ADITYA BIRLA HEALTH INSURANCE

This is a Internship Opportunity for all Marketing students.

Designation: Summer Trainee

Job Description: All the concepts learned till date (SWOT, PESTLE, 4P’s in detail, Porters 5 forces,
Ansoff matrix etc) should be practically implemented in this internship by deriving an innovative and
newly directed marketing plan and strategies for various products of Birla SunLife.

Students will also be working on Media Planning & Advertising strategies and implementing the same
through various media platforms (TVC, print media etc.)

Students will also be getting hands on experience of sales and thereby getting insight of consumer
behavior

Live Project: Strategize & Implementation of an annual marketing plan to enhance the online presence
of ABSLI.
Also, analyze & recommend branding strategies for insurance industry for enhanced customer
engagement.

Official Endorsement for the same would be provided separately.

Selection procedure for training: GD & PI

Location: Ahmedabad
Important Notes:
1. Stipend will be given to performers ranging from Rs 10000*

2. Student is allowed to take a maximum of 3 days leave and a formal letter for the same would be
required.

3. Apart from internship completion certificate there would be 3 additional certificates which a student
can earn depending on his/her performance. Details of the same will be given to selected students.

4. Students excelling in internship will be given Pre Placement Offer*