This 'VOGUE' front cover features Lady Gaga, a female

figure who represents empowerment of women via women's

rights. This suits the specific edition; 'The power issue' as
immediately she becomes celebrity endorsement for the
target audience of this style of magazine. She is situated in
the centre of the mise-en-scene with a powerful yet
seductive stance suggesting her authority, influence and
possible danger. Although the cover has a large amount of
copy there are no other images, this focuses the audience on
Lady Gaga herself continually portraying the message of
'power'. Additionally, the phrase of ‘Cry Freedom’ creates
relevance to feminism further enforcing the purpose of the
magazine and its ‘cry’ for empowerment of women.
Furthermore, the colour scheme of light green, magenta pink
and the nude colour of her clothing enforces the seasonal
spring wear featured in the '574 pages'. Therefore, the content and purpose of the magazine is
highlighted before the reader even picks up the magazine. The masthead is written in serif which
is a traditional font. Also, it has been used by the company repetitively and has become
recognisable to the magazine, allowing a brand image to be created. However, the other copy is
in sans serif and presents a more modern and minimalistic approach, appealing to a wider
audience as it does not suggest the magazine as a whole is produced for a specific/niche group.
Several parts of the copy have been made larger and highlighted in a magenta pink colour of
font, this is used to ensure the most important parts of the cover stand out to the readership so
they don't have to indulge in what could seem irrelevant detail. However, sensational language is
used through 'showstopping' which despite not being a feature in magenta pink highlight anchors
the '574 pages'. Thus enabling the readership to feel as though they have to know what the
magazine entails as the languages is dramatic implying the uniqueness as they want to express
the difference of VOGUE from an average weekly fashion magazine. Also, Lady Gaga’s name is
highlighted in the magenta pink font as it anchors the image itself ensuring the readership make
the connection of the celebrity’s purpose on the magazine (in this case it is typical of the ‘power’
edition). However, below this the names of other celebrities such as; ‘Emma Stone’ and ‘Sandra
Lee’ are featured, by using the full names of the celebrities on the front cover it suggests
formality presenting the magazine as one suited to the AB audience as it conforms to the typical
conventions. The magazine also comments on ‘mothers and daughters’ which enforces a family
friendly approach to the magazine again implying the ABC1 target audience. This is relatable as
the media audience of vogue is 35% AB and 67% ABC1.
 The masthead is written in serif which is a font
traditionally used in business and law documents.
Therefore, by using the font type as the masthead of a
magazine for a long period of time it become
recognizable to the company itself and portrays the
objective of their brand image – to be appealing to an
ABC1 demographic. Furthermore, the masthead can be
recognized alongside the ‘ELLE” collection of clothes
and makeup reinforcing its appearance as a woman’s
magazine as well as the translation of ‘ELLE’ which is
‘she’ again enforcing the sophisticated attitudes of the
magazine. However, the other copy on the cover is in
sans serif and similarly to the VOGUE magazine (above)
presents a more modern and minimalistic approach,
appealing to a wider audience as it does not suggest the
magazine as a whole is produced for a specific/niche
group. This coincides with the actual media profile of the
majority being of the ABC1 groups. Rosie Huntington-Whiteley, a famous model, is featured on
the front cover of the magazine which is typical of fashion magazines. Additionally, in support
of the fitness edition her midriff is on show, perhaps providing a goal for the specific target
audience. Furthermore, there are no other pictures on the cover of the magazine, this focuses the
reader’s attention on the main image itself and engages them to the rest of the magazine as they
are obliged to continue reading. The colour scheme of the ‘ELLE’ magazine is simplistic to suit
the sans serif font. The red, white and blue contrasting colours make the model stand out, again
focusing the reader attention on the purpose of the magazine. Moreover, the persuasive language
of ‘Biggest Ever’ shows the individuality of the magazines as it is more than what most other
magazines produce and this therefore justifies the £4.50 price in contrast to the £2.50 of low end
magazines such as ‘in Style’. Furthermore, the magazine entails topics that aren’t just focused
around the fitness editions to ensure that it is appealing to various target audiences as well as to
ensure it maintains the support from loyal customers. The front cover states ‘How to detox your
wardrobe’ and although the language used is relevant to the fitness edition the topic is aimed at
several fashion inspired readers. Again despite the main focused being on fashion the magazine
further includes ‘Workouts’ and ‘Superfoods’ ensuring the reader feels as though they are
receiving more than that they are paying for.
 The masthead of the ‘GLAMOUR’ magazine is written in
serif font portraying an informal approach by the magazine.
Also, the masthead instantly associates itself with womens
fashion by creating temptation for this glamorous look
modelled and portrayed by the celebrity endorsement of Rita
Ora. The informality of the masthead and the scandalous
image allows the magazine to fit into a specific type of
demographic – C2DE as it denies the formality of high end
magazines which typically use more traditional fonts. Also,
Glamour approaches more awkward topics such as; ‘How
much sex is normal’ creating scandalous stories and images
which conventionally are popular in these types of
magazines. Rita Ora is featured on the front cover of the
magazine, she is positioned in the centre of the mise-en-
scene holding a dress over her naked body. This is obviously
typical of the magazine as it has similarities to the topic of sex. However, Rita Oras reputation
with the younger generations via her appearance at the Teen Choice Awards makes the seductive
pose shocking to family friendly readership. Therefore, the GLAMOUR magazine has reduced
its target audience as it is not acceptable as a family purchase. Furthermore, the colour scheme of
pink, black and white suggests the predominant target audience are women as pink is
stereotypically the colour of women. Also, key parts of the copy are highlighted in pink serif font
implying a sense of formality and assumed knowledge from the reader. Therefore, the magazines
original association with the conventions of a low end fashion magazines are contradicted with
connotations of the traditional font used. This allows the magazine to come across as great value
for money as the readership may feel as though they are receiving more than what they’re paying
for. Furthermore, despite the magazines attempt at portraying themselves as a relatively high end
magazines it again follows the traditional conventions of a magazine suited as a C2DE
readership, who have less disposable income, as there are several offers featured on the front
cover. For example, ‘20% off at urban outfitters’ (the ‘20%’ is highlighted in pink showing the
magazines intentions to enforce this typical convention). This links to the magazines ability to
influence the readers thoughts by making them feel as though the magazines is worth more than
what the audience are asked to pay.