A study on consumer experience in jewellery industry with respect to joyallukas

Questionnaire

1. Name :

2. Age : ◊ under 18 ◊ 19 – 25 ◊ 26 – 30 ◊ 31 -40

◊ 41 – 50 ◊ 51 and above

3. Gender : ◊ Male ◊ Female

4. Occupation : ◊ House wife ◊private jobs ◊ govt. jobs ◊ student

◊ entrepreneur ◊ others

5. Income level

( per annum ) : ◊ <1,00,000 ◊ 1,00,000 – 3,00,000

◊ 3,00,000 – 5,00,000 ◊ > 5,00,000

6. Do you buy jewellery for yourself?

◊ yes ◊ no

7. If no, then for whom the purchase is made?

◊ Friends ◊ husband ◊ wife ◊ kids’ ◊ parents ◊ others

8. Where do you purchase your jewellery from?

◊ Local jewelers ◊ family jewellers ◊ convenience shop

◊ joy allukas ◊ other jewellery retail stores

9. What is the primary reason for you to buy a jewellery ?

◊ price/value relationship ◊ style design ◊ favorite gemstone or color

◊ excellent quality ◊ favorite metal ◊ matches a particular outfit

◊ for a special occasion ◊ perfect gift ◊ discount price

◊ favorite brand/design ◊ custom design ◊ other
reason______________
10. From where did you get to know about joyallukas?

◊ Newspaper ◊ magazine ◊ TV. Commercials ◊ banners & hoardings

◊ friends ◊ retailers ◊ others

11. Approximately for how much amount do you buy jewellery for a single purchase?

◊ < 25,000 ◊ 25,000 – 30,000 ◊ 50,000 – 1, 00,000 ◊ > 1, 00,000

12. How often do you buy jewellery from joy allukas?

◊ once in a month ◊ once in 6 months ◊ twice in 6 months

◊ once or twice in a year

13. Please indicate on a scale of 1- 5 how important the following are to you while buying
the jewellery from joy allukas? [ 1 – very important, 2- important, 3 – neither
important/unimportant, 4 – somewhat unimportant, 5 – not important ]

Factors 1 2 3 4 5
Brand
Store appearance
Quality of gold
Price
purity of gold kdm or indiam
Design and variety
Location ( nearness)
Services
Availability
Attractive exchange offers & price discounts.

14. Please indicate on a scale of 1- 5 the satisfaction level based on the following factors
while buying the jewellery from joy allukas? [ 1 – very satisfied, 2 – satisfied, 3 – neither
satisfied nor dis-satisfied, 4 – dis-satisfied, 5 – very dis-satisfied ]

Factors 1 2 3 4 5
Brand
Store appearance
Quality of gold
Price
 purity of gold kdm or indiam
Design and variety
Cleanliness
Services
Availability
Attractive exchange offers & price discounts.

15. Please rate your level of agreement with the following statement on a scale 1 -5 [

[ 1- strongly agree, 2 – agree, 3 – neither agree nor dis-agree, 4 – dis-agree, 5 – strongly

dis-agree ]

Factors 1 2 3 4 5
High quality merchandise sold
Merchandise sold is of good
Value for the money paid
Products are competitively priced

16. Are you satisfied with the product varieties available in joy allukas ? Please indicate the
level of satisfaction [ 1 – very satisfied, 2 – satisfied, 3 – neither satisfied nor dis-
satisfied, 4 – dis-satisfied, 5 – very dis-satisfied ]

Products 1 2 3 4 5
Bangles
Rings
Necklace
Earrings
Pendants
Anklets
Chains

17. Are you aware of any promotional schemes in Joyallukas?

◊ Yes

◊ No (go to question 21)

18. If yes , specify (Please tick ALL that apply)

◊ Easy gold savings

◊ Discount offers

◊ Exchange offers

◊ Discount coupon

◊ Gifts

19. Please indicate the level of satisfaction regarding promotional schemes

◊ very satisfied ◊ satisfied ◊ neither satisfied nor dis-satisfied ◊ dis-satisfied

◊ very satisfied

20. Is there any parking facilitity?

◊ Yes

◊ No

21. If yes, what type of parking?

◊ Valet parking

◊ Free parking

22. Do you agree with the following factors, please rate on the scale of 1 – 5?

[ 1- strongly agree, 2 – agree, 3 – neither agree nor dis-agree, 4 – dis-agree, 5 – strongly

dis-agree ]

Factors 1 2 3 4 5
The customers are offered with juice/drinks
Store is conveniently located
Store hours are convenient for my shopping need on
 weekdays/weekends
The seating are placed properly and décor are appealing
Architectural style of the building is good
Music played in the store
Scents are good

23. Please rate the following factors on a scale from 1 – 5 [1- very good, 2- good, 3 – fair, 4
–poor, 5 -very poor ]

Factors 1 2 3 4 5
Entrance of the store
Temperature control/maintainance
Flooring /carpeting, ceiling
Lightning of the store
Design layout of the store

24. Please rate the following characteristics of the sales representative on a scale from 1-5 1-
very good, 2- good, 3 – fair, 4 –poor, 5 -very poor ]

Courteousness
Greeting customers with a pleasant smile by the
employees
Professionalism
Responsiveness
Knowledge of the product
Patience
Friendliness
Listing capability
Presentation was colorful
Enthusiasm in display of varieties
Language fluency
Provided me adequate information about the schemes,
designs and etc..

25. Which of the following products have you purchased from joyallukas?

◊ Gold

◊ diamond

◊ pearl

◊ precious gems
26. How long have you used joyallukas jewellery ?

◊ < 3 months ◊ 3 – 6 months◊ 6 -12 months ◊ 1 – 3 years ◊ > 3 years ◊ never

used

27. Thinking of your most recent purchase of joyallukas product, how satisfied were you
overall with the purchasing experience?

◊ very satisfied ◊ satisfied ◊ neither satisfied nor dis-satisfied ◊ dis-satisfied

◊ very satisfied

28. What point of purchase variables enables you to make additional purchase? (Please tick
ALL that apply)

◊ Store cards leaflet

◊ Instore magazine catalogue

◊ Posters/signs behind the cash desk

◊ Others

29. Would you repurchase jewellery from Joyallukas?

◊ Yes

◊ Maybe

◊ No

30. Would you recommend Joyallukas to others?

◊ Yes

◊ Maybe
 ◊ No

THANK YOU

By

R.Jaanani priya 08mib059

Priya devagupta 09mib061

Shalini.R.N 09mib051

Pooja M Menon09mba097

Krishna moorthy.R 09mib028