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CONTENT
1. INTRODUCTION
OBJECTIVES
TERMINOLOGIES
2 CONCLUSION
3. . INTERNET
4. . BIBLOGRAPHY
INTRODUCTION:
During recent years a plethora of organizational information have come into
existence and their number is constantly on the increase. Good public relations have
come to be regarded as an important attribute of the present day leadership, and
significance can hardly be overstressed.
OBJECTIVES:
GENERAL OBJECTIVE:
At the end of the class the student will gain in depth knowledge in public
relations in hospital and in nursing educational institutes.
SPECIFIC OBJECTIVE:
The student will be able to
PUBLIC RELATION IN HOSPITAL ADMINISTRATION
1. define the term public relation
2. indicate the need for public relation
3. list down the purposes of school public relations
4. explain the principles of public relations
5. understand the factors contribute to the importance of public relations
6. organize the functions of public relations person
7. list down the primary functions of public relations
8. state how the public relation operates
9. justify the skills regarded for effective public relations
10. indicate the administrator relation with co-worker and with community
11. understands who should be in charge of public relations work
12. analyze the important hospital areas for maintaining good public relations
13. discuss public relations ( P.R.) and nurses
Termininologies:
Health: it is a complete state of physical, mental, social and spiritual well being not
merely absence of disease or deformity.
Hospital: an institution providing medical treatment and nursing care for sick/ injured
people.
Public relation: the business of creating a good public image for an organization or
famous person.
INTRODUCTION:
The term public relation stands for relation with the public. The term public is
not easy to define, though frequently in use. The general public is really not one but a
collection of publics. The ordinary citizen who is the unit of public comes in contact
with the hospital administration needs information on many aspects. Here comes the
importance of hospital public relations. Highly organized and systematized leadership
alone does had assure a happy organization leadership is getting things done through
people and on organization is only successful. When its people are happy and
performing at their best relationship between leadership and people must be honours
with each other.
DEFINITIONS:
Public relations are the skilled communication of ideas to the various public
with objective of producing a desired result.
Public relations is finding out what people like about you and doing more of
it: finding out what they don’t like about you and doing less of it.
Bernays
Public relation is defined as planned effort to establish and improve the degree
of mutual understanding between an organization with the primary object of asserting
that organization or individual to deserve, acquire and refrain a good reputation.
J.L. MC CONY
FACTORS THAT CONTRIBUTE TO THE IMPORTANCE OF PUBLIC
RELATIONS:
PUBLICITY:
It is the most important aspect of public relations, and has become a must for
every large organization, including the government. Both democratic and totalitarian
regimens make full use of this powerful weapon of influencing and moulding public
opinion. Publicity means to make public or to disseminate knowledge of facts. It has
been defined as the art of dealing with the people in the mass.
The principal media of modern publicity are of three type’s visual, auditory and
telecasts.
The various activities of the ministry and the important services rendered by it
can be briefly described under the following heads:
1) ALL INDIA RADIO,
2) Doordarshan,
3) Press Information Bureau,
4) Publications,
5) Directorate of Advertising and Visual Publicity,
6) Films division,
7) Research and reference division
8) Directorate of field publicity
The term has been defined by the encyclopaedia American. “The act of
analysing, influencing, and interpreting a person, idea, group orbussiness so that he or
it will be recognised as servicing the public interest and will benefit from so doing. It
operates in many different and will benefit from so doing. It operates in many
different and constantly changing ways, to meet the need of the client, the problem
and the object.”
Its aim is to earn public understanding. Hospitals have their problems and
patients their expectations. It is here, where PR can play a vital and meaningful role to
bring about harmonious adjustment of hospital to its community. The common aim of
PR is not only to communicate and interpret information from hospital to its public
but also to get information and evaluate attitudes of public towards hospital. The
essence of public relations is continuing interactions of guiding and in turn be guided
by public opinion. PR is the management functions which evaluates public attitudes,
identifies the policies and procedures of an individual or an organization with the
public interest and executes a program of action to earn public understanding and
acceptance.
A comfortable waiting place is provided for the patient and the attendant who
accompanies the patients, to help him in admission. If the OPD can produce a
favourable impression on the patient, i.e. is likely to prove more co operative. The
OPD nurse is the central figure and must act as a team leader for various categorises
of staff working in the OPD. The smooth functioning of this department has a lot to
do with ironing out the rough edges and rounding off the corners among different
categories of staff in the OPD. Similarly, nurses roll in building up good PR while
looking after in door patients cannot be over emphasized. The nurse is a central figure
in the ward and she comes in close contact with patients. Her attitudes, skills,
quickness and positive behaviour in rendering optimum patient care go a long way in
creating a congenial atmosphere and building up good PR with patients, their relatives
and friends.
DEFINITION:
Educational public relations are a planned and systematic two way process of
communication between an educational organization and its internal and external
publics. Its program serves to stimulate a better understanding of the role objective
and need of the organization.
EDUCATIONAL:
1. Planning and implementing and evaluating own teaching
2. Guide a own specific group of students
3. Implementing assessment procedure
4. Participating in curriculum development and innovation
5. Acting on a consultant for maintaining on effective clinical environment
6. Teaching in both class room and clinical setting
7. Participating in education programmer in nursing staff
PROFESSIONAL:
1. Maintaining clinical expertise
2. Enhancing own professional and personal developments
3. Assuring senior management responsibilities during senior management
absence
PERSONNEL:
1. Participating in recruitment and selection procedure for students
2. Helping and counselling students
3. Monitoring of students progress incline settings
4. Guiding and evaluating student teacher during teaching placement in the
school or college
5. Participating actively in the appraisal and performance review system
ADMINISTRATION:
1. Maintenance of records of student progress
2. Provision of reference for students
3. Participating in time table planning as regard
4. Attending and contributing to all educational meeting
5. Attending educational social functions as required
6. Conducting different committee meetings
CLINICAL:
1. Organization and management of patient care
2. Teaching students in clinical areas. Eg. demonstration
3. To monitoring clinical procedures applying sensitive
4. Principle while doing procedure
5. To monitoring clinical progress of student within the unit or ward
6. Helping and counselling students and train them
7. Safe guarding the health status of all students
8. Performing and performance review of students
9. Providing to both education and service with regard to education in the
clinical experience for students
10. Observe nursing care and sufficient suppuration for student
Within an organization:
1. The first area within an organization is between leadership and the people
2. Second to area is between difficult professional and specialists. Every organization
is subject to professional jealousies. Conflicts or interest and personalities
3. A third area is between different departments. There is frequently competition for
funds, honours, and fever with an organization
4. Public relations also operates between individual on all levels of authority and
responsibility
1. Below the title side a brief description about the specified subject of the
display material
2. The height of the bulletin board should be 1 meter above the ground
3. The area where the bulletin board are fixed or placed should be well
lighted
CONCLUSION:
A major obstacle to day to education is in the area of public relations unless
the public understand the work being performed by the school education it is various
professional association that are now organized and exists on nation and similar
purpose much could be accomplished public relations do the work to bridge the
disparity within profession and whose image as nursing in the community.
JOURNAL ABSTRACT:
Abstract: The purpose of this research was twofold: (1) to describe how a
hospital garnered input from its employees to design an intranet that enables
its employees to do their jobs more effectively and to communicate with
management and with each other, and (2) to test whether employees’ level of
satisfaction and perceived input into the decisions of the hospital increased
after using the new intranet. Research included a baseline survey (n= 718), a
follow-up survey (n= 393), and interviews with a purposive sample. Hospital
communication effectiveness, perceived employee voice, and employee
satisfaction increased after employees had used the new intranet.
RESEARCH ABSTRACT:
Abstract
This article applies Pierre Bourdieu's understandings of capital and symbolic
power to the public relations environment, to establish a link between the practice of
public relations and the social effects of the profession. A three-month case study in
the corporate affairs team of a UK passenger transport operator revealed the manner
in which the pursuit and maintenance of power is potentially present in all public
relations activities. Bourdieu's framework connects individual practice with the social
effects of public relations and gives practitioners and academics a new starting point
for understanding the nature of power in public relations practice.
BIBLOGRAPHY:
1. Goel S.L. Kumar Hospital administration and management volume 2,
New Delhi Deep and Deep publications page 138-139
5.Sr. Mary Lucita, Nursing Practice and Public Administration, 1st edition
(2005) pg 138-139
8. Journal of Public Relation Research Volume 21, Issue 3 July 2009 , pages
251 - 272
,
PADMASHREE INSTITUTE OF NURSING
SEMINAR ON
PUBLIC RELATIONS
SUBMITTED TO,
Mrs. BHIMA UMA
VICE PRINICIPAL
PADMASHREE INSITUTE OF NURSING
SUBMITTED BY,
MS.LAKSHMI. KN
2ND YEAR M.Sc [N]