Escolar Documentos
Profissional Documentos
Cultura Documentos
Creative Development
Advertisement Research
Impact Assessment
Creative Recognition:
the total population of Nepal, 21% fall under the EUMC Segmen
16% of the EUMC had turned out to vote in the last elections, we
itnessed a different result.
Why is there a need for this
campaign?????
Perception of the EUMC:
Documentary
bjectives of the campaign:
Outdoor
• Process Awareness
• Communication Visibility
• Communication Recall
Communication
Events Media
• Process Awareness/Interest
• Process Awareness/Interest • Motivation for Turnout
• Build Process Confidence • Build Process Confidence
• Motivation for turnout • Communication Recall
• Promotion Point of Contact
• Process Awareness/Interest
• Communication Visibility
• Info on Process Activities
• Motivation for Turnout
• Communication Recall
Strategic Communication Groundwo
Campaign Communication Focus:
M Television Avenues TV
A
S
S Kantipur FM
Inside KTM. Valley
Image FM
M Radio
E Regional FMs
D
I Kantipur
A Daily Newspapers
Annapurna Post
The Himalayan Times
Others
Press Himal Khabarpatrika
Magazines
ECS, BOSS
Hoardings
B
T
L Conventional Banners