8.

10: Tata Motors

77

Tata Motors registered a 57.7% increase yoy in total sales at 24,961 units in April
2004,compared to 15,829 units in the same period last year.The company's sales in the domestic
market increased by 60.5% yoy at 24,026 vehiclesfrom 14,966 units in April 2003.
V o l u m e s A p r i l
2 0 0 4 A p r i l 2
0 0 3 y o y ( % )
D o m e s t
i c 2 4 , 0
2 6 1 4 , 9
6 6 6 0 . 5
4 E x p
o r t
s 9 3
5 8 6
3 8 .
3 4
Total
2 4 , 9 6 1 1 5
, 8 2 9 5 7 . 6
9 The company exported 935 units in April 2004 as compared to 863 vehicles in April
lastyear, which is an 8.3% yoy growth.
CV segment
Commercial vehicle sales at 12,050 units compared to 7,037 units in April last year growing by
71.2% yoy.
S e g m e n t A p
r i l 2 0 0 4 A
p r i l 2 0 0 3
y o y ( % )
M / H C
V 7 , 9
7 5 4 ,
5 3 0 7
6 . 0 5
L C V 4
, 0 7 5
2 , 5 0
7 6 2 .
5 4
Total
1 2 , 0 5 0 7
, 0 3 7 7 1 .
2 4 Medium and heavy commercial vehicles sales grew by 76.1% yoy at
7,975 units and lightcommercial vehicle sales showing a growth of 62.5% yoy at 4,075 units.
Passenger cars
The passenger car business reported total sales of 11,976 vehicles in the domestic
marketregistering an increase of 51% over April 2003.78

Indica sales recorded a 43.3% growth yoy at 7,251 units, while Indigo sales grew 84.9%yoy at
2,723 units.
Utility Vehicles
Utility vehicles registered a sale of 2,002 units, showing a 43.4% increase as compared tothe
same period last year. Sumo sales grew by 48% and Safari sales grew by 16% over the April
2003
8.1: Maruti Udyog Ltd.
December 1983 heralded a revolution in the Indian car industry.
M a r u t i collaborated with Suzuki of Japan to produce the first affordable car for
the average Indian. At this time, the Indian car market had stagnated at a volume of 30,000 to
40,000cars for the decade ending 1983. This was from where Maruti took over. N i n e t e e n
y e a r s b a c k M a r u t i i n t r o d u c e d t h e f i r s t s m a l l c a r i n t h e I n d i a n a u t o market.
They started with their model Maruti 800 which was very popular at that time and
still its major cash cow. The models, which were available at that time, were Premier Padmini
and Ambassador. Customers were interested in having some different types
of models with some fashionable looks. That was the perfect time to enter into market and
Maruti took right step to introduce its different models.
Maruti established its monopoly over Indian auto market India's la
r g e s t a u t o m o b i l e c o m p a n y, M a r u t i e n t e r e d t h e I n d i a n c a r m a r k e t w i t h t h e
a v o w e d a i m t o provide high quality, fuel - efficient, low - cost vehicles. Its cars
operate on Japanesetechnology, adapted to Indian conditions and Indian car users. Maruti
comes in a varietyof models in the small segment.The sales figure for the year 1993 reached up
to 1,96,820. The company reached
at o t a l p r o d u c t i o n o f o n e m i l l i o n v e h i c l e s i n M a r c h 1 9 9 4
b e c o m i n g t h e f i r s t I n d i a n Company to cross this milestone. It crossed the two million
mark in 1997.To fend off growing competition, Maruti has recently completed a Rs. 4
billionexpansion project at the current site, which has increased the total production capacity
toover 3,20,000 vehicles per annum. It has further plans to modernize the existing facilitiesand to
expand its capacity by 1,00,000 units in the year 1998-99. The total production of the company
will exceed 4,00,000 vehicles per year.
Maruti registered sales of 39,838 units in April 2004, up 38.4% yoy from 28,793 vehicleunits in
April 2003. This includes 2,910 units of exports compared to 3,150 in April2003, decreasing by
7.6%.The A1 segment has grown by 3.3% yoy from 10,741 units in April 2003 to 11,097
units.This is lower compared to some of its other segments. The A2 segment comprising of
theAlto, WagonR and Zen registered a 100% growth from 9,668 units in April 2003 to19,296
units, mainly driven by rising Alto sales. The A3 segment has grown by 38% yoyto 1,313 in
April 2004 from 952 in the same period last year.The C segment comprising of the Omni and the
Versa has shown a 21.2% growth yoyfrom 3,972 in the same period last year to 4,816.In the
multi utility vehicle (MUV) comprising Gypsy and Vitara, it sold 406 units inApril 2004 from
310 units in April 2003, a rise of 31% yoy.
11.3: Conclusion
Automobiles have become an indispensable part of our lives, an extension of the human body
that provides us faster, cheaper and more convenient mobility every passing day.100

Behind this betterment go the efforts of those in the industry, in the form of improvementthrough
technological
research.W h a t a c t u a l l y l i e b e h i n d t h i s b e t t e r m e n t o f t h e a u t o m o
b i l e s a r e t h e o p i n i o n s , requirements, likes and dislikes of those who use these
vehicles.These wheeled machines affect our lives in ways more than one. Numerous surveys
andresearch are conducted throughout the world every now and then to reveal one or
theother aspect of automobiles, be it about the pollution caused due to vehicle population
incities, or rising motor accidents and causes, vehicular technology, alternative
medicineand so on.This section keeps you updated on the latest and the most
interesting researchesconducted in the field of automobiles, and help you draw the right
conclusion.