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External Questions
1. How big is the Industry and Category in $?
2. Is there any market research done on the Category or Industry?
3. How fast are the Industry / Category growing?
4. How much market share does the Startup have?
5. How much market share can the Startup get?
6. How much time will the Startup need to reach there?
Financial Numbers
1. Can the company make revenue?
2. How much revenue can it make in 5 years?
3. What is the cost of making revenue?
4. What are the unit economics?
5. Will the unit economics grow with scale, stay stagnant or decrease?
6. What are the total costs of the company?
7. What extra cost will get added with scale?
8. What are the Gross Revenue and Net Revenue of the company?
9. Is there a difference in the Gross and Net Revenue in the company?
10. What is Gross margin?
11. What is the EBITDA (Earnings before interest, taxes, depreciation and amortization)?
12. What is the PAT (Profit after Tax)?
13. When does the company get paid – Pre Sale or Post Sale?
14. If Post Sale, then what’s the collection time period?
15. What could be the % of payment defaults in collections?
16. What are the Projected Cash Flows?
17. When does the company reach Positive Cash Flows?
18. Is it a Capex heavy business or Opex heavy business?
19. What assets would the company build over a period of time?
20. What is the existing PnL of the company?
21. How much money does the company have today and how long will it last?
People
1. How many people does the idea need to scale?
2. What talent and skill set do they need to have?
3. Where and how will you source them?
4. What kind of salaries do we need to give them?
5. How does the post funding Organisation Chart look like?
6. How many people need to be hired at the Top Management to make it a stable organisation?
7. Does the Startup need a COO or should all Vertical heads be reporting to the CEO?
8. Who all are working as employees in the company and what are their backgrounds?
9. Does the company have an ESOP Pool and Policy and what is the breakup of ESOPs issues till now?
10. Who should be on the Board of this company?
11. Are there any other Co-Founders?
12. How capable are they as executors in the company?
13. How do the Co-Founders know each other?
14. What is the Equity split in the company?
15. What is the complete background of all the Co-Founders? Professional and Personal?
About You
1. Can the Entrepreneur execute this?
2. Does the Entrepreneur have the relevant experience, knowledge, skill set and attitude?
3. How long will the Entrepreneur stay in the company?
4. What was the salary of the Entrepreneur before the Startup and in the Startup?
5. What are the areas of improvement for the Entrepreneur?
6. Is the Entrepreneur passionate about the company?
7. If the Entrepreneur is not able to scale the company, would he / she be ready to get a new CEO?
Competition
1. Which other companies compete with this Startup?
2. What market share do they control?
3. What is the revenue of the competitors?
4. Which other companies complete partly?
5. What is your competition strategy?
6. How many companies can get into the same business model after hearing a funding story?
7. Has any other company failed in executing the same Business Model?
8. What was their reason of failure?
9. If there is no competition, then why so?
10. Is there any comparison company globally?
11. How successful or not is that company?
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