Impact of bringing universal studios

TABLE OF CONTENTS

SR TOPICS
NO.
1
SIZE AND SCOPE OF THE GLOBAL TOURISM AND HOSPITALITY INDUSTRY

2 UNIVERSAL STUDIOS

3 TRAVEL AND TOURISM INDUSTRY PAKISTAN

4 THE GLOBAL TOURISM AND HOSPITALITY INDUSTRY

5 ORGANIZATIONAL FRAMEWORK

6 ROLE OF STAKEHOLDERS GOVERNING TOURISM AND HOSPITALITY

7 THE HISTORY OF THE TOURISM AND HOSPITALITY INDUSTRY

8 BRANDING AND BRAND LOYALTY OF HYATT

9 TOURISM AS HOSPITALITY GLOBALIZATION STRATEGIES AND RISK

10 STRATEGIC ALLIANCE
11 FRANCHISING

12 RECOMMENDATIONS

13 CONCLUSION

Toheed GDHM-01 AHLA

 Impact of bringing universal studios

ACKNOWLEDGEMENT

I would like to express my deepest appreciation to all those who provided me the possibility to
complete this report. A special gratitude I give to our final year project manager, Miss Zahra Mir,
whose contribution in stimulating suggestions and encouragement, helped me to coordinate my
project especially in writing this report.

A special thanks goes to my Executive Director, Mian Shahid Mahmood, who help me to assemble
the parts and gave suggestion about the task “AHLA PROJECT”.

Toheed GDHM-01 AHLA

 Impact of bringing universal studios

ABSTRACT

According to various reports on tourism development an important role is being played by Pakistan
in hospitality and tourism in Asia. In order to increase the pace of development through tourism
and hospitality and to promote the expansion of universal studios in Pakistan, this case study has
been carried out. The following research discusses and explain the impact of bringing universal
studios to Pakistan, with regards to tourism and hospitality industry. The research is divided into
five sections. Firstly discussed are the dimensions of the world wide tourism and hospitality
industry. Secondly, the subsectors that exist within the tourism and hospitality industry are
explained. Thirdly, the factors that effect in industry in any way are researched upon. Furthermore,
the development and expansion of international tourism and global hospitality brands and brands
names are explained. Lastly the conclusion through research describes that Pakistan will gain ideal
location for universal studios.

Toheed GDHM-01 AHLA