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A

PROJECT REPORT
ON

“ANALYSIS OF CONSUMER BEHAVIOR TOWARDS SHARE


TRADING AND SALES PROMOTION OF INDIABULLS
SECURITIES LTD”

SUBMITTED FOR

THE PARTIAL FULFILLMENT OF


MASTER OF BUSINESS ADMINISTRATION

SUBMITTED TO

GUIDED BY: SUBMITTED


BY:

Mr. N.K. SINGH AMIT SAXENA


Assit. Professor MBA (Finance)

MILLENNIUM INSTITUTE OF TECH. & SCIENCE


BARKATULLAH UNIVERSITY, BHOPAL
YEAR 2010
A

PROJECT REPORT
ON

“ANALYSIS OF CONSUMER BEHAVIOR TOWARDS SHARE


TRADING AND SALES PROMOTION OF INDIABULLS
SECURITIES LTD”

SUBMITTED FOR

THE PARTIAL FULFILLMENT OF


MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY

AMIT SAXENA
M.B.A. (IV Semester)

Under the Guidance Of:

Mr. N.K.SINGH
Assit. Professor

FROM

MILLENNIUM INSTITUTE OF TECH. & SCIENCE


BARKATULLAH UNIVERSITY, BHOPAL

YEAR 2010
ACKNOWLEDGEMENT

It gives me immense pleasure to present this project report “ANALYSIS OF


CONSUMER BEHAVIOR TOWARDS SHARE TRADING AND SALES
PROMOTION OF INDIABULLS SECURITIES LTD” in partial fulfillment of
post-graduate course M.B.A.

I take this opportunity to place on record my grateful thanks and gratitude to all
those who gave me valuable advice and inputs for my study. My study could not
have been completed if I had not been able to get the reference materials from the
company.

I would be failing in my duty if I do not express my deep sense of gratitude to Mr.


N.K. SINGH without his guidance it wouldn’t have been possible for me to
complete this project work.

Lastly I would like to thank my parents, friends and well wishers who
encouraged me to do this research work and all those who contributed directly or
indirectly in completing this project to whom I am obligated to.

AMIT SAXENA
MBA (IV Semester)
DECLARATION

I, AMIT SAXENA Student of M.B.A. IV Sem(Finance) from Millennium


Institute of Tech.& Science, Bhopal, declare that the project work entitled
“ANALYSIS OF CONSUMER BEHAVIOR TOWARDS SHARE TRADING
AND SALES PROMOTION OF INDIABULLS SECURITIES LTD” was carried
by me in the partial fulfillment of MBA program under the University of Bhopal.

This project was undertaken as a part of academic curriculum according to the


University rules and norms and it has not commercial interest and motive. It is my
original work. It is not submitted to any other organization for any other purpose.

DATE :

PLACE: BHOPAL

AMIT SAXENA
MBA (IV Semester)
PREFACE

The research provides an opportunity to a student to demonstrate application of


his/her knowledge. Skill and competencies required during the technical session.
Research also helps the student to devote his /her skill to analyze the problem to
suggest alternative solution, to evaluate them and to provide feasible
recommendations on the provided data.

Although I have tried my level best to prepare this report an error free report every
effort has been made to offer the most authenticate position with accuracy.

AMIT SAXENA
MBA (IV Semester)
CERTIFICATE

This is to certify that the AMIT SAXENA has completed project on” ANALYSIS
OF CONSUMER BEHAVIOR TOWARDS SHARE TRADING AND SALES
PROMOTION OF INDIABULLS SECURITIES LTD” which is based on data
collected by researcher.

This report is completed under my supervision. It is only for academic purpose and
is a bonafide work done by research.

Mr N.K. SINGH
Assit. Professor
INDEX

S.NO. TITLE PAGE NO.

CONTENTS:-

1. INTRODUCTION 1

2. PROFILE OF ORGANISATION 11

3. OBJECTIVES OF STUDY 50

4. RESEARCH METHODOLOGY 52

5. DATA COLLECTION 54

6. DATA ANALYSIS & INTERPRETATION 59

7. OBSERVATION & FINDINGS 68

8. CONCLUSION & SUGGESTIONS 70

9. BIBLIOGRAPHY 72

10. ANNEXURE 74

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