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INTRODUCTIONINTRODUCTIONIn a global scenario India has attracted all the major companies functioning across the globe

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Marketing has played a very major role in product innovation, branding and media communications

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Today the biggest problem in the market is counterfeiting

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In addition, counterfeiting goods are illegal, low priced and often lower quality

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So many industries observing counterfeit problem including propriety foods, medi

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India is one of the biggest markets for counterfeit products in South Asia which

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It has been seen that there is only small difference between the original and

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Counterfeit can have defined as illegal copying of the original products with different but
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displayed on the same shelf in shopping malls or retail outletsToday’s counterfeiting of products is

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It is the production of replicas that have identical packaging, trademarks, and labels as

964692.r.bat.bing.com researchgate.net researchgate.net 964692.r.bat.bing.com

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“The unauthorized duplication of a product protected by one or more intellectual property rights” is

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“Counterfeiting products are trade products that were identical with genuine products or products that

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Moreover, counterfeit product is a product, which has been illegally duplicated to appear identical

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be harmful to the consumer due to the inferior quality of materials used in its

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Counterfeiting of name appears to be a major problem for brand name, luxurious and

INTRODUCTIONINTRODUCTIONIn a global scenario India has attracted all the major companies functioning across the globe. India is one of
the biggest markets for counterfeit products in South Asia which effected the economy negatively since many years. Marketing has played a very
major role in product innovation, branding and media communications. Today the biggest problem in the market is counterfeiting. It has been
seen that there is only small difference between the original and the counterfeit products like (Adidas-Abidas, Lifebuoy-Lifejoy etc.). Counterfeit
can have defined as illegal copying of the original products with different but similar brand name. Customer purchase the product by assuming
that they are purchasing the original product, but because of he less awareness or due to misguidance of the salesperson or similar products
displayed on the same shelf in shopping malls or retail outletsToday’s counterfeiting of products is very profitable industry. It is the production of
replicas that have identical packaging, trademarks, and labels as the genuine products but use inferior quality materials.“The unauthorized
duplication of a product protected by one or more intellectual property rights” is counterfeiting. In addition, counterfeiting goods are illegal, low
priced and often lower quality. “Counterfeiting products are trade products that were identical with genuine products or products that were difficult
to be differentiated from the registered trademark. Moreover, counterfeit product is a product, which has been illegally duplicated to appear
identical to the genuine product. Even though counterfeit goods are easily affordable, cheaper and easily available but they may be harmful to
the consumer due to the inferior quality of materials used in its manufacturing. Counterfeiting of name appears to be a major problem for brand
name, luxurious and high priced consumer products. So many industries observing counterfeit problem including propriety foods, medi

Total 10680 chars (2000 limit exceeded) , 292 words, 11 unique sentences, 71% originality