Executive Summary

This report provides an examination of the outbound travel industry in Italy, sector by

sector. Each issue includes five objective and detailed studies on sectors and issues

of interest and importance, across the international tourism industry. The Transport

system from air transport and car hire, to the cruise industry, rail and coach travel.

The Outbound Markets and detailed profiles of the countries leading tourism origin

countries. Market Segments - Key sectors of the travel and tourism industry, i.e.

youth travel.

Accommodation, Leisure and Theme Parks - The performance of the hotel industry,

resorts, timeshare, as well as developments in the attractions market.

Travel Distribution and Technology - The travel trade worldwide, including the impact

of new technology on travel distribution and marketing.

Financial Services - Ranging from tourism investment to paying for travel.

Occasional Studies - Other significant issues, such as the role of tourism

organisations and the impact of travel on the environment.

Contents
Introduction

Tourism is travel for recreational, leisure or business purposes. According to

a definition given by (Wikipedia) it says that ‘The World Tourism Organization defines
‘Tourists’ as people who "travel to and stay in places outside their usual
environment for more than twenty-four (24) hours and not more than one
consecutive year for leisure, business and other purposes not related to the exercise
of an activity remunerated from within the place visited’. (Tourism - Wikipedia)

Tourism has become a popular global leisure activity. In 2008, there were over
922 million international tourist arrivals, with a growth of 1.9% as compared to 2007.
International tourism receipts grew to US$944 billion (euro 642 billion) in 2008,
corresponding to an increase in real terms of 1.8%

As a result of the late-2000s recession, international travel demand suffered a

strong slowdown beginning in June 2008, with growth in international tourism arrivals
worldwide falling to 2% during the boreal summer months and that created demand
for European countries to outbound travel on domestic level only.

In this report I have analyzed outbound tourism for a European country –

Italy. According to the World Tourism Organization, Italy is ranked at 5 th placeholder
in 2010 on global scale for creating inbound tourism with 43.3 million international
travelers and 23.1 million European travelers where as talking about outbound
tourism. Italy created 15.6 million travelers to other European countries with France
as the most visited country by Italian Travelers, following by Spain, Germany, and
Netherlands.

So what makes these countries a favorite destination? By Italian outbound

travelers, I tried to present detailed in-depth review of every sector I can cover in this
report. Hope this report satisfies all the standards.
Transportation system

In the year 2010, the number of Italian outbound travelers used all three forms
of transportation services used in the country. Italy is a European country so it comes
under EU-Transportation Corporation. The EU Trans Corp. has one train service that
connects every European country. The EURO-STAR rail is the one of the best train
available in whole Europe. Many outbound Italian travelers use this service to visit
England, Germany, Spain and France as