Vocational training centers

BUSINESS STUDIES DEPARTMENT

Academic year: 2014-

Department: Business Studies Specialization: Common Semester: 2
2015
Qualification: Sectio
Course Code: BBSSM1202 Theory: 2 hrs.
Diploma n:
Contact hours
Course Name: BUSINESS ETHICS Practical: 2 hrs. Passing Grade / Mark: C- / 60

Pre-requisite: None

An examination of advertising & Promotion in business. Among the

Course Goals:
topics to be addressed are:

Course Objectives Course Learning Outcomes

This course should enable the
student to:
At the conclusion of this course,
students should be able to:
 Define advertising, sales
promotion and public relation.
 Determine different ways to
finding & developing promotional
strategies.
 Explain the Advertising Media-
Advertising Agency
A student who satisfactorily complete the
course should be able to:
1. Role of Advertising, Sales Promotion and
Public Relation.
2. Developing Promotional strategies.
3. Communication Process and Promotion
Planning.
4. The Advertising Media.
5. The Advertising Agency.
6. The Advertising , Ethics & Society
 Course Delivery Plan
Outcome No.

Time Method/s
Contact hours
plan and/or Plan/s
Topics & Contents to be covered Source Remarks
(Week for coverage of
Theory Practical* No.) Outcomes
Teaching notes
& Referred
Theoretical & books and web
1 4 1
Practical sites are given
at the end of
hand-out

Theoretical &
2  4 4 2&3 ------do--------
Practical

Theoretical &
3  4 4 4& 5 ------do--------
Practical

Theoretical &
4  4 4 6&7 ------do--------
Practical

Theoretical &
5  4 4 8&9 ------do--------
Practical

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 Theoretical &
6  4 4 10&11 ------do--------
Practical

Theoretical &
7  4 4 12 ------do--------
Practical

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 Assessment Procedures to be followed:

Course Work
Courses Quizzes, Class tests, Course mini projects, Assignments, Mid-Term Final Exam Total
Structured Assignments, Case/Industrial/Field Studies,
Presentation ……….)
…………………………………………………………………………………
25 50 100

% of ‘type and level’ of assessment questions in the final examination:

Objective Subjective Level of Questions

( - Multiple Long Answer
choice Short
type Total
Level - Matching Answer type Recall /
(5 to 10 Marks Understanding Application*
- Fill up (1 to 3 Knowledge
sentences) based % based %
blanks) sentences) based %
or 1 to 2 pages
% %
%
Certificate 30 40 30 100 40 40 20

Grading System

Marks Code Credit Point

90-100 A 4
85-89 A- 3.7
80-84 B+ 3.3
76-79 B 3.0
73-75 B- 2.7
70-72 C+ 2.3
67-69 C 2.0
60-66 C- 1.7

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 55-59 D 1.0
<55 F 0

General Rules:

Attendance:
 Attendance to the lectures is highly compulsory. If no proper sick leave documents are produced
it will be treated as absence without prior information and this is not allowed.
 Students reporting to the class after 5 minutes of commencing of the lecture will be considered
as absent.
 A student with more than 30% absence will be barred from sitting for the final examination and
thereby fails the course.
 Class Participation Students are expected to contribute constructively during lecture sessions.
The students are to discuss with the instructor and their colleagues when necessary. Students
not participating in class may have to forego a part of or all the marks allotted for class
participation.
 Students found distracting or disturbing the others will be marked as absent.

Submission of Assignments:

The assignments are to be submitted in proper format specifying the Student’s name, Seat number,
Course Code and other details as required. They have to be on time and late assignments will not be
accepted for evaluation.

Office Hours:

The students can approach the instructor if they need any further clarifications in the subject. These
appointments can be arranged mutually.

Academic Dishonesty:

The students are expected to do individual work. Dishonesty of any kind will not be tolerated. It is a
serious offence and will lead to failure in the course. Cheating or copying of any form leads to
dishonesty.
Reference/s:
Note: *(To use proper Harvard Referencing Style)

1.Business Ethics: O.C. Ferrell , Jhon Fraedrich and Linda Ferrell. ISBN 0-618-12414-4
2.Ethics in Business and management: Khaliq Ahmed ISBN 1-901919-17X

Prepared by:
Sr. No Lecturer Name Section No Signature
1
2

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 3

Date of
Submission

GA No. Attributes
Attribute 1: Are well disciplined and committed to hard work and a high standard of productivity.
Attribute 2: Are able to apply the knowledge and skills to a diverse and competitive work environment.
Attribute 3: Are able to think critically, analyse and solve problems
Attribute 4: Have a high degree of competence in using information and communication technology.
Attribute 5: Are professionally competent and up-to-date in their field of specialization in a changing
global environment.
Attribute 6: Can gather and process knowledge from a variety of sources, and communicate effectively
in written and spoken English.
Attribute 7: Can effectively demonstrate and apply good interpersonal skills in team work and
leadership roles.
Attribute 8: Are committed to self-development through lifelong learning.
Attribute 9: Attribute 9: Are socially responsible citizens aware of contemporary issues in contributing
to national development.
Attribute 10: Are able to demonstrate and apply their entrepreneurial skills.

Course Learning Methods Key to Learning

Methods
1 Assignment A
2 Practical Activities PA
3 Project Reports and Presentations PRP
4 Progress Tests/Mid-term Examination/Final Examination PT/ME/FE
5 Short Quizzes SQ

Matrix of Graduate Attributes Based on Course Learning Outcomes

Course Course Level Graduate Attribute No. (Tick the graduate attribute no. that is covered in the course)
code ( Diploma. 1 2 3 4 5 6 7 8 9 10
A.Diploma, B.tech)
BBSSM21 BE Diploma II YEAR ¶ ¶ ¶ ¶ ¶ ¶ ¶ ¶ ¶

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 Approved by:
Designation Name Date Signature
Course Coordinator
HOS

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