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Jocelyn I. Bartolata
Business Communication Defined
A well-organized and schemed process of sharing
business ideas, proposals, information, facts
and/or reports within an organization or outside
it to achieve a predetermined goal. In other
words, it is the flow of messages within a
business house among its employees and with its
customers, clients, etc.
• http://www.buzzle.com/articles/effective-
business-communication.html
The ROLE
of Communication in Business
FACT:
Communication
is a major and essential
part of business.
The ROLE
of Communication in Business
FACT:
Business needs good
?
communicators,
but most people do not
communicate well.
The ROLE
of Communication in Business
FACT:
By improving your communication ability,
you improve your chances for success.
Roles/Purposes
1. To express one's thoughts better so that it is well-understood by
others.
SMCR
RECEIVER
MESSAGE
CHANNEL
Free template from www.brainybetty.com 12
Main Forms
of Communication in Business
INTERNAL-OPERATIONAL
all that occur in conducting
work within a business
EXTERNAL-OPERATIONAL
work-related communication of
people outside the business
PERSONAL COMMUNICATION
non-business-related exchange
of information and feelings
among people
Categories of Internal-Operational
Communication
• Downward Flow. Jobs, plans, policies, instructions,
feedback and procedures move from decision makers,
including CEO’s and managers, through the chain of
command to workers.
Modes
http://www.buzzle.com/articles/effective-business-
communication.html
Modes to Achieve Effective External
Communication
i. Advertising: Advertising is perhaps a very crucial mode of communication as far
as the clients of the company are concerned. It could be in any form - prints,
video or audio and are used effectively to communicate messages to the
clients/customers. Advertising your products/services can help you to reassure
your existing clients as well as give you a chance to attract new customers.
ii.
Official Website: Maintaining an official website has become mandatory for
business houses which pass information on current happenings, history, contact
details and other vital details to the general masses.
iii.
Press Release and Interviews: Mass media plays an important role in projecting
a company's image to the public. Business houses can make best use of mass
media to make important announcements or share their business growth for
increasing their popularity.