Escolar Documentos
Profissional Documentos
Cultura Documentos
I am thankful to our college for all the possible assistance and support,
by making available the internet room which have proved useful to me in
successfully completing my internship report.
I. Introduction
Internship Objectives
Company Profile
II. Tasks and Activities [Nature of work done]
Company Profile
BeJobbed INC. is a sister concern of ACH Group. ACH Group was founded
in year 2004, having it’s presence in three metro cities, Mumbai, Bengaluru,
Delhi(Gurgaon) and Satara, having it’s headquarter in Mumbai. ACH Management
Consultancy is an Executive Search Firm that focuses on the senior management &
leadership needs of multi-national.
BeJobbed INC. was incorporated in the year 2014, in Mumbai having vision
to provide promising career’s to fresh graduates and experienced professionals. It
also offers capability building and recruitment programs. It is done by their
innovative recruitment methods and customized training programs. ACH Group
comprises of three companies ACH Management Consultants, BeJobbed INC. &
ACH-BeJobbed Foundation.
Website : www.bejobbed.com
2. Data collection
Task 1: Research, question development and refinement.
As a trainee my other work was to create and observe sturctural format of FMCG
companies. So, I have prepared tree diagrams which shows the sales structure of
the various FMCG organizations(Almost all the FMCGorganisation follow
same/parallel sales structure). Below I would like to show you a sales structure
which I had made for Hindustan Unilever Ltd.
Sales Structure of Hindustan Unilever Ltd.
National Sales
Head(Country Head).
Deputy Regional
Sales Manager(One
for every state).
Area Sales
Manager(One for
Each city).
Senior Sales
Manager(One for
Each District).
Sales Officers.
Distributor Sales
Representatives /
Territory Sales
Represntatives.
III. Assessment Of Internship.
This internship not only helped me in knowing the sales structure and employee
mapping, but made me understand about the FMCG industry. Below im sharing
my experience about the FMCG Industry, history of FMCG industry in India, what
is FMCG industry, current scenario of FMCG industry.
In India, companies like ITC, HUL, Colgate, Cadbury and Nestle have been
a dominant force in the FMCG sector well supported by relatively less competition
and high entry barriers (import duty was high). These companies were, therefore,
able to charge a premium for their products. In this context, the margins were also
on the higher side. With the gradual opening up of the economy over the last
decade, FMCG companies have been forced to fight for a market share. In the
process, margins have been compromised, more so in the last six years (FMCG
sector witnessed decline in demand).
FMCG are products that have a quick shelf turnover, at relatively low cost
and don't require a lot of thought, time and financial investment to purchase. The
margin of profit on every individual FMCG product is less. However the huge
number of goods sold is what makes the difference. Hence profit in FMCG goods
always translates to number of goods sold. Fast Moving Consumer Goods is a
classification that refers to a wide range of frequently purchased consumer
products including: toiletries, soaps,cosmetics, teeth cleaning products, shaving
products, detergents, other non-durables such as glassware, bulbs, batteries, paper
products and plastic goods, such as buckets.‘Fast Moving’ is in opposition to
consumer durables such as kitchenappliancesthat are generally replaced less than
once a year. The category may include pharmaceuticals, consumer electronics and
packaged food productsand drinks, although these are often categorized separately.
The term Consumer Packaged Goods (CPG) is used inter changeably with Fast
Moving Consumer Goods (FMCG). Three of the largest and best known examples
of Fast Moving Consumer Goods companies are Nestlé, Unilever and Procter &
Gamble. Examples of FMCGs are soft drinks, tissue paper, and chocolate bars.
Examples of FMCG brands are Coca-Cola, Kleenex, Pepsi and Believe. The
FMCG sector represents consumer goods required for daily orfrequent use. The
main segments of this sector are personal care (oral care, haircare, soaps,
cosmetics, toiletries), household care (fabric wash and householdcleaners), branded
and packaged food, beverages (health beverages, soft drinks, staples, cereals, dairy
products, chocolates, bakery products) and tobacco. The Indian FMCG sector is an
important contributor to the country's GDP. It is the fourth largest sector in the
economy and is responsible for 5% of the total factory employment in India. The
industry also creates employment for 3 m people in down stream activities, much
of which is disbursed in small towns and rural India. This industry has witnessed
strong growth in the past decade. This hasbeen dueto liberalization, urbanization,
increase in the disposable incomes and altered lifestyle. Further more, the boom
has also been fuelled by the reduction in excise duties, de-reservation from the
small-scale sector and the concentrated efforts of personal care companies to
attract the burge oning affluent segment in the middle-class through product and
packaging innovations.Unlike the perception that the FMCG sector is a producer of
luxury items targeted at the elite, in reality, the sector meets the every day needs of
themasses. Thelower-middle income group accounts for over 60% of the sector's
sales.Rural markets account for 56% of the total domestic FMCG demand.Many of
the global FMCG majors have been present in the country formany decades. But in
the last ten years, many of the smaller rung Indian FMCG companies have gained
in scale. As a result, the unorganized and regional players have witnessed erosion
in market share.
Current Scenario
The growth potential for FMCG companies looks promising over thelong
term horizon, as the per-capita consumption of almost all products in the country is
amongst the lowest in the world. As per the Consumer Survey by KSA
Technopak,of the total consumption expenditure, almost 40% and 8% was
accounted by groceries and personal care products respectively. Rapid
urbanization, increased literacy and rising per capita income are the key growth
drivers for the sector. Around 45% of the population in India is below 20 years of
age and the proportion of the young population is expected to increase in the next
five years. Aspiration levels in this age group have been fuelled by greater media
exposure, unleashing a latent demand with more money and a new mindset. In this
back drop, industry estimates suggest that the industry could triple in value by
2015 (by some estimates, the industry could double in size by 2010).In our view,
testing times for the FMCG sector are over and driving rural penetration will be the
key going forward. Due to infra-structure constraints (this influences the cost-
effectiveness of the supply chain), companies were unable to grow faster. Although
companies like HUL and ITC have dedicatedinitiativestargeted at the rural market,
these are still at a relatively nascent stage. The bottle necks of the conventional
distribution system are likely to beremovedonce organized retailing gains in scale.
Currently, organized retailing accounts for just 3% of total retail sales and is likely
to touch 10% over the next 3-5years. In our view, organized retailing results in
discounted prices, forced-buying by offering many choices and also opens up new
avenues for growth for the FMCG sector. Given the aggressive expansion plans of
players like Pantaloon, Trent, Shopper’s Stop and Shoprite, we are confident that
the FMCG sector has a bright future.
VI. Job Opportunities Available In The Area Of Internship.
I can honestly say that my time spent with BeJobbed Inc. resulted in one of the best
time of my life. Not only did I gain practical skills but I had the opportunity to
meet many fantastic people. The atmosphere at the office was always welcoming
which made me feel right at home. Additionally, I felt I was able to contribute to
the company by assisting and working on projects throughout the internship. For
example, I was send out to see how our clients like our selection in the candidates
for them. In addition to these projects,
I also gain practical skills but I also had the opportunity to meet many people. I had
a dinner at the COO (chief operations officer) who had warmly invited me for a
family dinner along with other interns. The dinner was very fun and easy-flowing.
This gave me a chance to know everyone and get familiar. This was a great
experience to interact with everyone in an informal setting outside of work.
Before my internship started my ideas did not match the experiences have gained
during my internship. There is a big difference in the school projects and the tasks
and activities during the actual work. In school we learn how to describe the work
in projects, where in work you learn how to implement them in reality. This
internship was definitely an introduction to the actual work field for me. I have
learned to work in a business organization and apply my knowledge into practice. I
learned a lot from the different interns that I have been working with during my
internship. Each intern had a different educational background and that made it
interesting for me. By working with them I got to learn from them and become
aware educational background.
Overall, my internship at BeJobbed Inc has been a success. I was able to gain
practical skills, work in a fantastic environment, and make connections that will
last a lifetime. I could not be more thankful.