Escolar Documentos
Profissional Documentos
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P R I MER
on new media
Philippine
Online
Chronicles
STAFF
Publisher Gaspar A. Vibal
Program Director Kristine E. Mandigma
Program Coordinator Rosalia E. Eugenio
Project Lead Ivy Jean Vibar
Features Editor Noemi Lardizabal-Dado
Project Assistant Jan Merck Maguddayao
Copy Editors Kristina Joy Panogot, Andrea Peterson
Junior Copy Editor David Ong
M
EDIA. The word conjures up images of old-fash-
ioned newsrooms filled with the clatter of type-
writers; of reporters in their media jackets, clutch-
ing notepads and microphones; of cameramen toting their
equipment to cover a story. When we think of media, we
usually think of newsprint and the printed word, or of re-
porters covering a story on TV. But media is no longer lim-
ited to print and broadcast. The word “media” has come to
include not only “traditional” print and broadcast media,
but what is now called “new media,” or “Internet media.” Yes,
it’s a wired world out there now and we at Philippine On-
line Chronicles hope that this Primer on New Media will help
you navigate the world of Internet media.
Start writing for the Web. Enter the world of new media!
2
N
EW MEDIA is a general term used to Examples of new media
refer to all kinds of electronic com- Websites DVDs
munications which use computer Chatrooms CD-ROMs
technology. It is usually characterized by Forums Digital cameras
digitization and interactivity. Although E-mail PDAs
the term “new media” became well-known Virtual reality environments Cellphones
p
only in the 1990s, it originated in the 1960s,
when the computer network ARPANET was The Internet and the World Wide Web
born. Over the years, ARPANET evolved into are not the same.
what is now the Internet. In 1991, the World Although we often think that the two terms
Wide Web was launched, and “new media” are interchangeable, they are not. The In-
became a household word. ternet is a computer network that covers
the whole world. The World Wide Web, on
? the other hand, is really only a part of the
An e-mail, short for “electronic mail,” is a let- Internet which uses hypertext transfer pro-
ter sent by one person to another using a tocol. That’s the “http” before every Internet
computer with an Internet connection. An address (better known as a URL or Uniform
e-mail address, such as juandelacruz@web- Resource Locator) that you type in your
site.com, is needed if you want to open an Internet browser’s address bar. Yes, that
e-mail account. You can sign up for free e- means that if the first part of the Internet ad-
mail accounts on Yahoo and Google. dress is not “http,” you are not on the World
Wide Web... but you are still on the Internet.
POC Prime
Primer
m r on
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N w Med
Media
ia
3
A
BLOG,
or “web log,” is like a diary or a A wiki is a website that lets anyone add,
journal, except that it can be found remove or change the text, photos, videos
on the Internet and can be easily and other files that are on its webpages. Just
viewed by the public. While most bloggers as anyone can edit an existing wiki, anyone
(people who maintain blogs) use their blogs can also start a wiki on any topic. Because
to regularly share personal experiences, of this, wikis are very useful in building
others use theirs to report and comment websites that share as much information
on politics, sports, travel, entertainment, as possible. For example, an ordinary web-
the arts or any other topic of interest. Peo- site might have an article about basketball
ple also enhance their blogs by putting in which discusses its history and its rules but
photos, video clips and audio files. Bloggers does not include a list of famous basketball
usually allow others to comment on their players. The article on basketball would
posts, making blogs less private and more always be incomplete, unless the person
interactive than traditional diaries. who wrote it changes it later. However, if
this article is on a wiki-powered website,
What you need in order to blog anyone who thinks the article is incomplete
A computer can immediately add the information he
Internet access wants to be included. The result would be
A blog account an article that is continuously updated and
Topics to write about improved.
Time for writing
Social networking is a way by which people
On the other hand, a microblog is a form can meet new contacts or find old friends
of blog that lets users create short posts or by using specialized websites like Friend-
updates which can be viewed either by ev- ster, Facebook and MySpace. People do this
eryone or by a small group of friends. Users by putting their profiles, contact informa-
can either post text (140 – 200 characters), tion, photos and other personal details on
links, smileys, photos and videos, not just these sites, making it easier for other users
through the microblog site but also through to find people with whom they share inter-
text, instant messaging or e-mail. ests, activities or backgrounds. Once users
of the same social networking site have
Blog sites found each other, they can interact using
Blogger Wordpress Multiply LiveJournal the site’s features, such as messaging, chat,
Microblog sites forums, blogging, photo sharing and com-
Twitter Plurk menting on users’ profiles. Social network-
Wiki sites ing websites also let their users keep track
Wikipedia WikiPilipinas WetPaint of who they are connected to.
Social networking sites
Friendster MySpace
y p Hi5 Facebook
T
HE TERM Web 2.0 was coined in 2004 by Flickr (http://
O’Reilly Media to refer to the changes www.flickr.
taking place on the World Wide Web. com) is an image
Web 2.0 sites are more dynamic and interac- management
tive and enable users to participate actively and content sharing website. Instead of just
in the site and even to personalize their use serving as a place to store images and vid-
of the site to some degree. eos for viewing, it allows users to arrange
Web 2.0 is Internet times two. It goes be- their photos into albums, and also allows
yond the traditional use of the Internet as a other Flickr users to join in the cataloging
network and information resource. Though process by tagging and placing their own
not all sites on the Internet embrace the notes on the media. Users can form com-
Web 2.0 idea, more and more are jumping munities to talk about their photos, and
on the bandwagon, joining the sites that give awards to users with work that they
have made their mark on “netizens” (Inter- especially like. One great thing about Flickr
net citizens). is that it also allows users to specify how
they want their work to be used, through
The website of the Creative Commons licenses. For example,
British Broad- they can choose to allow their pictures to
casting Company be “remixed” for use in another person’s
(BBC) (http://www.bbc.co.uk) might not work of art, allow their images to be used
be one you would expect to be Web 2.0—it for commercial purposes, or keep the im-
is, after all, maintained by one of the world’s ages private.
biggest traditional media companies. How-
ever, it is able to offer users loads of services. WikiPilipinas.org (http://
BBC allows its users the option to customize wikipilipinas.org) is an
the way they get BBC news and information, online, free content ency-
and which news and information they want clopedia. It is maintained
to see. The items on the BBC front page are by a community of users,
movable—if you want the weather news to with articles being written
be on the left part of the page instead of on collaboratively by people around the world
the right, then you can click and drag it to in an effort to build the largest Philippine
its new position. If you want to see weather knowledgebase. With a few exceptions, the
conditions in four other countries, you can contents of WikiPilipinas can be edited at
tweak the weather box to show them all in- any time, by anyone with access to the In-
stead of only data for the Philippines. Then, ternet. There are no limits to the choice of
if you suddenly decide that looking out the topic—the articles should only be placed
window is a good enough way to know if within the Philippine context. Articles can
there’s a storm coming, you can delete the be written in various Filipino languages as
weather box from the page. well as in English and Spanish languages.
Other creators choose to give away their Creative Commons licenses let creators
works for free. Some release their works set their own conditions on how their works
entirely into the public domain and give up may be used. There are four general condi-
control of the way these will be used. Some tions which may be combined to create a
let others use their works for free under cer- Creative Commons license.
tain conditions spelled out in a “license.” The
POC
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New Media
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10
Pitfalls
of Internet use
P
EOPLE GET a lot of benefits from the hoaxes, Snopes (http://www/snopes.com)
Internet. But for every fun thing that is a good site to go to.
exists, there are also many things that
can make users’ lives miserable. ?
If you have ever received an e-mail from
For example, e-mail is one of the most use- someone claiming that he needs your
ful things about the Internet. Letters can be help to move millions of dollars out of his
sent and received with only a few clicks of homeland to save such from getting into
a mouse button. Instead of weeks, as it was the wrong hands, and offers you a large
in the olden days, people get their letters percentage of the total amount for your
in only a few minutes. However, one of the help, you have encountered one of the old-
downsides to having an e-mail account is est scams on the Web. This is the Nigerian
spam, which are unwanted messages sent scam, also known as a “4-1-9” or “Advance
via e-mail (by a person or by Internet-con- Fee Fraud” scheme, so named because the
nected applications called “bots”) to a large original letter was supposedly from Nigeria.
number of e-mail addresses. These messag- The e-mail sender will trick you out of large
es are usually not about important or per- amounts of money which he will suppos-
sonal issues but are used by advertisers to edly need to pay for the facilitation of the
sell products. Most e-mail service providers funds transfer. You’ll never get the funds he
have spam protection, which sends spam to promised, however, because as soon as he
a different folder than safe e-mail messages. gets your money, he’ll disappear. Other ver-
Spam has to be handled with care because sions of this scam announce that you have
they often lead to harmful websites. won in a million dollar sweepstakes that
you never entered in the first place. Yes, and
A scam, on the other hand, is an advanced those text messages you receive on your
form of stealing. Scammers make people cellphone telling you that you won a Bang-
give up their cash, possessions or private ko Sentral raffle. If they ask you for money,
information without them knowing what it most definitely is a scam. Don’t give them
really happened. There are lots of scams on anything.
the Internet, with con artists taking advan-
tage of careless web surfers. The tricks they Like its English homonym, phishing scams
play may range from news hoaxes to com- offer bait to try and hook Internet users
plex schemes cheating people out of large into revealing private information about
amounts of money. Examples of scams in- themselves such as credit card numbers
clude get-rich-quick investment schemes and passwords. Phishing messages target
or fake contest win notifications. The rule a large number of people, and purport to
of thumb in identifying scams? If an offer have come from well-known institutions
is too good to be true, it could be a scam. such as banks, the government or popular
For more information on Internet scams or shopping sites. They may appear in e-mail
messages, instant messenger chats and refine a program by rewriting its code, the
fake web sites. Phishing scams include fake building blocks that make it work. Posi-
shopping site account registrations and tive hacking is good, as programmers are
bank account detail verifications. One way able to make computer applications work
to protect yourself from phishing schemes better than they did originally. The nega-
tive kind of hacking is when programmers
is to never trust sites that have strange ad-
dresses or have addresses that imitate a use their abilities to illegally access files or
trustworthy site. networks. This is dangerous, as hackers are
able to use all sorts of sensitive informa-
Hacking is a word used by people in com- tion for their own benefit. Hackers who can
puter-related fields to refer to two kinds break into bank computers, for example,
of computer programming—the positive can access credit card details and use other
and the negative kind. The positive kind of people’s money to buy what they want.
hacking is when programmers are able to
Elementary
Netiquette
T
HE world of the Internet has its own Don’t
code of conduct, called netiquette, Type in ALL CAPS. It is the Internet equivalent of
short for “network etiquette.” Here are shouting.
some of its basic rules. Use too many smileys. Sometimes posting smileys
without text is considered spamming.
Do Forward jokes or chain e-mails unless the recipient asks you
Be polite. Remember that other users are peo- to. Again, not everybody appreciates them.
ple too.
Be kind to newbies. It’s a stage everyone goes ?
through. The term “flaming” is said to have been de-
Research before asking for help. Most information is rived from the Fantastic 4’s Human Torch,
already on the Internet; you only have to who says “flame on” and “flame off ” to con-
look for it. trol his powers. People in the earliest Inter-
Use proper grammar and correct spelling. LOLspeak or net forums used the same words to sepa-
chatspeak may look cute, but not every- rate their statements venting their anger
body appreciates them. or strong emotions from their serious ones.
Read and follow website or forum rules. Some behavior The term later came to refer to abusive at-
may be allowed in certain websites but for- tacks online. In a “flame war,” users trade in-
bidden in others. sults in what becomes a forum free-for-all.
Post topics in their proper forum threads. If not, your While some websites view flame wars with
post might be locked or deleted, and you some degree of tolerance, flaming is gener-
might even be branded a troll. ally considered bad behavior online.