Sports City in Baroda on

PPP

Sports
Government of Gujarat
Contents

Project Concept 3
Market Potential 6
Growth Drivers 8
Gujarat – Competitive Advantage 9
Project Information 10
- Location

- Infrastructure Availability / Connectivity

- Manpower Requirement

- Key Players

- Potential Collaboration Opportunities

Project Financials 15
Approvals & Incentives 16
Key Department Contacts 18

Page 2
Project Concept

Sports City

► Sports such as hockey, kabaddi, badminton, tennis, football and cricket leagues have become
popular in the last few years, and this requires professional and specialised sports facilities for
practice and competitions
► As a result, the concept of sports city has emerged. Sport Cities provide sports facilities with
residential spaces available
► The idea is to develop a fully integrated sports city that includes stadiums, multiple recreational
and leisure zones, gyms, parks and other facilities
► One such facility is Jaypee Sports City, located in Greater Noida, constructed in 2009. It
comprises of various sports venues such as cricket stadium, hockey stadium and Buddh
international circuit for F1 races

Objective of the Proposed Sports City

The objective of the proposed sports city will be to develop an integrated sports complex that will
encourage different sports and promote healthy lifestyle.

► The facility will act as a venue for national and international sport events, and promote
sportspersons across the country
► The local population would benefit as the proposed city would encourage them to enrol in sports
via membership schemes and thus promote healthy living
► Youngsters who wish to take up sports as a profession would have adequate opportunities to get
trained by experienced and reputed coaches
► The proposed City will house a Sports Academy that will focus on research on sports medicine
and also train the existing trainers (train-the-trainer programme). This will help develop
professional qualified trainers who can move to the next level as coaches

Page 3
Project Concept

Infrastructure at the Proposed Sports City

Stadium Swimming Walking track Sports Sport complex

pool academy for different
sports

Centre for Residential Restaurants Clubhouse Manufacturing

Sports space Unit
Analytics

Suggested Sports Facilities

► Hockey
► Football stadium
► Aquatic complex
► Cricket stadium
► Indoor badminton court
► Tennis complex
► Boxing court
► Volleyball court
► Kabaddi fields
► Athletic / jogging / walking track
► Sports virtual gaming, Go Karting
► Archery
► Rock climbing

Support facilities
► Restaurants / food court
► Car parking
► Physical infrastructure - internal road network, landscaping, water drainage system, waste
system management
► Dormitories
► Guest house
► Hotels

Page 4
Project Concept

Revenue Streams
The following are some revenue streams that have been identified for the proposed City:
► Manufacturing Unit - Sport equipment are a pivotal factor in sports as these differentiate
between a victory and defeat. It has been observed that certain equipment are preferred to be
imported from other nations than those made in the country. The proposed manufacturing unit
will manufacture high-end sports equipment that will help meet the domestic demand and
requirements
► Clubhouse and Restaurants – Membership fee to access the clubhouse and other facilities
such as pool table, swimming pool, restaurant, coffee shop will help non-operational revenue
► Accommodation – Hotels, Guest houses and dormitories are another medium that will not only
provide convenience and comfort to visitors but generate revenue
► Center for Sports Analytics – It is estimated that close to 5,000 persons will be employed in
this field in the next few years and this can act as a source of revenue, and also meet both
domestic and international demand

Benefits of the Proposed Sports City

Promotes
► Promoting economic development and act as a catalyst for
Sustainable
economic growth through increased investments
Development

► Provide employment in areas of facility management and

Employment
construction. There is also greater potential to generate
Generation
employment through increased tourism and inward investments

Opportunities for ► Provide opportunities for down stream and up stream industries like
other Industries hospitality, manufacturing and other support services

Improvements
► Help in improving community physical and mental health by
in Community
providing opportunity for physical activity to the society and
Physical & Mental
encourage active lifestyle habits
Health

Community ► Provide various community benefits which include usable public

Development spaces, and increased social interactions

Page 5
Market Potential

Sports Sector in India and Gujarat

► Sports sector in India comprises of a range
Indian Sports Industry
(in INR crore) of associated businesses such as sports
5200 manufacturing, retail, tourism, sports
Sports industry market size

medicine, venues & infrastructure, media &

4,800 hospitality and merchandising
4800
► Earlier, due to lack of sports culture and
corporate investments the sector was limited
4,370
4400 to CSR initiatives. However, the sector has
seen steady growth in the past few years due
to new sporting leagues such as The Indian
4000 Super League (ISL), the Pro Kabaddi
FY13 FY15
League, Indian Premier League (IPL),
Source: Sooraj Aurora (2016), India's Growing Sports
Hockey India League (HIL) and Indian
Industry, The Diplomat
Badminton League (IBL)

Government Budget for Sports in India and Gujarat

Indian Sports Budget Gujarat Sports Budget

allocation allocation
(in INR crore) (in INR crore)
1,541 1,592
1600 570
600
allocation in Gujarat
allocation in India

1,156
Sports budget

Sports budget

1200 400
400 355
800
200
400

0 0
FY15 FY16E FY17F FY15 FY16E FY17F
Sources : 2016, Sports ministry gets marginal raise in Sources: 2016, Government of Gujarat: Details of
the Union Budget 2016, Hindustan Times; 2015, Indian Budget 2016-17, Anandibenpatel; 2015, Government of
Sports budget hiked by INR 384.52 crore, Sportskeeda Gujarat: Annual Development Plan 2015-16 Highlights,
Minister of Planning, Gujarat
► In order to enhance the allocation of funds to upgrade sports development in the country,
especially in small towns and district level towns and improve accessibility of sporting facilities,
the Government of India and Gujarat have tremendously increased the sports budget in the past
few years
► Gujarat government organizes a sports event ‘khel mahakumbh’ every year to encourage
National and international competition which has further induced budget increase to the sector

Page 6
 Market Potential

Rise in International Sporting Events

International sports events are on a rise and this indicates an increase in demand for sports
infrastructure. Such events include:
► Olympics
► Commonwealth games
► Asian games
► Paralympic games

Rise in National Sporting Events

India has been hosting a number of sports events such as:

► Indian Premier League
► Indian Super League
► Chennai Open

Key Sports Events in Gujarat

To enhance Gujarat as a sports hub of India, government is conducting some sports events in the
state:
► SGFI National School Games

► Annual Sports Event for 2016-17 School Game organised by Commissionerate of Youth and
Cultural Activities, Gandhinagar

► Pre National Coaching Camp and National Championship 2016-17

Page 7
Growth Drivers

► National Institution for Transforming India (NITI Aayog) has

come-up with a new plan called Let's Play - Action Plan for
Aim to match global enhancing sports performance in India. The initiative is aimed at
standards across various targeting 50 Olympic medals in the 2024 Summer Olympic
sports1 Games
► This requires international standard sports infrastructure facility
in the country, driving need for sport cities in India

► Rising middle class with increased health awareness, health

Consumer emphasis on
maintenance trend and focus on leading active and healthy
healthy living
lifestyle

► In recent years India has hosted several international events like

Indian Premier League (IPL), Commonwealth Games (2010)
Formula 1 Grand Prix (2011 onward) and the World Chess
Rising popularity of Championship
National and ► In fact, Gujarat has also initiated few events such as khel
International Sporting mahakumbh, Pre National Coaching Camp and National
Events2 Championship inducing popularity of games
► Gujarat is hosting Kabbadi World Cup 2016

► Gujarat Sports Policy 2016, include initiative to set up sports

Favourable government goods manufacturing park
policies to promote ► Additionally, the government provides various incentives to
sports sector sports persons in the form of sports quota in jobs, financial
assistance, pension and cash rewards to uplift the sector

► According to FICCI study, about 1.3 m young people in India are

likely to consider sports as a profession by 2017, therefore
demand for sports infrastructure is likely to increase in the
Increase in demand for coming years
sports infrastructure3
► Also, domestic events such as IPL, Hockey India League, etc
would induce demand for appropriate infrastructure in the
country
Sources: 1. (2016) Government Releases 20-Point Plan To Win 50 Olympic Medals By 2024; 2. 2014, Business of
Sports: Shaping a Successful Innings for the Indian Sports Industry; 3. (2016), Indian sports needs to institutionalise
private investments, Business Economics

Page 8
Gujarat - Competitive
Advantage
Gujarat Sports Policy 2016 to Create a Dynamic Sports Ecosystem

► Joint contribution to raise resources, create a suitable plan, implement

Public Private project on BOT basis and conduct management.
Partnership ► PPP will be used to accelerate development of sports
centers/institutions

► Creating a framework to ensure that common plots/amenities of

societies are used for playing and sporting purposes.
Right to Play and ► To provide for at least 2000 sq yards of open field at a distance of 2
Playfields kms to play
► Sports infrastructure of school/colleges to be used for sports related
activities
► Development of sports, on land reserved for PPP model
Role of Municipal ► Open plot allotments for sports purposes using build-operate model
Corporations and ► Player Sponsorships
Nagarpalika ► Sports to be include in school for which land has been provided by
Nagarpalika.

► Multi purpose sports complex to be established in every taluka in an

Rural Sporting area of at least 15 acres.
Infrastructure
► Villages with population more than 5000 to have playfield up to 6 acres.

Other Competitive Advantages

Organizing certain events to promote Investment in sports infrastructure

sports Sports Authority of Gujarat has a provision of
Government carries out certain activities INR 254 m to provide world class sports
such as seminar, yoga workshop, ascending- infrastructure in various districts.
descending programme, so that youth take Investments like this provide a room for
part in social activities. They also encourage better infrastructure and modern sporting
youth by giving them awards. facilities.

Easier for land acquisition Abundant skilled labor

Gujarat assembly passed Gujarat Land
Revenue (Amendment) Bill in February,
2016 which make it easier to change the use
of agricultural land for other purposes
Gujarat has rich pool of skilled and semi
skilled man power. In sports goods sector
alone, nearly 500,000 people are employed.
Additionally, there are various industrial
training institute in each district to the train
manpower.

Page 9
Project Information

Project at a Glance

Project Name Sports City in Baroda on PPP

Location Baroda

Area of the Estate 146 acres

Focus Sector Sports Infrastructure

Project Site – Baroda, Gujarat

12 Talukas
16 towns
Baroda
1,553 villages
26 Election wards

► The city is located in the southeast part of Gujarat on the banks of Vishwamitri river with a
geographical spread of over 235 sq kilometer

► It shares border with Kheda, Anand, Panchmahals, Bharuch and Narmada districts of Gujarat

Importance of sports in the city:

► Baroda has one indoor sports complex located at Sama & one outdoor sports complex
located at Manjalpur. There is also a private cricket ground owned by Reliance Industries

► The city has Bal Bhavan, an institution which provides professional training in sports like lawn
tennis, table tennis, badminton with cultural activities

► Football is a famous sport played in the city. Baroda Football Academy provides professional
coaching in football and other sports activities

Page 10
Project Information
Logistics & Connectivity
Rail
► Baroda has five railway stations:
Baroda Junction, Bajwa, Pratapnagar,
Makarpura and Vishwamitri.
► Baroda Railway Station is the main
rail junction and is Gujarat's busiest
junction.
Air
► The Baroda Airport, also known as
Civil Airport Harni, is located in Harni
suburb.
► Baroda has air connectivity with
Mumbai, New Delhi, Chennai, Kolkata,
Bangalore and Hyderabad.
Utility
Water
► Baroda Municipal corporation is
responsible for distribution of water to
the entire city.
► It also undertakes various water supply
projects and laying of new pipeline
network
Page 11
Road
► Baroda is on the National Highway 8, which
connects Delhi to Mumbai via Jaipur,
Udaipur, Ahmedabad and Vadodara
► State Highways: SH–11 connects Baroda
to chotta Udaipur upto state border in
Madhya Pradesh. SH–2, SH–6 and SH–12
are the other important linkages within
Baroda.
Port
► Port Connectivity is available with three
ports – Kandla, Mundra & Pipavav
► Pipavav port is linked by NH – 51 and lies
at a distance of about 350 km from Baroda
Power
► Madhya Gujarat Vij Company
Limited(MGVCL) provides electricity in
Baroda.
Project Information

Estimated Manpower Requirement*

S. No. Description Number

1 Instructors 35

2 Technicians 20

3 Department heads 15

4 Assistants 15

5 Supervisors 18

6 Other staff 67

Total 170

Area Statement

S.No. Description Proposed Area (sq meter)

Stadium (football field, cricket field, rock
1. climbing, volleyball court, kabaddi fields, 47,764
Hockey, sitting area)
2. Athletic Stadium (Athletic track, sitting area) 5,608

3. Aquatic Complex (Pool, deck area, sitting area) 7,006

4. Tennis Complex 6,153

5. Indoor Stadium 5,287

6. Amphitheatre 3,250

7. Manufacturing Unit 40,460

8. Residential Space 40,460

9. Center for Sports Analytics 90,613

Other Amenities (academy building, food court,

10. 50,100
clubhouse, guest house, parking area)

Total 2,96,701

Page 12
Project Information

Key Players

Japyee Supertech Ajnara

Savvy Infrastructures Pvt.

Lotus Greens
Ltd.

Current Sports Cities in India Proposed Sports Cities

Ajnara Sports City, Kochi Sports City, Sports

Jaypee Sports City, Supertech Sports City
City in Karnataka

Sources: Jaypeesportscity.co., Supertech Limited. Meerut Sports city, T K Devasia (2015), Sachin Tendulkar plans
sports city in Kochi, Khaleej Times

Potential Collaboration Opportunities

Swarnim Gujarat Sports
Indian Olympic Association Ministry of Youth & Affairs University

National Council for Vocation

Sports Authority of India Sports Authority of Gujarat
Training

Raw Materials Required

► Raw materials account for majority of cost in addition to land and labor

► Major raw materials used for constructing sports city include – steel, concrete, electricals and
sanitary fittings, aluminum, flooring and glass

► Steel and concrete are the main raw materials required for infrastructure projects like sports
complexes and will account for nearly half of the total raw material cost

► Flooring for sports complexes like cricket stadium, football stadium, athletics stadium etc is
primarily done using granite. Internal flooring of rooms is done with vitrified tiles

Page 13
Project Information

Project Structure and Implementation

► The Government will also set performance measurement targets and a monitoring mechanism
to ensure sustainable development

► The private player will establish requisite facilities which will be at par with international
standards. It will also be the responsibility of the private player to manage and ensure the facility
remains the best in class

Government of Gujarat Private Player

Provides necessary Sets up sporting and

clearances other facilities in the city

Roles and
responsibilities

Government of Gujarat Private Sector

► Facilitate land provision for the ► Constructing the facility at par with
development globally defined standards
► Ensure smooth flow of basic ► Recruiting and training human
amenities like electricity, water, etc. resource
► Performance planning to achieve ► Managing operations
the targets
► Maintenance of the facility
► Establishment of monitoring
mechanism

Page 14
Project Financials

Estimated Project Cost

► Project cost: The estimated project cost is INR 640.75 cr. The major expense area would be
the construction and civil works. The plant & machinery cost has not been included

► Means of finance: With focus on use of PPPs, majority funds are expected to be contributed
by private players

► Major Infrastructure: The major infrastructure required for the proposed project is:

 Area – spread over a total of 146 acres

 Average employees needed – ~170

Project Components Cost (INR crore)

Site development (internal roads, sewage line, water supply,

45.00
street lighting, landscaping)

Construction (stadium, athletic stadium, aquatic complex,

tennis complex, indoor stadium, amphitheatre, manufacturing 533.00
unit, residential space, other amenities)

Miscellaneous fixed assets

4.50
(Furniture and fixtures, office equipment - laptops, projectors)

Total 582.50

Contingency (@10%) 58.25

Indicative Project cost 640.75

Page 15
Approvals & Incentives

Approvals

► Industrial Entrepreneur’s Memorandum (IEM) – DIC/ Industries

Approvals Commissionerate, Government of Gujarat.
/registration/filing
information for ► Filing Industrial Entrepreneur’s Memorandum (IEM) and Letter of
setting up project Intent (LoI) – Secretariat for Industrial Assistance, Ministry of
Commerce and Industry, Government of India

► In case of GIDC (Gujarat industrial development corporation)

estate, approval from concerned GIDC zonal office is required
Acquisition of land ► In case of Government land approval from concerned district
collector/district development officer is required

► No Objection Certificate (NOC) to be obtained from Gujarat Pollution

Clearance from Control Board (GPCB)
Pollution Control ► Environmental clearance to be obtained from Ministry of
Board Environment and Forest and Government of Gujarat (State Impact
Assessment Committee) (if required)

► In case of GIDC estates approval from concerned zonal office is

required
Arrangement of
► For locations other than GIDC estates approval from Zonal
power
distribution company should be taken

► For water supply for industrial purposes within GIDC estate,

approval should be taken from Deputy Executive Engineer of the
Arrangement of concerned estate.
water

► In case of GIDC estates approval from GIDC executive engineer in

the region should be taken
Approval of
building plans ► For others, Director, Industrial Safety and Health, is authorised to
give approval to plans of the premises, equipment layout and
process layout, registration of factory and grant of licenses

Page 16
Approvals & Incentives

Incentives

► Power tariff subsidy at the rate of INR 1 per unit to Infrastructure

Projects, in the billed amount of the utility as promotional incentive on
Incentive on Power reimbursement basis for a period of five years with effect from the
Tariff and Electricity commencement of project.
Duty ► 100 % reimbursement for electricity duty paid for a period of five
years on coterminous basis with power tariff subsidy to Infrastructure
Projects

► 100% reimbursement of Stamp Duty/Registration Fee/Conversion

Registration/Stamp Fee paid for setting up for infrastructure projects
Duty Concession ► 50% reimbursement of Stamp Duty/Registration Fee/Conversion fee
paid on sale/lease/transfer of land.

► The scheme provides financial assistance to infrastructure projects

on Public Private Partnership(PPP) basis
Viability Gap Fund
scheme ► Viability Gap Funding under this scheme will normally be in the form
of a capital grant and cannot exceed more than 20 percent of total
project cost

Scheme of ► This was introduced in 2010–11 to develop infrastructure such as

Assistance to Urban synthetic playing surfaces and address important issues such as
Sports Infrastructure player and coach training and development
Development

► Financial assistance is given to recognized National Sports

Assistance to Federations for sending their teams abroad for training and
Promotion of Sports participation in internationals tournaments, for holding international
Excellence tournaments in India, for conducting National Championships and for
procuring sports equipment.

► This is a permanent non-lapsable fund for the promotion of sports in

National Sports general and the promotion of excellence in sports in particular. The
Development Fund scheme is based on PPP and the Government of India provides
matching grant against contributions received from other source

► Scholarships are granted to National level, State level and

Incentives to university/college level sportspersons under the scheme. Awards are
Sportspersons given to incentivise outstanding sportspersons for higher
achievements and Special Awards are given to international sports
events and their coaches.

Page 17
 Sports Authority of Gujarat

http://www.sportsauthorityofgujarat.in/

Gujarat Industrial Development Corporation (GIDC)

http://www.gidc.gov.in

Madhya Gujarat Vij Company Limited

http://www.mgvcl.com/

Gujarat Water Supply & Sewerage Board

http://www.gwssb.gujarat.gov.in

iNDEXTb -Industrial Extension Bureau

www.indextb.com

Forest and Environment Department, Gujarat

https://fed.gujarat.gov.in/

This project profile is based on preliminary study to facilitate prospective entrepreneurs to assess a prima facie scope.
It is, however, advisable to get a detailed feasibility study prepared before taking a final investment decision.

Sports Authority Of Gujarat

Address: 3rd Floor, Block No. 14, Dr.
Jivraj Mehta Bhavan, Sector 20,
Gandhinagar, Gujarat 382021
Phone: 079 2325 4791