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Matthew MacLachlan
21 DEC 2011
Pleasure, tradition or a sin? Relaxing, exhausting or stressful? How do you see alcohol?
The festive season is upon us, and with that often comes a variety of drinks and food products that
contain alcohol. Attitudes towards alcohol can vary dramatically from one culture to another,
making it difficult to know when it is appropriate to mention it, let alone drink it.
Showing the wrong attitude towards alcohol can make or break a relationship on both a social and
professional level so it’s important to always know how alcohol is viewed wherever you are. Cross
cultural training courses can provide you with key tips about when and how to consume alcohol, if
at all, so that you avoid making any damaging cultural faux-pas when socialising or doing
business across cultures.
CHEERS!
A recent article in the Financial Times looked at the role of vodka in Russian social and business
culture. Seen as an essential part of relationship building, it can be easy to jeopardise a business
venture in Russia by forgetting to bring vodka and the mixer to celebrate a deal. In Russia and
other countries which have been influenced by Russian culture such as the Ukraine, people
celebrate contracts and important milestones around a glass of vodka before they even leave the
meeting room. People from these cultures will often expect foreigners to join them in toasting the
success and enjoying what can at times be a large amount of alcohol.
In East Asian countries such as China, Japan and Thailand, drinking alcohol is engrained in the
social life but only after work. For instance, people from Thailand often drink alcohol to celebrate
important occasions. They will also enjoy a glass of wine or beer at dinner, but doing so at lunch
can be considered unprofessional and bad-mannered.
When doing business in France it’s common to have an aperitif at the beginning of a professional
meal to toast successful business, upcoming events or to health and life in general. It is also
customary to drink wine throughout lunch or dinner in France, although they will usually consume
less during the day.
Gift-giving is often an important part of relationship building in many cultures so you may be
expected to bring a gift at the start of a business venture or relationship. Some will expect a nice
box of chocolates while others will appreciate a traditional or local product from your home
country. Alcohol is sometimes perceived to be a very generous or appropriate gift but always
check with someone from the host country before bringing it.
Here are a few ideas of how alcohol is or isn’t appreciated as a gift in cultures around the world.
In France, offering a good bottle of wine or old spirit is appreciated. Many companies will offer bottles
of wines or good whiskey to their best clients for Christmas or other special occasions, and when
visiting someone’s home it’s always a kind gesture to bring a nice bottle.
In Thailand, there used to be a well practised tradition of giving alcohol to blue collar workers while
white collar workers would receive a basket with biscuits, tea, alcohol, juices and coffee. More recently
however people tend to avoid giving alcohol generally and instead offer baskets of fresh fruit.
When doing business with Jewish counterparts in Israel or elsewhere be aware that some will avoid
drinking alcohol at all as part of their religious beliefs. Always check with your colleagues whether it is
appropriate. In some cases wine is acceptable but it’s a good idea to buy bottles in a kosher wine
specialist shop.
ALCOHOL AS AN OFFENCE
Although social drinking is accepted in many business environments around the world, some
countries prohibit alcohol consumption. In most Muslim countries, especially in the Middle East,
drinking or offering alcohol could deeply offend your counterparts. In some countries it is not only
a question of respect but also a legal one. For example in Saudi Arabia or Iran anyone bringing in
alcohol could be arrested and prosecuted.
For most Hindus, drinking or offering alcohol is usually perceived as disrespectful but this often
depends on the generation of the individual and how much they follow the religious beliefs. When
doing business in India and other countries with large populations of Hindus, you may therefore
find mixed attitudes towards alcohol so it’s always best to check what is appropriate before
drinking in public.
Some international companies can also encounter problems regarding products containing traces
of alcohol in the ingredients. Boxes of chocolate which contain liquor or salad dressing with white
wine vinegar may be forbidden in countries like Saudi Arabia where laws around alcohol are very
strict.
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Consumption
Alcohol consumption in Great Britain has risen per head of the adult population
during the post-war years, more than doubling between the mid-1950s and late
1990s, when it hit double figures for the first time. It has fallen slightly from a
peak of 11.6 litres in 2004; periods of slow economic activity in recent years may
have contributed to this relative decline. Men consume on average more than
twice as much alcohol – mainly beer – on a weekly basis as women, although in
terms of amounts drunk, women now consume more units of wine than men in
total.
There has also been a long-term increase in the proportion of alcohol purchased
from off-licenced outlets and consumed at home rather than in pubs and bars;
British Beer & Pub Association (BBPA) figures estimate that twice as much
alcohol is now bought from off-licenced premises as from pubs and other on-
licenced premises. This is thought to be due to the increased affordability of
alcoholic beverages from off-licence vendors, relative to the cost of purchasing
drinks in pubs and bars.
Click on links opposite to view individual factsheets, or on the image below to
download the pdf:
Factsheets
Total consumption in the UK
Related resources
Click here to read reports and other resources related to Consumption
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The above recommendations classify a drink as being a standard beer, or a standard glass
of wine. Anyone who drinks significantly above these limits can be described as abusing
alcohol, and the dangers of this type of behavior include:
* Those people who drink an excessive amount of alcohol in a short period of time will
be at risk of 聽 alcohol poisoning. This is a potentially life threatening event.
* Those individuals who abuse alcohol are at risk of developing alcoholism. Once people
become mentally and physically dependent in can completely destroy their life.
* Excessive alcohol intake can lead to physical health problems. It is not necessary for
people to be drinking for long before they enter the early stages of 聽 alcoholic liver
disease.
* Drinking can seriously damage mental health 鈥
* Those who abuse alcohol are far more likely to commit suicide. This is because
intoxication makes people act impulsively, and it interferes with their ability to make
good decisions.
* Some people behave badly when they are intoxicated. They may become verbally or
physically abusive.
* Alcohol abuse is frequently related to domestic abuse.
* Those people who drink excessively will tend to be unproductive at work the next day.
* It means that the individual will be far more likely to have accidents.
* It can be a drain on finances, and some families may be doing without essential items
because the money is being spent on alcohol.
* Those individuals who drink at a young age are far more likely to 聽 develop
alcoholism 聽 later in life.
* Those young people who drink are in particularly danger of problems related to mental
and physical health. This is because alcohol 聽 interferes with normal development that
occurs during adolescence.
* Those people who drink at a young age are far more likely to experiment with harder
drugs. For some individuals their early experiences with alcohol will be a stepping stone
into lifelong drug abuse.
* Drinking prevents people from performing well in school. This means that the
individual may handicap their future due to poor academic qualifications.
* Alcohol abuse among the young can lead to promiscuous sexual behavior. This could
mean unplanned pregnancies or sexually transmitted disease.
* Those who are inebriated can more easily become the victim of a sexual assault.
* These individuals are more likely to commit crimes or become the victim of a crime.
* There is a worrying link between drinking at an early age and suicide. This is because
alcohol can make people more prone to this type of act.
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Antonia Molloy 聽
Monday 12 May 2014
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Total alcohol per capita (15+ years) consumption, in litres of pure alcohol, 2010 聽 WHO
People in the UK are among the most prolific drinkers in the world, according to a
report released by the World Health Organisation (WHO).
Britons over the age of 15 on average drink 11.6 litres of pure alcohol a year,
according to the 聽鈥淕 lobal status report on alcohol and health 2014 鈥?/a>.
READ MORE
The report provides country profiles for alcohol consumption in the 194 WHO
member states, looking at the resulting impact on public health and policy
responses.
And it reveals that the harmful use of alcohol causes 3.3 million deaths a year
worldwide.
Europe is the region with the highest consumption of alcohol per person, making
up the entire top 10.
Belarus takes the top spot, with people on average drinking 17.5 litres of pure
alcohol a year, followed by the Republic of Moldova where the figure is 16.8
litres.
Australia and Canada also have high levels of alcohol consumption, with people on
average drinking 12.2 and 10.2 litres a year respectively.聽
But in northern Africa and the Middle East, the average figure is less than 2.5 litres
of alcohol per person, with many countries having figures below one litre.聽
10show all
The average figure globally is 6.2 litres of pure alcohol per person per year.
But as less than half the world population (38.3 per cent) actually drinks alcohol,
this means that those who do drink consume on average 17 litres of pure alcohol
annually, the report said.
The WHO warned that alcohol consumption increases the risk of developing more
than 200 diseases, including liver cirrhosis and some cancers.
"The report clearly shows that there is no room for complacency when it comes to
reducing the harmful use of alcohol.鈥?/p>
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The badger that drank too much
The report also points out that a higher percentage of deaths among men than
among women are from alcohol-related causes - 7.6 per cent of men's deaths and
four per cent of women's deaths - though there is evidence that women may be
more vulnerable to some alcohol-related health conditions compared to men.
Dr Shekhar Saxena, director for mental health and substance abuse at WHO, said:
鈥淲 e found that worldwide about 16 per cent of drinkers engage in heavy
episodic drinking - often referred to as 'binge-drinking' - which is the most harmful
to health.
"Lower-income groups are more affected by the social and health consequences of
alcohol. They often lack quality health care and are less protected by functional
family or community networks."
The report also highlights the need for action by countries including national
leadership to develop policies to reduce harmful use of alcohol, national
awareness-raising activities and health services to deliver prevention and treatment
services, in particular increasing prevention, treatment and care for patients and
their families, and supporting initiatives for screening and brief interventions.
The figures represent the average amount of pure alcohol consumed per capita in
each country between 2008 and 2010.
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Lithuania was the largest consumer among the 34 OECD nations, with adults imbibing an
average 14 litres of alcohol a year. Austria, Estonia and the Czech Republic were close
behind.
Cultural and economic factors play a big part in the rankings. Generally, alcohol
consumption rises with the living standard of an economy. In addition, countries with the
highest consumption tend to have strong traditions of drinking. More abstemious nations,
such as Indonesia, Turkey, India and Israel, tend to have religious or other cultural norms that
limit drinking.
The OECD report warned nevertheless that hazardous drinking and heavy periodic drinking
are on the rise, especially in women and young people. World Health Organisation
data shows that alcohol accounts for nearly 6% of global deaths.
Image: A woman takes a glass of vodka during a vodka presentation.
REUTERS/Vasily Fedosenkoi
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Author: Donald Armbrecht, Writer and social media producer, Freelance. Donald Armbrecht
is a freelance writer and social media producer.
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