Grant Proposal

Running Head: WALK THIS WAY INITIATIVE 1
Communities for Safe & Healthy Living Organization

Grant Proposal: Cultivating Healthy Communities, Walk this Way Initiative
Presented by:
Carolina DeLeon, BS MPH (c)
Carolina Gabaldon, BS MPH (c)
Maylen Jackson, BS MPH (c)
Kanale Rodrigues, BS MPH (c)
California State University, San Bernardino
March 20, 2018

WALK THIS WAY INITIATIVE 2
TABLE OF CONTENTS
Abstract……………………………………………………………………………………………3
Specific Aims ……………………………………………………………………………….…….4
Project Goal…………………………………………………………………………………….....7
Component 1………………………………………………………………………………7
Objectives…………………………………………………………………………7
Activities……………………………………………………………….….8
Component 2………………………………………………………………………………9
Objectives…………………………………………………………………………9
Activities………………………………………………………………....10
Component 3…………………………………………………………………………….10
Objectives…………………………………………………………………….….11
Activities……………………………………………………...………….11
Timeline/Gantt Chart……………………………………………………………….…….……...12
Evaluation Plan…………………………………………………………………………….……13
Pre/Post BMI-Obesity Rates……………………………………………………….…….13
Crime Prevention and Reduction Evaluation…………………………………………….14
Cycling and Sign in Sheets Evaluation………………………………………………….14
Agency Capacity…………………………………………………………………………………14
Project Management…………………………………………………………………….……….15
Positions Need/Recruitment/Training/Retention………………………………………...15
General Program Management Structure and Approaches………………………………15
Job Descriptions/Minimum Qualifications………………………………………………15
Budget and Budget Justification…………………………………………………………………18
Project Budget……………………………………………………………………………18
Budget Justification……………………………………………………………………...21
References ……………………………………………………………………………………….28
Appendix ……………………………………………………………………….………….…….30
Abstract
This proposal presents the Communities for Safe & Healthy Living Organization a 501©-
nonprofit organization. This organization strives to improve the health and safety in communities
to reduce health disparities among communities throughout Southern California. Cultivating
Healthy Communities is a grant that aims at bringing forth the “Walk This Way Initiative” to
improve its current crime prevention & physical activities programs available in the Victor
Valley High Desert. Presently, this area is an underserved, low-income community with children
under 18 years of age. At the present time, four of the high desert cities (Adelanto, Victorville,
Apple Valley, and Hesperia) have been identified to have some of the lowest walkability scores,
high crime rates, no sidewalks, no streetlights, no walking or bike paths, and high obesity rates
among children. As a result, these factors have deterred families from engaging in physical
activity that allows children to thrive, play, and develop. Consequently, the community needs
were brought forth in five different focus groups. “Residents have stated their concerns of the
lack of parks in the area, or that the few parks they do have are poorly maintained, or that
some of them are havens for illegal activity”. Furthermore, community discussions focused on
the very few fitness classes or recreational activities offered in these areas which have created
problems for those residents or children living outside the city where the classes are offered.
These communities have a strong desire to live in a safe and healthy environment where they can
engage in physical activities with their families. The Cultivating Healthy Communities grant
objectives are to reduce crime rates by providing educational workshops on safety to all age
community members. In addition, we intend to promote physical activity through pop-up
playground events, cycling events, and aerobic and weight bearing exercise classes. Last, we
intend to further open discussion about changing the current design these communities have in
order to create a better built environment for these communities. Accompanying this grant
proposal will be our evaluation approaches that will include our programs process evaluation,
and outcome evaluations strategies. Detailed below is the funding support request of $500,000
for the 1st year and $1,000.000 for each additional year the program continues with detailed
budget items. Our program has relevance to Aetna Foundation priorities in that we both strive to
promote physical activity by creating safer environments.
Specific Aims
The Victor Valley High Desert region is home to 335,000 families with children between the ages birth to
18 years. Up to 40.3% of households live below the federal poverty level (DATA USA, 2018) and up to
39.1% of residents are obese (CHIS, 2016). This community has the lowest Walk Score® in San
Bernardino County, high crime rates, a lack of sustainable built environments (no sidewalks, poor street
lighting, etc), and a lack of safe parks or recreational facilities for families to exercise (Walk Score®,
2018). A series of five community focus groups indicated these factors dissuaded outdoor neighborhood
physical activity for all age groups (Mahany, 2017). Community residents attending these focus groups
expressed a strong desire to live in a thriving, safe environment where they can engage in physical
activity with their children without disparity. The inability for these communities to have access to a safe,
healthy environment to exercise influences overall health and increases obesity risk, a rate that is already
higher than surrounding counties and the state of California (Mahany, 2017).
The needs of the community are outlined as follows:
1. There is a lack of or limited availability of walk and bike paths.

2. There is a lack of safe parks and recreational facilities to exercise.
3. Obesity rates at ≤ to 39.1% is higher than San Bernardino County at 34% (CHIS, 2016) and
California at 25% (CDC, 2016).
Literature Review
Literature indicates that community crime instills fear of victimization and reduces the desire to engage in
health promoting behaviors of physical activity in parks (Stodolska, 2013 and Weiss, 2011). This is
exacerbated with feelings of powerlessness, hopelessness, and results in a decreased quality of life, poor
self-efficacy, and poor health status, (Stodolska, 2013) particularly in low-income ethnic minority
populations. These findings are consistent with the community perceptions expressed in a forum
indicating, “Adelanto residents and the stakeholders thought crime was a particular issue in that city, but
it was also raised in Apple Valley. In most cases, residents talked about how crime prevented them from
accessing resources or using facilities such as parks” (Mahany, 2017). A goal to hold partnership
workshops that address crime in combination with improvements to lighting, security, and signage can
improve sense of security.
The association between playgrounds, walking trails, and bike paths and improved physical activity levels
is well established in literature. Research has shown that playground use is associated with the highest
levels of physical activity and highest odds of achieving daily recommendations for moderate-to-vigorous
activity in children, particularly in adolescents age 11-14 (Oreskovic, 2015) while cycling events can
provide up to an average 144 minutes of physical activity (Engelberg, 2014). The Victor Valley High
Desert region could benefit significantly from improvements in the built environment. This concept is
supported by community input that states, “Walkability in the area was also a consistent theme. The
design of the cities was faulted frequently-- few areas had sidewalks, crosswalks, or street lights. The
large distances between locations also made it difficult to walk to get anywhere, worsening access issues.
High-speeds and busy streets also present significant barriers to walkers” (Mahany, 2017). This input
clearly states the community desire for improved walkability.
While there are other factors such as nutrition status, education levels, and food insecurity that influence
obesity rates, it is within the capacity of Communities for Safe & Healthy Living Organization to
combine local community input and desire with collaborating organizations to improve the built
environment while addressing the physical activity and personal safety needs of the community. Previous
studies suggest that encouragement of physical activity with low-cost pop-up playgrounds, crime
prevention workshops, cycling events, and improvement to the built environment through Crime
Prevention Through Environmental Design (CPTED) can increase physical activity (Tomuta, 2017). A
safe environment program called Reach Out was established with a federal grant in the city of Upland, a
city within 40 miles of the High Desert. Its latest program evaluation report indicated great success from
the programs outcomes. A similar program in the High Desert region would provide the high-risk
community of Victor Valley with access to a safe, healthy environment to exercise as well as provide the
benefits of personal safety and reduced risk of chronic diseases.
Working Hypothesis
Improving walkability and creating safer recreational areas increases physical activity and reduces risk of
obesity among low income children 18 years of age or younger residing in the Victor Valley High Desert
region.
Proposed Intervention/Goals and Expected Outcomes

Aim 1. To improve opportunities in the built environment that promote healthy exercise habits and
decreases obesity rates in areas with limited recreational areas and low walk scores in low-income
Victor Valley High Desert areas. Activities such as pop-up playgrounds and Random Relays™
will build community unity, promote social and family cohesion, and increase physical activity
among youth in cities with high obesity rates. The expected outcome will be improved physical
activity in youth under 18 years of age.
Aim 2. To seek approval and installation of walk/bike paths in coordination with cycling events to
provide a safe place to ride while avoiding high traffic areas and potential for life-threatening
bike accidents. Additionally, the program seeks to deter crime incidents by seeking signage and
improved lighting at local parks that will:
a) Prohibit trespassing, loitering, soliciting, scavenging, consumption of alcoholic
beverages, use of drugs, etc.
b) Inform persons of camera surveillance.
c) Direct people to safe paths, emergency exits, emergency communications, etc.
d) Define a code of conduct for private spaces open to the public
The expected outcomes are increased visitation of recreational areas due to an increased sense of
safety, a sustainable built environment conducive to physical activity, and increased physical
activity levels that can contribute to a reduction in local obesity rates.
Aim 3. To hold trust-building workshops in partnership with city leaders, law enforcement, educators,
and healthcare professionals that improve knowledge and community awareness of:
a) crime and victimization prevention
b) how to report crimes anonymously
c) Zumba fitness classes lead by certified instructors
d) Healthy Habits 4U® education workshops to promote healthy habits at home
e) Health insurance enrollment
Target Population
The target population for the Cultivating Healthy Initiative are low income children 18 years of age or
younger living in the 4 major high desert cities of Adelanto, Apple Valley, Hesperia and Victorville. The
estimated target population in each city are: Adelanto: 11,921 (38% of total population), Apple Valley:
18,498 (26.5% of total population), Hesperia: 28,340 (31.2% of total population), Victorville: 39,848
(33.9% of total population).
Geographic Region:
The Inland Empire High Desert sub region communities of Adelanto, Apple Valley, Hesperia, and
Victorville are also known as “Victor Valley.” The Victor Valley region is a valley region within the
Mojave Desert. It is located east of Antelope Valley, northeast of the San Gabriel Mountains, northwest of
the San Bernardino Mountains, north of the Cajon Pass and San Bernardino Valley, and south of Barstow.
Race/Ethnicity:
The racial demographics for these cities are: Adelanto: 19.9% white, 51.5% Hispanic, 21% Black and
2.2% Asian. Apple Valley: 58.2% White, 29.1% Hispanic, 8.6% Black and 2.2% Asian. Hesperia: 40.9%
White, 47.5% Hispanic, 6.8% Black and 2.0% Asian. Victorville: 28.6%, 48% Hispanic, 18.2% Black
and 4.8% Asian (datausa.io). All four cities have higher percentage of Hispanics when compared to the
state of California.
*Data retrieved from DATA USA 2018
Socioeconomic Status
Data USA reports the median household income for Adelanto as $33,298 with a poverty rate of 40.3%,
Apple Valley $47,134 and a poverty rate of 20.6%, Hesperia $44,874 and a poverty rate of 24.8%, and
Victorville $45,894 with a poverty rate of 26%.
*Data retrieved from DATA USA and Census US Bureau 2012-2016

Education:
The US Census Bureau 2012-2016 reported high school graduate percentages for 25 years+ to be Adelanto
(64.7%), Apple Valley (85.0%), Hesperia, (76.2%), and Victorville (80.1%). College graduate rates for 25
years + in 2012-2016 were reported to be Adelanto (6.1%), Apple Valley (16.5%), Hesperia (9.6%), and
Victorville (12.1%). This population lacks youth support organizations like YMCA or Boys and Girls
Clubs and could benefit from other avenues of physical activity. The High Desert population has health
education needs that will be addressed by Communities for Safe & Healthy Living Organization with
Cultivating Healthy Communities funding. According to the 2017 St. Mary’s Medical Center Community
Health Needs Assessment, the top 3 priority health needs are listed as: 1) Access to Care (Clinical Health
Care Category), 2) Mental Health/Substance Abuse (Health Outcomes Category), and 3) Obesity (Health
Behavior Category).
The Walk This Way Initiative addresses obesity health needs through activities and education that
promote physical activity with access to pop-up playgrounds, fitness classes, cycling events, and
partnerships for safe environments. The strategic goal of the Cultivating Healthy Communities grant is to
promote physical activity and reduce negative health outcomes such as obesity. The program’s objective
is to reach 10% of the low-income child population in the Victor Valley High Desert region. The
program’s progress will be measured by self-reported increased physical activity and pre- and post BMI
secondary data. Outreach and recruitment strategies will take place in the community by posting of flyers
in grocery stores, faith-based organizations, doctors’ offices, restaurants, community centers, government
offices, announcements on radio stations, visiting schools, and online promotion via social media.
The petitioner of Communities for Safe & Healthy Living Organization is in cooperation with the San
Bernardino County in proposing this Cultivating Healthy Communities program called the “Walk This
Way Initiative.”
Approaches and Methods of the “Walk This Way Initiative”
Project Goal:
The goal of the “Walk This Way Initiative” is to improve physical activity levels in low-income
child populations in the High Desert Victor Valley region with low Walk Scores. The “Walk
This Way Initiative” will provide opportunities for active play through community events,
improve health and safety knowledge and practices through community workshops, and improve
the built environment through sustainable ADA compliant walk/bike paths, improved lighting,
and crime deterring signage. The initiative has three main components: (1) Promotion of Healthy
Exercise Habits, (2) Modification of the Built Environment, and (3) the Collaborative
Knowledge and Awareness Program.
Component 1 – Promotion of Healthy Exercise Habits
A team of ten program staff and up to six volunteers will plan, coordinate, and implement “Pop
Up Playgrounds,” “Random Relays™,” and fitness class events at rotating locations throughout
the Victor Valley High Desert Region twice monthly for a total of 24 events per year, weather
permitted.
Objective 1.1 – Pop Up Events
In collaboration with Toys R Us, Get Air, and N-Flatables Cutting Edge™ Inflatables, pop up
play areas will be organized twice monthly on the second and fourth Saturdays in rotating city
locations to provide safe, age-appropriate universal access points for physical activity of children
and youth under the age of 18.
Activity 1.1.1 Six community volunteers will be recruited from the Victor Valley
College Child Development Center (3) and CSUSB Kinesiology
Department (3) and trained in a two-day, eight hour each day program on
safe & clean set-up and maintenance of playground equipment, age-
appropriate child play areas, event sign-in procedures, physical activity
leading, background checks, and CPR/First Aid certification.
Activity 1.1.2 Coordination of Pop Up events to include date, time, location, and
liability insurance coverage. Development of sign-in forms and
consent forms will occur. Working agreements established with
community partnerships for equipment donations and safety
inspection of all donated items.
Activity 1.2.3 Promotion and implementation of the Pop- Up Play events
Objective 1.2 – Random Relays™
Team-building community Random Relays™ for children under 18 provide opportunity to learn
about running as a team sport while educating on proper stretching techniques prior to moderate-
to-vigorous physical activity while promoting physical activity. Random Relays™ will occur
simultaneously with Pop-Up Events at the same location.
Activity 1.2.1 Surveillance of the built environment for secure safe locations to
plan and coordinate community relay events.
Activity 1.2.2 Consultation and collaboration with a built environment consultant

and appropriate city departments will occur.
Activity 1.2.3 Acquisition of highly visible lane marker boxes, items to use as
relay batons, and relay prizes through donation or purchase.
Activity 1.2.4 Implementation of Random Relays™ events at local parks within the
cities of Victorville, Hesperia, Apple Valley, and Adelanto, CA.
Objective 1.3 – Fitness Classes
In cooperation with parks and recreation departments, physical fitness classes

(such as Zumba and other fitness classes) will be offered twice monthly, free-of-charge for
parents of participating children at the Pop Up or Random Relays™ events to promote physically
active families.
Activity 1.3.1 Collaboration with Fitness 19, Big 5, and Dicks Sporting Goods
to acquire fitness equipment including weights, mats, and other
necessary workout equipment.
Activity 1.3.2 Fitness class planning with health education specialist that
demonstrates cultural and professional competencies in diverse
populations.
Activity 1.3.3 Implementation of fitness classes during scheduled Pop Up events

and Random Relays™ events twice monthly on the second and fourth
Saturdays of each month, weather permitted.
Component 2: Modification of the Built Environment
The “Walk This Way Initiative” seeks to create safer environments that promote physical
activity through crime prevention methods designed to improve the built environment such as
ADA compliant bike/walk paths. Modification will also include methods to improve safety at
Victor Valley High Desert region parks with improved lighting, surveillance, policy signage, and
reduction of concealed areas where potential crime may occur.
Objective 2.1 – Installation of Bike/Walk Paths
Establishment of sustainable ADA compliant recreational walk/bike paths in at

least two parks in each city of Victorville, Hesperia, Apple Valley, and Adelanto, CA where
there is no current walkability or bikeability amenities.
Activity 2.1.1 Seek support from local governing agencies for walk/bike path
planning.
Activity 2.1.2 Conduct a feasibility study with a built environment consultant and
land surveyor.
Activity 2.1.3 Development of sustainable ADA compliant bike/walk path design

and sustainability plan with maps of proposed pathways and
community impact considerations.
Activity 2.1.4 ADA compliant recreational walk/bike path plan approval and
installation.
Objective 2.2 – Crime Prevention Through Environmental Design (CPTED)
Incorporation of strategies intended to maximize visibility and reduce opportunity

for crime through design, surveillance, signage, and partnerships within the
community. Built environment improvements will foster an improved perception of
safety while influencing well-being and physical activity patterns.
Activity 2.2.1 Collaboration with built environment consultants, city leaders, and
planning commissions to develop a guide for safe, expected use
of public spaces using the strategic methods of designation,
definition, and design and the four principles of CPTED.
Activity 2.2.2 Encourage intended use of space to influence behaviors through

signage that defines a code of conduct, directs to safe paths, and
informs of surveillance.
Activity 2.2.3 Installation of improved lighting to discourage presence of criminals

and attract law abiding citizens to recreational areas to utilize the
public space for its intended purpose.
Component 3: Collaborative Knowledge and Awareness Program
The “Walk This Way Initiative” will collaborate with health professionals and law
enforcement agencies to provide workshops that will provide health and safety education on a
wide variety of health topics and community concerns. Participants will be encouraged to guide
topics through open forums, feedback, and pre/post and
community perception surveys.
Objective 3.1 – Health & Safety Education
A team of health education specialists will provide education workshops to

improve knowledge, attitudes, and practices on a variety of health and safety topics.
Activity 3.1.1 Health education specialists will formulate a curriculum for health
topics based on community needs assessments and perception
surveys.
Activity 3.1.2 Implementation of the education classes at Pop Up events twice

monthly on the second and fourth Saturdays of each month.
Activity 3.1.3 Participants will complete pre- and post-test surveys to assess
improvements in knowledge, attitudes, and practices of delivered
educational topics.
Objective 3.2 - Trust-building Workshops
Collaboration with the law enforcement agencies in the coordination of personal safety training
workshops that address community concerns and empower the community to accept personal
control to prevent victimization.
Activity 3.2.1 Community outreach leaders and coordinators will contact public
information officers in each city to coordinate safety workshops on
scheduled event days to include one workshop on the second and
fourth Saturdays of each month in respective locations.
Activity 3.2.2 Promotion of safety workshops will occur through flyers, social
media posts, and radio and/or newspaper announcements.
Activity 3.2.3 Implementation of trust-building community safety workshops.
Activity 3.2.4 Workshop participants will give feedback on workshops by way of

open forums, interviews, and evaluation surveys.
Timeline/Gantt Chart
Objectives-Activities/Months Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May
Component 1: Pop Up Events
Objective 1.1: Provide access for physical activity
Activity 1.1.1: Prepare volunteers x x
Activity 1. 1.2: Coordination of pop up events x x x
Activity 1. 1.2.3 Promotion and implementation x x x x x
Objective 1.2.: Random Relays™
Activity 1.2.1. Surveillance of built environment x x
Activity 1.2.2. Consultation/collaboration with city officials x x x
Activity 1.2.3. Material acquisition for relay x x
Activity 1.2.4. Implementation of Random Relays™ x x x x
Objective 1.3: Fitness Classes
Activity 1.3.1. Acquisition of fitness goods x x x
Activity 1.3.2. Fitness class planning x x x x
Activity 1.3.3. Implementation of fitness classes x x x x x x
Component 2: Modification of Built Environment
Objective 2.1: Installation of Bike/Walk Paths
Activity 2.1.1. Seek support from governing agencies x x x x
Activity 2.1.2. Conduct feasibility study x x x x x
Activity 2.1.3. Development of bike/walk path design x x x x
Activity 2.1.4. Trail plan approval and installation x x x x x
Objective 2.2: Crime Prevention Through Environmental Design
Activity 2.2.1. Consultation/collab. with city leaders x x x x
Activity 2.2.2. Encourage intended use of space x x x x x
Component 3: Collaborative Knowledge and Awareness Program
Objective 3.1: Health and Safety Education

Activity 3.1.1 Health Educators formulate curriculum x x x x
Activity 3.1.2 Implementation of classes x x x x x
Activity 3.1.3 Completion of pre and post testsx x x
Objective 3.2: Trust-building workshops
Activity 3.2.1 Coordination of safety workshops x x x x
Activity 3.2.2 Promotion of safety workshops x x x x x
Activity 3.2.3 Implementation of safety workshops x x x x x
Activity 3.2.4 Participants give feedback x x
Evaluation Plan
PRE/POST BMI-Obesity Rates-
Evaluation data sources for obesity rates will be obtained from local reporting agencies such as
Southern California Association of Governments (SCAG) reports, and California Department of
Public Health (CDPH) to gather current obesity rates before the start of the programs first event
as a baseline. Then the data will be submitted to the program director who will analyze the data
and develop and evaluation report. The current data indicates 27% of adults were obese in 2014
in California, a big increase of 40% since 2001(CDPH, 2016). Although, rates throughout the
state are varied. FitnessGram and CHIS indicated that 17.2% of 9th graders and 19.1% of 7th
graders in California were obese in the 2014-2015 academic school year. The report also
showed obesity rates in California more prevalent among the low-income or underserved
communities of adolescents. Additionally, obesity is also seen more among Latino and African
Americans accounting 20.3%, 22.5% respectively in adolescents (CDPH, 2016). Children
between the ages of 2-11 years accounted for 15% of overweight children in their age bracket.
While, obesity rates have decreased among adolescents from 15.3% in 2011 to 14.6% in 2014
more work needs to be done in California (CDPH, 2016). Currently, San Bernardino county
accounts for 35% of obesity rates among 18 years and & over (scag report, 2017). Lack of a built
environment in some areas of the county has deterred communities from engaging in physical
activity. Four of the of the high desert communities have been assessed to have some of highest
rates of obesity in the county. Adelanto, and Hesperia account for 39% of obesity rates,
Victorville accounts for 38% of obesity rates and Apple valley account for 33% of obesity rates
(scag report, 2017). As a result, of the current health indicators in the county “Communities for
Safe & Healthy Organization” will gather obesity rates at the end of every year for all 3-year of
the program to evaluate if San Bernardino county’s obesity percentages after the program have
declined by 2-3% in the high desert. This will help our organization evaluate the program, and
answer outcome evaluation questions to the stakeholders about any reduced obesity rates and
improved availability opportunities in the built environment for the high desert residents to
engage in physical activities. Similarly, the evaluation will seek to find to what extent the “Walk
This Way Initiative” operated as intended and served the target communities in the 4-high desert
communities as identified in the community needs assessment. Furthermore, evaluations will
focus on community increased attendance to pop-up playground, Random Relays™ events to
gather community consensus if there is improved healthy exercise habits or more engagement in
physical activities.
Crime Prevention and Reduction Evaluation
Crime prevention efficacy and crime reduction rates will be measured through community
perception surveys of crime at neighborhood parks (See Appendix), with pre- and post- program
implementation surveys. Crime rates will be monitored using https://www.crimemapping.com/ to
establish pre-program rates and compared to rates during the program annually as well as at
program completion at the 3-year mark. Evaluation will determine the effectiveness of crime
prevention workshops in improving personal security and safety perceptions, identify potential
ways to improve the program with modifications, and the overall effectiveness of built
environment improvements designed to reduce crime within a 1-mile radius of neighborhood
parks.
Cycling and Sign in Sheets Evaluation
Participation in cycling events and fitness classes will be determined by the use of online cycling
event registration forms and fitness class sign-in sheets. These forms will provide data that will
address the anticipated outcomes in the “Walk this Way Initiative.” Both forms are easily
accessible online at the program’s website and at cycling events. Limitations to online
registration are possible lack of access to a computer, to minimize this barrier; participants can
register over the phone or at the day of the event. The online registration forms and the sing-in
sheets provide participants’ demographic data information that would be beneficial when
addressing the needs of the high desert community.
Agency Capacity
The communities of the Safe & Healthy living Organization have been providing services of the
high desert region of San Bernardino county for over ten years with emphasis of the overall
health, wellness, and safety of the K-12 youth population in the four major cities of the high
desert (Adelanto, Apple Valley, Hesperia, and Victorville). Each of our staff members are highly
educated individuals obtaining either a bachelor's degree up to a master’s degree in their specific
area of expertise. We established many partnerships with organizations such as National Streets
coalition developing the adoption of vision zero policies to create safe transport, walkability, and
promote physical activity in communities in the inland empire. Communities for Safe & Healthy
Organization has demonstrated the ability to manage a $3,000,000 budget capacity through
grants and fundraising to create programs such as the “Let’s Move Program” and the
vision2BAactive campaign that serves low-income youth populations with limited resources for
physical activity and high rates of child obesity in the four major cities of the high desert through
organized health fairs events. The health fair events consist of weekly health education classes,
safety and crime prevention education workshops with local law enforcement, pop up
playground events, and Zumba classes for the families of communities to develop an enjoyment
of physical activity. The fruits of our labor have demonstrated success through a December 2017
client survey indicating 61.2 % community satisfaction in our organization providing “a safe
environment for fitness and physical activity.” Participants added additional comments that
reported, “use of fitness classes/ workshops increased a positive attitude toward exercise and
increased impact for overall health.” Our understanding of target population specific needs has
increased the connection among community members involvement in the programs provided and
have opened the door to start the development of bike paths in the four cities of the high desert.
Project Management
1. Positions Needed/Recruitment/Training/Retention: The positions needed are as follows;

Program director, evaluation designer, data collector, community outreach lead, health education
specialist I, health education specialist II, community outreach coordinator, program manager,
data analyst, and financial advisor. The full-time equivalent (FTE) for all these position for the
program is 28 (FTE’S). Recruitment of staff will be done by conducting a search through
LinkedIn or Idealist. Our organization plans to monitor employee turnover (retention) by giving
year-end bonuses for achieving individual or department goals. Staff training will be conduct
through 1-2 workshops that will include videos on what our organization's mission is and other
rules and the programs objectives.
2. General Program Management Structure and Approaches: The community outreach lead
will supervise each of the 2 projects components: promotion of healthy exercise habits &
modification of the built environment. Together with the program director, evaluation designer,
data collector they form the management team. Every week all management team will have
check-in meetings to review program to review staff member’s tasks. Monthly meeting will be
held with all staff to collaborate on progression of both components of program. The program
director will report to the board of directors and stakeholders all progress of program and
activities.
3. Job Descriptions/ Minimum Qualifications

1) Program Director: The program director’s scope of work is to plan the program, organize the
program, staff the program, and lead and control the program. Basic responsibilities: Work with
the health educators, evaluation designer and community outreach coordinator for in depth
program meetings to assess the process, and progress of the program. Plan, develop and
implement the cultivating Healthy Communities grant program. Minimum Qualifications
Graduate degree social work, public health education, two or more years in supervisory position,
grant writing knowledge and program evaluation. Knowledge of working with underserved
communities. Excellent verbal and written skills.
2) Evaluation Designer-The Evaluation Designer will be involved with designing events. The
individual will work closely with the program director to help meet evaluation deliverables of all
process, summative evaluations. Basic responsibilities: will assist and coordinate the planning,
design, and implementation of research and evaluation plans needed to meet the grant priorities
areas. Train and prepare project staff and volunteer in implementing evaluation task and using
evaluation findings. Minimum Qualifications: Graduate degree social work, public health
education, two or more years of good track record in evaluations, grant writing knowledge and
program evaluation. Excellent verbal and written skills.
3) Data Collector: The data collector working close with the data analyst to gather data. The
individual will create and administer surveys, questionnaires and create PowerPoint
presentations and write reports. Basic responsibilities: Survey development, survey
dissemination, data entry of responses. Minimum Qualifications: Bachelor degree, 1 or more
years in analyzing data, knowledge how to identify outcomes and develop performance
measures. Proficient at Excel.
4) Community Outreach Lead: The community outreach coordinator builds and support the
staff and the program itself and the community members. Basic responsibilities: Motivation and
develop of the programs fundraising goals.
ensure enough outreach campaigners such as volunteers, or employees are available for the
programs targets. Minimum Qualifications: Graduate degree social work, public health
education, two or more years in a fundraising position.
5) Health Education Specialist I: The Health Education Specialist I will be conducting crime
prevention workshops in collaboration with law enforcement. The individual will conduct crime
prevention research with deliverable of shapefiles of hotspots and handouts of existing crime
prevention programs in the high desert region. Basic responsibilities: Research literature for
current statistics, create PowerPoints, collaborate with partners, educate community. Minimum
Qualifications:
Bachelor degree in public health education, 6 months’ experience teaching health education.
Excellent verbal and written skills. Knowledge of Microsoft office.
6) Health Education Specialist I-The Health Education Specialist II will consist of survey
development, collecting data, and disseminate findings through a report prepared for city leaders
and presenting findings in city meetings. Basic responsibilities: Work in conjunction with the
Health Education Specialist I to collaborate on planning events, preparing reports for
stakeholders, and presenting. Minimum Qualifications: Bachelor degree in public health
education, 2-3 years experience teaching health education, grant writing knowledge. Knowledge
of working with underserved communities. Excellent verbal and written skills. Knowledge of
Microsoft office.
7) Community Outreach Coordinator: The Community Outreach Coordinator will recruit

volunteers, and training for the organization program as needed. Basic responsibilities: link
organizations, resources to the community and educate them on the organization's goals and
objectives. Individual will be the main source of contact for volunteers, and members in the
community. Minimum Qualifications: Bachelor degree in human service, sociology, social
work, 6 months’ experience community outreach. Knowledge of working with underserved
communities. Excellent verbal and written skills. Knowledge of Microsoft office.
8) Program Manager: The program manager scope of work will include but not be limited to
organizing and coordinating the organizations programs. Basic responsibilities: Individual will
provide strategic guidance to the programs team. The individual will oversee all progress of
operations and develop lean process improvements to avoid program failures.
Individual be responsible for maintaining program focus, enthusiasm, and integrity of the
program. Minimum Qualifications: Bachelor degree in business studies operations, 4 years’
experience project management, Knowledge in solving real life program challenges. Knowledge
of working with underserved communities. Excellent verbal and written skills. Knowledge of
Microsoft office.
9) Data Analyst: The data analyst works alongside all the staff gathering and analyzing obesity
rate, and crime prevalence data. Basic responsibilities: Drawing conclusions to the programs
collected data and develop reports that detail the findings, and conclusions drawn from the data.
Identify ways for improvement, assist in the preparations for publication of the findings in a
journal. Minimum Qualifications: Master degree in data analytics, 5 years’ experience data
management, predictive analysis knowledge. Excellent verbal and written skills. Knowledge of
Microsoft office. Experience manipulating large data able to do visualization projects.
10) Financial Advisor: The financial advisor will follow through all implementation of the
organizations tax planning, and debt management. They will advise the market the organization
should pursue. Basic responsibilities: Maintain all proper documentation of all planned
guidelines established by the organization's board of directors. Stay in compliance with all state
regulations. Minimum Qualifications: Master degree in finance, 4 years’ experience risk

management, knowledge in taxes. Knowledge with assessing an organization financial position.
Excellent verbal and written skills. Knowledge of Microsoft office.
Budget and Budget Justification
PROGRAM OR PROJECT BUDGET
PROGRAM/PROJECT INCOME Fiscal Year: 2019-2021
Source Amount Amount Pending*

Committed
Support $0 60,000 (3 yrs)/ 2021
Government grants $ 1,050,000 $

(3yrs)
Foundations $0 $ 75,000 (3 yrs)/ 2021
Corporations $0 $ 75,000 (3 yrs)/ 2021
United Way or federated campaigns $0 $ 30,000

(3 yrs)/ 2021
Individual contributions $ 1,500 (3yrs) $0
Fundraising events and products $ 300,000 (3 yrs) $ 75,000

(3 yrs) / 2021
Membership income $0 $ 750 (3 yrs)
In-kind support $ 150,000,000

(3 yrs)
Investment income $ 1,500,000

(3 yrs)
Revenue $150,000 (3 yrs)
Government contracts $ 150,000 (3 yrs)
Earned income $ $ 10,000 ( 3 yrs)
Other (specify) $
Total Income $ 1,650,000 $ 325,750 (3 yrs)

(3 yrs)
*Note: Pending sources of support include those requests currently under consideration. Please
indicate anticipated decision date
PROGRAM/PROJECT EXPENSES
Item Amount %
FT/P
T
Salaries and wages (breakdown by

individual position and indicate full- or
part-time
Program Director/Lead Evaluator $ 300,000 (3 yr) FT
Evaluation Designer $ 225,000 (3 yr) FT

Data Collector $ 225,000 (3 yr) FT
Community Outreach Lead $ 225,000 (3 yr) FT
Health Education Specialist I $ 110,000 (3 yr) PT

(50%)
Health Education Specialist II $ 110,000 (3 yr) PT

(50%)
Community Outreach Coordinator $ 225,000 (3 yr) PT

(50%)
Program Manager $ 150,000 (3 yr) PT

(50%)
Data Analyst $ 165,000 (3 yr) PT

(50%)
Financial Advisor $ 110,000 (3 yr) PT

(50%)
$1,845,000
SUBTOTAL (3 yr)
Insurance, benefits and other related taxes $ 6,000 ins

(3 yr) $ 184,800 benefits
$ 141,372 taxes
Child development consultant $ 4800 (3 yr)

($200 hr)
Sustainability Consultant ($250 hr) $ 8,000 (3 yr)
Safety & Health Consultant ($225 hr) $ 5,400 (3 yr)
Staff Training $ 30,000 (3 yr)
Travel ($13,000 per year) - includes travel $ 39,000 (3 yr)

expenses for event vehicle and one-time
annual vehicle service fee
Equipment - playground, computers $ 12,000 (one-

Equipment sanitizing time)
$ 6,000 (3 yr)
Event vehicle (light duty box truck) $ 32,000

Standard maintenance (wash, oil changes, (purchase)
fluid check, tire rotation, tires, belts, $ 15,000 (3 yr)
standard repairs, etc.)
Supplies $ 10,500 (3 yr)
Printing and copying $ 11, 000 (3 yr)
Telephone and fax $ 900 (3 yr)
Postage and delivery $ 6,000 (3 yr)
Rent, storage, and utilities $ 100,000 (3 yr)
In-kind expenses $ 15,000 (3 yr)
Depreciation $ 26,400 (3 yr)

Includes vehicle, event equipment, etc
Other (specify) Promotion/Incentives $ 4,500 (3 yr)
Total Expenses $2,502,872 (3 yr)
Difference (Income less Expense) $527,122 (3 yr)
Budget Justification
1. Salaries
A. Program Director/ Lead Evaluator PHA Request

$300,000 (For all three years)
Description- The program director’s scope of work is to plan the program, organize the
program, staff the program, and lead and control the program. The director will meet with the
stakeholders to present any relevant documentation, and progress of the program. This individual
will work with the health educators, evaluation designer and community outreach coordinator for
in depth program meetings to assess the process, and progress of the program. Furthermore, this
individual will analyze statistics of current crime, walkability, and obesity percent rates in the
High Desert region before, during, and after the program.
B. Evaluation Designer PHA Request

Description- The Evaluation Designer scope of work will be involved with designing events.
The individual will work closely with the program director to help meet evaluation deliverables
of the day-to- day operation of all process, summative evaluations. The individual will assist and
coordinate the planning, design, and implementation of research and evaluation plans needed to
meet the grant priorities areas. Additional task will be given on a need basis.
C. Data Collector PHA Request

Description- The data collectors scope of work will include but not be limited to working close
with the data analyst to gather data. The individual will create and administer surveys,
questionnaires and create PowerPoint presentations and write reports of the programs outcomes.
D. Community Outreach Lead PHA Request

Description- The community outreach coordinator works side by side with the program director,
and program manager to build and support the staff and the program itself and the community
members. The duties include but are not limited to training, motivation and development of the
programs fundraising goals. The individual will ensure enough outreach campaigners such as
volunteers, or employees are available for the programs targets. The individual will also contract
with other organizations that need evaluation consultants in order to bring in revenue to the
program.
E. Health Education Specialist I PHA Request

Description- The Health Education Specialist I scope of work will involve conducting crime
prevention workshops. Engaging city leaders and the community to participate collaboratively in
community forums. The individual will conduct crime prevention research with deliverable of
shapefiles of hotspots and handouts of existing crime prevention programs in the high desert
region.
F. Health Education Specialist II PHA Request

$110.000 (For all three years)
Description-The Health Education Specialist II scope of work will consist of survey

development, collecting data, and disseminate findings through a report prepared for city leaders
and presenting findings in city meetings. They will additionally work in conjunction with the
Health Education Specialist I to collaborate on planning events and other assigned duties as
needed.
G. Community Outreach Coordinator PHA Request

Description- The Community Outreach Coordinator scope of work will entail recruitment of
volunteers, and training for the organization program as needed. The individual will link
organizations, resources to the community and educate them on the organization's goals and
objectives. This individual will be the main source of contact for volunteers, and members in the
community. The individual will assess the type of help the program needs, and create schedules,
and promote outreach activities.
H. Program Manager PHA Request

Description- The program manager scope of work will include but not be limited to organizing
and coordinating the organizations programs. The individual will provide strategic guidance to
the programs team. The individual will oversee all progress of operations and develop lean
process improvements to avoid program failures. The individual will be responsible for
maintaining program focus, enthusiasm, and integrity of the program.
I. Data Analyst PHA Request

Description- The data analyst works alongside all of the staff gathering and analyzing obesity
rate, and crime prevalence data. The individuals job will entail drawing conclusions to the
programs collected data and develop reports that detail the findings, and conclusions drawn from
the data. The individual will also identify ways for improvement, assist in the preparations for
publication of the findings in a journal. The individual will develop graphical presentations of
the data and will assist in other assigned duties.
J. Financial & Public Health Advisor PHA Request

Description- The financial & public health advisor will follow through all implementation of
the organizations tax planning, and debt management. They will advise the market the
organization should pursue. They will maintain all proper documentation of all planned
guidelines established by the organization's board of directors. They will help the organization
stay in compliance with all state regulations. They will also assist the program director in
preparing, reviewing, negotiating and monitoring collaborative agreements.
2. Fringe Benefits & Payroll Taxes
A. Fringe Benefits PHA Request

$184,800 (per year)
Description- The amount budgeted for fringe benefits was calculated by multiplying the salary
paid to each employee yearly by the benefit rate of 30% of the salary. Benefits include social
security, unemployment/ workers compensation, retirement and health and dental insurance.
B. Payroll Taxes (FICA- social security) PHA Request

$ 38,192 (per year)
Description- The amount budgeted for FICA was calculated by multiplying the gross pay by the
FICA withholding amounts for social security 6.2%.
B. Payroll Taxes (FICA- Medicare) PHA Request

$8,932 (per year)
Description- The amount budgeted for FICA was calculated by multiplying the gross pay by the
FICA withholding amounts for Medicare 1.45%.
3. Consultant Fees PHA Request

$14,600 (per year)
The budgeted consultant costs include services that specialize in strategies and best practices
related to the built environment sustenance, appropriate play equipment for varying levels of
child development, and up-to-date recall information. To preserve the health and safety of
program participants, proper sanitization methods need to be current and areas for potential
events must be surveyed and assessed for potential hazards. The budget allows for three eight-
hour days (total of 24 consulting hours) per specialty, per annual term at the customary rate for
the specific type of consultation.
4. (a) Travel – Local Private Vehicle PHA Request

$5,000 (per year)
The estimated budget costs for local travel expenses are for transporting event equipment to and
from events, gas for general collaboration meetings in the High Desert, and transportation of
staff to events. Staff will be reimbursed for travel expenses related to project research,
development, collaborative meetings, supply maintenance, and all other necessary project-related
travel expenses that have been previously approved by Program Director. Reimbursement rate is
calculated as 53.5 cents per mile in accordance with IRS Travel Reimbursement rates.
(b) Travel – Transportation, Airfare

$ 8,000 (per year)
(c) Travel – Per Diem/Subsistence PHA Request

$20,500
Description- The estimated budgeted cost for travel is for the staffs gas, hotel stays, airfare,
mileage, consultant travel expenses, and admission fees when traveling to professional
development events such as: conferences and seminars.
5. Consumable Supplies and Materials PHA Request

A. General Office Supplies $8,800
Description- The estimated budgeted cost for office supplies needed such as: copy paper,
pencils, pens, ink cartridges, notepads, customizable black and white dividers, binders, name
badges, colored paper, envelopes, writing tablets, archival materials and other relevant office
supplies were calculated by examining prices at office supplies stores. We only included items
that are needed in order to accomplish the organization's mission and related activities.
6. Services PHA Request

A. Communications $9,000 (per year)
Description- The budgeted amount for communications was estimated for the cost of cell
phones, tablets, landline telephone service and email costs. The budget includes calling plans,
long distance calls, equipment insurance, labor cost for telephone surveys, automated class
reminders, program website communications, pre- and post-surveys, equipment for video chat
conferences among project participants.
B. Printing Services PHA Request

$4,000
Description- The estimated budgeted amount for printing services include printing specific
project related posters, educational materials, brochures, forms, announcements, mail outs, raffle
tickets, farmer’s market coupons, sign-in sheets, incentive materials and office stationery.
C. Postage and delivery PHA Request

$2,000
Description- The estimated budgeted cost for mails-outs including express mail costs and
freight charges.
D. Facilities Cost PHA Request

$34,000 (per year)
Description- The estimated budgeted cost for facilities include office space lease, office
improvements, renter’s insurance, utilities cost for water, electricity, gas and trash, janitorial
services.
E. Staff Training PHA Request

$10,000 (per year)
Description- The estimated budgeted amount for staff training include training labor cost,
education materials, reports, bulletins, visual aids, posters, handouts, workshop materials,
program evaluations and surveys, media campaigns and program related website.
7. Other Costs PHA Request

$15,000 (per year)
A. Equipment and Supplies
Description- The total estimated budgeted amount for equipment and supplies include the cost
of shredders, printers, copiers, scanners, laminators, computers, tablets, office furniture. Repair
and maintenance of equipment as well as shipping and installation of it.
8. Indirect PHA Request

$ 450,000 (per 3 yrs)
A. Fundraising
Description- Reflects the efforts of our Community Outreach lead and Community Outreach
coordinator arranging connections among partnering organizations, foundations, active
volunteers, vendors, and to provide members of the community an effective program that
promotes health and wellness.
B. Consultant fee PHA Request
$ 14,600 (per year)
Description- Application of hiring workers where specific skill sets and training methods are
needed to host successful events and planning as well make sure that equipment is properly used,
cleaned, and operated.
References
California Health Interview Survey. (2016). CHIS 2016 Adult Public Use File. Los Angeles, CA:
UCLA Center for Health Policy Research. January 2017.
Data USA. (2018). Retrieved https://datausa.io/
Engelberg, J. K., Carlson, J. A., Black, M. L., Ryan, S., & Sallis, J. F. (2014). Ciclovía
participation and impacts in San Diego, CA: The first CicloSDias. Preventive
Medicine, 69S66-S73. doi:10.1016/j.ypmed.2014.10.005
Mahany, K. (2017). Community Health Assessment Report. St. Mary Medical Center. St. Joseph
Health.SMMC-CHNA-FY17.pdf
Oreskovic, N. M., Perrin, J. M., Robinson, A. I., Locascio, J. J., Blossom, J., Chen, M. L., & ...
Goodman, E. (2015). Adolescents' use of the built environment for physical
activity. BMC Public Health, 15(1), 1-9. doi:10.1186/s12889-015-1596-6
Southern California Association of Governments (2017). Profile of the city of Victorville.
Retrieved from https://www.scag.ca.gov/Documents/Victorville.pdf
Southern California Association of Governments (2017). Profile of the city of Hesperia.
Retrieved from https://www.scag.ca.gov/Documents/Hesperia.pdf
Southern California Association of Governments (2017). Profile of the city of Apple Valley.
Retrieved from https://www.scag.ca.gov/Documents/AppleValley.pdf
Southern California Association of Governments (2017). Profile of the city of Adelanto.
Retrieved from https://www.scag.ca.gov/Documents/Adelanto.pdf

Stodolska, M., Shinew, K. J., Acevedo, J. C., & Roman, C. G. (2013). “I Was Born in the
Hood”: Fear of Crime, Outdoor Recreation and Physical Activity Among Mexican-
American Urban Adolescents. Leisure Sciences, 35(1), 1-15.
doi:10.1080/01490400.2013.739867
US Census Bureau. (2018). Retrieved from
https://www.census.gov/quickfacts/fact/table/applevalleytowncalifornia,victorvillecitycal
ifornia,hesperiacitycalifornia,adelantocitycalifornia/POP010210
Tomuta, M. & Dang, T. (2017). Crime Prevention through Environmental Design (CPTED):
Creating Safe & Vibrant Communities in Shasta County. Healthy Shasta California
Walks. Retrieved from
http://healthyshasta.org/downloads/CPTED%20Final%20Report%202017/Cal%20Walks
_CPTED%20Redding%20Final%20Report.pdf.
Walk Score. (2018). Retrieved https://www.walkscore.com/
Weiss, Christopher C. (2011). Reconsidering Access: Park Facilities and Neighborhood
Disamenities in New York City. Journal of Urban Health, 88(2), 297-311.

Appendix
(PRE- SURVEY) Communities for Safe & Healthy Organization Survey
Directions: Please select the best answer to the following multiple choice questions indicate
by marking one of the selections below.
Questions
1. A lifestyle that includes little to no exercise is considered

a. Active
b. Sedentary
c. Moderately Active
2. Were you aware that Zumba classes have higher cardio benefits compared to
other exercise methods.
a. I am not aware
b. I am aware
c. I don’t know what Zumba is
3. The U.S physical activities guidelines state that children and teens should exercise
at least?
a. 15 minutes a day
b. 30 minutes a day
c. 60 minutes a day
Questions
4. Are you aware that obesity rates are a public health concern?
a. I am not aware
b. I am aware
5. How important is for your children to exercise every day?

a. Highly important
b. Somewhat important
c. Not important at all
d. I do not have children
6. How important are having local recreational facilities available for children to
play, and bike?
a. Highly important
b. Somewhat Important
Questions
7. In a typical week, how many times do you and your family exercise?
a. < 1 day
b. 2-3 days
c. 4-5 days
d. 6> days
8. In a typical week what types of physical activities do you and your family engage in?
a. Bike riding, jumping rope, Walking, roller blading
b. Hiking, basketball, soccer
c. Another type not listed
d. All choices in a-c
e. We do not engage in physical activities
9. What city in the high desert do you live in?

a. Adelanto
b. Apple Valley
c. Victorville
d. Hesperia
10. What category best describes your Race/Ethnicity?

a. White
b. Hispanic, Latino, or Spanish origin
c. Black or African American
d. American Indian or Alaska Native
E. Some other race, ethnicity or origin
POST SURVEY
Directions: Please select the best answer to the following multiple choice questions indicate
by marking one of the selections below.
Questions
1. Are you aware that obesity rates are a public health concern?
a. I am not aware
b. I am aware
2. How important is for your children to exercise every day?

a. Highly important
b. Somewhat important
d. I do not have children
3. How important are having local recreational facilities available for children
to play, and bike?
a. Highly important
b. Somewhat Important
Questions
4. A lifestyle that includes little to no exercise is considered

a. Active
b. Sedentary
c. Moderately Active
5.. Were you aware that Zumba classes have higher cardio benefits compared to
other exercise methods.
a. I am not aware
b. I am aware
c. I don’t know what Zumba is
6. The U.S physical activities guidelines state that children and teens should exercise
at least?
a. 15 minutes a day
b. 30 minutes a day
c. 60 minutes a day
Questions
7. In a typical week what types of physical activities do you and your family engage in?
a. Bike riding, jumping rope, Walking, roller blading
b. Hiking, basketball, soccer
c. Another type not listed
d. All choices in a-c
e. We do not engage in physical activities
8.. In a typical week, how many times do you and your family exercise?
a. < 1 day
b. 2-3 days
c. 4-5 days
d. 6> days
9. What category best describes your Race/Ethnicity?

a. White
b. Hispanic, Latino, or Spanish origin
c. Black or African American
d. American Indian or Alaska Native
E. Some other race, ethnicity or origin
10. What city in the high desert do you live in?

a. Adelanto
b. Apple Valley
c. Victorville
d. Hesperia
Questions
11. After participating in this workshop do you feel confident in knowing how
to increase more physical activity into your day-to –day life?
a. yes, I do feel confident and have learned how to increase more physical
activity into my life
b. No, I still do not understand how to increase physical activity into my life
c. I did not understand the workshop
12. After participating in this workshop do you feel we have provided you the
necessary resources for Zumba classes, recreational events, pop-up playground
event in the high desert for you and your family?
a. yes, I now know all the available resource for my family to become more
physically active
b. No, I the resources provided were not helpful
March 4, 2018
Maylen Jackson, Program Director

Communities for Safe & Healthy Organization
2323 Dove Avenue
Adelanto, CA 92301
Dear Mrs. Jackson,
The California Endowment Office Division of Building Healthy Communities is happy to

support your application for cultivating healthy communities grant to the “Walk this Way
Initiative” in the Inland Empire High Desert communities. It supports the work of the program
that will help improve & promote physical activity, and improve opportunities in the built
environment in areas with limited recreational facilities. In addition, we are excited to support
the crime prevention programs, since crime deters communities from engaging in physical
activity.
The California Endowment has outreach coordinators, health education specialist who can speak
to students on the topics, and in cooperation with the NO Violence grant program, we also offer
2 teacher training programs each year on Sundays on topics many of which are directly related to
getting more physical active to have overall good health.
We look forward to working with you and with others involved in your program.
Sincerely yours,
Gregory Farr PhD
Director of Division of Building Healthy Communities/The California Endowment

March 5, 2018
Maylen Jackson, Program Director

Communities for Safe & Healthy Organization
2323 Dove Avenue
Adelanto, CA 92301
Dear Mrs. Jackson,
The iCanfit is happy to support your application for cultivating healthy communities grant to the
“Walk this Way Initiative” in the Inland Empire High Desert communities. It supports the work
of the program that will help improve & promote physical activity, and improve opportunities in
the built environment in areas with limited recreational facilities. In addition, we are excited to
support the crime prevention programs, since crime deters communities from engaging in
physical activity.
The iCanfit has outreach coordinators, health education specialist who can speak to students on
the topics, and in cooperation with the Promoting Healthy Activities Together (P.H.A.T.) grant
program, we also offer after training to other organizations once year on topics many of which
are directly related to reducing crime rates and increasing walking in communities,
We look forward to working with you and with others involved in your program.
Sincerely yours,
Renetia Martin, MSW

Board of Directors List
1. Lawrence A. Tabak Ph.D.

Deputy Directors for communication and public Liaison
2. Michael Gottesman Ph.D.

Deputy Director for Behavioral and Social Sciences Research
3. Alfred C. Johnson DrPH

Deputy Director for Management
4. James M. Anderson, M.D., PhD

Deputy Director for program Implementation
Welcome! Please Sign In

Date:__________
Date Name Phone Email
Cycle Registration Form

“Walk this Way Initiative”
Event Date:___________
Name:__________________________________
Are you over 18 years of age? ____If no, please state your age:_____________
Address:_________________________________________________________
Phone number:___________________________
Email:__________________________________
Where did you hear about the event?__________________________________
Emergency contact name:__________________Phone No_________________
Thank you!
Personal Information
Name____________________________________DOB ___/___/_____
Address___________________________________________________
City___________________________________Zip Code____________
Phone____________________________________________________
Emergency Contact Person____________________________________
Emergency Phone___________________________________________
Relationship to Contact________________________________________
Liability Waiver
I, the undersigned, being aware of my own health and physical condition, and having
knowledge that my participation in any exercise program may be injurious to my health,
am voluntarily participating in a physical activity.
Having such knowledge, I hereby acknowledge this release, any representative, agents and
successors from liability for accidental injury or illness, which I may incur as a result of
participating in the said physical activity. I hereby assume all risks connected therewith
and consent to participate in said program.
I agree to disclose any physical limitations, disabilities, ailments, or impairments, which

may affect my ability to participate in said fitness program.
Signature:_______________________________________ Date____/___/_____
Community Perception Survey
The purpose of this anonymous survey is for Communities of Safe and Healthy Organization to gather
opinions and experiences from members of its community regarding personal safety and your relationship
with law enforcement. Please indicate your response to each item by selecting the best answer based on
your feelings, opinions, and experiences. This is not a test, and there are no right or wrong answers.
Please answer each question honestly.
1. Please rate the level of crime in your neighborhood. Select one of the following:
In the past two years, ___________________________________.
a. I feel crime levels have increased.
b. I feel crime levels have stayed about the same.
c. I feel crime levels have decreased.
2. Please rate the level of police patrols you feel should occur in your neighborhood. Select one of the
following:
a. I feel there should be more police patrols
b. I feel there should be about the same number of police patrols
c. I feel there should be less police patrols
3. Please rate how well you feel your law enforcement agency works together with community members
to solve local problems. Select one of the following:
a. Law enforcement works with community members all the time.
b. Law enforcement works with community members most of the time.
c. Law enforcement works with community members some of the time.
d. Law enforcement works with community members very little of the time.
e. Law enforcement works with community members none of the time.
4. Please rate how safe you feel at parks in your neighborhood. Select one of the following:
a. I feel very unsafe at neighborhood parks
b. I feel unsafe at neighborhood parks
c. Neutral – I feel neither safe nor unsafe at neighborhood parks
d. I feel safe at neighborhood parks
e. I feel very safe at neighborhood parks
5. What types of crime activity do you feel are a problem at your neighborhood parks? Select all that
apply.
a. Vandalism or graffiti
b. Assaults, fights, or bullying
c. Drugs or alcohol activity – sales, use, or paraphernalia
d. Theft, robbery, or burglary – personal items or vehicle related
e. I do not feel there is crime activity at my local park.
f. Other – please state ____________________________________
6. Which of the following would make you feel safe at neighborhood parks? Select all that apply.
a. Proper lighting
b. Surveillance equipment
c. Signs that contain direction, information, and policies
d. Increased police or citizens patrol
e. Emergency 911 call boxes
f. Less hiding places for illegal activity
7. Which High Desert city do you live in? Select one of the following:
a. Victorville
b. Hesperia
c. Adelanto
d. Apple Valley
e. Other – please state___________________________________
8. What is your age group? Select one of the following:

a. 18-24
b. 25-35
c. 36-45
d. 46-55
e. 56-65
f. 66 or Older
9. What is your total household income? Select one of the following:

a. Less than $10,000
b. $10,000-$19,999
c. $20,000-$29,999
d. $30,000-$39,999
e. $40,000-$49,999
f. $50,000 or above
10. What is your biological sex? Please select one of the following:
a. Male
b. Female
c. Decline to state
Thank you for taking the time to complete this survey.

Pre-Program Crime Rate Data Tables
5 – Months of Collected Data (October 1, 2017 to February 28, 2018
Victorville – Top 10 Reported Incidents
GTA – (AUTO ONLY) 239

SHOPLIFTING 172
VANDALISM LESS THAN $400.00 154
AUTO BURGLARY 129
ASSAULT-SIMPLE, HANDS, FIST, FEET 108
UNDER THE INFLUENCE 107
DRUNK IN PUBLIC 106
VANDALISM FELONY OVER $400.00 95
FRAUD BY FALSE PRETENSE 93
TRESPASSING 79
Hesperia
DRUNK IN PUBLIC 113
SHOPLIFTING 109
GTA - AUTO 105
POSS OF CONTROLLED SUBSTANCE 91
AUTO BURGLARY 80
MISC NARCOTIC MISD 76
PETTY THEFT UNDER $950 76
UNDER THE INFLUENCE 72
DISTURBING THE PEACE 69
Apple Valley
SHOPLIFTING 134
GTA - AUTO 79
DRUNK IN PUBLIC 63
OTHER, YARD, RESIDENCE, ETC 54
PETTY THEFT UNDER $950 53
AUTO BURGLARY 46
DUI-ALCOHOL, DRUGS (MISD) 42
FRAUD BY FALSE PRETENSE 41
Adelanto
ASSAULT-SIMPLE, HANDS, FIST, FEET 44
GTA - AUTO 33
COMMERCIAL-NIGHT, ENTRY BY FORCE 27
MISC NARCOTIC MISD 25
LOST OR STOLEN PLATE 24
VANDALISM FELONY OVER $400.00 23
SHOPLIFTING 22
RESIDENTIAL-UNKNOWN TIME, ENTRY BY
FORCE 19
Letter of Intent
Date 1/25/18
2323 Dove st.

Adelanto Ca, 92301
Attn: Garth N. Graham

Re: Cultivating Healthy Communities Letter of Intent
Dear: Aetna Foundation
The Communities for Safe & Healthy Living Organization (CSHLO) would like to convey our
interest in the upcoming grant from the Aetna Foundation to promote physical activity by
creating safer environments with improved walkability in low-income communities. This letter is
to announce our desire to put forward the Cultivating Healthy Communities Grant to the Walk
This Way Initiative in the Inland Empire High Desert communities.
The Communities for Safe & Healthy Living Organization has more than 10 years in
implementing services to the residents of the Inland Empire High Desert Region. Presently the
Communities for Safe & Healthy Living Organization oversees a few grant funded programs
including “Safe Routes To School” for K-12 grades which aims at creating safe opportunities
for kids to bike and walk to and from school and increase physical activity. Furthermore, “Gang
Violence No More” aims at monitoring, identifying the risk, and developing strategies that
reduce gang violence among youth. CSHLO also administers the “Let’s Move” program which
aims at getting kids to be more active every day. CSHLO moreover seeks to promote healthy
eating through the “Fruit and Vegetable Prescription (FVRx) grant which aims at making
fresh, locally grown fruits and vegetables affordable to its communities.
As you are aware, California State University of San Bernardino has identified 4 cities in the
High Desert region that have some of the lowest scores for walkability in the county. As a result,
Hesperia, Victorville, Apple Valley, and Adelanto are the communities affected accounting for
only 0.95%, 0.83%,1.22% and 0.96% respectively of their population engaging in walking to
work or biking. When we compare this to the rest of San Bernardino County at 2.12%, and
California at 3.84% we recognize the need and responsibility in getting communities more
engaged in physical activity for their overall health and to lower obesity rates. As a nonprofit
organization, we acknowledge there is deterrence for communities to engage in simple physical
activities in their neighborhoods, recreational facilities, and parks. CSHLO primarily pursues to
help improve this gap that exist of low walkability, and decrease obesity rates. We additionally
seek to find strategies to decrease barriers that exist to walking or exercise in these
communities such as crime prevention programs and pop-up playgroups.
The Communities for Safe & Healthy Living Organization will be responsible for administering
the day-to-day fiscal and administrative oversight and accountability of the Walk This Way
Initiative use of funding provided by the Cultivating Healthy Communities grant. We are
requesting $3,000,000 for the first year of funding with an ongoing annual funding of
$1,500,000. Upon submission, Community for Safe & Healthy Living Organization will
provide detailed information for review and evaluation by the first date of submission
acceptance, March 1, 2018 or within the noted time frame for submission.
We are currently interested in providing valuable community services with the Cultivating
Healthy Community Grant and would like to be kept notified of any modifications or updates
related to this funding opportunity.
Respectfully,
Rebecca Z. Martinez
Community Benefit Analyst

Grant Proposal

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Running Head: WALK THIS WAY INITIATIVE 1

Communities for Safe & Healthy Living Organization

Carolina DeLeon, BS MPH (c)

Carolina Gabaldon, BS MPH (c)

Maylen Jackson, BS MPH (c)

Kanale Rodrigues, BS MPH (c)

California State University, San Bernardino

March 20, 2018

The needs of the community are outlined as follows:

1. There is a lack of or limited availability of walk and bike paths.

Proposed Intervention/Goals and Expected Outcomes

*Data retrieved from DATA USA 2018

*Data retrieved from DATA USA and Census US Bureau 2012-2016

Approaches and Methods of the “Walk This Way Initiative”

Component 1 – Promotion of Healthy Exercise Habits

Objective 1.1 – Pop Up Events

Activity 1.2.3 Promotion and implementation of the Pop- Up Play events

Objective 1.2 – Random Relays™

Activity 1.2.2 Consultation and collaboration with a built environment consultant

Objective 1.3 – Fitness Classes

In cooperation with parks and recreation departments, physical fitness classes

Activity 1.3.3 Implementation of fitness classes during scheduled Pop Up events

Component 2: Modification of the Built Environment

Objective 2.1 – Installation of Bike/Walk Paths

Establishment of sustainable ADA compliant recreational walk/bike paths in at

Activity 2.1.3 Development of sustainable ADA compliant bike/walk path design

Objective 2.2 – Crime Prevention Through Environmental Design (CPTED)

Incorporation of strategies intended to maximize visibility and reduce opportunity

Activity 2.2.2 Encourage intended use of space to influence behaviors through

Activity 2.2.3 Installation of improved lighting to discourage presence of criminals

Component 3: Collaborative Knowledge and Awareness Program

Objective 3.1 – Health & Safety Education

A team of health education specialists will provide education workshops to

Activity 3.1.2 Implementation of the education classes at Pop Up events twice

Objective 3.2 - Trust-building Workshops

Activity 3.2.3 Implementation of trust-building community safety workshops.

Activity 3.2.4 Workshop participants will give feedback on workshops by way of

Component 1: Pop Up Events

Objective 1.1: Provide access for physical activity

Activity 1.1.1: Prepare volunteers x x

Activity 1. 1.2: Coordination of pop up events x x x

Activity 1. 1.2.3 Promotion and implementation x x x x x

Objective 1.2.: Random Relays™

Activity 1.2.1. Surveillance of built environment x x

Activity 1.2.2. Consultation/collaboration with city officials x x x

Activity 1.2.3. Material acquisition for relay x x

Activity 1.2.4. Implementation of Random Relays™ x x x x

Objective 1.3: Fitness Classes

Activity 1.3.1. Acquisition of fitness goods x x x

Activity 1.3.2. Fitness class planning x x x x

Activity 1.3.3. Implementation of fitness classes x x x x x x

Component 2: Modification of Built Environment

Objective 2.1: Installation of Bike/Walk Paths

Activity 2.1.1. Seek support from governing agencies x x x x

Activity 2.1.2. Conduct feasibility study x x x x x

Activity 2.1.3. Development of bike/walk path design x x x x

Activity 2.1.4. Trail plan approval and installation x x x x x

Objective 2.2: Crime Prevention Through Environmental Design

Activity 2.2.1. Consultation/collab. with city leaders x x x x

Activity 2.2.2. Encourage intended use of space x x x x x

Component 3: Collaborative Knowledge and Awareness Program

Objective 3.1: Health and Safety Education

Activity 3.1.1 Health Educators formulate curriculum x x x x