mabuhay Miles
Frequent Flyer Program. Bonus Points will not be awarded for the 3% discount.

6. The 3% discount will be given on all items purchased within SM Department Store except
for the following:

 Items/services bought/availed from Snack Exchange and Camera Shops;

 Transactions made at Customer Sales and Services;
 Items such as chemicals, batteries, toiletries, diapers, pharmaceuticals;
 Promo or Buy 1 Take 1 items;
 Small appliances and business machines

MySCREEN LCD TV RAFFLE PROMO

7. The Promo is open to all new and existing HSBC credit cardholders (“Cardholders”) in good
standing, as well as customers of SM Department Store who use non-HSBC credit cards
(cash or credit cards issued by other banks) at any SM Department Store branch.

8. Every P1,000 single receipt purchase at any SM Department Store branch from August 1 to
September 30, 2009 entitles the customer to one raffle coupon. HSBC credit card purchases
entitle the cardholder to 3 raffle coupons.

9. The Customer must fill out the coupon with his/her complete name, address, telephone
number and signature; and must drop it at the designated drop box located inside the store.

10. There will be two (2) raffle dates. Deadlines for submission of entries are as follows:
 DRAW DATE CUT-OFF PERIOD DEADLINE OF ENTRIES

Sept 1, 2009 3PM Aug 1 – Aug 31, 2009 Aug 31, 2009, store closing hour
Oct 2, 2009 3PM Aug 1 – Sept 30, 2009 Sept 30, store closing hour

11. All raffle draws will be held at 3 pm at each participating SM Department Store with the
presence of a DTI representative.

12. Prizes at stake are 150 units of MyScreen (55.88 cm) LCD TVs, which will be distributed as
follows:

Draw Dates
Branches Sept 1, 2009 Oct. 2, 2009
1 Harrison Plaza 2 2
2 SM Bacolod 2 2
3 SM Bacoor 2 2
4 SM Baguio 2 2
5 SM Baliwag 2 2
6 SM Batangas 2 2
7 SM Bicutan 2 2
8 SM Cagayan de Oro 2 2
9 SM Cebu 2 3
10 SM Centerpoint (Sta. Mesa) 2 2
11 SM Clark 2 2
12 SM Cubao 2 2
13 SM Dasmariñas 2 2
14 SM Davao 2 3
15 SM Delgado (Iloilo) 2 2
16 SM Fairview 2 3
17 SM Lipa 2 3
18 SM Lucena 2 2
19 SM Makati 2 3
20 SM Mall of Asia (Bay City) 2 3
21 SM Mandurriao (Iloilo ) 2 3
22 SM Manila 2 3
23 SM Marikina 2 2
24 SM Marilao 2 2
25 SM Megamall (Ortigas) 2 3
26 SM Naga 2 2
27 SM N. EDSA 2 3
28 SM Pampanga 2 3
29 SM Rosales 2 2
30 SM San Lazaro 2 3
31 SM Southmall (Las Pinas) 2 3
32 SM Sta. Rosa 2 3
33 SM Sucat 2 2
34 SM Taytay 2 2
TOTAL MYSCREEN 22" (55.88 cm)
68 82
LCD TVs

13. Winners will shoulder the 20% prize tax.

14. Winners will be notified via telephone and registered mail.

15. To claim their prizes, the lucky winners should present the original copy of the registered
mail they received, the raffle stub that matches the winning entry and a valid I.D. with
picture.

16. Prizes may be claimed at the SM Department Store where the winner’s entry was drawn.

17. Prizes not claimed within sixty (60) calendar days after the receipt of registered mail will be
forfeited in favor of SM Department Store with prior approval from DTI.

18. All prizes are non-convertible to cash but are transferable provided all proper documentation
is submitted.

19. Employees of SM Department Store and its retail affiliates, The Hongkong and Shanghai
Banking Corporation Limited, their advertising agencies and relatives up to the second
degree of affinity and consanguinity are not qualified to join this promo.