ANOVA

Source of
Variation SS df MS F P-value F crit
Between Groups 16.93333 4 4.233333 3.02381 0.070964 3.47805
Within Groups 14 10 1.4

Total 30.93333 14

Hypothesis:
H: 0 more people are satisfied with Uber than Ola
H: 1 less people are satisfied with Uber than Ola

As P value is greater than 0.05, it indicates that we are accepting the null hypothesis.
From the above analysis, we found that Uber is being preferred more than Ola.

Column 1 Column 2

Column 1 1

Column 2 0.503645 1

From the above co relation taking unsatisfied Uber customers as satisfied Ola
customers. We found that there is a weak co relation between them as the value is less
than 1. However, as the population using cab services increases, I can see that it can
be an advantage for Uber to take a bite of the pie in the market dominated by Ola. This
is not a good sign for Ola and they need to work on retaining their customers.
 ANOVA
Source of
Variation SS df MS F P-value F crit
Between Groups 16.93333 4 4.233333 3.02381 0.050966 3.47805
Within Groups 14 10 1.4

Total 30.93333 14

H: 0 more people find Ola safer for women than Uber

H: 0 less people find Ola safer for women than Uber

From the above analysis, as p value is equal to 0.05 we accept the null hypothesis.
Hence, we can say that women find Ola cabs to be safer than Uber cabs. This is a
serious concern for Uber and they need to work on rebuilding their trust on people
especially women passengers. They can do that by hiring drivers only by thorough
background check. They can also hire women drivers which can be a good marketing
strategy for them and can help them to build a trust with their passengers in India.

Column
Column 1 2
Column
1 1
Column
2 0.7030242 1

From the above co relation between the number of promotional schemes and people’s
preference of cabs. We got the value as 0.70 which shows a strong co relation between
the promotional schemes and cab preference among the people. From this we can say
that since, Uber offers more promotional schemes than Ola cabs, people seems to be
more incline towards it. This shows that Ola needs to work on their promotional
strategies if they want to compete with the experienced Uber in the market.