Escolar Documentos
Profissional Documentos
Cultura Documentos
Stars ?
{Hotels {FMCG- Others
{Paperboards/
Packaging.
{Agri business.
Cows Dogs
{FMCG-Cigarettes {Maybe ITC Infotech.
{ Build
{ Hold
{ Harvest
{ Divest
{ Strengths
{ Weaknesses
{ Opportunities
{ Threats
Strong
Medium
Weak
Business Strength
11/16/2009 Dr. Ranjan Kantha, KBS 24
The Planning Process
{ Package design
{ Brand names
{ Trademarks
{ Warranties
{ Positioning
{ New-product development
{ Inventory control
{ Order processing
{ Marketing channels
{ Rule of three
{ Dogs
{ Question Marks
Scenario Planning –
an attempt to understand how trends might influence the future of an
organisation and how managers can gain a better understanding of
some of the uncertainties an organisation faces if it pursues particular
strategies.
SWOT –
A series of checklists derived from the marketing audit and the
PESTLE analysis, presented as the internal strengths and weaknesses,
and the external opportunities or threats.