Scribd Logo
Fazer o upload

Bem-vindo(a) ao Scribd!

  • CRM Rosewood Hotels and Resorts Case

    Enviado por

    Bhargav Stopkony Pandya
    190 visualizações4 páginas
    Without Rosewood branding: - The average net profit per guest is $296 over their lifetime. - The net present value of profits from guests over their lifetime is $45,688. With Rosewood branding: - The average net profit per guest increases to $335 over their lifetime. - The retention rate also increases from 16.7% to 21.7%. - The net present value of profits increases to $67,274, a difference of over $21,500 more than without the branding.

    Descrição original:

    This is the exhibit analysis of Rosewood Hotels and resorts case!

    Direitos autorais

    © © All Rights Reserved

    Formatos disponíveis

    XLSX, PDF, TXT ou leia online no Scribd

    Você considera este documento útil?

    Este conteúdo é inapropriado?

    Denunciar este documento
    Without Rosewood branding: - The average net profit per guest is $296 over their lifetime. - The net present value of profits from guests over their lifetime is $45,688. With Rosewood branding: - The average net profit per guest increases to $335 over their lifetime. - The retention rate also increases from 16.7% to 21.7%. - The net present value of profits increases to $67,274, a difference of over $21,500 more than without the branding.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato XLSX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    190 visualizações4 páginas

    CRM Rosewood Hotels and Resorts Case

    Enviado por

    Bhargav Stopkony Pandya
    Without Rosewood branding: - The average net profit per guest is $296 over their lifetime. - The net present value of profits from guests over their lifetime is $45,688. With Rosewood branding: - The average net profit per guest increases to $335 over their lifetime. - The retention rate also increases from 16.7% to 21.7%. - The net present value of profits increases to $67,274, a difference of over $21,500 more than without the branding.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato XLSX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 4

    Without Rosewood Brandin

    Total no. of unique guests 115,000


    Avg. Daily spend 750
    No. of days avg. guests stays 2
    Avg. gross margin/room 32%
    Avg. no. of visits/year/guest 1.2
    Avg. Mkt. exp./guest 130
    Avg. new guest acq. exp. 150
    Total no. of repeat guests 19169
    Of which: Total no. of multiproperty stay guests 5750
    Avg. Guest Retention Rate 16.67%
    Avg. Gross Profit/Guest 576

    Without Rosewood
    Years 0
    Gross Profit/Guest 576
    Acq. Exp./ new guest 150
    Mkt. exp. / guest 130
    Net profit/guest 296

    With Rosewood Br
    Years 0
    Gross Profit/Guest 624
    Acq. Exp./ new guest 150
    Mkt. exp. / guest 138.6956522
    Net profit/guest 335.3043478

    Customer Lifetim

    Without Rosewood
    Retention Factor 0.16670
    Discount Factor 1.08
    Present Value 45.6881481481
    Net Present Value

    With Rosewood Br
    Retention Factor 21.67%
    Discount Factor 1.08
    Present Value 67.2741468759
    Net Present Value
    Difference betn. NPVs 82.59601489
    With Rosewood Corporate Branding
    115,000
    750
    2
    32%
    1.3
    14950008.6956522
    150
    24919
    11500
    21.67%
    624

    Without Rosewood Branding


    1 2 3 4
    610.56 647.1936 686.025216 727.18672896
    0 0 0 0
    133.9 137.917 142.05451 146.3161453
    476.66 509.2766 543.970706 580.87058366

    With Rosewood Branding


    1 2 3 4
    661.44 701.1264 743.193984 787.78562304
    0 0 0 0
    142.856521766 147.142217419 151.556483942 156.10317846
    518.583478234 553.984182581 591.637500058 631.68244458

    Customer Lifetime Value

    Without Rosewood Branding


    1.00000 0.16670 0.02779 0.00463
    1.08 1.1664 1.259712 1.36048896
    441.3518518519 72.7849873285 11.99983974 1.9778400239
    378.49411560

    With Rosewood Branding


    1 0.2166869565 0.0469532371 0.0101741541
    1.08 1.1664 1.259712 1.36048896
    480.1698872537 102.915934905 22.0521006669 4.7239152178
    461.0901304
    5 6
    770.817932698 817.067008659
    0 0
    150.705629659 155.226798549
    620.112303039 661.840210111

    5 6
    835.052760422 885.155926048
    0 0
    160.786273814 165.609862028
    674.266486609 719.54606402

    0.00077 0.00013
    1.4693280768 1.5868743229
    0.325907211 0.053689408

    0.0022046065 0.0004777095
    1.4693280768 1.5868743229
    1.0116816571 0.2166107059

    Você também pode gostar