MARIKINA BUSINESS PORTAL (MBP)

Marikina City’s Best Practice

Documented by

CLARISA B. OMAMOS
Cluster Head (LGOO VI), DILG-Marikina City
October 29, 2016

MARIKINA BUSINESS PORTAL

Featured Best Practice of Marikina City

SUMMARY:

1. PROFILE OF THE CITY

1.A GENERAL INFORMATION

PROFILE OF MARIKINA

Location

Marikina, a lush valley bounded by mountain ranges and sliced by a river, is one
of the seventeen (17) cities and municipality comprising Metro Manila area. It lies
within 14º 35’ latitude and 14º 41’ longitude, approximately 16 kilometers away from
the City of Manila passing through Quezon City. On the east, Marikina is bounded by the
Sierra Madre Mountains, on the west by the hills of Quezon City, on the north by the town
of San Mateo and city of Antipolo, and on the south by the town of Cainta and the city of
Pasig.

Land Area
Previously, Marikina had a total land area of approximately 2,150 hectares or
21.50 sq kms, as certified by the Bureau of Lands Management (BLM). However, in the
cadastral surveys undertaken by the Bureau of Lands in the year 2012 and the third
quarter of 2013, it was determined that Marikina has an actual land area of 2,314.37
hectares or 23.14 sq kms. This is now the official land area statistic adopted by the city
government.

Marikina is divided into two districts. District 1 consists of nine barangays with a
total land area of 937.52 hectares, which is 40.50 percent of the total land area of
Marikina; while District 2 is composed of seven barangays, with a total land area of
1,376.85 hectares or 59.50 percent of the total land area of the city.

Table 1
Land Area By Barangay
Barangay Area (has) %
DISTRICT I 937.52 40.50
1. Sto. Niño 162.56 7.02
2. Malanday 165.58 7.15
3. Barangka 80.11 3.46
4. San Roque 115.79 5.00
5. Jesus de la Peña 90.03 3.89
6. Tañong 116.86 5.05
7. Kalumpang 80.27 3.47
8. Industrial Valley Complex 74.89 3.24
9. Sta. Elena 51.43 2.22
DISTRICT II 1,376.85 59.50
10. Concepcion I 226.24 9.78
11. Tumana 191.40 8.27
12. Concepcion II 194.77 8.42
13. Marikina Heights 233.55 10.09
14. Nangka 159.50 6.89
15. Parang 170.46 7.37
16. Fortune 200.93 8.68
 TOTAL 2,314.37 100.00
Data source: Engineering Office, 2015
Existing Land Use

Table 2 shows that the city is predominantly residential in character, slightly

more than half of the city’s total land use. Around 10.25 percent is allocated to industrial
use and about 9.01 percent to commercial use. But with the existing land use trend
toward commercialization as a result of the proliferation of the tertiary or service sector
and the phase-out and/or relocation of some of the biggest manufacturing industries
such as Noritake, Purefoods, and Sime Darby, the commercial use as well as residential
use are expected to increase. The expected increase in residential use is ascribed to the
conversion of the Noritake land from industrial to residential use.

In general, land values and densities are increasing, given the limited supply of
lands which are influenced by the increase of commercial activities and in-migration in
the city.

Table 2
Existing Land Use
Existing Land Use (2013)
Land Use Category Area (has) %
Residential 1235.36 53.38
Commercial 208.52 9.01
Industrial 237.22 10.25
Institutional 119.90 5.18
Open Space/Park 99.54 4.30
Area for Priority Development (APD) 79.56 3.44
Cemeteries 34.45 1.48
Cultural Heritage 0.23 .01
Roads 251.56 10.87
River 48.03 2.08
TOTAL 2,314.37 100.00
Data source: CPDO, 2001–2006

Topography

Mountain Ranges
 Since Marikina is primarily a valley nestled amid mountain ranges and rolling
hills, its topography is generally characterized as level, with only a portion found mildly
sloping. These mildly sloping areas are particularly evident in the eastern section of the
town.

Its surface features also highly favors agricultural land use, which was the
predominant use of the land two decades ago. These topographic characteristics have
rendered the town to be generally suitable for urban settlements, as evidenced by the
ever-increasing number of subdivisions and industrial establishments in recent years.

Slope

About 1,689.49 hectares or 73 percent of the total land area of Marikina has the
Type A Slope classification (0–25 percent) or highly suitable for and tolerant both to
mechanized farming and urban development. This is particularly evident in the western
and central sections of the city.

The northeastern and southeastern sections of the city, on the other hand, are
classified as Types B and C, respectively, with the former covering about 231.44 hectares
and the latter encompassing about 393.44 hectares. Lands having 2.5–10 percent slopes
are fairly tolerant to development, although excessive removal of ground cover may
cause erosion and land slippage.

Water Bodies

The Marikina Riverm which measures about 9.74 km, serves as the city’s
principal drainage system. It originates from the foothills of the Sierra Madre Mountains
traversing the Marikina Valley, and further down joins Pasig River in the south. The
average water level of the river is about 3 meters, however, it can increase to 19 meters
during heavy rains.

The Nangka River, which serves as the boundary of Marikina and the municipality
of San Mateo, similarly drains a sizeable area of Marikina, particularly the eastern
portions of the city.

Other than these rivers, there are also a number of creeks that can be found in
the city as shown in table 3.
 Table 3
Rivers and Creeks

Length
Rivers/Creeks Location (km)
Marikina Boundary (IVC)–Marikina Boundary
1. Marikina River (Nangka) 9.74
2. Nangka River Nangka Boundary–Fortune Bridge 6.65
3. Park 11 and 12 Park 10–San Miguel 1.41
4. Park Creek 10 East Drive–Champaca 0.42
5. Park Creek 27 Pugad Lawin–East Drive 0.13
6. Park Creek 8 Park 11 and 12–Bonanza 0.47
Marikina River–Tumana Boundary (near
7. Tumana Creek 2 Katipunan Extension) 0.51
Marikina River–Tumana Boundary (near
8. Tumana Creek 1 Woodridge Village) 0.85
9. Tumana Creek 3 Farmers 2–Marikina River 1.08
10. Tumana Creek 4 D. Mariano–Farmers 1 0.41
11. LGV Creek Marikina River–Katipunan Extension 1.11
12. Balanti Creek 2 Sumulong Highway–Marcos Highway 1.61
Sumulong Highway–Marikina Boundary (Antipolo
13. Balanti Creek 1 City) 2.85
14. Marcos Highway
(Creek) Balanti Creek–Marikina Boundary (Pasig City) 0.85
15. Provident Village Creek Marikina River–Lopez Jaena 0.64
16. IVC Creek Marikina River–Kamagong 0.68
17. La Consolacion Creek M. SevillaBangkaan Creek 1.06
18. Park Creek 22 Molave–Bayanbayanan 1.70
19. Park Creek 24 Park Creek 23–Tanguile 0.35
20. Park Creek 29 East Drive–La Colina 0.38
21. Park Creek 30 East Drive–La Colina 0.30
22. Park Creek 23
Extension Molave–Apitong Creek 0.34
23. Apitong Creek Park Creek 23 Ext–ension–Apitong St. 0.53
24. Usiw (Sto. Niño) Creek Friendly Bridge–Sumulong Highway 0.94
25. Bangkaan Creek Buenviaje–Dahlia St. 2.98
Data Source: Engineering Office
26. Creek (near Mt.
Vernon) Balanti Creek–Sapang Baho Creek 0.37
27. Sapang Baho Creek Sumulong Highway–Balanti Creek 1.04

Climate

Marikina features a tropical monsoon climate. Its proximity to the equator means
that the temperature range is very small, rarely going lower than 18 °C (64 °F) or higher
than 38 °C (100 °F). However, humidity levels are usually very high, which makes it feel
much warmer. It has a distinct, relatively short dry season from January through May,
and a relatively lengthy wet season, from June through December.

Drainage and Sewerage

The Marikina River serves as the city’s principal drainage system. The Nangka
River on the hand, which serves as the boundary of Marikina and the Municipality of
San Mateo, similarly drains a sizeable area of Marikina, particularly the eastern portions
of the city. The city has several open and covered canals which serve as its drainage
system. Domestic and industrial wastes are discharged into these canals and ultimately
drain into the creeks and river. Additional drainage facilities especially in the flood-
prone areas are under construction to lessen the yearly flood-related problems of the
city.

Flood History Revisited

A large-scale flood hit Marikina in

1937, resulting in damages to
agriculture. Marikina then was
basically an agricultural town.

In 1988, another huge flood,with a

flood level reaching 19 meters,
struck Marikina. Provident
Village bore the brunt of the flood.

Between 1992 and 2008, there had

been intermittent flooding, with
 the highest flood level recorded at
18 meters.

On September 26, 2009, a

flashflood induced by tropical
storm “Ondoy” inundated 60
percent of Marikina’s land area. It
recorded the highest flood level in
the city’s history at 22.8 meters.

Photo source: PIO, 2009

Flood Control System

The local government, in its desire to alleviate the problem of inundation in the
city, continuously develops plans and programs to this effect. Thus, a project involving
the construction of a concrete road dike along the Marikina riverbanks, specifically
from Bgy. Sto. Niño to Nangka, covering approximately 6.8 kms. (east and west banks of
the river) was undertaken. It is unique in the sense that it is a multipronged
infrastructure project that addresses the flooding problem, provides a new access road,
opens up backdoor communities, and provides recreational parks/spaces.

This dike is intended to prevent flooding in low-lying areas which annually get
inundated. Six thousand (6,000) homes will benefit from the project.

The project is pro-poor because it will spare the affected residents, who are
generally relocatees, from the nightmare of flooding and forced evacuation.

Valley Fault System

Earthquakes are frequently felt over most parts of the Philippines because of the
geologic and tectonic conditions responsible for the present configuration of the
archipelago.

A number of fault lines lie within the archipelago. One of these is the West Valley
Fault Line System. The VFS, first recognized by Alvir (1929), consists of two (2)
northeast-trending structures that bound the valley on the west and east: the West
Valley Fault (WVF) and East Valley Fault (EVF) (Arcilla et al., 1983).
 Alvir (1929) proposed that the valley is a graven formed from repeated vertical
movements along the WVFS. However, Irving (1947) argued for a more complex graven
structure by citing the greater uplift of the eastern block with respect to the western
block and the absence of younger units on the block east of the valley. To account for the
increase in throw toward the southern portion (Irving 1947) of the Marikina Valley,
Arcilla and his associates (1983) further proposed that the faults may slip with hinge
movements with the northern part of the valley being lifted along a rotational hinge
north of San Mateo River. Gervasio (1968), on the other hand, suggested that the graven
formation was predated by dextral movement along the West Valley Fault. Pregraven
thrust proposed by Gervasio and/or the uplift proposed by Arcilla et al. (1983) account
for the uplift and subsequent erosion of an ophiolite sequence and the horizontal
displacements of rock units in the area.

The EVFS eastern segment runs for thirty eight (38) kilometers from Rodriguez
to Antipolo, as traced by Oca and Potenciano (1963), , but Landsat imagery suggests that
it extends further to the northeast. On the other hand, the trace of WVFS is more easily
mapped, and is found to be 23 kilometers long. It stretches from Rodriguez town in the
north and runs through Quezon City down to Pasig City. Due to present-day housing and
real estate development in Pasig, geologists cannot define the continuity of the said fault.

The fault line, officially known as the West Valley Fault System, has been
reported to show activity after being recorded to have no movement in the last 200
years.

DEMOGRAPHY

Population Trend

From the years 1903 to 2015, 1970 registered the highest average annual growth rate
at 10.85 percent, which was attributed to the influx of migrants from neighboring
cities and municipalities and increase in birth rate. The population growth rate had
consistently increased during the first early years but fluctuated during the later years.
 Table 4
Historical Growth of Population
1903–2015
Population Increase Annual
Year (Estimated) /Decrease Growth Rate
1903 8,187
1918 9,642 1,355 1.02
1939 15,186 5,624 2.23
1948 23,353 8,187 4.91
1960 40456 17,102 4.68
1970 113,400 72,945 10.85
1975 168,453 55,053 8.23
1980 212,613 44,160 4.76
1990 310,227 97,614 3.85
1995 357,231 47,004 2.68
2000 407,732 50,501 2.68
2007 457,722 49,990 2.34
2010 501,862 44,140 1.14
2015 531,128 29,266 1.14
Note: Estimated population based on a 1.14 percent growth rate.

Population and Household

Based on the 1.14 percent growth rate, the expected population of Marikina for
the year 2015 was 531,128, with a household population of 112,727. Concepcion I
registered the highest population, (57,945, with 12,437 households), while Sta. Elena
recorded the lowest population (8,869, with 1,771 households). The average household
size is 4.71. (See table 5)

Table 5
Estimated No. of Population, HH, and Average Household Size per Barangay,
2015
Barangay Population Household HH Size
1. Kalumpang 23,262 5,005 4.65
2. Barangka 30,805 6,640 4.64
3. Tañong 15,297 3,098 4.93
4. J. dela Peña 14,607 3,045 4.79
5. I.V.C. 20,768 4,443 4.67
6. San Roque 24,646 5,365 4.59
 7. Sta. Elena 8,869 1,771 5.01
8. Sto. Niño 40,844 9,007 4.53
9. Malanday 57,732 12,391 4.66
10. Concepcion I 57,945 12,437 4.66
11. Marikina Heights 42,384 8,386 5.05
12. Parang 56,013 12,217 4.58
13. Nangka 38,931 8,072 4.82
14. Concepcion II 29,160 5,803 5.02
15. Fortune 34,332 7,422 4.63
16. Tumana 35,533 7,625 4.66
TOTAL 531,128 112,727 4.71
Note: Estimated population based on NSO 1.14 percent growth rate.

Graph 1

Population Density by Barangay

The city is divided into sixteen (16) barangays. Its population density in 2015
was 22,949 persons/ha Barangay Malanday registered the highest density with 34,866
persons/ha, while Barangay Tañong had the lowest density with 13,090 person/ha.
(See table 6)
 With regard to percentage distribution by area, Barangay Marikina Heights
accounts for the highest distribution at 10.19 percent, while Barangay Sta. Elena
registered the lowest at 2.22 percent.

Table 6
Projected Population by Gross Density and Percentage by Area per Barangay
2015

Area % Density
Barangay Population (Has) by Area (persons/has)
1. Kalumpang 23,262 80.27 3.47 28,979
2. Barangka 30,805 80.11 3.46 38,453
3. Tañong 15,297 116.86 5.05 13,090
4. J. de la Peña 14,607 90.03 3.90 16,224
5. IVC 20,768 74.89 3.24 27,731
6. San Roque 24,646 115.79 5.00 21,285
7. Sta. Elena 8,869 51.43 2.22 17,244
8. Sto. Niño 40,844 162.56 7.02 25,125
9. Malanday 57,732 165.58 7.15 34,866
10. Concepcion I 57,945 226.24 9.78 25,612
11. Marikina Hts. 42,384 233.55 10.09 18,139
12. Parang 56,013 170.46 7.36 32,273
13. Nangka 38,931 159.50 6.89 24,408
14. Concepcion II 29,160 194.77 8.42 14,966
15. Fortune 34,332 200.93 8.68 17,086
16. Tumana 35,533 191.40 8.27 18,564
TOTAL 531,128 2,314.37 100.00 22,949
Data source: Estimated population based on 1.14 percent NSO growth rate.

Population by Age Group and Sex

 In Marikina City, there are more females than males. Out of the total population
of 531,128, the female population accounts for 52.01 percent or 276,255, while the
male accounts for only 47.99 percent or 254,873. (See table 7)
Table 7
Population by Age Group and Sex
2015
Age Group Male Female Total
Under 1 year 7,391 7,182 14,573
1–4 25,233 24,864 50,097
5–9 30,076 29,558 59,634
10–14 26,760 27,903 54,663
15–19 25,738 32,043 57,781
20–24 27,781 32,878 60,659
25–29 24,978 28,178 53,156
30–34 21,665 23,206 44,871
35–39 18,097 19,062 37,159
40–44 14,272 14,642 28,914
45–49 9,682 9,947 19,629
50–54 8,415 8,838 17,253
55–59 5,863 6,353 12,216
60–64 4,077 4,419 8,496
65–69 2,296 3,039 5,335
70–74 1,274 1,658 2,932
75–79 764 1,380 2,144
80 and above 511 1,105 1,616
TOTAL 254,873 276,255 531,128
Data source: Projected population based on 1.14 percent NSO growth tate.

Sex and Marital Status of Household Population Ten Years Old and Over

Forty-three (43) percent, or 92,084 out of 214,153, of Marikina City’s household

population ten (10) years old and over are single. Although single females are
outnumbered by single males 43,973 to 48,111, the total female population (109,726) is
higher than the male population (104,427).

Table 8
Household Population 10 Years Old and Over By Sex and Marital Status
 Marikina City
2015
Household Population 10 Years Old and Over
Marital Status Both Percent
Male Female Sexes Share
Single 48,111 43,973 92,084 43.00
Married 39,914 39,976 79,890 37.31
Widowed 1,953 8,133 10,086 4.71
Divorced/Separated 1,690 4,514 6,204 2.90
Common-law/Live-in 12,646 12,954 25,600 11.95
Unknown 113 176 289 0.13
TOTAL 104,427 109,726 214,153 100.00
Source: CBMS, 2015

Population Composition by School Age, Working Age, DependentAge Group and

Sex

Table 9 shows the city’s population composition by school age, working age, and
dependent age, by sex ratio.

It is evident that the dominant population by age is the working age group (15–
64), having a total number of 181,230 of which 89,085 are males and 92,145 are females.

Table 9
Population Composition by School Age, Working Age,
Dependent Age Group and Sex
Marikina City
2015
Both Male Female Sex
Age Group Sexes No. % No. % Ratio
School Age 42,473 21,837 0.51 20,636 0.49 105.8
Preschool (3–5 y.o.) 6,611 3,323 0.50 3,288 0.50 101.1
Elementary (6–11 y.o.) 24,967 12,942 0.52 12,025 0.48 107.6
Secondary (12–15 y.o.) 17,506 8,895 0.51 8,611 0.49 103.3
Tertiary (16–20 y.o.) 13,035 6,205 0.48 6,830 0.52 90.8
Working Age 181,230 89,085 0.49 92,145 0.51 96.7
Labor Force (15–64) 93,131 58,513 0.63 34,618 0.37 169.0
Dependent Age 36,477 17,588 0.48 18,889 0.52 93.1
Young (0–4) 24,748 12,985 0.52 11,763 0.48 110.4
 Old (65–over) 11,729 4,603 0.39 7,126 0.61 64.6
Source: CBMS

Literacy Rate of Population 10 Years Old and Over, by Sex

Table 10 shows the literacy rate of the population ten years old and over by sex.
It is visible that there is a very high literacy rate for both sexes, with 98.24 percent of the
total population. The illiteracy rate is very low at 1.76 percent.

Table 10
Literacy Rate of Population 10 Years Old and Over, by Sex
2015

Number of persons 10 years old and above

Indicator Male Female Both Sex
No. Rate % No. Rate % No. Rate %

Literate 89,256 98.25 95,348 98.23 184,604 98.24

Illiterate 1,592 1.75 1,716 1.77 3,308 1.76

Source: CBMS, 2015

ECONOMIC

Employment

One of the main thrusts of the city government is to generate as many jobs as possible
for its residents. For this purpose, the city, through its Labor Relations and Public
Employment Services Office (LRPESO) and in coordination with DOLE and attached
agencies, implements programs that will protect and promote the interest of every
citizen of Marikina desiring to work locally or overseas through public employment
facilitation, job matching, skills retooling, and knowledge enhancement. Manpower
registry of job seekers and skilled workers is currently being established and is
supplemented by regular in-house job fairs for Marikina residents where job placements
for both local and overseas companies are offered.

Employment Status
 As of December 2015, Marikina has a total working population of 93,131. 84,861
or 91.12 percent are employed, while the remaining 8.79 percent are unemployed. (See
Table 11)

Table 11
Labor Force Population by Sex and Employment Status, 2015

Population 15
Sex Years Old and Employed % Unemployed %
Over
Female 34,618 31,767 37.43 2,851 34.47
Male 58,513 53,094 62.57 5,419 65.53
Both Sexes 93,131 84,861 100.00 8,270 100.00
Source: CBMS, 2015

Business Establishment

Based on the records of Business Permits and Licensing Office (BPLO), the city
has a total of 16,677 registered business establishments. (See table 12)

Table 12
Registered Business Establishments
2015
Nature of Business Number
Sales 8,015
Eateries 1,184
Services 3,562
Amusement 608
Manufacturing 507
Property for Lease 2,801
TOTAL 16,677
Source: Business Permits and Licensing Office

Out of the 16,677 business establishments, 507 or 3 percent are into

manufacturing.

Table 13
Number and Type of Manufacturing Firms
 2015
Manufacturing Number Manufacturing Number
Ammunition 1 Leathercraft 2
Arms and Ammunition 1 Marble Works 1
Bags 41 Office 3
Boxes 5 Paper/Paper Tubes 4
Chemicals 1 Pillows 1
Chocolates/Candies 1 Rags 1
Cigarettes 4 Redrying 3
Cosmetics 1 Repacking 13
Curtains 3 Rubber 2
Electrical/Electronics 1 Sash Works 8
Fabrication/Mechanical 3 Shoe Tacks 1
Firearms 1 Shoes 73
Food 23 Shoes–Children 5
Footwear 4 Shoes–Ladies 61
Furniture/Woodcraft 17 Shoes– Men 22
GI Sheets/Steel 1 Slippers 23
Garments/Textiles 27 Soaps 7
Handicrafts 6 Soles 3
Hats 2 Warehouses 16
Heels 1 Woodcrafts 1
Hollow Blocks 6 Wrappers 1
Ice Cream/Drops 1 Others 72
Iron Works/Fabrication 29 Export 4
Total 507
Source: Business Permit and Licensing Office, 2015

Marikina is host to some of the biggest establishments in the country today.

Listed below are the top 50 business establishments based in Marikina.

Table 14
List of Top Business Establishments
2015
Business Name Barangay Nature of Business
1. PMFTC INC. Fortune Other Manufacturer
2. JT International (Philippines) Inc. Tañong Retailer - Warehouse
3. MERALCO-Marikina Branch Office Concepcion I Franchise - Meralco
4. Arms Corp. of the Philippines Fortune Manufacturer - Arms & Ammo
5. DELFI Marketing, Inc. Parang Other Wholesaler
6. SM Marikina Department Store Kalumpang Retailer - Department Store
7. Supervalue Inc. Kalumpang Retailer - Supermarket
8. Sanford Marketing Corporation Barangka Retailer - Supermarket
9. DELFI Foods Inc. Parang Manufacturer-
Chocolates/Candies
10. Tower Steel Corporation Fortune Manufacturer - GI Sheets/ Steel
11. Manila Water Co. Inc. Concepcion I Other Contractor
12. Advance Food Concepts Mfg. Inc. Sto. Niño Manufacturer - Food
Manufacturer - Garments
13. Bay Incorporated Coats Manila Tañong
/Textiles
14. Basic Holdings Corporation Fortune Financial Inst. - Dealer in
Securities
15. HAVI Logistics Philippines Inc Sto. Niño Other Business
16. Stefano Footwear Corporation Concepcion I Manufacturer - Shoes Men
17. SM Prime Holdings. Inc. Kalumpang Lessor - Shopping Center
18. Puregold Price Club Inc. Concepcion I Retailer - Supermarket
19. Philippine American Life and General San Roque Financial Inst. - Insurance Co.
Insurance Co.
20. AC Harris Cable Corporation Concepcion II Manufacturer - Electrical /
Electronics
21. Puregold Price Club Inc. Concepcion I Retailer - Supermarket
22. South Supermarket Marikina Branch Malanday Retailer - Supermarket
23. OSP Advantage System Corp. Malanday Other Wholesaler
Manufacturer - Iron works /
24. Architecks Metal Systems Inc. Fortune
Fabrication
25. SM Appliance Center Kalumpang Retailer - Appliances
26. Riverbanks Devt. Corp. Barangka Lessor - Space for Rent
27. Honda Cars Marikina Barangka Retailer - Auto
28. Mercury Drug - Marikina Con. Br. Concepcion I Essential - Drugstore / Medicine
29. Mercury Drug – Mkna City Shoe Ave. Sta. Elena Essential - Drugstore / Medicine
30. Toyota Marikina Service Station Sto. Niño Retailer - Auto
31. Puregold Price Club Inc. Nangka Retailer - Supermarket
32. Flux Power Corporation Concepcion I Other Contractor
33. Stefano Footwear Corporation Sto. Niño Manufacturer - Shoes
34. GIVANO Footwear Intl. Corp. Concepcion I Manufacturer - Shoes - Men
35. Goodream Printers Corporation Sto. Niño Printing and Publication - Books
Mkna.
36. Hongdrill Philippines Inc. Contractor - General Engineering
Heights
 Mkna.
37. Mercury Drug - C & B Circle Mall Essential - Drugstore / Medicine
Heights
38. Mercury Drug-Marikina de la Paz Sta. Elena Essential - Drugstore / Medicine
Branch
39. Shoemakers Shop Inc. Sto. Niño Retailer - Shoe Materials / Supply
Mkna.
40. RS Developer Co., Inc. Contractor - General Building
Heights
Other Business - Real Estate
41. Federal Land Incorporated Sto. Niño
Development
42. Fire Master Import and Export Corp. Malanday Other Wholesaler
43. Fortune Tobacco Corporation Fortune Manufacturer – Cigarettes
44. Watsons Kalumpang Essential – Drugstore / Medicine
45. Total Innovative Security Solutions Inc. Tañong Other Contractor
46. Avon Cosmetics Incorporation Sto. Niño Wholesaler – Beauty Products
47. Jump Solutions Inc. Concepcion I Retailer – Computers / Parts
Mkna.
48. Metro Gas Sales Inc. Essential – LPG
Heights
49. PC Canlas Builders Corporation Concepcion I Contractor – Construction
50. Skycable Corporation San Roque Other Business

Shoe Industry

Marikina is well known all over the world for its quality shoes with world-class
designs. To sustain its image as the “shoe capital of the Philippines,” the shoe industry
has been revitalized by establishing its market niche with renewed global
competitiveness in terms of cost, design, and quality. Various promotional strategies,
investment packages, and capability buildings are provided by the city government to
existing shoe manufacturers to boost their production and sales. An Annual Shoe
Festival is held every month of October. The city government of Marikina also sponsors
a shoe caravan where shoe manufacturers go from one city to another during fiestas
and cultural events to sell their products at factory prices. Tables 15 to 16 lists the shoe,
bag and slipper manufacturers within the city.

Table 15
List of Shoe Manufacturers
2015
Business Name Street
CONCEPCION I
1. Nico Angelo Shoes Narra Street
2. Galileo Shoe Manufacturing E. Gonzales Street
3. Alligator Shoe Shop H. Bautista Street
4. Maritalia Manufacturing Inc. E. Rodriguez Ave.
5. Carl Mitchell Shoe Shop H. Bautista Street
6. Erika Shoes L. De Guzman Street
7. Xavier Shoe Inc. E. Rodriguez Ave.
8. C Point Shoe Store Shoe Ave Ext
9. Footwears and Apparel Concept Unlimited Inc. H. Bautista Street
10. Sean Calix Shoe Shop Bayan Bayanan Ave.
11. Shoevice Corporation E. Manalo Street
12. Jay - Lu Shoes Bayan Bayanan Ave.
13. Toff Trading J. P. Rizal Street
14. Majiks Shoes snd Bags Manufacturing J. P. Rizal Street
15. Jerome Shoe Industry Bantayog Street
16. Best Scrap Enterprise Corporation Shoe Ave. Street
17. Softwalk Manufacturing Inc. E. Manalo Ave.
18. Gibson Kids Trading H. Bautista Street
19. EGR Shoes Shop H. Bautista Street
20. Dream Step Shoes Exequiel Street
21. Foot Cradle Shoes and Slipper Manufacturer Exequiel Street
22. Squaw Miber Shoe Manufacturing E. Santos Street
23. A.C.S.L. Footwear H. Bautista Street
24. Bristol Shoes and Shoe Factory Caimito Street
25. Givano Footwear Intl. Corporation A. de Leon Street
26. Gibson's Shoe Factory Inc. J. P. Rizal Street
27. Mardini Shoes H. Bautista Street
28. Stefano Footwear Corporation A. de Guzman Street
29. Trident International Trading Corporation E. Rodriguez Street
30. Sun Sports Industry Majestic Drive
31. Primo Footwear H. Bautista Street
CONCEPCION II
32. All Win Asia Corp. Katipunan Ave.
33. EMRE Shoe Enterprises Panganiban Street
34. Slte Shoes Marketing Lavender Street

FORTUNE
35. Kish - Andre Enterprises Santan Street
JESUS DE LA PEÑA
36. Marc and Kg Majorette Shoe Manufacturing Kap. Sindo Street
37. Hazel Joyce Shoe Enterprises Malvar Ext.
38. Marchelli Shoes Malvar Street
39. Ria Katrina Shoe Shop A. Bonifacio Ave.
KALUMPANG
40. Therese Shoe Shop Old J. P. Rizal Street
41. Kenlousoven Trading N. Roxas Street
42. Zachy Shoes M. H. Del Pilar Street
43. Golden Arras Shoe Shop By Lecors J. M. Basa Street
44. Rosem Shoes Manufacturing Calderon Street
45. Lara Erika Shoe Manufacturing J P Rizal Street
46. Pinc Shoes Manufacturing Kalantiao Street
KALUMPANG
47. Essenza Enterprises Old J. P. Rizal Street
48. Le Schu's Manufacturing Inc. I. Senga Street
49. NAV Shoe Creative Design Justa Street
50. Moda Fantasia Shoes J. M. Basa Street
51. KYC Shoes Gen. F. Santos Street
52. Mark & Diane Bags and Shoes Inc. Calderon Street
53. Shoe Concepts Manufacturing M. A. Roxas Street
MALANDAY
54. Miamore Shoes Malaya Street
55. MRY Shoes Luzon Street
56. Isha Shoe Shop Mangga Street, Libis Bulelak
57. Le Jules Shoes Malaya Street
58. Side Step Shoe Shop Strawberry Street, Purok 2
59. Florshoe Manufacturing Inc. Malaya Street
60. Lacaba Shoe Shop Kabayani Road
61. Biboy Shoe Manufacturing F. Mendoza Street
62. Streetwalk Footwear Manufacturing Rio Grande Street, Purok 3
63. Christy's Shoe Shop F. Mendoza Street
64. Chavez Men At Work Enterprises J. P. Rizal Street
65. Marliz Shoe Shop Jocson Street, Purok 2
66. Mickelson Foot Wear Co. Malaya Street
67. Shoedrive Inc. Fernando Street
68. Delson's Shoes Shop Malaya Street
69. Lorna's Shoe Shop Kabayani Road Street
70. Daliajojo Shoe Manufacturing Ferrari Street, Purok 4
71. Justin Shoe Glitz Shop Malaya Street
72. Glam Jam Footwear Malaya Street
73. Valentino Shoe Inc. Malaya Street
MARIKINA HEIGHTS
74. Prime Shoe Factory Inc. Northwest Ipil Street
75. Sena Footwear Ipil Street
76. Kriffer's Shoe Shop Narra Street
NANGKA
77. Sock - Toe Footwear Mabuhay Street
78. Ramakim Footwear J. P. Rizal Street
79. LAKKI RGR Shoes Mirasol Street
80. DJ Shoepatos Libya Ext.
81. Jemery Shoes Banaba Street
82. S.E. Angeles Shoe Manufacturing Co.
83. OMVI Shoe Shop J. P. Rizal Street
84. Princess Ilona Shoes and Bags Manufacturing Bartolome Street
85. JKARL Footwear Balubad Street
86. JUSS Shoes Marikit Street
PARANG
87. Hyan-O Fashion Line C. M. Recto Street
88. Style Global Traiding Graphite Street
89. Creative Leather Raha Soliman Street
90. Ina Kia Shoe Shop Cruz Compd.
91. Cesar Ritz Shoe Shop G. del Pilar Street
92. Gem-A Leather House M L Quezon Street
93. Chancellor Shoes Inc. Paraiso Street
94. Pearl J Shoe Manufacturer Doña Aurora Street
SAN ROQUE
95. J.A.C. Footwear Mt. Wilson Street
96. Hedda Shoe Shop Dragon Street
97. Pelina Shoes Dragon Street
98. Tintin Shoe Manufacturing J. Abad Santos Street
99. Ma. Kime Shoes and Slippers Dragon Street
100. Merel Shoes Abad Santos Street
101. Japs Shoes Pikador Street
102. Janica Gaile Shoes Diego Silang Street
103. Cloyd Shoe Manufacturing Inc. Munding Ave.
104. Pads Shuz Enterprize M. A. Roxas Street
105. Rei-Ven Shoe Trading M. Prieto Street
106. AIX and ANNIX Footwear Dragon Street
107. HCCH Enterprises Bangkilya Street
108. Olivia Shoes Manufacturing J. P. Rizal Street
109. Felicel Shoe Manufacturing M. A. Roxas Street
110. Shoemixx International Inc. Int. Diego Silang St.
111. Ledencio Shoe Shop Kurtante Street
112. Zhoes Cutt Inc. J.P Rizal Street
113. Xander Shoes and Sandals Dragon cor. Beta Streets
114. Solea Shoes Manufacturing Dragon Street
115. Halcy's Manufacturing Corporation E. de la Paz Street
116. Carmelletes Shoes Inc. E. de la Paz Street
117. Medz Shoes Corporation Dragon Street
118. E.A.Z. Shoe Manufacturing Dragon Street
119. CMV Shoes Munding Ave.
120. OMA! Shoes E. de la Paz Street
121. Rose-Vhil Shoe Shop Munding Ave.
122. Celdin Shoes Manufacturing J. P. Rizal Street
123. Beau Shoe Manufacturing Bangkilya Street
124. SHOEAVENUE Corporation A. Mabini Street
125. SHOELAB Corporation Dragon Street
126. Apollo's Shoe Gallery Munding Ave.
127. Fashion Purveyor Enterprise Sta. Ana Ext.
128. Scarpe Shoe Manufacturing Munding Ave.
129. Anne's Fashion Shoe House Almond Street
130. Jasmine Shoes Pikador Street
131. Alria Shoes A. Santos Street

STA. ELENA
132. Elvira Shoes Mt. Holy Street
STO. NIÑO
133. Tambuli Shoe Shop Munding Ave.
134. Fontelle Shoes E. Santos cor. Oval Streets
135. Stefano Footwear Corporation Guerilla Street
136. Likhang Pinoy Marikina Made By Paper Shoes Exequiel Street
137. D. A. Fernandez Shoe Shop E. de la Paz Street
 138. Feetnstyle Corporation Homeowners Drive
139. Viamar Shoes Homeowners Drive
140. Amy's Shoe Shop Munding Ave.
141. Immanuel Shoes Oval Street, Paliparan
142. Segullah Shoe Making P. Burgos Street
143. Sandra Shoes Munding Ave.
144. Jemery Shoes 5th Street
145. Al-Ren Shoes P. Burgos Street
146. A. D. de Silva Shoes Bonifacio Street
147. E. S. U. Shoe Manufacturing P. Burgos Street
148. Pafaye Shoes E. Manalo Street
149. Jenna's Footwear E. Jacinto Street
150. Juaquina Shoes E. Manalo Street
151. Citiwalk Shoes Manufacturing Inc. Opal Street
152. Joyann Shoe Manufacturing Co. E. Rodriguez Ave
153. Neri's Shoes M. Cruz Street
154. Julius Ceazar Shoe Creation Sheff Street
155. Unoissa Shoes Pearl Street
156. Florich Footwear Philippines Inc. Lazaro Street
157. BM Shoe Shop E. Jacinto Street
158. Joy-Ven Shoes Exequiel Street
159. Ramir Shoe Manufacturing Oval Street
TUMANA
160. Wil-Fra Leather Goods Sinag, Doña Petra
161. Jochelle Shoes J. del Rosario Street, Doña Petra
Source: Business Permit and Licensing Office, 2015

Table 16
List of Bag Manufacturers
2015
Business Name Location
1. Herlina Santos Enterprises Gen. Julian Cruz Street, Barangka
2. Box Bag Collection E. Rodriguez Ave., Concepcion I
3. Leonardo Rinaldi Inc. H. Bautista Street, Concepcion I
4. Paphuri Leather Concept Inc. A. Flores Street, Jesus de la Peña
5. Mac-Mel Handbags Old J. P. Rizal Street, Tayug, Kalumpang
6. RGE Industry M. A. Roxas Street, Kalumpang
7. Diane Jane Bag's Manufacturing F. Santos Street, Kalumpang
 8. IHA Bags Gen. F. Santos Street, Kalumpang
9. Giondy Enterprises Old J. P. Rizal Street, Kalumpang
Gen. F. Santos Street / Guwe Ext.,
10. Jocy's Bags
Kalumpang
11. Celia's Handbag Gen. F. Santos Street, Kalumpang
12. Mathel's Enterprises M. A. Roxas Street, Kalumpang
13. Chrissie Shoes & Bags Manufacturing M. H. del Pilar Street, Kalumpang
14. Resie Enterprises M. A. Roxas Street, Kalumpang
15. Hermie's Handbag Collection Old J. P. Rizal Street, Kalumpang
16. Carecyn Enterprises M. A. Roxas Street, Kalumpang
17. Patricarl Enterprises Kagitingan Street, Kalumpang
18. Rafi Bags Gen. F. Santos St., Kalumpang
19. ELU Bags J. P. Rizal Street, Kalumpang
20. R. Arriola Pouch Enterprise J. M. Basa Street, Kalumpang
21. Azulis Bag Collection Kabayani Road, Paradise, Malanday
22. Jenardlyn Bag Supply/Making Minahan Int., Malanday
23. EYAD Enterprises Kabayani Road Street, Malanday
24. Masterclass Manufacturing
Sampaguita Street, Malanday
Corporation
25. L Three R's Golfbag Enterprise P. Valenzuela Street, Marikina Heights
26. Queen Carlet Bags Marikit Street, Nangka
27. Chuchay Bags Subbcontracting Bangkal Street, Nangka
28. V & M Handbag J. P. Rizal Street, Nangka
29. Vestrada Fashion Bag London cor. Moscow Streets, Nangka
30. Winfaith Enterprises Zamora Street, Parang
31. Cavanjohn Bags Mañacop Street, Parang
32. My Handbags & Accessories First Avenue, Parang
Manufacturing Corp.
33. Michico Handbag Shop Almond Nut Street, San Roque
34. Albettie Leather Products Diego Silang Street, San Roque
35. 3E Aseron Manufacturing E. de la Paz Street, San Roque
36. Les Sacs Mfg. Co. Chestnut Ext., San Roque
37. Roweeselle Enterprises Pikador Street, San Roque
38. Leder Technik Inc. E. de la Paz Street, San Roque
39. Felvir Handbags Almond Nut Street, San Roque
40. Mel-Chris Handbag Shop M. Carlos Street, Sta. Elena
41. Char-Mhel Bag Collection Farmers Avenue, Tumana
Source: Business Permit and Licensing Office, 2015
 Table 17
List of Slipper Manufacturers
2015

Business Name Location

1. Jerba Footwear H. Bautista Street, Concepcion I
2. Rodsan Shoes Center Bantayog Street, Concepcion I
3. Jednic Slippers Shoe Ave Ext., Concepcion I
4. Empress Shoes Shop H. Bautista Street, Concepcion I
5. Red Anura Footwear Spain cor. Chili Streets, Concepcion I
6. Ian-Meel Footwear H. Bautista Street, Concepcion I
7. Joshsac Footwear Kap. Sindo Street, Jesus de la Peña
8. Stephen Shoe Shop Gen. F. Santos Street, Kalumpang
9. Giant Steps Enterprises Kagitingan Street, Kalumpang
10. Juno Footwear Gen. F. Santos Street, Kalumpang
11. L. Evaristo Shoe Shop Helena Street, Malanday
12. Washoe Shoe Manufacturing Santan Street, Malanday
13. Kaycee's Footwear Malaya St., Malanday
14. 3KC Shoes Marikit Street, Nangka
15. Leeann Footwear Shop Balubad Street, Nangka
16. Xykie Footwear F. Manalo Street, Nangka
17. Zenith Footwear Inc. Gen. Ordoñez Street, Parang
18. Luzellyn Enterprise Balibol Street, San Roque
19. J-Ner's Shoe Shop Corporation Ditchoy Street, San Roque
20. Abby Shoe Manufacturing E. de la Paz Street, San Roque
21. Ralph- Raven Shoes Manufacturing
Pili Nut Street, San Roque
Corp.
22. Viim Footwear Mt. Vernon Street, Sta. Elena
23. M. True Leather Concept Industries Opal Street, Sto. Niño
Source: Business Permit and Licensing Office, 2015

Banks

Based on the records of Business Permits and Licensing Office (BPLO), the city
has a total of 89 banks, 67 of which are commercial, four are rural, 12 are savings, and
six are thrift. These banks are located mostly along the major thoroughfares—namely:
Shoe Avenue, J. P. Rizal St., Bayan-bayanan Avenue, Gil Fernando Avenue, and Sumulong
Highway. These major avenues serve as the main transportation lines connecting
Marikina to Quezon City and Pasig City and the towns of Rizal, especially San Mateo,
Rodriguez, Cainta, and Antipolo City. (See table 18 )

Table 18
List of Banks
2015

Name
Commercial Banks
1. Metropolitan Bank & Trust Co.
2. Philippine Savings Bank
3. RCBC Savings Bank Inc.
4. Philippine National Bank
5. Land Bank of the Philippines
6. Rizal Commercial Banking Corporation
7. Asia United Bank
8. Philippine Veterans Bank
9. Metropolitan Bank & Trust Co.
10. Bank of Commerce
11. China Banking Corporation
12. Bank of the Philippine Islands
13. United Coconut Planters Bank
14. Metropolitan Bank & Trust Co.
15. Philippine National Bank (Marikina Branch)
16. Philippine National Bank
17. Union Bank of the Philippines (Marikina G. Fernando Ave., San Roque
Branch)
18. BPI Family Savings Bank - Marikina Sta. Elena J. P. Rizal St. cor. P. Dancel St., Sta. Elena
Branch
19. Banco de Oro Unibank Inc.
20. Bank of the Philippines Island
21. BPI Marikina Gil Fernando Ave. Branch
22. Philippine Bank of Communications
23. Metropolitan Bank & Trust Co.
24. Metropolitan Bank & Trust Co.
Location
A. Bonifacio Ave., Tañong
A. Bonifacio Ave., Riverbanks Mall, Barangka
A. Bonifacio Ave., Riverbanks Mall, Barangka
G. Fernando Ave., San Roque
G. Fernando Ave. cor. Pitpitan St., San Roque
G. Fernando Ave., San Roque
G. Fernando Ave., San Roque
G. Fernando Ave. Cor. Redwood St., San Roque
G. Fernando Ave., San Roque
Gil Fernando Ave., San Roque
J. P. Rizal St., Sta. Elena
W. Paz St. cor. E. dela Paz St., Sta. Elena
Sumulong Highway, Sto. Niño
J. P. Rizal St. cor. Calderon St., Kalumpang
W. Paz St. cor. Shoe Ave., Sta. Elena
J. P. Rizal St., Sta. Elena
Sumulong Highway cor. E. dela Paz St., Sto.
Niño
Sumulong Highway cor. Shoe Ave., Sto. Niño
G. Fernando Ave., San Roque
J. P. Rizal St., Kalumpang
Sumulong Highway, Sto. Niño
Bayan-bayanan Ave., Concepcion I
25. BPI Family Savings Bank Gen. Ordoñez St., Marikina Heights
26. Bank of Commerce Bayan-bayanan Ave., Concepcion I
27. Robinsons Bank Corporation Bayan-bayanan Ave., Concepcion I
28. Bank of the Philippine Islands - Marikina Bayan-bayanan Ave., Concepcion I
Branch
29. CTBC Bank (Philippines) Corp. J. P. Rizal St. cor. E. de la Paz St., San Roque
30. Metropolitan Bank & Trust Co. J. P. Rizal St., Sta. Elena
31. Land Bank of the Philippines - Marikina J. P. Rizal St. cor. Diamond St., Sto. Niño
32. Bank of Commerce J. P. Rizal St., Sta. Elena
33. Banco de Oro Unibank, Inc. J. P. Rizal St., Sta. Elena
34. Philippine National Bank Bayan-bayanan Ave., Concepcion I
35. United Coconut Planters Bank Bayan-bayanan Ave., Concepcion I
36. Security Bank Corporation Bayan-bayanan Ave., Concepcion I
37. Metropolitan Bank & Trust Co. (Parang) Gen. Molina St., Parang
38. BDO Unibank Inc. (Marikina - Kalumpang J. P. Rizal St. cor. M. A. Roxas St., Kalumpang
Branch)
39. Banco de Oro Unibank Inc. - SM City Marikina Marcos Highway, Kalumpang
40. China Banking Corporation - SM Marikina Marcos Highway, Kalumpang
Branch
41. Rizal Commercial Banking Corporation Bayan-bayanan Ave., Concepcion I
42. BDO Unibank Inc. Bayan-bayanan Ave., Concepcion I
43. Banco de Oro - G. Fernando Branch G. Fernando Ave., San Roque
44. BDO Unibank Inc. Bayan-bayanan Ave., Concepcion I
45. China Banking Corporation - Concepcion I J. P. Rizal St., Concepcion I
Branch
46. China Banking Lilac St. cor. Rainbow St., Concepcion II
47. Sterling Bank of Asia - Marikina Branch G. Fernando Ave., San Roque
48. BDO Unibank Inc. (Marikina - Lamuan J. P. Rizal St., Malanday
Branch)
49. Philippine National Bank B. G. Molina St., Parang
50. Maybank Philippines Incorporated Bayan-bayanan Ave., Concepcion I
51. BDO Unibank Inc. (Nangka Branch) J. P. Rizal St. cor. Puerto Rico Ave., Nangka
52. Development Bank of the Philippines G. Fernando Ave., San Roque
53. East West Banking Corporation Gil Fernando Ave. cor Estrador St., San Roque
54. BDO Unibank Inc. A. Bonifacio Ave., Tañong
55. BDO Unibank, Inc. (Marikina Katipunan Katipunan St. cor. Rainbow St., Concepcion II
Branch)
56. China Banking Corporation (Gil Fernando Gil Fernando Ave., Sta. Elena
Branch)
57. East West Banking Corporation Bayan-bayanan Ave., Concepcion I
58. East West Banking Corporation J. P. Rizal St., Sta. Elena
59. Security Bank Corporation Almond Nut St., San Roque
60. Asia United Bank Corporation Bayan-bayanan Ave., Concepcion I
61. Banco de Oro Unibank Inc. G. del Pilar St., Parang
62. East West Banking Corporation B. G. Molina St., Parang
63. Metropolitan Bank & Trust Co. J. P. Rizal St., Nangka
64. Metropolitan Bank & Trust Co. Lilac St., Concepcion II
65. Metropolitan Bank & Trust Co. Guatemala St., Tañong
66. Philtrust Bank P. Burgos St., Sto. Niño
67. Security Bank Corporation J.P Rizal St., Concepcion I
Rural Bank
68. Eastern Rizal (Jala Jala) Rural Bank Inc. J. P. Rizal St., Sta. Elena
69. MVSM Bank Inc. J. P. Rizal St., Concepcion I
70. Marikina Valley Savings Bank Inc. J. P. Rizal St., Sto. Niño
71. Country Builders Bank Inc. J. P. Rizal St., Sto. Niño
Savings Bank
72. RCBC Savings Bank - San Roque Branch J. P. Rizal St., San Roque
73. Planters Development Bank Gil Fernando Ave., San Roque
74. Life Savings Bank Inc. Marcos Highway, San Roque
75. Philippine Savings Bank Gunting St., cor. Marcos Highway, San Roque
76. Philippine Savings Bank Bayan-bayanan Ave., Concepcion I
77. Philippine Business Bank J. P. Rizal St., Sta. Elena
78. Malayan Bank Savings and Mortgage
J. P. Rizal St., Concepcion I
Bank
79. Philippine Savings Bank - ATM J. P. Rizal St., Malanday
80. Philippine Savings Bank Sumulong Highway cor. E. Jacinto St., Sto. Niño
81. Philippine Savings Bank Sumulong Highway cor. Gil Fernando St., Sto. Niño
82. Philippine Business Bank, Inc. - Bayan -bayanan Ave., Concepcion I
Concepcion Branch
83. Producers Savings Bank Corp. J. P. Rizal St., Kalumpang
Thrift Bank
84. Security Bank Savings Corporation J. P. Rizal St., Concepcion I
85. Bankone Savings and Trust Corporation Bayan-bayanan Ave., Concepcion I
86. Philippine Savings Bank B. G. Molina St., Parang
87. China Bank Savings Incorporated Bayan-bayanan Ave., Concepcion I
Marikina Branch
88. Luzon Development Bank J. P. Rizal St., Sta. Elena
 89. City Savings Bank Inc. Gil Fernando Ave., San Roque
Source: Business Permit and Licensing Office
Local Government Finance

Income and Expenditures

In 2015, Marikina had a total income of PHP1.951B due to an effective tax

collection system and support from the taxpayers, and a total expenditure of
PHP1,713,135,848.77. (See table 19)

Table 19
Income and Expenditures
2011–2015
Year Income Expenditure
2011 1.516B 1,512,295,020.49
2012 1.537B 1,525,000,000.00
2013 1.638B 1,626,822,558.17
2014 1.814B 1,573,478,814.82
2015 1.951B 1,713,135,848.77
Source: City Accounting Office

STATISTICAL SUMMARY
Land Area ........... 2,314.37 hectares
Number of Districts ........... 2
Number of Barangays ........... 16
Population ........... 531,128
Household Population ........... 112,722
Population Density ........... 22,949
Household Size ........... 4.71
Income ........... 1.951B.
Primary Industry ........... Shoe making
Number of Elementary Schools
 Public ........... 17
Private ........... 53
Elementary Enrollment Population
Public ........... 46,357
Private ........... 12,933
Number of Secondary Schools
Public ........... 15
Private ........... 29
Secondary Enrollment Population
Public ........... 28,319
Private ........... 7,080
Number of Tertiary Schools
Public ........... 2
Private ........... 5
Number of Policemen ........... 444
Number of Firemen ........... 107
Number of Hospitals
Public ........... 1
Private ........... 9
Number of Health Centers ........... 17
Number of Business Establishments ........... 16,677
Number of Banks ........... 89
Number of Registered Shoe . . . . . . . . . . . 161
Manufacturers
Number of Registered Bag Manufacturers ........... 41
Number of Registered Slipper . . . . . . . . . . . 23
Manufacturers
Number of Registered Shoe Retailers ........... 32

Number of Registered Footwear/Slipper- . . . . . . . . . . . 25

Retailers
 MARIKINA CITY
Organizational Chart

PAMANTASAN NG SANGGUNIANG
OFFICE OF PANLUNGSOD
LUNGSOD NG THE MAYOR
MARIKINA
OFFICE OF THE VICE
MAYOR

OFFICE OF THE
CITY ADMINISTRATOR OFFICE OF THE SECRETARY
TO THE SANGGUNIAN

EXECUTIVE STAFF

ACCOUNTING BUDGET LEGAL PLANNING

OFFICE OFFICE HR MGT. OFFICE MISCC OFFICE OFFICE GSO

TREASURER’S ENGINEERING HEALTH

OFFICE MDTO (CENTEX) OFFICE OFFICE MSO

PIO/ CSWDO
BPLO RADIO STATION CEMO CTMDO

ASSESSOR’S PARKS DEV’T PUBLIC

OFFICE CRO OPSS LIBRARY
OFFICE

TOURISM,
CITY MCDRRMO CULTURE
MSP LRPESO VETERINARY AND THE
OFFICE ARTS OFFICE

CIVIL REGISTRY TRADE AND

MARKET
INDUSTRY,
INVESTMENT
PROMOTION
OFFICE
BARANGAYS
MARIKINA
HOTEL
II.2 RELATIONSHIP OF THE MARIKINA CITY PROFILE TO ITS BEST PRACTICE
“MARIKINA BUSINESS PORTAL”

It is important to note that Marikina is one of the thriving and sprawling cities in
the National Capital Region, working very hard to sustain its being transparent,
accountable, and self-reliant as a local government unit, given the progress attained by
the city as described in the general information, majority of which are products of its
leaders’ critical vision and leadership. The city’s excellence in local governance was
also brought about by myriad assistance from foreign countries, national agencies, and
nongovernment organizations.
III. PROJECT DESCRIPTION

It has always been Marikina City’s mission to exercise good governance in the
delivery of its services. The dream of making the City of Marikina as a “ haven of doing
business with ease” dates back to the last term of Mayor Marides C. Fernando (2007–
2010), was made a reality through the Marikina Business Portal Project

IFC is an international financial institution that offers investment, advisory, and asset
management services to encourage private sector development in developing countries.
The IFC is a member of the World Bank Group and is headquartered in Washington, D.
C., United States. ICF laid the ground work for the city through the Business Permit and
Licensing Office (BPLO) headed by Atty. Nancy Villanueva A. Teylan. It reviewed the
existing system, structuress and procedures practiced in their business transaction
dealings. The much-needed improvement in the S/S/Ps in making the city more
business-friendly was later affirmed when the Office of the Ombudsman audited the
BPLO in 2013. Among the observations raised during the audit were the too many steps
clients had to take before they can be issued business permits or clearances, the
voluminous number of requirements, and the too long waiting time, etc. Upon
evaluation of the findings of the Ombudsman, several meetings were conducted among
the City Development Planning Office (CDPO), Business Permit and Licensing Office
(BPLO), City Engineering Office (CEO), and the Bureau of Fire Protection (BFP). The
outcome of the meetings was a consensus that indeed taxpayers in Marikina must be
able to file and get their permit with the least number of steps and requirements within
the prescribed period. The obvious answer was to interconnect. The idea of
interconnection, however, posed two significant questions: First, how will
interconnection be achieved? Second, how much it will cost? Management Information
System and Call Center Office (MISCC) provided the answers. Using the powerful web
facility of the Disaster Risk Reduction Management Office, MISCC created the Marikina
Business Portal (MBP), a web-based information system that enables interaction
between the offices included in the business process. It is an electronic workflow with
data base of registered businesses.

With MBP, doing business with ease in the City of Marikina is no longer a dream
but a continuous work in progress.

IV. IMPLEMENTATION PROCEDURES

IV.A Processes/Flowchart
 MARIKINA
BUSINESS
PORTAL

10.13.2016

Requirements for NEW Business

1 Zoning Clearance

2 Barangay Clearance ( for business)

3 Photo of Establishment (showing signboard & sidewalk)

4 Other National Agencies requirements

Situation Before :
Application of new and Renewal of Business
• Business applications go to BPLO for checking of
requirements.
• Zoning clearance from Planning Office
• Sanitary permit from City Health Office
• Engineering Inspection Certificate from Engineering
Department
• Fire Inspection Certificate from Bureau of Fire
• Seminar Certificate from City Environmental Management
Office
• If requirements are complete, permits will be released.
• BPLO will forward list of new businesses to the departments for
their inspection
 Marikina Business Portal
It is a web based Information
System proudly developed by
the Management Information
System and Call Center CHO ENG

(MISCC) that enables

interaction of different offices
linked to the business process.

It is an electronic workflow with

database of registered business
that lets the approving office to
FIRE CEMO
schedule site inspection and
update the business records
without having the taxpayer go
their individual offices. BPLO

For LGU Staff:

For LGU Staff:

Billing and Permit 2016

Business
Account No.

THIS
BECOMES
YOUR
PERMIT
ONCE PAID
 Billing and Permit 2016

Bu sin e ss
Ac co u nt N o.

TH IS
B E C OME S
Y O U R
PE R MI T
ON C E PA ID

From 7 Steps to 2 Steps Process Flow

Evaluation/Assessment
Billing & Permit

Payment
REPORTS

Marikina Business Portal

New Features

Maps and Business Pictures

Report by Nature and Barangay

Report by Nature and Barangay

V. PROJECT RESULT/IMPACT

INTERVIEW WITH MARIKINA BUSINESS PERMIT AND LICENSING OFFICE HEAD

ATTY. NANCY TEYLAN

It was Atty. Nancy Teylan, the BPLO chief, who really felt the need for the
different offices to interconnect, thus, MBP was born. From multiple steps, voluminous
number of requirements, and the acrimonious environment experienced by its clientele,
through the MBP, the ease of doing business in the city has finally been realized.
INTERVIEW WITH MARIKINA MANAGEMENT INFORMATION SYSTEM AND CALL
CENTER (MISCC) HEAD
MR. WALFREDO LUCAS
AND HIS TEAM
 The cost of establishing the MBP was a challenge to the city,but with the
brilliance of the MISCC team, headed by its chief, Mr. Walfredo Lucas, the
development of the needed software was realized. All budgetary requirements of
the MBP was charged to to the operational budget of the office.

INTERVIEW WITH OTHER OFFICES INVOLVED IN THE MBP PROJECT

Interview with the technical person of the CPDO, Engr. Liza Palomar, CPDO.
 Other offices involved in this MBP Project include the City Teasury,
Engineering, Health, Fire Department, and City Environmental Management.

ACCOLADES/ CITATIONS RECEIVED BY THE CITY WITH THE ESTABLISHMENT OF

THE MARIKINA BUSINESS PORTAL (MBP)
VI. ANALYSIS/LESSONS LEARNED

1. The said project came about because of the need for the improvement of
doing business with ease in the city. This need, in particular, was to satisfy
their taxpayers and eventually will redound to the progress of the city.

2. It was Atty. Nancy Teylan, chief of the BPLO, who was the prime initiator of
the MBP project. But the receptiveness of the other department heads and
the support of the LCE boosted the realization of the project. Being open to
changes was a key factor in this initiative.

3. The feedback/observations provided by the International Finance

Corporation, Ombusdman Report, and DILG’s never-ending monitoring of
LGU compliances served as the starting point of slowly improving
thestructures, systems, and procedures in BPLS.

4. Lack of resources was not an issue for the project to be implemented. The
creativity of the organic personnel of the city and the MISCC team, in
particular ,paved the way for the realization of the project.

5. Clear-cut delineation of functions among offices involved in this project is

very important. If one department is not doing its job as mandated, the
quality of service delivered to its clientele will be greatly affected.

6. The idea of a Business One-Stop Shop (BOSS) was further improved by MBN.
Instead of housing all the offices involved in the issuance of business
permits together in one area during peak season, with the MBN, a client is
only required to go to BPLO with the complete set of requirements,
undertake only two steps, and wait for a short period of time to claim
his/her business permit.
7. Recognition of the best practices of an LGU by prestigious organizations is
very important so as to inspire that LGU to continuously excel in providing
quality services to its clientele.

8. To further improve the present MBN, a specific schedule of the

inspections/visits to business establishments of the concerned office/s is a
must.
9. The present MBN should also provide a built-in system for
comments/feedback from their clientelefor immediate determination of
the satisfaction/dissatisfaction of the users of the system.

10. Continuous improvement of the MBN must be a priority of the present

administration.