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Cultura Documentos
Unlocking
the
Habit
Code
(Pre-‐Release
Copy
June
2017)
Unlocking
the
Habit
Code
HOW
TO
MAKE
PERSONAL
CHANGE
EASY
IN
BOTH
BUSINESS
AND
LIFE
MIKE
GROGAN
(Approximate reading time 2-3 hrs)
1
of
117
A
Special
Note
for
Pre-‐Release
Reviewers
Thank you so much for agreeing to become one of the first people to
read and review my new book “Unlocking the Habit Code.” It has
taken me many years to get to the point of being worthy enough to
write this. I feel it is one of the most important pieces of work I have
ever created. I am so thankful to you to be one of the first to read it.
Depending on your reading speed, the book will take you between
two to three hours to finish. The only thing I need you to do after you
have read it is to write a short and honest review about the book
on Goodreads before July 15, 2017.
https://www.goodreads.com/book/show/35008438-unlocking-the-
habit-code
Mike
Grogan
June
13th,
2017
Manila,
Philippines
2
of
117
Unlocking
the
Habit
Code
(Pre-‐Release
Copy
June
2017)
Table
of
Contents
Prologue: Why Inspiration Is Not Enough 4 7. Unlocking the Habit Code:
The MESSI Approach 98
1. The Change Problem: Need to Change,
Want to Change, Don't Change 7 8. Your 21-Day Challenge 103
5. 9 Super Habits That Will Transform Your Epilogue: You Were Born for Greatness 116
Life 31
● Ed 40
● Jane 49
● Michelle 57
● Carlo 65
● Matt 73
● Pia 81
● Angela 90
3
of
117
A
Special
Invitation
Before you read any further I want to invite you to join our Private
Facebook Group “The Unlocking the Habit Code Community”
created exclusively for readers of this book.
https://www.facebook.com/groups/unlockingthehabitcodecommunity/
Dedication
Request to join our group today and my team or I will personally
To
the
Filipino
people:
you
are
a
gift
to
the
world.
You
have
accept you into the group.
inspired
me
to
become
a
better
man
and
I
am
forever
in
your
Our journey together does not end once you finish reading this book. gratitude.
This
book
is
for
you.
That is why we have created this exclusive community for readers
like you to give you continued inspiration, ideas and support on how
to make personal change easy, achieve extraordinary goals and
become a greater influence to others.
This is the ultimate Facebook group for those people determined to
get to the next level and beyond in every area of their life.
And as an extra cool bonus, every Friday my team and I will be
giving away amazing cool prizes where you will get the chance to be
one of lucky winners.
So don’t miss out – Join our awesome community today.
.
Mike
Grogan
June,
2017
Manila,
Philippines
4
of
117
Unlocking
the
Habit
Code
(Pre-‐Release
Copy
June
2017)
much
impact
my
talks
(or
any
talk
for
that
matter)
can
have
Prologue
in
terms
of
helping
someone
change
their
behavior.
WHY
INSPIRATION
IS
NOT
ENOUGH
For
example,
I
may
give
the
best
talk
of
my
life
on
world-‐
class
management
practices
to
100
business
owners
at
a
I
love
speaking
in
front
of
a
big
audience.
I
never
thought
leadership
conference,
or
some
really
practical
productivity
this
would
be
something
I
would
become
so
passionate
tips
to
500
professionals
at
their
national
summit,
or
some
about.
At
the
time
of
writing
this
book
I
have
been
invited
inspiring
career
advice
to
1,000
students
in
their
school,
to
speak
over
300
times
in
America,
Europe,
Africa,
and
and
they
all
leave
feeling
motivated
and
excited.
Asia;
directly
reaching
more
than
100,000
people.
The
audiences
have
been
so
diverse:
from
public
servants
to
However,
how
many
of
them
will
actually
start
applying
corporate
executives;
from
high
school
students
to
what
I
said
the
next
day?
professional
athletes;
from
entrepreneurs
to
freelancers.
Sometimes
I
feel
I
have
the
best
job
in
the
world:
—
Regardless
of
how
much
inspiration
and
knowledge
people
helping
people
make
better
decisions
and
live
with
fewer
are
exposed
to,
or
how
motivated
they
feel
to
take
action,
regrets
in
both
their
professional
and
personal
lives.
most
people
seem
to
be
terrible
at
making
lasting
personal
change.
However,
over
time
I
grew
uncomfortable
when
people
introduced
me
as
a
"motivational
speaker"
or
an
My
Struggle
With
Personal
Change
"inspirational
speaker."
The
more
audiences
I
spoke
to,
the
Let
me
first
reflect
on
my
own
struggle
with
personal
more
I
realized
that
there
was
a
major
problem
I
was
not
change.
Once
I
discovered
my
passion
for
teaching
and
addressing
in
my
talks.
Yes,
my
message
may
be
inspiring
training,
I
became
obsessed
with
how
I
could
become
to
some,
but
I
have
learned
that
inspirational
messages
better
at
influencing
people.
I
became
addicted
to
personal
alone
are
not
enough
to
create
lasting
personal
change.
We
growth.
I
read
hundreds
of
books,
watched
hundreds
of
may
know
that
we
need
to
change,
we
may
be
really
TED
Talks,
and
listened
to
thousands
of
podcasts.
I
had
motivated
to
change,
and
yet
most
of
us
end
up
failing
to
(and
still
have)
a
massive
thirst
for
knowledge.
change.
However
is
this
something
for
me
to
boast
about?
This
problem
is
not
unique
to
the
audiences
I
meet.
It
is
a
universal
problem:
I
have
seen
it
in
all
of
the
40-‐plus
If
you
asked
me
how
much
I
remember
from
all
the
countries
I
have
visited.
knowledge
I
have
consumed,
or
even
better,
how
much
of
it
I
am
actually
applying
in
my
own
life
on
a
daily
basis,
my
After
making
this
observation,
I
started
to
question
how
answer
would
probably
not
impress
you.
5
of
117
Who
This
Book
Is
Written
For
The
truth
is
that
I
fall
short.
At
this
point
in
human
history,
we
have
unprecedented
access
to
knowledge
and
information.
Greatness
has
never
My
biggest
problem
is
not
that
I
don't
know
what
to
do.
My
been
more
accessible,
yet
still
so
few
make
the
decision
to
biggest
problem
is
that
I
am
not
able
to
consistently
do
become
great.
The
painful
reality
is
that
“most
people”
may
what
I
know
I
must
do.
From
things
as
simple
as
eating
the
indeed
have
moments
when
they
feel
greatly
inspired
and
right
food,
to
doing
daily
exercise,
to
staying
in
regular
motivated
to
make
a
change,
but
only
hours
later
that
contact
with
my
parents,
I
have
really
struggled
to
make
positive
feeling
completely
disappears
and
almost
the
personal
changes
in
my
life
that
I
know
I
must
make.
everything
is
forgotten.
I
don't
believe
I
am
alone
here.
I
see
it
in
the
eyes
of
every
They
resume
their
life
in
their
comfort
zone.
They
continue
audience
I
speak
to.
I
will
go
as
far
as
saying
that
closing
the
to
make
the
choice
to
conform
to
their
environment
and
to
gap
between
knowing
and
doing
is
the
greatest
challenge
settle
for
“good
enough.”
They
continue
to
make
a
choice
to
facing
humanity.
pick
a
story
that
somehow
justifies
their
decision.
They
do
not
free
themselves
from
the
false
limiting
beliefs
holding
Knowledge
alone
is
not
power:
only
applied
knowledge
is.
them
back.
Their
potential
is
never
fulfilled.
What
This
Book
Is
All
About
You
must
not
allow
that
to
happen
to
you.
You
must
be
This
book
is
not
a
research
paper
or
technical
thesis.
This
different.
book
has
not
been
designed
just
to
dump
knowledge
on
you
or
just
to
make
you
feel
good
about
yourself
after
you
have
“Do not conform to the thinking of this world, but be
read
it.
I
have
designed
this
to
be
one
of
the
most
practical
transformed by the renewing of your mind.” — The
"how-‐to"
books
on
personal
change
that
you
will
ever
read.
Apostle Paul
This
book
is
written
to
help
you
close
the
gap
between
knowing
and
doing,
for
both
yourself
and
the
people
you
I
believe
that
you
are
different
to
“most
people.”
The
very
want
to
help.
fact
that
you
are
reading
these
pages
is
evidence
to
me
that
you
want
more
from
life.
You
are
fed
up
with
the
status
It
is
about
your
relationship
with
the
personal
changes
in
quo
and
you
are
hungry
for
growth.
You
are
hungry
to
your
business
and
life
that
you
know
you
must
make.
And
I
achieve
great
things
for
both
yourself
and
others.
You
are
am
not
referring
to
changes
you
need
to
make
some
time
in
driven
to
take
your
life
to
the
next
level
and
beyond.
the
distant
future.
I
am
talking
about
the
personal
changes
that
you
know
you
need
to
make
within
the
next
21
days.
The
truth
is
that
this
book
is
not
written
for
“most
people.”
This
book
is
written
for
the
“few
people.”
The
“few
people”
6
of
117
Unlocking
the
Habit
Code
(Pre-‐Release
Copy
June
2017)
who
are
hungry
to
be
of
greater
service
to
others
and
who
I
have
written
this
book
to
help
you
become
one
of
these
are
humble
enough
to
realize
that
all
change
starts
with
people.
self.
They
are
the
only
people
who
will
change
the
world
—
because
they
are
the
only
people
who
are
willing
to
change
This
Book
Is
Written
For
You
themselves.
It
has
taken
me
years
to
put
myself
in
a
position
to
be
worthy
enough
of
writing
this
book.
A
series
of
“Yesterday I was clever, so I wanted to change the world. circumstances
have
brought
me
to
this
point,
but
it
is
only
Today I am wise, so I am changing myself.” — Rumi with
the
benefit
of
hindsight
can
I
now
connect
the
dots
and
see
how
everything
in
my
past
has
led
me
here.
I
believe
that
you
are
one
of
these
“few
people.”
I
was
meant
to
write
this
book
and
you
were
meant
to
read
What
About
Everyone
Else?
it.
I
want
you
to
reject
the
part
of
your
brain
that
is
trying
to
convince
you
that
your
choice
to
develop
yourself,
your
Think
about
it.
There
are
approximately
130
million
books
choice
to
distance
yourself
from
what
“most
people”
do,
is
written
in
the
world:
hundreds
of
thousands
on
the
topic
of
selfish.
That
you
are
leaving
people
behind.
personal
and
organizational
development
alone.
However,
right
now,
you
are
reading
this
book.
I
want
you
to
believe
This
is
the
crab
mentality
that
keeps
so
many
people
from
that
this
is
not
by
chance,
that
there
is
a
reason
why
this
reaching
their
potential.
This
is
poisonous
thinking.
book,
and
none
other,
is
in
your
hands
at
this
moment.
Investing
in
yourself
is
the
greatest
way
you
can
serve
others.
The
greatest
way
you
can
influence
others
to
change
Books
have
played
a
significant
role
in
my
journey,
but
is
by
becoming
someone
who
is
able
to
master
personal
every
so
often
a
book
comes
along
that
forever
changes
the
change
—
to
become
a
role
model
of
personal
excellence.
way
you
think.
My
promise
to
you
is
that,
if
you
fully
embrace
this
book,
it
will
not
only
significantly
impact
how
“Be the change that you want to see in the world.” you
approach
personal
change,
but
it
will
forever
change
—Mahatma Gandhi the
way
you
influence
others.
The
foundation
of
all
greatness
for
both
business
and
life
is
Something
special
is
about
to
happen.
personal
mastery:
being
the
living
example
of
the
change
you
want
to
see
in
others.
What
the
world
needs
more
than
anything
else
is
for
people
to
show
us
the
way.
People
who
do
not
just
lead
by
example,
but
who
live
by
example.
7
of
117
Chapter
1
9. A
humanitarian
wants
to
help
the
people
she
is
trying
to
serve
break
free
from
the
false
limiting
THE
CHANGE
PROBLEM:
beliefs
that
are
holding
them
back
from
their
Need
to
Change,
Want
to
Change,
potential.
Don't
Change
Can
you
spot
the
one
thing
they
have
in
common?
All
of
“The hardest battle I ever faced was changing myself.” their
answers
are
focused
on
other
people
making
a
— Nelson Mandela change.
It
is
rare
for
me
to
find
someone
who
will
actually
raise
their
hand
and
say
that
it
is
their
own
behavior
that
What
Change
Do
You
Want
To
Make?
they
want
to
change
the
most.
What
change
do
you
want
to
make
in
the
world?
Or
let
me
ask
a
more
specific
question:
what
is
the
change
you
want
Is
this
a
bad
thing?
Yes
and
No.
The
ability
to
see
to
see
happen
this
week?
When
I
have
asked
this
question
opportunities
for
other
people
to
improve
is
a
great
and
in
my
seminars
and
workshops,
the
responses
have
been
much
needed
skill.
However,
if
you
only
do
this
and
cannot
interesting
and
varied.
see
the
opportunities
to
improve
yourself,
then
your
ability
to
influence
others
will
slowly
disappear.
1. A
business
owner
wants
his
employees
to
become
more
accountable
and
proactive.
“I cannot expect integrity in others if I do not demand it
2. A
parent
wants
her
children
to
focus
on
their
studies
from myself first.” — Tony Meloto
and
not
get
addicted
to
video
games.
3. A
sports
coach
wants
his
players
to
become
more
Why
We
Cannot
Change
Anyone
disciplined
and
organized.
The
reality
is
that
we
cannot
change
anyone.
We
can
only
4. A
pastor
wants
to
help
his
church
members
flee
influence
other
people
to
change.
Real
change,
especially
from
destructive
behaviors
and
practice
righteous
the
type
of
lasting
behavioral
change
that
we
seek
the
most,
living.
will
always
be
the
decision
of
the
individual.
We
can
only
5. A
manager
wants
her
team
to
become
more
creative
change
ourselves.
and
innovative.
6. A
teacher
wants
her
students
to
become
more
The
only
way
we
can
encourage
and
support
change
in
imaginative
and
insightful.
others
is
through
influence.
And
the
most
powerful
way
we
7. A
public
servant
wants
to
change
the
way
the
can
influence
others
is
by
showing
them
how
we
ourselves
general
public
thinks
and
acts.
deal
with
change.
By
showing
them
how
we
have
mastered
8. An
entrepreneur
wants
to
change
the
way
personal
change.
customers
use
his
product.
8
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117
Unlocking
the
Habit
Code
(Pre-‐Release
Copy
June
2017)
Think
about
it
for
a
moment.
brutal
reality
is
that
the
majority
of
my
attempts
at
creating
lasting
changes
in
my
behaviors
have
failed
to
achieve
the
Think
of
someone
who
has
had
a
significant
positive
desired
results
I
was
seeking.
Many
of
my
good
intentions
influence
on
your
life,
or
a
real
life
hero
you
greatly
admire.
(for
example
-‐
wanting
to
meditate
more,
read
more,
write
They
would
have
had
absolutely
no
influence
on
you
if,
more)
have
fallen
to
pieces.
Worse
still,
at
the
beginning
of
throughout
their
lives,
they
were
not
able
to
change
my
career,
the
majority
of
my
attempts
to
help
others
themselves.
change
their
behavior
(both
as
a
friend
and
a
professional)
also
failed
more
times
than
they
succeeded.
Personal
change
is
the
foundation
of
all
success.
There
is
no
hiding
from
the
fact
that
the
level
of
success
in
every
area
of
I
feel
I
have
let
myself
down.
I
feel
I
have
let
down
those
I
your
life
(health,
relationships,
finances,
career,
family)
is
wanted
to
help.
This
is
not
a
good
feeling.
There
has
to
be
directly
related
to
your
level
of
effectiveness
at
making
another
way.
There
has
to
be
something
that
I
am
missing.
lasting
personal
change.
Thus
to
become
a
greater
influence
There
has
to
be
something
that
works.
to
others,
to
help
them
change,
we
must
first
improve
how
we
deal
with
personal
change.
Can
you
relate
to
this?
This
is
a
pretty
accurate
description
of
the
emotional
state
I
The
Change
Problem
was
in
when
I
committed
(with
borderline
obsession)
to
So
let’s
tackle
this
head
on.
Why
are
you
so
bad
at
personal
finding
an
answer
to
“The
Change
Problem.”
change?
Why
am
I
so
bad
at
personal
change?
Why
are
we
all
so
bad
at
personal
change?
After
immersing
myself
in
thousands
of
hours
of
study
and,
more
importantly,
after
spending
years
constantly
Our
track
record
is
terrible.
We
fail
far
more
times
than
we
experimenting
on
myself
and
teaching
others
to
do
their
succeed.
New
Year's
resolutions
give
the
most
haunting
own
experiments,
I
eventually
figured
out
that
there
is
a
evidence
of
how
bad
we
are,
with
around
80%
not
making
solution
to
“The
Change
Problem.”
it
past
the
first
30
days.
In
business
we
are
not
much
better,
with
around
70%
of
executives
describing
their
attempts
at
Personal
change
in
both
business
and
life
does
not
have
to
organizational
change
as
“failing
to
meet
expectations.”
be
difficult.
In
fact,
I
believe,
and
the
premise
of
me
deciding
This
epidemic
of
broken
promises
is
what
I
call
“The
to
write
this
book,
that
there
is
a
way
that
you
can
make
Change
Problem.”
We
want
to
change,
we
know
that
we
personal
change
easy.
must
change,
yet
we
fail
to
change.
The
Solution
To
“The
Change
Problem”
Personally,
I
am
fed
up
with
“The
Change
Problem”.
The
I
journeyed
long
to
reach
this
point,
but
I
am
not
unique
in
9
of
117
getting
here.
I
am
not
a
guru
and
I
am
not
claiming
to
be
“Motivation gets your started, habit gets you there.”
better
than
anyone
else.
Many
people
before
me
have
made
Zig Ziglar
the
exact
same
discovery.
However,
the
majority
of
those
who
have
solved
the
change
problem
have
not
been
effective
in
communicating
to
others
how
they
did
it.
The
Habit
Code
The
process
your
brain
follows
to
create
new
habits
is
what
This
is
what
I
want
to
do
differently.
I
am
calling
“The
Habit
Code.”
We
are
going
to
Unlock
this
Habit
Code
by
understanding
all
the
critical
factors
that
“I am indebted to my father for living, but to my teacher for determine
if
a
behavior
becomes
a
habit
or
not.
When
you
living well.” — Alexander the Great and
I
are
successful
at
personal
change,
we
are
already
using
this
Code.
When
you
and
I
are
not
successful
at
I
promise
that,
in
this
book,
I
will
explain
the
solution
to
the
personal
change,
we
are
simply
not
using
it.
change
problem
in
a
way
that
is
not
only
easy
for
you
to
understand,
but
is
also
easy
for
you
to
apply.
So
it’s
simple
right?
Personal
change
does
not
have
to
be
difficult:
there
is
a
The
way
to
mastering
personal
change
is
not
only
knowing
user-‐friendly
solution
to
the
change
problem.
There
is
a
“The
Habit
Code”
but,
more
importantly,
knowing
how
to
practical
and
simple
way
to
create
lasting
personal
change
use
it
to
create
your
own
personal
changes.
that
really
works.
The
good
news
is
that
your
subconscious
brain
is
already
What
I
have
discovered
is
that
personal
change
is
easy
if
familiar
with
“The
Habit
Code”.
Every
time
you
are
you
leverage
the
science
of
how
our
brains
create
habits.
successful
in
changing
your
behaviors,
your
subconscious
Once
something
becomes
a
habit,
it
essentially
becomes
brain
is
following
this
exact
Habit
Code.
This
book
aims
to
almost
automatic:
happening
with
little
or
no
effort
on
your
show
you
how
to
leverage
the
subconscious
brain
to
create
side.
It
is
estimate
that
more
that
40%
of
our
actions
we
success
habits
faster
and
more
effectively
than
you
have
perform
everyday
are
not
actually
decisions
that
we
make
ever
done
before.
So,
rather
than
presenting
you
with
new
but
habits
that
happen
without
us
even
thinking
about
it.
information,
this
book
is
ironically
more
about
affirming
to
your
conscious
brain
what
your
subconscious
brain
already
That's
what
I
want
to
help
you
with
here:
getting
you
to
knows.
identify
the
new
behaviors
that
you
want
in
your
life
and
giving
you
the
formula
to
transform
these
new
behaviors
I
promise
you
that
you
can
validate
every
principal
in
this
into
new
habits
within
21
days.
book
by
reflecting
deeply
on
your
own
life
experiences
when
it
comes
to
personal
change.
Every
time
you
make
a
10
of
117
Unlocking
the
Habit
Code
(Pre-‐Release
Copy
June
2017)
successful
personal
change,
you
are
successfully
using
this
We
need
to
read
in
the
way
that
lights
up
our
brain
the
Habit
Code.
most.
That
allow
us
to
be
excited
and
curious
about
what
we
are
learning.
That
enables
us
to
remember
what
we
are
At
the
end
of
this
book
there
will
be
no
more
confusion,
no
learning
so
we
can
recall
it
with
ease
when
we
most
need
it.
more
misunderstanding,
and
no
more
frustration
when
it
There
is
a
better
way
for
us
to
learn
and
that
way
is
comes
to
knowing
how
to
create
lasting
behavioral
change
through
storytelling.
in
your
life.
You
will
be
able
to
Unlock
The
Habit
Code.
You
will
be
able
to
create
your
own
extraordinary
personal
“Words are how we think; stories are how we link.”
change
in
just
21
days.
— Christina Baldwin
“We do not need magic to transform our world. We carry all
You
will
soon
read
the
stories
of
7
ordinary
people
who
of the power we need inside ourselves already.” — JK
Rowling created
extraordinary
changes
in
both
themselves
and
others.
They
were
able
to
transform
themselves
within
21
How
You
Will
Learn
From
This
Book
days
and
become
a
greater
influence
to
others.
They
were
I
have
learned
(mainly
from
my
own
experiments
and
able
to
solve
their
change
problem.
They
were
able
to
make
failures)
that
one
of
the
most
ineffective
ways
to
influence
personal
change
easy.
someone
is
by
dumping
information
on
them.
We
don't
need
another
book
that
bores
us
to
death
with
its
facts,
You
will
read
how:
data,
and
fancy
graphics.
I
will
not
fall
for
the
classic
author
trap
of
trying
to
impress
you
with
how
smart
I
am
by
• Ed
achieved
incredible
excess
weight
loss
and
forcing
you
to
read
pages
and
pages
of
irrelevant
content.
became
a
role
model
for
his
friends
and
work
You
don't
need
that.
You
don't
deserve
that.
colleagues.
• Jane,
a
teacher,
recovered
from
a
broken
heart
to
Thus
everything
I
write
in
this
book
must
be
intentional.
win
her
confidence
back
and
was
then
able
to
Every
chapter,
every
paragraph,
and
every
sentence
must
inspire
her
students
to
become
more
positive
about
serve
a
purpose.
My
team
and
I
have
reviewed
this
book
their
studies.
hundreds
of
times
with
our
“less
is
more”
philosophy.
I
• Michelle,
a
business
owner,
who
solved
her
problem
promise
you
that
a
massive
effort
has
been
made
to
make
of
constantly
feeling
overworked
and
overstressed,
this
book
of
greatest
value
to
you,
the
reader,
by
using
the
and
how
she
was
able
to
teach
the
rest
of
her
team
to
least
number
of
pages
possible.
I
have
strived
for
become
more
productive.
exactness,
not
excess.
• Carlo,
a
first
time
father,
was
able
to
overcome
the
old
destructive
habits
of
his
past
and
become
a
hero
11
of
117
for
his
wife
and
daughter.
• Matt,
stuck
in
his
career,
was
finally
able
to
pursue
Remember,
it
is
not
what
the
characters
in
the
stories
did
his
passion
and
at
the
same
time
empower
his
that
is
of
most
significance:
it
is
how
they
did
it.
Their
younger
brother
to
breakthrough
to
the
next
level..
approach
to
Unlocking
the
Habit
Code
could
be
one
of
the
• Pia,
an
entrepreneur,
was
able
to
revitalize
her
most
practical
things
you
will
ever
learn
in
your
life.
It
is
struggling
online
business
and
motivate
her
friends
their
testimonies
of
how
they
were
able
to
master
personal
to
follow
her
example
of
mastering
personal
change.
change
and
become
a
greater
influence
to
others
that
are
by
• Angela,
a
recently
promoted
manager,
was
able
to
far
the
most
valuable
part
of
this
book.
overcome
the
biggest
challenge
of
her
career
and
transform
the
performance
of
her
new
department.
How
To
Get
Maximum
Value
From
This
Book
As
you
see,
the
main
characters
of
these
stories
are
very
different
from
each
other
in
terms
of
experience
and
the
Before
we
continue
any
further,
I
want
to
ensure
that
you
challenges
they
are
facing.
are
setup
to
harness
maximum
value
from
this
book.
Let
me
emphasize
that
it
was
not
through
luck
or
fortunate
The
truth
is
the
most
people
do
not
know
how
to
read
circumstances
that
they
were
able
to
achieve
these
effectively.
I
don’t
want
you
to
make
that
mistake.
I
want
extraordinary
results.
It
was
not
just
because
they
were
you
to
get
a
million
times
more
value
from
this
book
than
more
motivated
or
that
they
had
more
willpower
or
self-‐ its
price
suggests.
You
deserve
much
more
than
value
for
discipline.
money:
this
should
be
a
purchase
that
adds
infinite
value
to
your
life
both
now
and
for
many
years
to
come.
These
are
the
common
assumptions
we
make
when
we
see
others
succeeding.
If
you
are
truly
to
see
the
full
transformational
impact
of
this
book,
I
want
you
to
follow
the
three
steps
below:
They
were
successful
because
they
followed
the
formula
outlined
in
this
book.
They
Unlocked
the
Habit
Code.
At
the
1. Read
with
a
pen
in
your
hand:
I
can’t
emphasize
end
of
the
book,
we
will
deconstruct
and
unravel
exactly
enough
the
power
of
note-‐taking
when
it
comes
to
how
they
did
it.
But
you
will
not
have
to
wait
until
the
end
acquiring
new
knowledge.
I
believe
you
will
be
10
of
the
book
to
see
how
this
applies
to
you.
After
reading
just
times
more
likely
to
remember
what
you
read
if
you
two
or
three
of
the
stories,
it
will
become
obvious
to
you
take
notes
as
you
go.
For
me
taking
notes
of
my
how
exactly
the
characters
changed
and,
more
importantly,
thoughts
has
been
like
having
a
second
brain.
If
you
you
will
begin
to
see
how
you
can
start
applying
this
to
look
at
any
of
the
books
I
have
read,
you
will
see
your
own
life.
pages
and
pages
of
underlines,
side
notes,
12
of
117
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the
Habit
Code
(Pre-‐Release
Copy
June
2017)
reflections,
ideas,
drawings
and
commentary.
This
is
least
one
of
the
characters
will
remind
you
of
what
I
want
you
to
do.
You
can
write
in
the
book
someone
that
you
deeply
care
about.
Ask
yourself
–
itself,
in
a
notebook,
or
type
on
your
phone:
“Would
they
benefit
from
hearing
this
story?”
If
yes,
whatever
works
best
for
you.
As
an
added
bonus,
if
then
your
courage
to
share
the
story
with
them
you
read
with
a
pen
in
your
hand,
you
can
use
it
to
could
have
a
massive
impact
on
their
future
guide
your
eyes
as
you
read
each
line.
This
simple
decisions.
technique
is
used
by
some
of
the
smartest
people
in
the
world
to
increase
their
reading
speed
by
20%
to
“Life's
most
persistent
and
urgent
question
is
30%.
'what
are
you
doing
for
others?”’
—
Martin
Luther
King,
Jr.
Trust
me
on
this.
Read
with
a
pen!
“The capacity to learn is a gift; the ability to learn is 3. Do
the
21-‐Day
Challenge:
At
the
end
of
this
book,
I
a skill; the willingness to learn is a choice.” — Brian invite
you
to
join
me
and
your
fellow
readers
in
Herbert completing
a
unique
21-‐Day
Challenge.
Yes,
you
heard
me
correctly.
If
this
book
is
going
to
change
2. Share
with
at
least
one
person:
Think
of
someone
your
life,
you
must
complete
this
challenge.
My
in
your
life
you
care
deeply
about
who
is
going
primary
aim
when
writing
this
book
was
to
support
through
a
difficult
time
right
now.
A
friend,
a
family
you
in
successfully
completing
this
21-‐Day
member,
or
a
work
colleague.
Perhaps
it
is
someone
Challenge.
Remember
this
is
not
a
"knowledge
with
huge
potential
who
would
be
really
inspired
by
focused"
book.
This
is
an
"application
focused"
book.
the
stories
in
this
book.
Or
perhaps
it
is
someone
The
most
important
question
you
must
ask
yourself
who
is
really
hungry
to
realize
his
or
her
greatness
after
you
finish
reading
is:
“What
does
this
mean
to
but
is
feeling
stuck.
I
want
you
to
share
with
them
me?”
Starting
and
then
completing
this
21-‐Day
what
you
consider
to
be
the
most
powerful
points
Challenge
will
give
you
infinitely
more
value
from
from
this
book.
One
of
the
greatest
lessons
I’ve
this
book
than
just
reading
it
and
walking
away.
learned
in
life
is
that
you
can’t
make
it
on
your
own.
The
simple
act
of
sharing
a
story
with
someone
may
To
be
direct,
I
fail
as
an
author
if
you
read
this
book
have
a
massive
impact
on
how
they
think.
Also,
without
doing
the
21-‐Day
Challenge.
Knowing
every
time
you
share,
it
will
help
you
understand
without
doing
is
not
knowing.
Understanding
more
profoundly
how
you
can
apply
the
lesson
to
without
doing
is
not
understanding.
Learning
your
own
life.
Everyone
wins.
This
is
especially
without
doing
is
not
learning.
Please
do
not
skip
this.
relevant
as
you
read
each
of
the
seven
stories.
At
It
is
the
most
important
action
you
must
take.
13
of
117
“Knowing is not enough, we must apply. Willing is not Chapter
2
enough, we must do.” — Bruce Lee
The
Top
10
Reasons
We
Fail
At
Personal
Change
“You don’t learn from experience, you learn from
So
now
that
your
mind
is
ready
and
our
expectations
are
reflecting on experience.” — John Dewey
clear,
let’s
start
smashing
some
of
the
false
myths
about
personal
change
by
examining
the
top
10
mistakes
you
and
I
make
when
it
comes
to
attempting
personal
change.
Recalling
Past
Failures
You
cannot
read
this
book
without
asking
yourself
one
vital
Our
past
failures
at
personal
change
are
not
because
we
are
question:
“What
does
this
mean
to
me?”
bad
people
or
because
we
have
poor
self-‐discipline
or
willpower:
it
is
because
we
are
continuously
repeating
the
If
ever
there
was
a
time
for
deep
reflection
in
this
book,
it
is
same
mistakes.
now.
I
want
you
to
reflect
on
the
10
mistakes
listed
in
this
chapter
not
just
from
a
theoretical
perspective,
but
also
from
a
personal
perspective.
I
want
you
to
think
of
the
times
when
you
were
unsuccessful
at
personal
change
and
relate
it
to
one
of
the
10
mistakes.
That
time
you
wanted
to
eat
healthier
foods,
but
didn’t
That
time
you
wanted
to
start
a
journal,
but
didn’t
That
time
you
wanted
to
volunteer
more,
but
didn’t
That
time
you
wanted
to
exercise
more,
but
didn’t
That
time
you
wanted
to
learn
a
new
language,
but
didn’t
That
time
you
wanted
to
watch
less
TV,
but
didn’t
That
time
you
wanted
to
save
more
money,
but
didn’t
That
time
you
wanted
to
drink
more
responsibly,
but
didn’t
That
time
you
wanted
to
spend
more
time
with
the
people
who
matter
most
to
you,
but
didn’t
14
of
117
Unlocking
the
Habit
Code
(Pre-‐Release
Copy
June
2017)
failed
attempts
at
personal
change
in
the
past.
Most
of
the
That
time
you
wanted
to
stop
smoking,
but
didn’t
time,
you
and
I
know
exactly
what
we
should
do
and
we
That
time
you
wanted
to
get
more
quality
sleep,
but
didn’t
know
exactly
what
we
must
do:
yet
we
fail
to
do
it.
That
time
you
wanted
to
set
up
your
own
business,
but
didn’t
I
don't
want
you
to
start
beating
yourself
up.
I
know
how
you
feel.
I
have
been
there
many
times.
I
don’t
want
you
to
That
time
you
wanted
to
get
out
of
debt,
but
didn’t
dwell
on
this
bad
feeling.
Do
not
allow
that
part
of
your
That
time
you
wanted
to
read
more,
but
didn’t
brain
to
start
feeding
you
the
lie
that
you
are
a
loser
for
not
That
time
you
wanted
to
meet
new
people,
but
didn’t
being
successful
in
your
past
attempts
at
personal
change.
Remember,
everything
from
your
past
has
made
you
the
That
time
you
wanted
to
travel
more,
but
didn’t
person
you
are
today.
So
look
at
it
from
a
new
perspective.
That
time
you
wanted
to
become
more
organized,
but
As
your
read
this
book,
you
will
obtain
the
clarity
you
need,
didn’t
that
you
did
not
have
in
the
past.
That
time
you
wanted
to
spend
less
time
on
social
media,
but
didn’t
“Failure is simply the opportunity to begin again, this time
more intelligently.” — Henry Ford
Your
life
could
be
very
different
today
if
you
were
able
to
keep
those
promises
to
yourself.
For
this
book
to
be
of
This
time
you
have
the
opportunity
to
begin
again
with
the
greatest
value
to
you,
you
must
apply
personal
meaning
to
wisdom
of
knowing
what
actually
works
when
it
comes
to
it.
You
must
recall
your
past
failures
and
be
willing
to
making
lasting
personal
change.
analyze
what
went
wrong.
You
must
clearly
understand
what
problem
this
book
is
trying
to
help
you
solve
and
why
The
Top
10
Mistakes
We
Make
In
Attempting
Personal
solving
this
problem
is
so
important
for
you
and
for
the
Change
people
you
are
trying
to
help.
1. We
attempt
big
leaps
instead
of
small
baby
steps.
A
New
Perspective
We
want
results
fast
and
we
want
results
If you change the way you look at things, the things now,
so
we
attempt
unsustainable
big
leaps.
you look at change. ― Dr Wayne Dyer Our
lack
of
patience
and
perspective
fail
us.
We
focus
on
abstract
goals
(like
lose
weight,
save
money,
be
smarter)
instead
of
concrete
I
expect
that,
at
times,
when
you
are
reading
this
chapter,
daily
behaviors
(go
for
a
10-‐minute
walk
you
may
start
feeling
a
bit
guilty
as
you
reflect
on
your
own
before
breakfast,
make
my
own
lunch
in
the
morning,
listen
to
inspiring
podcasts
on
my
15
of
117
way
to
work)
that
are
easy
for
us
to
take
a
cold
shower).
Were
our
attention
goes
understand
and
apply
on
a
daily
basis.
our
energy
flows.
2. We
don’t
focus
on
creating
the
habits
that
give
us
4. We
oversimplify
our
motivation.
the
biggest
“return
on
investment.”
We
are
lazy
in
the
way
we
think
about
our
Not
all
habits
are
created
equal!
Some
motives
for
change.
We
just
fish
on
the
habits
take
more
effort
than
others.
Some
surface
of
our
thinking
for
a
short
limited
habits
have
a
bigger
impact
than
others.
time
to
reach
a
simple
conclusion
about
our
However
there
are
a
small
number
of
habits
motives.
Accepting
this
is
blinding
us
to
—
let’s
call
them
“super
habits”
—
that
have
another
reservoir
of
insight
and
clarity
that
a
positive
impact
exponentially
greater
than
can
really
fuel
us
on
our
journey
to
the
scope
of
the
behavior
itself.
These
are
the
transformation.
habits
that
create
a
chain
reaction
in
your
life
that
gives
you
the
energy
and
confidence
to
There
is
always
more
than
one
reason
to
do
more:
providing
the
foundation
upon
change.
Especially
when
we
stop
focusing
on
which
other
positive
behaviors
can
grow.
ourselves
and
reflect
on
the
effect
our
(We
will
talk
more
about
these
super
habits
success
or
failure
has
on
others
(especially
in
Chapter
5)
those
we
love).
Each
reason
has
a
different
meaning
to
us.
Motivation
is
far
more
3. We
try
to
stop
undesired
behaviors
as
opposed
complex
and
deeper
than
we
think.
We
must
to
replacing
them.
invest
time
in
finding
out
what
gives
us
most
Whether
we
are
trying
to
stop
smoking,
stop
meaning:
reasons
that
connect
with
both
our
eating
fast
food
or
stop
biting
our
nails,
a
big
heads
and
hearts.
mistake
we
make
is
assuming
that
focusing
our
limited
mental
energy
on
resisting
will
5. We
try
to
do
it
on
our
own
(assuming
willpower
keep
us
on
track.
But
this
is
not
true.
Studies
and
self-‐discipline
are
enough).
show
that
it
is
far
more
effective
when,
We
glorify
the
idea
of
self-‐made
men
and
instead,
we
seek
to
replace
the
undesired
women.
We
romanticize
the
idea
of
the
lone
behavior
with
a
new
behavior
(instead
of
comic
book
superhero
doing
it
all
by
getting
angry,
go
outside
for
a
5-‐minute
walk;
themselves.
These
superheroes
may
be
fun
instead
of
eating
chocolate,
take
a
bite
of
a
and
exciting
to
watch
but,
as
we
grow
up,
we
lemon;
instead
of
watching
pornography,
begin
to
lose
our
connection
with
them,
we
begin
to
realize
that
we
cannot
relate
to
them
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holistically.
They
are
not
really
human.
They
changing
ourselves,
there
is
a
mental
block.
are
not
real.
They
are
a
fantasy.
Their
success
We
don't
think
we
need
the
help.
Once
again,
is
an
illusion.
There
is
no
such
thing
as
a
self-‐ our
ego
and
pride
get
in
the
way.
made
man
or
woman,
no
matter
what
superheroes
lead
us
to
believe.
7. We
underestimate
how
our
environment
influences
our
behaviors.
We
all
need
help.
We
humans
can
resist
almost
everything
in
life,
except
for
temptation
of
course.
Tens
of
What
holds
us
back
is
our
own
minds.
It
is
millions
of
people
every
year
make
plans
to
our
ego
and
pride
that
do
not
want
us
to
get
healthy,
go
on
a
diet,
and
lose
weight.
Yet
admit
we
need
help.
It
is
our
ego
and
pride
the
majority
of
them
fail
because
they
fail
to
that
do
not
want
us
to
seek
help.
Instead,
we
address
the
first
place
they
must
improve:
assume
we
have
enough
inside
us
(our
they
fail
to
fix
their
kitchens.
They
fail
to
willpower
and
self-‐discipline)
to
get
us
remove
all
the
unhealthy
triggers
in
their
through.
environment
that
sometimes
the
very
presence
of
(or
smell
of)
keeps
them
stuck
in
We
are
wrong.
their
bad
behaviors.
How
you
design
your
environment
can
have
a
massive
influence
on
6. We
don’t
leverage
tools
or
technology
that
will
how
you
behave.
help
us
measure,
analyze
and
improve
our
progress.
8. We
underestimate
how
others
influence
our
Would
you
drive
a
car
with
no
dashboard?
behaviors.
Would
you
feel
motivated
to
play
your
best
in
Under
certain
circumstances,
and
no
matter
a
sports
game
if
the
score
was
not
recorded?
how
independent
we
like
to
think
we
are,
we
Would
you
agree
to
surgery
without
first
can
become
like
sheep.
We
underestimate
the
getting
a
medical
assessment?
The
answer
to
power
of
mirroring.
If
we
see
enough
people
all
of
these
questions
(at
least,
I
hope)
is
“of
around
us
repeating
a
certain
behavior
course
not.”
There
is
a
purpose
to
(littering,
texting
while
driving,
tipping
a
measurement;
there
is
a
purpose
to
analysis.
street
musician),
our
subconscious
brain
There
are
many
areas
of
life
in
which
we
do
decides
whether
we
should
be
mirroring
that
not
even
question
the
use
of
powerful
tools
behavior
or
not.
Sometimes
we
follow
the
(both
digital
and
manual)
to
help
us
achieve
exact
behavior
that
we
see
modeled
without
these
purposes.
However,
when
it
comes
to
any
conscious
consideration.
The
evidence
is
17
of
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very
clear
that
our
conscious
brain
is
not
consulted
in
every
behavioral
decision.
Furthermore,
whether
we
like
it
or
not,
the
10. We
do
not
create
an
expectation
for
unplanned
social
behaviors
of
those
around
us
setbacks
and
a
logical
plan
for
how
we
are
going
sometimes
play
a
massive
role
in
how
we
to
deal
with
them.
behave.
We
may
never
want
to
do
bad
things
We
live
in
a
world
obsessed
with
predicting
but
history
has
proven
that
if
you
put
any
the
future.
We
tend
to
create
the
illusion
in
person
in
the
wrong
place,
at
the
wrong
time,
our
heads
that
life
and
work
are
simply
about
in
the
wrong
company,
and
in
the
wrong
planning
and
executing.
People
who
emotional
state,
they
are
likely
to
fall.
subscribe
to
this
belief
are
living
in
a
fantasy
world.
The
unexpected
happens
every
day,
9. We
underestimate
the
power
of
incentives.
yet
we
remain
obsessed
with
thinking
All
of
us
know
from
childhood
that,
in
certain
positively
and
expecting
that
ruthless
focus
situations,
the
promise
of
a
reward
can
on
the
goal
is
enough.
This
creates
dangerous
influence
kids
to
do
things
they
may
not
want
traps
in
our
mind
and,
when
we
meet
to
do
or
perceive
as
difficult
such
as
doing
setbacks,
we
are
paralyzed.
their
homework,
cleaning
their
room,
eating
their
dinner.
There
are
also
other
situations
The
stories
we
have
told
ourselves
do
not
where
the
threat
of
missing
out
on
a
reward
prepare
us
for
unexpected
turns
of
events
so,
(what
some
people
would
define
as
instead
of
logically
assessing
the
situation,
punishment)
can
be
just
as
effective.
What
is
our
emotions
take
over
and
we
act
happening
in
both
situations
is
that
parents
irrationally.
We
get
super
frustrated.
We
call
are
leveraging
the
power
of
anticipation
ourselves
failures.
Worse
still,
we
quit
(with
either
good
or
bad
consequences)
to
completely.
drive
behavioral
change
in
their
kids.
As
we
become
adults,
our
pride
and
ego
get
in
the
way
as
we
dismiss
this
approach
as
Does
this
list
make
sense?
something
only
for
children.
Can
you
see
now
why
we
are
so
bad
at
personal
change?
This
is
not
true.
Science
tells
us
that
incentives
(either
rewards
or
punishments)
Are
you
ready
to
end
this
insanity?
are
a
fundamental
element
of
behavioral
change.
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“Insanity: doing the same thing over and over again So
keep
moving
forward
my
friend.
This
time
is
and expecting different results." — Albert Einstein different.
This
time
you
are
different.
You
are
not
like
everyone
else.
You
are
a
winner
baby.
Personal
change
does
not
have
to
be
hard.
In
fact,
I
believe
that
personal
change
can
be
easy.
Go
to
the
next
chapter
to
find
out
how.
Are
you
still
with
me?
I
once
read
a
shocking
statistic
that
said,
“the
majority
of
people
who
start
reading
a
book
never
get
past
the
first
two
chapters.
<insert
an
image
of
bubble
man
sleeping
on
his
book>
Now
that
can
be
quite
discouraging
for
an
author
to
read,
but
that's
OKAY
-‐
There
are
a
lot
of
boring
books
out
there
and
I
am
quite
lucky
that
I
didn't
write
one
of
them.
At
the
same
time
I
did
not
write
this
book
for
average
people.
So
it
is
OKAY
if
some
people
have
stopped
reading,
let’s
use
this
moment
to
pause
and
say
goodbye
to
the
quitters.
You can’t give up! If you give up, you’re like everybody else.”
- Chris Evert
Committing
yourself
to
finish
reading
this
book
is
your
way
to
prove
to
yourself,
to
me
and
to
others
that
you
are
different.
You
are
not
a
quitter.
You
are
not
like
them.
You
are
a
winner.
19
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Chapter
3
after
just
one
dinner
together.
Your
friendship
blossomed
because
of
the
accumulation
of
the
little
things:
those
small
How
To
Make
Personal
Change
Easy
acts
of
kindness
over
the
years
that
created
so
much
trust
between
you.
You
created
the
right
relationship
habits.
“Knowing others is intelligence; knowing yourself is true
wisdom. Mastering others is strength; mastering yourself
Or
the
first
time
you
brushed
your
teeth
when
you
were
a
is true power.” — Lao Tzu
child.
I’m
sure,
like
me,
you
can’t
remember
this
but
I
am
confident
that
brushing
your
teeth
must
have
felt
awkward
The
Power
of
Habit
and
unusual
when
you
did
it
for
the
first
time.
However,
Can
a
small
change
every
day
really
make
a
difference?
with
a
little
help
from
your
family,
and
because
you
What
if
the
impact
of
your
change
is
so
small
you
can’t
even
repeated
it
so
many
times,
it
became
a
habit.
You
created
measure
it?
What’s
the
point
of
even
making
a
change
if
you
the
right
hygiene
habits.
can’t
feel
the
effect
straight
away?
Your
habits,
whether
you
like
it
or
not,
define
the
person
This
chapter
will
affirm
to
you
that
small
things,
done
you
become
and
how
other
people
would
describe
you
consistently,
do
matter.
Personal
transformation
is
never
when
you
are
not
in
the
room.
an
event
—
it
is
a
process.
Extraordinary
personal
change
is
not
a
single
act
—
it
is
a
journey.
It
is
the
combined
power
“We are what we repeatedly do. Excellence, then, is not an
of
tiny
changes,
tiny
leaps
every
day
that
create
our
act but a habit.” — Aristotle
transformation.
The
secret
to
your
success
and
failure
in
life
is
found
in
“All big changes come from the tiny leaps we make your
daily
habits.
I
believe
in
this
so
much
that
I
am
going
every day.” Gregg Clunis to
make
a
big
statement
here.
The
Secret
To
Success
Is
Found
In
Our
Daily
Habits.
You
will
never
master
your
life,
unless
you
are
able
to
Let’s
take
a
few
examples.
Think
about
when
you
were
master
your
habits.
learning
to
master
a
new
language.
You
did
not
just
attend
one
class
and
become
fluent
overnight.
It
was
a
process
that
I
can’t
be
more
direct
with
you.
No
exceptions.
To
get
better
took
time.
Just
one
new
word
or
phrase
a
day
until,
results,
you
must
become
a
better
you.
You
must
be
able
to
eventually,
you
could
put
a
few
sentences
together.
You
master
habit
creation.
I
have
benefited
so
much,
physically,
created
the
right
learning
habits.
mentally,
emotionally
and
spiritually,
from
the
success
habits
that
I
practice
today.
I
certainly
would
not
have
been
Think
of
your
best
friend.
You
didn’t
become
best
friends
able
to
write
this
book
without
those
small
things
I
do
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everyday
that
help
me
become
a
better
man.
When
you
repeat
a
behavior
enough
times,
your
brain
essentially
rewires
itself.
It
moves
the
task
from
our
“Be faithful in small things because it is in them that your conscious
brain
(the
part
of
the
brain
that
you're
using
strength lies.” — Mother Teresa now)
to
your
subconscious
brain
(your
automatic
brain:
the
part
of
the
brain
that
controls
the
majority
of
all
your
decisions
and
actions).
The
Science
of
Habit
Creation
So
the
big
question
is:
“how
can
we
master
habit
creation?”
We
also
know
more
about
the
time
it
takes
our
minds
to
How
can
we
create
habits
in
a
way
that
is
easy
to
create
habits,
and
it
is
far
more
complex
than
we
think.
The
understand,
and
more
importantly,
easy
to
do?
One
thing
is
time
will
always
depend
on
many
different
factors.
For
sure:
we
cannot
create
habits
by
just
thinking
about
them.
some,
it
can
take
just
12
days.
For
others,
it
can
take
50
We
can’t
just
FORCE
ourselves
to
make
positive
change.
days.
However,
studies
show
that,
for
the
majority
of
Willpower
alone
doesn’t
work.
Self-‐discipline
alone
doesn’t
people,
there
is
something
magical
about
the
number
21.
work.
Being
motivated
alone
doesn’t
work.
That
if
we
repeat
a
behavior
consistently
for
21
days
(without
skipping
a
day)
using
the
right
approach,
there
is
We
know
more
today
about
how
the
human
brain
works
a
high
likelihood
that
the
behavior
will
become
a
habit.
than
at
any
other
time
in
human
history.
What
scientists
That
is
why
completing
the
21-‐Day
Challenge
is
the
single
refer
to
as
neuroplasticity
we
now
know
that
our
brains’
most
important
action
you
must
take
after
reading
this
capabilities
are
unlimited
in
how
much
they
can
learn,
book.
remember
new
things,
and
adjust
to
a
new
experiences.
We
have
a
deeper
knowledge
of
how
the
human
brain
Why
society
has
failed
in
teaching
this
to
others.
changes
its
structure
and
function,
especially
how
the
Yes
we
really
have
learned
so
much
about
the
science
of
subconscious
brain
responds
to
behavioral
change.
This
has
habit
creation.
However,
where
we
have
greatly
failed
as
a
created
the
breakthrough
understanding
of
what
really
society
is
in
teaching
this
to
others.
I
plead
guilty
to
being
works
and
does
not
work
when
it
comes
to
creating
new,
one
of
the
teachers
who
has
failed
my
students.
At
the
and
breaking
old,
habits.
We
can
choose
the
way
we
think
beginning
of
my
career,
I
really
did
not
understand
how
and
act.
important
habit
creation
was
and
how
to
leverage
it.
I
took
“Habits of thinking need not be forever. One of the most
my
students
through
hours
of
painful,
ineffective
significant findings in psychology in the last twenty years traditional
teaching
(also
know
as
“death
by
PowerPoint”),
is that individuals can choose the way they think.” with
absolutely
little
to
no
impact
on
helping
them
create
— Martin Seligman new
habits.
If
new
behaviors
are
not
converted
into
new
habits,
then
no
change
will
ever
be
sustainable.
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“There is no such thing as a bad student, only a bad Morning
Rituals
will
be
our
defined
scope
and
focus
area
teacher.” — Erik Hager
for
extraordinary
personal
change
in
the
next
21
days.
We
are
intentionally
going
to
go
one
inch
wide
and
one
mile
Misunderstanding
this
has
been
one
of
my
greatest
failures
deep
on
this.
as
a
teacher.
Back
then,
even
though
my
intentions
to
help
were
noble,
I
was
ignorant
of
what
really
worked
when
it
“Improvement usually means doing something that
came
to
creating
lasting
personal
change.
we have never done before.” — Shigeo Shingo
One
of
the
biggest
mistakes
I
made
as
a
teacher
was
not
For
some
of
you,
it
may
feel
like
this
book
has
taken
a
helping
others
to
easily
apply
what
they
were
learning.
I
massive
twist.
But
don't
worry.
In
the
next
chapter,
you
will
did
not
provide
a
focal
point
for
change.
So,
with
all
my
understand
why
focusing
on
creating
habits
at
the
good-‐hearted
intentions
and
limited
resources,
I
ended
up
beginning
of
your
day
is
so
powerful.
After
you
successfully
going
one
mile
wide
and
only
one
inch
deep.
complete
the
21-‐Day
Challenge,
you
will
be
able
to
provide
your
own
extraordinary
testimony
of
why
this
is
true.
Until
Nothing
sticks.
then:
thank
you
for
trusting
me.
And,
yes,
if
you
haven't
figured
out
by
now:
this
is
not
your
average
book.
The
What
we
are
going
to
do
differently
extraordinary
personal
change
that
you
deserve
is
coming!
I
know
that
if
I
stay
too
general
in
this
book
and
I
am
not
specific
and
focused
enough
on
where
I
want
you
to
apply
what
you
learn,
it
is
most
likely
that
no
extraordinary
personal
change
will
occur.
I
will
not
allow
myself
to
repeat
that
mistake.
I
refuse
to
allow
this
book
about
personal
change
to
be
identical
to
the
vast
majority
of
books
out
there
on
this
topic.
So
in
order
for
you
to
achieve
extraordinary
personal
change
in
the
fastest
possible
time,
I
passionately
believe
that
focusing
your
personal
change
efforts
on
creating
the
right
habits
at
the
START
OF
YOUR
DAY
is
the
most
effective
way
for
you
to
do
this.
This
is
how
you
will
make
personal
change
easy.
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Code
(Pre-‐Release
Copy
June
2017)
Chapter
4
performance
in
every
area
of
life,
as
if
they
are
the
secret
blueprint
to
health,
wealth
and
happiness.
The
Fastest
Way
To
Create
Extraordinary
Personal
Change
Morning
Rituals
have
been
highlighted
for
good
reason,
but
it
is
the
Morning
Rituals
of
the
world’s
most
By simply changing the way you wake up in the successful
people
that
I
believe
will
be
of
most
interest
morning, you can transform any area of your life, to
you.
It
is
from
here
that
our
definition
of
world-‐class
faster than you ever thought possible.” Morning
Rituals
comes
from.
— Hal Elrod
Not
all
Morning
Rituals
are
equal.
The
Power
of
Morning
Rituals
There
are
certain
success
habits*
that
you
can
practice
If
this
was
the
last
day
of
my
life
and
you
were
to
ask
within
your
Morning
Ritual
that
provide
an
me
for
one
final
piece
of
advice
on
the
one
thing
you
exponential
positive
impact
and
give
you
the
best
can
do
to
reach
your
potential
and
become
a
greater
possible
start
to
your
day.
This
is
what
I
mean
when
I
influence
to
a
greater
number
of
people,
this
would
be
say
world-‐class
Morning
Ritual.
my
answer:
“Create
a
world-‐class
Morning
Ritual.”
*Note:
If
you
are
curious
about
what
these
success
habits
It
may
sound
pretty
dramatic,
but
with
my
hand
on
my
are,
you
are
more
than
welcome
to
quickly
jump
to
the
heart,
I
have
yet
to
find
anything
else
that
is
so
next
chapter
(Chapter
5)
to
see
nine
of
the
most
practical
and
easy
to
do
that
will
have
a
greater
impact
powerful
habits
you
can
practice
during
your
Morning
on
you
and
the
people
you
are
trying
to
influence,
than
Ritual.
However,
after
you
have
done
so,
I
want
you
to
a
world-‐class
Morning
Ritual.
come
back
and
finish
reading
this
chapter.
Before
applying
what
you
learn,
you
must
understand
why
A
Morning
Ritual
is
a
dedicated
time
at
the
start
of
your
Morning
Rituals
are
so
powerful
and
more
importantly
day
during
which
you
intentionally
practice
certain
the
real
reasons
why
so
many
people
resist
them.
success
habits
that
have
significant
positive
impact
on
your
personal
growth
(body,
mind,
heart
and
spirit).
Morning
Routines
vs.
Morning
Rituals
With
a
simple
search
on
Google,
you
will
see
millions
of
testimonies
of
people
around
the
world
sharing
how
In
this
book
I
have
defined
Morning
Rituals
as
being
Morning
Rituals
have
changed
their
lives.
They
have
very
different
from
morning
routines.
Some
people
use
been
proven
to
have
an
insanely
high
impact
on
one’s
these
words
interchangeably.
However,
I
believe
there
23
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117
is
a
big
difference
between
them
and
it
is
very
Why
A
Good
Start
Is
So
Important
important
for
us
to
make
the
distinction.
I
define
a
morning
routine
as
just
going
through
the
motions
To
be
successful
in
both
work
and
personal
life,
you
once
you
wake
up:
it
is
completely
unintentional
with
don’t
have
to
get
everything
right.
Success
comes
down
respect
to
personal
development
and
growth.
Most
to
a
few
critical
things
you
need
to
get
right
on
a
daily
people
have
morning
routines
and,
for
most
of
my
life,
I
basis.
I
can’t
think
of
anything
more
powerful
to
help
was
one
of
them.
I
simply
woke
up,
showered,
brushed
you
optimize
your
day
than
to
start
it
with
a
world-‐
my
teeth,
dressed,
ate
my
breakfast
and
then
went
to
class
Morning
Ritual.
work.
Nothing
remarkable,
nothing
special,
and
for
sure
I
was
doing
nothing
intentional
that
was
helping
me
improve.
Look
at
it
from
another
perspective
and
think
of
all
the
areas
of
life
where
getting
off
to
a
good
start
is
so
critical.
When
you
meet
someone
for
the
first
time,
that
Once
I
discovered
the
value
of
Morning
Rituals,
my
first
impression
will
have
a
massive
impact
on
your
mornings
changed
dramatically.
Without
hesitation
I
decision
to
invest
in
a
friendship
with
them
or
not.
can
say
that
practicing
a
World-‐Class
Morning
Ritual
How
a
sports
team
starts
a
game,
an
athlete
starts
a
has
completely
transformed
my
life.
It
has
created
race,
or
a
boxer
starts
a
fight,
is
critical.
Bad
starts
can
multiple
breakthroughs
in
so
many
different
areas
of
make
it
extremely
difficult
(and,
sometimes,
my
life.
My
level
of
performance
is
now
on
a
impossible)
for
people
to
get
back
on
track,
take
back
completely
different
level.
It
is
the
most
important
control,
and
come
out
victorious.
daily
activity
that
I
undertake,
and
I
feel
it
is
the
foundation
block
of
my
success
for
both
short-‐term
and
long-‐term
goals.
The
same
rationale
applies
to
how
we
start
our
days.
Today,
I
am
convinced
that
practicing
world-‐class
“The way you begin each day defines how
Morning
Rituals
is
the
fastest
way
to
create
an
you'll live each day.” — Robin Sharma
extraordinary
change
in
your
life.
Indeed,
if
I
could
only
write
one
book,
I
would
still
choose
to
write
about
Having
a
world-‐class
start
to
your
day
puts
you
in
the
world-‐class
Morning
Rituals.
There
really
is
nothing
best
possible
position
to
continue
that
success
else
I
can
think
of
that
will
have
a
more
profound
throughout
the
rest
of
the
day.
It
will
significantly
impact
on
the
quality
of
your
life
and
the
quality
of
improve
your
odds
of
“winning
the
day.”
Why
make
your
influence
to
others.
your
day
more
difficult
for
yourself
by
choosing
to
get
off
to
a
mediocre
start?
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Code
(Pre-‐Release
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June
2017)
To
be
direct,
you
are
missing
out
if
you
decide
not
to
spending less time and effort thinking about the task. This
have
a
Morning
Ritual.
Even
if
you
currently
have
a
has the magical effect of conserving your limited daily
Morning
Ritual,
you
are
also
missing
out
if
you
decide
creative energy to use on other tasks later in the day.
not
to
improve
it
to
a
world-‐class
level.
I
believe
that
3. The Psychology of early wins
resistance
now
is
something
that
you
will
later
regret.
Perhaps the most underrated benefit of Morning Rituals is
As
you
will
soon
read,
every
one
of
the
seven
people
how they impact our subconscious brain. Once you
featured
in
this
book
who
went
from
having
no
complete your Morning Ritual, it sends a message to your
Morning
Ritual
(or
having
an
average
Morning
Ritual)
subconscious brain that you have won. What you
to
now
practicing
a
world-‐class
Morning
Ritual,
expected to happen actually did. The psychology of
hesitated
at
the
beginning.
However,
each
one
now
success tells us that “Progress = Happiness”. There is no
shares
the
exact
same
reflection:
they
wish
they
had
greater human motivator than the feeling of progress.
started
years
ago.
With this early victory, you carry an empowering and
satisfying mindset into the rest of your day. You set your
mind up to achieve even greater things that day.
I
passionately
believe
that
it
is
the
one
thing
you
can
do
4. We have most control in the mornings
to
transform
your
life
faster
and
more
powerfully
than
anything
else.
Let
me
explain
why.
As adults, we are the ones who decide what time we
sleep and what time we wake up. Above any other time of
The
Top
5
Reasons
To
Have
A
Morning
Ritual
the day, it is in the morning (especially when the rest of
the house is still in bed) when you have the least
1. More self-discipline in the morning distractions and most control over how you spend your
time.
This might be hard for some people to believe but if you
get a good quality sleep, you will notice that you have
more energy in the morning than at any other time of the 5. Success Leaves Clues
day. Our willpower and self-discipline is greatest in the You are not alone when practicing a Morning Ritual. Many
morning. This is the time that we can be more focused on famous and successful people have done it before you.
doing the most important things we need to do. This is the There are now overwhelming testimonies from millions of
time we are less likely to procrastinate. high-performing people around the world, singling out
2. Conserves creative energy Morning Rituals as their most significant daily practice: the
element of their lives that helped them reach their
Once you create a Morning Ritual, it will not be too long personal and professional goals.
before your morning activities become habits. Once a new
behavior becomes a habit, your brain begins to shift that
task into the automatic part of your brain resulting in you What do you think? Have I created a great case for
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having a Morning Ritual? Shall I now expect everyone Why would someone resist having a Morning Ritual?
who reads this to be convinced to start their own world- What are the first things that come to their mind? What
class Morning Ritual? are the arguments they would make?
You see, what I did? Explaining the top five reasons to Warning! I am going to be very direct in my response to
have a Morning Ritual was a classic case of traditional these seven arguments. I have decided that I am going to
teaching in action. I became a victim of the “curse of use some “tough love” here. My intention is not to offend
knowledge.” I exclusively focused on where I want you to you. I do this because we all need tough love sometimes.
be and why you should be there. “What's wrong with There are times when we need someone to say it as it is,
that?” you may ask. The biggest disadvantage of that regardless of whether we like it or not.
approach is that I risk missing out on the opportunity to
truly connect with your current level of thinking. I risk not The number one thing holding us all back from our success
meeting you where you are. I risk not meeting you where is the false beliefs that we hold onto, to resist personal
your journey begins. change. I don't want that to happen to you. I want you to
know that, from the bottom of my heart, I want the best for
“The Curse of Knowledge: when we are given you: so please read below with an open mind. I want you to
knowledge, it is almost impossible to imagine what explore the real reasons why a part of you maybe resisting
it's like to LACK that knowledge.” — Chip Heath
this.
This is a problem we all suffer when we try to influence “Better to get hurt by the truth than be comforted with
others. Even if we have been in their shoes in the past, a lie” — Khaled Hosseini
we tend to forget what it is like to have a different
perspective. Because of this, we fail to influence them to
make positive change.
I know I am risking offending some readers in this chapter
So how can we fix this? Instead of me trying to give the 5,
but it’s worth it. So, in advance, I ask for your forgiveness.
the 7, the 12 or the 21 different reasons for having a
Remember it is only the truth that will set you free. So get
Morning Ritual, let me ask a different question.
ready for some truth.
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Copy
June
2017)
Argument #1: I am not a morning person. / I don’t have My Response: The belief that you somehow do not have
enough energy in the morning. / I am too tired in the the capability to wake up at the time you promise yourself
morning. / I am a night owl. is an extraordinarily dangerous false belief and it is
stopping you from achieving so much success. This is not
My Response: This is the most common argument that something to boast about: it is a destructive habit that
people use to resist creating a Morning Ritual. About 70% of people find themselves in and it is a direct reflection of a
the people who now practice a Morning Ritual had the same mediocre mentality. Not getting up on the hour you
belief before they started. promised yourself is you resigning to breaking your first
promise of the day. You are losing your first battle. Yet
I am going to break this down so that you see how there are so many times when you know that you need to
ridiculous this argument is. Saying that you are not a wake up at a certain time (to catch a flight, catch an early
morning person is the same as saying that you are not a bus, an important work meeting) and you are successfully
human being. Under natural conditions, both our bodies and able to do so.
our minds are designed to be most productive, disciplined
and creative once we wake up in the morning. This is on the Technology has not helped us here. The snooze button on
condition that we have obtained a quality night’s sleep (This our alarms is possibly the worst invention of all time. The
can range from six to ten hours depending on the biology of total abuse of this button has created the false belief that
the person. For the majority of people, eight hours of quality you are a snooze-a-holic. This is not true. As you read the
sleep is the ideal daily target). It is only under unnatural seven stories, you will discover that thinking you are a
conditions that we have a low-quality sleep that creates low snooze-a-holic has very little to do with your self-discipline
energy, exhaustion and an unmotivated mindset once we and willpower. In most cases, it has everything to do with
wake. As you read this book, you will learn more about the how your environment is designed.
“unnatural” things we put into our minds and bodies as well
as the “unnatural” environments we sleep in that may cause It’s a strategy problem, not a capability problem.
us to think that we are not designed to be effective in the
morning. Remember that you are a human, not an owl. Think about it. Continuing to use a street map of Manila
Don’t be fooled by jumping to a false conclusion without when you are in London isn’t going to help you, right? If
studying all the factors that influence your state of mind and you continue to use the wrong strategy, you will continue to
body. struggle to wake up on time. However, if you discover the
right strategy, getting up every day at the time you set for
Argument #2: I am not able to wake up early. / I am a yourself will become easy. In this book you will learn
snooze-a-holic. practical, foolproof strategies that others have used to
wake up successfully on time every day. Take
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encouragement. You are not the only one who has faced Argument #4: I am just very busy in the mornings. /
this challenge. This will not stop you from being successful. There are too many distractions. / I don’t have the
time. / Now is not the right time for me.
Argument #3: I have tried it before and it did not work./
I failed before so what is the point of trying again. My Response: Be careful. Be very careful. Beware of the
man or woman who goes around proclaiming to anyone
My Response: The feeling that you have no power to who will listen how busy they are. People who keep saying
change your situation (or what positive psychology how busy they are, are fooling themselves. Whether they
calls “learned helplessness”) is possibly the most are aware of it or not, "being busy" is a cover for the lack of
paralyzing of all human emotions. It impacts every human clarity and organization in their mind. I have seen this in
being on the planet. It is possibly the biggest reason for thousands of people but, more powerfully, I have seen this
children underperforming in school. This feeling of being in myself.
powerless is born from a state of hopelessness as a result
of dwelling on particular negative moments from your past. For years, I would throw around the phrase “I’m busy” as
You begin to create a story in your brain that prevents you an easy answer to a difficult or undesirable question. What
from thinking positively about a certain aspect of your helped me realize “the lie I was living” was when I started
future. Common examples include: trying to learn a new to track my activities and critically analyze how I was really
language then giving up after a few days and declaring “I spending my time every week. I was shocked with what I
am not good at languages;” or trying to learn how to surf discovered. I said I was too busy to read; yet I would still
but after a few falls saying “I am not an ocean person so I’ll find time to watch hours of trash TV. I said my family was
quit;” or trying to teach a kid how to read but after important to me, yet weeks would go by and I would not
struggling to keep them focused you declare “I give up. I call or message my parents. I said I was too busy to take
am not good with kids”. on a new important assignment at work, yet I would spend
hours on tasks of less importance. When we say we are
I want you to see how ridiculous this thinking is. It is the busy, we are usually lying to ourselves.
same as getting a bad haircut and then saying, “I am never
going to get a haircut again” or being disappointed with a There is always time for the most important things in our
dessert in a restaurant then proclaiming "Right! For the rest lives. Think about it. Is it right for a parent to insist that they
of my life I am never ordering a dessert again." We would have no time to spend with their kids? Is it right for a
not say these things, right? But when it comes to personal person to claim they have no time to look after their health?
change, this is exactly the type of thinking that is holding Is it right for a business to say they have no time to think
us back. strategically? It is absolutely twisted thinking. We all have
time to put the most important things in our life into our
calendar. The consequences of neglecting this, and hiding
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June
2017)
behind the excuse of being busy, is possibly the greatest consistently is far more powerful than what you say. Thus,
regret that people face at the end of their lives. Don't be practicing a Morning Ritual will empower you to be a
that person. You are the only one who can look after greater influence on your children as you are leading by
yourself (body, mind, heart and spirit). It is no one else's example.
responsibility. Continuously neglecting this reality will be
one of the biggest mistakes of your life. Of course, helping your children in the morning is important
and, at the moment, it may feel that your mornings are
Argument #5: I have kids to look after in the morning – chaotic. However, many other parents in far more stressful
I don't have time for this. environments have managed to successfully have a
Morning Ritual, and so can you. There is an answer. As
My Response: This is directly related to argument #4. you will read in the seven stories, there are many different
However, I want to give a special message to some types of Morning Rituals that you can have. You can
parents out there who are quick to use their kids as an customize it so that you can still serve your kids in the
argument for not investing in their personal development. morning. It is not a “win-lose” situation. Intelligent planning
Remember, what I am about to say comes from a place of can make it a big “win-win” for everyone involved. I know of
love and truth and I believe that some parents really need families who have actually involved their kids in their
to hear this message. Here we go… Morning Ritual: for example, practicing gratitude while
eating a healthy breakfast together.
Stop using your kids as an excuse for not investing in your
personal development! So let go of those arguments that say that someone else
(whether a child or an adult) is stopping you from looking
Having a Morning Ritual is not an act of selfishness: this is after yourself. If you keep neglecting yourself, others will
a false limiting belief. There is a massive difference eventually be forced to look after you. Your level of
between self-love and being selfish. A Morning Ritual is success in life is directly related to your level of personal
one of the greatest examples of self-love that you can development. That is the same for you and your kids. Think
practice everyday. long term. It could be one of the best decisions you ever
make for both yourself and your kids.
“If you can’t love yourself, how in the hell are you
going to be able to love somebody else?”— RuPaul Argument #6: None of my friends practice a Morning
Andre Charles Ritual. / There are a lot of successful people who don't
practice a Morning Ritual.
Would you want your kids to neglect themselves like this?
Remember: modeling is the greatest teacher. What you do
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My Response: This is one of the most dangerous the broken relationship with his children that causes him
arguments that someone can make. Comparing yourself massive pain. We are quick to label a young manager as
with others is an excuse that can cause you to be stuck for successful because of his work performance, whilst
years. I'm sure most of us can think of occasions in our knowing nothing about how he secretly hates his job and
childhood when our elders told us, "If everyone else dreams of being a musician.
jumped off a cliff, would you do it?” The answer, of course,
is no (however, to this day, I still do not know anyone who I do not try to dance better than anyone else. I
has jumped off a cliff!). Let's go a bit deeper because, as only try to dance better than myself.” - Arianna
adults, we need to understand the real danger if we allow
ourselves to compare ourselves with other people to reach
Huffington
an irrational conclusion that somehow justifies our own
It is impossible to holistically measure another person's
action or inaction. Fools do this. I don’t want you to do the
success from afar. The only person you can measure is
same.
yourself, by asking yourself questions like “Am I living a
purpose-driven life? Am I living every day with excitement
The first thing I must say is: “Never ever compare yourself
and drive? Am I happy with the status of my most
to someone else.” The only person you can compare
important relationships? Are all my ladders in life leaning
yourself with is your own potential self. You can study other
against the right walls? If this was the last day of my life,
people to get inspiration and ideas, but do not fall into the
would I be happy with how I am spending it?”
trap of trying to live someone else’s life. The mindset of “no
one else is doing it” is a follower mentality. If everyone had
For the so-called "successful people" without a Morning
this mentality, then the human race would never have
Ritual, I am of the strong opinion that they too are missing
evolved and survived. That is not you.
out (or missed out if they are no longer alive) on the
extraordinary benefits of a Morning Ritual. Choosing to not
This book is written for people who have the power to
even experiment with Morning Rituals is the same as
break free from this follower mentality.
saying that you are not willing to do what it takes to reach
your potential. There are millions of testimonies (written,
Today, most of the world has a very twisted view of
audio and video) that will testify to the significant benefits
success. Even its definition in dictionaries is very wrong.
of having a Morning Ritual. I have never seen a testimony
We live in a world quick to label others as “successful” or
from someone saying: "having a Morning Ritual made
“unsuccessful.” What qualifies us to judge someone else?
things worse".
We may be quick to label a famous movie star as
successful, whilst knowing nothing about their struggle with
chronic depression. We are quick to label the richest man
in the country as successful, whilst knowing nothing about
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Argument #7: I am happy with what I am achieving determine the real success of their marriage. The average
right now. / I don’t need to make a change in my daily professional spends more time worrying about what other
routine. people think than creating the dedicated time they need
every day to develop themselves to their potential.
My Response: One of my teachers once told me "Mike: no
problem is a problem." Saying that everything is OKAY (or I did not write this book for average people.
rating your current Morning Ritual 10 out of 10) is the same
as saying there is no need for improvement. This is The fact you are reading this book is the evidence I need to
extremely dangerous thinking and it is the reason why so believe that you are different. You are not average. You
many relationships break up, why so many successful were born for greatness, to become world-class, and to
teams fail to sustain their past success, and it is the reason unleash your potential. Don’t be average. You deserve
why so many people are living a life far below their better.
potential. There is no such thing as perfect health, perfect
energy, perfect relationships or perfect career. There is “Better is possible. It does not take genius. It takes diligence. It takes
always room for growth in every area of our lives. There moral clarity. It takes ingenuity. And above all, it takes a willingness to
are no exceptions. try.”
― Dr Atul Gawande
The same thinking applies to Morning Rituals. There is no
such thing as a perfect Morning Ritual. There is always a
next level.
The One Word At The Heart Of All Resistance.
People who state that they are satisfied with their status
After reading this chapter, you may have concluded that
quo are missing out on another extraordinary level of
there is no real valid argument against having a Morning
happiness and meaning that is within our reach.
Ritual: the extraordinary benefits far outweigh any
supposed negatives.
This is how average people think. Don’t think like average
people.
Now, looking back over the seven most common
arguments that people use to resist, did you notice
Those who choose a life of greatness are not average.
something they all have in common?
Think about it. The average person spends more time
planning a vacation than planning their life. The average
If you peel back the layers of excuses used to resist a
couple spends more time planning their wedding day than
Morning Ritual (or any significant personal change for that
planning the behaviors, routines, and habits that will
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matter) you will discover one word at the heart of all the People who we consider courageous are those who are
resistance: FEAR. simply using their own fear in a positive way.
Fear is the ultimate reason why most people will never I want you to accept that you will never completely remove
reach their potential. fear from your life. Instead, I want you to use fear to your
advantage. Be fearful of living a life in which you do not
Fear is the real driver behind people’s decisions to stay in become the best version of you. Be fearful of living a life
their comfort zone. We fear leaving others behind, we fear that is not aligned with your core values. Be fearful of living
the unknown, and we fear what others may think of us. We a life in which you do not accomplish the great purpose
become paralyzed against taking positive action, and we that you were born to achieve. These are the ways that we
hide behind a self-created story (inspired by the norms of can use fear to drive us towards personal excellence.
society) that somehow justifies our inaction. It is the
greatest human tragedy. Human potential left unfulfilled, a “Your life should be dominated by only one main
genius that never gets unleashed, a great story that never fear: not fully optimizing today. That’s the healthiest fear
gets told. in the world.”— Tai Lopez
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2017)
We
are
all
created
differently.
Chapter
5
9
Super
Habits
That
Will
In
this
chapter,
I
am
going
to
share
what
has
worked
for
Transform
Your
Life
me,
but
remember
that
it
is
your
testimony
that
matters
most.
Regardless
of
what
I
or
anyone
else
says,
it
is
only
through
valid
self-‐experimentation
that
you
will
discover
if
Success is nothing more than a these
9
super
habits
are
of
any
value
to
you.
few simple disciplines, practiced every day."
— Jim Rohn As
you
read
through
this
list,
I
am
not
expecting
you
to
include
all
9
super
habits
in
your
Morning
Ritual.
Think
of
them
as
items
on
the
menu
of
a
buffet.
At
a
buffet,
you
are
I
want
to
introduce
to
you
9
super
habits
that
you
can
not
expected
to
eat
everything
on
offer
(even
though
some
include
in
your
Morning
Ritual
to
take
your
performance
in
of
us
try).
We
all
have
different
tastes
in
food.
If
you
don’t
every
area
of
your
life
to
a
world-‐class
level.
These
nine
like
seafood,
don’t
eat
the
fish.
If
you
are
allergic
to
nuts,
super
habits
come
from
my
research
of
the
Morning
Rituals
don’t
take
the
peanut
sauce.
If
you
don’t
like
spice,
don’t
of
high-‐performing
people
as
well
as
my
own
personal
add
the
hot
sauce.
This
makes
total
sense,
right?
Use
that
experience
with
each
super
habit.
same
thinking
as
I
present
these
9
super
habits.
These
are
the
9
super
habits
that
I
now
practice
during
my
Finally,
I
am
intentionally
not
giving
too
much
detail
about
Morning
Ritual:
the
ritual
that
has
helped
transform
my
life.
why
these
9
super
habits
are
so
powerful.
There
are
enough
I
would
not
have
been
able
to
write
this
book
without
these
articles,
books
and
training
programs
out
there
dedicated
super
habits.
When
I
compare
my
life
before
and
after
to
each
one
of
these
super
habits.
There
is
an
ocean
of
free
practicing
my
world-‐class
Morning
Ritual,
There
is
a
information
for
you
to
go
even
deeper
into
each
topic.
massive
difference
—
physically,
emotionally,
mentally
and
Instead,
I
am
going
to
give
you
a
brief
overview
of
why
spiritually.
My
own
personal
experience
is
one
of
the
these
super
habits
are
so
powerful.
The
seven
stories
go
reasons
why
I
am
so
determined
to
share
this
with
you.
into
the
detail
on
how
you
can
apply
these
super
habits
to
your
own
Morning
Ritual.
However,
as
excited
I
am
to
share
these
9
super
habits
with
you,
I
was
very
cautious
when
writing
this
part
of
the
book.
To
make
it
easier
for
you
to
remember,
I
have
used
the
I
want
to
be
sensitive
to
the
fact
that
not
everyone
needs
to
acronym
"TRANSFORM"
to
represent
the
9
super
habits:
do
everything
that
I
do.
When
you
are
studying
other
people,
you
do
not
need
to
copy
everything
they
do.
T
–
Thankfulness
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stay
inside
your
head.
It
cannot
be
approached
logically.
You
need
to
find
that
feeling
in
your
heart.
You
need
to
Being
thankful
(an
attitude
of
gratitude)
is
where
you
make
the
time
to
find
the
feeling.
Once
you
have
that
feeling
explore
your
life
(past,
present
and
future)
for
the
people,
in
your
heart,
it
is
impossible
for
you
to
be
consumed
by
places
and
things
that
give
you
joy,
peace,
and
love.
fear,
worry
or
stress.
This
is
how
you
get
the
maximum
value
from
this
extraordinary
super
habit.
Without
a
conscious
and
intentional
effort,
our
brain’s
default
thinking
is
to
focus
on
what
is
wrong
or
what
is
(For
a
practical
example
–
see
page
X)
missing.
If
we
let
this
type
of
thinking
dominate
our
thoughts,
we
end
up
looking
at
the
world
with
a
scarcity
R
–
Rest
your
Mind
mentality
and
with
a
very
pessimistic
outlook
on
life.
It
crushes
our
enthusiasm.
Being
thankful
is
the
opposite
of
Whether
you
call
it
stillness,
silence,
meditation
or
this,
and
I
passionately
believe
it
is
the
most
powerful
mindfulness,
resting
your
mind
is
like
exercising
the
human
emotion
of
all.
"concentration
muscle"
in
your
brain.
It
is
about
significantly
slowing
down
the
thought
processes
in
your
A
daily
gratitude
practice
is
proven
to
help
you
feel
more
mind
so
that
you
spend
more
time
in
the
present
moment.
connected
to
others.
It
strengthens
your
immune
system,
creates
less
stress
and
more
relaxation,
gives
you
a
better
The
effect
of
not
having
a
daily
practice
like
this
is
like
night’s
sleep,
gives
you
more
energy
and
confidence,
having
your
mind
switched
on
all
the
time:
constantly
increases
your
creativity
and
puts
you
in
a
better
position
thinking
of
things
you
need
to
do
or
problems
you
need
to
to
bounce
back
from
adversity.
If
there
ever
was
a
title
for
solve;
dwelling
on
situations
from
your
past
or
possible
“King
of
all
Habits,”
this
is
it.
If
you
do
nothing
else
from
this
situations
in
your
future.
Like
a
phone
that
is
being
book
but
apply
daily
gratitude
practice
to
your
Morning
constantly
charged,
this
will
eventually
lead
to
a
reduction
Ritual,
then
this
book
will
have
served
its
purpose
of
in
your
daily
performance
and,
potentially,
total
burnout.
making
the
world
a
better
place.
“A disciplined mind brings happiness.” — The Buddha
“Showing
gratitude
is
one
of
the
simplest
and
yet
most
powerful
things
humans
can
do
for
each
other.”
For
millions
of
people
around
the
world,
resting
their
—
Randy
Pausch
minds
is
a
super
habit
that
empowers
them
to
be
more
focused
throughout
the
day
on
the
task
that
matters
the
However,
it
is
important
to
share
with
you
the
number
one
most.
Being
physically
still
is
just
one
way
to
do
this.
mistake
people
make
when
trying
to
make
gratitude
a
Resting
your
mind
can
also
be
done
effectively
by
doing
a
habit.
A
state
of
thankfulness
cannot
be
created
when
you
repetitive
physical
activity
like
walking,
running
or
even
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June
2017)
cleaning
your
house.
However,
what
if
you
have
a
false
limiting
belief?
That
you
On
a
personal
level,
this
is
something
that
I
resisted
for
are
not
smart
enough,
not
good
enough,
not
beautiful
years.
I
could
not
understand
how
what
I
saw
as
"doing
enough.
Does
this
impact
how
you
see
yourself?
Does
this
nothing"
had
any
productive
benefits.
How
wrong
I
was.
My
impact
what
you
think
is
possible
for
you?
Does
this
impact
perspective
changed
when
a
friend
told
me
to
type
how
you
feel
every
day?
Does
this
impact
how
you
act?
Of
"successful
people
who
meditate"
into
Google.
I
found
the
course
it
does.
names
of
many
people
that
I
greatly
respect,
swearing
that
the
daily
practice
of
resting
their
mind
had
a
profound
Having
personalized
positive
affirmations
that
we
repeat
to
impact
on
their
personal
success.
Once
I
dug
deeper,
I
ourselves
every
day
can
be
one
of
our
greatest
discovered
that
almost
80%
of
world-‐class
performers
have
countermeasures
to
the
self-‐sabotaging
false
limiting
some
type
of
daily
practice
where
they
rest
their
mind.
beliefs
that
are
trying
to
overtake
our
minds
and
limit
our
potential.
A
–
Affirmations
There
are
so
many
ways
to
do
this,
but
my
biggest
tip
is
to
Affirmations
are
personalized
positive
statements
that
you
first
identify
your
top
three
false
limiting
beliefs
and
then
repeat
to
yourself
to
help
you
overcome
the
false
limiting
develop
positive
affirmations
that
say
the
opposite
to
them.
beliefs
that
are
preventing
you
from
reaching
your
These
statements,
or
different
versions
of
these
statements,
potential.
become
your
affirmations
to
be
updated
as
often
as
you
like.
Some
people
even
go
as
far
as
recording
their
Affirmations
are
probably
the
most
underrated
and
affirmations
on
their
phone
and
then
playing
them
back
to
misunderstood
practice
in
the
world
of
personal
themselves
while
exercising.
There
are
so
many
ways
to
development.
To
explain
why
they
are
so
powerful,
I
first
achieve
the
same
result.
need
you
to
see
the
connection
between
what
we
believe
and
how
we
act.
What
we
believe
(even
if
it
is
100%
false)
(For
a
practical
example
–
see
page
X)
is
how
we
define
our
world
and
ourselves,
thus
impacting
how
we
feel.
It
is
how
we
feel
that
has
the
greatest
N
–
New
Learning
influence
on
how
we
act
and
react
to
the
world
around
us.
Emotions
drive
motions.
So,
our
beliefs
either
empower
or
This
super
habit
refers
to
the
mental
practice
of
feeding
disempower
us.
your
mind
content
that
inspires
or
empowers
you
to
become
better.
“When you believe in yourself, other people will believe in
you too.” — Sophia Amoruso Acquiring
knowledge
is
the
foundation
for
making
progress
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in
every
area
of
life.
There
is
not
one
person
from
history
generate
multiple
bad
ideas
that
bring
you
closer
to
who
achieved
anything
great
without
learning
a
vast
body
discovering
great
ideas.
of
knowledge.
I
can't
count
the
number
of
great
ideas
that
have
come
to
“I
see
life
like
one
long
university
education
that
I
me
using
this
simple
process.
Everything
you
need
to
never
had
–
everyday
I’m
learning
something
new.”
overcome
the
challenges
that
you
face
today
is
already
—
Richard
Branson
within
you.
Greatness
is
within
you.
You
just
need
the
right
tools
and
environment
to
help
you
realize
it
more
quickly.
We
all
have
time
for
new
learning
every
day
but,
sometimes,
we
are
ignorant
to
the
myriad
of
opportunities
(For
a
practical
example
–
see
page
X)
available
to
learn
stuff
that
relates
to
our
lives.
Years
ago,
I
wanted
to
learn
more
about
entrepreneurship
but,
instead
S
–
Sweat
of
doing
something
about
it,
I
just
used
the
"I
don't
have
time"
excuse.
The
truth
is,
of
course,
I
had
time.
We
all
have
This
super
habit
refers
to
any
physical
activity
(running/
time
for
the
most
important
things.
What
helped
me
break
walking/
swimming/
stretching/
lifting)
that
causes
you
to
free
from
that
way
of
thinking
was
listening
to
audio
books
sweat.
(and
later
to
podcasts)
on
my
commute
to
work
instead
of
just
listening
to
whatever
was
on
the
radio.
This
had
a
Exercise
is
maybe
the
last
thing
people
want
to
do
first
massive
impact
on
my
personal
growth
especially
when
I
thing
in
the
morning.
However,
for
our
body,
heart,
and
selected
content
that
directly
related
to
a
significant
mind,
physical
activity
is
possibly
the
closest
thing
we
have
problem
I
was
trying
to
solve
or
the
desired
result
I
was
to
a
miracle
drug.
No
man-‐made
drug
can
ever
give
us
the
trying
to
pursue.
extraordinary
benefits
that
this
super
habit
can
give.
Although
the
most
common
sources
of
new
learnings
today
“A bear, however hard he tries, grows tubby without
are
books,
podcasts,
videos
and
blogs,
let
me
share
with
exercise.” — Winnie-the-Pooh
you
one
practice
in
particular
that
still
amazes
me,
and
yet
one
that
they
don't
teach
in
schools.
It
is
the
daily
super
Our
nomadic
ancestors
spent
all
their
time
moving
around
habit
of
exercising
your
inner
genius.
in
search
of
food
and
shelter.
They
travelled
large
distances
on
a
daily
basis.
Thus,
our
bodies
are
designed
and
have
It
is
a
very
simple
habit:
Find
some
quiet
time
on
your
own
evolved
to
be
regularly
active.
Sitting
down
all
day
at
a
desk
with
a
pen
and
paper,
and
brainstorm
10
to
15
ideas
on
a
or
in
front
of
the
TV
has
disastrous
consequences
if
we
particular
topic
or
area
that
you
want
to
improve.
The
don’t
do
something
to
get
our
bodies
moving.
The
primary
primary
purpose
is
not
to
generate
good
ideas
but
to
reason
that
so
many
people
are
chronically
sick
and
die
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2017)
young
is
because
they
consistently
neglect
the
importance
“Let food be thy medicine and medicine be thy food.”
of
this
daily
super
habit.
— Hippocrates
There
are
so
many
different
ways
to
exercise
in
the
The
fuel
we
put
into
our
bodies
has
a
lasting
effect,
greater
morning.
You
don't
need
a
gym
or
a
swimming
pool,
special
than
the
scope
of
the
day.
This
is
complicated
and
clothes,
special
equipment,
a
team
or
an
instructor
to
start.
controversial
because
the
food
and
drink
industry
is
a
There
are
literally
hundreds
of
exercises
drills
you
can
do
global
multi-‐billion
industry.
There
are
a
lot
of
people
with
by
your
bedside
that
will
get
your
body
sweating.
For
those
commercial
interests
in
keeping
you
ignorant,
so
they
keep
who
struggle
with
the
thought
of
exercise,
ask
yourself
how
you
eating
and
drinking
the
garbage
that
they
say
is
good
you
can
make
the
experience
more
enjoyable?
There
are
for
you
and
your
family.
many
ways
to
do
it,
from
listening
to
podcasts,
audiobooks
or
music,
to
teaming
up
with
a
partner.
I
believe
there
is
a
big
change
coming
to
the
food
industry.
I
believe
that
the
real
science
of
which
foods
are
good
and
Daily
exercise
is
more
than
just
about
the
physical
benefits.
bad
will
become
so
widely
known
and
mainstream
that,
in
A
daily
physical
activity
that
causes
us
to
sweat
is
proven
to
the
near
future,
we
all
will
look
back
with
horror
and
say,
"I
have
a
positive
impact
on
how
we
think
and
feel.
Moving
can't
believe
we
allowed
our
children
to
eat
that."
your
body
is
the
fastest
way
to
change
how
you
feel.
As
our
emotional
state
has
the
greatest
influence
on
how
we
act
But
why
wait
until
everyone
else
"gets
it"?
We
have
the
and
react,
there
is
really
not
one
valid
argument
against
information
now!
We
really
do,
but
we
need
to
be
proactive
some
form
of
daily
exercise.
to
go
and
discover
it
for
ourselves
and
not
wait
for
others
to
come
to
us.
Until
you
take
that
step
of
enlightening
F
–
Fuel
yourself,
you
are
losing
out
on
becoming
the
best
you.
This
super
habit
refers
to
the
food
and
drink
we
put
into
Rather
than
run
the
risk
of
overwhelming
you
with
the
our
mouths
every
morning,
which
relates
directly
to
our
thought
of
totally
changing
your
eating
and
drinking
habits,
energy
levels
and
ability
to
prevent
and
fight
disease.
I
want
to
challenge
you
to
focus
on
your
most
important
meal
of
the
day
—
your
breakfast.
I
challenge
you
to
look
at
The
most
controversial
habit
on
this
list
is
the
decision
the
ingredients
of
your
breakfast,
as
well
as
the
quantities
about
which
foods
we
eat
and
fluids
we
drink.
It
seems
that
and
qualities
of
what
you
are
eating
and
drinking
every
everyone
has
a
different
opinion
on
what
is
healthy
and
morning.
Research
what
world-‐class
performers
eat
and
what
is
not.
The
truth
is,
every
time
you
eat
or
drink,
you
drink
every
morning
and
compare
that
to
your
daily
are
either
fighting
disease
or
feeding
it.
breakfast.
Ask
yourself,
“Is
this
the
best
fuel
I
could
be
putting
in
my
body?”
37
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technology
is
such
an
integrated
part
of
our
daily
lifestyle,
In
particular,
most
people
do
not
drink
enough
water
when
the
majority
of
the
world's
urban
population
does
not
they
wake
up.
The
one
thing
your
body
needs
more
than
spend
enough
time
outdoors
every
day.
Our
lifestyles
are
anything
else
once
it
wakes
up
is
water.
You
have
been
designed
to
stay
indoors
in
air-‐conditioned
rooms,
exposed
without
it
all
night,
and
your
body’s
optimal
performance
to
man-‐made
light
(fake
light)
that
has
none
of
the
healing
depends
on
you
being
correctly
hydrated.
The
best
thing
and
energetic
powers
of
our
mighty
sun.
you
can
do
is
to
drink
one
or
two
glasses
of
water
once
you
wake.
You
may
be
surprised
by
the
power
of
a
small
change
As
old-‐fashioned
as
it
may
sound,
things
like
sunshine
and
in
what
you
eat
and
drink
in
the
morning
can
have
such
an
fresh
air
are
hard
to
beat.
Thus,
if
we
are
to
get
the
best
extraordinary
impact
on
your
energy
levels
for
the
rest
of
from
our
day,
we
must
find
time
every
day
to
get
outside
the
day.
and
take
advantage
of
these
free
gifts
that
Mother
Nature
gives
us.
O
–
Outdoors
This
is
a
dedicated
time
every
morning
to
go
outside
and
R
–
Remind
yourself
get
sunshine
and
fresh
air.
There
would
be
no
life
on
earth
without
the
sun.
Every
living
thing
on
earth
depends
on
the
A
daily
practice
of
reminding
yourself
of
your
desired
sun.
Scientific
studies
show
us
that
getting
the
right
amount
future
—
like
your
dreams,
goals,
and
vision
is
essential
for
of
daily
sunshine
(not
too
much,
not
too
little)
and
spending
peak
performance.
enough
time
walking
in
nature
are
critical
elements
of
healthy
living.
In
the
morning,
exposing
your
eyes
to
the
"Champions aren't made in the gyms. Champions are
sun
(using
no
glasses
or
contact
lenses)
has
the
powerful
made from something they have deep inside them—a
effect
of
setting
your
circadian
rhythm
(optimizing
your
desire, a dream, a vision." — Muhammad Ali
energy
for
the
day).
Your
optimal
performance
depends
on
it.
As
a
species,
we
have
never
been
more
distracted
than
we
are
today.
There
are
so
many
things
competing
for
our
"Sunshine is energy and energy is life." — Chad Davis attention.
Millions
of
people
are
addicted
to
following
whatever
appears
on
their
social
media
feed.
Many
of
us
Of
all
the
9
super
habits
on
this
list,
this
is
the
one
that
are
drowning
in
a
sea
of
information
and
are
losing
clarity
surprises
most
people.
Why
is
it
even
on
this
list?
It
should
about
what
is
most
important
for
us
in
the
present
and
in
be
so
obvious
that
going
outside
every
morning
to
get
fresh
the
future.
air
and
sunshine
is
a
good
thing
to
do.
However,
because
of
the
rapid
urbanization
of
our
planet
and
because
We
easily
forget
our
reasons
for
change.
We
forget
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2017)
about
the
future
we
want
to
create,
the
great
things
we
when
you
successfully
make
and
keep
small
promises
to
want
to
achieve,
or
the
type
of
person
we
want
to
become.
yourself.
Integrity
is
the
opinion
you
have
of
your
own
capability
to
make
progress,
and
it
is
the
foundation
for
A
dedicated
time
every
morning
spent
visualizing
a
future
your
confidence
in
how
you
approach
tasks
and
challenges.
desired
scenario
has
the
extraordinarily
powerful
effect
of
Our
confidence
in
our
own
capability
is
like
a
muscle:
we
giving
us
the
clarity,
focus,
and
energy
we
need
to
continue
need
to
exercise
it
daily
to
improve
it.
The
reason
this
to
move
forward
in
the
right
direction.
The
future
scenario
super
habit
is
so
powerful
is
that
it
gets
you
to
focus
on
can
be
a
goal
we
want
to
achieve
later
that
day,
later
that
what
is
in
your
control.
week,
or
even
years
from
now.
Think
about
it
from
a
new
perspective.
Every
morning
is
an
There
are
various
ways
to
do
this:
through
creating
a
vision
opportunity
we
are
all
given
to
make
this
day
great.
If
we
board
and
posting
it
on
your
bedroom
wall;
writing
your
pause
and
think
of
small
things
we
can
do
for
others,
then
goals
down
on
paper
and
putting
it
in
your
wallet;
or
we
realize
that
we
have
hundreds
of
opportunities
every
drawing
pictures
of
the
future
you
want
to
create
in
your
day
to
make
someone's
day.
We
have
the
freedom
to
journal.
Of
course,
the
simplest
way
is
closing
your
eyes
and
choose.
Why
not
choose
to
do
great
things
every
day?
thinking
about
what
that
desired
future
will
both
look
and
feel
like
in
detail.
It
may
only
take
you
a
couple
of
minutes
“Do
not
belittle
any
good
deed,
even
meeting
your
brother
to
do
this,
but
the
extraordinary
effect
this
has
on
your
with
a
cheerful
face.”
—
The
Prophet
Muhammad
mind
cannot
be
underestimated.
Writing
down
(or
typing)
your
three
unique
promises
to
yourself
about
how
you
are
going
to
make
this
day
great
M
–
Make
a
Promise
reminds
you
of
how
much
power
you
have.
It
is
such
an
empowering
super
habit
and
is
something
that
only
takes
a
This
is
an
intentional
moment
in
which
you
make
a
promise
minute
or
so
to
complete.
Like
gratitude,
it
is
something
to
yourself
about
what
specifically
you
are
going
to
do
to
you
can
easily
share
with
others,
especially
over
breakfast,
make
today
great.
This
can
include
promises
of
things
you
as
you
ask
them
what
three
things
they
can
do
to
make
can
do
for
yourself
and
for
others,
or
promises
about
how
today
great.
you
are
going
to
behave
or
react
to
certain
situations.
(For
a
practical
example
–
see
page
X)
The
purpose
of
this
super
habit
is
not
just
about
creating
a
“to
do”
list
for
yourself.
It
is
not
about
just
about
getting
There
you
have
it:
the
9
super
habits
that
you
can
practice
things
done.
This
super
habit
is
really
about
increasing
your
in
your
Morning
Ritual
to
TRANSFORM
your
life:
personal
integrity.
Your
personal
integrity
is
increased
39
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117
1. Thankfulness
2. Rest
your
mind
3. Affirmations
Chapter
6
4. New
Learning
Seven
Stories
Of
5. Sweat
Extraordinary
Personal
Change
6. Fuel
7. Outdoors
8. Remind
yourself
(Note:
You
only
need
to
read
two
or
9. Make
a
promise
three
of
these
stories)
“Great stories teach you something. That's one reason I
Remember
that
the
primary
focus
of
this
book
is
not
haven't slipped into some sort of retirement: I always feel
knowledge-‐focused,
it
is
application-‐focused.
In
most
cases,
like I’m learning something new.” — Clint Eastwood
you
already
know
the
habits
you
need
in
your
life.
Our
primary
focus
in
this
book
is
on
how
you
can
make
the
I
want
to
make
a
very
important
disclaimer
before
habits
you
desire
most,
your
habits.
I
believe
that
most
of
you
start
reading
these
seven
stories.
You
do
not
the
9
super
habits
discussed
here
have
not
surprised
you.
have
to
read
all
seven
stories.
At
the
time
of
printing
this
book,
the
majority
of
people
who
have
already
Our
primary
problem
is
not
that
we
don't
know
what
to
do:
successfully
completed
the
21-‐Day
Challenge
have
it
is
that
we
don't
know
how
to
consistently
do
what
we
shared
with
me
that
reading
just
two
or
three
of
the
know
we
must
do.
This
is
the
problem
I
want
to
help
you
stories
were
enough
to
prepare
them
to
start
their
solve.
own
21-‐Day
Challenge.
So
for
now
I
want
you
to
pick
the
stories
that
you
can
relate
to
the
most.
Below
are
Let's
now
take
a
look
at
the
stories
of
seven
ordinary
your
options.
people
who
made
the
decision
to
create
their
own
world-‐
class
MORNING
RITUAL.
As
I
mentioned
earlier,
these
21-‐Day
Challenge
Success
Stories
seven
stories
are
the
most
valuable
part
of
the
book.
All
the
chapters
you
have
read
so
far
have
been
leading
up
to
this
• Ed
achieved
incredible
excess
weight
loss
and
point.
became
a
role
model
for
his
friends
and
work
colleagues.
So
make
sure
that
you
have
a
pen
in
your
hand.
Take
notes.
If
these
seven
ordinary
people
can
create
such
an
• Jane,
a
teacher,
recovered
from
a
broken
heart
to
extraordinary
personal
change,
so
can
you.
win
her
confidence
back
and
was
then
able
to
40
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Code
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Copy
June
2017)
inspire
her
students
to
become
more
positive
about
However,
I
believe
that
it
is
not
what
they
did,
but
their
studies.
it
is
how
they
did
it,
that
will
be
of
most
value
to
• Michelle,
a
business
owner,
solved
her
problem
of
you.
After
you
have
read
your
two
or
three
chosen
constantly
feeling
overworked
and
stressed,
and
how
stories,
I
want
you
to
jump
straight
to
the
next
she
was
able
to
teach
the
rest
of
her
team
to
become
chapter.
The
remaining
stories
you
can
read
at
a
more
productive.
later
day
after
you
have
started
the
21-‐Day
• Carlo,
a
first
time
father,
was
able
to
overcome
the
Challenge.
The
most
important
thing
is
to
get
you
old
destructive
habits
of
his
past
and
become
a
hero
started
on
this
challenge:
you
will
have
plenty
of
for
his
wife
and
daughter.
time
to
finish
reading
the
remaining
stories
during
• Matt,
stuck
in
his
career,
was
finally
able
to
pursue
the
21
Days.
his
passion
and
at
the
same
time
empower
his
younger
brother
to
breakthrough
to
the
next
level.
• Pia,
an
entrepreneur,
was
able
to
revitalize
her
struggling
online
business
and
motivate
her
friends
to
follow
her
example
of
mastering
personal
change.
• Angela,
a
recently
promoted
manager,
was
able
to
overcome
the
biggest
challenge
of
her
career
and
transform
the
performance
of
her
new
department.
So
which
are
the
stories
that
appeal
to
you
most?
These
are
the
stories
that
I
want
you
to
read
first.
You
will
read
both
what
they
did
well
and
what
they
could
have
done
differently.
Extract
as
much
value
as
you
can
from
these
stories.
Sometimes
you
will
learn
more
from
their
mistakes
than
you
will
from
their
successes.
“Learn from the mistakes of others. You can’t live
long enough to make them all yourself.” - Eleanor
Roosevelt
41
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Ed
• While
I
am
in
the
shower,
I
will
brush
my
teeth.
• Once
I
dry
myself,
I
will
lie
back
on
my
bed
and
meditate
for
15
minutes
using
a
guided
meditation
app.
Achieved
incredible
excess
weight
loss
and
became
a
role
model
for
his
friends
and
work
colleagues.
• After
that,
I
will
write
down
three
things
that
I
am
feeling
grateful
for
right
now.
• Then
I
will
write
down
three
things
that
I
can
do
to
Background
make
today
great.
• After
that,
I
will
put
on
my
favorite
worship
music.
Before
starting
the
21-‐Day
Challenge,
Ed
was
very
out
of
While
I
dress
for
work
I
will
also
be
singing
to
the
shape:
people
who
hadn’t
seen
him
for
a
long
time
were
music.
always
commenting
on
his
weight
gain.
In
the
past,
Ed
has
• I
will
go
downstairs
to
the
kitchen
and
drink
one
tried
to
make
exercise
and
healthy
eating
a
habit
but,
at
his
more
glass
of
water.
own
admission,
he
has
“failed
miserably”.
• Then
I
will
walk
to
my
bus
stop
(five
minutes)
and
wait
for
my
7:30
a.m.
bus
to
work.
During
the
45-‐
However,
this
time
Ed
is
determined
to
make
a
lasting
minute
commute,
I
will
continue
listening
to
change
in
his
life.
He
had
never
tried
to
exercise
in
the
podcasts.
morning
before,
so
he
thought
that
building
a
ritual
around
• While
I
walk
to
the
office
building
from
the
bus
stop,
that
would
be
something
that
could
work
for
him.
I
will
affirm
to
myself
what
an
awesome
person
I
am.
I
am
kind,
caring,
and
deserving
of
success.
Ed’s
New
Morning
Ritual
• Once
I
get
to
my
desk,
I
will
say
good
morning
to
everyone
I
meet.
Wake
Up
Time:
6:15
a.m.
• I
will
look
at
my
planner
for
the
week
and
prioritize
• Go
to
restroom
for
a
pee
then
throw
cold
water
on
my
tasks
for
the
day.
my
face.
• After
that,
I
will
join
my
colleagues
in
the
kitchen
• Go
to
the
kitchen
area
and
drink
one
glass
of
water.
area
and
have
a
healthy
breakfast.
• Put
on
my
workout
clothes;
go
for
a
15-‐minute
run/walk
in
my
estate
to
catch
the
morning
An
interview
with
Ed
before
he
started
the
21-‐Day
sunshine.
Challenge
• I
will
listen
to
inspiring
podcasts
on
my
smartphone
as
I
exercise.
1. Immediately
after
completing
your
new
• When
I
return,
I
will
go
for
a
warm
shower.
Morning
Ritual
how
do
you
want
to
feel?
42
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I
want
to
feel
healthy
and
energetic:
to
be
confident
bedroom,
I
will
open
my
curtains
so
that
the
sun
in
myself
that
what
I
am
doing
is
giving
me
the
best
shines
on
my
face,
then
I
will
immediately
drink
a
possible
start
to
my
day.
fresh
glass
of
water.
As
an
extra
incentive
(I
live
in
a
tropical
climate)
I
am
going
to
set
my
air
conditioner
2. After
you
successfully
complete
the
21-‐ to
switch
off
10
minutes
before
my
alarm
goes
off.
Day
Challenge
what
is
the
desired
result
The
resulting
increase
in
room
temperature
will
you
want
to
achieve
the
most?
make
me
really
uncomfortable:
I
am
sure
that
will
It
would
be
amazing
to
look
in
the
mirror
and
see
a
be
enough
to
get
me
going.
thinner,
slimmer
and
healthier
version
of
me.
I
want
to
start
feeling
more
confident
around
the
girls
I
5. How
are
you
going
to
design
your
environment
like.
I
want
them
to
notice
how
good
I
look.
I
want
to
make
it
easier
for
you
to
do
your
Morning
them
to
talk
to
each
other
about
how
handsome
I
Ritual
and
more
difficult
for
you
to
not
do
it?
am.
I
think
the
thing
I
dread
the
most
is
the
exercise
3. Why
is
that
desired
result
so
important
to
part,
so
I
know
a
part
of
my
brain
will
be
looking
for
you?
excuses
for
me
to
skip
this.
To
make
it
easier,
I
will
I
am
fed
up
with
being
overweight.
I
get
depressed
thinking
have
my
workout
clothes
and
running
shoes
about
it.
It
has
destroyed
my
confidence.
That's
the
reason
prepared
the
night
before
and
left
in
the
center
of
why
I
have
been
single
for
the
past
three
years.
I
am
lonely.
my
room.
I
will
also
put
my
iPod
next
to
my
running
A
lot
of
my
friends
are
in
relationships
and
I
sometimes
feel
shoes
and
have
it
set
to
automatically
download
like
they
take
pity
on
me
by
letting
me
hang
out
with
them.
some
of
my
favorite
podcasts
so
I
will
have
some
I
hate
feeling
like
this.
I
have
had
enough
of
their
fat
jokes.
I
really
good
stuff
to
listen
to
while
I
exercise.
deserve
better.
4. How
are
you
going
to
make
it
easier
for
you
to
6. How
are
you
going
to
make
it
easier
for
you
to
wake
up
at
the
time
your
promised
yourself
measure
and
evaluate
your
progress
during
the
(that
you
don't
hit
the
snooze
button
once
your
21-‐Day
Challenge
and
at
the
end
of
the
21-‐Day
alarm
starts
ringing)?
Challenge?
I
am
a
huge
fan
of
snoozing
so
I
know
I
have
to
win
this
battle.
To
help
me
keep
my
promise
to
myself
I
am
20
kg
(~44
pounds)
overweight.
I
am
targeting
about
waking
up
on
time,
I
am
going
to
leave
my
to
lose
4.5
kg
(~10
pounds)
over
the
next
21
days.
I
phone
in
the
toilet
every
evening,
so
when
the
alarm
am
going
to
promise
myself
that
I
will
not
measure
on
my
phones
rings
I
have
to
go
into
the
toilet
to
my
weight
anytime
during
the
21
days
itself:
I
want
switch
it
off.
When
I
am
in
the
toilet,
I
will
throw
to
feel
the
excitement
of
getting
on
those
scales
on
cold
water
on
my
face.
When
I
get
back
to
my
day
21.
Instead,
I
will
use
a
checklist
after
I
brush
my
43
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teeth
at
night
to
verify
if
I
met
my
daily
exercise
goal.
I
will
post
it
in
my
bathroom
at
home
and
have
WHO:
Jill,
Brian,
and
Clare
(3
of
my
work
colleagues
who
a
pen
taped
beside
it.
I
will
have
no
choice
but
to
fill
are
also
overweight)
it
in
every
day.
Also,
although
I
have
not
used
one
Why
That
Person:
They
always
seem
to
be
joking
that
they
before,
I
will
buy
myself
a
pedometer
to
put
on
my
are
proud
to
be
overweight
(I’m
sure
they
are
just
saying
wrist.
I
know
those
things
measure
the
number
of
that
as
a
protective
layer
not
to
get
hurt.
I
know
because
steps
I
take
and
the
distance
I
walk
so
I
will
also
use
that’s
what
I
have
done
in
the
past).
I
know
that
all
3
of
that
on
my
checklist
as
a
way
of
measuring
my
daily
them
get
depressed
sometimes
because
of
their
weight.
I
progress.
want
to
be
able
to
approach
each
of
them
and
offer
to
be
their
success
partner.
Being
responsible
for
someone
else’s
transformation
is
something
that
would
really
motivate
me
to
become
even
more
disciplined
7. Who
will
be
your
“Success
Partner”
and
why
do
you
think
that
person
is
the
best
choice
in
helping
you
successfully
complete
the
21-‐Day
Challenge?
9. How
are
you
going
to
deal
with
unplanned
setbacks
during
the
21-‐Day
Challenge?
How
are
you
going
to
turn
“bad
days”
into
“good
data”?
WHO:
My
work
colleague,
Ian
Why
That
Person:
Ian
was
as
big
as
me
a
year
ago
but
has
In
the
past,
I
have
fallen
for
the
"what
the
hell"
effect
lost
so
much
weight
and
looks
fantastic.
I
believe
he
will
when
trying
to
keep
a
new
diet.
All
it
would
take
was
really
empathize
with
my
situation.
Sadly,
my
other
friends
for
me
to
make
one
tiny
slip,
and
a
part
of
my
brain
who
also
have
weight
problems
would
not
make
good
would
be
telling
me
to
completely
throw
in
the
success
partners.
They
have
a
defeatist
mindset
and
they
towel.
Not
this
time.
I
am
going
to
analyze
every
think
that
there
is
nothing
they
can
do
to
change.
I
need
to
time
I
have
a
setback
and
every
time
I
come
even
be
around
positive
people
who
believe
that
change
is
close
to
having
a
setback.
I
am
going
to
print
some
of
possible
and
encourage
me
along
the
way.
my
favorite
inspiring
quotes
and
put
them
on
the
mirror
in
my
bedroom.
I
am
really
going
to
practice
a
new
level
of
awareness
over
the
21
days.
8. Who
is
the
first
person
you
will
help
after
you
Also,
I
will
become
really
good
at
planning
ahead.
I
successfully
complete
the
21-‐Day
Challenge?
have
created
a
shorter
version
of
my
Morning
Ritual,
Why
did
you
choose
that
person?
in
the
event
that
for
some
reason
outside
of
my
control
I
don't
have
as
much
time
as
I
require
in
the
44
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morning.
I
think
it
is
very
important
that
I
give
myself
this
option,
as
I
really
want
to
avoid
the
10. How
are
you
going
to
incentivize
yourself
to
scenario
where
I
do
nothing.
Doing
something
ensure
you
successfully
complete
your
Morning
positive
is
always
better
that
doing
nothing,
so
I
Ritual
and
the
21-‐Day
Challenge?
think
creating
a
Plan
B
will
be
very
important
to
ensure
I
do
not
allow
any
setbacks
to
stop
me.
My
reward
for
My
punishment
for
completing
my
failing
to
complete
my
Morning
Ritual
Morning
Ritual
Later
that
evening
I
will
I
am
going
to
allow
allow
myself
to
watch
myself
to
watch
only
one
two
episodes
of
one
of
episode
my
favorite
TV
shows
My
reward
for
My
punishment
for
successfully
failing
to
complete
the
completing
the
21-‐Day
21-‐Day
Challenge
Challenge
If
I
skip
my
ritual
just
I
will
buy
myself
a
brand
once
over
the
21
Days,
I
new
suit
that
I
will
wear
am
going
to
delete
my
to
my
friend’s
wedding
entire
video
game
later
this
year.
I
get
collection.
To
ensure
that
excited
just
visualizing
I
am
serious
I
am
going
how
slim
fitting
it
will
to
put
it
on
a
flash
drive
feel
on
me
and
how
(no
backup
copy)
and
many
compliments
I
will
ask
Ian
to
keep
it
until
receive.
the
21
days
are
over.
If
I
fail
then
I
give
him
100%
permission
to
delete
the
entire
thing.
Video
games
have
been
my
passion
since
I
was
a
45
of
117
teenager
so
I
cannot
started
to
see
trends
in
my
eating
that
helped
me
think
of
anything
that
identify
certain
triggers
for
food
allergies
and
would
frustrate
me
more
gastrointestinal
problems
that
I
was
having.
Simply
than
to
lose
years
of
put,
this
was
the
most
game-‐changing
thing
I
did.
work
because
I
was
unable
to
do
this
3. How
did
you
use
your
checklist
and
how
Morning
Ritual.
Game
on.
did
it
help
you?
Ah!
I
wished
I
used
these
tools
years
ago.
I
could
not
believe
that
a
simple
thing
like
tracking
what
I
eat
and
drink,
recording
when
I
exercise,
and
following
An
interview
with
Ed
after
he
completed
the
21-‐Day
a
checklist
for
my
daily
habits
would
have
had
such
Challenge
a
massive
impact.
It
was
not
the
first
time
I
learned
about
how
much
these
tools
can
help,
but
it
was
only
when
I
started
to
apply
it
to
myself
that
I
realized
1. How
do
you
feel
after
completing
the
how
powerful
it
is.
I
am
convinced
that
this
is
one
of
challenge?
the
key
things
I
have
been
missing
when
I
look
back
Fantastic,
this
has
been
absolutely
life
changing.
I
at
all
my
past
attempts
at
losing
weight.
have
never
had
so
much
energy
and
I
lost
5.5
kg
(~12
pounds)
in
that
first
21
days.
Unbelievable!!
So
4. What
was
your
relationship
with
your
many
people
are
commenting
on
how
good
I
look.
success
partner
like
and
how
did
it
help
you?
2. What
was
the
single
most
effective
thing
When
I
first
met
Ian
about
this,
he
told
me
that
he
you
did
over
the
21
days?
was
very
familiar
with
the
role
of
a
success
partner
Of
all
the
changes
I
made
over
the
21
days,
having
and
was
delighted
that
I
asked
for
his
help.
Initially
I
Ian
as
my
success
partner
was
one
of
the
best
things
expected
him
to
hit
me
with
some
secret
wisdom
I
did.
He
was
very
enthusiastic
to
help
me
and
really
about
how
I
can
transform
like
him
but
instead
he
empathized
with
my
position
as
he
himself
had
a
just
asked
me
great
questions
and
I
ended
up
doing
serious
weight
problem
in
the
past.
Before
I
got
a
most
of
the
talking.
He
knew
that
his
role
was
to
chance
to
ask
him,
he
volunteered
himself
to
be
my
help
me
think
and
to
encourage
me,
not
to
preach
success
partner.
He
got
me
recording
my
daily
food
and
judge.
This
worked
really
well
as
I
almost
and
drink
intake.
Because
of
this
tracker,
for
the
first
always
knew
exactly
what
I
must
do:
most
of
the
time
I
started
to
question
what
I
was
eating.
I
have
time
I
just
needed
someone
like
Ian
to
affirm
me.
never
asked,
“Is
this
healthy?”
as
often
as
I
did.
I
also
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We
agreed
to
meet
every
Tuesday
over
a
healthy
lunch
for
a
six-‐week
period
for
what
Ian
called
our
“Thinking
Sessions.”
Every
meeting,
I
would
show
him
my
checklists
and
tracking
sheets
and
he
would
get
me
to
reflect
on
what
went
well
and
what
I
could
have
done
differently.
I
loved
the
insights
I
got
from
these
sessions.
5. What
was
the
biggest
adjustment
you
made
to
your
Morning
Ritual
over
the
21
days?
47
of
117
Monday
A.M.:
3
Tuesday
A.M.:
3
Wednesday
A.M.:
things
I
am
things
I
am
3
things
I
am
grateful
for
grateful
for
grateful
for
One
of
the
great
discoveries
I
made,
while
I
was
listening
to
1. The
sun
1. I
got
my
1. My
success
podcasts,
was
that
if
I
increased
the
speed
of
the
audio
to
shining
on
my
face
report
partner
one
and
a
half
times
faster,
it
did
not
negatively
impact
the
this
morning,
I
am
finished
Ian.
He
quality
of
my
learning.
Sometimes,
on
the
condition
that
the
feeling
loved
by
before
the
really
is
people
I
was
listening
to
were
not
fast
talkers,
I
could
the
universe.
deadline
helping
me
increase
the
speed
of
the
audio
to
twice
as
fast
without
any
2. I
got
to
2. I
got
to
cook
with
this
negative
impact
on
the
quality
of
my
learning.
So,
spend
some
dinner
for
my
challenge.
amazingly,
I
could
learn
twice
as
fast.
I
really
recommend
quality
time
with
family.
2. That
I
am
everyone
to
try
this
out.
I
wish
I
did
this
years
ago.
my
brother
3. That
I
have
a
disciplined
in
yesterday.
job
that
I
like,
following
my
3. That
I
am
unlike
so
Morning
Ritual.
6. What
was
the
most
difficult
part
of
the
21-‐ learning
so
much
many
of
my
3. That
Jill
Day
challenge
and
how
did
you
overcome
from
the
podcasts
friends.
considers
me
it?
I
am
listening
to.
one
of
her
I
know
this
may
sound
crazy
but,
when
everything
closest
friends.
was
organized
the
night
before,
doing
the
ritual
became
easy.
I
struggled
when
I
did
not
prepare
the
Monday
A.M.:
3
Tuesday
A.M.:
3
Wednesday
A.M.:
night
before
because
that
created
extra
thinking
things
I
can
do
to
things
I
can
do
3
things
I
can
do
to
effort
for
me
in
the
morning.
Simple
things
like
make
today
great
to
make
today
make
today
great
forgetting
to
charge
my
iPod
so
I
did
not
have
any
1. Give
a
great
1. Book
my
trip
podcasts
to
listen
to
while
I
exercised
annoyed
me:
LinkedIn
1. Watch
the
out
of
the
the
exercise
session
felt
longer
when
I
didn't
have
recommendation
new
Batman
city
next
anything
to
listen
to.
So,
to
prevent
that
from
for
my
former
boss
movie
with
my
month.
happening
again,
I
added
to
my
evening
checklist
to
Derick.
It
will
be
a
friend
Robbie.
2. Complete
check
that
all
my
electronic
devices
(iPod,
nice
way
to
thank
2. Go
for
my
smartphone)
were
fully
charged
the
night
before.
him
for
his
lunch
on
my
application
support.
own
so
that
I
papers
for
a
Ed’s
Journal
Entries
for
three
consecutive
days
—
the
five-‐
2. Do
not
open
can
finish
new
minute
journal
exercises
my
email
until
reading
the
passport.
after
lunch
so
that
I
article
that
3. Surprise
my
can
complete
my
Allan
Mom
by
report
without
recommended.
getting
her
distraction.
3. Write
a
something
3. Cook
dinner
thank
you
note
nice
from
for
my
family
to
Jill
for
her
the
store.
tonight.
help
last
week.
48
of
117
Unlocking
the
Habit
Code
(Pre-‐Release
Copy
June
2017)
7. How
did
you
manage
setbacks
during
the
9. What
advice
would
you
give
others
who
are
21-‐Day
Challenge?
/
How
did
you
turn
about
to
start
the
21-‐Day
challenge?
“bad
days”
into
“good
data”?
Just
do
it!
Sorry
if
that
sounds
like
a
brand
I
am
really
proud
of
myself
for
how
quick
I
was
to
endorsement
for
a
sporting
company
but
doing
this
adapt
when
unplanned
things
happen.
Having
open
new
Morning
Ritual
has
been
a
total
game
changer
conversations
about
setbacks
with
my
success
for
me.
To
make
real
improvement
in
your
life,
you
partner,
Ian,
really,
really
helped
me.
I
started
to
really
have
to
do
things
that
you
have
never
done
realize
so
many
tiny
changes
I
could
make
that
before.
My
biggest
tip
is
to
find
people
who
have
would
increase
my
odds
of
success
or
decrease
my
been
successful
in
the
area
you
want
to
improve
on
risk
of
slipping
back
into
my
old
habits.
Awareness
and
ask
them
to
advise
you:
you
will
be
surprised
at
was
the
key.
All
I
needed
was
two
minutes
every
the
number
of
people
who
really
want
to
help.
evening
to
properly
look
back
at
my
day
to
see
what
I
could
have
done
differently.
Reflecting
on
how
my
How
Ed
Has
Impacted
Others
day
went
was
such
an
empowering
practice,
I
wish
I
Testimony
from
Jill
(Ed’s
work
colleague)
had
started
this
sooner.
I
feel
like
I
discovered
the
secret
sauce
for
how
to
become
superhuman.
1.
What
was
your
first
reaction
when
Ed
shared
with
you
his
Morning
Ritual?
8. How
are
you
helping
others
create
a
world-‐class
I
was
really
surprised
when
he
shared
something
Morning
Ritual
as
a
result
of
your
experience
in
“non-‐work
related”
like
this
with
the
folks
in
the
completing
the
21-‐Day
Challenge?
office.
His
story
really
inspired
me.
Although
it
took
When
people
ask
me
how
I
have
lost
so
much
me
a
few
days
to
have
the
courage
to
talk
to
him
weight,
I
find
myself
proudly
telling
them
about
my
about
it,
when
I
shared
my
story
of
struggling
to
lose
Morning
Ritual.
A
couple
of
people
have
been
really
weight
with
him,
he
was
so
supportive
and
impressed,
but
what
gave
me
the
greatest
sense
of
empathetic.
When
he
agreed
to
be
my
success
pride
is
when
Jill
(one
of
the
girls
at
work
who
also
partner,
I
felt
it
was
one
of
the
best
things
that
has
has
problems
with
her
weight)
asked
me
to
be
her
happened
to
me
this
year.
success
partner.
I
was
overwhelmed
when
she
asked
me.
I
felt
a
bit
pressured
because
I
am
not
finished
2.
What
impact
has
Ed’s
experience
with
yet
with
my
health
transformation,
but
then
I
Morning
Rituals
had
on
you?
remembered
what
one
of
my
teachers
said:
that
even
if
you
are
just
a
few
steps
ahead
of
someone,
I
am
almost
in
tears
as
I
think
about
this.
Ed's
you
can
still
significantly
help
them
on
their
journey.
support
has
changed
my
life.
After
he
helped
me
49
of
117
develop
my
own
Morning
Ritual,
within
a
few
days
I
Jane
already
started
to
feel
the
benefits.
Now
I
look
back
and
say
that
it
is
probably
the
best
decision
I
have
ever
made
for
my
health.
I
have
lost
7
kg
(~15.5
A
teacher
who
recovered
from
a
broken
heart
to
win
pounds)
in
the
last
40
days
and
never
felt
so
alive.
I
her
confidence
back
and
was
then
able
to
inspire
her
still
have
a
more
kilos
to
lose
before
I
get
to
my
students
to
become
more
positive
about
their
optimum
weight
but,
without
hesitation,
this
studies.
Morning
Ritual
thing
has
been
an
extraordinary
help
to
me.
Background
3.
How
have
you
shared
with
others
what
you
learned
from
Ed?
Jane
recently
came
out
of
a
romantic
relationship
and
emotionally
has
not
yet
recovered
from
it.
They
I
have
this
burning
desire
within
me
to
share
were
together
for
seven
years
and
she
really
thought
Morning
Rituals
with
anyone
that
I
care
about
who
that
he
was
the
one
for
her.
She
thought
they
would
has
big
dreams
to
achieve.
It
has
changed
my
life.
I
get
married
and
have
a
family
together.
The
never
thought
that
having
a
Morning
Ritual
would
relationship
with
her
ex
was,
for
so
long,
the
most
be
so
powerful..
I
wish
they
would
teach
this
in
important
thing
in
Jane’s
life.
She
put
him
and
his
schools.
I
wanted
to
play
my
part
in
paying
it
needs
at
the
center
of
her
life.
Now
that
it
is
all
over,
forward,
so
rather
than
complain
about
the
Jane
feels
confused
and
alone,
her
self-‐confidence
is
education
system
I
focused
on
what
is
in
my
control
shattered.
and
shared
this
with
my
two
of
my
closest
friends.
Now
I
am
their
success
partner!
They
look
to
me
as
She
is
getting
so
much
great
advice
from
friends,
but
their
mentor!
It
is
just
crazy
to
think
about
how
far
I
their
advice
is
only
slowly
sinking
in.
She
wants
to
have
come.
I
am
so
thankful
to
Ed
for
showing
me
be
able
to
move
on
but
she
still
finds
herself
going
to
what
is
possible.
bed
feeling
sad
and
waking
up
feeling
sad.
She
remembers
reading
about
Morning
Rituals
years
ago,
and
how
so
many
successful
people
credited
this
daily
practice
with
transforming
their
life.
Jane
feels
she
already
has
a
Morning
Ritual
and
would
give
herself
a
score
of
7
out
of
10.
However
Jane
is
humble
enough
to
admit
that
there
are
a
lot
of
things
she
could
do
to
significantly
improve
it.
50
of
117
Unlocking
the
Habit
Code
(Pre-‐Release
Copy
June
2017)
• While
I
travel
to
work
on
public
transport
(20
Jane
knows
that
she
needs
to
do
something
minutes)
I
will
listen
to
my
personal
development
differently
to
snap
her
out
of
the
mood
she’s
in
so
audio
books
on
my
smartphone.
that
is
why
she
decide
to
upgrade
her
Morning
Ritual
• Once
I
get
to
work
I
will
smile
and
say
good
morning
to
a
world-‐class
level.
She
feels
she
has
nothing
to
to
every
student
and
teacher
I
meet
on
the
way
to
lose
from
at
least
trying.
my
class.
Jane’s
New
Morning
Ritual
An
interview
with
Jane
before
she
started
the
21-‐
Wake
up
at
5:50
a.m.
(Mon-‐Friday),
8
a.m.
(Sat-‐Sun)
Day
Challenge
• Drink
one
glass
of
water
• Get
my
Bible
and
journal
and
go
outside
to
the
back
1. Immediately
after
completing
your
new
of
my
house
as
the
sun
rises
Morning
Ritual
how
do
you
want
to
feel?
• Read
one
chapter
of
my
Bible
I
want
to
feel
happy
again,
I
want
to
be
in
love
with
• After
I
read,
I
will
write
one
page
of
my
reflections
myself.
I
want
to
be
able
to
see
myself
in
the
mirror
on
what
I
just
read.
with
joy
in
my
heart.
I
want
to
feel
alive
again.
I
• I
will
then
get
my
“gratitude
journal”
and
write
don’t
want
to
be
constantly
reflecting
on
the
past.
I
down
10
things
that
I
am
grateful
for.
want
to
be
focused
on
the
present
and
be
excited
• I
will
then
write
a
one-‐page
love
letter
to
myself.
about
the
future.
• I
will
go
back
into
my
house
and
cook
myself
a
healthy
breakfast
2. After
you
successfully
complete
the
21-‐
• While
cooking
my
breakfast
I
will
listen
to
my
Day
Challenge
what
is
the
desired
result
favorite
music.
you
want
to
achieve
the
most?
• After
breakfast,
I
will
make
myself
a
nice
cup
of
I
want
this
to
reignite
my
creative
passions.
I
want
black
coffee.
to
start
doing
the
things
that
I
love
like
painting
and
• Then
will
go
to
my
room
with
my
coffee
and
I
will
do
calligraphy.
Every
day,
I
want
to
intentionally
make
something
that
I
love
for
30
minutes
(one
day
I
will
time
just
for
me.
I
want
to
be
excited
about
waking
focus
on
my
painting,
the
next
day
calligraphy).
up
in
the
morning
to
do
my
Morning
Ritual.
• After
my
“me
time”
I
will
go
for
a
shower
and
get
dressed
for
work.
3. Why
is
that
desired
result
so
important
to
you?
51
of
117
I
feel
that
I
have
been
neglecting
myself
for
years.
I
6. How
are
you
going
to
make
it
easier
for
have
been
so
focused
on
pleasing
other
people
first
you
to
measure
and
evaluate
your
that
I
have
really
neglected
looking
after
myself.
I
progress
during
the
21-‐Day
Challenge
and
want
to
renew
my
mind
and
become
more
like
one
at
the
end
of
the
21-‐Day
Challenge?
of
those
strong,
confident
and
independent
women
I
I
think
it
is
important
for
me
to
see
how
much
admire.
I
want
to
take
charge
of
my
life.
progress
I
am
making
during
these
21
days.
I
like
the
idea
of
having
a
reflective
writing
practice
at
the
end
4. How
are
you
going
to
make
it
easier
for
of
the
day.
I
am
going
to
do
this
while
I
am
in
bed,
you
to
wake
up
at
the
time
your
promised
before
I
go
to
sleep.
I
like
the
idea
of
asking
myself
yourself
(that
you
don't
hit
the
snooze
two
simple
questions,
“What
were
three
amazing
button
once
your
alarm
starts
ringing)?
things
that
happened
today?”
and
“What
are
three
I
really
want
to
wake
up
for
sunrise.
I
like
the
idea
of
things
I
could
have
done
differently?”
This
will
be
a
moving
my
phone
alarm
to
the
other
side
of
the
great
way
for
me
to
stay
positive
and
also
to
room,
which
for
sure
is
something
that
will
get
me
practically
bring
to
my
awareness
the
tiny
little
out
of
bed.
I
will
immediately
open
my
curtains
so
things
that
I
could
have
done
differently.
that
some
sunshine
(even
if
only
a
few
rays)
comes
into
my
room.
I
like
the
idea
of
using
a
checklist.
I
have
never
really
used
one
before
in
this
way,
but
I
see
how
very
5. How
are
you
going
to
design
your
motivating
it
will
be
for
me
to
check
the
box
every
environment
to
make
it
easier
for
you
to
day.
I
will
post
it
on
the
closet
door
in
my
bedroom,
do
your
new
Morning
Ritual
and
more
so
I
will
see
it
every
day
and
will
check
it
every
difficult
for
you
to
not
do
it?
morning
after
I
am
dressed
for
work.
I
think
the
most
important
thing
for
me
is
to
make
a
rule
to
get
to
bed
before
10
p.m.
when
I
have
work
the
next
day.
I
know
that,
if
I
don't
get
enough
sleep,
7. Who
will
be
your
“Success
Partner”
and
it
will
be
really
difficult
for
me
to
wake
up
in
the
why
do
you
think
that
person
is
the
best
morning.
I
also
know
that
if
I
don't
get
a
good
sleep,
choice
in
helping
you
successfully
it
will
affect
how
I
feel
in
the
morning.
I
am
going
to
complete
the
21-‐Day
Challenge?
make
a
rule
that,
after
9
p.m.,
I
don't
watch
any
TV
and
I
switch
off
my
smartphone.
I
will
instead
use
that
time
in
my
bedroom,
reading
one
of
my
books
or
practicing
my
calligraphy
or
painting
skills.
52
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the
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Code
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2017)
Who
Why
that
person
My
best
She
has
been
so
supportive
of
me
during
friend,
this
breakup
period.
I
know
she
would
do
9. How
are
you
going
to
deal
with
unplanned
Angie
anything
for
me.
I
am
so
lucky
to
have
setbacks
during
the
21-‐Day
Challenge?
her.
I
will
meet
her
for
lunch
and
explain
How
are
you
going
to
turn
“bad
days”
into
my
new
Morning
Ritual
and
the
role
of
a
“good
data”?
success
partner,
then
I
will
ask
her
to
be
my
success
partner
to
ensure
that
I
do
it
I
think
I
take
things
too
personally
sometimes.
I
for
21
days
straight
without
missing
a
realize
that
since
the
breakup,
I
have
had
some
day.
Who
knows,
I
might
even
convince
horrible
self-‐talk
going
on
in
my
head.
I
have
been
her
to
start
her
own
Morning
Ritual.
repeating
discouraging
things
to
myself
that
I
would
never
even
dream
of
saying
to
another
person.
I
8. Who
is
the
first
person
you
will
help
after
really
am
my
own
worst
enemy.
I
want
to
stop
that.
I
you
successfully
complete
the
21-‐Day
know
not
everything
will
go
as
planned
over
the
Challenge?
Why
did
you
choose
that
next
21
days.
I
will
make
some
mistakes.
But
I
am
person?
going
to
promise
myself
to
not
take
anything
personally.
I
will
learn
from
every
mistake.
I
will
not
allow
myself
to
call
my
setbacks
“failures”
unless
I
Who
Why
that
person
do
not
learn
from
them.
My
students
I
really
want
to
be
a
role
model
for
them
and
I
know
that
the
10. How
are
you
going
to
incentivize
yourself
greatest
way
to
teach
excellence
is
to
ensure
you
successfully
complete
your
to
model
it.
Some
of
them
come
Morning
Ritual
and
the
21-‐Day
Challenge?
from
such
troubled
backgrounds.
If
this
Morning
Ritual
can
work
My
reward
for
My
punishment
for
for
me,
I
would
love
to
be
able
to
completing
my
failing
to
complete
my
teach
it
to
them
so
they
become
Morning
Ritual
Morning
Ritual
more
positive
and
focused
on
A
spoon
of
honey
in
my
I
am
not
allowed
to
put
their
studies.
morning
coffee
anything
sweet
in
my
morning
coffee
My
reward
for
My
punishment
for
successfully
failing
to
complete
the
53
of
117
completing
the
21-‐Day
21-‐Day
Challenge
time.
Challenge
One
of
the
things
that
I
If
I
miss
two
or
more
2. What
was
the
single
most
effective
thing
love
doing
is
making
days
of
doing
my
new
you
did
over
the
21
days
and
why?
homemade
cookies
and
Morning
Ritual
then
I
I
think
the
daily
gratitude
journal
was
the
game
giving
them
to
my
will
not
allow
myself
to
changer
for
me.
At
the
beginning,
it
felt
a
bit
robotic
students
and
my
fellow
bring
any
cookies
into
when
I
started
writing
down
the
obvious
stuff
teachers.
I
get
a
real
kick
school
for
the
rest
of
the
(family,
health,
my
job),
but
once
I
started
searching
out
of
seeing
the
look
on
year.
I
hope
that
doesn't
my
heart
for
things
that
made
me
feel
grateful
then
their
faces
when
I
bring
sound
weird
but
that
it
opened
up
so
much
love
in
my
heart.
I
started
to
out
the
cookies.
So
if
I
would
really
motivate
see
so
many
things
that
I
took
for
granted
before,
am
successful
in
me
to
keep
my
promise
and
they
made
my
heart
sing.
Especially
when
I
did
completing
the
21-‐Day
of
doing
this
Morning
my
gratitude
exercise
outside
when
the
sun
was
Challenge,
I
am
going
to
Ritual.
I
love
being
rising.
It
was
the
best
daily
tool
I
had
to
get
me
out
make
a
big
batch
of
generous
to
my
of
my
depression.
When
I
was
depressed
or
sad,
I
cookies
that
I
will
share
workmates
and
my
was
always
thinking
of
myself:
what
I
was
missing
with
my
students
and
students
so
I
would
hate
out
on
or
what
I
thought
I
had
lost.
When
I
started
fellow
teachers
the
next
not
to
be
able
to
do
this
practicing
real
gratitude,
then
new
life
came
to
me.
I
day.
because
of
my
laziness.
could
not
be
fearful
and
grateful
at
the
same
time.
It
really
made
me
smile,
and
I
believe
that
this
practice
alone
was
the
most
effective
change
I
made.
3. How
did
you
use
your
checklist
and
how
did
it
help
you?
An
interview
with
Jane
after
she
completed
the
21-‐ I
have
never
used
a
checklist
to
help
me
create
new
Day
Challenge
habits
before,
but
it
really
worked
for
me.
I
got
great
satisfaction
from
seeing
the
progress
I
was
making.
I
also
like
the
idea
that
I
have
the
power
to
upgrade
1. How
do
you
feel
after
completing
the
the
checklist
as
I
learn
more
about
this
entire
challenge?
process
of
self-‐improvement.
In
the
first
version
of
Amazing!
Super
amazing.
I
feel
so
empowered
and
my
checklist,
I
did
not
have
any
evening
ritual.
As
I
inspired.
So
many
of
my
friends
are
saying
how
learned
more,
I
started
to
include
this
on
the
refreshed
I
look.
I
have
not
felt
this
way
for
a
long
checklist.
I
eventually
updated
the
checklist
twice.
54
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2017)
5. What
was
the
biggest
adjustment
you
4. What
was
your
relationship
with
your
made
to
your
Morning
Ritual
over
the
21
success
partner
like
and
how
did
it
help
days?
you?
The
more
I
did
my
Morning
Ritual,
the
more
I
Initially
I
thought
I
was
going
to
ask
my
friend
Angie
realized
that
I
needed
to
establish
an
end
of
day
to
be
my
success
partner
but
then,
after
speaking
to
ritual
at
night.
I
am
not
used
to
going
to
bed
so
early,
her
about
Morning
Rituals,
I
did
not
feel
that
she
so
it
took
my
mind
some
time
to
adjust
to
it.
I
started
would
be
the
right
the
choice.
She
is
not
as
reading
articles
about
how
to
improve
my
quality
of
motivated
as
me
when
it
comes
to
personal
change
sleep.
I
experimented
with
many
tiny
things,
but
I
and
I
needed
to
find
some
with
a
more
positive
think
the
biggest
change
was
installing
blackout
attitude.
So
I
instead
asked
my
work
colleague,
Rose.
curtains
in
my
bedroom.
This
totally
blocked
any
of
Rose
is
one
of
the
most
positive
people
I
know
and,
the
streetlight
from
outside
and
made
my
room
as
when
I
spoke
to
her
about
it,
she
became
super
dark
as
a
cave.
I
feel
it
had
a
big
impact
on
the
enthusiastic.
We
agreed
to
become
each
other’s
quality
of
my
sleep,
thus
it
gave
me
more
energy
success
partner.
while
doing
my
Morning
Ritual.
Rose
and
I
met
every
Friday
for
lunch
when
we
6. What
was
the
most
difficult
part
of
the
21-‐
would
show
our
checklist
to
each
other
for
that
Day
challenge
how
did
you
overcome
it?
week.
We
agreed
in
advance
what
the
role
of
the
I
never
realized
that
I
had
such
an
addiction
to
social
success
partner
is
so
that
there
was
no
confusion.
media.
I
always
had
my
phone
right
beside
my
bed,
When
it
was
her
turn
to
be
the
success
partner,
I
did
frequently
checking
it
at
night
and
always
first
thing
most
of
the
talking.
She
spent
the
majority
of
the
in
the
morning.
I
realize
that
was
not
a
healthy
thing
time
listening
and
asking
me
really
simple
questions
for
me
to
do.
I
was
exposing
myself
to
all
the
like,
“What
went
well
this
week?”
or
“What
could
problems
of
the
world
and
the
agendas
of
other
you
have
done
better?”
As
simple
as
these
two
people.
When
I
promised
myself
not
to
check
my
questions
were,
they
had
a
massive
impact
on
phone
during
my
Morning
Ritual,
it
turned
out
to
be
helping
me
improve.
I
definitely
see
the
value
of
a
real
struggle
for
me.
I
would
find
myself
craving
to
someone
asking
you
this
type
of
question
every
check
my
Facebook
account.
Then
I
made
one
simple
week.
We
then
swapped
roles,
and
I
became
her
change
that
really
helped.
I
got
one
of
those
success
partner.
It
is
one
of
the
most
important
automatic
power
sockets
that
killed
the
power
to
my
meetings
I
have
every
week.
Wi-‐Fi
box
at
9
p.m.
and
switched
it
back
on
at
5
p.m.
the
next
day.
This
simple
change
really
helped.
It
removed
a
big
distraction
and
allowed
me
to
focus
55
of
117
on
the
most
important
thing
in
my
Morning
Ritual:
intimidated.
I
also
know
myself,
and
I
didn’t
want
to
me!
take
on
too
much
change
too
soon.
Focusing
on
three
core
things
(reading
my
Bible,
journaling,
and
7. How
did
you
manage
setbacks
during
the
practicing
one
of
my
hobbies)
really
made
things
21-‐Day
Challenge?
/
How
did
you
turn
simple
and
achievable
for
me.
As
you
start
to
build
“bad
days”
into
“good
data”?
confidence,
and
create
new
habits,
then
feel
free
to
I
am
really
proud
about
how
I
managed
this.
I
really
add
more.
Starting
with
just
two
or
three
things
is
got
better
at
not
taking
setbacks
personally.
I
simply
already
a
fantastic
achievement.
made
a
note
of
it
on
my
checklist
and
then,
when
I
met
my
success
partner,
this
note
was
my
trigger
for
having
a
discussion
about
how
I
could
prevent
the
How
Jane
has
impacted
others
mistake
from
reoccurring.
I
loved
this
process.
Testimony
from
Anna
(A
student
of
Jane’s)
8. How
are
you
helping
others
create
a
1. What
was
your
first
reaction
when
Miss
world-‐class
Morning
Ritual
as
a
result
of
Jane
shared
with
you
her
Morning
Ritual?
your
experience
in
completing
the
21-‐Day
Miss
Jane
is
one
of
my
favorite
teachers
at
school.
Challenge?
She
is
very
nice
to
me
and
is
always
smiling.
I
am
I
have
started
to
teach
this
to
my
students.
I
started
very
thankful
that
she
shared
the
importance
of
small
by
getting
them
to
practice
daily
gratitude
in
Morning
Rituals
with
me
and
my
classmates.
She
the
morning.
But
it
has
already
made
an
impact.
I
am
told
us
that
it
was
not
part
of
the
curriculum,
and
so
proud
of
them.
I
have
lots
of
ideas
on
how
I
am
that
no
other
teacher
was
sharing
this
in
our
school.
going
to
share
more
and
more
about
world-‐class
We
were
the
first
students
to
learn
about
Morning
Morning
Rituals
to
them.
I
am
also
going
to
ask
my
Rituals.
It
made
us
feel
special
and
excited
to
do
School
Principal
for
her
approval
to
share
this
with
something
to
help
us
become
successful.
the
other
teachers.
I
am
so
excited
about
more
people
doing
this.
It
has
really
changed
my
life
and
I
2. What
impact
has
Miss
Jane’s
experience
know
it
can
really
help
so
many
others.
with
Morning
Rituals
had
on
you?
This
was
so
different
to
almost
everything
else
that
I
9. What
advice
would
you
give
others
who
learned
in
school.
It
is
something
so
simple
that
I
are
about
to
start
the
21-‐Day
challenge?
could
practice
every
day
to
help
me
become
a
better
person.
I
loved
it.
Start
small.
When
I
read
about
the
100
different
things
you
can
do
in
your
Morning
Ritual,
I
felt
56
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Habit
Code
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Copy
June
2017)
3. How
have
you
shared
with
others
what
Michelle:
you
learned
from
Miss
Jane?
When
I
told
my
mom
about
Morning
Rituals
and
what
we
learned
from
Miss
Jane,
she
was
very
A
business
owner
who
solved
her
problem
of
surprised.
I
never
saw
my
mom
ask
me
so
many
constantly
feeling
overworked
and
stressed,
and
how
questions
about
school
before.
My
mom
was
she
was
able
to
teach
the
rest
of
her
team
to
become
fascinated
that
they
were
teaching
this
in
school
and
more
productive.
told
me
that
every
student
at
school
should
be
taught
this.
My
mom
is
very
happy
about
how
this
has
helped
me.
She
told
me
that
at
the
next
parent-‐
teacher
meeting
she
is
going
to
personally
thank
Background:
Miss
Jane
for
sharing
it
with
me
and
also
insist
that
the
other
classes
get
the
same
teaching.
Michelle
started
her
own
business
two
years
ago
and
has
never
worked
so
hard
in
her
life.
Although
she
is
proud
that
her
company
has
grown
to
where
it
is,
she
feels
like
she
now
works
for
the
worst
boss
she’s
ever
had:
herself.
Michelle
feels
that
she
is
too
caught
up
in
so
many
little
things
that
she
is
constantly
micromanaging
her
team.
She
wants
to
stop
this.
She
longs
to
be
able
to
empower
her
team
more
so
that
she
can
focus
more
on
the
creative
side
of
the
business
–
on
the
things
that
only
she
can
do.
Michelle
fears
that,
without
making
some
changes
about
how
she
manages
her
day,
not
only
will
her
business
suffer
but
also
personally
she
is
heading
towards
a
complete
mental
and
physical
burnout.
Michelle
recently
discovered
that
almost
80%
of
the
successful
female
entrepreneurs
she
admires
have
a
disciplined
Morning
Ritual.
This
was
enough
to
57
of
117
convince
her
to
give
it
a
try
to
see
if
it
can
help
her
exercising
my
idea
muscle
and
writing
down
10
new
create
more
balance
in
her
life.
ideas
in
any
area
of
my
life.
• Then
I
will
prepare
a
cup
of
green
tea
and
head
to
my
first
appointment
of
the
day.
Michelle’s
New
Morning
Ritual
An
interview
with
Michelle
before
she
started
the
Wake
Up
Time:
5:45
a.m.
(If
my
first
appointment
is
at
8
21-‐Day
Challenge
a.m.)
or
6:45
a.m.
if
my
first
appointment
is
at
9
a.m.
or
later)
1. Immediately
after
completing
your
new
• Get
out
of
bed
and
drink
one
full
glass
of
lemon
Morning
Ritual
how
do
you
want
to
feel?
water
I
want
to
feel
inspired
and
empowered.
I
want
to
feel
• Go
to
the
restroom
and
shower.
confident
in
the
knowledge
that
what
I
just
did
was
• Once
the
warm
water
hits
my
face,
I
will
repeat
to
the
best
way
for
me
to
prime
my
mind,
body,
heart
myself
"Today
is
going
to
be
a
great
day.”
I
will
sing
and
spirit
in
the
morning
so
that
I
can
optimize
the
my
favorite
songs
while
in
the
shower
(usually,
this
rest
of
my
day.
will
be
anything
by
Lady
Gaga).
• I
will
then
go
back
to
my
room
and
dry
myself.
2. After
you
successfully
complete
the
21-‐
• Then
I
will
make
my
bed
so
that
my
room
looks
nice
Day
Challenge
what
is
the
desired
result
and
neat.
you
want
to
achieve
the
most?
• I
will
sit
at
my
table
and
do
the
five-‐minute
journal:
I
want
to
see
a
dramatic
reduction
in
my
stress
three
things
I
am
grateful
for,
and
three
things
I
can
levels.
I
want
balance.
I
don't
want
to
be
worrying
do
to
make
this
day
great.
about
small
things.
I
want
to
be
appropriately
• After
that,
I
will
practice
yoga
for
20
minutes
by
engaged
with
the
things
I
am
doing.
I
want
to
have
following
a
guided
yoga
instruction
from
YouTube.
more
joy
in
my
life.
• Then
I
will
meditate
on
my
sofa
for
10
minutes
using
the
Headspace
application.
• Then
I
will
grab
the
green
smoothie
I
made
the
night
3. Why
is
that
desired
result
so
important
to
before
from
the
fridge.
you?
• As
I
drink
my
smoothie,
I
will
check
my
email
to
see
I
know
that
my
state
of
mind
is
impacting
my
if
I
have
urgent
messages.
relationships
with
other
people.
If
I
am
honest,
I
think
it
is
the
reason
why
I
am
still
single.
I
know
• Then
I
will
read
three
pages
from
one
my
business
that
I
deserve
to
find
that
special
someone
in
my
life.
books.
However,
I
also
know
that
I
first
need
to
focus
on
• While
reading,
I
will
take
note
of
anything
that
is
becoming
a
better
me.
I
believe
that
the
better
I
relevant
to
my
business.
I
will
end
my
journaling
by
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become,
the
more
I
will
attract
the
right
people
into
my
life.
I
will
also
download
the
guided
yoga
videos
from
YouTube
to
my
computer
in
advance
so
that
I
am
not
4. How
are
you
going
to
make
it
easier
for
relying
on
Internet
connection
in
the
morning.
you
to
wake
up
at
the
time
your
promised
yourself
(that
you
don't
hit
the
snooze
6. How
are
you
going
to
make
it
easier
for
button
once
your
alarm
starts
ringing)?
you
to
measure
and
evaluate
your
progress
during
the
21-‐Day
Challenge
and
The
night
before,
I
will
leave
a
glass
of
water
with
at
the
end
of
the
21-‐Day
Challenge?
lemon
in
it
on
the
bedside
table.
Once
I
hear
my
I
love
the
idea
of
using
a
checklist.
I
love
writing
lists
alarm
go
off
in
the
morning,
I
will
drink
the
glass
and
ticking
things
off
the
list.
It
is
a
very
satisfying
straight
away.
I
will
create
a
rule
for
myself
that
I
am
feeling
when
I
do.
As
I
already
use
my
digital
not
allowed
to
switch
off
my
alarm
until
I
drink
the
calendar
every
day,
I
will
link
it
to
a
spreadsheet
glass
of
water.
I
will
leave
my
alarm
at
the
other
side
where
I
will
track
my
Morning
Ritual.
of
the
room
to
ensure
that
I
have
to
walk
over
to
switch
it
off.
I
am
going
to
use
my
executive
assistant,
Sally,
as
a
measure
of
the
progress
I
am
making
in
my
Morning
5. How
are
you
going
to
design
your
Ritual.
I
spend
more
time
with
Sally
than
any
other
environment
to
make
it
easier
for
you
to
person
(including
my
own
family),
so
she
would
be
do
your
new
Morning
Ritual
and
more
in
a
good
position
to
assess
how
I
have
changed.
difficult
for
you
to
not
do
it?
Before
I
begin
the
21-‐Day
Challenge,
I
will
ask
her
I
am
going
to
buy
a
journal
and
a
pen
and
I’ll
leave
“Out
of
10,
“How
would
you
rate
our
professional
them
right
on
top
of
my
bedside
table.
That
will
relationship?”
instructing
her
that
giving
me
a
score
make
it
easier
for
me
to
keep
my
promise
of
of
10/10
is
not
an
option.
Once
I
get
her
answer,
I
journaling.
The
night
before,
I
am
going
to
fill
the
will
then
ask
her,
“What
do
I
need
to
do
to
make
it
a
kettle
with
water
(for
my
tea)
and
leave
a
cup
with
a
10?”
teabag
inside
next
to
it.
The
key
will
be
to
ensure
that
I
have
one
of
my
healthy
green
smoothies
I
am
sure
she
will
not
expect
these
questions,
but
I
(spinach,
banana,
water
and
honey)
prepared
the
am
going
to
encourage
her
to
answer
honestly.
If
night
before.
I
will
also
put
my
yoga
mat
in
the
necessary,
I
will
give
her
enough
time
to
think
of
the
middle
of
my
bedroom
so
that
I
have
to
walk
over
it
answers.
She
can
even
give
me
the
answers
the
next
on
my
way
to
the
bathroom.
I
will
add
that
to
my
day
if
she
chooses.
I
will
explain
that
I
need
her
help:
evening
checklist
so
I
don't
forget.
not
only
to
become
a
better
boss
but
also
a
better
59
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person.
If
I
tell
her
why
I
am
doing
this,
I’m
sure
she
My
As
I
mentioned
earlier,
she
is
such
a
will
give
me
her
support.
At
the
end
of
the
21-‐Day
executive
critical
person
in
our
business.
Sally
was
Challenge,
I
will
ask
her
the
same
two
questions.
It
assistant,
one
of
the
first
people
I
hired
as
an
will
be
a
great
way
for
me
to
discover
what
progress
Sally
entrepreneur.
Aside
from
how
this
will
she
has
seen
in
me
over
these
21
days.
benefit
her
professionally,
I
really
think
that
this
can
also
help
her
in
her
7. Who
will
be
your
“Success
Partner”
and
personal
life
as
well.
why
do
you
think
that
person
is
the
best
choice
in
helping
you
successfully
complete
the
21-‐Day
Challenge?
9. How
are
you
going
to
deal
with
unplanned
setbacks
during
the
21-‐Day
Challenge?
Who
Why
that
person
How
are
you
going
to
turn
“bad
days”
into
My
executive
She
sees
me
more
than
any
other
person
“good
data”?
assistant,
Sally
and
she
knows
how
driven
I
am
to
become
a
better
person.
She
is
also
very
Looking
over
my
plans
for
the
next
21
days,
I
know
passionate
about
personal
development.
there
will
be
days
when
I
will
be
traveling
out
of
So
I
think
she
will
be
the
ideal
person
to
town
and
I
know
there
will
be
nights
when
I
will
not
help
me
with
this.
be
able
to
get
to
bed
at
the
time
I
want.
I
want
to
be
flexible
with
myself
when
these
things
happen.
Whenever
possible,
I
want
to
plan
ahead
and
adapt
my
Morning
Ritual
if
I
know
there
are
going
to
be
some
disturbances.
I
think
it
is
important
for
me
to
have
a
planned
alternative
Morning
Ritual
for
these
days
(for
example
creating
a
minimum
requirement
for
me
to
complete
three
of
the
five
of
my
success
habits)
rather
than
skipping
everything.
8. Who
is
the
first
person
you
will
help
after
you
successfully
complete
the
21-‐Day
Challenge?
Why
did
you
choose
that
10. How
are
you
going
to
incentivize
yourself
person?
to
ensure
you
successfully
complete
your
Morning
Ritual
and
the
21-‐Day
Challenge?
Who
Why
that
person
My
reward
for
My
punishment
for
60
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completing
my
failing
to
complete
my
2. What
was
the
single
most
effective
thing
you
did
Morning
Ritual
Morning
Ritual
over
the
21
days?
I
will
treat
myself
to
a
I
will
not
allow
myself
to
The
meditation
practice:
I
wish
I’d
started
years
ago.
I
am
mid-‐morning
coffee
and
eat
a
cookie
that
day.
embarrassed
when
I
think
that,
for
years,
I
resisted
it.
cookie
before
lunch.
Although
I
did
not
feel
the
effects
immediately,
doing
a
small
amount
on
a
daily
basis
really
helped
me
become
more
focused
and
productive
by
giving
me
a
greater
sense
My
reward
for
My
punishment
for
of
calm
and
control.
successfully
failing
to
complete
the
completing
the
21-‐Day
21-‐Day
Challenge
In
the
past
I
felt
I
was
so
caught
up
in
the
details
that
I
Challenge
could
not
see
the
obvious
–
it
was
like
I
was
trying
to
read
I
am
going
to
bring
my
I
will
not
allow
myself
to
the
label
from
inside
the
jar.
My
meditation
practice
sister
and
mother
out
of
buy
one
more
new
pair
changed
that
–
and
over
time
it
helped
me
find
the
right
the
city
for
a
girls’
of
shoes
for
the
next
six
perspective
on
what
is
most
important.
I
think
this
quote
weekend
getaway.
months.
I
love
buying
really
summed
it
up
for
me
shoes
so
I
can't
think
of
anything
more
painful
“You
can
learn
more
in
an
hour
of
silence
than
you
can
than
a
shopping
ban.
in
a
year
from
books”
Matthew
Kelly
An
interview
with
Michelle
after
she
finished
the
21-‐ 3. How
did
you
use
your
checklist
and
how
did
it
Day
Challenge
help
you?
The
checklist
worked
great.
I
created
a
spreadsheet
and
linked
it
to
my
online
calendar.
Having
Sally
as
1. How
do
you
feel
after
completing
the
21-‐Day
my
success
partner
was
a
golden
idea.
Sally
checks
Challenge?
my
calendar
everyday,
so
she
was
able
to
see
if
I
did
Wow.
This
has
been
one
of
the
best
decisions
I
have
my
Morning
Ritual
or
not.
Having
that
level
of
daily
made
in
my
life.
I
don’t
get
as
stressed
out
by
the
visibility
and
accountability
really
drove
me
to
keep
little
things
like
I
used
to.
I
am
more
joyful
and
my
promises
to
complete
my
Morning
Ritual
every
grateful.
I
am
loving
the
clarity
that
daily
journaling
morning.
When
we
had
our
success
meetings
the
gives
me.
I
feel
so
refreshed.
checklist
was
always
one
of
the
first
things
that
we
looked
at.
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4. What
was
your
relationship
with
your
success
Instead,
I
moved
checking
email
and
social
media
to
the
partner
like
and
how
did
it
help
you?
end
of
my
ritual
and
used
it
as
an
additional
reward
for
completing
my
Morning
Ritual.
It
was
a
tiny
change
of
We
clarified
what
her
role
as
my
success
partner
involved,
sequence
but
it
helped
me
get
the
most
from
my
ritual.
and
then
every
Tuesday
morning
after
our
regular
work-‐ It
is
true
that
sometimes
the
smallest
things
have
the
related
one-‐on-‐one
meetings,
Sally
would
step
into
her
role
biggest
impact.
as
my
success
partner.
For
half
an
hour,
she
would
ask
me
to
talk
about
how
I
was
progressing
with
my
Morning
6. What
was
the
most
difficult
part
of
the
21-‐Day
Ritual.
She
would
print
out
my
checklist
for
the
past
week
Challenge
how
did
you
overcome
it?
so
it
made
the
conversation
more
focused.
We
looked
at
Sticking
with
a
meditation
practice
at
the
beginning
was
the
facts
and
data
for
that
week,
so
it
was
my
dedicated
difficult.
The
first
few
times
I
did
it,
I
felt
very
time
to
reflect
on
what
went
well
and
what
I
could
have
uncomfortable.
Sitting
on
the
sofa
being
still
is
done
differently.
I
know
this
is
something
that
Sally
really
something
I
am
not
used
to.
I
moved
to
lying
on
the
bed
appreciated.
It
was
not
long
before
she
asked
me
to
become
and
started
to
experiment
with
different
guided
her
success
partner
as
she
started
her
own
Morning
Ritual.
meditations
on
YouTube.
I
discovered
a
meditation
It
really
brought
our
professional
relationship
to
another
practice
that
worked
best
for
me.
Looking
back,
I
am
so
level.
I
would
strongly
encourage
every
progressive
boss
proud
of
myself
for
sticking
with
it,
as
I
know
I
am
out
there
to
ask
one
of
his
or
her
employees
(especially
the
reaping
the
benefits
of
daily
meditation.
high
potential
ones
who
are
hungry
to
grow)
to
become
their
success
partner.
It
is
a
great
demonstration
of
7. How
did
you
manage
setbacks
during
the
21-‐
leadership
and
humility
with
extraordinary
benefits
for
all
Day
Challenge?
/
How
did
you
turn
“bad
days”
involved.
It
really
worked
between
Sally
and
I.
I
am
so
glad
into
“good
data”?
I
did
it.
What
helped
me
with
this
was
honest
reflection
with
my
success
partner
about
any
setbacks
that
occurred
5. What
was
the
biggest
adjustment
you
make
to
that
week.
I
found
myself
getting
better
at
your
Morning
Ritual
over
the
21
days?
differentiating
between
stuff
that
was
in
my
control
and
I
think
imposing
a
“no
email
or
no
social
media”
rule
what
was
out
of
my
control.
I
was
getting
better
with
helped
me.
I
found
myself
checking
my
email
at
the
how
I
reacted
to
setbacks.
I
was
proud
of
myself
with
beginning
of
my
ritual
and
then,
while
I
was
meditating
how
I
coped.
It
was
empowering
to
know
that,
although
and
practicing
yoga,
I
was
thinking
about
my
response
I
may
not
be
able
to
control
the
external
stimulus,
how
I
to
the
emails
as
opposed
to
focusing
on
what
I
was
reacted
to
that
stimulus
was
100%
in
my
control.
This
doing.
I
realized
I
was
exposing
my
mind
to
other
reflection
process
helped
me
stay
on
the
right
path.
people's
"to-‐do
lists"
by
opening
my
email
so
early.
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8. How
are
you
helping
others
create
a
world-‐class
reasons
I
have
resisted
meditation
for
so
long.
I
Morning
Ritual
as
a
result
of
your
experience
in
encourage
others
to
be
more
open-‐minded
about
the
completing
the
21-‐Day
Challenge?
different
things
they
can
do
during
their
Morning
Ritual.
Sharing
this
with
my
team
and,
more
importantly
Yes,
it
may
be
new
to
you
and
may
seem
strange,
but
practicing
this
with
them,
has
been
particularly
you
have
to
prove
it
to
yourself
by
valid
experiments
gratifying.
We
now
start
all
our
team
meetings
with
rather
than
continuing
to
dismiss
it.
I
am
so
glad
I
some
type
of
gratitude
exercise:
experimented,
and
I
know
I
am
a
better
person
now
because
I
was
willing
to
give
it
a
try.
It
is
one
of
the
best
What
gave
you
joy
at
work
today?
Who
in
the
group
do
personal
changes
I
have
ever
made
in
my
life.
you
want
to
acknowledge?
What
would
you
like
to
acknowledge
yourself
for?
How
Michelle
has
impacted
others
These
may
sound
like
very
simple
questions,
but
I
can’t
Testimony
from
Sally
(Michelle’s
Executive
Assistant
and
tell
you
how
powerful
this
is
for
our
team.
Spending
just
Success
Partner)
five
to
ten
minutes
on
this
totally
transforms
the
energy
of
the
meeting.
One
other
thing
we
also
started
to
do
1. What
was
your
first
reaction
when
Michelle
was
to
introduce
group
reflection
exercises:
What
went
asked
you
to
be
her
success
partner?
well?
What
could
have
we
have
done
differently?
We
do
I
was
not
sure
what
being
a
success
partner
meant
this
after
every
event
or
on
the
closure
of
a
big
project.
at
the
beginning.
However,
when
Michelle
explained
the
roles
and
responsibilities
to
me,
it
made
sense.
I
These
habits
I
am
now
sharing
with
my
team
are
all
became
excited
about
it.
I
was
impressed
that
she
things
I
first
learned
as
a
result
of
my
own
personal
asked
me
to
be
her
success
partner.
No
other
journey
with
Morning
Rituals.
Simply
put,
these
habits
employer
that
I
have
had
in
my
20
years
of
work
has
make
us
a
far
more
productive
team.
ever
asked
me
to
help
them
in
this
way.
It
was
inspiring
how
humble
she
was,
and
her
willingness
9. What
advice
would
you
give
others
who
are
to
ask
me
for
my
help
made
me
admire
her
courage
about
to
start
the
21-‐Day
challenge?
even
more.
Have
an
open
mind.
Everything
you
believe
is
not
necessarily
true.
One
of
my
greatest
personal
strengths
2. What
impact
has
Michelle’s
experience
with
is
my
will
and
determination
to
succeed.
However,
the
Morning
Rituals
had
on
you?
other
side
of
that
coin
(the
dark
side
of
my
ambition)
is
I
could
not
believe
how
much
she
improved
in
the
that
I
know
I
can
be
very
headstrong
and
not
open
to
weeks
after
she
started
this
Morning
Ritual.
It
was
ideas
other
than
my
own.
I
feel
that
this
is
one
of
the
like
a
new
Michelle.
She
was
more
positive
and
more
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energetic
than
ever.
What
was
most
remarkable
was
to
see
how
her
positive
energy
impacted
the
entire
Carlo
A
first
time
father
who
was
able
to
overcome
the
old
team
and
me.
It
was
as
though
the
whole
organization
was
feeling
the
benefits
of
her
Morning
destructive
habits
of
his
past
and
become
a
hero
for
Ritual.
Unlike
many
bosses
I
know
who
are
all
talk
his
wife
and
daughter.
and
no
action,
Michelle
was
very
different.
She
modeled
the
idea
of
having
a
Morning
Ritual,
and
it
Background
became
contagious.
Our
entire
team,
including
myself,
now
practices
a
Morning
Ritual.
Morale
at
work
has
never
been
so
high.
It’s
amazing
to
think
Carlo finds it incredible to hold his new baby girl in his arms,
how
much
of
an
impact
a
small
change
can
make
to
but a part of him feels overwhelmed when he thinks of all
the
entire
team,
especially
if
the
leader
is
the
one
to
the responsibilities ahead. Carlo is determined to give his
go
first.
daughter the best start in life and dreams of being her role
model and hero. He does not want her to have a loser for a
father. He knows that he cannot continue as he has been
3. How
have
you
shared
with
others
what
you
living: a party lifestyle is not what his daughter needs in her
learned
from
Michelle?
Dad.
We
delivered
a
special
training
program
for
the
entire
organization
on
personal
change.
We
created
Carlo realized that none of his close friends are fathers so
a
training
program
through
which
we
would
help
he began to speak to more experienced fathers, men that
our
employees
design
the
first
hour
of
their
work
he greatly admires, to get advice from them. From these
day
to
set
themselves
and
their
team
up
to
optimize
conversations, it became clear to Carlo that, when it comes
their
day.
It
was
amazing
to
see
the
positive
reaction
to being the leader of your family, you must have self-
the
staff
had
to
it.
By
focusing
on
the
start
of
the
day,
discipline. That convinced Carlo to start The 21-Day
it
helped
us
solve
some
very
simple
problems
within
Challenge even though he has failed many times in the past
the
team
like
lack
of
communication
and
lack
of
at making lasting personal change.
prioritization.
Some
of
our
partner
and
clients
have
been
very
impressed
by
the
impact
this
training
has
He believes that having a World-Class Morning Ritual will
had
on
our
people:
they
are
now
even
asking
if
we
be his way of proving to himself and others that this time he
could
train
their
employees
too.
I
felt
really
proud
is serious about changing and serious about his new role as
when
I
heard
that
other
people
are
noticing
how
a father.
productive
our
team
has
become.
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detail,
but
I
am
being
honest
at
least
–
haha).
While
I
Carlo’s
new
Morning
Ritual
am
on
the
toilet
I
will
read
three
pages
of
one
of
my
business
books.
Wake
up
at
6:15
a.m.
• Then
I
will
get
dressed
for
work
and
leave
the
house
• Go
to
the
bathroom
and
brush
my
teeth.
at
7:30
am
to
go
to
work.
• Splash
cold
water
on
my
face
—
after
which
I
will
• While
on
my
way
to
work
(a
15-‐minute
walk),
I
will
look
at
myself
in
the
mirror
and
say,
“Today
is
going
continue
to
listen
to
my
audiobook.
to
be
a
great
day!”
• Once
I
get
to
the
office
desk
before
I
open
my
email
I
• Drink
one
glass
of
water
with
a
splash
of
apple
cider
will
look
at
my
planner
for
the
day
and
write
down
vinegar
(I
read
once
that
this
is
a
healthy
thing
to
three
things
I
can
do
to
make
today
great.
Then
I
will
do).
go
start
my
8
a.m.
morning
meeting
with
my
team.
• I
will
go
to
my
baby’s
crib,
give
her
a
kiss
and
tell
her
that
I
love
her.
• I
will
give
a
kiss
to
my
wife
and
tell
her
I
love
her.
An
interview
with
Carlo
before
he
started
the
21-‐
• I
will
then
start
my
15-‐minute
morning
exercise
Day
Challenge
while
I
listen
to
an
audiobook.
• When
I
finish
exercising
I
will
drink
one
more
glass
of
water.
1. Immediately
after
completing
your
new
Morning
• After
that,
I
will
shower.
Ritual
how
do
you
want
to
feel?
• Then
I
will
go
to
the
roof
deck
of
my
building
and
I
want
to
have
more
energy
and
feel
more
powerful.
meditate
for
15
minute
using
a
guided
meditation
Most
of
the
time
I
hate
getting
out
of
bed
and
have
app
on
my
phone.
I
will
do
this
while
the
sun
shines
crashes
of
energy
in
the
afternoon.
I
want
to
feel
on
my
face.
more
productive
and
positive
—
that
I
have
started
• Then
I
will
make
a
healthy
breakfast
for
my
family.
my
day
winning.
• While
eating
breakfast
I
will
practice
expressing
gratitude
with
my
wife.
We
will
take
turns
asking
2. After
you
successfully
complete
the
21-‐Day
each
other
questions
like:
“What
gave
you
joy?
What
Challenge
what
is
the
desired
result
you
want
to
are
you
grateful
for?
What
was
amazing
about
achieve
the
most?
yesterday?”
I
will
also
ask
her
questions
like,
“What
I
want
to
have
a
new
perspective
on
what
it
means
to
be
can
you
do
to
make
today
great?”
successful.
I
want
to
have
a
new
level
of
discipline
in
my
• After
breakfast,
I
will
go
for
my
morning
poo
using
a
life.
I
would
like
this
to
be
the
beginning
of
a
series
of
squatty
potty
(don't
know
if
I
should
include
that
powerful
personal
changes
in
me.
65
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actual
amount
of
hours
that
I
play
them
every
week
3. Why
is
this
desired
result
so
important
to
you?
it
was
close
to
20
hours
and
I
was
concerned.
At
the
I
want
my
wife
Tammy
and
my
parents
to
see
that
I
am
same
time,
I
started
to
research
the
negative
making
a
significant
effort
to
become
a
better
man.
We
consequences
of
addiction
and
realized
that
I
really
have
been
having
some
arguments
lately,
so
I
want
to
prove
do
have
a
problem
here.
My
mentor
told
me
that
I
to
them
that
I
am
really
making
an
effort
to
change
myself:
should
ask
myself
just
one
question:
"What
would
a
to
become
a
better
father
for
my
baby;
a
better
son
for
my
great
father
do?"
So
I
made
the
decision
to
stop
parents;
and
a
better
partner
for
Tammy.
playing
video
games.
I
will
sell
my
X-‐box
and
buy
something
nice
for
our
little
family
instead.
I
will
4. How
are
you
going
to
make
it
easier
for
you
to
also
delete
all
the
games
on
my
phone
so
that
I
am
wake
up
at
the
time
your
promised
yourself
no
longer
tempted
to
waste
my
time
playing
these
(that
you
don't
hit
the
snooze
button
once
your
games.
I
am
better
than
that
now.
I
need
to
show
alarm
starts
ringing)?
others
that
I
am
serious
about
becoming
the
model
I
realize
that
if
I
get
enough
quality
sleep
then,
for
father
for
my
baby
girl.
sure,
I
will
be
able
to
wake
up
on
time
every
morning.
So
I
am
going
to
make
little
changes
in
the
6. How
are
you
going
to
make
it
easier
for
you
to
evening
to
improve
the
quality
of
my
sleep.
My
first
measure
and
evaluate
your
progress
during
the
rule
is
no
drinking
caffeine
after
4
p.m.,
my
second
21-‐Day
Challenge
and
at
the
end
of
the
21-‐Day
rule
is
no
electronics
allowed
by
my
bedside,
and
my
Challenge?
final
rule
is
that
at
9
p.m.
I
will
always
switch
my
Wi-‐ I
think
one
of
the
best
pieces
of
advice
I
have
Fi
off.
I
have
a
bad
habit
of
watching
Netflix,
received
so
far
regarding
my
new
role
as
a
father
browsing
YouTube
or
playing
video
games
until
has
been:
to
become
a
great
Dad
to
my
little
girl,
I
midnight.
I
realize
that
I
have
to
stop
this.
Instead,
I
must
love
her
mother
everyday.
As
simple
as
that
will
use
the
last
hour,
from
10
p.m.
to
11
p.m.,
before
advice
is,
it
really
was
an
"a-‐ha"
moment
for
me.
I
I
sleep
to
either
journal
or
read
my
books.
really
want
to
be
a
better
man
for
my
wife.
So
I
am
going
to
do
something
I
have
never
done
before:
before
I
start
the
21-‐Day
Challenge
I
am
going
to
ask
5. How
are
you
going
to
design
your
environment
her
how
many
points
out
of
ten
she
would
give
our
to
make
it
easier
for
you
to
do
your
new
Morning
relationship.
I
will
then
ask
what
do
I
need
to
do
to
Ritual
and
more
difficult
for
you
to
not
do
it?
achieve
a
10
out
of
10
score?
I
really
like
playing
video
games.
When
my
wife
accused
me
being
addicted
to
them,
I
kind
of
laughed
it
off.
However,
when
I
started
to
record
the
66
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Code
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June
2017)
I
am
just
going
to
listen
to
what
she
says
and
not
slowly
realizing
that
I
can’t
do
everything
on
my
own.
I
comment
or
try
to
defend
myself.
I
am
sure
she
will
will
tell
her
exactly
what
my
new
Morning
Ritual
is
and
be
surprised
that
I
am
being
so
vulnerable
but
I
am
I
will
ask
for
her
support.
Once
I
explain
to
her
what
a
serious
about
this.
My
mentor
once
told
me
that
success
partner
does,
I
know
she
will
be
excited
to
help
“The
quality
of
your
life
is
directly
related
to
the
8. Who
is
the
first
person
you
will
help
after
you
number
of
uncomfortable
conversations
you
are
successfully
complete
the
21-‐Day
Challenge?
willing
to
have”.
Why
did
you
choose
that
person?
Who:
Chad
and
Marv
So
I
am
not
going
to
hide
away
from
these
Why
that
person:
These
are
my
two
best
friends
but
I
uncomfortable
conversations
any
more.
The
old
now
realize
that
these
guys
are
wasting
their
lives
Carlo
does
not
live
here
anymore.
playing
video
games.
I
am
sure
they
could
do
so
much
more.
I
want
to
show
them
that
another
path
is
Once
the
21-‐Day
Challenge
is
complete
I
will
ask
her
possible.
I
know
I
would
be
a
hypocrite
to
start
talking
the
same
questions
again.
This
will
be
a
very
good
to
them
now
when
I
myself
have
just
started,
but
I
way
for
me
to
measure
the
progress
of
our
really
hope
that
after
these
21
days
are
over
I
will
be
in
relationship
over
the
21
days.
a
better
position
to
be
a
positive
influence
on
them
For
daily
progress,
I
will
definitely
use
a
paper
checklist
that
can
easily
fit
in
my
wallet.
When
I
get
to
my
office,
before
I
go
to
my
8
a.m.
meeting,
I
will
9. How
are
you
going
to
deal
with
unplanned
take
it
out
and
fill
it
in
for
that
morning.
It
will
be
setbacks
during
the
21-‐Day
Challenge?
How
are
motivating
for
me
to
check
it
off
every
day.
you
going
to
turn
“bad
days”
into
“good
data”?
7. Who
will
be
your
“Success
Partner”
and
why
do
I
have
a
history
of
quitting
when
things
don't
go
to
you
think
that
person
is
the
best
choice
in
plan.
I
think
I
take
failure
very
personally.
If
I
am
helping
you
successfully
complete
the
21-‐Day
going
to
be
successful
in
transforming
myself,
I
must
Challenge?
stop
this
pattern
of
thinking.
I
am
not
a
failure!
If
things
don't
go
to
plan
(especially
if
I
do
not
wake
up
Who:
My
wife,
Tammy
when
I
said
I
would)
I
want
to
make
two
promises
to
Why
that
person:
She
really
wants
me
to
become
a
myself:
better
man
and,
thanks
to
some
of
my
mentors,
I
am
67
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1.
That
the
mistake
will
not
happen
two
days
in
a
group
of
people
that
I
row;
and,
dislike
more
than
those
2.
That
I
will
honestly
reflect
on
the
mistake
to
guys.
I
will
be
totally
see
how
I
can
prevent
it
from
happening
again.
sickened
with
myself
if
I
have
to
give
them
this
I
am
going
to
be
a
master
student
of
myself
over
the
money.
next
21
days.
10. How
are
you
going
to
incentivize
yourself
to
ensure
you
successfully
complete
your
Morning
Ritual
and
the
21-‐Day
Challenge?
An
interview
with
Carlo
after
he
completed
the
21-‐
My
reward
for
My
punishment
for
Day
Challenge
completing
my
failing
to
complete
my
Morning
Ritual
Morning
Ritual
I
will
finish
work
on
time
I
will
punish
myself
by
1. How
do
you
feel
after
completing
the
challenge?
at
5
p.m.
and
begin
my
working
30
minutes
commute
home.
extra
at
work.
I
have
never
been
better.
I
have
never
had
so
much
energy
and
I
never
felt
happier.
Who
would
have
My
reward
for
My
punishment
for
failing
thought
that
these
tiny
changes
would
have
made
successfully
completing
to
complete
the
21-‐Day
such
a
big
impact.
the
21-‐Day
Challenge
Challenge
I
am
going
to
buy
myself
The
money
I
would
have
2. What
was
the
single
most
effective
thing
you
did
that
new
big
screen
TV
spent
on
the
new
TV
I
will
over
the
21days
and
why?
By
far
the
best
decision
that
has
been
on
my
wish
instead
donate
to
an
I
made
was
to
totally
give
up
playing
video
games
list
for
years
now.
“Anti-‐Charity”
-‐
the
official
(both
on
my
phone
and
on
my
X-‐box).
I
really
supporters
club
of
a
debated
it
for
a
long
time
in
my
head,
as
I
thought
professional
basketball
that
I
could
try
a
different
approach
where
I
team
in
my
country
that
I
gradually
reduced
the
time
I
spent
playing.
But,
for
hate
with
all
my
heart.
To
me,
going
cold
turkey
was
the
100%
right
thing
to
put
this
in
context,
I
do.
Seeing
my
little
girl
gave
me
a
new
perspective
cannot
think
of
a
single
on
life.
There
are
thousands
of
things
more
important
than
video
games.
I
am
so
glad
I
did
this.
68
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2017)
checklist.
And,
amazingly,
I
became
her
success
3. How
did
you
use
your
checklist
and
how
did
it
partner!
help
you?
The
checklist
was
really
powerful.
I
was
surprised.
A
part
of
my
brain,
let’s
call
it
my
ego,
did
not
like
the
idea
of
using
a
5. What
was
the
biggest
adjustment
you
made
to
checklist.
I
felt
uncomfortable
at
first
and
thought
it
was
too
your
Morning
Ritual
over
the
21
days?
restricting.
To
be
honest,
I
really
wanted
to
not
use
it,
but
that
would
have
been
a
mistake.
Most
of
the
adjustments
I
made
were
more
on
my
evening
ritual
rather
than
on
my
Morning
Ritual.
I
“Discipline
equals
Freedom”
-‐
Jocko Willink experimented
with
a
couple
of
things
that
helped
me.
I
left
a
pen
and
notepad
on
my
bedside
table,
The
more
self-‐control
I
practice
in
the
present,
the
greater
which
really
encouraged
me
to
write
more.
I
also
got
choices
I
will
have
in
the
future.
This
checklist
gave
me
that
three
biographies
that
I
wanted
to
read
for
ages
and
discipline.
It
gave
me
that
self-‐control.
It
helped
me
to
focus
left
them
on
my
bedside
table,
which
as
simple
as
it
on
doing
what
was
right,
not
what
was
easy.
Every
Sunday
sounds
really
did
encourage
me
to
read
more.
But
I
evening
after
dinner
(as
part
of
our
efforts
to
make
that
a
think
the
most
effective
change
I
made
was
banning
special
family
day),
I
showed
my
wife
Tammy
my
checklist
all
electronic
devices
in
my
bedroom
after
9
p.m.
I
for
the
past
week.
It
gave
me
a
lot
of
pride
to
do
so
and
I
wanted
to
use
those
hours
for
family
time
and
to
think
she
was
also
proud
of
me
for
making
such
a
positive
prepare
myself
for
the
following
day.
To
prove
to
effort.
myself
that
I
was
serious,
I
removed
the
TV
and
DVD
player
from
the
bedroom.
I
would
put
an
alarm
on
my
phone
every
evening
at
8:55
pm
with
the
4. What
was
your
relationship
with
your
success
message:
"Switch
off
Wi-‐Fi:
you
are
a
better
man
partner
like
and
how
did
it
help
you?
now."
I
know
that
may
sound
like
crazy
self-‐talk,
but
I
needed
that
daily
reminder
so
that
I
didn’t
slip
Initially,
I
was
uncertain
if
I
should
have
Tammy
as
back
into
my
old
habits.
I
was
determined
to
make
my
success
partner,
I
thought
I
would
be
exposing
this
a
lasting
change
so
all
these
tiny
things
too
much
of
myself.
But
now
I
know
it
was
a
great
combined
really
did
help
me
to
stick
with
it.
decision.
The
more
vulnerable
I
was
to
her,
the
more
she
appreciated
it.
It
really
made
our
relationship
6. What
was
the
most
difficult
part
of
the
21-‐Day
better.
She
was
so
inspired
that,
after
the
third
Challenge
and
how
did
you
overcome
it?
Sunday
in
a
row
when
I
showed
her
my
checklist,
she
actually
created
her
own
Morning
Ritual
The
most
difficult
part
for
me
was
getting
up
on
69
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117
time,
especially
in
the
first
seven
days.
I
found
months
the
best
12
months
of
my
life
ever?”
myself
lying
in
bed
once
my
alarm
went
off
looking
I
found
myself
asking
myself
dozens
of
questions
for
any
reason
to
stay
in
bed
longer.
What
really
like
this.
I
feel
I
have
really
discovered
more
about
helped
me
was
implementing
the
five-‐second
rule.
myself
over
the
past
21
days
than
at
any
other
time
This
is
so
simple
but
it
really
worked
for
me.
Once
I
in
my
life..
heard
the
alarm
go
off
in
the
morning,
I
simply
counted
backwards
(five,
four,
three,
two,
one)
and
8. How
are
you
helping
others
to
create
a
world-‐
once
I
got
to
one,
I
jumped
out
of
bed.
I
now
do
this
class
Morning
Ritual
as
a
result
of
your
every
morning.
It
has
really
trained
my
brain
into
experience
in
completing
the
21-‐Day
Challenge?
taking
action
and
not
dwelling
on
all
the
excuses
to
procrastinate
like
I
did
in
the
past.
I
realized
that
if
I
wanted
to
help
my
two
friends
–
Marv
and
Chad,
I
would
have
to
meet
them
one-‐on-‐
one
for
lunch
or
over
a
coffee.
I
knew
that
we
could
7. How
did
you
manage
setbacks
during
the
21-‐Day
not
meet
in
our
usual
hangout
areas
(in
bars
when
Challenge?
/
How
did
you
turn
“bad
days”
into
drinking).
We
never
have
any
serious
conversations
“good
data”?
there.
I
knew
that
if
I
switched
the
location
to
a
The
process
of
journaling
allowed
me
to
really
study
coffee
shop
or
lunch
place,
the
new
environment
when
things
went
wrong,
rather
than
constantly
could
help
us
have
a
proper
serious
chat.
beating
myself
up
like
I
did
in
the
past.
I
discovered
some
great
insights
about
myself.
It
allowed
me
to
I
was
very
conscious
before
I
met
them
that
I
see
many
tiny
changes
that
I
could
make
to
improve.
shouldn’t
come
across
as
preachy
or
make
them
think
I
was
better
than
them.
I
just
told
them
my
In
particular
journaling
in
the
evening
while
I
was
in
story,
my
new
Morning
Ritual,
and
why
it
was
bed
really
helped
me
remind
myself
why
I
was
doing
important
to
me.
Chad,
in
particular,
was
really
this
Morning
Ritual:
it
really
helped
me
get
clarity
impressed
and,
judging
by
all
the
questions
he
asked
about
what
was
most
important.
To
give
a
practical
me,
I
think
he
is
also
really
curious
about
starting
a
example,
answering
the
following
three
questions
Morning
Ritual.
I
have
given
him
this
book
as
a
gift
really
helped
me,
so
fingers
crossed.
Sadly,
Marv
didn't
seem
that
interested
in
any
of
this.
I
was
a
bit
disappointed,
to
“What
are
the
things
I
fear
the
most?”
be
honest.
I
guess
he
behaved
in
the
same
way
I
“If
I
were
not
afraid
of
failing,
how
would
I
live
my
life
would
have
behaved
a
year
ago.
The
experience
differently?”
reminded
me
that
I
cannot
influence
everyone
I
“What
are
the
things
I
can
do
to
make
the
next
12
want
to
help.
Sometimes
it
takes
a
different
person
70
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2017)
and
a
different
time
and
place
to
move
someone
to
1. What
was
your
first
reaction
when
Carlo
asked
the
point
where
they
are
ready
to
transform
their
you
to
become
his
success
partner?
life.
I
am
not
taking
it
personally
and,
instead,
I
am
When
he
first
told
me
that
he
was
experimenting
going
to
focus
on
helping
Chad
and
others
who
are
with
a
Morning
Ritual
I
was
surprised.
I
was
even
really
interested
in
waking
up
and
living
the
more
surprised
when
he
asked
me
to
be
his
success
extraordinary
life
they
deserve.
partner.
We
have
never
done
anything
like
this
before,
so
once
he
explained
that
my
role
as
his
success
partner
would
primarily
be
to
help
him
9. What
advice
would
you
give
others
who
are
think
and
reflect,
I
got
really
excited.
I
knew
this
was
about
to
start
the
21-‐Day
challenge?
something
that
I
could
help
him
with.
I
am
so
grateful
that
he
asked
me.
If
you
spend
your
life
being
casual
every
day,
you
will
end
up
becoming
a
casualty.
Life
is
too
short
to
2. What
impact
has
Carlo’s
experience
with
spend
on
things
that,
at
the
end
of
the
day,
really
Morning
Rituals
had
on
you?
don’t
matter.
I
know
that
becoming
a
new
father
was
This
has
had
a
tremendous
impact
on
me
and
on
our
the
spark
that
created
all
these
great
changes
but
I
relationship.
I
noticed
the
changes
within
just
a
few
did
not
have
to
wait
so
long
to
realize
this.
I
wish
I
days
of
him
starting.
I
am
so
proud
that
he
takes
this
had
realized
this
when
I
was
a
teenager
because
I
seriously
and
is
really
committed
to
change.
Carlo
would
have
saved
myself
years
of
wasted
hours.
has
improved
so
much
over
these
past
few
weeks.
He
is
a
new
man.
He
inspired
me
to
create
my
own
So
my
final
message
is
to
not
wait
for
a
dramatic
Morning
Ritual.
It’s
so
funny
to
see
us
both
practice
change
in
your
life
to
start
a
world-‐class
Morning
a
Morning
Ritual
now.
Especially
when
we
do
our
Ritual.
Instead,
take
control
of
your
destiny
today
gratitude
sharing
over
breakfast.
This
habit
of
and
create
a
Morning
Ritual
for
tomorrow
that
will
expressing
gratitude
to
each
other
has
become
one
help
you
win
the
day.
I
promise
you
it
will
be
one
of
of
the
best
things
we
do
together
to
grow
as
a
couple
the
best
decisions
you’ll
ever
make.
and
as
parents.
I
love
him
so
much.
I
feel
so
grateful
that
he
was
the
one
who
took
the
lead
on
this
and
shared
it
with
me.
How
Carlo
Has
Impacted
Others
3. How
have
you
shared
with
others
what
you
Testimony
from
Tammy
(Carlo’s
Wife
&
Success
Partner)
learned
from
Carlo?
The
discovery
of
the
importance
of
Morning
Rituals
became
a
revelation
for
me.
I
immediately
started
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sharing
it
with
my
closest
friends
and
to
all
those
who
attend
the
new
mothers
club
that
I
am
part
of.
I
Matt:
was
shocked
to
realize
that
a
lot
of
them
are
prone
Stuck
in
his
career,
Matt
was
finally
able
to
pursue
his
to
neglect
themselves
because
they
are
so
focused
on
others
(their
husbands,
partners,
parents
and
passion
and
at
the
same
time
empower
his
younger
children).
Mothers
are
always
the
ones
to
sacrifice
brother
to
breakthrough
to
the
next
level.
first.
But
now
I
realize
that
if
you
continue
to
neglect
yourself
then,
over
time,
you
will
reduce
the
love
Background:
that
you
can
give
to
others.
Someone
will
end
up
having
to
look
after
you.
I
did
not
want
that
to
Matt
hates
his
job.
He
has
been
doing
it
for
five
years
happen
to
the
other
mothers
in
my
club.
So,
I
began
now
and,
although
he
is
grateful
that
the
job
has
sharing
this
book
with
them
and
letting
them
know
given
him
a
living,
he
knows
it
is
not
something
he
how
they
and
their
families
could
significantly
wants
to
do
for
the
rest
of
his
life.
He
wants
to
benefit
from
doing
this.
pursue
a
career
that
is
more
aligned
to
his
passions.
He
doesn’t
want
to
live
with
regret.
He
feels
that
he
deserves
better.
Matt
knew
he
needed
to
make
a
change
but
didn’t
know
where
to
start.
After
he
read
about
so
many
people
he
respected
testifying
to
the
power
of
Morning
Rituals,
it
seemed
like
a
good
first
step.
He
has
never
practiced
a
Morning
Ritual
before
as
he
never
felt
he
had
enough
energy
or
motivation
to
do
something
like
this
before
he
starts
his
work
shift.
However
this
time
is
different,
Matt
is
at
the
point
where
he
would
rather
make
a
change
and
fail
than
stay
in
this
job
and
never
know.
Matt’s
New
Morning
Ritual
I
work
night
shift
(7
p.m.
to
7
a.m.),
Monday
to
Saturday,
so
72
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Code
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June
2017)
I
typically
go
to
bed
at
9:30
a.m.
and
wake
up
at
5
p.m.
My
1. Immediately
after
completing
your
new
“morning
time”
will
be
the
first
few
hours
after
I
wake
up,
WORLD-‐CLASS
Morning
Ritual
how
do
you
before
I
go
to
start
my
night
shift.
want
to
feel?
• Wake
up
at
4:15
p.m.
I
want
to
feel
that
I
am
using
my
most
creative
hours
of
the
• Drink
one
glass
of
water.
day
on
work
that
matters
most
to
me,
and
that
I
am
• Go
to
the
washroom,
throw
water
on
my
face
and
consistently
making
progress
towards
my
goals.
brush
my
teeth.
• Do
a
six-‐minute
workout
in
my
room
(one
minute
of
2. After
you
successfully
complete
the
21-‐
jumping
jacks,
one
minute
of
sit
ups,
one
minute
of
Day
Challenge
what
is
the
desired
result
pushups
and
then
repeat
one
more
time)
you
want
to
achieve
the
most?
• Drink
one
more
glass
of
water.
I
want
to
use
this
time
to
write
my
first
book.
I
had
wanted
• Shower.
While
in
the
shower,
I
will
practice
my
to
do
this
for
years,
but
I
constantly
made
excuses
to
myself
affirmations
to
myself.
(I
will
especially
focus
on
that
I
was
too
busy.
So,
by
21
days,
I
want
to
have
made
saying
things
that
replace
my
false
limiting
beliefs
significant
progress
and
feel
that
I
am
on
my
way
to
that
I
am
not
good
enough
or
smart
enough.)
completing
it.
• Write
three
things
I
am
grateful
for
and
put
them
into
the
jar
of
awesome.
3. Why
is
that
desired
result
so
important
to
• Look
at
my
vision
board
for
a
few
moments
and
you?
remind
myself
of
where
I
want
to
go
and
why
I
want
I
feel
that
the
world
is
not
getting
the
best
of
me.
I
don't
to
do
it.
want
to
be
one
of
those
men
whose
song
dies
inside
them.
I
heard
a
preacher
once
say
that
one
of
the
greatest
human
• Say
a
short
prayer
and
ask
for
God’s
help.
tragedies
is
how
so
many
people
will
miss
out
on
your
• Make
a
cup
of
coffee.
talents,
gifts,
and
blessing
to
the
world
because
you
decided
• Write
for
30
minutes
on
my
book
project.
to
live
your
life
in
a
comfort
zone.
That
really
stuck
with
• Drink
one
glass
of
water.
me.
It
has
haunted
me
for
weeks.
I
know
that
I
was
born
to
• After
writing,
I
will
get
dressed,
get
a
snack,
and
write
this
book.
I
will
not
let
this
opportunity
slip
by.
I
head
to
work.
know
I
must
become
better.
An
interview
with
Matt
before
he
started
the
21-‐Day
It
like
what
Warren
Buffett’s
business
partner
Charlie
Challenge
Munger
said
“
To
get
what
you
want
you
have
to
deserve
what
you
want,
the
world
is
not
yet
a
crazy
enough
place
to
reward
a
whole
bunch
of
undeserving
people”.
73
of
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6. How
are
you
going
to
make
it
easier
for
That
quote
really
got
me
determined
to
put
the
effort
into
you
to
measure
and
evaluate
your
making
my
dreams
a
reality..
I
am
going
to
show
people
progress
during
the
21-‐Day
Challenge
and
that
I
deserve
this
success.
at
the
end
of
the
21-‐Day
Challenge?
I
am
going
to
make
a
big
goal
of
writing
10,000
words
of
my
first
book
by
day
21.
This
will
be
well
4. How
are
you
going
to
make
it
easier
for
past
the
halfway
point
of
my
book
and
would
be
an
you
to
wake
up
at
the
time
your
promised
extraordinary
motivation
to
finish
it.
I
know
that
yourself
(that
you
don't
hit
the
snooze
some
days
I
will
write
more
than
others
(especially
button
once
your
alarm
starts
ringing)?
when
my
mind
is
in
a
state
of
flow)
so
I
will
I
will
use
two
alarms,
each
going
off
at
the
same
target
writing
a
minimum
of
500
words
every
day.
I
know
time.
I
will
leave
them
at
the
other
side
of
the
room
that,
if
I
get
into
the
habit
of
writing
every
day,
I
will
forcing
me
to
get
out
of
bed
to
switch
them
off.
I
will
eventually
become
more
and
more
creative
and
the
words
leave
my
glass
of
water
beside
them
so,
once
I
will
eventually
just
flow
out
of
me.
Immediately
after
I
switch
the
alarms
off,
I
will
immediately
drink
the
finish
my
writing,
I
will
use
a
simple
electronic
checklist
on
water.
After
I
come
back
from
the
toilet,
I
will
do
a
my
phone
to
track
my
daily
progress:
entering
the
number
six-‐minute
workout
just
to
get
my
blood
flowing.
of
words
I
just
wrote.
While
I
am
exercising,
I
will
be
talking
to
myself:
reminding
myself
why
I
am
doing
this.
7. Who
will
be
your
“Success
Partner”
and
5. How
are
you
going
to
design
your
why
do
you
think
that
person
is
the
best
environment
to
make
it
easier
for
you
to
choice
in
helping
you
successfully
do
your
Morning
Ritual
and
more
difficult
complete
the
21-‐Day
Challenge?
for
you
to
not
do
it?
Who:
My
work
colleague,
Jeff
I
do
not
have
the
habit
of
writing
every
day.
This
will
Why
that
person:
Jeff
is
in
a
similar
position
to
me.
He
be
new
to
me,
so
I
think
preparation
is
key.
Before
I
really
hates
his
job
and
wants
to
follow
his
passion
but,
like
go
to
sleep
I
will
have
my
computer,
pen
and
writing
me,
he
is
stuck
in
his
comfort
zone
pad
ready
at
my
table.
Everything
will
be
nice
and
neat
so
that
things
go
smoothly
when
I
wake
up.
I
will
also
switch
off
my
Wi-‐Fi
so
that
I
am
not
8. Who
is
the
first
person
you
will
help
after
tempted
to
check
my
email
or
social
media
while
I
you
successfully
complete
the
21-‐Day
am
using
my
computer
to
write.
Challenge?
Why
did
you
choose
that
person?
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Who:
My
little
brother,
Gary.
will
allow
myself
to
play
today.
Why
that
person:
I
think
he
is
so
talented
(more
than
me)
my
favorite
video
game
but
I
fear
he
too
is
stuck
in
a
job
he
hates.
If
this
Morning
while
on
my
way
to
Ritual
works
for
me,
then
it
could
also
really
work
for
him.
work.
However,
I
know
I
will
need
to
lead
by
example,
so
thinking
about
how
this
can
help
him
will
be
an
extra
motivation
for
My
reward
for
My
punishment
for
me.
successfully
failing
to
complete
the
completing
the
21-‐Day
21-‐Day
Challenge
Challenge
9. How
are
you
going
to
deal
with
unplanned
setbacks
during
the
21
days?
How
are
you
I
am
going
to
buy
myself
For
the
rest
of
the
year
I
going
to
turn
“bad
days”
into
“good
data”?
a
new
phone.
am
not
going
to
allow
My
relationship
with
setbacks
must
improve.
I
don't
myself
to
go
on
another
want
to
run
away
and
feel
so
defeated
by
them
like
I
beach
vacation.
usually
do.
I
want
to
be
like
one
of
those
world-‐class
athletes
who
studies
hours
and
hours
of
video
footage
of
their
performance
so
they
can
maximize
their
learning
from
any
mistakes,
and
study
why
they
were
able
to
be
successful
at
certain
things.
I
An
interview
with
Matt
after
he
completed
the
21-‐Day
am
going
to
dedicate
a
weekly
time
every
Sunday
Challenge
morning
for
quiet
reflection
on
my
Morning
Ritual.
I
know
that
even
more
effective
action
will
come
from
this
quiet
reflection.
1. How
do
you
feel
after
completing
the
challenge?
10. How
are
you
going
to
incentivize
yourself
to
ensure
you
successfully
complete
your
I
feel
I
have
made
massive
progress.
I
have
written
Morning
Ritual
and
the
21-‐Day
Challenge?
75%
of
the
book
already.
This
practice
is
really
working
for
me.
I
am
now
excited
every
time
I
write.
My
reward
for
My
punishment
for
In
the
past,
writing
was
something
that
I
always
completing
my
failing
to
complete
my
procrastinated
over.
But
this
time
it
is
different.
I
Morning
Ritual
Morning
Ritual
have
never
been
so
excited
about
completing
a
My
guilty
pleasure
—
I
No
video
games
for
Matt
project
like
this
before.
75
of
117
Bizarrely,
knowing
that
my
coach
was
going
to
look
2. What
was
the
single
most
effective
thing
at
it
sometimes
became
my
primary
motivation
to
you
did
over
the
21
days
and
why?
do
what
I
promised
I
would
do.
And
it
worked.
I
I
think
the
most
effective
decision
I
made
was
to
find
a
new
didn’t
sleep
in
once
during
the
21
days.
success
partner.
My
initial
choice,
Jeff,
was
not
the
right
fit
for
me.
I
realized
that
after
having
one
conversation
about
4. What
was
your
relationship
with
your
this
with
him
that
the
assumptions
I
made
about
him
were
success
partner
like
and
how
did
they
completely
wrong.
He
really
isn’t
in
a
position
to
help
me.
help
you?
The
main
reason
I
chose
him
at
the
beginning
was
the
As
I
mentioned
earlier,
I
decided
to
hire
a
convenience
factor
(we
see
each
other
at
work
every
day)
professional
coach
to
help
me
as
both
my
success
and
the
similarity
factor
(we
both
share
the
same
problem).
partner
for
the
21-‐Day
Challenge
and
to
help
me
However,
he
had
a
completely
different
mindset
about
achieve
the
other
big
personal
goals
that
I
have
been
personal
change.
As
much
as
I
like
the
guy,
he
was
just
so
procrastinating
about
for
years.
I
think
hiring
JB
as
negative
all
the
time
and
was
totally
ignoring
his
own
my
coach
is
one
of
the
best
investments
I
have
ever
responsibility
to
be
proactive.
I
didn't
need
someone
who
made
in
my
life.
My
coach
has
been
amazing.
I
feel
would
drain
my
energy.
So
I
decided
that
I
would
just
pay
like
he
gives
me
so
much
more
clarity
and
focus.
for
a
professional
coach
instead.
I
didn't
want
to
repeat
my
After
our
first
few
sessions
together,
we
agreed
to
a
bad
experience
with
Jeff,
and
I
ended
up
finding
someone
three-‐month
coaching
program
in
which
we
meet
who
knew
exactly
what
is
needed
to
successfully
change
once
every
week
for
a
coaching
session.
It
really
has
behaviors
and
achieve
big
goals.
changed
my
life.
Having
a
coach
is
something
that
I
had
never
really
considered
before,
but
now
I
realize
it
really
is
worth
the
investment.
All
of
the
world’s
3. How
did
you
use
your
checklist
and
how
top-‐performing
athletes,
artists
and
entrepreneurs
did
it
help
you?
have
coaches.
So,
if
world-‐class
performance
is
what
I
was
very
curious
to
see
how
a
checklist
could
help
I
am
striving
for,
then
it
makes
sense
for
me
to
do
me
create
new
habits.
I
have
always
associated
the
same.
checklists
with
hospitals
or
airplanes
and
never
made
the
connection
with
how
it
could
help
me
5. What
was
the
biggest
adjustment
you
achieve
my
goals.
I
am
so
glad
that
I
gave
it
a
try.
I
made
to
your
Morning
Ritual
over
the
21
found
a
free
app
for
my
phone
(HabitShare)
that
days?
gave
me
all
the
features
I
needed.
Even
better,
I
This
may
seem
something
so
trivial,
but
I
am
so
grateful
could
share
it
with
my
coach
JB,
enabling
him
to
see
that
I
added
the
tiny
act
of
making
my
bed
to
my
start
of
real
time
updates
on
my
progress.
It
was
fantastic.
day
ritual.
I
realize
now
why
this
is
so
important.
It
is
76
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Code
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Copy
June
2017)
not
because
of
the
act
itself
but
because
of
the
impact
of
energy
or
choose
to
be
positive,
to
be
grateful,
and
seeing
a
tidy
bed
on
your
subconscious
mind.
It
gives
to
rise
above
the
situation.
The
results
blew
my
me
visible
proof
that
I
have
made
progress
today,
mind
away.
I
found
myself
snapping
that
rubber
regardless
of
how
bad
I
think
my
days
are
going.
It
gives
band
many
times
during
the
day
but,
wow,
did
that
me
a
visible
win
and,
as
crazy
at
it
sounds,
my
tidy
bed
help
me
stay
in
a
positive
mindset!
My
“21-‐Day
No
acts
as
a
symbol
of
my
daily
progress:
giving
me
a
great
Complaints
Diet”
really
did
complement
the
positive
feeling
of
satisfaction
and
confidence
that
I
take
with
me
energy
I
created
in
my
Morning
Ritual.
into
my
day.
Example
of
Matt’s
Affirmation
(3
consecutive
days)
6. What
was
the
most
difficult
part
of
the
21-‐
Day
Challenge
and
how
did
you
overcome
My
false
belief
-‐
I
My
false
belief:
I
My
false
belief:
I
it?
am
not
smart
will
be
single
will
never
be
I
think
the
most
difficult
part
was
when
I
started
to
enough
to
write
and
lonely
for
financially
free
listen
to
the
ANTs
(Automatic
Negative
Thoughts)
in
a
book
the
rest
of
my
my
head.
I
would
say
horrible
stuff
to
myself
like:
life.
"I’m
not
good
enough
to
be
a
writer.
I’m
too
stupid
My
affirmations:
My
affirmations:
My
affirmations:
and
this
will
never
work.
I
am
being
too
serious
and
I
am
a
unique
I
am
a
great
I
trust
my
inner
I
am
missing
out
on
life.”
I
really
hated
that
voice.
I
child
of
this
person.
I
love
and
wisdom
and
think
overcoming
this
self-‐doubt
has
been
by
far
my
world.
My
Creator
approve
of
intuition.
I
know
biggest
achievement.
has
great
plans
myself.
I
know
that
challenging
for
me.
I
am
not
that
I
have
times
are
only
The
thing
that
helped
me
the
most
was
doing
the
born
to
play
extraordinary
designed
to
make
"21-‐Day
No
Complaints
Diet"
at
the
same
time
as
the
small.
I
have
love
to
give
to
a
me
stronger.
I
21-‐Day
Challenge.
Like
this
book,
it
challenges
unlimited
special
someone.
know
that
people
to
go
on
a
21-‐Day
Challenge
during
which
potential.
I
am
I
know
that
the
wonderful
things
you
wear
a
rubber
band
on
your
wrist.
Every
time
committed
to
right
person
is
lie
in
store
for
me.
you
find
yourself
complaining
or
having
negative
unleashing
my
waiting
for
me.
I
I
believe
that
I
thoughts
about
yourself,
someone
else,
something,
inner
genius.
This
know
that
all
have
everything
I
or
a
certain
situation,
you
snap
the
rubber
band
book
will
inspire
things
will
work
need
within
me
to
against
your
wrist.
The
act
of
flicking
the
band
snaps
thousands
of
for
the
good.
I
am
create
you
back
to
your
conscious
awareness
that
you
are
people.
I
am
a
excited
to
fall
in
extraordinary
in
a
negative
state.
It
reminds
you
that
you
really
do
talented
writer
love
with
the
wealth
for
my
have
the
choice
to
either
dwell
in
this
negative
77
of
117
and
nothing
will
right
person.
I
am
family
and
me.
I
success.
It
was
like
I
removed
myself
from
the
hold
me
back
patient
and
kind
am
committed
to
drama
of
my
own
emotions
and
observed
myself
from
my
destiny.
because
I
know
I
becoming
better
independently.
I
highly
recommend
that
people
Slowly
but
surely
am
going
to
be
an
every
day
at
follow
a
similar
process.
the
world
will
see
amazing
partner
attracting
the
my
greatness.
I
for
that
special
right
people
into
8. How
are
you
helping
others
create
a
matter,
and
the
person.
my
life.
I
know
world-‐class
Morning
Ritual
as
a
result
of
story
I
have
to
that
financial
your
experience
in
completing
the
21-‐Day
share
with
the
freedom
is
what
Challenge?
world
also
lies
ahead
of
me
if
The
amazing
progress
that
I
have
made
has
already
matters.
I
continue
to
do
helped
my
little
brother,
Gary.
I
told
him
about
all
what
is
right. the
changes
that
I
have
experienced
and
long
story
short,
it
eventually
inspired
him
to
develop
his
own
7. How
did
you
manage
setbacks
during
the
Morning
Ritual.
I
found
myself
becoming
his
success
21-‐Day
Challenge?
/
How
did
you
turn
partner.
It
gives
me
so
much
joy
that
I
was
able
to
“bad
days”
into
“good
data”?
help
my
brother
like
this
and
I
feel
that
I
have
really
There
were
many
setbacks
during
the
challenge.
become
the
supportive
and
encouraging
big
brother
There
were
times
when
there
were
factors
out
of
my
he
deserves.
control,
which
meant
I
had
to
practice
a
shortened
version
of
my
Morning
Ritual
instead
of
what
I
had
9. What
advice
would
you
give
others
who
planned.
When
this
happened,
I
always
made
up
for
are
about
to
start
the
21-‐Day
challenge?
it
the
next
day
by
doing
an
extended
version
of
my
Don’t
be
hard
on
yourself.
That
fact
that
you
have
Morning
Ritual.
I
think
this
really
prevented
me
failed
before
is
really
not
an
excuse
for
you
to
not
try
from
beating
myself
up
when
the
unexpected
a
new
approach.
After
doing
the
21-‐Day
challenge,
I
occurred.
realized
that
the
primary
reason
I
failed
in
the
past
was
because
I
was
using
the
wrong
strategy
and
not
To
be
honest,
there
were
many
times
when
I
woke
because
I
was
stupid
or
lazy.
This
insight
was
up
that
I
really
did
not
want
to
do
my
Morning
extraordinarily
empowering
for
me.
Ritual.
I
think
two
things
really
helped
me:
dedicating
time
every
week
on
my
own
to
reflect
on
I
realized
that
not
every
story
that
I
tell
myself
in
my
my
progress
that
week,
and
discussing
my
head
is
true.
I
feel
that
everyone
who
starts
this
reflections
with
my
coach
when
we
met.
As
simple
challenge
will
have
to
overcome
these
negative
as
this
was,
I
believe
it
had
a
profound
impact
on
my
voices
in
their
head.
I
really
believe
that
once
you
78
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the
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Code
(Pre-‐Release
Copy
June
2017)
have
the
right
story
in
your
head,
put
your
body
in
game-‐changer
for
me.
I
have
changed
my
ritual
the
right
state,
have
the
right
strategy
in
your
hands,
many
times
now,
as
I
am
constantly
looking
for
and
have
the
right
support
network
around
you,
you
small
things
I
can
do
to
improve
it.
The
benefits
are
will
be
unstoppable.
worth
so
much
more
than
the
effort.
I
am
so
glad
I
am
doing
this
and
I
wish
I
had
started
years
ago.
How
Matt
has
impacted
others
3. How
have
you
shared
with
others
what
Testimony
from
Gary
(Matt’s
younger
brother)
you
learned
from
your
brother?
I
have
become
very
active
online,
sharing
my
own
1. What
was
your
first
reaction
when
your
experience
with
Morning
Rituals
with
the
various
groups
brother
shared
with
you
his
Morning
and
communities
I
am
a
part
of.
There
is
so
much
amazing
Ritual?
content
about
how
Morning
Rituals
can
really
help
you.
It
is
My
brother
is
always
giving
me
advice
so
it
wasn't
a
nice
to
be
able
to
share
these
articles
with
my
friends,
as
surprise
that
he
was
sharing
something
he
had
well
as
add
my
own
commentary
about
how
it
has
helped
recently
learned.
However,
this
time
was
different.
I
me.
Even
if
just
one
person
reads
what
I
share,
I
will
be
have
never
seen
him
so
enthusiastic.
He
shared
in
happy.
The
more
people
are
enlightened
about
Morning
great
detail
how
a
Morning
Ritual
has
totally
Rituals,
the
better
the
entire
world
will
be.
I
am
thankful
to
transformed
his
life.
Because
this
was
something
he
my
brother
for
introducing
all
of
this
to
me.
was
getting
great
results
from,
it
made
me
very
curious
to
see
if
it
could
work
for
me.
2. What
impact
has
Matt’s
experience
with
Morning
Rituals
had
on
you?
A
lot
of
the
stuff
my
brother
has
shared
with
me
in
the
past
was
either
not
interesting
or
relevant
to
me.
However,
this
was
different.
His
passion
was
so
contagious.
I
could
not
help
but
get
excited
by
it.
He
gave
me
this
book
to
read
and
I
found
myself
starting
my
own
21-‐Day
challenge.
Now,
I
fully
understand
why
a
Morning
Ritual
is
so
helpful.
I
see
a
big
difference
in
my
energy,
in
my
happiness,
and
in
my
clarity.
Like
my
brother,
this
has
become
a
79
of
117
Pia
Pia
thought,
“OK,
I
am
going
to
give
it
a
try,
maybe
I
An
entrepreneur
who
was
able
to
revitalize
her
am
wrong.
Maybe
I
can
become
a
morning
person.
struggling
online
business
and
motivate
her
friends
And
if
so
many
of
the
best
entrepreneurs
in
the
to
follow
her
example
of
mastering
personal
change.
world
are
telling
me
to
do
it,
the
least
I
can
do
is
give
it
a
try.”
Background:
Pia’s
New
Morning
Ritual
Pia
has
been
struggling
to
find
new
clients
for
her
online
business.
A
few
months
back
she
lost
a
big
Wake
Up
Time:
8:00
a.m.
contract,
which
was
a
major
disappointment.
She
made
some
assumptions
that
really
backfired.
Pia
has
been
an
entrepreneur
for
three
years
now
and
• Go
to
the
washroom
and
throw
water
on
my
face.
while
she
loves
the
freedom
it
gives
her,
the
last
few
• Then
brush
my
teeth.
months
had
been
tough.
She
feels
she
is
letting
down
• Drink
a
glass
of
lemon
water.
lots
of
people
who
have
supported
her.
Some
of
her
• Put
on
my
exercise
shoes
and
clothes.
family
members
are
putting
her
under
pressure
to
• Go
for
a
25-‐minute
walk
around
my
estate.
While
get
a
“normal
job.”
Pia,
however,
refuses
to
give
up
walking
I
will
listen
to
a
podcast
from
Christian
on
her
dreams.
preachers
and
the
online
business
leaders
that
I
follow.
Pia
noticed
that
many
of
her
entrepreneurial
heroes
• Once
I
get
back,
I
will
make
myself
a
hot
cup
of
have
declared
Morning
Rituals
as
key
to
their
coffee.
transformation.
But
Pia
has
resisted
taking
their
• Once
the
coffee
is
ready,
I
will
begin
my
5-‐minute
advice,
as
she
did
not
see
how
applicable
it
was
for
journal
practice
(three
things
I
am
grateful
for,
three
someone
like
her
who
works
from
home
and
feels
things
I
can
do
to
make
today
great).
more
creative
in
the
evenings.
• After
that,
I
will
practice
my
inner
genius
muscle
and
write
down
10
ideas
Recently,
however,
Pia
has
been
reflecting
on
many
• After
that,
I
will
cook
a
healthy
breakfast
for
myself
of
the
assumptions
she
has
made
about
how
she
is
while
listening
to
my
favorite
music.
spending
her
time.
One
of
the
quotes
that
really
left
• After
breakfast,
I
will
start
work
on
my
most
an
impression
on
her
was:
important
creative
task
for
that
day.
"Don’t
believe
everything
that
you
think.”
An
interview
with
Pia
before
she
started
the
21-‐Day
80
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Code
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June
2017)
Challenge
4. How
are
you
going
to
make
it
easier
for
you
to
wake
up
at
the
time
your
promised
1. Immediately
after
completing
your
new
yourself
(that
you
don't
hit
the
snooze
Morning
Ritual
how
do
you
want
to
feel?
button
once
your
alarm
starts
ringing)?
I
want
to
live
my
life
in
such
a
powerful
way
that
This
might
sound
crazy
to
others
but
I
am
going
to
when
I
get
out
of
bed
in
the
morning,
the
devil
says,
set
up
an
automatic
tweet
to
go
out
at
8:02
a.m.
"Aw
shit,
she's
up!”
I
want
to
feel
that
I
am
a
woman
every
morning
(except
Sundays)
that
says,
"Hey,
I
with
a
purpose.
That
I
have
gotten
my
day
off
to
the
am
a
lazy
ass
—
sleeping
in.
To
punish
myself,
I
will
best
possible
start
and
be
excited
about
the
give
$10
each
to
the
first
three
people
who
reply."
possibilities
for
the
rest
of
the
day.
Thus,
every
morning
I
have
to
get
up,
log-‐in
to
my
Twitter
account
and
manually
stop
the
tweet
from
2. After
you
successfully
complete
the
21-‐ sending.
I
know
people
who
swear
by
this
approach,
Day
Challenge
what
is
the
desired
result
so
I
am
going
to
give
it
a
try
to
see
how
effective
it
you
want
to
achieve
the
most?
can
be
for
me.
What
I
really
want
to
feel
is
more
focus:
to
be
a
productivity
ninja.
I
want
to
have
better
clarity
in
my
thinking.
I
want
to
know
that
I
am
doing
the
5. How
are
you
going
to
design
your
right
things
and
saying
no
to
the
stuff
that
steal
my
environment
to
make
it
easier
for
you
to
time.
I
want
to
be
able
to
look
back
at
my
day
and
do
your
new
Morning
Ritual
and
more
feel
like
I
am
really
making
progress
in
moving
difficult
for
you
to
not
do
it?
forward
my
business
and
attracting
new
clients.
I
will
leave
my
exercise
clothes
and
shoes
in
the
middle
of
my
room.
I
will
ensure
that
my
shoelaces
3. Why
is
that
desired
result
so
important
to
are
open
so
that
I
don’t
waste
any
time
getting
you?
ready.
I
will
also
put
my
phone
and
earphones
in
one
I
am
so
determined
for
my
business
to
be
successful.
of
my
shoes
(as
a
visible
reminder
to
bring
it
with
I
want
to
show
those
people
who
discouraged
me
me
for
my
walk).
I
will
leave
a
glass
of
lemon
water
and
criticized
me
(especially
members
of
my
own
for
me
on
the
kitchen
table
so
that
it
is
ready
for
me
family)
that
they
are
wrong.
I
was
really
hurt
by
to
drink
when
I
see
it.
their
lack
of
support
but
I
refuse
to
give
up
on
my
dreams.
I
am
willing
to
do
whatever
it
takes.
I
feel
6. How
are
you
going
to
make
it
easier
for
that
this
Morning
Ritual
can
give
me
the
you
to
measure
and
evaluate
your
breakthrough
that
I
desperately
need.
progress
during
the
21-‐Day
Challenge
and
at
the
end
of
the
21-‐Day
Challenge?
81
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117
I
love
whiteboards.
I
have
one
in
my
room
that
I
use
all
the
time.
I
will
draw
a
simple
checklist
on
it
for
the
21
days.
Every
morning,
I
will
just
tick
the
box
if
8. Who
is
the
first
person
you
will
help
after
I
did
it
or
not.
you
successfully
complete
the
21-‐Day
Challenge?
Why
did
you
choose
that
I
really
want
to
ensure
that
I
am
doing
the
right
person?
things
every
day.
So
I
am
going
to
add
a
5-‐minute
end–of-‐day
journaling
exercise,
where
I
look
back
Who
Why
that
person
over
my
day,
reflecting
on
what
went
well
and
what
Elaine
Elaine
and
I
have
been
great
friends
for
the
past
two
I
could
have
done
differently.
I
will
do
this
after
I
years.
She
also
has
her
online
business
but
I
know
that
brush
my
teeth
at
night
when
I
am
dressed
for
bed.
I
she
struggles
more
than
I
do.
I
think
she
gets
really
think
it
will
really
help
me
gain
a
proper
perspective
depressed
sometimes.
I
really
want
to
help
her.
on
my
day
as
well
as
help
me
see
the
progress
I
am
making.
7. Who
will
be
your
“Success
Partner”
and
9. How
are
you
going
to
deal
with
unplanned
why
do
you
think
that
person
is
the
best
setbacks
during
the
21-‐Day
Challenge?
choice
in
helping
you
successfully
How
are
you
going
to
turn
“bad
days”
into
complete
the
21-‐Day
Challenge?
“good
data”?
I
read
once
about
the
difference
between
shame
and
Who
Why
that
person
guilt.
Guilt
is
when
a
setback
occurs
and
you
say,
“I
I
don’t
know
yet.
I
am
an
active
member
of
this
group
made
a
mistake.”
Shame
is
when
a
setback
occurs
for
the
past
two
years.
I
am
going
to
and
you
say,
“I
am
a
mistake,
I
am
a
failure,
I
am
a
Perhaps
someone
from
send
a
message
to
the
group
loser."
I
think
shame
is
the
most
horrible
feeling
of
my
online
freelancing
explaining
the
roles
and
all
our
human
emotions.
I
will
not
allow
myself
to
group
for
mom
responsibilities
of
a
success
partner
experience
shame
throughout
these
21
days.
Of
entrepreneurs
that
I
to
see
if
anyone
is
interested
in
course,
there
will
be
setbacks,
where
I
fall
off
the
am
a
member
of.
creating
a
success
partnership.
wagon
and
don't
keep
my
promises
to
myself.
But
I
think
some
of
the
ladies
would
for
me,
how
I
respond
to
those
setbacks
will
be
my
really
benefit
from
this
—
as
we
all
greatest
victory
in
those
21
days.
I
will
promise
that
share
the
common
goal
of
growing
I
will
learn
from
every
setback
and
not
allow
myself
personally
and
professionally
to
go
into
a
self-‐defeating
negative
talk.
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June
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One
of
the
things
that
I
worried
about
was
how
I
will
spoil
us.
do
my
Morning
Ritual
when
I
don’t
have
as
much
time
as
I
want
for
reasons
outside
of
my
control.
Like
when
I
am
traveling
or
when
I
have
an
early
morning
or
late
night
appointment.
So
I
agreed
to
myself
that,
when
these
circumstances
occur,
I
would
not
panic.
I
will
instead
do
a
shortened
version
of
my
Morning
Ritual
rather
than
skipping
it
altogether,
with
the
promise
to
myself
that
I
will
make
up
for
it
the
next
day.
10. How
are
you
going
to
incentivize
yourself
to
ensure
you
successfully
complete
your
Morning
Ritual
and
the
21-‐Day
Challenge?
My
reward
for
My
punishment
for
completing
my
failing
to
complete
my
Morning
Ritual
Morning
Ritual
I
will
allow
myself
to
I
will
not
allow
myself
to
check
my
social
media
check
my
social
media
immediately
after
my
until
lunch
(this
will
be
Morning
Ritual
is
torture
for
me)
finished
My
reward
for
My
punishment
for
successfully
completing
failing
to
complete
the
the
21-‐Day
Challenge
21-‐Day
Challenge
I
am
going
to
treat
my
I
will
donate
200
USD
to
friend
Elaine
and
I
to
a
day
an
anti-‐charity:
a
certain
spa.
The
full
package
extreme
political
party
in
please.
I
am
really
going
to
my
country
that
I
hate.
83
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117
each
member
was
performing.
We
agreed
that
for
An
interview
with
Pia
after
she
completed
the
21-‐ 40
days,
each
of
us
would
use
it
to
help
us
turn
our
Day
Challenge
new
behaviors
into
habits.
I
got
so
much
satisfaction
from
updating
it
after
I
completed
my
Morning
Ritual.
At
the
same
time,
I
could
see
how
1. How
do
you
feel
after
completing
the
the
other
ladies
were
performing.
It
was
like
we
challenge?
were
competing
with
each
other
but
in
a
good
way
—
no
one
wanted
to
be
the
one
left
behind.
Even
I
feel
like
a
champion.
This
is
one
of
the
best
things
though
I
was
a
bit
skeptical
at
the
beginning,
I
loved
that
I
ever
did
for
myself.
I
could
not
believe
how
filling
out
my
checklist
as
well
as
having
the
much
more
energy
I
have.
It
has
given
me
the
boost
responsibility
of
reviewing
someone
else’s.
that
I
desperately
needed.
The
focus
it
gave
me
really
helped
me
revitalize
my
business.
It
really
4. What
was
your
relationship
with
your
wasn't
as
hard
as
I
thought
it
would
be.
I
wish
I
success
partner
like
and
how
did
it
help
started
years
ago.
you?
2. What
was
the
single
most
effective
thing
One
of
the
girls
that
responded
most
enthusiastically
you
did
over
the
21
days?
to
my
initial
Facebook
group
post
was
a
girl
called
I
think
engaging
with
my
Facebook
group
was
a
game-‐
Zara.
She
lives
in
another
part
of
the
country
and
we
changer.
I
could
not
believe
the
amount
of
positive
have
never
met
before,
but
we
immediately
figured
feedback
that
I
got
from
the
ladies.
It
was
really
exciting
to
out
that
we
had
a
lot
in
common
especially
when
it
see
how
they
responded.
Six
of
us
ended
up
creating
a
came
to
a
hunger
to
grow
both
our
business
and
separate
group
that
was
dedicated
to
helping
each
other
ourselves.
We
became
each
other’s
success
partner.
I
become
successful
with
our
Morning
Ritual.
Just
knowing
am
so
thankful
to
have
found
her.
I
found
myself
that
I
had
a
small
group
of
ladies
that
were
there
to
chatting
with
her
on
Messenger,
two
or
three
times
a
encourage
me
and
hold
me
accountable
was
something
that
week,
updating
each
other
on
our
progress
as
well
really
helped
me.
as
sharing
tips
and
strategies
on
how
to
further
improve
it.
3. How
did
you
use
your
checklist
and
how
did
it
help
you?
5. What
was
the
biggest
adjustment
you
Our
group
all
used
a
habit
tracking
app
(HabitShare)
make
to
your
Morning
Ritual
over
the
21
as
our
online
checklist
where
we
could
all
see
how
days?
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improving
your
Morning
Ritual
but
on
significantly
I
intentionally
excluded
meditation
from
my
original
improving
your
quality
of
sleep.
It
really
does
all
ritual.
I
have
never
practiced
it
and
never
really
come
down
to
the
power
of
tiny
changes.
understood
how
it
could
help
me.
But
after
about
10
days,
I
really
felt
the
benefits
of
having
a
disciplined
ritual
so
I
was
excited
to
take
on
more.
So
I
began
to
add
a
short
breathing
exercise,
where
I
would
focus
7. How
did
you
manage
setbacks
during
the
on
my
breathing
for
two
minutes.
Gradually
I
started
21-‐Day
Challenge?
/
How
did
you
turn
to
add
on
more
minutes.
Currently,
I
do
it
now
for
“bad
days”
into
“good
data”?
five
minutes
before
I
begin
my
writing.
I
did
not
realize
that
meditation
could
be
so
simple.
So
it
was
I
experienced
many
setbacks
during
the
challenge.
nice
to
add
that
element
into
my
ritual.
And
there
was
one
time
I
felt
that
I
came
really
close
to
quitting
the
entire
thing.
However,
my
end-‐of-‐day
6. What
was
the
most
difficult
part
of
the
21-‐ reflection
exercise
really
helped
me
process
any
Day
Challenge
how
did
you
overcome
it?
setback
I
had
that
day.
I
found
that
all
I
really
needed
were
two
or
three
minutes
at
night
to
reflect
The
most
difficult
part
by
far
was
getting
to
bed
on
on
the
day.
Before
I
would
frequently
overreact
to
time.
I
created
a
new
rule
for
myself
to
always
be
in
small
things
and
underreact
to
big
things,
totally
bed
before
midnight
but
I
broke
that
rule
too
many
being
driven
by
my
emotions
and
not
using
times.
When
I
did
not
get
a
good
sleep,
I
really
felt
it
objective
reasoning.
I
discovered
that
there
is
real
the
next
day.
So
I
started
to
research
different
things
power
in
making
time
at
the
end
of
every
day
to
ask
I
can
do
to
ensure
I
got
to
bed
on
time
and
get
a
good
yourself,
"What
could
I
have
done
differently?"
It’s
quality
sleep.
One
of
the
things
I
did
was
to
funny
that
my
ego
never
liked
me
answering
that
significantly
minimize
my
time
looking
at
a
question.
Even
on
my
best
days
where
I
expected
to
computer
screen
at
night.
I
know
the
blue
light
that
find
no
answers
to
that
question,
I
would
always
it
emits
is
not
good
for
the
quality
of
my
sleep
so
I
come
up
with
two
or
three
tiny
things
that
I
could
got
myself
one
of
those
infrared
glasses
that
I
can
have
done
differently.
I
know
that
many
people
talk
wear
at
night
to
block
out
the
blue
light
from
hurting
about
“continuous
improvement”
but
I
believe
it
my
eyes.
I
would
wear
the
glasses
for
the
last
2
means
nothing
if
you
don’t
have
a
daily
personal
hours
of
computer
work
I
would
do
at
night.
I
made
practice
and
knowledge
of
how
you
are
getting
lots
of
other
little
changes
so
I
am
not
sure
which
better.
Even
just
1%
better
every
day
makes
a
huge
ones
had
the
biggest
impact.
But
I
really
would
difference
in
the
long
run.
recommend
to
people
to
experiment
on
not
just
85
of
117
chef.
6. Hire
a
health
existing
Example
of
Pia’s
journal
entries
for
creating
ideas
(three
6. Remind
and
wellness
clients
for
consecutive
days
in
a
row)
my
coach.
feedback
brother
to
7. Start
checking
on
what
I
10
ideas
of
how
I
10
ideas
of
how
I
can
10
ideas
of
how
I
call
her
the
do
well
can
make
my
eat
healthier
food
can
attract
more
more
ingredients
of
and
what
I
mom
worry
less
clients
often.
the
food
I
buy
could
do
1. Never
allow
7. Get
my
at
the
store.
differently
1. Send
her
a
myself
to
1. Ask
for
my
daughter
8. Stop
snacking
.
text
bring
existing
to
write
while
6. Create
a
message
unhealthy
clients
to
her
a
watching
TV.
free
e-‐
every
day.
food
into
my
recommen thank
you
9. Experiment
book
so
I
2. Buy
her
home.
d
me.
letter.
with
a
new
become
that
TV
2. Ask
my
friend
2. Attend
8. Every
time
diet
plan.
know
as
series
box
Alicia
for
more
I
call
here
10. Research
an
expert
set
that
advice
on
networkin I
need
to
restaurants
in
in
my
she
loves.
healthy
g
events.
affirm
to
advance
to
field.
3. Ask
her
recipes.
3. Ask
the
her
that
I
ensure
they
7. Study
my
more
3. Prepare
a
three
am
very
have
some
competiti
questions
packed
lunch
most
happy.
healthy
on
to
see
about
her
for
days
when
successful
9. Directly
options
on
what
I
can
work.
I
am
on
the
online
ask
her
the
menu.
learn
from
4. Plan
a
road.
entrepren what
can
I
them.
mini-‐
4. Drink
one
eurs
that
I
do
to
be
a
8. Finish
vacation
glass
of
water
know
for
better
reading
with
her
before
every
their
daughter.
the
at
meal.
advice.
10. Plan
a
marketing
Christmas.
5. Research
4. Write
a
surprise
book
that
5. Buy
her
a
more
on
what
blog
post
visit
my
friend
cookbook
foods
are
every
home.
recommen
from
her
healthy
for
week.
ded
to
me.
favorite
me
to
eat.
5. Ask
my
9. Attend
a
86
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marketing
9. What
advice
would
you
give
others
who
course.
are
about
to
start
the
21-‐Day
challenge?
10. Rewrite
my
profile
Life
is
like
a
video
game,
it’s
all
about
having
fun
and
to
make
it
getting
to
the
next
level.
Like
playing
video
games,
easier
for
life
is
more
fun
when
you
do
it
with
others.
So
don’t
others
to
try
and
do
your
Morning
Ritual
on
your
own.
I
am
understan convinced
that
it
is
far
easier
and
far
more
fun
if
you
d
the
involve
others
on
the
journey.
problem
I
It
is
really
hard
when
you
try
to
do
this
on
your
own.
help
them
It
is
even
harder
if
your
own
family,
friends
and
solve.
work
colleagues
do
not
share
your
enthusiasm
for
personal
change.
So
I
want
to
really
encourage
people
to
seek
like-‐minded
communities
of
people
8. How
are
you
helping
others
create
a
that
you
can
partner
with.
The
sad
reality
is
that
world-‐class
Morning
Ritual
as
a
result
of
most
of
my
friends
and
family
would
have
made
your
experience
in
completing
the
21-‐Day
terrible
success
partners.
I
was
lucky
that
one
Challenge?
simple
post
I
wrote
on
in
the
right
Facebook
group
attracted
so
much
interest
from
the
right
people.
I
Of
all
the
things
that
I
am
most
proud
of
from
this
believe
that
the
reason
I
was
so
successful
in
finding
journey,
sharing
what
I
learned
with
my
good
friend
so
many
success
partners
is
that
I
targeted
the
right
Elaine
was
the
most
satisfying
feeling
of
all.
She
has
groups.
People
really
are
looking
for
this
so
you
just
been
really
going
through
a
tough
time
recently
so
have
to
find
them.
I
have
learned
so
much
from
this
to
tell
her
about
the
power
of
Morning
Rituals
was
experience
and
have
lots
more
ideas
of
how
I
can
really
amazing.
I
know
that
she
really
appreciated
it,
use
success
partners
and
success
groups
to
help
me
she
has
already
started
to
apply
it
in
her
life.
I
feel
create
even
more
positive
changes
in
my
business
blessed
that
my
decision
to
do
this
challenge
and
life.
allowed
me
to
be
of
greater
influence
to
her.
Just
being
able
to
help
her
is
enough
to
make
this
entire
experience
worth
it.
How
Pia
has
impacted
others
Testimony
from
Zara
(Pia’s
online
friend
+
Success
Partner)
87
of
117
1.
What
was
your
first
reaction
when
Pia
shared
with
you
her
Morning
Ritual?
I
have
read
many
articles
in
the
past
about
why
having
a
Morning
Ritual
is
important
but
I
never
did
anything
about
Angela
it.
So
I
was
pleasantly
surprised
when
I
first
read
Pia’s
request
for
a
success
partner.
It
was
exactly
what
I
was
A
recently
promoted
manager,
Angela
was
able
to
overcome
looking
for
to
inspire
me
into
action.
the
biggest
challenge
of
her
career
and
transform
the
performance
of
her
new
department.
2.
What
impact
has
Pia’s
experience
with
Morning
Rituals
had
on
you?
Pia
and
I
have
known
each
other
online
for
a
long
time,
but
Background
(would
you
believe
it!)
we
have
never
met
in
person.
But
Angela
recently
got
promoted
at
work.
Whilst
a
fantastic
the
advice
she
shared
with
me
has
changed
my
life.
She
opportunity,
it
also
means
that
Angela
now
has
twice
the
really
inspired
me
to
not
only
practice
a
Morning
Ritual
but
number
of
people
under
her
responsibility
thus
to
also
become
a
role
model
for
others.
significantly
increasing
her
workload.
Expectations
of
Angela
are
higher
than
they
have
ever
been,
and
there
is
3.
How
have
you
shared
with
others
what
you
learned
quite
a
lot
of
pressure
from
her
superiors
because
her
new
from
Pia?
department
has
been
underperforming
for
years.
I
now
have
become
a
personal
development
coach
to
some
of
my
closest
friends.
I
am
actually
thinking
about
adding
it
Until
recently,
Angela
only
rated
her
Morning
Ritual
a
mere
as
an
additional
service
that
I
can
offer
to
my
current
2
out
of
10.
She
was
not
doing
anything
special
in
the
clients.
Of
all
the
things
I
can
teach
others,
I
feel
that
a
morning:
nothing
that
was
helping
her
to
become
a
better
world-‐class
Morning
Rituals
are
possibly
the
most
person.
She
usually
just
got
up,
showered,
had
breakfast
transformative
practice
one
can
have.
It
really
inspires
me
and
then
headed
to
work.
However,
Angela’s
perspective
to
think
that
it
was
just
by
chance
that
I
saw
Pia’s
initial
changed
after
a
conversation
with
one
of
her
mentors
—
post
about
her
experience.
Now
I
know
that
this
was
not
a
Minnie.
Minnie
told
Angela
that
her
level
of
success
in
both
coincidence,
I
needed
to
read
that
message.
She
has
her
career
and
life
is
directly
related
to
her
level
of
significantly
impacted
my
own
journey
and
that
of
so
many
personal
development.
She
told
Angela
to
spend
one
hour
others.
Such
a
blessing.
Pia,
you
are
my
hero.
every
morning
focusing
on
herself.
Minnie
explained
that,
the
more
valuable
Angela
becomes,
the
greater
influence
she
will
have
on
the
people
she
leads.
Angela
loved
this
advice:
it
inspired
her
to
create
her
own
88
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World-‐Class
Morning
Ritual
to
educate
herself
as
a
leader
and
to
get
ahead
in
her
career.
Angela’s
3-‐minute
Visualization
Exercise:
I
remind
myself
what
I
want
a
specific
part
of
my
future
to
be
like.
I
think
Angela’s
New
Morning
Ritual
about
how
being
successful
in
that
area
will
make
me
feel,
Wake
Up
Time:
8:30
a.m.
(my
office
hours
are
11
a.m.-‐8
how
others
around
me
will
look
at
me.
For
example,
in
my
p.m.)
role
as
manager,
I
think
of
my
team
at
work
being
inspired
because
of
my
leadership.
I
see
the
look
on
their
faces
as
I
• Drink
one
glass
of
water.
lead
the
team
meetings.
I
see
how
focused
and
attentive
• Play
my
favorite
music
in
the
background.
they
are
because
of
my
ability
to
connect
with
them
and
• Go
to
the
washroom
and
throw
water
on
my
face.
empower
them.
• Brush
my
teeth.
• Take
a
shower
then
dry
myself.
• Dress
myself
in
casual
clothes.
• Turn
off
music,
then
light
a
scented
candle
in
my
An
interview
with
Angela
before
she
started
the
21-‐
room,
go
on
my
knees
and
talk
to
God
and
thank
Day
Challenge
Him
for
all
the
blessings
in
my
life.
Ask
for
wisdom
and
courage
to
make
today
great.
1. Immediately
after
completing
your
new
• Lie
on
my
bed,
put
on
my
earphones
and
listen
to
a
Morning
Ritual
how
do
you
want
to
feel?
guided
five-‐minute
breathing
exercise,
just
focusing
I
want
to
feel
empowered:
that
I
am
becoming
smart
and
my
mind
on
my
breathing.
wiser.
• After
the
breathing
exercise,
I
do
a
three-‐minute
visualization
exercise.
2. After
you
successfully
complete
the
21-‐
• Drink
one
more
glass
of
water.
Day
Challenge
what
is
the
desired
result
• Go
to
my
reading
table
and
read
one
of
my
you
want
to
achieve
the
most?
leadership
books
for
25
minutes.
I
take
notes
as
I
I
would
love
to
be
able
to
make
reading
a
habit.
It
is
read
(so
that
I
can
remember
it
better
but
to
also
something
that
I
have
been
procrastinating
about
for
so
ensure
that
I
am
reflecting
on
how
I
can
apply
this
to
long.
I
really
want
this
challenge
to
finally
help
me
achieve
my
situation).
it.
• After
that,
I
dress
myself
for
work
then
go
downstairs
to
the
kitchen
to
prepare
my
breakfast.
3. Why
is
this
desired
result
so
important
to
• I
drive
to
work
at
10:15
a.m.
you?
89
of
117
Improving
my
leadership
and
management
skills
by
sleep
I
will
already
know
what
I
am
going
to
wear
and
what
reading
every
day
will
really
put
me
in
a
great
position
to
I
am
going
to
eat
for
breakfast
when
I
wake
up
in
the
be
of
greatest
influence
to
my
team
and
help
me
transform
morning.
I
know
that
the
more
decisions
I
have
to
make
in
a
this
department.
I
do
not
want
to
fail
in
this
new
position.
day
the
more
exhausted
my
brain
becomes.
Thus
I
will
My
bosses
have
put
a
lot
of
trust
in
me
and
I
am
determined
make
my
morning
as
automatic
as
possible
so
I
save
my
not
to
let
them
down.
brain
for
when
I
need
it
the
most.
4. How
are
you
going
to
make
it
easier
for
6. How
are
you
going
to
make
it
easier
for
you
to
wake
up
at
the
time
your
promised
you
to
measure
and
evaluate
your
yourself
(that
you
don't
hit
the
snooze
progress
during
the
21-‐Day
Challenge
and
button
once
your
alarm
starts
ringing)?
at
the
end
of
the
21-‐Day
Challenge?
To
ensure
I
don't
snooze,
I
will
place
my
phone
alarm
at
the
I
am
definitely
going
to
use
a
checklist
and
post
it
in
my
other
side
of
the
room
so
that
it
forces
me
to
get
out
of
bed
bedroom
next
to
the
mirror.
There
is
always
a
pen
on
my
to
switch
it
off.
bedside
table
that
I
can
use.
There
I
will
see
the
progress
I
am
making
every
day.
When
I
am
going
to
bed
later
that
5. How
are
you
going
to
design
your
night
I
will
fill
in
the
checklist
for
the
day
to
check
how
environment
to
make
it
easier
for
you
to
successful
I
was
in
completing
my
Morning
Ritual.
do
your
new
Morning
Ritual
and
more
difficult
for
you
to
not
do
it?
During
the
21-‐Day
Challenge,
I
am
going
to
give
myself
the
I
typically
wake
up
at
9:30
a.m.,
so
this
new
time
of
8.30
target
of
finishing
reading
at
least
one
book
(7
Habits
of
a.m.
will
be
an
adjustment
for
me
at
the
start.
I
think
the
Highly
Effective
People
by
Steven
Covey).
I
know
a
part
of
most
important
thing
is
that
I
set
myself
a
rule
for
what
me
feels
a
bit
overwhelmed
(since
I
have
not
read
a
book
in
time
I
must
be
in
bed
every
night.
I
know
if
I
get
enough
years)
but
I
know
I
have
what
it
takes
to
do
this.
sleep
I
will
be
able
to
get
up
on
time.
I
will
put
reminders
in
my
phone
in
the
evening
for
when
I
should
stop
using
my
7. Who
will
be
your
“Success
Partner”
and
computer/watching
TV
and
when
I
should
be
in
bed
why
do
you
think
that
person
is
the
best
preparing
to
sleep.
choice
in
helping
you
successfully
complete
the
21-‐Day
Challenge?
I
will
also
add
to
my
checklist
a
requirement
for
me
to
Who
Why
that
person
prepare
my
room
for
the
morning
before
I
got
to
sleep.
I
am
Not
sure
yet.
I
know
that
if
I
am
serious
about
changing
I
going
to
ensure
that
everything
I
need
is
ready
for
the
I
will
join
the
need
to
find
someone
who
is
also
morning
and
in
the
correct
position.
I
don't
want
to
waste
Unlocking
the
passionate
about
personal
development
any
time
in
the
morning
searching
for
things.
Before
I
go
to
Habit
Code
and
has
the
same
mindset
as
me
when
it
90
of
117
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the
Habit
Code
(Pre-‐Release
Copy
June
2017)
Facebook
group
comes
to
self-‐improvement.
Ideally
don't
go
to
plan.
But
I
know
I
must
be
realistic.
First,
if
I
and
find
someone
who
has
read
this
book,
and
who
experience
a
setback,
I
want
to
be
able
to
study
it
correctly.
someone
there.
is
also
interested
in
doing
the
21-‐Day
I
want
to
make
sure
that
I
don't
jump
to
any
false
Challenge.
Initially
I
was
thinking
of
asking
conclusions
about
the
root
causes.
I
will
journal
about
it
my
best
friend,
Rachel,
but
then
I
slowly
that
evening
before
I
go
to
bed
and
really
ask
myself,
"What
realized
this
would
be
a
mistake.
Rachel
is
could
I
have
done
differently?"
I
think
making
time
for
not
the
most
proactive
person
I
know.
As
honest
reflection
every
evening
will
ensure
that
I
keep
much
as
she
talks
about
making
personal
adjusting
as
I
go
and
learn
from
any
setbacks.
changes,
she
never
does
and
always
has
an
excuse.
10. How
are
you
going
to
incentivize
yourself
to
ensure
you
successfully
complete
your
Morning
Ritual
and
the
21-‐Day
Challenge?
8. Who
is
the
first
person
you
will
help
after
My
reward
for
My
punishment
for
you
successfully
complete
the
21-‐Day
completing
my
failing
to
complete
my
Challenge?
Why
did
you
choose
that
Morning
Ritual
Morning
Ritual
person?
Once
I
get
to
the
office
I
No
morning
coffee
for
Who
Why
that
person
am
going
to
give
myself
me.
Members
of
The
entire
department
has
had
little
a
nice
cup
of
coffee.
my
new
organizational
development
training
in
the
department
past
three
years.
I
am
going
to
change
that.
I
My
reward
for
successfully
My
punishment
for
failing
to
know
that
if
this
Morning
Ritual
works
for
me
completing
the
21-‐Day
complete
the
21-‐Day
then
it
will
also
help
them
become
more
Challenge
Challenge
confident,
proactive
and
productive.
I
was
planning
to
go
with
my
There
is
an
upcoming
flower
friends
on
a
three-‐day
show
next
month
that
I
mountain
trekking
trip
later
9. How
are
you
going
to
deal
with
unplanned
would
love
to
attend.
I
am
this
year
(I
am
really
excited
setbacks
during
the
21
days?
How
are
you
going
to
get
myself
tickets
as
to
go
on
the
trip
as
I
have
going
to
turn
“bad
days”
into
“good
data”?
a
reward
for
being
never
been
to
that
part
of
the
This
was
the
question
I
did
not
want
to
answer.
Sometime
I
disciplined
with
my
country).
However,
if
I
miss
am
so
driven
to
achieve
my
goals
that
I
don't
allow
myself
mornings.
just
two
mornings
of
my
even
to
think
about
how
I
am
going
to
react
when
things
Morning
Ritual
then
I
will
not
91
of
117
allow
myself
to
go
on
the
trip.
3. How
did
you
use
your
checklist
and
how
I
would
be
really
angry
with
did
it
help
you?
myself
if
I
did
not
go
and
my
I
was
surprised
how
much
the
checklist
helped
me.
It
really
friends
would
be
really
gave
me
no
excuse
to
say
that
I
forgot
what
to
do.
I
got
disappointed,
so
this
will
be
a
great
joy
from
ticking
the
box
at
the
end
of
the
day
when
I
big
motivation
for
me.
would
fill
it
in.
Also,
when
I
met
with
my
success
partner,
it
made
the
conversation
a
lot
easier.
An
interview
with
Angela
after
she
completed
the
4. What
was
your
relationship
with
your
21-‐Day
Challenge
success
partner
like
and
how
did
it
help
you?
1. How
do
you
feel
after
completing
the
I
found
my
success
partner
Clara
in
the
private
Facebook
challenge?
group
(Unlocking
the
Habit
Code
Community).
I
wanted
to
I
feel
like
superwoman.
I
am
so
grateful
that
I
did
this
find
someone
who
is
also
passionate
about
personal
challenge.
I
really
feel
I
am
more
disciplined,
have
more
development
and
would
take
the
role
as
my
success
energy
and
am
getting
more
things
done
in
the
day.
It
partner
seriously.
It
didn’t
take
me
long
to
find
someone.
definitely
was
a
great
decision
to
do
this.
Clara
was
one
of
the
five
people
who
responded
to
my
initial
Facebook
post
and
she
turned
out
to
be
a
perfect
2. What
was
the
single
most
effective
thing
match.
We
were
both
in
similar
positions
in
our
careers
and
you
did
over
the
21
days?
we
are
both
equally
driven
to
succeed.
It
turned
out
to
be
a
This
might
seem
crazy
but
I
think
that
intentionally
massive
win-‐win.
We
lived
in
different
cities
so
we
drinking
eight
glasses
of
water
a
day
really
did
significantly
communicated
with
each
other
online.
We
had
a
total
of
help
my
health,
energy
level
and
overall
concentration.
In
three
short
video
calls
(day
6,
13
and
21)
each
taking
turns
addition
to
my
Morning
Ritual,
I
started
to
track
the
playing
the
role
of
the
success
partner.
Now,
three
months
amount
of
water
I
drank
and
it
was
shocking
to
see
how
after
finishing
the
21-‐Day
Challenge we
still
are
in
regular
little
water
I
was
drinking
in
a
day
(sometimes
only
two
contact
and
have
a
call
every
other
week.
Every
time
I
glasses).
Once
I
began
to
drink
more
water
I
finally
saw
a
speak
with
her
we
add
value
to
each
other.
She
gave
me
the
trend:
headaches,
tiredness,
and
energy
crashes
started
to
accountability
that
I
really
needed.
go
away.
I
realized
it
wasn’t
difficult
for
me
to
drink
more
water,
it
was
just
that
I
did
not
have
any
reminders
that
helped
me
stay
disciplined.
So
that
tiny
change
really
made
a
big
impact.
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my
ego
wanted
me
to
do
this
all
by
myself
and
not
ask
for
anyone's
help.
I
realize
that
is
a
dangerous
way
to
think.
On
Angela’s
original
post
to
the
Unlocking
the
Habit
Code
about
day
five,
I
finally
had
the
courage
to
write
a
short
Facebook
group:
post
to
ask
if
anyone
was
interested
in
becoming
my
success
partner.
Having
a
success
partner
really
makes
this
Hi
guys,
my
name
is
Angela.
Is
there
anyone
here
looking
for
a
process
easier.
success
partnership?
I
have
recently
finished
reading
the
book
and
I’m
looking
for
a
success
partner
for
the
21–Day
7. How
did
you
manage
setbacks
during
the
challenge.
You
can
check
out
my
profile
here.
If
there
is
21-‐Day
Challenge?
/
How
did
you
turn
anyone
interested,
please
send
me
a
private
message.
Looking
“bad
days”
into
“good
data”?
forward
to
connecting.
Have
a
great
day
J
What
really
helped
me
deal
with
setbacks
was
my
end
of
the
day
reflection
exercise.
At
the
end
of
every
day,
I
would
write
down
what
was
amazing
about
the
day
and
what
I
could
have
done
differently.
I
always
found
myself
writing
5. What
was
the
biggest
adjustment
you
about
my
Morning
Ritual.
When
I
did
not
get
a
good
night’s
made
to
your
Morning
Ritual
over
the
21
sleep,
when
I
rushed
my
Morning
Ritual,
or
when
I
felt
I
days?
was
not
learning
anything
from
the
books
I
was
reading,
I
I
have
a
commitment
every
Monday
night,
which
means
I
would
start
to
objectively
investigate
the
reasons
why.
It
get
to
bed
an
hour
later
than
I
would
like.
So,
rather
than
was
like
I
became
a
scientist
observing
my
day
and
then
not
get
enough
sleep
or
skipping
my
ritual
completely,
I
identifying
little
changes
I
could
make
to
improve
the
next
found
myself
doing
an
adapted
and
shortened
version
of
day.
I
really
recommend
people
adopt
this
practice
of
my
ritual
every
Tuesday
morning.
I
made
up
for
that
time
reflection.
It
really
helped
me
not
to
take
the
setbacks
during
the
weekend
by
doing
an
extended
version
of
my
personally
and
instead
use
them
as
opportunities
to
ritual.
It
worked
really
well
and
prevented
me
from
feeling
improve.
bad
about
it.
6. What
was
the
most
difficult
part
of
the
21-‐
Day
Challenge
and
how
did
you
overcome
it?
The
most
difficult
part
for
me
was
asking
for
help
from
others.
Although
I
promised
myself
that
I
would
go
to
the
online
community
to
find
a
success
partner,
I
procrastinated
about
it.
I
finally
figured
out
that
a
part
of
93
of
117
been
more
breathing
• Listened
to
my
patient
with
exercises.
team
more
and
Angela’s
end-‐of-‐day
5-‐minute
reflection
exercise
(three
Anna
during
our
• Not
have
asked
them
consecutive
days)
meeting
this
checked
my
e-‐ what
they
Wednesday
PM:
3
Thursday
PM:
3
Friday
PM:
3
morning
and
mail
until
after
thought
before
amazing
things
amazing
things
amazing
things
asked
her
better
my
Morning
I
give
my
about
today
about
today
about
today
questions.
Ritual
was
opinion
• Our
new
clients
• I
got
to
hear
• No
traffic
on
• I
could
have
complete.
• Sent
a
thank
were
really
my
mum’s
the
way
to
called
my
Mum.
• I
could
have
you
email
to
impressed
with
voice
and
make
work
today.
responded
to
my
mentor,
my
her
laugh.
• I
got
my
inbox
Alex’s
request
Minnie,
to
let
presentation.
• I
went
for
an
to
zero.
for
help
her
know
how
• I
got
a
thank
amazing
walk
• Alex
really
sooner.
much
her
email
from
my
after
work.
values
the
advice
has
former
• My
niece
asked
career
advice
I
helped
me.
teammate,
Ralf.
me
to
help
her
gave
him
and
• I
completed
my
—
I
am
grateful
looks
up
to
me
3
most
that
she
looks
as
a
mentor.
8. How
are
you
helping
others
create
a
important
tasks
up
to
me
as
a
Morning
Ritual
as
a
result
of
your
before
lunch.
role
model.
experience
in
completing
the
21-‐Day
Challenge?
Wednesday
PM:
3
Thursday
PM:
3
Friday
PM:
3
After
I
experienced
so
many
benefits
from
having
a
things
I
could
have
things
I
could
things
I
could
Morning
Ritual
I
was
determined
to
teach
it
to
every
done
differently
have
done
have
done
member
of
my
team.
A
few
of
my
fellow
managers
thought
I
• I
could
have
differently
differently
was
crazy,
as
this
type
of
training
has
never
been
done
in
resisted
the
• Not
got
angry
• Have
planned
the
company
before
and
it
sounded
very
non-‐traditional
to
them.
Then
I
remembered
what
I
read
in
one
of
my
temptation
to
when
I
was
my
lunch
leadership
books.
eat
those
stuck
in
traffic
better
—
donuts
in
the
—
instead
I
picked
a
“The
thing
about
smart
people
is
that
they
seem
crazy
to
afternoon.
could
have
healthier
dumb
people”.
Stephen Hawking
• I
could
have
practiced
my
option.
94
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1. What
was
your
first
reaction
when
That
piece
of
advice
really
made
me
smile
and
encouraged
Angela
shared
with
you
her
Morning
me
to
keeping
pushing
through,
because
I
know
that
if
I
am
Ritual?
looking
for
a
radical
change
in
this
team
then
I
have
to
do
I
had
never
heard
about
the
importance
of
Morning
Rituals
something
that
has
never
been
done
before.
And
I
am
so
before,
so
when
Angela
shared
it
with
us
at
a
team
meeting
grateful
I
did.
I
found
it
very
interesting.
I
was
surprised
at
first
as
you
don't
really
expect
your
boss
to
share
things
like
this
but
I
was
amazed
at
how
the
team
reacted
to
the
training.
In
the
entire
team
really
appreciated
her
openness.
What
just
three
months
we
have
gone
from
being
one
of
the
surprised
us
even
more
was
when
she
said
she
was
going
to
worst
performing
departments
to
being
one
of
the
top
insist
that
we
all
undergo
a
special
training
program
three
highest
performing
departments
in
the
company.
dedicated
to
helping
us
create
our
own
Morning
Rituals.
It
Some
of
the
senior
leaders
have
sent
me
congratulations
really
created
an
exciting
buzz
that
we
have
not
had
for
messages
via
email
labeling
us
as
a
"miraculous
some
time
in
our
department.
transformation."
But
what
has
impacted
me
the
most
is
when
some
of
my
team
members
came
into
my
office
to
2. What
impact
has
Angela’s
experience
personally
thank
me
for
this
training:
telling
me
not
only
with
Morning
Rituals
had
on
you
and
how
much
it
impacted
their
performance
at
work
but
also
the
rest
of
the
team?
how
it
has
had
a
profound
impact
on
their
personal
lives.
I
Well,
I
think
I
can
speak
on
behalf
of
our
entire
team:
it
was
am
still
a
bit
emotional
when
I
think
about
it.
the
best
training
we
have
ever
received.
I
have
experienced
so
many
boring
training
sessions
in
my
career
but
I
have
9. What
advice
would
you
give
to
others
who
never
experienced
something
as
practical
and
useful
as
are
about
to
start
the
21-‐Day
Challenge?
this.
Everyone
in
the
office
started
to
do
the
21-‐Day
First,
find
a
success
partner.
Second,
find
a
second
success
Challenge.
It
is
amazing
to
see
how
much
positive
energy
it
partner.
Third,
find
a
success
partner.
Don't
let
your
ego
created.
It
transformed
us.
The
rest
of
the
company
is
and
pride
stop
you
from
becoming
successful
with
this
21-‐ amazed
at
how
we
have
totally
turned
around
our
Day
Challenge.
performance.
I
can
proudly
say
that
our
team
has
never
been
more
motivated
and
productive.
How
Angela
has
impacted
others
Testimony
from
Alex
(a
member
of
Angela’s
Team)
3. How
have
you
shared
what
you
learned
from
Angela
with
others?
I
found
myself
sharing
my
experience
with
morning
and
evening
rituals
with
my
kids.
I
have
even
gone
into
their
95
of
117
bedrooms
and
helped
them
prepare
the
night
before
so
Chapter
7
they
get
a
great
start
in
the
morning.
We
never
tried
anything
like
this
before.
I
can’t
believe
I
am
now
Unlocking
the
Habit
Code:
passionately
sharing
with
my
family
something
that
I
The
MESSI
Approach
learned
at
work.
Doing
this
challenge
has
opened
up
my
eyes
to
all
the
hundreds
of
tiny
changes
I
can
make
every
“When you first start off trying to solve a problem, the first
day
to
improve.
Angela
really
led
by
example
and
I’m
very
solutions you come up with are very complex, and most
grateful
that
she
persisted
in
helping
us
develop
these
people stop there. But if you keep going, and live with the
success
habits.
problem and peel more layers of the onion off, you can
oftentimes arrive at some very elegant and simple
solutions.” — Steve Jobs
So did you figure it out yet? Did you see the approach
that was used in all seven stories to transform new
behaviors into habits? After reading just two or three of
the stories, I am sure you will have already realized that
it is how our characters answered certain questions that
was the key to their success. Once they created their
new Morning Ritual (and before they started to
implement it), they answered 10 very powerful
questions.
96
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Unlocking
the
Habit
Code
(Pre-‐Release
Copy
June
2017)
certain tools), so that it is Easier for The MESSI approach was used in all seven stories and
you to do the new behavior (and more it was this approach that empowered each character to
difficult to not do it) successfully convert their new behaviors into habits.
Social You become Social, by involving This is how they Unlocked the Habit Code and created
other people in the process (who will extraordinary personal change within 21 days.
help you and who you will help once
you are ready) To understand the MESSI approach more, let’s look in
Setback You become Setback-Ready, so that greater detail at the above five components.
you both anticipate unexpected
Ready Meaningful
setbacks and have a plan for how you
are going to deal with them.
“If you speak to the heart the head will come, if you speak to
Incentives You Incentivize the process, by the head the heart may never arrive” — Rabbi Akiva
promising yourself specific rewards if
you succeed and punishment if you 1. How
do
you
want
to
feel
straight
after
fail. completing
your
new
Morning
Ritual?
*I want to credit the inspiration for this name to Lionel 2. After
you
successfully
complete
the
21-‐
Messi: the Argentinian and Barcelona footballer, a name Day
Challenge,
what
is
the
desired
result
synonymous with world-class and one of the greatest you
want
to
achieve
the
most?
3. Why
is
that
desired
result
so
important
to
players of all time.
you?
“I start early and I stay late, day after day, year after year, it
took me 17 years and 114 days to become an overnight
success.” — Lionel Messi The first part of the MESSI approach is to make the
behaviors meaningful. Meaning is attached to a
My hope is that when you now see the name MESSI, behavior when you make a clear connection to how that
you will not just think of the world-class athlete, but behavior can help you get from a current undesired
also the world-class approach to creating habits in your condition to a future desired condition (or how it can
life. Thank you, Lionel, for the inspiration. help you avoid a future undesired condition). As
meaning is both logical (head) and emotional (heart),
the above questions were used to bring conscious
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meaning to the behaviors. People need to know the do
your
new
Morning
Ritual
and
difficult
desired feeling they are seeking in both the short term for
you
to
not
do
it?
and long term. Most of the time we forget how much
influence we have on our own lives. We must remind
6. How
are
you
going
to
make
it
easier
for
ourselves of how much control we have of our future.
you
to
measure
and
evaluate
your
Answering these questions gave them a greater sense of progress
during
the
21-‐Day
Challenge
and
clarity and purpose. Forcing themselves to explain why at
the
end
of
the
21-‐Day
Challenge?
they are doing it helped them remember that this
activity is a just a step along a longer journey. And by
choosing that path they are getting closer to objectives
that really matter to them, because it is a part of The second part of the MESSI approach is to make the
something bigger and more emotionally rewarding that behaviors easier to do and more difficult to not do. Ease
the immediate task that needs to be done. As over 90% is created by both intelligent design and in leveraging
of our decisions are driven by emotion, this was crucial the right tools. It is about intentionally exploring ways
in giving them the emotional fuel they needed to keep to make it easier to start and complete your new habits
moving forward. & to make it easier to see your progress so that you can
continue to build your momentum but also make
adjustments along the way.
Easier
Goals on its own are not enough. Losers have goals,
“A bad system will beat a good person every time.”
—W. Edwards Deming
winners have systems. This is about designing the right
system to make it easier for you to succeed. Even
4. How
are
you
going
to
make
it
easier
for
creating a system of completing a simple daily checklist
you
to
wake
up
at
the
time
your
promised
can have a massive impact on your ability to follow
yourself?
(So
that
you
don't
hit
the
snooze
through.
button
once
your
alarm
starts
ringing.)
The checklist is one of the most high-powered
5. How
are
you
going
to
design
your
productivity tools ever discovered.
environment
to
make
it
easier
for
you
to
Brian Tracy
98
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Unlocking
the
Habit
Code
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Copy
June
2017)
As the seven stories testify, making tiny changes to your behaviors
social.
No
man
is
an
island,
no
woman
is
an
environment can have a major impact on your success. island.
It
has
been
proven
time
and
time
again
that
Think about it from another perspective: why would you humanity’s
greatest
achievements
cannot
be
achieved
in
want to make it more difficult for yourself? isolation.
In
some
cases,
involving
others
can
multiply
your
chances
of
success
by
a
factor
of
10.
Social
Making
the
decision
to
pay
it
forward
and
commit
to
“If you want to go fast, go alone. If you want to go far, go
helping
someone
else
has
the
extraordinary
advantage
of
together.” — African proverb helping
you
see
how
other
people
will
benefit
as
a
result
of
your
success.
Not
wanting
to
let
them
down
can
be
an
7. Who
will
be
your
“Success
Partner”
and
extremely
motivating
force
for
your
journey.
This
need
to
why
do
you
think
that
person
is
the
best
serve
others
also
links
directly
back
to
the
Meaningful
choice
in
helping
you
successfully
component
of
the
MESSI
approach.
Being
social
provides
complete
the
21-‐Day
Challenge?
another
level
of
meaning
to
your
journey.
Who
Why
that
person
Setback-‐Ready
“At some point, if you’re changing a really deep-seated
behavior, you’re going to have a moment of weakness.”
8. Who
is
the
first
person
you
will
help
after
— Charles Duhigg
you
successfully
complete
the
21-‐Day
Challenge?
Why
did
you
choose
that
person?
9. How
are
you
going
to
deal
with
unplanned
setbacks
during
the
21-‐Day
Challenge?
Who
Why
that
person
How
are
you
going
to
turn
“bad
days”
into
“good
data”?
The fourth part of the MESSI approach is being
setback-ready. Unexpected things are going to happen
no matter how much we plan. None of us can accurately
The
third
part
of
the
MESSI
approach
is
to
make
the
99
of
117
predict the future. To always think that Plan A will be we do not learn from it. How we respond to setbacks is
perfectly executed is to live in a fantasy world. My what defines our character the most.
mentor once told me: "Mike, no plan is a plan without a
plan for how you are going to deal with setbacks." For Incentives
transformative change to be successful, you need to
“A goal without real consequences is wishful thinking. Good
create the expectation of failure: not the failure of the follow-through doesn't depend on the right intentions. It
mission itself, but failure en route. depends on the right incentives.” — Tim Ferriss
"Everyone has a plan 'till they get punched in the 10. How
are
you
going
to
incentivize
yourself
mouth." — Mike Tyson to
ensure
you
successfully
complete
your
Morning
Ritual
and
the
21-‐Day
Challenge?
Our characters from the seven stories were My
reward
for
successfully
My
punishment
for
not
completing
my
Morning
Ritual
completing
my
Morning
Ritual
physiologically and practically preparing themselves for
setbacks. They removed the “drama queen” crown from
their head that wanted them to quit just because they
missed a day or went to bed late.
They instead put on a lab coat and analyzed their actions
rationally. They became scientists of their own
behavior. They did so in a way that did not negatively
My
reward
for
successfully
My
punishment
for
failing
to
lower their confidence in their ability to be successful completing
the
21-‐Day
complete
the
21-‐Day
Challenge
but in a way that embraced the realism of the Challenge
unexpected. Expect the unexpected.
“Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.”
Samuel Beckett
We must think of these setbacks (including the near
misses: the setbacks that almost occurred) as nuggets of
gold. Every one of them is a treasure. Every one of them
can teach us something. Failure is really only failure if
For any reward or punishment to be effective, it must I do not intend to be disrespectful about the different
carry a significant emotional meaning for you. Making theories of behavioral change and habit creation out
other people aware of your choice of reward or there, but my point is that I do not want arguments
punishment can also be extraordinary powerful – this is about theory to become yet another excuse for inaction.
especially effective if you give your Success Partner the
permission to be your ‘ Police Commissioner’ to ensure Acting your way into a new type of thinking
that you follow through on all your promised incentives. One of the reasons our education system is so broken is
What matters most is not the theory you use, but the
results you achieve. Your success is what is most
important here. I believe that it is much easier to act
your way into a new type of thinking than to think your
way into a new type of acting.