Entrepreneurial Development

Program : MBA Class of : 2010

Credit : 3 Sessions : 33
Course Code : SL EN 601

Objective
To make the student know about entrepreneurship, entrepreneurial behavior, functional areas of business and their
inter-relation. They would understand the risks and rewards of a new venture and the steps required to start a new
venture. After completing the course the student would know what entrepreneurship is all about, whether it fits in
his career scheme and mental makeup or not and would be equipped with the basic knowledge and confidence to
start a new venture.

Reference Books Author & Publication

Dynamics of Entrepreneurship Development V Desai, Himalaya
Entrepreneurship Hisrich - Tata McGraw Hill
Entrepreneurship : Theory / Process / Practice Donald F. Kuratko & Richard M Hodgeth -
Thomson/South Western
Dynamics of Entrepreneurial Development and Vasant Desai - Himalaya Publishing House
Management
Small Business Management An Longenecker, Moore Pettr - Thomson /South
Entrepreneurial Emphasis Western
Harvard Business Review of Entrepreneurship HBR

Detailed Curriculum
Understanding Entrepreneurship: Introduction, Definitions, History of Entrepreneurship, Types of
Entrepreneurship, Advantages and Disadvantages in Entrepreneurship, Mistakes and Steps to avoid them,
Entrepreneurship in India - Myths and Realities, Entrepreneurial Culture, Schools of Entrepreneurial Thoughts,
Scope of Entrepreneurship in the Future Caselet: Is Entrepreneurship Education Useful
Entrepreneurship Life Cycle: Stages of Entrepreneurship (Life Cycle), Why New Ventures Fail, Success Factors
or New Venture Development - Caselet Discussion
Entrepreneurship as a Career: Risk Perception and Mitigation, Entrepreneurial Motivation, Characteristics of
Successful, Entrepreneur - Caselet Discussion
Leadership: Introduction to Leadership, Leadership Styles, - Caselet Discussion
Entrepreneurial Leadership: Entrepreneurial Leadership, Social Entrepreneurship- Caselet Discussion
Entrepreneurship and Creativity: Ideation, Role of creativity, Barriers to creativity, Creativity habit, Idea cycle
(four phases), How to find the perfect idea
Entrepreneurship and Innovation: Innovation in Marketing, Operations, Organisation with Examples, Insight,
Humour, Improvisation, Differentiation, Four P's of innovation
Enhancing Creativity: Techniques to enhance creativity (Workshop # 1), Brainstorming, Mind mapping -
Techniques to enhance creativity (Workshop # 2), rapid prototyping, six thinking hats
Opportunities for Business Ideas: Search for Business Ideas, Opportunities, How to Sharpen the Ideas, Common
Attributes / Selection of Successful Ideas
Developing Product and Services: Ways to Meet the Opportunity, Research and Development for New Product,
Technology Transfer and Management, New Product Development Process
Detailed Syllabus- Fourth Semester Class of 2010
Assessing Business Attractiveness: Areas for Assessing the Business Attractiveness of a New Venture, Technical
Requirements, Market Analysis, Financial Analysis, Organisation Analysis, Competition Analysis
Business Plan Development: Introduction, Definition/Meaning, Functions, Benefits, importance of business plan –
own use/investor, Myths and Realities of Business Plan, The Requisites of a Good Business Plan, What Potential
investors Look for in the Business Plan, Why Business Plans Fail
Finalising the Business plan: Complete Outline of a Business Plan (with useful Hints), Pre-requisites for successful
Project Implementation, Banking Guidelines: Loans & Advances, Letters of Credit & Guarantee, Recruiting and
motivating the team
Implementation steps: Pre Implementation Steps, Steps During the Implementation Phase, Post Implementation
Steps- Caselet Discussion
Basic Legal Requirements: Legal Issues: Forms of Business Ownership, Patents, Trade Secrets, Copyrights, Trade
Marks and I PR- Caselet Discussion
Legal Acts: Companies Act of 1956, Income Tax Act, Indian Partnership Act, 1932, Central Excise Act, Sales Tax
Act, Service Tax - The Employee's State Insurance Act 1948, Contract Act, 1872, Sale of Goods Act, 1930,
Negotiable Instrument Act, 1881, The Employees Provident Fund Act 1932,The Payment of Gratuity Act 1972,
Minimum Wages Act, 1948, Payment of Wages Act, 1939, The Payment of Bonus Act, 1965, Shops and
Establishment Act, The Industrial Disputes Act, 1947
Challenges in New Venture Management: Getting finance for New Venture, Different Sources of Financing-
introduction, Sources of Equity Financing, Different Sources, Advantages and Disadvantages, Debt Financing
Managing Finance: Managing Cash, Working Capital and its components, Factors influencing Working Capital,
Steps in determining cash requirement: How much cash should be arranged to meet the WC needs of a firm, How to
plug gap in WC requirement, Long term, Short term, Managing cash flow, Creating a cash budget, Improving your
cash flow
Control systems: Controls and Procedures, Essence of Control, Material Control, Budgetary Control, Marketing
Control, Management Control System- Examples/Caselet
Putting it all Together: Making a final Business Plan: Presentations in groups (each group presents on any one
topic from the list given below), Study of problems of finance and marketing, Study of environmental problem,
Study of tax benefits available from time to time, Preparation of project report in relation to opportunities available,
Survey of Export-oriented small scale units
Business Plan Presentation in Groups

Suggested Schedule of Session

Topic No. of Sessions

Understanding Entrepreneurship 2
Entrepreneurship Life Cycle and Entrepreneurship as a Career. 3
Leadership 1
Entrepreneurial Leadership 2
Entrepreneurship and Creativity 1
Entrepreneurship and Innovation 2
Enhancing Creativity and Managing and Improving Finances 2
Opportunities for Business Ideas 2
Developing Product and Services 1
Assessing Business Attractiveness 1

Detailed Syllabus- Fourth Semester Class of 2010

 Topic No. of Sessions
Business Plan Development 2
Finalising the Business plan 1
Implementation steps 2
Basic Legal Requirements 1
Legal Acts 3
Challenges in New Venture Management 1
Managing Finance 1
Control systems 2
Putting it all Together: Making a final Business Plan 1
Business Plan Presentation in Groups 2
Total Sessions 33

Detailed Syllabus- Fourth Semester Class of 2010