Escolar Documentos
Profissional Documentos
Cultura Documentos
J.V ARTS
INSTITUTE FOR ARTS
& CRAFTS
10th April 2010 - 10th May 2010
VEDIKA BISANI
2ND
B. Com (A&F)
0801168
ACKNOLEDGEMENT
thank him for his suggestion and help to prepare this report.
WHY?
My reason to choose JV Arts Institute for Arts & Crafts was to get a taste of
entrepreneurship and familiarise myself with the process of starting a
company and running it successfully.
The aim was to contribute effectively to the company and grow
progressively.
WHEN?
10th April 2010 - 10th May 2010
WHERE?
JV Arts Institute of Arts & Crafts, Mylapore
New No 8,
Kennedy 1st Street,
Mylapore,
Chennai 600 004
HOW?
A brief on what we did and how we learnt:
This letter on behalf of JV Arts is to make you aware that we accept your
letter dated (10th April – 10th May).
We have chosen to have Vedika Bisani of 2nd B.Com (A&F) Shift 1 as an
intern in our company for the month of April & May (10th April 2010 - 10th
May 2010).
Regards,
Shamla Devi
(Mentor)
J.V Arts
ARTS & CRAFTS
Art and Crafts are entirely human creations, they need human excellence,
passion and love to be brought forth. It comprises a whole host of
activities and hobbies that are related to making things with one's hands
and skill.
Arts and crafts are the most exciting time for students. The creative bug
takes over and the imagination climbs to new heights! As an educator for
these young students we find new ways or maybe old ones rejuvenated,
to incorporate targeted goals while having fun. Some of the most
incredible times evolve from the simplest activities created using
homemade mixtures. Practice of arts and crafts help students grow as
individuals, recognizing their creative skills and developing them.
COURSES:
KIDS ADULTS
Basic Drawing One Stroke Painting
Pencil Shading Fabric Painting
Oil Pastels Glass Painting
Water Colouring Reverse Glass Painting
Oil Painting Oil Painting
Acrylic Painting Saree Painting
Dry Pastels Coffee Painting
Soft Pastels Pot Painting
Nib Painting Glass Fusion Work
Melting Painting Decopauge
Glitter Painting Mural Art
Cotton Painting Kerala Mural
Knife Painting Vastu Mural on glass
Texture Painting Flower Making
Paper craft Mehendi Designs
Origami work Rangoli Patterns
Paper quilling work Fine Art Work
Embossed craft Paper Craft
Moulding art Punch Craft
MARKET STUDY:
The presence of this service in the city is vast and the market is widely
explored and penetrated. But the good news is that the demand for the
service is high too. It is important to know who we are looking at and what
we will provide.
TARGET AUDIANCE:
School going kids
College students
Housewives
Teachers Trainees
Aspiring Entrepreneurs
Why housewives?
Helping them realise the potential in themselves and encouraging them to
change this hobby into a part time/ full time career path.
APPROACH:
1) REGULAR COURSES:
KIDS ADULTS
Basic Drawing One Stroke Painting
Pencil Shading Fabric Painting
Oil Pastels Glass Painting
Water Colouring Reverse Glass Painting
Oil Painting Oil Painting
Acrylic Painting Saree Painting
Dry Pastels Coffee Painting
Soft Pastels Pot Painting
Nib Painting Glass Fusion Work
Melting Painting Decopauge
Glitter Painting Mural Art
Cotton Painting Kerala Mural
Knife Painting Vastu Mural on glass
Texture Painting Flower Making
Paper craft Mehendi Designs
Origami work Rangoli Patterns
Paper quilling work Fine Art Work
Embossed craft Paper Craft
Moulding art Punch Craft
2) CERTIFIED COURSES OFFERED IN SCHOOLS &
COLLEGES:
2) GLASS PAINTING
Syllabus
a) Stained glass painting
b) Reverse glass painting
c) Crackle glass painting
d) Crystal glass painting
e) Mobile hanger
Materials required
Glass, Design sheet, Glass colours, Reverse glass, Acrylic colours, Fabric
glue, Gold paint, Glass, Crackle medium, Brush, Crystal glass liner, Solvent
based glass colours, Ohp sheets.
3) MURAL ART
Syllabus
a) Glass mural
b) Wood mural
c) Pot mural
d) Mural on pen stand
e) Key chain and dollars
Materials required
Mirror, Shilpkar 1kg, Acrylic colours, Wood, Pot, Pvc pipes, Brush,
Chains glue, Glass fabric glue, Tools
5) JEWELLERY DESIGNING
Syllabus
a) Necklace
b) Studs
c) Earring
d) Bangle
e) Anklet
f) Loreals set
g) Paper jewellery
h) M-seal jwellery
i) Bracelet
8) FABRIC PAINTING
(Basic and advance)
Syllabus
a) Regular tech
b) Smudging tech
c) Dry tech
d) Wet on wet
e) Inner to outer tech
f) Neutral shades
g) Colour wheel
h) Sponging tech
i) Secondary colours
j) Tertiary colours
k) Masking tech
l) Stipling paint
m) Embroidery tech
Materials required
Fabric materials – 2mts, Sunflower kit- 10 shades, Brushes no-6,8 &10,
Embroidery frame, Design sheet – 15 types, Yellow carbon, Chudidar
material – 2mts,
3D outliner, Stones, And glasses.
9) METAL CRAFT
Syllabus
a) Metal embossing
b) Metal art work
c) Crush foil work
d) String work
Materials required
Aluminium sheet, Embossing tools, Anti rust paints, Aluminium thin sheet,
Scissors, Board cloth, Card board, Cloth, Aluminium string, Food foil,
Fevicol, Glass colours.
FEATURES:
• Courses in Embroidery.
• Certified Courses offered in Schools and colleges.
• Teachers Training Courses conducted.
• Special Courses on Tribal Traditional Art of different States of India.
• Summer Camps conducted.
• Flexible timings for housewives and working professionals.
• Aim to promote self employment and entrepreneurship.
• Programmes for Limca Book of Records conducted.
• Programmes for Guinness book of records conducted.
GROWTH:
IN MYLAPORE:
Amaze Arts & Crafts
Vignesh Arts & Crafts
Childrens Club Society
Chitra Sandesa
Talent Development For Arts And Crafts
Bbv Centre For Slow Learning Children
Lets Do Something
Kid Zone
Craft Basket
Saraswati Arts
And about 12 others
ANALYSIS:
• Institute for Arts and Crafts is a widely explored market.
• There are hundreds of established companies in this field.
• The companies have market presence and consumer awareness.
• It is important to make sure that JV Arts makes its presence felt in
the market by using different tools of marketing and reaching out to
the customers.
MARKETING STRATERGY:
• Taking up workshops and skill courses in schools and colleges.
• Also, distributing pamphlets in schools, associations, parlours and
colleges will lead to better prominence.
• Lists of schools, colleges and women associations that can be
targeted are enclosed.
• Conducting various programmes.
• Writing articles on Arts and Crafts in various magazines and news
papers.
• Word to Mouth publicity.
WOMEN ASSOCIATIONS:
All India Women Democratic Association- Triplicane- +(91)-(44)-
28511231, 28511819
Indira Nagar Womens Association- Adyar- 9445249258,
9445121622, 9940181050
Ahi Academy For Women- T Nagar- +(91)-(44)-28152858
Joint Action Council For Women- Mylapore- +(91)-(44)-24643827
Womens Welfare Society- Tharamani- 9444129861
Anna Nagar A- Block ladies Association- Anna Nagar- +(91)-
(44)-26287213
Goodwill Association- Ashok Nagar- +(91)-(44)-42118436
WORK DONE:
Market Study & Analysis
Collecting Database of:
• Schools
• Colleges
• Women Associations
Registration with Just Dial
Designing of Website
Designing of Pamphlets
Designing Various courses
Framing letters to schools and colleges.
Approaching:
• Ethiraj College
• WCC College
• Stella Maris College
• Anna Adarsh College
• Velliamal College
• Petrician College
• MGR Janaki College
• KRMM College
• Jain College
List of colleges:
1. Ethiraj college
2. Women’s Christian college
3. Stella Maris college
4. Loyola college
5. IIT
6. Anna university
7. Vivekananda college
8. Venketeshwara engineering college
9. S R M engineering college.
10. SSN college
11. Eshwari engineering college
12. Sathyabama engineering college
13. St.joseph college
14. Panimalar engineering college
15. Hindustan engineering college
16. D.G vaishnva
17. Crescent
18. RMK
19. GSS
20. Meenakshi
21. MCC
22. JPR
23. Madras university
24. MNM
25. SIET
26.Sastr
JV Arts Institute of Arts & Crafts
New No 8, Kennedy 1st Street, Near Isabel Hospital, Mylapore, Chennai-
600004 www.jvarts.com, vindevi@gmail.com, vin@airtelmail.in Contact- 044-
24983584, 9840944614
To,
The Principal,
Chennai
Sir/Madam,
On behalf of JV Arts Institute for Arts & Crafts, this letter seeks to make
you aware of the workshops offered by our institute. This is a certified
workshop which also comes under the Limca book of records.
For further details, please feel free to contact us. We look forward for a
positive response from your side.
Regards,
To,
The Principal
Sir/Madam,
On behalf of JV Arts Institute for Arts & Crafts, this letter seeks to make
you aware of the courses offered by our institute as a certified training
programme in your institution.
Our courses are designed for a period of 40 hours and are aimed at
recognising and enhancing the artistic and entrepreneurial skills of your
students. Further details about JV
Arts and courses offered are enclosed within.
For further details, please feel free to contact us. We look forward for a
positive reply from your side.
Regards
This letter on behalf of JV Arts is inform you that your student, Vedika
Bisani of 2nd B.Com (A&F) Shift 1 has completed one month of internship in
our company for the month of April & May (10th April 2010 - 10th May
2010).
Regards,
Shamla Devi
(Mentor)
J.V Arts
COMPANY
PROFILE
JV ARTS
Arts and Crafts Institute for kids and
adults
JV Arts Institute for Arts &
Crafts
DESCRIPTION: Training Institute for Arts and Crafts
Arts and crafts are the most exciting time for students. The creative bug
takes over and the imagination climbs to new heights! As an educator for
these young students we find new ways or maybe old ones rejuvenated,
to incorporate targeted goals while having fun. Some of the most
incredible times evolve from the simplest activities created using
homemade mixtures. Practice of arts and crafts help students grow as
individuals, recognizing their creative skills and developing them.
Our Mentor
Our syllabus is DESIGNED by Mrs. Shyamala DEVI well known as “shyama
akka of chutti tv” under whose guidance and leadership does our institute
impart quality training in arts and crafts.
Who do we train ?
School going kids
College students
Housewives
Teachers Trainees
Aspiring Entrepreneurs
Why school kids?
Every student has some talent which has to be revealed by providing a
path way to make them realize. Arts are the only way students can
express their thoughts.
At J.V arts the talent of the student is bought out and their creativity is
used.
Why housewives?
Helping them realise the potential in themselves and encouraging them to
change this hobby into a part time/ full time career path.
REGULAR COURSES:
KIDS ADULTS
Basic Drawing One Stroke Painting
Pencil Shading Fabric Painting
Oil Pastels Glass Painting
Water Colouring Reverse Glass Painting
Oil Painting Oil Painting
Acrylic Painting Saree Painting
Dry Pastels Coffee Painting
Soft Pastels Pot Painting
Nib Painting Glass Fusion Work
Melting Painting Decopauge
Glitter Painting Mural Art
Cotton Painting Kerala Mural
Knife Painting Vastu Mural on glass
Texture Painting Flower Making
Paper craft Mehendi Designs
Origami work Rangoli Patterns
Paper quilling work Fine Art Work
Embossed craft Paper Craft
Moulding art Punch Craft
MURAL ART
Syllabus
a) Glass mural
b) Wood mural
c) Pot mural
d) Mural on pen stand
e) Key chain and dollars
Materials required
Mirror, Shilpkar 1kg, Acrylic colours, Wood, Pot, Pvc pipes, Brush,
Chains glue, Glass fabric glue, Tools
JEWELLERY DESIGNING
Syllabus
a) Necklace
b) Studs
c) Earring
d) Bangle
e) Anklet
f) Loreals set
g) Paper jewellery
h) M-seal jwellery
i) Bracelet
ORIGANIC STORIES
Syllabus
h) Origanic craft
i) Popup cards
j) Bamboo tree
k) Paper bag
l) Photo frame
m) 3D foil work
n) Puppet dolls
Materials required
Greeting card, Popup design sheet, Origanic colour papers, Canson sheet,
Newspaper, Glue and gloss, Acrylic colours, Double crape paper, Shilpkar,
Fowl card board, Scissors, Black paint, Aluminum foil, Mount board, Paper
cutter, Crackle medium, Acrylic colours, Shilpakar, Tools
FABRIC PAINTING
(Basic and advance)
Syllabus
n) Regular tech
o) Smudging tech
p) Dry tech
q) Wet on wet
r) Inner to outer tech
s) Neutral shades
t) Colour wheel
u) Sponging tech
v) Secondary colours
w) Tertiary colours
x) Masking tech
y) Stipling paint
z) Embroidery tech
Materials required
Fabric materials – 2mts, Sunflower kit- 10 shades, Brushes no-6,8 &10,
Embroidery frame, Design sheet – 15 types, Yellow carbon, Chudidar
material – 2mts,
3D outliner, Stones, And glasses.
METAL CRAFT
Syllabus
e) Metal embossing
f) Metal art work
g) Crush foil work
h) String work
Materials required
Aluminium sheet, Embossing tools, Anti rust paints, Aluminium thin sheet,
Scissors, Board cloth, Card board, Cloth, Aluminium string, Food foil,
Fevicol, Glass colours.