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CHAPTER I
1.1-INTRODUCTION
CHAPTER II
INDUSTRY PROFILE
Soft drinks can trace their history back to the
mineral water found in natural springs.
Bathing in natural springs has long been
considered a healthy thing to do, and mineral
water was said to have curative powers.
Scientists soon discovered that gas carbonium
or carbon dioxide was behind the bubbles in
natural mineral water.
The first marketed soft drinks (non-
carbonated) appeared in the 17th century. They
were made from water lemon juice sweetened
with honey. In 1676, the Champagne
Lemonades of Paris was granted a monopoly
for the sale of lemonade soft drinks. Vendors
would carry tanks of lemonade on their backs
dispensed cups of the soft drink to thirsty
Parisians.
In 1767, an Englishmen, Mr. Joseph Priestley,
created the first drinkable manmade glass of
carbonated water. Three years later, the
Swedish chemist Torbern Bergman invented a
generating apparatus that made carbonated
water from chalk by the use of sulphuric acid.
Bergman’s apparatus allowed imitation
mineral water to be in large amounts.
In 1810, the first U S patent was issued for the
“means of the mass manufacture of imitation
mineral waters” to Simons and Rundell of
Charleston,
South Carolina.
Carbonated beverages did not achieve great
popularity in America until1832, when John
Mathews invented his apparatus for the
marking carbonated water. John Mathews
mass manufactured his apparatus for sale to
others.
The drinking of either natural or artificial
mineral water was considered healthy practice.
American pharmacists, who were selling most
of the mineral waters, started to add medicinal
and other flavourful herbs to the unflavoured
beverage: e.g., birch bark, dandelion,
sarsaparilla and fruit extracts. The early
drugstores with their soda fountain become a
popular part of American culture. Customers
wanted to take the drinks home with them and
the soft bottling industry grew from the
customer demand.
Over 1,500 U S patents were filed for a cork,
cap or lid for the carbonated drink bottle tops.
The bottles were under a lot pressure from the
gas. Inventers were trying to find the best way
to prevent the carbon dioxide (bubbles) from
escaping. In 1892, William Painter, a
Baltimore machine shop operator, patented
The “Crown Cork Bottle Seal”.was the first
very successful method of keeping the bubbles
in the bottle. In 1899, the first patent was
issued for a glass-blowing machine for the
automatic production of glass bottles. Earlier
glass bottles had all been hand- blown. Four
years later. The new bottle-blowing machine
was in operation.
COMPANY PROFILE
Products of PepsiCo
Food products
PepsiCo’s foods division Frito-Lay is the
leader in the branded salty snack market. All
its products are free of trans-fat.
It manufactures Lay’s potato
chips, Cheetos extruded snacks, Uncle
Chipps and traditional snacks under
the Kurkure and Lehar brands. The company’s
high-fibre breakfast cereal, Quaker Oats and
low-fat and roasted snack options
like Aliva increase the number of healthy
choices available to consumers.
Cheetos
Kurkure
Lay’s
Quaker Oats
Beverages
PepsiCo India’s expansive portfolio
includes iconic refreshment
beverages Pepsi, 7UP, Mirinda, Slice and Mou
ntain Dew, in addition to low-calorie options
such as Diet Pepsi, hydrating and nutritional
beverages such as Aquafina drinking water,
isotonic sports drink Gatorade and fruit juices
such as Tropicana and Tropicana 100%.
7UP
Aquafina
Mirinda
Mountain Dew
Pepsi
Slice
Tropicana
7up
7up is ½, 400 ml, 1, 2, 2 ¼ litre bottles and
100 ml tin available in the market.
Mirinda
The mirinda beverage is 100 ml, 1/2 ltr, 1ltr,
2ltr, 2 ¼ltr Quantities are available in the
market
Mountain dew
The mountain dew is available in ½, 1, 2, 2 ¼
in the market
Pepsi
The pepsi is available in 100 ml, ½ltr, 600 ml,
1 ltr, 2ltr, in the market
Tropicana
The Tropicana is available in 100 ml, ½ltr,
1ltr, 2ltr in the market. It is different flavours
are available in the market. apple, guava,
mango, orange, pomegranate
Slice
Slice juice is available in 100 ml, ½ ltr, 1 ltr, 2
ltr in the market.
RESEARCH METHODOLOGY
METHODOLOGY
I. Research design
The research design is the blueprint for the
fulfilment of objectives and answering
questions. It is a master plan specifying the
method and procedures for collecting and
analysing needed information.
Primary sources
Secondary sources
V. Area of study
Questionnaire
I. Demographical information
4. Sex
5. Marital status
6. Educational status
6. Occupational status
7. Income level
II. Awareness
IV. Satisfaction
22. Findings
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23. Suggestion
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