By: Katie Gettler

Event Attendees

Overall, we had 18 guests attend our Christmas in July Event. We had 27 RSVP, but not all
showed up. Despite people not showing up, those who did show up had a great time. We
received compliments on the food, drinks and the partnerships we made with Primetime Limos
and TapSnap gave the attendees fun activities to do. Primetime brought a fully stocked party
bus with fancy lights and a stocked bar within the limo. TapSnap brought a green screen with
props for guests to capture their moments with their friends. The guests we did bring in are
from well-known companies in our area, therefore we are happy with the attendance list.

Global Wireless Solutions

Loudoun County
Government
Bohler Engineering
Chantilly Automotive
ARJ Productions
FedBiz IT Solutions
Gibson Home Services
The Next Steps
Bobby G’s Disc Jockeys
St. Moritz Security Services

 CIJ Open House Event Checklist (WEEK OF)
EVENT: Christmas in July GOAL: To gain exposure and book corporate holiday parties

This is the checklist we used to designate tasks during the week of Christmas in July. This list
allowed us to stay organized and make sure each person divided up the work evenly. We were
able to complete all of the tasks in the timely manner and everything was completed without
issues.

Task Person Status

Responsible

WEDNESDAY --------------------- ---------------------------

Update the kitchen sheet Katie Complete

Print/complete on-site checklist Katie Complete

Print Holiday Menu Michele Complete

Send menu to Foxbridge Michele Complete

Food Labels printed, cut, and Katie & Deanna Complete

laminated
Send out final e-blast Deanna Complete

Finish sales kits Deanna Complete

Meet with Chef regarding food Katie Complete

service
Send reminder e-mails to event Deanna Complete
attendees
Pick-up gift card from The Katie Complete
Conche
Pick-up 3 wreath hangers from Deanna Complete
Michael’s or order on Amazon
 Start décor set-up All Complete

THURSDAY (DAY-OF) --------------------- ---------------------------

Finish set-up of décor and All Complete

games
Set-up front table with pens, All Complete
name tags, goodie bags, etc.
Create party favors Katie & Deanna Complete
Speak with any staff working Deanna, Michele, Complete
the event and give them the & Katie
low-down on beverages, food,
etc.
Take-down event décor
FRIDAY ---------------------- ----------------------------
Take-down event décor All Complete
Write out/send thank you cards Katie & Deanna Complete

Finish event binder for review Katie & Deanna Complete

in future













 Christmas in July Menu
My focus was the menu planning, while the other intern focused on the marketing of our event.
The menu below has menu choices that I planned with our executive chef to alter and pick the
best options. It was my main goal to choose menu items that are similar to food we already sell
because we do not have a pastry chef to create fancy desserts. I wanted the desserts to be
simple yet creative, and the drinks to remind everyone of Christmas. People who book holiday
US
E
O
parties want a heavy focus on appetizers, so we put several appetizers on the menu.
N
H
PE
O
OP
E N Specialty Holiday Package $45 per person
2017 HO
US
E
The Kringle Party: Mix and match any four appetizers and
two action stations. Please see regular catering menu for

Smokehouse Live available stations.

Appetizers $4 per person

Holiday Catering ·
·
Cranberry Barbecue Meatballs
Bacon Blue Cheese Stuffed Mushrooms

Menu US
E
·
·
·
Caprese Skewers
Brisket Flatbread
Baked Brie on Cheeseboards
O · Turkey Cranberry Brie Tartlets + $3 per person
H
All items listed on this menu
N are additional
PE for the holidays.
seasonal items provided · BBQ Shrimp Skewers + $3 per person
O
These items can be used with our regular
Seasonal Sides $5 per person
catering menu items as packages or mix
· Bourbon Mashed Sweet Potatoes
and match a la carte.EPlease refer to the
· Brussels Sprouts with House-made Smoked Bacon and Onions
US for all other items.
regular catering menu
O
H Desserts $5 per person
P EN · Red Velvet Whoopie Pies Rolled in Crushed Candy Canes
O OP
EN · Red and Green Rice Krispie Treats
HO · Bourbon PecanTart
US · Caramel Apple Pie
E
· Pumpkin Pie with Ginger Snaps
· Chocolate Cream Pie
· S’mores Pie
· Bread Pudding with Whiskey Sauce
· Peppermint Brownie
· Raspberry Swirled Cheesecake Brownie

Sweet Station $12 per person ( Min. 25 people )

E
US Chocolate Fondue: Served with Peppermint Sticks, Seasonal
O Berries, Red and Green Rice Krispie Treats and Marshmallows
HSE
EN
U
HO
P Holiday Beverages $10 per Cocktail
O EN
OP Add to a Beverage Package for $10 Per Person for 2 Hours
· Holiday Mulled Sangria: Red Wine, Ginger and Apples
· White Christmas Sangria: White Wine, Cranberries
and Oranges
· Yule Mule: Vodka, Ginger Beer and Lime Juice
· Spiked Apple Cider: Spiked with Spiced Rum

Hot Chocolate Station $4 per person

Add $5 per person for Added Adult Holiday Cheer
Village at Leesburg · House-made Hot Chocolate Served with Marshmallows,
1602 Village Market Blvd, SE Suite 120, Crushed Candy Canes and Chocolate Shavings
SE

Leesburg, VA 20175
U
HO

571-447-5489 House-made Holiday Party Favors

events@smokehouse-live.com served in mini mason Jars $6 per person
EN

www.smokehouse-live.com · Smoky Chex Mix

OP

· Barbecued Popcorn
 Created: 7/6/2017
Smokehouse Live - SPECIAL EVENT-Kitchen Updated: 7/21/2017

Contact: Michele Burdette

Company: Smokehouse Live
Contact Phone: 571-447-5489
Contact Email: mburdette@smokehouse-live.com
On-Site Contact:
Event Name: SHL Christmas in July Open House
Date of Event: Thursday, July 20th 2017
Time of Event: 5:30 PM - 7:00 PM
Food Ready by:
# of Guest 30

Special Instructions

SCHEDULE

5:00pm - Live Room Set and Ready

5:30pm - Guests Check In, Drink Tasters Out - Passed by Servers, 5oz cups

5:45pm - Appetizers and Desserts Out

Remaining time - Michele, Deanna, and Katie give client tours

7:00pm - Ensure guests receive to go gifts before leaving

MENU Beverages

Qty. Qty.
APPETIZERS HOLIDAY BEVERAGES
30 Cranberry Barbecue Meatballs 5 Holiday Mulled Red Sangria
30 Bacon Blue Cheese Stuffed Mushrooms Red Wine with Ginger and Apples
30 Caprese Skewers 5 White Christmas Sangria
White Wine with Cranberries and Oranges
30 Turkey Cranberry Brie Tartlets
5 Yule Mule
DESSERTS Vodka, Ginger Beer and Lime Juice
30 Red Velvet Whoopie Pies Rolled in Crushed Candy BEVERAGE NOTES
Canes **Holiday Beverage tasters are complimentary - served
30 Bread Pudding with Whiskey Sauce (Served in in 5oz cups
Aluminum Cups) **Non-alcoholic beverages are complimentary
**All drinks passed
30 Peppermint Brownie **Any additional orders - individual tabs
HOUSE-MADE HOLIDAY PARTY FAVORS
(Served in Mini Mason Jars)
30 Smoky Chex Mix Setup
30 Barbecued Popcorn
*Open Mic night cancelled - No band after event
*Need to setup slideshow
Kitchen Notes
*TapSnap will set up station in Viper Lounge to display their
Appetizers photography & social media services
-Appetizers and desserts out at 5:45pm (Gives time for guests to *PrimeTime Limousine will have Party Bus in front of House Bar
arrive and sign in) to display their transportation services
-Brie tartlets and Stuffed Mushrooms go under heat lamp - place Check In Table
on table in 50s -Need: Name tags, sharpies, bucket for business cards, metal
-Meatballs served in cast iron pan on brick pile - place on square welcome sign
diagonal table -Door prizes from: The Conche, Ritas, Woodhouse Day Spa,
-Caprese skewers served on square diagonal table Primetime Limousine
Desserts To-Go Gifts Table
-Whoopie pies and Brownies go on 3 tiered stand - place on -Place Chex Mix and Barbecue Popcorn in basket and on sled
square diagonal table -15 Chex Mix and 15 Popcorn mason jars - guests choose one,
-Bread Pudding - does not need heat lamp not both
Games AV/Labor/Other items
-Ping Pong table set up in front of stage
-Connect 4 and Jenga on 50s tables
 Christmas in July Door Prizes

For our event, we wanted to offer door prizes as an incentive for guests to attend. Due to the
fact that it is an open house, our event was free of cost and guests would come out of it with a
site tour, samples of our holiday menu and a door prize. Below this page is the Sales Letter I
used to gain partnerships and ask for door prizes. Smokehouse Live is located in a shopping
center with other businesses and restaurants, so I walked around the center and handed out
sales letters. Some of the restaurants were not open to giving door prizes, however the dessert
and spas were open to it. Our partnerships with Primetime Limousines and TapSnap also
donated door prizes. One door prize was from a floral business who we connected with at a
networking event. The networking events and local businesses all came together to help our
event be a success.

Hey Y’all!

My name is Katie Gettler and I am a Sales and Event Intern at Smokehouse Live. We are planning a
Christmas in July Open House on Thursday, July 20th from 5:30-7pm. The purpose of our event is to get
local businesses and event planners to taste our food and see our venue in hopes that they will want to
book corporate holiday or large events with us. We have several corporate companies who have RSVP’d.

To support local businesses in our area, I am writing to see if you would be willing to donate a door prize
or coupon that we can offer to our guests at the event. This will be beneficial for both of us, as it will
bring more guests to our event and also bring you more business. Whether it be small or large, we
would appreciate anything you could offer. Feel free to come by the restaurant at any time or we could
set up a time to meet. Please do not hesitate to contact me if you have any questions or concerns.

Thank you,

Katie Gettler
Sales & Event Intern
571.447.5489

SMOKEHOUSE LIVE

Washingtonian Magazine’s “2016: 100 Very Best Restaurants”

Zagat’s “10 Reasons to Drive to Loudoun County”
1602 Village Market Blvd. SE | Suite 120 | Leesburg, VA 20175
smokehouse-live.com | 571.447.LIVE


















Thank You!