Escolar Documentos
Profissional Documentos
Cultura Documentos
Analysing the
Marketing Environment
Consumers Political/
Social
Legal
Immediate Environment
Competition Corporate
Partners
Macroenvironment
Economic Technology
Company
Consumers
Immediate Environment
Competition Corporate
Partners
Existing knowledge,
facilities, patents, etc.
applied to
New markets,
new products etc.
Consumers Political/
Social
Legal
Economic Technology
Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd U.S. Census Website
Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e 4-10
Generational Cohorts
Asian ethnicity
comprises the largest
immigrant group
Major companies,
such as Medibank,
McDonald’s and Nokia
have developed ads to
appeal to this group
Copyright © 2015 McGraw-Hill Education (Australia) Pty Ltd
Grewal, Levy, Mathews, Harrigan & Bucic Marketing 1e 4-16
Social Trends
Health and
Greener
Thrift Wellness
Consumers
Concerns