Seminars in English, 2018-2019, St. Galler Business School

2018-19 St.
Galler
Business School
Seminars
in English
| Boston | Cracow | London | Shanghai |
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Seminars in English 2018-19
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Phone 0041(0)71 225 40 80
Fax 0041(0)71 225 40 89
e-mail seminare@sgbs.ch
Internet www.sgbs.ch/international
www.sgbs.ch/international
Contents Seminars in English 2018-19
Editorial4
About St. Gallen Business School 5 Certificates & MBA
Overview International Seminars
in English 2018 & 2019 6 SGBS International Senior Management-
Certificate St. Gallen® 26
International Executive MBA 28
International Senior Programs Cracow University – MBA in European
Multicultural Integrated Management 30
International Senior Management Program 10
Strategy-Week Boston 12
Leadership-Week Boston 13 Inhouse & Consulting
Finance-Week London 14
Asia-Week: Doing Business in Asia 15 Inhouse Programs 34
Management Consulting St. Gallen 35
International Junior Programs
International Junior Management Program18 Administration and Registration 36

Strategic & Marketing Management
for Talents 20 Enrollment Form 37
Financial Management for Talents 21
Leadership for Talents 22
Business Simulation 23
www.sgbs.ch
Editorial
Der ganzheitliche Ansatz des St. Galler Management-Konzepts hat das
Denken und Handeln unzähliger Manager nachhaltig beeinflusst. In
diesem Standardwerk der Management-Lehre von Knut Bleicher fin- Knut Bleicher
den Führungskräfte den Gestaltungsrahmen für die Zukunftssicherung
ihrer Unternehmung. Das Buch transformiert komplexes Wissen in
mit Christian Abegglen
hohen Lesernutzen.
DAS KONZEPT
Diese von Christian Abegglen komplett überarbeitete Auflage führt
den Leser zusätzlich mit dem neuen St. Galler Wissensnavigator beim
Nachschlagen, Querlesen und Umsetzen von der Theorie hin zur
INTEGRIERTES
Praxis der integrierten Unternehmungsentwicklung.
Jetzt mit St. Galler Startpaket!

Mit Zusatzmaterialien zum Download: Exklusiv für Leser dieses Buches
stehen Arbeitspapiere, Schautafeln, Roadmaps und Anleitungen digital
bereit. MANAGEMENT
INTEGRIERTES MANAGEMENT
»Der Orientierungsrahmen für ganzheitliches Management!
Ein langlebiger, großartiger Wurf!« Visionen – Missionen –
N
Prof. Dr. Dr. h.c. mult. Peter Horváth, Universität Stuttgart
Programme
»Eine der grundlegenden Schriften der modernen Management-Lehre.
E
Ein zeitloser Ratgeber für die Praxis und Grundlage zur Entwicklung
The world has not got simpler, since today’s definitive book in management “The The seminar program of the Business School
unternehmensindividueller und dauerhafter Strategien.«
M
Dr. U. M. Schneider, CEO, Nestlé S.A.
2017
»Ein Management-Leitfaden der besonderen Art – praxistaugliche
St. Galler
E
Modelle werden prägnant aufgezeigt. Eine wichtige Lektüre und ein
Management-
tion
Nachschlagewerk für Theorie und Praxis gleichermaßen.«
Konzept
Concept of Integrated Management” has been published in the year 1991 by Knut St. Gallen is based on the “St. Gallen Concept of
Dr. Manfred Wittenstein, Aufsichtsratvorsitzender der WITTENSTEIN SE
G
9th Edi
DAS KONZEPT
Bleicher, Abegglen
»Integriertes Management – ein griffiges Konzept, das alltags-
A
taugliche und praxisorientierte Denkanstöße liefert, wie Visionen
und Strategien erfolgreich umgesetzt werden können.«
Bettina Würth, Vorsitzende des Beirats der Würth-Gruppe
N
Bleicher. Those times Knut Bleicher pleaded for an integrative approach and pointed an Integrated Management”. Today, this St. Gallen
9., aktualisierte und erweiterte
A
Auflage des Standardwerks
ISBN 978-3-593-50599-2
M
€ 64,00 [ D ]
to the fact, that basically the world would have to change in terms of the under- Management-Concept is standard within modern
standing of business and management. Because of increasing complexity different management training and development. “The Concept of
challenges cannot be managed by unidimensional interventions. Integrated
The Concept of Integrated Management provides a Management”
In the meantime the prognosticated change is in full swing. Obvious signs are global mental map and steering aid which meet the needs (Campus, 9th edition) Knut Bleicher
Corporate Dynamics
Meilensteine der Entwicklung eines Integrierten Managements 6
turbulences within business and society, not being considered as possible few years of today’s very complex and global challenges. But
Herausgegeben von Christian Abegglen
St. Galler Business Books & Tools W i s s e n s ch a f t
ago. Old habits are no longer tenable. That is proved by government relief programs the St. Gallen Approach advanced by Professor Knut
in the dizzy height of billions that have become a burden and threat for the capita- Bleicher intentionally isn’t a recipe or a nostrum. Swiridoff
listic economic system itself. In fact it offers a perfect framework – a “frame- Knut Bleicher
work for meaning” (Ulrich) – which helps mana-
Knut Bleicher
Human Resources Management
5 Human Resources
Linked to that, a feeling of uncertainness and disorientation arises, with which deci-
Meilensteine der Entwicklung eines Integrierten Managements
gers to identify and solve problems by themselves. St. Galler Business Books & Tools W i s s e n s ch a f t Management
sion makers within companies are faced as well. Because of a still permanent incre- Therefore the experienced manager gets via integ- Published by
asing level of complexity it is very difficult to figure out the small path to success rated process concepts essential thought-provoking
Swiridoff Christian Abegglen
that guides through an almost tight thicket. The extreme load of information resul- impulses and instruments that enable him applying Knut Bleicher
ting from worldwide interconnectedness triggers rather confusion than clarification. the holistic St. Gallen body of thought within the Human Resources
own company. As a consequence answers and basic Management
At last in many companies the awareness Published by
concepts in order to deal with permanent change
expands that short term, isolated and too simple Christian Abegglen
emerge.
interventions can’t solve the changing problems Knut Bleicher
within a complex world. The recent economy The St. Gallen Concept by Professor Bleicher has been
Managementsysteme
4
demands more – it demands an integrative recently published in the 9th edition (2017) and has
St. Galler Business Books & Tools Wissenschaft
approach enabling companies to re-position if accomplished a constant place in management lite-

not reinvent themselves.
Swiridoff
rature. Although at the moment the enhancements

of the St. Gallen Model focus on ethical aspects in Knut Bleicher
Knut Bleicher
It is the merit of Prof. Dr. Dres. h.c. Hans Ulrich
Normatives und Strategisches Management
Managementsystems
Meilensteine der Entwicklung eines Integrierten Managements 3
the sense of Corporate Citizenship and process-opti-

recognizing these developments as one of the Published by

St. Galler Business Books & Tools W i s s e n s ch a f t
mizing, the Integrated Management Concept of Knut

first and dealing intensely with them with col- Christian Abegglen
Bleicher remains the central pillar of the St. Gallen Swiridoff
leagues of the university of St. Gallen.

understanding of management. Moreover this inte- Knut Bleicher
His successor Prof. Dr. Dres. h.c. Knut Bleicher grated approach marks an explicit opposite pole to Normative und
unidimensional management thinking especially

optimized the model of Ulrich and developed the Strategic
widely spread among anglo-american areas. Management
Concept of Integrated Management, that bears
Strukturen & Kulturen

Published by Lore tinibh ea facidui tin vercidunt lobore facil utpat etumsandiam euismolummy nissequat au-
gueril et acilla augiate commy num vullut alis nullam, core vel esequisisi euipisim ad digna faci-
up tumultuous developments (9th Edition 2017).

duisi. Lorperit iusto dolorem vendit, si tem zzriusto core mincilluptat prat, commy nis acidunt alis
dignisis auguercin er sustrud doloborer si esenim nonsenim aliquatue dio od modolor Lore tinibh
ea facidui tin vercidunt lobore facil utpat etumsandiam euismolummy nissequat augueril et acilla
Christian Abegglen
augiate commy num vullut alis nullam, core vel esequisisi euipisim ad digna faciduisi. Lorperit iusto
dolorem vendit, si tem zzriusto core mincilluptat prat, commy nis acidunt alis dignisis auguercin er
Knut Bleicher
Faculty
sustrud doloborer si esenim nonsenim aliquatue dio od modolor Lore tinibh ea facidui tin vercidunt
lobore facil utpat etumsandiam euismolummy nissequat augueril et acilla augiate commy num
vullut alis nullam, core vel esequisisi euipisim ad digna faciduisi. Lorperit iusto dolorem vendit, si Strukturen und Kulturen
Bleicher
tem zzriusto core mincilluptat prat, commy nis acidunt alis dignisis auguercin er sustrud doloborer
si esenim nonsenim aliquatue dio od modolor Meilensteine der Entwicklung eines Integrierten Managements 2
2
St. Galler Business Books & Tools Wissenschaft St. Galler Business Books & Tools Wissenschaft
Management
Meilensteine
Integriertes
The nearby 100 lecturers (scientists, senior con- Swiridoff ISBN 3- 934350- 89- 5
Swiridoff
Swiridoff
sultants, practitioners) of the St. Gallen Business

9 783934 350892 >
Christian Abegglen School are proven experts within their area of Knut Bleicher
Bleicher Management im Wandel

expertise and convey their knowledge in a top- Structures & Cultures
Lore tinibh ea facidui tin vercidunt lobore facil utpat etumsandiam euismolummy nissequat au-
Dr. oec. HSG

gueril et acilla augiate commy num vullut alis nullam, corevel esequisisi euipisim ad digna faci-
class and implementation-oriented manner. of Organizations in

sustrud doloborer si esenim nonsenim aliquatue dio od modolor Lore tinibh ea facidui tin evrcidunt Knut Bleicher
Management im Wandel
Chairman of the Board

vullut alis nullam, core vel esequisisi euipisim ad digna faciduisi. Lorperit iusto dolorem vendit, si
si esenim nonsenim aliquatue dio od modolor Meilensteine der Entwicklung eines Integrierten Managements 1
Transition
1
St. Galler Business School
Management
Dr. Christian Abegglen
Meilensteine
Published by
Integriertes
Swiridoff – SGBBT
President of the Board Swiridoff ISBN 3- 934350- 89- 5
9 783934 350892 >

Swiridoff
Christian Abegglen
Knut Bleicher
Management in Transition
Published by
Christian Abegglen
4
About St. Gallen Business School
The essential training categories of the MBA-, Master- & Diploma course of studies SGBS: Overview
St. Gallen Business School are:
Extra-occupational further educations, that combine distance lear- St.Galler
Executive
Seminars
St. Galler Management-Seminare
Business School Management-Seminars
ning with attendance at seminars respectively colloquia and end Business School Executive
Executive Management
Executive
•
Management
•• International
International
Seminare
Seminare
Management Seminars
Senior Management Programm
Management Program
International Senior Management Programm 33 Wochen
Wochen
3 weeks
Executive Management Training

•• General
General Management Seminar für Executives
Seminars
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Management Seminar Executives444days
für Executives Tage
Junior
Tage
with a diploma, master or (an academic) MBA. The MBA-, Master- &
•• St.Galler
• St.Galler Executive Business
St.Galler Executive Business School
Business School 2x5
School 2x5 Tage
2x5days
Tage
•• Effective
• Effective Management
Effective Management Programm
Programm
Management Program für
forfür Executives
Executives
Executives 2x4 Tage
2x42x4
daysTage
Junior Management
Junior Management Seminare
Management Seminars
Seminare
Strategy- &
Marketing-
Seminars
• St.Galler
St.Galler Junior Business School
Diploma course of studies are aimed at achievement-oriented, expe-

• St.Galler Junior
Junior Business School1111
BusinessSchool Tage
Courses for top managers, that have already proofed their

11days
Tage
• Management-Intensivkurs
Management-Intensivkursfür für Nicht-Betriebswirtschafter
fürNicht-Betriebswirtschafter 77 Tage
Nicht-Betriebswirtschafter7 days
Tage
• General
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General Management Seminar
ManagementSeminar für
Seminarfor Juniors
Juniors5 55days
fürJuniors Tage
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Management-Education •
• St.Galler
St.Galler Betriebswirtschaftslehrgang
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rienced leaders willing to gain knowledge going beyond single semi-
Leadership
competences willing to enhance and update their knowledge.
Strategie und Marketing Seminare
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Strategy und
Strategie undMarketing
MarketingSeminars
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•
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& Courses •• St.Galler
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St.Galler Verkaufs- & Vertriebsmanagement
& Vertriebsmanagement Programm
VertriebsmanagementProgramm 2x4
Programm2x4 Tage
2x4days
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•• Strategisches
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Strategisches Management
Management für Executives
für Executives2x4
Executives 2x4days
2x4 Tage
• •MBA-
Diplomstudiengänge
nars but not having the time for a full time academic study. Instead
& Diploma Degrees •• Strategie-Week
• Strategie-Week Boston
Strategie-Week Boston 555 days
Boston Tage
Tage
Tage
Seminars
Finance
• •Inhouse-Seminars
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of that they decide to attend an extra-occupational education in

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St.Galler Controller
Controller Programm
days
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und Rechnungswesen
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Consulting
Tage
• Finance-Week London
• Management-Congress •
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Finance-Week London
4 days
London 44 Tage
Junior Management Training

Tage
• Management-Kongress Leadership Seminare
Seminars
• Alumni-Club SGBS Leadership
Leadership Seminare
step with actual practice that – depending on their individual aims – • Alumni-Club SGBS •• Leadership
•
Leadership - St. Galler
Leadership -- St.
•• Die
•
Die eigene
Die
St. Galler
Führungsprogramm 2x4
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Führungsprogramm 2x4
eigene Management-Kraft steigern
eigene Management-Kraft
Management-Kraft steigern 2x4 days
steigern 2x4
days
2x4 Tage
2x4 Tage
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Tage
Seminars
•• Leadership-Week
Leadership-Week Boston
Inhouse
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Boston Tage
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Persönliche Führungskompetenz
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Courses for high potentials and young leaders, middle can lead to an academic MBA.
• 2x4 Tage
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Präsidentof the Executive
Wissenschaftliche Board Scientifi
Gesamtleitung c Director MBA
Präsident des Programs
Verwaltungsrates Director Consulting
Director Consulting Director Consulting
Wissenschaftliche Gesamtleitung Präsident des Verwaltungsrates Director Consulting
MBA- & Diploma

Degrees
management or experts without general management know-
Die Seminare & Lehrgänge stehen
unter
Dieder wissenschaftlichen
Seminare & Lehrgänge stehen
Die Seminare
Leitung
unter von
der Prof.&Dr.Lehrgänge
Robert stehen
wissenschaftlichen
unter der
Neumann
Leitung wissenschaftlichen
. von Prof. Dr. Robert
DerNeumann
Dozentenstab
Leitung von
. Prof.vereinigt
Dr. Robert
Persönlichkeiten
Neumann . aus Wissen-
Der Dozentenstab vereinigt
St.St.Galler
Galler Business
Business School
School••Rosenbergstrasse 36 36
• CH-9000 St. Gallen schaft, Managementberatung
Rosenbergstrasse • CH-9000 St. Gallen Persönlichkeiten
undschaft,
aus Wissen-
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Tel. 0041
Tel. 0041 (0)71
(0)71225
22540408080
• Fax 0041
• Fax (0)71
0041 225 225
(0)71 40 89
40 89
Robert
Prof.
Neumann
Christian Abegglen
Dr. HSG
Dr. oec.
Christian
Robert
Prof.Dr.
Abegglen
Neumann
Dr.oec. HSG
Peter ZehnderPeter Zehnder
lic. rer. pollic.Peter
rer. pol.
schaft,
Andreas
Dipl.und
Managementberatung
Rippberger
und Praxis.
Praxis.
Betr.-Wirt.
ledge.
Robert Neumann@sgbs.com Christian Abegglen Zehnder
www.sgbs.ch • seminare@sgbs.ch robert
Robert .neumann
Dr.Neumann
christian.abegglen@sgbs.ch
Prof.
christian.abegglen@sgbs.com
Christian Abegglen
robert.neumann@sgbs.ch
Dr. oec. HSG
peter.zehnder@sgbs.com
Peter
peter.zehnder@sgbs.ch
lic. rer.Zehnder
pol. andreas.rippberger@sgbs.ch
www.sgbs.com • seminare@sgbs.com Prof. Dr.
robert .neumann@sgbs.com Dr. oec. HSG
christian.abegglen@sgbs.com lic. rer. pol.
robert.neumann@sgbs.com Speakerschristian.abegglen@sgbs.com peter.zehnder@sgbs.com
Inhouse Educations
are experts in fields of sciences, consulting and management.
In-house (further) educations are a very fast growing field of activity. Executive Management Seminare
Executive Management Seminare
Management-Seminare
MBA- & Diploma Degrees Executive
Management-Seminare
Management-Publications
Management Seminare
Seminare
•
• International We
International Senior offer following
Management Programmdegrees:
Programm • The Senior
International concept of Integrated
Management Programm 33 Management
Programm
Specialist Training
Senior Management 3
3 Wochen
Wochen • International Senior Management Wochen
Wochen
Tailored seminars and workshops, individually in line with specific

• General Management Seminar
Seminar für
für Executives
Executives 44 Tage
Tage St. Galler
•
General Management Seminar
Seminar für
für Executives
Executives 44 Tage
Tage
•
• St.Galler Executive Business
Business School • St.Galler Executive
Executive Business
Business School
School 2x5
Business School
St.Galler Executive School 2x5

2x5 Tage
Tage • St.Galler 2x5 Tage
Tage
•
• Effective
MBA-,
Effective Management
Master-
Management Programm
Programm für
& General für Executives
Executives 2x4
2x4 Tage
Tage •
Programm für
für Executives
Executives 2x4
2x4 Tage
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2017-18 International
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Management-Degrees:
Junior Management Seminare Junior
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Management Seminare
customer needs are conducted in the German, English, French, Spa-
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Seminare
The classic work Junior
of the St. Gallen
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BOSTON
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School 1111 Tage
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•
• Master of Business Administration in für
für Nicht-Betriebswirtschafter 2017–18
77 Tage
Management • Approach für
• Management-Intensivkurs für Nicht-Betriebswirtschafter
Nicht-Betriebswirtschafter 77 Tage
PRAXISARBEIT
Management-Intensivkurs Nicht-Betriebswirtschafter
MBA
Administration (MBA)
Tage in Integrated Management Management-Intensivkurs Tage
• General
General Management
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Seminar für für Juniors
Juniors • General
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Management Seminar
Seminar für
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SEMINARE
• 5
5 Tage Juniors 55 Tage
Integrated Management Tage
in its 8th •••edition. Tage
www.sgbs.ch/mba KOLLOQUIEN St. Galler Business School
nish, Greek or Polish language.

• St.Galler
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• 3x4 Tage
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FERNSTUDIEN-
MODULE
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3x4 Tage
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• SGBS Master of Management St. Gallen
want to improve their knowledge in fields of finances, cont-

St. Galler upgradeS
your
perSpective
Business School
Strategie und
und Marketing SGBS Seminare Strategie
Strategie und
und Marketing
Marketing Seminare
PRAXISARBEIT
Dipl. Betriebswirtschafter/in
• Dipl. Betriebswirtschafter
Strategie Marketing Seminare
SGBS®
SEMINARE
MBA Seminare
KOLLOQUIEN www.sgbs.ch/mba
• St.Galler
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Nächste Studienbeginne:
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Marketing SGBS
2x4
2x4 Tage
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4. Januar 2016
4. April 2016
4. Juli 2016
Berufsbegleitende akademische
MBA-Ausbildung für Führungskräfte • Marketing Programm 2x4 Tage
Tage
• St.Galler
• St.Galler
• SGBS Verkaufs-
JuniorVerkaufs- & Vertriebsmanagement
& Vertriebsmanagement
Management-Zertifikat Programm 2x4
Programm
St. Gallen 2x4 Tage
Tage
3. Oktober 2016
upgradeS
your
perSpective. St. Galler •
• St.Galler Verkaufs-
St.Galler Verkaufs- &
Vertriebsmanagement Programm
Programm 2x4
2x4 Tage
Tage
Business School
• Strategisches
Management für für Executives
Executives 2x4 • Strategisches Management
Management für für Executives
rolling, marketing, strategy, leadership and much more.

Die Diplomlehrgänge der St.Galler Business School
• 2x4 Tage • Strategisches Executives 2x4

2x4 Tage
– Anspruchsvolle und praxisnahe Aus- & Weiterbildung
Tage Tage
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– Basierend auf dem bewährten St.Galler Management-
Konzept
Years
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• Strategie-Week
Boston 55 Tage
Tage •
Strategie-Week Boston 55 Tage
Tage
15: 24 ncept
Master Diplome St.Gallen
Finanzmanagement
Profession & Expert Degrees:
Finanzmanagement 20
Finanzmanagement
Finanzmanagement
r Co
St. Galler
. GalleFinanzlehrgang
Business School
•
•
DIPLOMAUSBILDUNGEN FÜR MANAGER/INNEN St.Galler
Finanzlehrgang
• Dipl.
2x4
2x4 Tage
Tage
Marketingleiter/in SGBS St
•
• St.Galler
St.Galler Finanzlehrgang 2x4
2x4 Tage
Tage
St. Galler
2018• St.Galler Controller Programm 3x4
3x4 Tage
Tage • St.Galler Controller Programm 3x4 Tage
• St.Galler Controller Programm • St.Galler Controller Programm 3x4 Tage
Dipl. Marketingleiter/in• • Dipl. Verkaufsleiter/in
Grundlagen SGBS
SGBS® • Grundlagen Finanz-
Finanz- und
und Rechnungswesen
Rechnungswesen 4 Tage 4 Tage •
• Grundlagen
Grundlagen Finanz-
Finanz- und
und Rechnungswesen
Tage
• Finance-Week London
• Dipl. Finanzleiter/in
Tage SGBS •
• Finance-Week
Finance-Week London
16. St. Galler
• Finance-Week London 44 Tage London 44 Tage
Business School
Tage
• Dipl. Controller/in SGBS
Leadership
Leadership Seminare
Seminare• Leadership- & Human Resources Studienbeginne:
Leadership
Leadership Seminare
Seminare
8. Januar 2018
• Leadership
Leadership -- St.
St. Galler
Führungsprogramm 2x4 2x4 Tage • Leadership
Leadership -- St. St. Galler
Alumni Management-
Führungsprogramm 2x4 2x4 Tage
9. April 2018
• 9. Juli 2018
Tage • Tage
Management-Diplom SGBS
8. Oktober 2018
International Education
Die Diplomlehrgänge der
• Die
Die eigene
Management-Kraft steigern • Die eigenewithin
Management-Kraft
modern management has steigern 2x4 Tage
• steigern 2x4
2x4 Tage • The standard
Die eigene Management-Kraft steigern 2x4 Tage
– Anspruchsvolle und praxisnahe
Tage
• Updated and upgraded with
Aus- & Weiterbildung
been continuously developed and covers newest

• Leadership-Week
Boston•55Dipl.
Tage Consultant SGBS • Leadership-Week Boston
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Robert Heinzer Dr. Hendrik
Corporate Dynamics · Band 1

Wissenschaftliche Gesamtleitung Präsident des Verwaltungsrates Director Consulting Dr. Gesamtleitung
Wissenschaftliche Stephan FeigePräsident
• Simone des Zuberbühler
Verwaltungsrates Director Consulting
Nach den heftigen Beben der Finanzkrise zeichnen sich – zwar noch diffus
– erste Anzeichen eines Aufschwungs ab. Nach langen Monaten des
„Durchhaltens“ gilt es nun für Unternehmer, Manager und Führungskräfte,
den leichten wirtschaftlichen Aufwind positiv zu nutzen. Das aktuelle
Marktumfeld zeigt sich jedoch in gewandelter Form: Althergebrachte Business
www.sgbs.com D E U T S C H L A N D
Patentrezepte, Pfadabhängigkeiten sowie Denkmuster von gestern sind SGBS SGBS
EDITION GENERAL MANAGEMENT SERIES

häufig nicht mehr wirkungsvoll. Vieles muss in Unternehmen nun neu und
Books & Tools
anders gemacht werden, vielerorts stehen Wandel, Veränderung und
St.Galler St.Galler
SGBS Alumni-Jahrbuch 2009 – 2010

Fortschritt ganz oben auf der Tagesordnung. Entsprechend gross ist der
Bedarf an wirksamen, ganzheitlichen und nachhaltigen Instrumenten und
Business School Management Business School

Ganzheitliches
Denkhilfen.
Mit dieser hochaktuellen Thematik beschäftigten sich Studenten der
Corporate Dynamics
in der Praxis PERSONAL IMAGE
Vorlesung „Corporate Dynamics“ von Christian Abegglen an der Alpen-
Adria-Universität Klagenfurt im Rahmen von studentischen Forschungs-
projekten. In zwei Sammelbänden werden vorliegend als Resultat ausge-
Erfolgreiches Management von Wandel
www.sgbs.com
suchte Beiträge veröffentlicht. Dort werden bewährte Management-
aus studentischer Sicht Sprache – Kommunikation – Präsentation
Instrumente wirksamer Initiierung, Steuerung und Bewältigung von
Ausgewählte Diplomarbeiten der SGBS Die Seminare & Lehrgänge stehen
Wandel und Fortschritt dargestellt und mittels aktueller Fragestellungen
intensiv diskutiert. Methodische Grundlagen beider Bände sind zwei zen- eine Short-Story für Führungskräfte und Manager Die Seminare & Lehrgänge stehen
trale Bausteine der weithin bekannten St. Galler Management-Lehre:
Systemorientiertes Management und das Lebenszyklus-Modell. Band 1
Alumni-Jahrbuch Die Seminare
von Uwe J. Hackbarth Die Seminare
2011
Christian Abegglen · Robert Neumann

Zielsetzung von Band 1 ist die Darstellung wesentlicher Voraussetzungen
und Stellhebel erfolgreichen Managements von Veränderungen sowie die
griffige Veranschaulichung der Grundlagen für optimales Handeln in tur-
Band 1: unter dervon
Prof. Dr. Robert unter dervon
Prof. Dr. Robert
bulenten Zeiten. Obwohl die Notwendigkeiten zum Wandel vielerorts
bewusst sind, klagen Unternehmen über mangelnde Veränderungsbereit-
schaft. Mit der systematischen Suche nach Ursachen und Gründen dieses Christian Abegglen
Ideen- und Innovationsmanagement
Leitung von
Neumann . Prof. Dr. Robert Leitung von
Neumann . Prof. Dr. Robert
Robert Neumann
Neumann . Neumann .
2018: September 21, St. Gallen

Mangels werden entlang der Phasen des Unternehmenslebenszyklus die
Veränderungsfähigkeit eines Unternehmens einerseits sowie typische
Herausgeber Christian Abegglen Der Dozentenstab vereinigt Der Dozentenstab vereinigt
Der Dozentenstabaus vereinigt
interne Umsetzungshürden andererseits diskutiert. So sind zunächst schritt-
weise intern und extern relevante Faktoren identifiziert und beleuchtet.
Dann wird aufgezeigt, wie diese wirksam abzugleichen sind, damit die
Herausgeber
Persönlichkeiten Wissen- Der Dozentenstabaus

Wissen-
Persönlichkeiten aus Wissen-
Stosskraft eines Unternehmens entlang der Reifephasen nachhaltig sicher-
gestellt werden kann.
ST. GALLER
schaft, Managementberatung Persönlichkeiten aus Wissen-
schaft, Managementberatung
schaft, Managementberatung
BUSINESS BOOKS & TOOLS
ALUMNI-CLUB SERIES
und Praxis. schaft,
Praxis.
und Praxis.
ST. GALLER ST. GALLER
Robert Neumann
Christian Abegglen
ST. GALLER
Peter Zehnder
und Praxis.
Robert Neumann
BUSINESS
BOOKS & TOOLS
Christian Abegglen Peter Zehnder
ISBN 3-905379-21-X
GENERAL MANAGEMENT SERIES GENERAL MANAGEMENT SERIES Schutzgebühr SFr. 15.–/€10.–
Robert
Prof. Dr.Neumann
GENERAL MANAGEMENT SERIES
Christian Abegglen Peterrer.Zehnder Robert
Prof. Dr.Neumann Christian Abegglen Peterrer.Zehnder
Prof. Dr.
robert.neumann@sgbs.com
Dr. oec. HSG
Dr. oec. HSG
lic. pol.
lic. rer. pol.
Management-Congresses SGBS: in the middle of September in St. Gallen
Prof. Dr.
Dr. oec. HSG
Dr. oec. HSG
lic. pol.
lic. rer. pol.
St.
St. Galler
Galler Business
Business School
School •
• Rosenbergstrasse
Rosenbergstrasse 36
36 •
• CH-9000
CH-9000 St.
St. Gallen
Gallen
2019: September 20, St. Gallen

Tel.
Tel. 0041
0041 (0)71
(0)71 225
225 40
40 80
80 •• Fax
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0041 (0)71
(0)71 225
225 40
40 89
89
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www.sgbs.com • • seminare@sgbs.com
seminare@sgbs.com
St. Galler Business School • Rosenbergstrasse 36 • CH-9000 St. Gallen
Tel. 0041 (0)71 225 40 80 • Fax 0041 (0)71 225 40 89
www.sgbs.com • seminare@sgbs.com
St. Galler Business School 5

Overview International Seminars in English 2014
2018
International Senior Programs Finance-Week London Page 15 Strategic & Marketing Management Business Simulation Page 23
for Talents Page 20
International Senior Management No. 52118 March 12 – 15, 2018 No. 57118 July 2 – 4, 2018, St. Gallen
Program Page 10 London, School of Economics No. 47118 March 9 – 11, 2018
St. Gallen No. 57218 December 3 – 5, 2018, St. Gallen
Lucerne – London – Boston
No. 52218 September 10 – 13, 2018 (in English, Friday to Sunday)
No. E1118 part 1 June 18 -22, 2018 London, School of Economics
part 2 September 10 - 13, 2018 No. 47218 September 28 – 30, 2018 Certificates & MBA
part 3 November 12 – 16, 2018 St. Gallen
Boston, USA / London / Boston, USA International Junior Programs (in English, Friday to Sunday) SGBS International Senior Management-
Certificate St. Gallen® Page 26
No. E1218 part 1 November 5 – 8, 2018 International Junior Management
part 2 March 11 – 14, 2019 Program Page 18 No. 19118 1st Accomplishment
Financial Management for Talents Page 21 Begin of study: January 8, 2018
part 3 June 17 – 21, 2019
No. 25118 part 1 March 9 – 11, 2018
Boston, USA / London / Boston, USA No. 58118 March 23 – 25, 2018 No. 19218 2nd Accomplishment
part 2 June 8 – 10, 2018
St. Gallen Begin of study: April 9, 2018
seminar language: part 3 July 6 – 8, 2018
(in English, Friday to Sunday)
Part 1: B
oston, USA (in English) part 4 September 7 – 9, 2018 No. 19318 3rd Accomplishment
Part 2: London (in English) St. Gallen / Cracow / Flims /Lucerne No. 58218 September 17 – 19, 2018 Begin of study: July 9, 2018
Part 3: Boston, USA (in English) Lucerne
No. 25218 part 1 September 28 – 30, 2018 No. 19418 4th Accomplishment
part 2 December 7 – 9, 2018 Begin of study: October 8, 2018
Asia-Week Shanghai Page 12 part 3 March 8 – 10, 2019
part 4 June 7 – 9, 2019 Leadership for Talents Page 22
No. A1119 May 20 – 24, 2019
St. Gallen / Flims / Lucerne / International Executive MBA Page 28
Shanghai No. 77118 July 6 – 8, 2018
Cracow
Flims No. 92118 1st Accomplishment
seminar language: part 1–3: in English (in English, Friday to Sunday) Begin of study: January 8, 2018
Strategy-Week Boston Page 13 part 4: in German or
English No. 77218 December 7 – 9, 2018 No. 92218 2nd Accomplishment
No. 34118 June 11 – 15, 2018 Flims Begin of study: April 9, 2018
Boston, USA, Harvard Club (in English, Friday to Sunday)
No. 92318 3rd Accomplishment
No. 34218 November 5 – 9, 2018
Begin of study: July 9, 2018
Boston, USA, Harvard Club
Strategy Week, Harvard Club of Boston, No. 92418 4th Accomplishment
Boston Begin of study: October 8, 2018
Leadership-Week Boston Page 14
Leadership Week, Harvard Club of
No. 72118 June 18 – 22, 2018 Boston, Boston Cracow University: European Integrated
Finance Week, London School of Management Program (MBA), Cracow
No. 72218 November 12 – 16, 2018 Page 30
Economics (LSE), London
94118 October 8, 2018
Asia Week, China Europe International
Cracow / St. Gallen
Business School (CEIBS), Shanghai
6
Overview International Seminars in English 2019
➢ Seminar Dates available

April 2018

«Impressing methodological approaches of the
speakers and very flexible adoption of the contents
of the seminar on concrete questions and needs
of the participants. I could succeed in directly brin-
ging in my challanges. The huge fund of practical
examples and especially the guided exchange
with other participants was of great advantage.
Alltogether a perfect renewal of knowledge.»
8
International Senior Programs
➢ International Senior Management Program 10
➢ Strategy-Week Boston 12
➢ Leadership-Week Boston 13
➢ Finance-Week London 14
➢ Asia Week: Doing Business in Asia 15

Participants Concept
International 1. Experienced managers who acquire a

higher general management position in
Today’s managers have to be effective
and motivating leaders who accom-
Course modules:
Week 1: 5-day session in Boston, USA

Senior Management international fields plish excellent results in their particu-
lar fields of responsibility and guide
Course in English
2. Management committee and board Topics: Strategy and Marketing
Program members
the company to success. This process
requires an integrated management
or Leadership
3. Managing directors, division or profit approach which takes international

Week 2: 4-day session in London
center managers and global issues into consideration.
Course in English
4. Managers with high decision-making Numerous factors and their rela- Topics: Financial Management
responsibility tions need special awareness: global
strategies, local marketing concepts, Week 3: 5-day session in Boston, USA
5. Managers responsible for strategic
core competence processes, culturally Course in English
projects and major planning
diverse management and many more. Topics: Leadership or
Strategy and Marketing
The “International Senior Management
Program” addresses all these subjects
in several sessions during a total of 13
days. This course is especially designed Interactive Concept:
for experienced managers acquiring a
Skilled lecturers provide different approach-
higher general management position
es; professional business knowledge,
with international focus.
actual business situations and case studies.
2018
englische Version – andere Termine!!

Theoretical concepts are complemented
No. E1118 Summer 2018 with practical examples and thus guarantee
The St. Gallen Approach
part 1 June 11 -15, 2018 a diverse, integrated approach. A mixture of
part 2 September 10 - 13, 2018 This German/English bilingual program
interactive learning with small study groups
part 3 November 12 – 16, 2018 combines the proven St. Gallen management
challenges both, your leadership skills and
Boston / London / Boston approach with the American case study
your managerial communication skills.
No. E1218 Winter 2018 methodology. The international exposure of
part 1 November 5 – 9, 2018 participants allows mutual exchange
part 2 March 11 – 14, 2019 of business experience and favors global
part 3 June 24 – 28, 2019 network opportunities.
Boston / London / Boston
Duration: 2 x 5 days and 1 x 4 days

The seminar parts can be taken in any order.
Course Fee: CHF 13900.–/€ 12600.–
10
Topics
Principles of General Management Product life cycle management; develop- Definition of one's own cost position Empowerment factors
Success ment of an integrated product life cycle Designing a profitability concept Personal time management: boosting effi-
Corporate management in turbulent times concept In/outsourcing: When do investments make ciency and effectiveness through appropri-
Reliable management principles Product ideas and their incorporation into sense – fixed or variable costs? ate self organization
New global conditions international product strategies Job satisfaction and motivation: Manage-
Why toolboxes are “out” and thinking is Market management: Identification of Controlling ment in uncertainty
“in” growth and penetration potentials Key figures for value-oriented management Work life balance
Mass customization and compensation
Strategic Management Ingredient branding Data warehouse / data marts – the core of
These topics will be complemented with
Alert managers recognize the right The e-commerce challenge modern controlling systems
numerous case studies to illustrate course
moment for a strategic turn-around; new Interpretation and analysis of controlling
contents and test participant’s leadership
concepts for future challenges Implementation reports: actual cases
qualities. Finally you will develop an indi-
Keys to competitive advantage: New global Early identification of obstacles and bar- Business plans, investment and profitability vidual, effective management model.
strategies riers using the St. Gallen implementation calculations, planning of start-ups
Exploring the central strategic “plus” concept
Managing strategic information: Business Driving implementation; the most common Mergers and Acquisitions Please mail or fax your registration to:
Knowledge Engineering barriers of implementation; roles of visio- Assessing corporate value, synergies, and
naries, strategists, executors, or coaches Business School St. Gallen
Business units versus corporate strategy – risks
Rosenbergstrasse 36
ways of handling the dilemma The balanced scorecard used as a core IPO: how to float a company on the market
CH-9000 St. Gallen
Identification of core business using the implementation tool (practical example)
portfolio approach How to increase value; selling a company Phone: 0041-(0)71 225 40 80
Strategic alliances, international collabo- Finance Management Fax: 0041-(0)71 225 40 89
ration Financial responsibilities for executives Internet: www.sgbs.ch
Leadership
Intuitiv management or sophisticated con- Assessment of balance sheets and profit E-Mail: seminare@sgbs.ch
Key elements of high-performance leader
trolling tools? and loss statements ship systems
Focus on profitability Building corporate culture based on leader-
Marketing Management Financial management in the particular ship personalities and cultural diversity
Functional marketing basics field of responsibility Managing people: The art of leading,
Future opportunities for businesses, pro- Recognition of planning mistakes coaching, encouraging and challenging
ducts and markets Communication and negotiation skills,
Cost Management difficult conversations, conflicts, goal
Importance of ongoing cost management definition, handling critisism
From process cost statement to cost
management

Strategy-Week This intense strategy course in English is

designed for executives with basic know
This course introduces latest
knowledge and strategic concepts
Topics of the Seminar
1. Priority of Strategic Management

Boston ledge and experience in strategic manage-
ment. Current knowledge will be critically
and also shows examples of strategic
implementation in top US corpora-
Essential strategic questions for managers
Strategic decision making for the future
questioned and new strategy approaches tions.
and proven best practices will be introduced. 2. Recognizing Need for Change
Participants outline new ideas and options This cross-cultural seminar provides Identify early growing markets
for their own corporate or business unit theoretical background information Participate in successful trends
strategy. which will be analyzed and applied in Learn from your competitors
actual cases of leading American com- Better use of existing potential
panies. You will discuss methods and Using core competencies to add value
Participants utensils the twenty-first century exe-
3. Aspects of the Leading Position
cutive needs to craft, and on how to
1. Top and high-level executives Survival requires leadership, for instance:
smartly implement strategies & tactics
Market, Cost or Quality leader
2. Entrepreneurs, directors, board members, on global and regional scale. We will
How to succeed with new business models
presidents and executives observe how a business idea develops
Culture & Productivity
into a profitable market position, how
3. Executives with general management 4. Choosing the Right Strategic Option
to identify growing markets and how
responsibilities Defend and develop market positions
to spot market opportunities.
4. Managers of main departments with Define and develop new markets
responsibility for results We will discuss the use of strategic Profit growth through cooperations,
management tools and their imple- mergers or acquisitions
5. Executives preparing for new functions
mentation into strategic concepts in 5. Strategy Implementation, Change
with strategic and operative responsibilities.
order to reach the ultimate strategic Implementation hurdles
2018 goal, which is an outstanding, long- Leadership roles:
lasting, profitable market position. Strategist, initiator,
No. 34118 Summer 2018
Everybody will benefit from reaching motivator, coach
June 11 – 15, 2018
this goal: shareholders as well as Strategic leadership:
management and staff. Participants From intuitive leader-
No. 34218 Winter 2018 will analyze success factors and prac- ship to balanced
November 5 – 9, 2018 tice leadership skills to turn their scorecard leadership
knowledge into actual results.
Duration: 1 x 5 days
Location: Harvard Club of Boston
Course Fee: CHF 5400.– € 4900.–
12
Leadership-Week 1. Senior executives optimizing their leader-

ship qualities to be better role models,
The leadership week in Boston offers
a unique combination of the
Course material and handouts will be
very concentrated. Discussions of cases in
Boston superiors, coaches or motivators renowned “St. Gallen Management

Approach” with the thorough meth-
study groups, short presentations in Eng-
lish and guided discussions will enhance
2. Executives and specialists seeking
odology of “American Case Studies”. participant’s communication skills. This
improvement of their leadership qualities
During these five days of intense course provides a highly interactive and
and skills
training, exclusively in English, par- intense learning experience to improve
3. Team players seeking result-oriented ticipants study practical applications and develop participant’s leadership com-
leadership tools and skills. of their management and leadership petence.
skills in an international environ-
Upon request, participants can receive an
ment. In small groups topics such as
assessment of their leadership competence
strategy, marketing, core competen-
and faculty will offer time for individual
cies, intercultural management, and
conversations.
more, are addressed. This course is Key Speaker
mainly focused on leadership aspects
of business. Cases and lectures
Topics of the Seminar
are based on current “hot” leadership
challenges for executives. Inter- Team building
disciplinary exchange and network-
Goal setting
ing are important elements of this Mark McGregor
program. Leadership
Motivation
Methodology Hierarchical
communications
2018 Ähnliches Seminar in englischer Sprache: Experienced lecturers introduce multi
faceted problems of corporate governance Interpersonal conflicts
No. 72118 Summer 2018 Leadership-Week Boston and develop solutions based on partici-
June 18 – 22, 2018
Boston, USA
(5 days) pant’s experience and on theoretical back-
Feedback and per-
formance evaluation
ground. While studying cases of leadership
No. 72218 Winter 2018 2018
and management, participants sharpen Corporate culture
November 12 – 16, 2018
No. 72118 Summer 2018 their skills in analyzing problems and learn
Boston, USA Improving personal
June 18 – 22, 2018 to extract core issues from complex situa-
Boston, USA, Harvard Club effectiveness
Duration: 1 x 5 days tions. Participants train to think in options
No. 72218 Winter 2018 and action plans and to focus on well- Communication skills
Location: Harvard Club of Boston timed results.
November 12 – 16, 2018
Course Fee : CHF 5400.– / € 4850.– Boston, USA, Harvard Club
Location: Harvard Club of Boston St. Galler Business School 13
Finance-Week 1. CEO’s, COO’s The Seminar Finance Week in London

teaches precisely the necessary under-
2. Cost Management – Value Based
Management
2. Directors
London 3. Entrepreneurs, Shareholders
standing how an organization, a busi-
ness unit or a profit center should be
The value of consistent cost management
From process cost statement to cost
managed financially enabling management – Identification and
4. Senior Executives
it to achieve substantial growth of elimination of sources of losses
5. Other management executives performance und increased net Setting up a profit-boosting program: Those
responsible for significant financial worth. Systematically and logically who do not expect above average p rofits
decisions you will experience which relevant will never harvest such
financial decisions have to be made In/outsourcing: decision inputs
by executives and which impulses and
3. Shareholder Value Management
inputs have to be given to Finance
Enterprise valuation: The value potential
and Controlling.
of a business concept
How monetary values are generated
Practical Relevance – Benefits Cost of capital definition
This course is based on latest knowledge Financing: conventional and creative
of research and financial practice and is approaches
offering a thorough understanding of all Analyzing financial reports: Trends and
relevant elements of modern financial Strategies to multiply net worth
managements. After this course in London
4. Controlling - Business Planning
you will
Key figures for value-oriented management
have a systematic overview about the
Data warehouses / data marts – the heart of
tools of modern finance management
modern controlling systems
be able to make key financial decisions
2018 Ähnliches Seminar in englischer Sprache: Interpreting and analysing controlling
with peace of mind
reports: practical case examples
No. 52118 Spring 2018 Finance-Week London know which information you should
Planing a start-up: business plans, invest-
March 12 – 15, 2018
London, School of Economics
(4 days) request from Controlling to be on top of
ment and financial viability calculations
your organizational unit
No. 52218 Fall 2018 2018 learn how to use your personalized 5. Mergers & Acquisitions
September 10 – 13, 2018 balanced scorecard to manage financial Assessing corporate value, evaluating
No. 52118 Spring 2018
London, School of Economics aspects. synergies, estimating the risks
March 12 – 15, 2018
London, School of Economics IPO: how to float a company on the market
1. Financial Management
Duration: 1 x 4 days Boosting value; De-investment by selling
No. 52218 Fall 2018 An executive manager’s financial
a company
Location: LSE, London September 10 – 13, 2018 management responsibility
You will examine these topics in the con-
London, School of Economics Appraising balance sheets and profit/loss
text of numerous case studies that both
Course Fee: CHF 4900.–/€ 4450.– statements; Rapid achievement of
summarise the program syllabus and
Duration: 1 x 4 days financial targets
enhance your financial qualities.
14 Location: LSE, London
Asia-Week: Participants The following core aspects are discussed:

Which strategies are adequate to enter
1. Executives planning to take advantage Importance of Asia’s markets
Doing Business of growth potentials in Asia
profitably in the growing regions in Asia?
Which strategies work best to establish a
Identification of regions with future
growth potential in Asia
2. Current or scheduled expatriate managers successful business in Asia?
in Asia 3. Members of multinational teams who
Many companies miss the opportunity to
Why is the potential of the markets
frequently underrated?
participate fully and efficient in emerging The really relevant criteria to evaluate
seek to prepare for running a business in
markets due to negative experiences: How market attractiveness
Asia’s changing environment.
is it possible to avoid problems and barriers Effect of diverse cultures and value sys-
4. Executives planning to redefine their in advance? Opportunities of e-leverage, tems on businesses and organizations
business models by identifying new new media and web-marketing Human resources challenges in Asia
opportunities in Asia
5. Executives intending to broaden their

knowledge in Chinese management practi- Topics Market Entry
Five steps to and success factors for
ces The participants of this seminar will market entry
gain a substantial selection of examp- The value of business networks
This 3-day executive seminar is desi- les and best practices demonstrating Organizational models that fit
gned for upper level executives with a both opportunities and threats orga-
need to update on most recent know- nizations are exposed to entering the Real-World Cases
ledge on doing business in Asia. The emerging markets in Asia. Examples of successful strategies for medi-
program addresses especially also cur- um-sized businesses and big corporations
rent or scheduled expatriate managers The unique Asia business and cultural in Asia
or members of multinational teams environment Entry, reorganization and subsequent
who seek to prepare for running a How to master the unique Asia business growth in a turbulent environment of a
business in Asia`s changing environ- and cultural environment European company in Asia
ment. Challenges of running a business in Asia
Typical cross-cultural misunderstandings:
To analyse and understand both Wes- Asian culture and its managerial implica-
2018 tern and Asian management practices tions
is crucial to successfully compete in
No. A1118 June 4 – 6, 2018 the Asian market place and to parti-
St. Gallen in English cipate from the growth of emerging Challenges of Globalization
markets. This seminar was launched to The practice of selective differentiation and
No. A1218 November 26 – 28, 2018 adaptation of successful global players
show executives how an organization
Lucerne in English The process of global integration and local
can grow better and faster by using
the typical and different strengths of adaptation
Duration: 1 x 3 days Asia’s research, production and consu- How to slice it: Smart market-segmenta-
Course Fee: CHF 3900.–/€ 3450.– mer markets. tion for the 21st century
* add 7,7 % VAT

«Complex business contents professionally and
meaningfully recited. Not theoretical, but appli-
cable knowledge – concentration on the essential:
A program that conveys the essential business
knowledge as quick as possible.»
16
International Junior Programs
➢ International Junior Management Program 18
➢ Strategic & Marketing Management for Talents 20
➢ Financial Management for Talents 21
➢ Leadership for Talents 22
➢ Business Simulation (Game) 23

International The “International Junior Management

Program” is designed for younger
Younger managerial staff are nowa-
days in particular demand. One of
Belonging to this are:
– the leading, motivating and directing of
managerial staff at middle levels wis-
Junior Management hing to prepare themselves for a more
their most important tasks lies in their
function as a link between what Top
staff and international teams towards
common aims
challenging management role. They Management wishes and prescribes,
Program have already proven their result orien- and which aspects of this are pertinent – training junior staff
ted and successful way in solving pro- to and implemented at the operational
blems and as leaders, but have so far levels. Their role is thus that of a – thinking and acting with a view to out-
acquired little or no international «transmission belt», which should comes
management experience. generate results from strategies and – management of one’s own person: wor-
projects. The greater the shift, the king techniques, project management,
speedier strategic changes become meetings skills
necessary, and, consequently, the more
important this role becomes. The peo- – communicating effectively
ple «at the bottom» have to understand
– the detection and elimination of ineffici-
2018 what those «at the top» have thought
encies in processes and management ins-
out and decided on. Staff satisfaction,
No. E2118 Spring 2018 truments
confidence and the working towards
part 1 March 23 – 25, 2018
common goals depend essentially on – dealing with conflicts and difficult situations
part 2 June 8 – 10, 2018
how well young managers succeed In
part 3 July 6 – 8, 2018 In addition to these “soft factors”, suc-
carrying out this role.
part 4 September 7 – 9, 2018 cessful managers also need, however, a
Zurich / Cracow / Flims / A second important task is that of comprehensive overview and a well-
Zurich conveying ideas, important informati- grounded knowledge of finance and
Daniel Gfeller, lic.rer.pol. on about optimisation potentials,
No. E2218 Fall 2018 accountancy.
trends and impulses, in concentrated
part 1 September 7 – 9, 2018 form, from the «scene of the events» to The learning in this international
part 2 December 7 – 9, 2018 those responsible for making decisions. intensive program is based on the sub-
part 3 March 22 – 24, 2019 Good ideas are not only conceived at ject-related input of outstanding lec-
part 4 June 14 – 16, 2019 the top. Operational activities are often turers as well as personal participation
Zurich / Zurich / Zurich / nearer to the pulse of reality. It is the and the working through real-life
Cracow collection of such information and the cases.
submission of a proposal for decision Structure:
Duration: 4 x 3 days which belongs to an entrepreneurial
The program, (parts 1-3 in English, part 4 in
Part 1–4: English attitude and which massively increases
German or English) consists of 4 parts each
the effectiveness of an organisation.
lasting 3 days (generally Friday to Sunday).
The seminar parts can be taken in any order.
The third, and by far the largest sphere
Course Fee*: CHF 7900.–/€ 7150.– of duties is the management of one’s Part 1: Strategy, Marketing
* add 7,7 % VAT on the course costs in Switzer- own work segment or one’s own Part 2: Leadership, Personal Management
land. department. Part 3: Controlling, Financial Management
Part 4: Integrated Implementation:
Management Game
18
Topics
1. The role of a manager 4. T he path to marketing success thanks Self-management 9. Rules within profit management
to Marketing
Embedding into the organisation Efficient working techniques Interrelationships between turnover, cost
Customer Relationship Management contributions (DB), costs, profit, cash flow
potential for influence and shaping Chairing meetings, steering projects
and return
Rules and Principles of modern Marketing
leadership which is result-orientated Recognising personal strengths
Increasing profits: the levers for this
despite material constraints – What does Practical examples of and for good
this mean? Marketing
7. L eading staff: Motivation as the task
Acting as a link between top management Actively steering marketing success. 10. Finance and Accountancy
of the manager
and the operational level
Interrelationships: The basic rules
It is easy to create frustration amongst
5. C
ustomer satisfaction, customer staff, motivating them is more difficult; Planning, budgeting, calculation, and
2. Developing strategic concepts Care, distribution making use of the available self-motivati- market price
on the right way. What is it that great
Corporate strategy, visions, guidelines, our Only those who recognise the value of cus- Calculation of costs and performance
“motivators” do in order to create a clima-
global standing tomer relationships make the effort not to
te of enthusiasm and joy in the collective Calculation of liquidity, profitability,
lose them or rather to preserve them. Only
understanding corporate identity achievement of targets? Which staff efficiency
those who know what effects customer
management tools are available?
developing business strategies satisfaction can actively steer it. Those who
realise that it is generally more profitable Recognising one’s own management style
internationalisation, growth and profitabi- 11. Controlling
to generate more business with existing
lity strategies Rules for a motivating style of behaviour
customers rather than – at great cost – to What information is necessary in order to
towards others – virtual teams
strategies focussed on corporate values win over new customers really involve be able to steer one’s own sphere of res-
themselves in exploiting potential to the Ways towards social competence ponsibility? How should one read manage-
capability-driven strategies, human poten- full, added value and customer bonding. ment and controlling reports? How can
tial orientated strategies
one make use of management instruments
8. Skilful communication such as Balanced Scorecard or Navigators?
6. R
aising efficiency thanks to
3. From strategy to the corporate result Those who know the rules of communicati-
leadership
on have an easier job to influence others
The influence of financial considerations Badly led teams and staff work inefficient- 12. Contributing to implementation
and change their behaviour, to bring about
on targets and anticipated results ly – though they could - and would gene- course corrections and improvements, dispel The dedication of management is decisive
using available freedom of movement in rally wish to perform better. Working effi- conflict situations or face up to rather than for the success in the implementation of
the optimisation of corporate results ciently and going about things in a result- shy away from unpleasant issues. strategies and concepts which are decided
oriented fashion are things one learns best from above and have to be realised by
taking different cultures into consideration “on the job” through the role model beha- those below.
increasing profit: How to proceed? viour of the boss. Managers must recog-
nise this role model function: Within the framework of an integrated
case study, you will put what you have
learned into practical use.

Concept Topics
In times of crisis and saturated mar-
Strategic & Marke- ket an increasing need for new ways
Strategic Analyses
The St. Gallen Management Approach
Customer Satisfaction as Main Goal
Service management and customer
of thinking in strategic and marketing
ting Management management has raised. The holistic
as a holistic framework in strategic
management
satisfaction: How to use relationsship
marketing
St. Gallen approach leads the participants
for Talents into new perspectives of analysing their
Basic Analyses: What questions do we
have to ask?
The customer need as a basis for future
performance
own role, concepts and implementation
The strategy funnel: How to avoid Building up unique selling proposition
skills and gives an integrated navigation
paralysis through analysis How to communicate satisfaction
tool for future tasks.
This intensive seminar allows the par- Todays market positions and their
ticipants to develop new methods for influence for our own strategy Implementation
their own business based upon proven Determine the right adjusting levers for Implementation hurdles
contemporary strategy and marketing company success and sustainability Learning from competitors
tools in a holistic, integrated context. Using core competencies to add value
Within the seminar a mix of lectures, Developing Successful Strategies Within the framework of an integrated
group work and discussion offers the How effective strategies are developed case study, you will put what you have
opportunity for all participants to use Thinking in alternatives and scenarios learned into practical use.
the techniques, to discuss and questions
Good and bad strategies: Learning from
2018 the tools and – after all – to check what
the best
kind of views, questions and instru-
No. 47118 Winter 2018 Structure follows strategy
February 9 – 11, 2018
ments will help for own tasks. The pro-
fessional, practice-orientated lecturers of
Participants
Cracow
St. Gallen Business School not only share Building an Effective Marketing Mix This 3-day seminar «Strategic & Marketing
their strategy and marketing know how From initial idea to cash cow products: Management for Juniors» is designed for
No. 47218 Spring 2018 but also a lot of examples and practice management strategies for product young professionals, junior managers and
March 9 – 11, 2018 cases to outline lessons learned and ana- development middle management members wishing to
Zurich logies to learn from other branches. Developing leading brands strenghten their ability in strategic decisi-
Markting to target groups: How to seg- on making and marketing.
No. 47318 Fall 2018 ment markets?
September 7 – 9, 2018 Managers with strategic, marketing, dis-
Tools for operating an active product tribution, sales and product responsibility,
Zurich
range wishing to critically compare their strate-
Communication concepts gic marketing and product concepts with
Duration: 1 x 3 days Pricing and terms management the ideas of the program.
Course Fee*: CHF 2900.–/€ 2550.–

* add 7,7 % VAT
20
Concept Topics
Financial Taking management responsibility

and achieving results demand compe-
Financial management Cost management
Financial parameters and how they Concept and structure of modern cost
Management tence in dealing with essential aspects
of business accounting and financial
model company results and performance accounting: cost-
The paradigm of linked sales/volume, apportioning techniques, cost-accoun-
for Talents management. This is where the course
“Financial Basics” fits in: within inten- profit and costs ting systems, cost categories, cost
sive 3 days participants learn about centres, cost bearers, the operational
Reconciling liquidity, profitability and
complex financial and accounting issu- account sheet.
risk goals
es in a comprehensive and systematic Calculation systems, unit cost
way. Balance-sheet, profit/loss statement
Calculating contribution margins: parti-
The course aims to explain and train, Break-even analysis
al vs. total cost accounting, optimising
step by step, the financial management Capital flow statement, cash flow
the product range, flexible lower price
system and its specific impact on vari- How to justify an investment proposal limits, break-even point
ous areas of the enterprise. A highly
practical, hands-on approach makes for Return on capital investment (ROI/ROCE) Target costing
an exciting and stimulating learning Make-or-Buy, Insourcing/Outsourcing Cost planning and tracking
experience.
Practical examples and case studies
Practical leadership techniques
Cash management, financial enginee-
ring, shareholder value management
2018 Liquidity management

Participants
No. 58118 Spring 2018 The right mix of financial instruments,
Younger Executives in lower and middle
March 23 – 25, 2018 financing rules
management positions
Zurich The shareholder value concept
(Friday to Sunday) Line and staff managers with results,
cost or sales responsibility right now, or
No. 58218 Fall 2018 in the imminent future.
September 28 – 30, 2018 Controlling
Executives scheduled for future posi-
Zurich Key figures for controlling, key perfor-
tions in general management desiring
(Friday to Sunday)
mance indicators KPI to support their next career step with
Duration: 1 x 3 days Efficient and effective controlling systems latest financial knowledge and tools
Structure of an MIS and early-warning
Course Fee*: CHF 2900.–/€ 2550.– system
* add 7,7 % VAT Understanding a controlling report

Concept Topics
Leadership for Younger executives are typically in

the conflict of being simultaneously
Assessing one’s own leadership
performance
Leadership in difficult situations
Strategies for coping with conflicts:
Talents a leader and a subordinate. The cour-
se “Leadership for Talents” highlights
Can leadership be learned? zero-sums games, working on conflicts
methodologies successful managers Prerequisites for successful leadership Handling “difficult” employees
utilize and which leadership skills are Analyzing and recognizing modes of Handling anxieties: insecurity, frustrati-
required to cope with this conflict. thought in everyday leadership: one’s on and lethargy
Overall it ideally prepares you for your own role and how it affects subordina- Overcoming everyday stress
challenges as a manager in general
tes, superiors and colleagues
management functions.
Activating personal potential; further
The 3-day seminar “Leadership for Leadership, team leadership, coaching
development of social and leadership
Talents” provides the core concepts Leadership as the base for peak perfor-
skills
of modern leadership and coaching mance
approaches. It helps to strengthen self-
The boss as coach
confidence in one’s own management Practical leadership techniques
capacity by learning to apply proven Professional teamwork, successful
Greater efficiency and effectiveness by
tools and concepts. Finally, the cour- group management
se guides you to focus reflection and focusing on things that matter: priority
2018 High work satisfaction with high per-
action on topics that really matter for and decision management
No. 77118 Spring 2018 formance: people empowering, the self-
success. Leading, not doing: how to delegate
April 6 – 8, 2018 responsibility principle
Cracow correctly
Project/line conflicts, struggles over
(Friday to Sunday) Time management: avoiding time traps
resources, coping with conflicting goals
No. 77218 Summer 2018 with skillful working techniques
July 6 – 8, 2018 Agreeing objectives and handicaps in a
Flims
hierarchy manner; performance assess-
(Friday to Sunday)
ment Participants
No. 77218 Winter 2018
December 7 – 9, 2018 The key task of communication: how to “Leadership for Talents” (3-day seminar)
Zurich handle encounters concerning delega- addresses younger executives preparing
(Friday to Sunday) tion, criticism, assessment, recognition themselves for the next higher and top chal-
and progress-checks lenge in their career. These participants have
Duration: 1 x 3 days successfully passed already various qualifi-
cations in management. The 3-day seminar
Course Fee*: CHF 3200.–/€ 2880.– is especially designed as a supportive course
* add 7,7 % VAT for participants not having visited extensive
leadership seminars yet, or as a refresher.
22
Concept
Business Simulation In the seminar “Business Simulation” you

will, over 3 intensive days, be transported
Each management team is in charge of its
own field of work. This specific field is
is possible to gain increased confidence
and competence through the simulation of
(Game) directly into the position of a management

team which has the job of leading a
made visible by various elements such as
staff dossiers, capacities, service contracts,
tricky scenarios.
It is a common problem to transfer theo

middle-sized enterprise. Several manage- order cards, production facilities, stock
retical knowledge into direct actions. The
ment teams are active in the same highly levels etc. Therefore the consequences of
Business Simulation helps to experience
competitive market – decisions thus have delayed effects of decisions become obvi-
existing interrelationships – brings theory
effects not only on one’s own enterprise ous.
to life. As a consequence the gap between
but also influence the actions of the com-
At the start of each new round in the theory and practice is bridged and appli-
petitors.
game (business year), there are decisions cable knowledge arises.
As a consequence participants act within a concerning finance, personnel, invest-
Dealing with specific questions: Manage
realistic, dynamic, competitive environment ments, products and markets, to be made.
rial staff is frequently faced with decisions
which forces them to permanently (re)think All of them are having direct effects on
concerning investments, increases in pro-
their options. So team decisions may the success of the business. So compari-
ductivity, stocks, process costs, out-
directly lead to the recruitment of new sons between competing companies
sourcing and so on. After each round dis-
staff, to the building of new production (teams) become possible.
cussions with other participants and expe-
plants, to the outsourcing of existing rienced trainers help to identify reasons
Each business year (game round) is closed
activities, to the building-up of a brand, or for success and failures. Additional know-
with a balance sheet and a profit and loss
to a change of the value chain. As a result ledge inputs empower participants to
statement. Teams have to present their
market success becomes immediately visib- improve their performance within the next
results. In doing this, significant key figu-
le from a financial point of view and enab- round.
res have to be defined.
les a deep insight into commercial relati-
onships. During the business year the enterprise
must be sustainably managed. At this
Each team has the goal positioning itself Inhouse: company- or branch-specific
2018 point it becomes obvious how teams
optimally out of a long-term perspective. manage implementing their strategy in The Business Simulation is perfectly suited
No. 57118 1st Accomplishment 2018 Instead of computers or planning game terms of a long-term view. for in-company training courses in order
July 2 – 4, 2018 software participants themselves work on to highlight the holistic cause-and-effect
Appenzell “tangible” game boards. As a consequence framework within the own company. The
they create a traceable visualisation of the St. Gallen Business School is experienced in
No. 57218 2nd Accomplishment 2018 Benefits
progress of the game. carrying out Business Simulations within
December 3 – 5, 2018
Because of intense collaboration during
Appenzell individual companies or focusing on a par-
the seminar, knowledge transfer among
ticular branches.
participants is encouraged. Experienced
participants can directly transfer their
knowledge into practice and test different
.– Course Fee*: CHF 2900.–/€ 2550.– strategies within changing situations. So it
* add. 7,7 % VAT

«Extra occupational Master- and Certificates-
Programs within 6-36 months – adjustable to the
individual time budget – an outstanding mix
of seminars, colloquia, distance-learning and
project-thesis.»
24
Overview Certificates & MBA
➢ SGBS International Senior Management

Certificate St. Gallen® 26
➢ International Executive MBA 28
➢ Cracow University – MBA in European

Multicultural Integrated Management 30

Accreditation Concept
SGBS International Today’s managers have to be effective

and motivating leaders who accomplish
The international, high-level trai-
ning “SGBS International Senior
The “SGBS International Senior Manage-
ment Certificate” is awarded to partici-
Senior Manage- excellent results in their particular fields of

responsibility and guide the company’s way
Management Certificate®” is aimed at
specific requirements of Upper- and
pants that have accomplished:
4 International Seminars (I)

ment-Certificate to success. Top-Management wishing to optimize
their knowledge especially regarding
1-2 Colloquia à 2 days (II)
This demands a broad, comprehensive Distance learning (III)
St. Gallen® management view, plus an international
an international perspective. In doing
so they set value on a high level of
Project Thesis (IV)
dimension in the light of increased globa- Defence of Project Thesis (V)
practical relevance, an intense training
lisation.
of Leadership-Skills and multicultural Course of events – Overview
It also requires deeper understanding of aspects.
the interaction between numerous factors: Begin of studies
During 12-18 exciting months they
global strategies, local marketing concepts, In each case possible at the beginning of a quarter
train and develop a deeper under-
core competence-oriented business pro-
standing of the interaction between Distance Learning Module 1 case study at
2018 cesses, culturally differentiated manage- 4 Distance Learning Modules

Module 2 the end of each
numerous factors: global strategies, Module 3 module
ment principles and behaviour, to name Feedback from advisor Module 4
No. 19218 2nd Accomplishment local marketing concepts, core com-

just a few. Seminars and Colloquia
8 Begin of study: April 9, 2018 petence-oriented business processes, Boston
Boston 1-2 Colloquia à
Participation at London
The Certificate Program “International culturally differentiated management 18-19 seminar days, inter alia in Shanghai
2 days
No. 19318 3rd Accomplishment
Senior Management Certificate” teaches principles and behaviour, to name just
Begin of study: July 9, 2018 Project Thesis literature research
precisely this kind of understanding. The a few. If possible concrete Conception
No. 19418 4th Accomplishment program is designed for managers with a company project Proposals for solutions
Begin of study: Oct. 8, 2018 Upgrade possibility to the “International

proven track record who have been selec- Defence of Project Thesis
Executive MBA”-Program
2019 ted for a higher general management posi- As a general rule 12-18 months; verbal
Nonrecurring repeating possibility
tion with an international perspective.
No. 19118 1st Accomplishment Diploma-Awarding
19 Begin of study: Jan. 8, 2019
St. Galler
Approach SGBS International Senior Management-
Certificate St. Gallen
No. 19219 2nd Accomplishment Business School
Professional input and teaching discussi- I. International Seminars
9 Begin of study: April 8, 2019
ons led by expert lecturers alternate with
No. 19319 3rd Accomplishment The seminars of the course of studies are
SGBS International Senior sessions in which participants address real
Begin of study: July 8, 2019
Management-Zertifikat St. Gallen®
conducted in Switzerland, London, Boston
issues and case studies. Theory and prac-
m
and Shanghai involving local, very experi-
No. 19419 4th Accomplishment am tice complement each other to produce a enced lecturers:
gr
Studienbeginne:
ro 8. Januar 2018
Begin of study: Oct. 7, 2019 tsp convincing whole and deliver a wealth of
9. April 2018
ika
9. Juli 2018
er tif
8. Oktober 2018
Strategy-Week Boston
Z stimulating ideas. A mixture of interactive
Course Fee*: CHF 21 900.–/€ 19 900.– learning and small study groups provides
Die Zertifikatsprogramme
der St. Galler Business School
Finance-Week London
St. Galler Management-Konzept constant encouragement to practice both Asia-Week Shanghai
* add 7,7 % VAT – Praxisnahe Aus- & Weiterbildung
your leadership and managerial communi-

mit Upgrade-Möglichkeit
As an alternative to the Strategy-Week

2018-20 cations skills.
Boston, it is possible to attend a strategy-
26 seminar in Switzerland.
Topics Distance Learning (Selection)
II. Colloquia the possibility to forge a big, interdiscipli- Strategic management Rapid achievement of profit targets
nary network and profit by the experiences Recognising strategic turning points gives Financial management within the immedi-
You have to visit 1-2 colloquia (in German
of others. alert managers a head start: new concepts ate area of responsibility
language) à 2 days (Friday-Saturday) in for the challenges to come Timely recognition of planning mistakes
St. Gallen. These colloquia serve as a com-
IV. Project Thesis and Defence The key to competitive advantage: global
pact representation and appliance of the strategies for the new millennium
learning matters. Your Project-Thesis (40-50 pages) should Cost management
Appreciating the central strategic „plus“
prove how you would deal with a specific The value of consistent cost management
Managing strategic information: Business
III. Distance Learning Modules challenge of your company (structuring the From process cost statement to cost
Knowledge Engineering
problem, applying different tools). management
The four distance learning modules Business units versus corporate group stra-
Defining one‘s own cost position
cover the whole “International Senior Afterwards Defence of your Thesis in tegy - ways out of the dilemma
Setting up a profit-boosting program
Management”-knowledge. St. Gallen. The advanced portfolio approach to iden-
tifying core business In/outsourcing: when do investments make
For appropriate participants there is the business sense - fixed or variable costs?
Networking Strategic alliances, international collabo-
possibility to upgrade to an academic ration
During the Seminars you will get to know “International Executive MBA”. Management by intuition, or sophisticated Mergers & acquisitions
a lot of other participants from different controlling instruments? Assessing corporate value, evaluating syn-
branches. As a consequence you are having ergies, estimating the risks
Marketing Management IPO: how to float a company on the mar-
ket (practical example)
Building on function and process orienta-
tion Boosting value; selling a company

Course of events: In each case Discovering needs: identifying future busi-
Program possible at the beginning of a quarter ness, products and markets Leadership
Product life cycle management: creating High-performance leadership systems - the
an integrated product life cycle concept key components
Education SGBS International Senior Management-Certificate St.Gallen®
Mt 1 Mt 2 Mt 3 Mt 4 Mt 5 Mt 6 Mt 7 Mt 8 Mt 9 Mt 10 Mt 11 Mt 12
Turning product ideas into international Personal attitude and cultural diversity:
Example: Beginn July 10, 2017
July
2017
Aug.
2017
Sept.
2017
Oct.
2017
Nov.
2017
Dec.
2017
Jan.
2018
Feb.
2018
March
2018
April
2018
May
2018
June
2018
product strategies using management signals to build a cul-
Seminars Exploiting market potential: recognising ture
Strategy-Week Boston*
Leadership-Week Boston growth potential The art of managing people: coaching,
Finance-Week London
Asia-Week Shanghai „Mass customisation“ encouraging, challenging
* or Seminar in Switzerland
Modules Distance Learning

Ingredient branding Communication, negotiating skills: maste-
1 Integrated Management ring conflicts, difficult meetings, agreeing
The key challenge of e-commerce
2 Strategic Management
3 Marketing Management
goals, critisism
4 International Management Empowerment: what does it really mean?
Financial management
Project Thesis Personal time management: boosting effi-
Colloquia in St.Gallen An executive manager‘s financial manage- ciency and effectiveness through selforga-
Defence Project Thesis August 25, 2017
Certificate Awarding in the course of our Management- & Alumni-Congress in St.Gallen, 21. September 2018 ment responsibilities nisation
Appraising balance sheets and profit/loss Work satisfaction and personal motivation:
statements managing in a climate of uncertainty
Concept Participants – Objective
International The post graduate academic program

«International Executive MBA» is offe-
The avocational MBA Program “International
Executive MBA”, which is conducted in German
of cross-cultural-management and the
management of diversity
Executive MBA red by the University of Klagenfurt in

cooperation with the Business School
and English language, is aimed at upper and top
management, high-potentials, future leaders
Get to know key success criteria of inter-
national «merger and acquisition» activi-
St. Gallen. and upper staff employees willing to deepen
ties and master proven instruments of
their knowledge in fields of a multidisciplinary,
This international oriented avocational finance-management and controlling
management-orientated business administration
upgradeS program on the job – 120 ECTS-Points,
your with focus on international management. The Expand their professional and methodolo-
perSpective. 4 Terms – is specifically designed for
applicants set value on top-management trai- gical as well as their social-communicative
the situation of executives with a gradu- competences
ning at the highest level and scientific founda-
ate degree.
tion, based on the combination of approaches of
Because of the modular design of the US-American and Asiatic Schools and Cultures Studying by stages
academic course of studies (the ca. 20 with the popular St. Gallen management
Interested parties definitely willing to decide
seminars are accomplished 2-3 times a approach. Major focus will be put on technical
about their participation at the MBA-program
2018 year) the program can very individual- and social skills with maximum of practical
later on, are having the possibility to study by
ly be planned. In accordance with the relevance.
No. 92218 2nd Accomplishment stages because of the unique upgrade-possibi-
direction of studies you can plan the
Begin of study: April 9, 2018 Participants want to: lities of all certificate- and diploma courses of
duration and sequence of topics to a
No. 92318 3rd Accomplishment come up to challenges of management study of the Business School St. Gallen. So they
large extend by yourself.
Begin of study: July 9, 2018 within a cross-linked international econo- are having the possibility to complete the «SGBS
The academical degree program includes my. International Senior Management Certificate»
No. 92418 4th Accomplishment approximately 20 seminares (each 2-5 in the sense of basic studies. Later on they can
Begin of study: Oct. 8, 2018 Simulate, train and apply concepts, strate-
days) and 3 colloquiums (3x2 days), complete the MBA-program reaching the degree
gies and operative implementation possibi-
2019 self-study and 4 long distance study «International Executive MBA», whereupon 50%
lities in order to establish and ensure mar-
modules (Integrated Management; Stra- are credited to the total program achievement.
No. 92118 1st Accomplishment ket positions and profit line items based
tegic Management; Marketing Manage-
19 Begin of study: Jan. 8, 2019 on their knowledge of the big picture of Moreover it is possible to initialize the course of
ment; International Management), par-
No. 92219 2nd Accomplishment international business study by attending single seminars that can be
ticipation on management congresses; 1
Begin of study: April 8, 2019 credited to this MBA-Program as well (extending
project thesis and 1 master theses with Deepen their competences within fields of
to max. 60 ECTS-points, 50% of the total pro-
No. 92319 3rd Accomplishment defensio. business administration and international
gram achievement).
Begin of study: July 8, 2019 management and recognize changes in
terms of markets, competition, techno-
No. 92419 4th Accomplishment
logies in order to invent new products,
Begin of study: Oct. 7, 2019
services and business processes within
international context at an early stage and
Course Fee*: CHF 49 000.– consciously make use of change manage-
* add 7,7 % VAT ment
Constructively and critically reflect state-
of-the-art knowledge and own experiences
28
Accreditation – Considerations Temporal Dimensions
International Executive MBA Example: Begin of study October 9, 2017
Networking Overview Precondition: University degree, SGBS Diploma and seminars will be taken in account (up to max. 60 ECTS-points).
Start October 2017 Mt 9/10 Mt 11/12 Mt 1/2 Mt 3/4 Mt 5/6 Mt 7/8 Mt 9/10 Mt 11/12 Mt 1/2 Mt 3/4 Mt 5/6 Mt 7/8
(Example) Sept/Oct Nov/Dec Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec Jan/Feb Mar/Apr May/June July/Aug
In the course of participating at the seminars you management seminars, seminars abroad 2017 2017 2018 2018 2018 2018 2018 2018 2019 2019 2019 2019
Seminars
will get to know a lot of different attendees. As
self-study, case studies, management lite- Strategic Management for
Executives (2 parts)
8 days
a consequence you are having the possibility to
rature Strategy-Week Boston * 5 days
build up big, interbranch social networks. Leadership-Week Boston * 5 days
Finance-Week London * 5 days

preparations for implementation in the Asia-Week Shanghai * 5 days
Program structure course of workshops (colloquia) Finance-Management 4 days
Leadership Maturity (2 parts) 7 days

The International study trips take place in single and group work Product- & Projectmgmt. (2 parts) 6 days
Europe (St. Gallen, London, Vienna, Klagenfurt), Case Study Trip 3 days
USA (Boston) and Asia (Shanghai). term paper, supervision, master thesis Management-Simulation
Change Management & Orga-
3 days
8 days
nizational Behaviour (2 Teile)
study trips, excursions

Maximum Quality Standard Modules Distance Learning*
1 Integrated Management
Maximized actuality, highest practical relevance Accreditation

2 Strategic Management
3 Marketing Management
and strong scientific fundaments of the contents 4 International Management
are in foreground of the program. Highest pro- Precondition for accreditation are
Additional Modules
as alternative to seminars
fessional and didactical qualities of our speakers (1) D
egree of an university or an university of Modul 5 – 10
as well as a rigorous selection of our participants applied sciences and

Modules Strategy/Marketing/
Controlling
are part of it.

(2) W
ork experiences for more than 10 years Colloquia, in each case Fr. / Sa. 3x2 days
The range of speakers of the Business School and actual managerial responsibility within Project Thesis
Management Congresses
St. Gallen cover in research and training experi- an upper management position and Master Thesis
enced professors, trainer, top-leader out of busi- (3) P roof of sound knowledge of the English Feedback – intermediate examination
August 18, 2018
ness, specialized experts in fields of consulting language. Defence August 17, 2019
and successful business men – all of them having Diploma Ceremony Sept. 20, 2019
* inter alia in the course of studies «SGBS International Senior Management Certificate».
long-lasting practical and training experiences
After the application an interview in order to Example: Diploma Ceremony September 20, 2019
within international management education and
development. detect your professional, experiential and per- Consideration Master support
sonal qualifications and aims takes place. In the Already attended courses and study pro- Throughout the whole education you are sup-
next step the study commission decide on your grams of the Business School St. Gallen ported and supervised by a personal tutor.
Didactics accreditation. The completion of the mentioned (Certificate-programs, Diploma-programs,
To large extend the contents are conducted in entry requirements, already completed seminars seminars) will be taken in account for this Academic Degree
English via international seminars, trainings, or degrees of the Business School St. Gallen don’t MBA program (up to 50% of the required Graduates of the MBA-Program will be
workshops, distance learning modules, colloquia, imply the right to be enrolled for the MBA- total program achievement). awarded the academic title «Master of
case studies, simulations, moderated round-table program.
Business Administration (International
discussions and management panels. Participants Study starts are possible at the beginning of each Executive)»/«MBA (International Executive)»
are having written partial examinations as well
quarter of the year. of the University of Klagenfurt.
as an oral exam by a committee (Defensio).
Moreover they have to hand in a term paper and
a Master Thesis, present and defence it.
Concept
Cracow University – Requirements which arise in front

of modern managers are higher and
of Economics and SGBS e.g. „Inter-
national MBA Congress”, simulation Modules of European Multicultural
MBA in European higher. They have to be effective, but and decision game Tees-6, „Strategy Integrated Management Program
this effectiveness is measured both by Week Boston” or „Leadership Boston”. I Term: 128 teaching hours + 270 project hours
Multicultural Integra- financial results and intangible assets. This is a great opportunity to compare Integrated Management
Sales Management
It is essential to build a good reputation the achieved knowledge and gain new Organizational Structures
ted Management and perception of the company among experiences. Process Management
Financial Management
the clients (goodwill), too. Additionally,
Cooperation between Business School Cracow
managers are required to have the abili- Studies’ program and duration
Project Management
Business English
St. Gallen and Cracow School of Busi- Study Trip Poland
ty to conduct a team and motivate their
ness at Cracow University of Econo- International MBA studies are compo-
employees to achieve the best results. II Term: 111 teaching hours + 202 project hours
mics sed of four terms. During these terms
We need to remember that all these Controlling
there are classes divided into thematic Leadership
activities are increased by rising compe-
blocks. Additionally the fourth semes- Economics
tition, globalization and internalization Business English
ter is dedicated to the preparation of
of markets. Only the managers who can Electives*: International Corporate Finance
the thesis as well as strategic business Study Trip Switzerland
use the integrated approach to manage-
game.
ment, including international aspects, III Term: 94 teaching hours + 235 project hours
All thematic blocks are realized in
will be able to manage their companies Self Management
English. The thesis is also prepared in Multicultural Human Resources Management
successfully. Implemeting Change
English.
Strategic Management
The program consists of thematic
European Multicultural Integrated Research Frameworks
modules including e.g.: integrated Business English
Management Program, International management systems, sales manage-
MBA is a specific managerial program IV Term: 90 teaching hours + 270 project hours
ment, strategic management, project Business Game
designed for managers who are working management, controlling, leadership, International Marketing
in international environment. The stud- implementing change, financial Electives*: Managerial Accounting
ies’ program, elaborated according to Electives*: Strategic Price Management
2018 management and multicultural human Business English
the latest standards, allows to know the resources management. Project Tuition
No. 94118 October 8, 2018 in English
ideas of global management, investment
Cracow / St. Gallen Total: 4 23 teaching hours + 977 project hours
and finance, controlling, change man- = 1400 hours
2019 agement, leadership and directing of
multicultural team, functioning of global
No. 94119 October 7, 2019 in English
organizations. Additionally, the partici-
Cracow / St. Gallen
pants of this program have the oppor-
tunity to take part in managerial games
Fee: € 24 000.–*
and projects organized by the Cracow
* Scholarships for Polish students pos-
School of Business at Cracow University
sible. (50 % for residents in Poland)
Prof. CUE dr hab. inżż Prof. CUE dr hab. Prof. dr hab. dr h.c. Dr Piotr Buła
Andrzej Chochół Kazimierz Zieliński Janusz Teczke Director of Cracow
Rector of Cracow Dean Head of International School of Business CUE
30 University of Economics Management Department
Study Trip Switzerland
St. Galler
Business School Study Trip 2008 Study Trip 2010 Study Trip 2012
St. Galler St. Galler
Business School Business School
DIPLOMAUSBILDUNGEN FÜR MANAGER/INNEN
2018
St. Galler
Business School
Business School
Business School
European Multicultural Integrated
Management Program
European Multicultural Integrated Study‐Trip Switzerland 

Next Accomplishments:
Management Program
Studienbeginne:
October 2017
Study-Trip Switzerland
8. Januar2018
October 2018 Study-Trip Switzerland European Multicultural Integrated Management Program
International Master of Business Administration
European Mul5cultural Integrated 
- Management Program 
9. April 2018
October 2019 International Master of Business Administration MBA in Integrated Management Interna5onal Master of Business Administra5on 
9. Juli 2018 Master of Business Administration in Integrated Management
European Multicultural Integrated ‐ 
8. Oktober 2018 MBA in Integrated Management 
Die Diplomlehrgänge der Management Program
St. Galler Business School European M ulticultural Integrated
Study-Trip Switzerland Master of Business Administra5on in Integrated 
– Anspruchsvolle und praxisnahe M anagement Program
June 13 – 16, 2010 Management 
Aus- & Weiterbildung
Study-Trip Switzerland S tudy-Trip S witzerland
International
St.Galler Management-Konzept Master of Business Administration International Master of B usiness Administration
Study‐Trip Switzerland 
– Unter wissenschaftlicher Leitung June 03 – 06, 2012
June 26 – 29, 2008
S tudy-Trip S witzerland Study-Trip Switzerland
June 7 – 10, 2009 SGBS
MBA-Programmes
28 .– 30 . Juni 2007 June 5 – 8, 2011
Study Trip 2007 St. Galler Business School • Rosenbergstrasse 36 • CH-9000 St. Gallen
Study Trip 2009 Study Trip 2011
Tel. 0041 (0)71 225 40 80 • Fax 0041 (0)71 225 40 89
www.sgbs.com • seminare@sgbs.com
e r l a n d 2 0 1 8:
Study Trip 2014
y - T r i p S wit z
St. Galler

S t u d 0 18
, 2
Business School

8 – 3 0
May 2
St. Galler
Business School Business School May 31, 2016 / Tuesday
08:00 Walk to Credit Suisse AG,
May 29, 2016 / Sunday St. Peterstrasse 19, 8001 Zürich
(Meeting point hotel Montana)
20:00 Individual arrival at the hotel Montana (near
08:30 Credit Suisse AG
Zürich Main Station):
Hotel Montana •  Welcome by Dr. René Buholzer, Head Public
Konradstrasse 39 Policy & Sustainability Affairs
8005 Zürich •  Input “Public Policy – Challenges of a Swiss
Bank with global operations“
May 30, 2016 / Monday 11:00 Transfer to St. Gallen by bus
12:30 Lunch at University of St. Gallen

07:45 Meeting point Hotel Montana
13:30 University of St. Gallen, Library Building, Room
Transfer by train to Papyrus Schweiz AG, 09-012
Silostrasse 8, 5606 Dintikon
•  Dr. Joerg Hofstetter, Expert in Logistics,
University of St. Gallen, Institute of International
Study-‐Trip Switzerland 09:00 Papyrus Schweiz AG

•  Welcome by Peter Meier, CEO
•  Papyrus Schweiz AG – a success story in
Logistics LOG-HSG Input “The management of
Global Supply Chains”
15:00 Tour on the University of St. Gallen campus
the service industry
12:30 Lunch at Papyrus Schweiz AG 15:30 University of St. Gallen, Library Building, Room
European Mul5cultural Integrated Study-‐Trip Switzerland 09-012
2016
•  Patrick Minder, Chief Sales & Consulting Officer,
13:30 Future challenges of Papyrus Schweiz AG
Study‐Trip Switzerland  Management Program and possible successful strategies to deal with
JLS DIGITAL AG, Input “Digital Business
Interna5onal Master of Business Administra5on

-‐
2015 them (case study)
•  Analysis of future challenges
•  Ways and approaches dealing with those
17:30
Transformation & Digital Customer Experience”
Transfer by bus to Schwander AG,
Burggraben 24, 9000 St. Gallen
challenges
MBA in Integrated Management 18:30 Selection Schwander AG
European Mul9cultural Integrated
European Mul5cultural Integrated 
Management Program 
Master of Business Administra5on in Integrated
Management Program
10th Edi)on 15:00 Transfer by train to Chronometry Beyer,
•  Insights into the Swiss Wine Business
•  Apéro riche
Management European Mul)cultural Integrated Bahnhofstrasse 31, 8001 Zürich
Interna5onal Master of Business Administra5on  Interna9onal Master of Business Administra9on 16:00 Chronometry Beyer – Patek Philippe 20:30 Transfer to Zürich by bus
-‐ Management Program •  Input “Swiss Watch Industry: The Sales

Study-‐Trip Switzerland
‐ 
MBA in Integrated Management  MBA in Integrated Management - Perspectives”
•  Watch Museum June 1, 2016 / Wednesday
Master of Business Administra5on in Integrated  014
of Business Administra9on in Integrated
June 15 – 18, 2Master MBA in Integrated Management •  Apéro at Chronometry Beyer
07:45 Check-out Hotel Montana (Meeting Point)
Management  Management 19:30 Traditional Swiss Cheese Fondue Dinner
Restaurant Swiss Alpe Chuchi, Walliser Keller 08:15 Transfer by train to Baxter Healthcare SA,
Thurgauerstrasse 130, 8152 Glattpark (Opfikon)
Zähringerstrasse 21
Study‐Trip Switzerland  8001 Zürich
09:00 Baxter Healthcare SA
•  Welcome by Dr. Bernhard Kaumanns, Medical
June 09 – 12, 2013 Study-‐Trip Switzerland Director EMEA, GMA HP
•  Company Overview
May 31 – June 3, 2015 •  Case Study, Future Challenges
Study-Trip Switzerland 12:30 Lunch at restaurant Graf Z
May 29 – June 1, 2016 13:30 Transfer by train to Zürich Main Station

End of Study-Trip
Study Trip 2013 Study Trip 2015

«Very well structured contents, professionally and
meaningfully recited – adopted to the own com-
pany: finally a seminar that conveys a maximum of
knowledge within a minimum on time, strengthens
our capacity of teamwork and ends with a concrete
master plan.»
32
Inhouse & Consulting
➢ Inhouse Programs 34
➢ Management Consulting St. Gallen 35

Inhouse Programs
Our standard
In-house qualifications as well as deve- res into consideration. It defines which answer to your challenges and support “The training provides a wide
lopment programs that sustainably leadership qualitities are needed at a positive, continuous development of base, increases the secureness in
empower enterprises and employees which time, which place and deals with the business venture. dealing with economic questions
generally consist of a lot of measures the organizational circumstances that and can be deepened if required.”.
We are committed to maxima in quality
that are incorporated into an integrated help realizing the power of the human
and customer advantage. Each situati-
management-development-concept. resources. As a consequence sustainable
on and challenge
management quality Dr. Matthias L. Wolfgruber
Such a concept equally takes strategies, “Since many years SGBS has is seen out of an Chairman of the board
and management Altana Chemie
gowned cultures and existing structu- emerged as a leading provider of integrated and
competence arise.
company internal seminars for holistic perspec-
“Bit by bit it is possible to witness of our research activities in fields of
Together we check managers in English language..” tive. That’s why
positively changing attitudes management sciences are permanently
of our managers concerning the
how to reach fixed causes and con-
aims and desired Stefanie Sieg, texts are always taken into consideration.
operative business.”
advantages the best Manager Corporate taken into consi-
Human Resources Doing so, we are able to trigger susta-
way and propose a deration regardless inable and perceptual changes and
Dr. Herbert Schlotter,
development con- of the size of the improvements that lead organizations
Director HRM cept that fits. Together we define single, project or the company we are dedica- to success.
Wüstenrot & Württember- suitable steps to work out a sustainable ted to. Our knowledge and the findings
gische AG, Stuttgart
Inhouse Concepts:
Internal accomplishment of «open» seminars: Customized in-house seminars Combination of seminars at intercompany level Accomplishment – Languages
and in-house
The selected, open seminar will be conducted The content of these seminars are specially The trainings can be conducted in in-house
exclusively for managers out of your company. In designed for the needs and targets of your com- In the course of long-term concept it is possible training centres, specific seminar hotels or
doing so specific challenges of your company and pany. This requires an intense preparation- and to combine open seminars with customized, in- well-known seminar centres of the Business
dealing with them will be in focus next to gene- conception-phase. Duties and responsibilities house parts. The advantages of such a design School St. Gallen. At participant’s option the
ral examples supposed to transfer knowledge. of participants are taken into consideration and is the combination of interbranch exchange of whole organisation of the seminar (announ-
The conceptual design of these kind of in-house single seminar-days for which reason the semi- knowledge (within the open seminars) as well cement, hotel reservation, post-processing)
seminars can be done quite quickly. All open nar is more likely to be considered as a work- as the development of team-spirit and internal can be handled by the administration of the
seminars of the Business School St. Gallen are shop generating concrete and realizable results. exhange. Business School St. Gallen. The seminars can
likely to be conducted as in-house events. Contents of different seminars at intercompany be conducted in German, English, French or
level can be combined target-oriented and adju- Spanish.
“The participants were very sted to the specific needs of your company. Basic or complex training
satisfied – in other words –
excited. Especially one training Desing-Options for in-house trainings reach from Contact
was overwhelming and we Coaching elementary inputs dealing with specific topics
to, complex and long term training courses. As a
For requests please contact our director of
based a success-story on it.”
the Inhouse-Seminars, Mr. Christian Munt-
We coach and counsel individuals or groups in consequence it is possible to develop an optimal,
wiler, lic. oec. HSG at all times.
the course of our trainings in order to optimize individual further training that meets the needs
Andrea Fichtelmann,
their individual leadership-performance. Shared of today’s managers.
Field Readiness Email: christian.muntwiler@sgbs.ch
Manager BMO, Microsoft rules and basic conditions are fixed during the Phone: 0041 (0)71 225 40 80
Deutschland GmbH training. Fax: 0041 (0)71 225 40 89
34
Our Understanding of Consulting
Management Successful consulting is characterized

by the perception of an integrated,
Depending on the situation of our cli-
ents, our senior consultants may take
St.Galler Integrationspyramide
holistic perspective. Standard solu- charge as methodology supplier mode-

Consulting tions, short-term pseudo-optimiza- rating a specific process. On the other
tions, quick shots and the proposal of hand, they may take the role of a sichtbare
St. Gallen management-trend measures are not

part of such a perspective. Based on
coach basing substantial recommenda-
tions on their knowledge, the role of a L
KO EIS
Ergebnisse
&
SE N
ES TIO
the proven, and well-known St. Gallen critic questioning obtained solutions or OP TU
––
ER NG
ROZ OSI
AT & AUFTRÄGE P SP
IO DI
Management Approach – the “Concept they may be a trainer educating exe- P
N
&
ON -
VE RO TI NT
of Integrated Management” – develo- cutives in the rules of entrepreneurial RH BL
AL EM
OPERATIV SA E
NI EM ME
The Integrated
A
G AG TE
TE -
OR AN YS
ped by our former scientific director, success, and empower them to cater UN
TE
N PROGRAMME M S
S-
EN
Prof. (emer.) Dr. Dres. h.c. Knut Bleicher implementation. More frequently, our R
KU NE
LT HM STRATEGISCH N
R S
M G
EH SUN
UR EN
TE RFA
– our Senior Consultants focus on your clients request one of our senior con-
Consulting
S- UN VE
UNTERNEHMENS-
challenges – in order to support your sultants to become a full-time interim POLITIK
company accomplishing the desired manager on their behalf. NORMATIV
Approach St. Gallen success.

The Business School St. Gallen has
Based on this framework we have long lasting expertise and experiences UNTERNEHMENSENTWICKLUNGSPFAD
established a reputation as realization- in training and consulting of a holis- © Dr. C. Abegglen
driven consultants. Success in imple- tic and integrated approach. In doing

mentation is our driving force and our so consultants of the Business School any self-initiative from the begin-
benchmark. Co-creating action alter- St. Gallen are having a big and valu- ning? Equals the customer of today the
natives based on a holistic approach, able network in order to give an all- customer of tomorrow? Can we reach
cascading them to concrete and realis- embracing answer to the challenges of our prospective aims with the cur-
tic measures and actively accompany- your company. As a consequence very rent processes? How can we empower
ing the implementation processes are often questions arise that go beyond employees in order to increase their
in the focusSt.Galler
of each consulting project. financial ratios and deal with effective
Unternehmensentwicklungs-Prozess performance? How to build up resour-
challenges of the com- ces that capacitate for future innova-
INITIIERUNG
pany, as for example: tions?
Um
Unter Integrierter
nehmensentwicklungsprozess
feld
How can visions be Holistic and integrated consulting

R
NE
Normativ Aktivitäten
EIG
IST
beneficial? Why orga- means dealing with relevant questions
Strategisch
KONFIGURATION
Ausgangslage
Verhalten
nizations do not imple- and selecting information. Only this
Operativ Struktur
Stabilisierung der Annahmen über unser Unternehmen und unser Geschäft
ment them due to a lack way it is possible to implement integ-
SOLL
Normative Ebene of coordination of suc- ral solutions in daily business and for
cess factors and market
Unternehmensentwicklung als Erfolgspotenzial
KONFIGURATION
example to build up a concrete, renta-
Sprun t?
Synthese g in di as nich Analyse
Untern e Zukunft • Was wollen wir sein – w ion
OPTIONEN ehmensp is
hilosophie • Missionen • V
positions? Why should ble market position, that guarantees a
St. Galler Business School Programme Problemlösung
Strukturen Finanzen markets be developed sustainable corporate development.
Rosenbergstrasse 36 TRANSITION
UMSETZUNG Markt HRM when finally, financial
CH-9000 St. Gallen Produkt WS-Kette
Strategische Ebene
resources are missing The Consultants and Lecturers of the
Umsetzun
g nach Innen & Aussen
or entrepreneurial risks Business School St. Gallen will be
Phone 0041 (0)71 225 40 80 Prozesse AUfträge reign? What is the use pleased to answer any questions you
may have and to generate possible
Markt
of implementing a sys-
Finanzen
Fax 0041 (0)71 225 40 89 OPTIMIERUNG
solutions for your company that con-

Produkt
tem of objectives and
HRM
Leistung
E-Mail seminare@sgbs.ch Operative Ebene

PERFORMANCE
Optimierung
• Performance qualifications when vince you and your staffs and that we
Internet www.sgbs.ch over-complexity and implement together with you.
Ergebnisse
difficult structures block

© Dr. C. Abegglen

Registration, Administration, Enrollment
Office you pay the daily delegate rate directly to of a later re-scheduling the entire seminar ce, however only up until 3 weeks before
the hotel as well. The daily delegate rate fee is forfeited. Alternatively, a booking the seminar start, without being liable for
of the conference centers in London, Bos- for a substitute participant can be made compensation for any resulting consequen-
Rosenbergstrasse 36
ton and Shanghai is billed directly by the up until 4 working days before the start ces.
CH-9000 St. Gallen
St. Galler Business School and forwarded to of the seminar. For booking a substitute
Phone: +41 71 225 40 80
the conference center. participant, an administration fee of CHF
Fax: +41 71 225 40 89 Insurance, Liability, Price Changes
300.– will be charged.
Internet: www.sgbs.ch
The course fee is charged after the We recommend that you take out cancel-
E-Mail: seminare@sgbs.ch
registration and has to be transferred by If a participant is obliged for compelling lation insurance policy covering cancella-
6 weeks before the seminar starts. reasons to change a booking for an indi- tion due to illness and other occurrences.
vidual seminar part so as to attend this in Likewise, it is the client’s own personal
Announcement, Confirmation, Hotel Please note that missed lectures due to another session, then a change in booking responsibility to insure against or cover all
tardiness or absence are not refunded fee of CHF 300.- will be charged. The par- possible damages or losses which might
Please complete and return the attached and cannot be made up later. It may be ticipant should be aware, that in this case either directly or indirectly arise from the
registration form by e-mail, fax or post. necessary to apply minor changes to the program adaptations or alterations may attendance at a seminar. No matter whe-
program in order to guarantee a successful occur. Please therefore contact us 10 days ther it is due to accident, illness, personal
All announcements are accurately checked, course. before the start of the seminar in order to liability, theft, cancellation of the seminar
in order to set up interesting groups. talk the seminar program over for preven- by the organiser, or from damage resulting
ting program overlaps. from the use of the imparted Management
After checking the announcement you will Certificate
knowledge on the part of any participant
get a written registration confirmation Due to the participation of the seminar you or the company appointed to us. Any lia-
and the bill for the course fee as well as Cancellation / Withdrawal
will get a seminar certificate. bility on our part is expressly precluded.
detailed information to the hotel and arri- The cancellation of an enrolment (a com- All matters are subject to Swiss law, the
val. In case of an overbooked course we plete withdrawal) is possible up until 3 place of jurisdiction is St. Gallen. By the
will contact you immediately. Hotel reser- Information to the Seminar Hotels months before the start of a seminar with- publication of new prospectus / brochures,
vations are directly carried out by the par- out charge. In the case of a cancellation all previous details pertaining to contents,
ticipants. You benefit from a very reaso- More information regarding our seminar
hotels you can find directly on the internet (complete withdrawal) up until 8 weeks speakers and prices cease to be valid.
nable seminar flat rate. Carefully selected before the start of the seminar, 20% of the
4- and 5-star hotels favour a stress-free (www.sgbs.ch).
course fee will be charged, in the case of Volume January 2018
learning atmosphere. a cancellation (complete withdrawal) up
Change of Booking, Postponement until 6 weeks before the start of the semi-
Please note that partial participation in a nar, 40% of the course fee will be charged.
course is only possible after consulting the If attendance at a seminar has, for com-
pelling reasons, to be postponed, an admi- After this time, the entire course fee is to
study direction. be paid as a forfeit, unless provision has
nistration fee of CHF 300.- will be charged.
A re-scheduling is possible only up to 6 been made via re-booking for a substitute
Course Fee, Hotel costs, Topics weeks before the start of the seminar, and participant.
The course fee (plus VAT, depending where only once. Seminars and parts of seminars
not attended are forfeited. In the case The booking of a replacement participant
the seminar takes place) includes tuition or deputisation is to be made at the latest
and all course material. Hotel charges as of booking changes later than 6 weeks
before the start of a seminar, following 4 working days before the start of the
for example accommodation, breakfast, seminar. In the case of booking a replace-
subsistence of the hotel or conference re-scheduling fees will be billed: up until 4
weeks prior to the start of the course, 20% ment participant, an administration fee of
center are not included. These charges are CHF 300.- falls due. In principle, seminars
billed by the Hotel directly to the partici- of the course fee; up until 2 weeks prior to
the start of the course, 40% of the course may, due to force majeure or because of
pants. Of course it is possible not to spend an insufficient number of participants, be
the night at the seminar hotel. In that case fee; up until 1 week prior to the start of
the course, 80% of the course fee. In case cancelled by the organiser at short noti-
Enrollment
Seminar-Name Business type, number of employees
Seminar-Number, Seminar-Date Telephone
Enrollment Form First Name, Family Name Fax
Company e-mail
We are pleased because of your enrollment.
Adress Job title
Mail or Fax to: Country, ZIP-Code, City Date
Business School St. Gallen Date of Birth Signature 01/18

Rosenbergstrasse 36
CH-9000 St. Gallen
Enrollment
Phone +41 71 225 40 80 Seminar-Name Business type, number of employees
Fax +41 71 225 40 89
Internet www.sgbs.ch/international Seminar-Number, Seminar-Date Telephone
First Name, Family Name Fax
Company e-mail
Adress Job title
Country, ZIP-Code, City Date
Date of Birth Signature 01/18
2018-19 St. Galler

Seminar-Name Business type, number of employees
Enrollment
Business School
Seminar-Number, Seminar-Date Telephone
Seminars
in English First Name, Family Name Fax
Company e-mail
Open & Customized Programs Adress Job title
Country, ZIP-Code, City Date
37 Date of Birth Signature 01/18

Rosenbergstrasse 36
CH-9000 St. Gallen

Rosenbergstrasse 36
CH-9000 St. Gallen

Rosenbergstrasse 36
CH-9000 St. Gallen
Rosenbergstrasse 36
CH-9000 St. Gallen
Phone 0041(0)71 225 40 80
Fax 0041(0)71 225 40 89
Internet www.sgbs.ch/international
2017-18 St. Galler
Business School
International
Management
Education
Open & Customized Programs

St. Galler
2018–2019 Business School
International
Management
Education
Boston Frankfurt Hamburg

Cracow London Köln
Luzern Shanghai St. Gallen
München Zürich
St. Gallen
2018–2019 INTERNATIONAL
Business School
• Seminare
• Private Coaching
• Workshops
• International Senior • Asia Week

Management Programme • International Junior Management Program
• Strategy Week Boston • Leadership for Talents
• Leadership Week Boston • Financial Management for Talents
• Finance Week London • Strategic & Marketing for Talents
Boston Cracow Frankfurt London Hamburg Köln
Luzern München Shanghai Zürich St. Gallen

St. Gallen
Business School
Seminare
Private Coaching
Workshops


St. Gallen
Business School
Seminare
Private Coaching
Workshops


St. Gallen
BOSTON INTERNATIONAL
Business School
CRACOW
FRANKFURT
LONDON Seminare
HAMBURG Private Coaching
KÖLN
Workshops
LUZERN
MÜNCHEN
SHANGHAI
ZÜRICH
ST. GALLEN 2018
sgbs.ch/international • Finance Week London • Strategic & Marketing for Talents

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2018-19 St.

Senior Programs Junior Programs MBA & Diploma Programs Inhouse & Consulting

Business School St. Gallen

International Junior Programs

International Junior Management Program18 Administration and Registration 36

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International Junior Management Program18 Administration and Registration 36

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