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CAMEL
Camel converters are carrier grade signaling servers that support conversion of
wide array of signaling protocols available in the telecommunications industry today.
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STRATEGIC MANAGEMENT PLAN FOR SYSNET INTEGRATORS INC.
VoIP
Voice
VoiceMail
SysNet Voicemail is a value added service designed for both fixed and mobile
phone subscribers. It is very multi functional - it can capture messages of callers,
take calls automatically as the phone rings, alert users if they have pending
messages to read, prompt users if mailbox is full, and a lot more.
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Simphoni
A GSM - based Payphone that enables users to access its service through the use
of SIMPHONI SIM CARDS. This introduces the new way for mobile users to create,
edit, receive and send SMS through payphones.
Messaging
USSD
The USSD Gateway Server provides an alternative for subscribers to request
and obtain information to and from the Network. With USSD, response time is faster
than the traditional SMS message delivery.
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STRATEGIC MANAGEMENT PLAN FOR SYSNET INTEGRATORS INC.
Fixedline SMS
Fixedline SMS allows landline subscribers to send and receive SMS through
the use of a Fixedline SMS terminal. The FSMS system offers many features and
provides the same ease (like using a real mobile phone) when implemented in a
landline terminal.
Services
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2. Organizational Structure
2.1. Functional Areas
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3. Financial Data
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The following are the list of the elements that we found out on the company’s
Mission Statement.
Our Mission
"We provide the best package technologies of the highest quality at the most
competitive prices and quickest time 5. From system analysis, design and installation
to after sales services1, we are the trusted partner of our satisfied and loyal
customers3."
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Revised Vision
“To be acknowledged as the premier IT service and solutions partner offering
globally competitive technology solutions of fixedline, mobile and next generation
networks for our customers.”
Revised Mission
“To be the leading IT solutions provider in the Philippines specializing in
development and support of information management by delivering best package of
technologies of the highest quality through efficient program and system installations
at most competitive prices and quickest time and superior after sales support, we are
the trusted partner of sustainable and satisfied customers.”
5. Input Tools
5.1. Environmental Scanning
5.1.1. External Environment
5.1.1.1. Opportunities
1. Existence of ASEAN Integration
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5.1.1.2. Threats
1. The alleged entrance of new tele-communications company—Telstra.
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If the suppliers increase the prices of the things crucially needed by the
company, then their expenses will increase. Even though, they cannot
increase their service fee for the reason that if they increase their prices, then
their regular customers might find other suppliers.
Any hackers breech inside a network and steal passwords, which will
be used or sold, perform industrial espionage, or commit simple misuse. They
create viruses and worms that have code fragments and attach the, to other
“programs” or “machines” and attempt to shut down networks by flooding
them with massive amounts bogus traffic. On the other hand, people who do
not belong to companies can also find themselves in danger. Hackers can find
clients or customer information, from a company’s business.
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STRATEGIC MANAGEMENT PLAN FOR SYSNET INTEGRATORS INC.
2. Strong and trusted partner of Digital Middle East, APEX Frontier Ltd.,
Sysnet international
The firm is a trusted partner not only to its satisfied and loyal
customers but also to its international partners.
Since it was registered in SEC on October 20, 1995, for about 20 years
of its existence it is obviously stable and has continuing operations.
4. Big influence on the market (about 7 out of 10 projects are being approved)
Since they have big and well-known clients in the country like SMART,
Globe, PLDT, Nokia, Alcatel, GMA 7, Studio 23 etc, they have established big
influence on other prospective clients.
5.1.2.2 Weaknesses
1. It has no other branch in the Philippines
This signifies that Sysnet Integrators Inc. will incur more expenses in
giving service to customers not within Metro Manila.
2. Limited to 72 Personnels
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Weighted
Key External Factors Weight Rating Score
OPPORTUNITIES
1 Existence of ASEAN Integration 0.05 2.00 0.10
Increasing demand for system/program installations for commercial
2 establishments 0.10 4.00 0.40
3 Annual release of upgraded operating systems 0.10 3.00 0.30
4 Increasing demand for WIFI installations 0.15 4.00 0.60
Increasing number of variety of suppliers that offers high-end technologies
5 that can be used by SYSNET 0.10 3.00 0.30
THREATS
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STRATEGIC MANAGEMENT PLAN FOR SYSNET INTEGRATORS INC.
This table 2 shows the External Factor Evaluation Matrix, these are the
opportunities and threats of the company.
The second column illustrates the distribution of its weight according to its
importance with a total of 100%. And it shows that the largest percentage goes to the
opportunity no.4 (Increasing demand for WIFI installations) and threat no.1 (The
alleged entrance of new tele-communications company—Telstra, that both have
15%.
On the other hand, third column shows the ratings of the given external
factors, given 1 as poor while 4 as the superior. If you could see on the table above
most of the factors have given a rating of 4, this means that each of it has an impact
on the company.
The last column is the product of weight and the ratings of the factors. The
result, 3.5 is the total weighted score of the EFE matrix.
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STRATEGIC MANAGEMENT PLAN FOR SYSNET INTEGRATORS INC.
The table 3 above shows the Internal Factor Evaluation which is the strength
and weaknesses of the company.
The second column shows the distribution of its weight according to its
importance with a total of 100%. It illustrates that majority of the weight which is 15%
has both 2 factors on the strength and the weaknesses, these are the following for
the strength: Provides the best package of technologies and Strong and trusted
partner of Digital Middle East, APEX Frontier Ltd., Sysnet international. For the
weaknesses: Limited to 72 Personnels and Decrease in net income by 355.35%
from 2010-2014.
On the, third column it shows the ratings of the given external factors. For the
given Weaknesses it would be rated as 1 major weakness, 2 minor weaknesses
while for the given strengths, 3 as minor strengths, 4 as major strength. On the table
above the ratings are given and fairly the way it has to be based on the effect of it to
the company.
The last column is the product of weight and the ratings of the factors. The
result, 2.5 is the total weighted score of the IFE matrix.
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5.4 CPM
Table 3
CPM-Competitor Profile Matrix
SYSNET Global Link
NEC Philippines Technologist
Integrators Exhibition
Inc. Specialist Inc
Incorporated Specialist Inc
CRITICAL SUCCESS FACTORS Weight
Weighted Weighted Weighted Weighted
Rating Rating Rating Rating
Score Score Score Score
Technological Equipment
1 Used 0.3000 2.00 0.60 4.00 1.20 1.00 0.30 3.00 0.90
2 Financial Position 0.1000 1.00 0.10 3.00 0.30 2.00 0.20 4.00 0.40
3 Customer Loyalty 0.1000 4.00 0.40 3.00 0.30 1.00 0.10 2.00 0.20
Personnel Skills and
4 Abilities 0.2000 3.00 0.60 1.00 0.20 4.00 0.80 2.00 0.40
5 Product Demand 0.2000 2.00 0.40 4.00 0.80 1.00 0.20 3.00 0.60
6 Patents Earned 0.1000 1.00 0.10 2.00 0.20 4.00 0.40 3.00 0.30
Table 4 shows the Competitor Profile Matrix (CPM), in this we select Sysnet
Integrators Inc. major competitors, the following are Global Link Exhibitions
Specialist (GES), NEC Philippines Inc. (NEC), Technologies Specialist Inc (TSI).
The researchers rate the different companies as to the given factors and
weight it according to its affectivity in the market. Then rate it as, 1 major weakness,
2 minor weaknesses while 3 as minor strengths, 4 as major strength.
The following are the critical success factors, for technological equipment
used the SYSNET, got the second to the lowest rating among the 4 company for the
entity. Next for the financial position, SYSNET, is the lowest for the reason that the
entity’s net income in declining over the year. In terms, of the Customer Loyalty,
SYSNET has the highest rating for the entity always have regular clients. On the
other hand, for the personnel skills and abilities SYSNET has just an average rating
compared to the other for their personnel is somehow trained well and efficiently. For
the product demand as seen on the table above that SYNET rating is somehow
behind to their competitors.
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Last on the factors is the patents earned on this, it clearly shows that SYSNET has
not enough patents that have gained throughout their existence that is why it got the
lowest score.
As an overall score of the rating the ratings of the company are the
following: the highest score is the GES with 3, followed by the TSI with 2.80 then the
NEC with 2, lastly is the SYSNET which have only 2.20.
This could mean that the SYSNET Integrators Inc, must need to improve their
image to the market so they can pass through its competitors, by giving their best
through their products and services to customers.
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6. Matching Tools
6.1 TOWS Matrix
Table 4
TOWS Matrix
STRENGTHS WEAKNESSES
1) Provides the best package of 1) It has no other branch in the
technologies Philippines
2) Strong and trusted partner of 2) Limited to 72 Personnel
Digital Middle East, APEX 3) Increase in cost of sales
Frontier Ltd., SYSNET levels by 55.32%
international 4) Increase in administrative
3) Established for about 20 years of expenses by 18.23%
its existence 5) Decrease in net income by
4) Big influence on the market 355.35% from 2010-2014.
(about 7 out of 10 projects are
being approved)
5) With 80% regular clients
OPPORTUNITIES STRENGTHS- WEAKNESSES-
1) Existence of ASEAN OPPORTUNITIES OPPORTUNITIES
Integration
2) Increasing demand for Attract new clients by offering While the there is modernization
system/program freebies like computer peripherals in our country, they can develop
installations for upon system installations. their services by hiring more
commercial (S3,S4,S5,O2,O4,O5) trained and younger employees
establishments SYSNET should assess which that can troubleshoot and install
3) Annual release of employees should be laid-off and in under pressure situations.
which should be retained in order to (W2, O2, O3, O4)
upgraded operating form a workforce trained to perform a Sending remote or virtual
systems variety of operations especially with workers to work-at-home for the
4) Increasing demand for troubleshooting. (S1,O2, O3, O4) firm to save on the cost of office
WIFI installations Advertise products and services space. (W2,W3,W4,O3)
5) Increasing number of offered through postings on Google Decrease cost of sales level by
variety of suppliers that listings, Facebook, Twitter and acquiring low cost quality
offers high-end LinkedIn. (S2,S5,O2,O4) products that are offered by new
technologies that can Tap into new market by affiliating with suppliers. (W3,W4, W5, O5)
be used by SYSNET the Government on installations of
Free Public Wifi. (S1,S2,S4,O1,O4)
THREATS STRENGTHS- THREATS WEAKNESSES- THREATS
1) The alleged entrance of
new tele- Modification of cybersecurity plan Maximize services through
communications and extend immediate assistance for addition of on-call workers.
company—Telstra. the suppression of real-time (W1,W5,T1,T2)
2) An average of 5% commission of cybercrime offenses Add payment options through
through a computer emergency giving discounts to clients if paid
increase on integrator response team (CERT). (S1,T5) in full before the day of system
companies that offer Negotiate with Telstra to be one of installations. (W5,T2, T3)
fast customer service. their partners in terms of installation Hire outsourced employees by
3) Bargaining power of of WIFIs and programs. working online to enable
customers on availing (S2,S3,S4,S5,T1) companies to tap in to and
discounts and promos leverage a global knowledge
offered by SYSNET base, having access to world
4) High prices set by class capabilities.
suppliers (W2,W3,W4,T2)
5) Unanticipated system
or program hackings
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STRATEGIC MANAGEMENT PLAN FOR SYSNET INTEGRATORS INC.
The TOWS Matrix shows that there are various strategies that can be
implemented by SYSNET. Under Maxi-Maxi or Strengths-Opportunities there are three
strategies. Market Penetration by means of attracting new clients by offering freebies
like computer peripherals upon system installations. Retrenchment by means of
SYSNET should assess which employees should be laid-off and which should be
retained in order to form a workforce trained to perform a variety of operations
especially with troubleshooting. And Market Development by means of advertising
products and services offered through postings on Google listings, Facebook, Twitter
and LinkedIn and tapping into new market by affiliating with the Government on
installations of Free Public Wifis on different areas.
Under Maxi-Mini or Strengths-Threats there are two strategies. First Product
Development by means of modification of cybersecurity plan and extend immediate
assistance for the suppression of real-time commission of cybercrime offenses through
a computer emergency response team (CERT). And Horizontal Integration by means of
negotiating with Telstra to be one of their partners in terms of installation of WIFIs and
programs.
Under Mini-Maxi or Weakness-Opportunities there are three applicable
strategies. Market Development by means of while the there is modernization in our
country, they can develop their services by hiring more trained and younger employees
that can troubleshoot and install in under pressure situations. Second is Retrenchment
by means of sending remote or virtual workers to work-at-home for the firm to save on
the cost of office space. Lastly, Backward Integration by means of decreasing cost of
sales level by acquiring low cost quality products that are offered by new suppliers.
Last Part would be Mini-Mini or Weakness-Threats that contains three
strategies. First, Market Development by means of maximizing services through
addition of on-call workers. Forward Integration by adding payment options through
giving discounts to clients if paid in full before the day of system installations. Lastly,
Market Development by means of hiring outsourced employees by working online to
enable companies to tap in to and leverage a global knowledge base, having access to
world class capabilities.
Most strategies fall under Market Development for the entity SYSNET
Integrators Inc.
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Conservative Aggressive
. . . . . . . . . . . . .
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.
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. . . . . . . . . . . .
. . . . . . . X . . . . .
Competitive . . . . . . . . . . . . .
Advantage Industry Strength
. . . . . . . . . . . . .
. . . . . . . . . . . . .
. . . . . . . . . . . . .
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. . . . . . . . . . . . .
Defensive Competitive
Environmental Stability
Graph 1
SPACE Matrix
INTERNAL STRATEGIC POSITION EXTERNAL STRATEGIC POSITION
FINANCIAL STRENGTH Rating Value ENVIRONMENTAL STABILITY Rating Value
1 Return on Asset 1 1 Inflation -3
2 Solvency 2 2 Technology -1
3 Liquidity 5 3 Demand Elasticity -2
4 Cash Flow 3 4 Taxation -3
Average 2.75 Average -2.25
COMPETITIVE
ADVANTAGE Rating Value INDUSTRY STRENGTH Rating Value
1 Product Quality -2 1 Barriers to Entry 5
2 Market Share -4 2 growth potential 4
3 Brand Image -4 3 Access to Financing 2
4 Service Quality -3 4 Patents Earned 3
Average -3.25 Average 3.5
Legend:
Rating: Rounded
1= Worst Values Raw Off
6= Best
X Axis 0.25 0
Y axis 0.5 1
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STRATEGIC MANAGEMENT PLAN FOR SYSNET INTEGRATORS INC.
The graph above shows the Y-axis, consisting of Financial Strength which is
composed of factors such as: Return on Asset having a ratio of -0.17 which rated it
as 1 being the worst, Solvency having Debt Ratio of 0.93 which is unfavorable,
Liquidity with its Current Ratio of 2 which is favorable and Cash Flow with a
decrease of 39% from its Cash and cash equivalents of beginning of the year to
Cash and cash equivalents of end of the year. Environmental Stability with factors
such as: Inflation currently around 1.5, Technology rated as -1 being best since they
are modernized, Demand Elasticity since as there is demand for possible clients,
there is also increase in demand for system installations and Taxation which will also
affect it since SYSNET has incurred loss for year 2014.
And for the X-axis consisted of Competitive Advantage composed of factors
such as: Product Quality since it uses modern equipments, Market Share which is its
revenue rated as -4 since it only has 2% share compare to its competitors, Brand
Image rated as -4 which needs to improve it further and Service Quality with an
average score of -3 since they provide best package of technologies and for
Industry Strength with factors such as: Barriers to Entry rated as 5 since they can tap
into new market since there is increasing demand for system installations, Growth
Potential since our country is in third world country, Access to Financing rated as 2
since its solvency is unfavorable and Patents Earned rated as 3 since some of its
products are patented.
Each factor is rated from 1 as the worst and to 6 as the best and the other
way around -1 as the best and -6 as the worst and each quadrant is labeled as such:
Q1=Aggressive, Q2=Conservative, Q3=Defensive and Q4=Competitive.
With (0) zero for the score on the X-axis and (1) one for Y-axis, Sysnet falls
under the Q1=Aggressive composed of strategies such as: Market Development,
Market Penetration, Product Development, Forward Integration, Backward
Integration, Horizontal Integration and Diversification (Related and Unrelated).
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Medium
Table 5
Relative Market Share (Revenue Based)
Growth
2013 % 2014 %
Rate
SYSNET Integrators Inc. 29,001,515 2% 20,735,472 2% (0.29)
Global-Link Specialist Inc. 52,662,204 4% 56,167,514 5% 0.07
NEC Philippines Inc. 930,583,316 76% 784,101,234 67% (0.16)
Technologist Specialist Inc. 216,858,504 18% 313,519,012 27% 0.45
TOTAL: 1,229,105,539 1,174,523,232 -4%
The Matrix shows SYSNETs relative market share and growth rate
compare to its three competitors NEC, GESI and TSI. On Relative Market Share,
it is based on the revenue generated by the entities for years 2013 and 2014.
Among the four entities NEC Philippines Inc. has the highest generated revenue
for the years 2013 and 2014 76% and 67% consecutively.
MAN 120 – 2 BUSINESS POLICY
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From the computation, the three entities SYSNET, GESI and TSI falls
under low relative market share and low growth rate in other words under DOG
category having strategies of Retrenchment, Divestiture and Liquidation.
While the remaining entity NEC Philippines Inc. has high relative market
share and low growth rate falling under CASH COW category.
6.4 IE Matrix
Graph 3
IE Matrix
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The graph shows the combined IFE and EFE’s Total Weighted Scores using
(4) four as the highest and (1) one as the lowest and indicators showing what
strategies can be used, either Grow and Build (Blue), Hold and Maintain (Gray) and
Harvest and Divest (Red). With an EFE of 3.5 and an IFE 2.5, Sysnet Inc. falls under
the Grow and Build Strategy consisting of Intensive and Integration Strategy.
QUADRANT 2 QUADRANT 1
QUADRANT 3 QUADRANT 4
The graph shows the combined BCG and CPM results, BCG at the Y-axis indicating
the speed of the Market Growth and CPM at the X-axis indicating the strength of the
company’s Competitive Position and is separated by 4 Quadrants composing of different
strategies. Combined scores from the BCG and CPM falls under Quadrant 3 composed of
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Chosen Strategies:
Market Development
Horizontal Integration
Backward Integration
This table shows that horizontal integration is the most acceptable strategy for
the company since it is suggested to be applied in 4 out of 5 matrixes. The next
leading strategies are market penetration, market development, product
development, forward integration, backward integration and retrenchment, having
the total score of 3 out of 5 matrixes. In the last place are divestiture, liquidation,
unrelated divestiture and related divestiture since these strategies are only
suggested to 2 out of 5 matrixes.
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7. Decision Tool
7.1 QSP Matrix
Table 7
QSP Matrix
The table shows that almost all opportunities stated are most accepted for
market development. On the other hand, some of the threats under the same
strategy are accepted. When it comes to the strengths, all key factors are most
accepted and for the weaknesses, factors are on the average of probably
acceptable.
In horizontal integration, most of the stated opportunities are probably
acceptable while the given threats for the stated strategy range from possibly
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accepted to least accepted. The key factors under strengths are all most accepted
unlike the key factors under weaknesses which fall under possibly acceptable to
totally least acceptable.
The total weighted attractiveness score for market development is 6.70 which
is very acceptable. Horizontal integration’s total weighted attractiveness is 4.60
which mean that the key factors are acceptable, under the stated strategy. The total
weighted attractiveness some for backward integration is 5.50 which conclude that
the key factors are probably acceptable for the said strategy.
Proposed Strategies:
MARKET DEVELOPMENT
The entity must consider tapping into new market by affiliating with the
Government on installations of Free Public Wifi, thus it could also add to their
Net Income since aside from its private regular clients, developing its market
through installations of system to public entities will improve its project
portfolio.
BACKWARD INTEGRATION
The entity may take over its suppliers for them to decrease their cost of
sales by entering into joint venture which offers the supplier the assurance
that the entity will be their regular customer.
HORIZONTAL INTEGRATION
The entity may consider entering into partnerships or merging with its
competitors to increase market share for example negotiating with TELSTRA.
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8. Action Plan
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Financial Assumptions
1. Increase by 60% of Revenue
2. Increase by 40% Cost of Sales
3. Decrease of 29% of Administrative expenses
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TABLE 8
CASH BUDGET
For the year 2016
Materials Php 9,000,000
Salaries & Wages 3,000,000
Transportation 400,000
SSS/Philhealth Contributions 300,000
Maintenance 1,000,000
Training & Seminars 200,000
Insurance Expense 50,000
Office Supplies 13,000
Miscellaneous 37,000
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Number of new
1.Increase customer loyalty employee 4
contacts
2. Learn and apply Number of 2 per Collaborate with customers
to identify and understand
communication techniques feedbacks person 3 months
customer needs and
Percentage of
3.Sales revenue per customer 60% expectations.
Increase in sales
Number of 5 times
4.High Quality Service
service demand per client
Employees:
Percent of
1. Search out training
persons who 100%
opportunities
attended training Promote a culture and
working environment that
embraces growth and
development to meet the
2. Receive process Percent of 6 months individual needs of our
improvement and project persons who 100% employees resulting in
management training attended training employee engagement and
overall employee
3. Employee Satisfaction and Percentage of satisfaction.
Retention regular 40%
employees
4. Provide strategic Percentage of
management to all approved 80%
projects
Operations/ Processes:
Percentage of
2. Initiative delivered on budget delivered on 90% Utilize innovation to advance
budget and improve internal
1 year
Percentage of processes to keep business
3.Proper work culture and
employees work 85% moving forward.
higher employee confidence
etiquette
Percentage of
4.Improve operational
work efficiency
efficiency and minimize 90%
and
problems
effectiveness
Financial:
Percentage of
change Allocate budget to support
1.Use cost benefit analysis to at least
initiatives that business goals, objectives
make smart decisions 50%
have a cost and to ensure financial
benefit 1 year
benefits are maximized
2.Asset Utilization ROA 20% through smart, transparent
3.Profitable growth ROI 40% financial.
4.Improve cash flow Cash Flow 80%
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