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• Animation is a type of optical illusion. It involves

the appearance of motion caused by displaying
still images one after another.

• They are two methods used in animation process,

1. Traditional animation.
2. Computer animation.

• Computer animation is the art of creating moving

images with the use of computers.

• Traditional animation is also referred as classical

animation, is the oldest and historically the most
popular form of animation. In traditionally
animated cartoons, each frame is drawn by hand.

• It is a subfield of computer graphics and

animation. Increasingly it is created by means of
3D computer graphics, though 2D computer
graphics are still widely used for stylistic, low
band width, and faster real time rendering needs.

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 • The main objective of this study is to know how the
computer animation works.

• The second objective is to find the uses of

animation in different fields.eg
 The use of computer animation in sports.
 The use of computer animation in schools and
colleges.

• The objective is to know the results of computer

animation.

• This project aims at studying the GIF (graphic

interchange format) animation.

• To know the differences between traditional and

computer animation.

The scope of the study includes the wider use of

computer animation in the following fields. ………,
• In education.
• Career.

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• The research methodology is based on
• Primary data-….,
 Direct information gathered from the
respondent.
• Secondary data….,
 Websites.
 News paper.

 The population covered for the present study

consists of the students belonging to MAAC
institution.
 The study covered the sample of 20 students from
MAAC institution [ animations centre]

• The limitation of the study is restricted only to

students of MAAC institution.
• Many students guarded answers to some crucial
questions.
• The research work was limited only to 20
respondents, due to time constraint.

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 WHAT IS AN ANIMATION?
 An animation is a picture which gives the appearance of movement by
using a quick succession of gradually varying drawings.

 Animation is the illusion of motion that is created by displaying a

series of images or frames, each one slightly different from one after
another, over a period of time.

HOW ARE ANIMATIONS STORED ON A COMPUTER?

• A series of drawings on separate pages, or frames as they are usually
known, which combined in a file format called GIF.

• The file will store all the information such as

1. The number of frames in the animation (2 or more),

2. For how long each frame should be displayed, and
3. If the sequence of frames should played once or ‘X’ number of
times, or indefinitely.

HOW ANIMATION CAME INTO EXISTENCE?

• Animation came into existence many years ago. It has developed a

lot as modern technologies came from time to time. There are varieties of
techniques which involves in animation.
• With each technique varying animation can be produced. Some of
the animation techniques included in this traditional age of animation
includes full animation, limited animation and rotoscoping.
• Most of the animated films of the 20th century were the process of
traditional animation. In this technique, individual frames of photographs
are first drawn on a paper.
• In order to create illusion, each drawing was made different from
each other before it. Then the animator’s drawings are photocopied on
transparent sheets known as cells which are painted with colors as per wish
on the opposite side of line drawings.
• Finally the characters cells are photographed one after another on
picture films using a rostrum camera.

• Any graphics (drawings \ painting) program to create separate frames for

animation.

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 • Any animation creation program to assemble the separate frames to build an
animated GIF.

• Animation is the rapid display of a images of 2D or 3D artwork or model

positions in order to create an illusion of movement. It is an optical illusion
of motion due to the phenomenon of persistence of vision, and can be
created and demonstrated in a number of ways.

The most common method of presenting animation is as a motion picture or video

program, although several other forms of presenting animation also exist……,

1. Traditional animation techniques.

2. Computer animation techniques.

 Traditional animation, also referred to as classical animation, cel

animation, or hand-drawn animation, is the oldest and historically the
most popular form of animation.
 In a traditionally-animated cartoon, each frame is drawn by hand. The
term "traditional animation" is often used in contrast with the commonly
used computer animation.

PROCESS:
The traditional animation can be processed in several steps; some of them
are as follows…..,

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Storyboards
Traditionally-animated productions, just like other forms of animation, usually
begin life as a storyboard, which is a script of shorts written
with images as well as words, similar to a giant comic.

The images allow the animation team to plan the flow of the plot and the
composition of the imagery. The storyboard artists will have regular
meetings with the director, and may have to redraw or "re-board" a
sequence many times before it meets final approval.

2. Voice recording
 Before true animation begins, a preliminary soundtrack or "scratch track"
is recorded, so that the animation may be more precisely synchronized to
the soundtrack.

 Given the slow, methodical manner in which traditional animation is

produced, it is almost always easier to synchronize animation to a pre-
existing soundtrack than it is to synchronize a soundtrack to pre-existing
animation.

 A completed cartoon soundtrack will feature music, sound effects, and

dialogue performed by voice actors. However, the scratch track used
during animation typically contains just the voices; any vocal songs that
the characters must sing along to, and temporary musical score tracks; the
final score and sound effects are added in post-production.
 In the case of most pre-1930 sound animated cartoons, the sound
was post-synched; that is, the sound track was recorded after the film
elements were finished by watching the film and performing the dialogue,
music, and sound effects required.

3. Animatic

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  Often, an animatic or story reel is made after the soundtrack is
created, but before full animation begins.

 An animatic typically consists of pictures of the storyboard

synchronized with the soundtrack. This allows the animators and directors
to work out any script and timing issues that may exist with the current
storyboard.

 The storyboard and soundtrack are amended if necessary, and a

new animatic may be created and reviewed with the director until the
storyboard is perfected.

 Editing the film at the animatic stage prevents the animation of

scenes that would be edited out of the film; as traditional animation is a
very expensive and time--consuming process, creating scenes that will
eventually be edited out of the completed cartoon is strictly avoided.

 In the mid 1970s, these were known as videomatics and used

primarily for test commercial projects.

 Advertising agencies today employ the use of animatics to test

their commercials before they are made into full up spots.

 Animatics use drawn artwork, with moving pieces (for example,

an arm that reaches for a product or a head that turns). Video storyboards
are similar to animatics, but do not have moving pieces.

4. Design and timing

 Once the animatic has been approved, it and the storyboards are sent
to the design departments. Character designers prepare model sheets for
all important characters and props in the film.

 These model sheets will show how a character or object looks from a
variety of angles with a variety of poses and expressions, so that all artists
working on the project can deliver consistent work.

 Sometimes, small statues known as Marquette’s may be produced,

so that an animator can see what a character looks like in three
dimensions.

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  At the same time, the background stylists will do similar work for
the settings and locations in the project, and the art directors and color
stylists will determine the art style and color schemes to be used.

5. Layout
 Layout begins after the designs are completed and approved by the
director.

 The layout process is the same as the blocking out of shots by

a cinematographer on a live-action film.

 It is here that the background layout artists determine the camera

angles, camera paths, lighting, and shading of the scene. Character
layout artists will determine the major poses for the characters in the
scene, and will make a drawing to indicate each pose. For short films,
character layouts are often the responsibility of the director.

 The layout drawings are spliced into the animatic, using the X-sheet
as a guide. Once the animatic is made up of all layout drawings, it is
called. a Leica reel The term originates from the Disney in the 1930s,
from the frame format that was used by Leica cameras.
6. Animation
 Once the Leica reel is finally approved by the director, animation begins.
In the traditional animation process, animators will begin by drawing
sequences of animation on sheets of paper perforated to fit the peg
bars in their desks, often using colored pencils, one picture or "frame" at
a time. A key animator or lead animator will draw the key drawings in a
scene, using the character layouts as a guide.

 The key animator draws enough of the frames to get across the major
points of the action; in a sequence of a character jumping across a gap,
the key animator may draw a frame of the character as he is about to
leap, two or more frames as the character is flying through the air, and
the frame for the character landing on the other side of the gap.

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  Timing is important for the animators drawing these frames; each frame
must match exactly what is going on in the soundtrack at the moment the
frame will appear, or else the discrepancy between sound and visual will
be distracting to the audience.

7. Backgrounds
 While the animation is being done, the background artists will paint the sets
over which the action of each animated sequence will take place. These
backgrounds are generally done in gouache or acrylic paint, although some
animated productions have used backgrounds done in watercolor, oil paint,
or even crayon.

 Background artists follow very closely the work of the background layout
artists and color stylists (which is usually compiled into a workbook for
their use), so that the resulting backgrounds are harmonious in tone with the
character designs.

8. Traditional ink-and-paint and camera:

 Once the clean-ups and in between drawings for a sequence are completed,
they are prepared for photography, a process known as ink-and-paint.

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 Each drawing is then transferred from paper to a thin, clear sheet of plastic
called a cel, so called because they were once made out of cellulose nitrate
(Cellulose acetate is now used).

 The outline of the drawing is inked or photocopied onto the cel,

and gouache or a similar type of paint is used on the reverse sides of the cels
to add colors in the appropriate shades.

 In many cases, characters will have more than one color palette assigned to
them; the usage of each one depends upon the mood and lighting of each
scene.

 The transparent quality of the cel allows for each character or object in a
frame to be animated on different cels, as the cel of one character can be
seen underneath the cel of another; and the opaque background will be seen
beneath all of the cells.

• The study tells us, how the animation works in computer, what are the
applications, and what is the difference between traditional and computer
animation.

• And scope of computer animation.

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 • Computer animation (or CGI animation) is the art of creating moving
images with the use of computers. It is a subfield of computer
graphic and animation.

• Increasingly it is created by means, of 3Dcomputer graphic though 2D

computer graphic are still widely used for stylistic, low bandwidth, and
faster real-time rendering needs. Sometimes the target of the animation is
the computer itself, but sometimes the target is another medium, such as
film.

• It is also referred to as CGI (computer generated imaginary or computer-

generated imaging), especially when used in films.

• To create the illusion of movement, an image is displayed on the computer

screen and repeatedly replaced by a new image that is similar to the
previous image, but advanced slightly in the time domain (usually at a rate
of 24 or 30 frames/second). This technique is identical to how the illusion of
movement is achieved with television and motion picture.

• Computer animation is essentially a digital successor to the art of stop

motion animation of 3D models and frame-by-frame animation of 2D
illustrations. For 3D animations, objects (models) are built on the computer
monitor (modeled) and 3D figures are rigged with a virtual skeleton.

• For 2D figure animations, separate objects (illustrations) and separate

transparent layers are used, with or without a virtual skeleton. Then the
limbs, eyes, mouth, clothes, etc. of the figure are moved by the animator
on key frames.

• The differences in appearance between key frames are automatically

calculated by the computer in a process known as twinning or morphing
finally, the animation is rendered.

How the computer animation works?

• Traditional animation can be seen in Japanese anime and superhero

cartoons. In traditional animation, animators drew on cels, which were
sheets of transparent celluloid. The cels were then placed on top of a painted
background.

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• In computer animation, instead of cels, there are layers. Computer
animation is used to develop video games. Computer puppetry can also be
used to move CGI (computer-generated imagery) characters.

• Computer animation was also used to create realistic dinosaurs, which were
combined with live action in Jurassic Park.

• Computer animation can be 2D or 3D. 2D animation was used for the

special effects in the film E.T.: The Extra-Terrestrial. One kind of 2D
animation is sprite animation, which is a sequence of images that change.

• Sprite animation is very fast, but the quality is not that great. Morphing, in
which one object changes shape until it becomes another, was used in the
Michael Jackson video Black or White.

• Computer animation also allows the removal of objects from a scene. For
example, a part of a bridge was removed in the film Speed. Objects such as
mountains and clouds can also be created by fractal equations. Fractal
animation can be used to render earthquakes and moving clouds.

• 3D animation is used to create virtual worlds in games, such as Second Life.

An articulated model can be used to represent the joints in a human body. A
particle system can be used to show the collision of points with each other,
and can be used to model water spray.

• Deformable objects are used to model hair and water. When an object
moves too fast, it causes the problem of aliasing, which is solved by motion
blurring. Generating the motion of an object should be realistic.
Interpolation is when a computer calculates what is happening between two
key frames. Linear interpolation is not as lifelike as splines. Often, what a
computer thinks is happening between two key frames, is not what you want
at all.

• Inverse kinematics and forward kinematics are opposites of each other. In

kinematics, the position of an object affects the position of an object below
it in the tree hierarchy. In inverse kinematics, the position of an object
affects the position of an object above it in the tree hierarchy.

• Passive simulation is used to determine the movement of bodies that cannot

move voluntarily, such as clothes and the leaves of a tree. Active simulation
is used to determine the movement of bodies that can move voluntarily, such
as animals and robots.

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 • Motion capture uses special sensors called trackers, to create a
representation of a live performance.

• If computer animation is believable, then watching living beings move, walk

and run can give you an amazing feeling, whether you're ten years old or
thirty years old. Now that you understand how computer animation works,
you will be able to more appreciate the latest Pixar or DreamWorks releases.

2D ANIMATION:
Definition:

• The creation of moving pictures in a two-dimensional environment, such

as through "traditional" cel animation or in computerized animation
software. This is done by sequencing consecutive images, or "frames",
that simulate motion by each image showing the next in a gradual
progression of steps. The eye can be "fooled" into perceiving motion when
these consecutive images are shown at a rate of 24 frames per second or
faster.
• 2D animation figures are created and/or edited on the computer using
2D bitmap graphics or created and edited using 2D vector graphics. This
includes automated computerized versions of traditional animation
techniques such as of tweening, morphing, skinning and interpolated
rotoscoping.

Examples:

a. Analog computer animation.

b. Flash animation.

c. Power point animation.

3D ANIMATION:
Definition:

• 3D animation are digitally modeled and manipulated by an animator. In

order to manipulate a mesh, it is given a digital skeletal structure that
can be used to control the mesh. This process is called rigging.

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 • Various other techniques can be applied, such as mathematical
functions (ex. gravity, particle simulations), simulated fur or hair, effects
such as fire and water and the use of motion capture to name but a few,
these techniques fall under the category of 3d dynamics.

• Many 3D animations are very believable and are commonly used as

visual effects for recent movies.

Terms

• Photo realistic animation:, is used primarily for animation that is wanting

to resemble real life, Using advanced rendering that makes detailed skin,
plants, water, fire, clouds, etc to mimic real life. Examples include up (2009,
USA), kung-fu panda, ice age (2002, USA).
• Cel-shaded animation: is used to mimic traditional animation using CG
software. Shading looked stark and less blending colors. Examples
include, Sky land (2007, France), Apple seed (2007, Japan).
• Motion capture: is used when live action actors wear special suits that
allow computers to copy their movements into CG characters. Examples
include Polar express (2004, USA), Avatar (2009, USA).
• 2D animation techniques tend to focus on image manipulation while 3D
techniques usually build virtual worlds in which characters and objects
move and interact. 3D animation can create images that seem real to the
viewer.

APPLICATIONS OF COMPUTER ANIMATION:

• Computer animation will help a person in learning skills, which are
marketable in entertainment and advertisement industry. That helps in
preparing materials for television advertisement and movie making.

• Many people use computer animation, such as pilots, architects. Automobile

companies use it for making three dimensional model cars.

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• An oil rig crew would want to know where the exits are in case of an
emergency. So they might decide to hire a computer animated version of the
rig.

ANIMATION IN FILM:
• Traditionally, computer animation has been geared mainly towards
television and big screen film makers. Animated, computer generated,
and multi-media features have become increasingly popular in both
television and film, and have drawn interest from adults and children alike.
Award-winning graphic film techniques have gained worldwide attention
and recognition for special effects and animation.

VIDEO GAMES:
• Computer applications and video game design have become increasingly
realistic and user-friendly. Computer graphic animators are breaking new
ground constantly, creating applications that are more user-friendly and
interactive.
• Today, we are seeing stunning examples of computer animation in the most
unexpected places. Creative new ideas are being applied to industries all
around us, making it easier for businesses to relay useful information and
services.

ANIMATION IN WEB DESIGN:

• Web design has made it easier for people to gather information, make
product comparisons, and purchase goods and services online. Interactive
applications allow us to obtain immediate information at the click of a
mouse.

ANIMATION IN FUTURISTIC DESIGN:

• Futuristic design concepts have provided incredibly useful applications in
engineering. Computer automated drafting had enabled architects to design
custom homes to customer expectations before their eyes. These techniques
are also used in interior design, landscape design, constructing bridges, city
planning, and even in the creation of rail and road systems.

ANIMATION IN HEALTH CARE:

• Healthcare providers are now using computer animation to demonstrate
bodily functions and processes, and human anatomy. Doctors are utilizing
special programs to assist in planning and conducting surgical procedures,
and with amazing precision.

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 ANIMATION IN EDUCATION:
• Educators of all types are using computer animated programs as visual
teaching aides. Students benefit from interactive learning, and from realistic
graphic depictions of their subject matter.

ANIMATION IN VARIOUS WORK PLACES:

• Artists who work in all media utilize computer animation to plan, create,
construct and promote their works. Even make-up artists are delving into the
high-tech computer animated field to advance their creative visions.
• Photographers have more platforms to create and design than ever before.
Wedding and special event design trends have moved towards
creative photojournalistic styles and movie-type videos. Traditional
photographic sessions can produce amazing and creative results with
computer animation programs.

ANIMATION IN ADVERTISMENT:
• Computer animation has had a huge impact on commercial advertising. New
computerized billboards have appeared along highways that feature creative
animation and design. These new-fangled boards eliminate the need for the
physical replacement of signs.

QUALIFICATION NEED FOR JOINING:

• Most entry-level animation jobs require at least a bachelor's degree, in

Digital Art & Animation, Media Arts & Design (with an animation
concentration), or related field. Animation schools teach practical and
creative skills that may help you tap into your talent and find a job.

• Animation school courses include 3D Animation, Entertainment

Design, Game Development, as well as traditional fine arts and liberal
arts courses.

• Animation is more than cartoons, and animation is not just for kids.
These two realities, encouraged by technology's increasingly-embraced
place in our everyday lives, are good news for those interested in
animation schools in order to pursue careers in animation.

• Careers in animations can involve making cartoons for kids (and

adults), creating video games, working on websites, and creating
special effects for television and film.

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 • Animation evolves right along with technology, and careers in
animation can now be found in mobile technology, scientific research,
and design services.

RESULTS FOR COMPUTER ANIMATION IN DIFFERENT

FIELDS:
As the technology developed there is a huge change in the computer animation.
It leads to change in the Medias like news and videos. Here some of the positive
results in the world. Computer animation not only changed in media also in
education field.

It reduced the unemployment and gave lots of opportunities for students, those
who are interested in that field.

The below are some positive results for computer animation……

NEWS RESULTS:

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 RESULTS FOR ANIMATION INDUSTRY:
• Shaun the sheep leads British animation award shortlist:

 Rotary the Racing Car and Shaun the Sheep are taking on the
Oscar-nominated Wallace and Gromit: Matter of Loaf and Death at the
British animation awards.

 They have been short listed in the children's choice award, voted
for by a panel of 130 school children.

• Five animations nominated for Oscars:

 Five productions were nominated for best animated feature film at
the 82nd Annual Academy Awards. They are "Up", "Coraline"
"Fantastic Mr. Fox," "The Princess and the Frog," and "The Secret of
Kells."

3D technology sets trend film making:

 In 2009, DreamWorks Animation proudly introduced InTru3D to

render”Monsters vs. Aliens" in 3D, and CEO Jeffrey Katzenberg
announced that all future DreamWorks films would be in the new
medium.

 The layout department was hit hardest by the change, said Jhun. A
computer program with one virtual camera had been the norm, but
working with 3D meant dealing with two sets of cameras as well as a
different sense of space and speed.

• Post animation to twitter with quad camera 2.30 for iphone:

 Quad Camera 2.30 has just been launched for iphone and iPod
Touch users by Art & Mobile. This new app allows users to take 4-8
sequential pictures with beautiful retro effects.

 Quad Cam allows users to post animated gifs to Twitter, watching

Twitter Animated Gif Stream is a fun and new way to share moving
images.

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  Having won the Best App Ever Award 2009 – it also was awarded
Best Photography App and Good Design Award 2009. The designer
of this app Takayuki Fukatsu is the biggest iphone camera app
publisher in Japan.

 Some of the features of this application include: Twitter email

export, animated Gif export, animation player, and six special
effects. Quad Camera 2.30 is only $0.99 exclusively on the App
store. An iPhone/iPod Touch with OS 3.1 or later is required for this
app.

• EDUCATION AND EMPLOYMENT:

 Karnataka is a south Indian state with
Bangalore as its capital city. The state is home to a good number of
higher education institutions. With the rapid expansion in the animation
industry, the demand for animation courses has also risen.

 Several institutes are currently offering

animation and cartoon courses in Karnataka. These courses train
students in the application of modern animation tools and software.

 Animation is now used in several industries.

Whether you want to make films, videos, television shows or even set up
a website, animation can be used in a variety of mediums.

• ANIMATION AND
CARTOON COURSES IN KARNATAKA INSTITUTES
 The various animation and cartoon courses in Karnataka Institutes
cover 2D and 3D animation, Special effects, Designing for print and
web, Digital Inking Process as well as Film-making.

 While some institutes in Karnataka offer degree courses such as

Bachelor in Animation and Masters in Animation, there are many places
where students can do either a diploma or a certificate course in
Animation.

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  The long term courses are generally for a 2 years duration whereas
the short term course in animation institutes in Karnataka are for 6
months or even less.

 Course content in animation mostly include Visual Principles,

Syntactics, Animation Principles, Animation Processes & Styling and
more.

• Career Prospects in Animation and Cartoon Courses in

Karnataka

There are many reputed animation schools and institutes in the state of
Karnataka. Passing from any of these institutes opens up huge career
prospects for students.

Animators are particularly in demand in the entertainment industry such as

films and television. In addition the advertising world is also hiring
animation experts for various projects.

There are more areas where animation is being applied and therefore the
demand for animation professionals is always on the rise.

GIF (Graphic Interchange Format) ANIMATION:

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 • The graphic interchange format is a bitmap image format that was
introduced by CompuServe in 1987 and has since come into widespread
usage on the World Wide Web due to its wide support and portability.

• The format supports up to 8bit per pixel allowing a single image to reference
a palette of up to 256 distinct colors chosen from the 24-bit RGB color
space. It also supports animation and allows a separate palette of 256 colors
for each frame.

• The color limitation makes the GIF format unsuitable for reproducing color
photographs and other images with continuous color, but it is well-suited for
simpler images such as graphics or logos with solid areas of color.

• GIF images are compressed using the Lempel Ziv Welch (LZW) lossless
data compression technique to reduce the file size without degrading the
visual quality.

DEFINITION FOR BITMAP:

• In computer graphic, a raster graphics image or bitmap is a data
structure representing generally rectangular grid of pixels, or points of color,
viewable via a monitor, paper, or other display medium.

• A bitmap corresponds bit -for-bit with an image displayed on a screen,

generally in the same format used for storage in the display's video memory,
or maybe as a device-independent bitmap.

• A bitmap is technically characterized by the width and height of the image

in pixels and by the number of bits per pixel (a color depth, which
determines the number of colors it can represent).

DEFINITION FOR COMPUSERVE:

• CompuServe, (CompuServe Information Service, also known by its
acronym CIS), was the first major commercial online service in the United.

• It dominated the field during the 1980s and remained a major player
through the mid-1990s, when it was sidelined by the rise of information

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 services such as AOL (AMERICAN ONLINE) that charged monthly
subscriptions rather than hourly rates.

• Since the purchase of CompuServe's Information Services Division

by AOL, the CompuServe Information Service has operated as an online
ser vice provider and an internet service provider.

• The original CompuServe Information Service, later rebranded as

CompuServe Classic, was shut down July 1, 2009. The newer version of the
service, CompuServe 2000, continues to operate, and AOL has said that it
will continue.

• CompuServe introduced the GIF format in 1987 to provide a color

image format for their file downloading areas, replacing their earlier run
length encoding (RLE) format, which was black and white only.

• GIF became popular because it used LZW data compression, which was
more efficient than the run-length encoding that formats such
as PCX and macpoint used, and fairly large images could therefore be
downloaded in a reasonably short time, even with very slow modems.

ABOUT GIF:

• The original version of the GIF format was called 87a. In 1989,
CompuServe devised an enhanced version, called 89a, that added support
for animation delays (multiple images in a stream were already supported in
87a), transparent background colors, and storage of application-specific
metadata.

• The 89a specification also supports incorporating text labels as text

(not embedding them in the graphical data), but as there is little control over
display fonts, this feature is not widely used.

• The two versions can be distinguished by looking at the first six

bits of the file (the "magic number" or "signature"), which, when interpreted
as ASCII read "GIF87a" and "GIF89a", respectively.

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 • GIF was one of the first two image formats commonly used on Web
sites, the other being the black and white.

USAGE OF GIF:

• GIFs are suitable for sharp-edged line art (such as logos) with a
limited number of colors.
• This takes advantage of the format's lossless compression, which
favors flat areas of uniform color with well defined edges (in contrast
to JPEG, which favors smooth gradients and softer images).

• GIFs can also be used to store low-color sprite data for games.

• GIFs can be used for small animations and low-resolution film clips.

• In view of the general limitation on the GIF image palette to 256

colors, it is not usually used as a format for digital photography. Digital
photographers use image file formats capable of reproducing a greater range
of colors, such as TIFF, RAW or the lossy JPEG, which is more suitable for
compressing photographs.

• The PNG format is a popular alternative to GIF images since it uses

better compression techniques and does not have a limit of 256 colors, but
PNGs do not support animations. The MNG and APNG formats, both
derived from PNG, support animations, but are not widely used.

LOSSY COMPRESSION:

DEFINITION:

• A lossy compression method is one where Compressing data and then

decompressing it retrieves data that is different from the original, but is
close enough to be useful in some way.

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• Lossy compression is most commonly used to compress multimedia data
(audio, video), especially in applications such as streaming media and
internet telephony.

• By contrast, lossless compression is required for text and data files, such as
bank records, text articles, etc.
• In many cases it is advantageous to make a master lossless file which can
then be used to produce compressed files for different purposes; for example
a multi-megabyte file can be used at full size to produce a full-page
advertisement in a glossy magazine.

JPEG (joint photographic experts group):

DEFINITION:
• In computing, JPEG (named after the joint photographic experts who
created the standard) is a commonly used method of lossy compression for
photographic images. The degree of compression can be adjusted, allowing
a selectable tradeoff between storage size and image quality.

• JPEG typically achieves 10:1 compression with little perceptible loss in

image quality. JPEG compression is used in a number of image file format.

• JPEG is the most common image format used by digital cameras and other
photographic image capture devices; along with JPEG, it is the most
common format for storing and transmitting photographic images on
the World Wide Web. These format variations are often not distinguished,
and are simply called JPEG.

DIGITAL PHOTOGRAPHY:
DEFINITION:
• Digital photography is a form of photography that uses digital technology to
make images of subjects. Until the advent of such technology, photography

25
 used photographic film to create images which could be made visible
by photographic processing.

• By contrast, photographs can be displayed, printed, stored, manipulated,

transmitted, and archived using digital and computer techniques, without
chemical processing.

• Digital photography is one of several forms of digital imaging. Digital

images are also created by non-photographic equipment such as computer
tomography scanners and radio telescope. Digital images can also be made
by scanning.

TIFF (tagged image file format):

DEFINITION:
• Tagged Image File Format (abbreviated TIFF) is a file format for
storing images, including and line art. As of 2009, it is under the control
of adobe system.

• Originally created by the company Aldus for use with what was then called
"desktop publishing", the TIFF format is widely supported by image-
manipulation applications, by publishing and page layout applications,
by scanning, word processing, optical character reorganization and other
applications.

RAW IMAGE:

• A camera raw image file contains minimally processed data from the image
sensor of a digital camera, image or motion picture film scanner. Raw files
are so named because they are not yet processed and therefore are not ready
to be printed or edited with a bitmap graphic editor.

• Normally, the image is processed by a raw converter in a wide-

gamut internal color space where precise adjustments can be made before
conversion to a "positive" file format such as TIFF or JPEG for storage,
printing, or further manipulation, which often encodes the image in a
device-dependent color space.

26
 • These images are often described as "RAW image files" based on the
erroneous belief that they represent a single file format. In fact there are
dozens if not hundreds of raw image formats in use by different models of
digital equipment (like cameras or film scanners).

• Raw image files are sometimes called digital negatives, as they fulfill the
same role as negatives in film photography: that is, the negative is not
directly usable as an image, but has all of the information needed to create
an image.

PNG (portable network graphics):

DEFINITION:
• Portable Network Graphics (PNG) is a bitmapped image format that
employs lossless data compression. PNG was created to improve upon and
replace GIF (Graphics Interchange Format) as an image-file format not
requiring a patent license.

• PNG supports palette-based (palettes of 24-bit RGB or 32-bit RGBA

colors), grayscale, RGB, or RGBA images. PNG was designed for
transferring images on the Internet, not professional graphics, and so does
not support other color space.

MNG (multiple image network graphics):

DEFINITION:
• Multiple-image Network Graphics is a public graphic file format
for animated images.

• MNG is closely related to the PNG image format. When PNG development
started in early 1995, developers decided not to incorporate support
for animation, not least because this feature of GIF was seldom used at the
time.

27
 • However, work soon started on MNG as an animation-supporting version
of PNG. Version 1.0 of the MNG specification was released on January 31,
2001.

APNG (animated portable network graphics):

DEFINITION:
• The Animated Portable Network Graphics (APNG) file format is an
unofficial extension to the portable network graphics (PNG) specification. It
allows for animated PNG files that work similarly to animated GIF files,
while supporting 24-bit images and 8-bit transparency not available for
GIFs.

• The first frame of an APNG file is stored as a normal PNG stream, and so
most old PNG decoders will be able to display the first frame of an APNG
file. The frame speed data and extra animation frames are stored in extra
chunks (as provided for by the original PNG specification).

• APNG competes with multi image network graphics (MNG), a powerful

format for bitmapped animations created by the same team as PNG. APNG's
advantage is the smaller library size and compatibility with older PNG
implementations.
DIFFERENCE BETWEEN COMPUTER ANIMATION
AND TRADITIONAL ANIMATION:

28
 Done by Traditional Animation

Done by Computer Animation

• Traditional animation is done by hand. Computer animation is completely

digitized. Rather than creating a movie screen by screen, they can create a

29
 3D character first and then input movements for it to make. The difference
lies in the way the animation is produced.

• Traditional animations are usually painstakingly hand drawn on celluloid

cells which takes a lot of time and effort to produce.

• Computer animation utilizes computers to animate the stills and also allow
better special effects due to the new technological breakthroughs in things
like computer graphics and 3-D effects. Traditional animation usually looks
2-D as well.
• In essence, there is truly little difference between "traditional" animation
and computer animation; the primary difference is in the tools used to create
these animations, the cost and effort involved in the processes, and the
quality of the final output.

• Traditional animation is a very hands-on process; 2D animation is

accomplished by hand-drawing hundreds upon thousands of individual
frames only to transfer them to clear plastic cels, hand-paint them, and then
film them in sequence over a painted background image.

• This requires a team of artists, cleanup artists, painters, directors,

background artists, and film/camera crews, along with the storyboard artists
and script writers to work out the original concepts; for large-scale projects,
the amount of time, labor, and equipment involved can be staggering.

• Traditional 3D animation was less "3D" and more still-life’s of claymations

done by use of stop-motion filming techniques; the true concept of 3D
animation didn't really blossom until the use of computers in animation
became more practical.

• Computer animation removes the need for many of the extra tools required
to create an animation; all you need, in general, is a computer with enough
system requirements to run the 2D or 3D software application of choice, and
people capable of using that software.

• Depending on the type of animation desired, sometimes the process can be

wholly computerized; in other cases, such as in many 2D "cartoon"

30
 animations, the hand-penciling work is still necessary, before it is then
scanned to the computer to be colored and sequenced digitally.

• The process is much less labor-intensive, and generally much cheaper; there
is also a greater margin of error, because your digital files can allow you to
undo any mistakes up to a certain number of steps.

ABOUT THE PROJECT:

The project research is done in MAYA ACADEMY OF ADVACED
CINEMATICS (MAAC):

31
THE EXTERIOR OF MAAC CENTER

• MAAC took shape in 2001 with the intent to provide high quality
education in 3D Animation and Visual Effects.
• In a short span of six years, we've grown up to a network of more than
70 academic centers spread across India and Middle East. It also has the
largest number of AutoDesk certified training centers (ATCs) as well as
certified instructors in India.
• Students after 10+2 can start up with advanced diploma in 3 D
Animation and Visual effects. The other two courses contain some
common modules. If desiring to study the modules not included in the
advanced diploma in 3D animation can be studied separately.
• No formal education in computers is required to learn and study these
courses.
• The course fee varies approximately between 1.5 lac-2 lacks depending
upon the course. Students can contact the institute directly for exact
course fees.

• There is no need to take up the entire course but can take up the left
modules separately after completion of the first course.

32
• Bachelor degree can certainly add up to advantage but it's not
mandatory. Maac doesn't offer any bachelor degree in animation or
visual effects.

THE CLASS ROOM AND PRACTICLE LAB

• Maya Academy of Advanced Cinematics (MAAC) is the academic wing

of Maya Entertainment Ltd. (MEL), a premier 3D Animation and Visual
Effects house based in Mumbai.

• MAAC took shape in 2001 with an in-house facility at MEL and a parallel
setup in North India with the intent to provide high quality education in
3D Animation and Visual Effects.

• In a short span of six years, it has grown up to a network of more than 70

academic centers spread across India and Middle East.

33
 • Also have the largest number of AutoDesk certified training centers
(ATCs) as well as certified instructors in India.

• More recently, the courses have earned the quality validation from the
University of Cambridge International Examinations (CIE).

• The training programmes at MAAC are accompanied by live projects and

regular workshops and seminars conducted by experts from across the
animation industry.
The advantages in MAAC:
• MAAC holds an edge over any institute in the same field because of its
USP, which revolves around CREATIVITY and PEDAGOGY. The three-
fold MAAC advantage revolves around the following benefits:

• Creative Team:
MAAC is promoted and run by a team of creative professionals who thrive
on their imagination and inspiration. Moreover the instructors are industry
experienced.

• End Users:
MAYA Entertainment, the parent group is the real life end user of all that is
being offered by MAAC - both in terms of the inputs (the software) and the
outputs (the trained students - since the really talented ones are absorbed in
the organization itself). Also MAAC is one of the very few institutes that
offer Character Animation.

• Real Life Environment:

Because of the business constituents of MEL, the students are trained in an
On-the-job environment. Hence, the training also incorporates additional
intricate elements like camera angles, storyboards, editing. MAAC's
competitors, due to infrastructural constraints cannot recreate this On-the-
job environment.

MAAC INFRASTRUCTURE:

34
 MAAC has got very attractive structure; the infrastructure of MAAC is of
three different departments which are given below.

Lobby and enquiry area:

ENTERENCE:

CLASSROOMS AND PRACTICE LAB:

35
MAAC PRODUT PROFILE:

36
• Under the new initiative, IGNOU has entered into an exclusive partnership
with Maya Academy of Advanced Cinematic to offer a Bachelor of Arts
(B.A.) in 3D Animation and Visual Effects, along with intermediate
certification in Digital Film Making and Diploma in Computer Generated
Imagery. The Degree, Diploma and Certificate courses will be delivered
from MAAC education centers.

IGNOU:
• Indira Gandhi National Open University School of Management Studies
conducts OPENMAT examination twice a year for admission into the
following programs offered by the University through its study centers and
regional centers all over India.
•
• Master of Business Administration (MBA)
Diploma in Management (DIM)
Post Graduate Diploma in Management (PGDIM)
Post Graduate Diploma in Human Resource Management (PGDHRM)
Post Graduate Diploma in Financial Management (PGDFM)
Post Graduate Diploma in Operations Management (PGDOM)
Post Graduate Diploma in Marketing Management (PGDMM)

CAREER COURSES:
• The career courses at MAAC give you a head start after 10 +2 by taking you
through various aspects of Computer Graphics, right from the Print and
Publishing industries, Internet and Web Delivery to 3D Animation, Visual
Effects and Film work.

• The content enables you to adapt into a CG oriented lifestyle and fit into a
broad range of work spheres. Under mentioned courses are validated by
University of Cambridge International Examinations (CIE).

ADVANCED DIPLOMA IN 3D ANIMATION:

37
• MAAC has been always in the forefront of innovation in its
offerings to students due to its background of being one of the largest
production studios in the country.

• Given the fact that the talent required by animation studios and
other career options for our students is primarily categorized in specialized
skills that are expected from the job aspirants, we have designed our new
diploma offering from this year to guide and focus our students to the
specializations as required.

• It is now widely realized by all recruiters that the incoming talent

needs to be creatively oriented to deliver the best output and needs to be
specialized in specific areas of expertise that are required on the
production floor.

• Our Academic Advisory Board has endorsed both this view and also
the revised diploma offering which caters to this need and we are proud to
be, again, the fore runners of pro-active educationists.

• The curriculum is designed in such a manner that over the course period,
the student will get thorough grounding; expert training and certification
in his/her desired specialization.

• The programme contains three Semesters of general skill / software

training and a choice of one of the five specialized subjects specifically
designed to make our students experts in the chosen field.

• The faculty will guide students on the choice of specialization based

on the student's aptitude shown over the first two semesters of the course.
This ensures a good match of aptitude and specialization resulting in a
correct focus.

• This programme is validated by University of Cambridge

International Examinations (CIE) and the students will be conferred a dual
authenticated certificate by MAAC and CIE, upon successful completion
of the programme.

38
ADVANCED DIPLOMA IN 3D ANIMATIONPROFESSIONAL:

• This program is designed to provide the students overall education in 3D

animation and visual effects.

• Its aim is to provide broad exposure to all the key disciplines of 3D and
some of the main software packages resulting in a well rounded 3D casual
artist with a strong foundation as a generalist which suits some entry level
careers in this field.

THE SHORT TERM COURSES:

• The Short Term courses at MAAC are designed to give you a jump start into
the 3D Animation, Visual Effects and Computer Graphics Industry.

• A clear and concise course curriculum delivered by means of practical

lectures, frequent workshops and seminars ensures you take the shortest and
best path to your successful career in this Industry.

DIGITAL FILM MAKING:

Duration: 6 months:

• Digital Film Making is designed to give students a entry into the Media
Industry.
•
• Students will gather the know-how of what Concepts of Film Making are all
about. Also in the course students will be given orientation on Photoshop,
After Effects, Adobe Sound booth, Adobe Premiere, etc.

Course Content:

-Cinematography.
- Concepts of Film Making.
- Performance Art.
- Stop Motion.
- Digital Design.

39
 - Compositing.
- Sound Editing.
- Concepts of Non-Linear Editing.

MAX PROGRAM:

Duration: 5 months

• Max is a custom made course focusing on the software AutoDesk 3D Studio

Max TM. The course covers training on Modeling, Shading, Lighting and
Animation using AutoDesk 3D Studio Max. The course covers from Basic
to Intermediate level of the software.

Course Content

-Introduction to 3D World.
- 3D Design and Modeling.
- Look development.
- Lighting and Dynamics.
- Character set up & Skinning.
- Character Animation.

MAYA PROGRAM:

Duration: 7 months

• Maya exposes students to the nuances of Modeling, Texturing, Lighting,

Rigging, and FX & Animation using the industry dominating software
AutoDesk Maya.

Course Content

-3D Design and Modeling.

- Advanced Look development.
- CG Lighting.
- Particles & Dynamics.
- Basics of Hair & Fur and Cloth.
- Advanced Character set up & Skinning.
- Character Animation.

40
PHOTOSHOP:
Duration: 2 Months

• Photoshop is an industry standard for all digital designing in today’s world.

Students who are eager to explore the digital world can choose this offering
as it covers all aspects (technical and aesthetic) of the digital design world.
The training on this modular course focuses on how to understand colors,
create digital & matte paintings, image enhancement, etc.

VFX PROGRAM:
Duration: 7 months

• VFX has always been and will always be an integral part of the media
industry. Vfx is tailor made to give students an insight into the visual effects
industry.
• The course acts as a deciding factor for a students as to his/her skill sets are
apt for the VFX industry of not. The course covers vfx techniques such as
compositing, match-moving, matte painting and editing. The course focuses
on Adobe Photoshop, Adobe after Effects, Adobe Eye on Fusion TM and
Apple Final Cut project.

Course Content

- Digital Design
- Layer Based Compositing
- Node Based Compositing
- Match Moving
- Camera Tracking
- Editing
- Title Graphics
- Audio - Video Synchronization

DIGITAL FILM MAKING + MAX PROGRAM:

Duration: 11 months

• The combination of these two courses is most appropriate for students

looking forward for an overview of the Media & Animation Industry.

41
 • The course focuses on the Concepts of Film making along with advanced
training on software’s like Adobe Photoshop, Adobe after Effects TM, Adobe
Sound booth and Adobe Premiere.
• The combination also has focus on animation with training on AutoDesk
3D Studio Max covering the all aspects of animation like Modeling,
Shading, Lighting, Rigging and Animation.

Course Content

- Concepts of Film Making.

- Performance Art.
- Stop Motion.
- Digital Design.
- Compositing.
- Sound Editing.
- Concepts of Non-Linear Editing.
- Introduction to 3D World.
- 3D Design and Modeling.
- Look Development
- Lighting and Dynamics
- Character Setup & Skinning
- Character Animation.

DIGITAL FILM MAKING + MAYA PROGRAM:

Duration: 13 months

• The combination of these two courses is most appropriate for students

looking forward for an overview of the Media & Animation Industry. The
course focuses on the Concepts of Film making along with advanced
training on software’s like Adobe Photoshop, Adobe after Effects, Adobe
Sound booth and Adobe Premiere.
• The combination also has focus on animation with advanced training on
AutoDesk Maya covering the all aspects of animation like Modeling,
Shading, Lighting, Rigging and Animation.

Course Content

- Cinematography.
- Concepts of Film Making.
- Performance Art.
-Stop Motion.
- Digital Design.
- Compositing.

42
 - Sound Editing.
- Concepts of Non-Linear Editing.
- 3D Design and Modeling.
- Advanced Look Development.
- CG Lighting.
- Particles & Dynamics.
- Basics of Hair & Fur & Cloth.
- Advanced Character set up & Skinning.
- Character Animation.

MAX + MAYA PROGRAM:

Duration: 12 months

• The right combination if a student is aspiring to venture in

the field of animation. The course covers the nuances of Modeling,
Shading, Lighting, Rigging and Animation with tools such as AutoDesk
3D Studio Max and AutoDesk Maya.
• The advantages to the student with this combination is that
he/she can have the know-how of two software packages and can have the
ability of problem solving using both of them.

Course Content

- Introduction to 3D World.
- 3D Design and Modeling.
- Lighting and Dynamics.
- Character Animation.
- Advanced Look Development.
- CG Lighting.
- Particles & Dynamics.
- Basics of Hair & Fur & Cloth.
- Advanced Character set up & Skinning.

VFX PROGRAM+ MAYA PROGRAM

Duration: 14 months

• Visual Effects in its self is a tremendous industry, but a combination of this

nature prepares one for all kinds of battles.

43
 • The combination of courses mentioned here will enable students to create
profile for themselves in not just the VFX world but also the Animation
domain.
• The course covers advanced trainings in Adobe Photoshop, Adobe After
Effects, Adobe Premiere, Eyeon Fusion, Apple Final Cut Pro and AutoDesk
Maya.

Course Content

- Digital Design.
- Layer Based Compositing.
- Node Based Compositing.
- Match Moving.
- Camera Tracking.
- Editing.
- Title Graphics.
- Audio - Video Synchronization.
- 3D Design and Modeling.
- Advanced Look development.
- CG Lighting.
- Particles & Dynamics.
- Basics of Hair & Fur and Cloth.
- Advanced Character set up & Skinning.
- Character Animation.

VFX PROGRAM + MAYA PROGRAM + MAX PROGRAM:

Duration: 19 months

• Visual Effects in its self is a tremendous industry, but a combination of this

nature prepares one for all kinds of battles. The combination of courses
mentioned here will enable students to create profile for themselves in not
just the VFX world but also the Animation domain.
• The course covers advanced trainings in Adobe after Effects, Adobe
Premiere, Eyeon Fusion, Apple Final Cut Pro, AutoDesk Maya and
AutoDesk 3D Studio Max.

Course Content

- Digital Design.
- Layer Based Compositing.
- Node Based Compositing.
- Match Moving.

44
 - Camera Tracking.
- Editing.
- Title Graphics.
- Audio - Video Synchronization.
- 3D Design and Modeling.
- Advanced Look development - CG Lighting.
- Particles & Dynamics.
- Basics of Hair & Fur and Cloth.
- Advanced Character set up & Skinning.
- Character Animation.
- Introduction to 3D World.
- Lighting and Dynamics.

THE POPULAR PROFILE AT MAAC:

• Maya Academy of Advanced Cinematics (MAAC) is the academic wing of
Maya Entertainment Ltd. (MEL), a premier 3D Animation and Visual
Effects house based in Mumbai. MEL's board consists of highly reputable
names such as Intel, Enam Financial, Bhukanvala Holdings and Concept
Communications etc.

POPULAR PROFILES AT MAAC:

SNIGDHA GOPAL, PLACEMENTS AND INDUSTRY REATION –
MANAGER.

Snigdha gopal’s experience

Placements and Industry Reation - Manager
(Educational Institution; Animation industry)
Currently holds this position.

45
 Snigdha gopal’s Contact Settings
Interested In:
• Career opportunities.
• Consulting offers.
• New ventures.
• Job inquiries.
• Expertise requests.
• Business deals.
• Reference requests.
• Getting back in touch.

ARVINDER SINGH, CORPORATE COMMUNICATION EXECUTIVE.

Arvinder Singh’s Summary

Currently working with Maya academy of advanced animatics as a
marketing executive..
Arvinder Singh’s Specialties:
Mass marketing and branding abilities...well aquinted with the ground
level working...
Arvinder Singh’s Experience
Corporate communication executive
(Educational Institution; Animation industry)
January 2010 — present (3 months)

• Responsible for business development through tie ups with all types of
educational institutes and related units like internet cafe and coaching
institutes...
• In and around Lucknow, addressing seminars to school children and
undergraduates, maintaining relationships with earlier contracted school and
institutes.

46
 Arvinder Singh’s Education
Symbiosis centre for management studies
• BBA , marketing and marketing research , 2006 — 2009
• 1) Completed BBA from Symbiosis centre for management Studies with 63
% aggregate.
2) Completed XII from Dr. Virendra Swarup Education Centre, Kanpur in
2006
with an aggregate of 66%.
3) Completed X from Dr. Virendra swarup Education Centre, Kanpur in
2004 with an aggregate of 72%.

RAJESH PRASAD, 3D FACULTY.

Rajesh Prasad’s Experience

3d faculty
(Educational Institution; Animation industry)
Currently holds this position.
3D animator with 1 and 1/2 yrs exp.

Rajesh Prasad’s Education

Chhatrapati Shahu Ji Maharaj University
BA, Economics (2001 — 2003).

BHAVIKA CHOUHAN, VP - MARKETING HEAD.

Bhavika Chouhan’s Experience

VP - Marketing Head
MAAC
(Educational Institution; Animation industry)
Currently holds this position.

Bhavika Chouhan’s Education

Mithibai College
M.Sc., Physical Chemistry.

47
Bhavika Chouhan’s Contact Settings
Interested In:
• Career opportunities.
• Consulting offers.
• New ventures.
• Job inquiries.
• Expertise requests.
• Business deals.
• Reference requests.
• Getting back in touch.

SEJAL SHAH, CENTRE MANAGER.

Sejal Shah’s Experience
Centre Manager
MAAC
(Education Management industry)
Currently holds this position.

Sejal Shah’s Contact Settings

Interested In:
• Career opportunities.
• Consulting offers.
• New ventures.
• Job inquiries.
• Expertise requests.
• Business deals.
• Reference requests.
• Getting back in touch.

48
 Popular Profiles at MAAC Junior Toon Club:

Tehzeeb Khurana’s Experience:

Tehzeeb Khurana’s Education
Sydenham College
M-Com, Commerce, 1993 — 1995.
CO-FOUNDER AND TECHNICAL HEAD
MAAC junior toon club
(Educational Institution; Animation industry)
June 2008 — present (1 year 10 months)
• MAAC Junior Toon Club is an organization dedicated to
teaching animation to Children. Have 9 centers all over India.

CREATIVE HEAD
Climb media Pvt.Ltd
(Privately Held; Broadcast Media industry)
July 1996 — present (13 years 9 months)
• Creative and animation production for ad films, feature films.

FOUNDER & PRINCIPAL FACULTY

Toon Club
(Animation industry)
October 2003 — May 2008 (4 years 8 months)
• Toon Club is an award-winning organization pioneering in teaching
animation to children in 7-15 age group. Also the 1st to introduce animation
as an activity and curriculum in schools in India.

CREATIVE DIRECTOR
2nd Animation co.
(Privately Held; Animation industry)
July 1996 — May 2003 (6 years 11 months)
• Worked as supervisor and creative Director on several animated Ad Films &
TV Promos.

49
PROFILE:
The group has very vast and variable network to impart training.
• Supply chain management.
• Project management.
• Man management.
• Retail management.
• Vendor development.
• Real estate.
• Export \ import.
• Networking.
• Relationship management.
The board is comprises of dedicated team with clear vision to offer knowledge bank
in respective field with touch of international skill set moulded for industry.

50
 MISSION:
• Definition: A mission statement is brief description of a company’s
fundamental purpose. A mission statement answers the question, “WHY
DO WE EXIST”.
• The mission statement articulates the company‘s purpose both for those in
the organization and for the public.

MAAC MISSION:
• “To generate pool of intelligent professionals in respective areas of
operation to offer multifold business modules in service industry.”

VISION:
• Definition: A vision statement is sometimes called as picture of your company in
the future but it’s so much more than that. Your vision statement is your inspiration,
the framework for all your strategic playing.
• A vision statement may apply to an entire company. Whether for all part of an
organization, the vision statement answers the questions “WHERE DO WE WANT
TO GO?”
MAAC VISION:
• “MAAC infra to become a key player in service and networking of core
competent professionals”.

QUALITY POLICY:
• To offer the concept which are technology driven, system supported and of
international standards.

51
OBJECTIVES:
• Definition: intent or implication attributes to an ambiguous statement by a
neutral, reasonable person familiar with the content and \or the associated
circumstances.

MAAC OBJECTIVES:

• The main objective of MAAC to provide an even wider platform for formal
education in animation from largest central university.
• To provide young under privileged children with the opportunity to express
themselves in a creative, safe and healthy environment.
• The idea of grooming and molding our youth of today into sharp assertive
citizens in the community is something we stand by very strongly.
• The object to explore the opportunity to pool our skill to match your product
\service to make a win-win combination for very aggressive Indian market
where major investments are in full swing in infrastructure development .
• To help and develop the skill of high school students in India, to work on
this or to achieve this object MAAC started a program called Red jaguars in
2008.

FUNCTIONAL AREAS:

52
 • Definition: Most of businesses consist of a number of different
departments, each of which has a specific job or task to do, these are called
functions. The area where it performs known as functional area.
• 1. Grouping of individuals on the basis of the function each performs in
the organization such as finance, marketing, manufacturing.
2. Grouping of activities or processes on the basis of their need in
accomplishing one or more tasks.

3. Alternative term for business unit.

THE FUNCTIONAL AREAS OF MAAC:

ADMINISTRATIVE DEPARTMENT:
• The administrative department keeps up to date preparation practice to
improve the teaching level.
• This department will hold the meeting with teachers and students and
prepares the report.

• They hire and evaluate the teachers and staff. They register the students,
evaluate academic records and collect the fees, plan and implement.
• They make decisions and define the goals. They also meet with other
administrators and students, parents, and representatives of community
organization.
• This department is interacting with government officially regarding
operations which are performed by the institute.
• It records each and every event in the institute on day to day basis. And
issues certificates for student after completion of course.

FINANCE DEPARTMENT:

53
 • This department will issue the salaries, for staff and teacher, pays all the
bills related to the institute.
• It gives the fee structure to students and collects the dues.
• It records all the incomes and expenses.
• It prepares the annual budgets.
• Maintains records of all receipts.

MARKETING DEPARTMENT:
• This department will give advertisement of the institute in order to
recognize the institute in the market.
• Focus on the Customer
• It collects all information of Competitors. Like, who are our competitors?
What they are doing?

• Find & Direct Outside Vendors.

• Creates New Ideas.

• Communicate Internally.

• Manage a Budget.

• Sets the Strategy, Plan the Attack, and Executes.

54
SWOT ANALYSIS:
• STRENGTH:
 The major strength of MAAC institute is, it merged with IGNOU
 MAAC is the education wing of Maya Entertainment Ltd,: India's
oldest and most respected Animation Studios having more than 12
Years of Industry Knowledge.

 MAAC has following University Affiliation & Tie ups:

• Cambridge International Certificate - CIE

• Indira Gandhi National Open University – IGNOU

• MAAC provides Regular Live projects, workshops and seminars

by experts from across the animation industry.

 MAAC has won the Best Animation Film Award at FICCI-BAF

Awards in 2005 and 2006.

 MAAC has got the largest number of AutoDesk certified trainers and
training centers in India.

 MAAC has over 70+ centers in 5 countries with 10,000 students

passing through its courses annually.

 MAAC is the First Indian brand to start formal high-end 3D

Animation & Visual Effects education services in India.

 MAAC has been awarded many times as the Best Animation

Academy in India.

 MAAC is the only education company to start international standard

based animation films competition named as “24 FPS – Animation
Awards” in India.

 MAAC has internationally acclaimed industry specific training

programs.

 MAAC Center’s have State Of the Art studio facilities with high-
tech production machines

 MAAC provides 24x7 Practice Lab.

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  MAAC provide separate workshops on Soft Skill Training to groom
the students and prepare them for interviews in related job areas.

 MAAC Students receive hands-on-training at Mel’s own studios

 MAAC students have Skyrocketing Demand in the animation

industry

 MAAC is the First Education Brand in INDIA to launch its own in-
house magazine – ANIMATION REPORTER in-house Newspaper
named as “MAACAZINE”.

• WEAKNESS:
 MAAC does not guarantee/undertake any placement.
It gives only training.

 The fee for the course quit more when compare to

other centers.

OPPORTUNITIES:
 The multifarious opportunities that await the students upon completion of
the course at MAAC take them on a career path that may traverse one or
more of the following roads:
 • Pre-Production, Production and Post-Production
 • Advertising
 • Graphic Designing
 • Character Animators
 • Environment Designers
 • Compositors
 • Creative Visualizes
 • Effect Specialists
 • Character Modelers
 • Texture/Shading Artists
 • Lighting Artists
 • Character Riggers
 • Editors
 • Architectural Pre-Visualizes
 • Game Asset Developers

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  Maya Academy of Advanced Cinematics (MAAC) is one of the leading 3D
Animation and Visual Effects training provider in the country and with the
backing of a premier production house,

 MAAC provides all type of course and it gives great opportunity for higher
secondary school students, this program was started in 2008.

 CAREER DEVELOPMENT TRAINING: MAAC provides soft skill

training, like communication skills, personality development this is
opportunity given for students.

 100% JOB: The MAAC has got lots of famous recruiters in India, which is
a great opportunity for MAAC students. Some of recruiters are TATA,
UTV, NDTV, STUDIO9, and TIMES OF INDIA, ARENA
MULTIMEDIA, and BAG FILMS.

 DEGREE COURSE: The MAAC and IGNOU are now announced BA in

3D animation. Witch is one of the great opportunities for the interested
students.

 NUMBER OF COURSE: the MAAC gives a range of short-term courses

is available it will be useful for and an opportunity for working people.

• THREATS:
• Definition: Expression intent to injure or punish another.
 We can find only one threat in MAAC i.e. suppose IGNOU takes bakes its
support then the institute may loose its value.

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FINDINGS:
• The MAAC provides a range of course for all the students with
guidance.
• The MAAC does not under take any placement; it will just give
training and development to be front runner for any recruitment
by the prospective recruiters.
• The MAAC has a separate gallery for students and press room
witch gives a performance of the students and the institute.
• The MAAC conducts the lots of entertainment programs
for refreshment of students. And cultural activities:
• The HR department of MAAC urges its students and the common
people to join their fight against global warming for a better and
non polluted environment in future.
• The campaign also focuses on certain small things, like turning
off the light before leaving the room, using natural light as much
as possible.
• Using a recycled paper, printing on both sides of paper, using
recycled material to make furniture, to close the water tap tightly,
traveling by public transport.
• Also it gives training for the students, provides the direction for
staff and students to perform their works.
• It also looks after the student’s satisfaction and find out their
needs and fulfill needs. And also issue related to the people or
staff, communication students performance.

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 SUGGESITONS:

My suggestion for the MAAC is to …….,

 The MAAC should give guarantee for the placement apart from
developing the skills of the students.
 The HR department should maintain and develop GO GREEN
and other activities like, recycling of paper not only in Delhi but
also in whole India.
 Also MAAC should offer more courses for all students.

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 CONCLUSION:

I conclude by saying thanks to my entire

respected and loved director sir and my guide
and my friends, that it is a great opportunity to
learn about animation.
It is very much useful to about MAAC institute
that has MAAC has won the Best Animation Film
Award at FICCI-BAF Awards in 2005 and 2006.
And also its very benefit for me to know the
courses provided by MAAC at least in my future.
It is also useful for me to how to collect
information.

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 BIBLIGOGRAPHY
THE DATA OR THE INFORMATION IS
COLLECTED FROM THE FOLLOWING………,
 WEB SITES
 RESPONDENTS
 NEWS PAPER
 MAAC INSTITUTE
DATA IS BUILT IN MS-WORD.

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