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on business and
unlock the 3D
printing potential
H o w w ill 3 D p r in t in g
m a k e y o u r c o m p a n y
t h e s t ro n g e s t lin k
in t h e v a lu e c h a in ?
EY’s Global 3D printing Report 2016
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How will 3D printing make your company the strongest link in the value chain?
EY
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How will 3D printing make your company the strongest link in the value chain?
T a b le o f c o n t e n t s
1 . I n t r o d u c t i o n : EY’ s G l o b a l 3 D p r i n t i n g R e p o r t 2 0 1 6 ....................................................................... 4
2 . 3 D p r i n t i n g – H a v e w e r e a c h e d t h e “ s l o p e o f e n l i g h t e n m e n t ” ? ...................................................... 6
2.1 Additive manufacturing beyond prototyping technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
2.2 Technologies, materials and the role of metal printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
2.3 3DP operating models: is the manufacturer the strongest link in the value chain? . . . . . . . . 15
2.4 3DP maturity levels: from testing to strategic implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
2.4.1 Companies with no 3DP experience- reasons and expected changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
2.4.2 From testing to strategic implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
2.5 3DP in the company: barriers and challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
4 . 3 D P : T r e n d s , d e v e l o p m e n t s a n d c h a l l e n g e s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
4.1 What does the 3DP industry look like? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
4.1.1 Market share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
4.2 M&A analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
4.3 Development of the industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
5 . H o w EY s u p p o r t s c o m p a n i e s o n t h e i r 3 D P j o u r n e y ...................................................................... 63
Footnotes .................................................................................................................................... 68
EY
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How will 3D printing make your company the strongest link in the value chain?
1 . I n t r o d u c t i o n : EY’ s G l o b a l 3 D p r i n t i n g
R e p o r t
3D printing – or additive manufacturing – The EY’s Global 3D printing Report 2016 offers a
technology has been available since the 1980s. comprehensive review of current levels of adoption
But it has only come to the fore in the past decade, of the technology and of likely future trends. It
as the varied range of new 3D printing (3DP) provides a multi-stakeholder view of the industry,
products has convinced businesses that the considering both the experience and perspective
technology could prove a real game changer. of companies that have exploited the technology,
complemented by case studies, as well as reflecting
Companies are increasingly aware that the breadth financial developments on the supplier side. The
of 3DP technologies and materials offers solutions study incorporates the findings of EY’s 3D printing
for many types of industries, all over the world. Global Survey, conducted in cooperation with
However, faced with this huge variety, many Valid Research. This canvassed the opinions of
businesses lack the knowledge and confidence to 900 companies from 12 countries obtaining
identify the right technology, application and use insights into both current practice and likely future
for their needs. In working with clients we have seen developments. To reflect the variety in applications
that for many, such uncertainty is limiting their and use of 3D printing, the survey engaged
ability to quantify the benefits of the technology relevant decision makers from:
and incorporate it into their strategic vision. We
hope that our new study can provide the insights
to help.
F ig u r e 1
3DP surveyed companies
R e s t o f w e s t e r n Eu r o p e 2 3 0
S w it z e r la n d a n d A u s t r ia 5 0
U K 1 0 0 F r a n c e 8 0
N e t h e r la n d s a n d B e lg iu m 5 0
G e r m a n y 2 0 0 S w e d e n a n d D e n m a r k 5 0
U S 2 0 0
C h in a a n d S o u t h K o r e a 1 7 0
Scoure: EY
EY
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How will 3D printing make your company the strongest link in the value chain?
• D
ifferent-sized companies: 363 small businesses • M a t u r i t y : In what ways do companies currently
(with revenue of less than €100m), 373 apply 3D printing? How do companies perceive
medium-sized businesses (with revenue between the 3DP technologies? What levels of maturity
€100m and €1b) and 164 large businesses (with in applying 3DP technology have companies
We would like to thank the EY revenue of more than €1b) reached? What can we learn from companies
GSA Advisory and TAS teams with high 3D printing maturity?
for their invaluable support in • C
ompanies from 12 countries: Austria, Belgium,
researching and preparing this China, Denmark, France, Germany, Holland, • M o d e l s : What does a company’s 3D printing
report. We would like to give South Korea, Sweden, Switzerland, the UK and journey look like? How does application of the
special thanks to colleagues the US technology influence companies’ strategies,
Christian Hackober, Andrej business models, supply chains and operations?
Hazke, Sergey Nikonov, Titus • B
usinesses from 9 industries: Aerospace, What operating models do companies choose
Lottig and Tamo Pfeiffer for Automotive, Consumer Goods, Electronics, and how do they develop their organizations
their contribution. Energy, Logistics and Transportation, Mechanical regarding 3DP?
and Plant Engineering, Wholesale and Retail and
other services • M o t i v a t i o n : What benefits can companies expect
if they apply 3D printing? What is driving
Based on the survey results, case studies and our investment in the 3D printing industries? What
advisory experience, the study assesses the will be the driving forces in the 3DP industry in
current and future level of adoption of 3D printing, the future?
and the path connecting these two states, in terms
of three core topics: We hope our findings help businesses at all stages
of 3D printing maturity to understand and leverage
the benefits that this innovative technology can
bring.
EY
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How will 3D printing make your company the strongest link in the value chain?
2 . 3 D p r in t in g – H a v e w e r e a c h e d t h e
“ s lo p e o f e n lig h t e n m e n t ” ?
1 6 % 1 9 %
industries. Such examples provide convincing
evidence that 3D printing has the potential to change
companies’ business or operating models.
Important topic, but We couldn’t assess
still assessing the the importance at the
However, until now it has been relatively difficult importance for us moment
for either companies or consumers to quantify
3DP’s potential. Though great progress has been
achieved in the last years, we have perhaps not
quite reached what Gartner terms the “slope of
8 %
Strategic topic
enlightenment” in the new technology cycle, where
an innovation is becoming increasingly understood 56% It doesn’t influence
and valued.2 Available information fills some of the our company
1 2 % 2 4 %
business. Indeed 24% of executives surveyed said
that 3DP is a strategic or highly important topic for
their company.
Have considered Have experience with
adopting 3DP 3DP
Furthermore, 3DP is no longer a test technology
reserved for research groups and a limited number
of companies. It has become an everyday reality
64% Don’t perceive 3DP as relevant
for almost one in four industrial companies. EY’s for their company
survey results show that 3D printing has grown
into a mainstream technology: almost 24% of the
companies surveyed have already gained relevant
experience of 3DP and a further 12% are
considering adopting it. *N=900 companies, EY global 3DP study, April 2016
EY
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How will 3D printing make your company the strongest link in the value chain?
C h a r t 3
Current and intended acceptance of 3DP among countries (%)
G e r m a n y
U K
12%
11%
R e s t o f w e s t e r n Eu r o p e
17% C h in a a n d S o u t h K o r e a
U S 37% 8%
16% 24%
*N=900 companies,
EY global 3DP study, April 2016
EY
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How will 3D printing make your company the strongest link in the value chain?
2 . 3 D p r in t in g – H a v e w e r e a c h e d t h e
“ s lo p e o f e n lig h t e n m e n t ” ?
2 .1 A d d it iv e m a n u fa c t u r in g b e y o n d p r o t o t y p in g t e c h n o lo g y
To many company managers, additive • Chemical materials manufacturers have
manufacturing still equates to prototyping, the started including 3D printable materials in
application which first brought it to popular their portfolios.
attention. However, the future – and growth
potential – of the technology lies in direct • Additive manufacturing is now used alongside
manufacturing, that is, the production of consumer injection molding and other traditional
products, components and parts for industry, technologies in plastic parts production.
such as tools, machine components and other
manufacturing aids. The same trend can be observed in the aerospace
and automotive industries. The added value that
Developments over the past decade have paved lightweight parts and functionally integrated
the way for 3D printing’s expansion beyond components bring to aerospace companies has
prototyping. Technological advances that enable elevated 3D printing from prototyping to serial
the manufacture of high-quality products and an production. GE, for example, manufactures
array of new ingredients, from metals, ceramic functionally integrated fuel nozzles for its best-
to organic material, have encouraged companies selling product, the LEAP engine3, with which it
to consider 3D printed parts within their own generates fuel savings of up to US$1.6m per
products. Many are now grasping this opportunity. aircraft per year4. The A350 XWB aircraft flies with
The EY survey shows that one in three companies more than 1,000 3D printed parts5 and achieves
with 3D printing experience are already applying 25% fuel savings, compared to competitors6.
the technology for direct manufacturing, whereas
20% are actually producing 3DP end-use Lightweight and functionally integrated parts
components or products. These are predominantly are also attractive for automotive manufacturers,
companies in the plastics, automotive, aerospace, especially for sports cars7. For example, BMW used
medical and pharmaceutical industries. The fact additive manufacturing for more than 500 water
that 30% of companies that are applying the pump wheels for its racing cars. Furthermore, many
technology for end-use parts come from the automotive companies recognize that 3D printing
plastics industry demonstrates two things: is a solution for effective production of customized
and lot size one parts.
C h a r t 4
Around one third of the plastics, automotive and aerospace, and pharmaceutical and
medical companies that use 3D printing apply it for printing their own end components
or products (%)*
30.4% 29.7% 29.4%
22.9%
14.1% 12.5%
7.1%
EY
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How will 3D printing make your company the strongest link in the value chain?
In March 2016, one of the biggest 3DP systems To reach its disruptive peak and deliver its full
manufacturers, 3D Systems, opened a “Healthcare economic impact, technology must go beyond
Technology Center” for producing 3DP healthcare wide application to become a serial production
solutions, including medical devices and implants.8 technology for end-use products. In the context
Meanwhile, the US Food and Drug Administration of additive manufacturing, the greatest impact
(FDA) has already approved production of the comes when companies start to 3D print their end
first 3D printed tablet – Aprecia Pharmaceuticals’ products and thereby generate a meaningful share
SPIRITAM prescription adjunctive therapy for of their revenue from them.
seizures and epilepsy9. Aprecia uses 3D printing
to make these drugs as it enables the production
of a unique porous formulation that disintegrates
with a sip of liquid, which is especially important
for people with swallowing problems, like its target
patients.
C h a r t 5
Over 20% of automotive, aerospace and mechanical and
plant engineering companies with 3DP experience apply the
technology to make tools (%)*
21.6% 20.3%
17.6% 17.1%
13.0%
EY
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How will 3D printing make your company the strongest link in the value chain?
2 . 3 D p r in t in g – H a v e w e r e a c h e d t h e
“ s lo p e o f e n lig h t e n m e n t ” ?
C h a r t 6
7.3%
2.9% 3.3%
5.7%
1.8% 1.6%
2.0% 8.8% 2.5% 2.4% 1,1% 1.1%
All countries US China and Rest of Germany UK
South Korea western Europe
Total revenue generated with 3DP Products as % of total revenue of companies that apply 3DP
3DP average revenue share of company‘s revenue
EY
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How will 3D printing make your company the strongest link in the value chain?
skeptical in this regard, with only one in four C h a r t 7 requires engineering and production managers
viewing 3D printing as a serial production 3DP will be used in to weigh up the relative technological and
technology. Their caution reflects concerns over serial production economic benefits of 3DP and traditional
issues such as building envelope limitations, technologies in producing specific products.
as: (%)*
product quality and production speed, as well as
uncertainty regarding issues such as IP protection 2 . Alternatively, 3DP technologies can be
and integration into current production and IT combined with traditional technologies in a
systems. form of hybrid technology. Lockheed Martin,
for instance, has a system made up of three
Chinese and South Korean companies are the most Additional production robotic arms – one for directed energy
technology
proactive in applying the technology to end-use deposition (also known as metal additive
production. One in every two expect to use additive manufacturing), another for optical measuring
manufacturing to make products by 2021. In China, and a third for traditional milling. No systems
this conviction is fueled partly by a drive to find provider has yet launched a convincing hybrid
new ways to maintain the country’s position as solution, which is why Lockheed Martin 13
global manufacturing leader in the face of rising Part of a hybrid technology and many others have developed their own
labor costs. The governments of both countries solutions.
support the technology’s development and have
positioned themselves as leading 3D printing 3 . In the third scenario, additive manufacturing
nations, seeing it as an opportunity to win a can replace traditional methods. This would
competitive advantage12. A replacement for traditional herald the greatest change and disruption in
methods companies. Because of the challenges the
3 D p r in t in g c a n b e c o m e p a r t o f p r o d u c t io n in technology still faces, over the medium term
o n e o f t h r e e w a y s : at least, this is the most unlikely approach.
*N=900 companies, EY global It tends to best suit companies with a small
1 . Additive manufacturing can be adopted as an 3DP/AM study, April 2016 portfolio of highly complex, customizable
additional technology in the existing production and/or personalized products. Just 12% of
process. This is perceived as the most likely surveyed companies are expecting to replace
scenario, with 19% of companies expecting to their current production technology with
apply 3D printing in this way. This approach 3D printing within the next five years.
C h a r t 8
26.0%
2016 | 2021 2016 | 2021 2016 | 2021 2016 | 2021 2016 | 2021
EY
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How will 3D printing make your company the strongest link in the value chain?
2 . 3 D p r in t in g – H a v e w e r e a c h e d t h e
“ s lo p e o f e n lig h t e n m e n t ” ?
2 .2 T e c h n o lo g ie s , m a t e r ia ls a n d t h e r o le o f m e t a l p r in t in g
The 3DP market offers a huge variety of choices. Choosing the most relevant technology and
In technology terms, there are seven main sub- system will, of course, depend on a company’s
technologies (figure 2) and a range of emerging circumstances. Does it need top quality and high
technologies too. 3D-printable materials meanwhile precision, or a multi-material or multicolor
include plastics, high-performing alloys, ceramics, application? What are the product dimensions
organic material, food and live cells. This variety and, of course, what is the budget?
means there are many types of printing systems,
both desktop and professional.
F ig u r e 2
3DP sub-technologies
P o w d e r b e d fu s io n V a t p h o t o p o ly m e r iz a t io n
P P
M a t e r ia l e x t r u s io n M C B in d e r je t t in g
S
P S
F M
L C
M a t e r ia l je t t in g D ir e c t e n e r g y d e p o s it io n S h e e t la m in a t io n
P M M
W C O
Material key: P =Polymer, M =Metal, O =Organic material, C =Ceramic, S =Sand, L = Live cells, F =Food, W =Wax
Scource: EY
EY
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How will 3D printing make your company the strongest link in the value chain?
strict standards required in aviation and titanium, tool steel, stainless steel and aluminum
medicine. alloys. Moving forward, more than half of
companies (52%) see metal printing as decisive
• D ir e c t e d e n e r g y d e p o s it io n in any decision to adopt 3DP. Metal printing also
These technologies allow more complex “opened the door” for additive manufacturing in
metal printing, allowing much more focused serial production, especially in industries such as
manufacturing with a high degree of accuracy. mechanical and plant engineering, where products
contain mainly metal components.
• M a t e r ia l je t t in g
These technologies come closest to the
commonly known “ink jet printing” as they use C h a r t 1 0
small nozzles to deposit droplets of material. Demand for 3DP materials (%)*
They enable relatively fast industrial printing
52%
with multiple polymer materials and colors.
31%
• S h e e t la m in a t io n
The process of sheet lamination fuses layers of
12%
material and even different metals together with 6%
ultrasonic waves. It usually requires extensive
post-processing with traditional machining. Polymer Metal Ceramic Other
In our survey, we asked companies what materials *N=900 companies, EY global 3DP study, April 2016
they are currently printing in 3D and about their
expectations for the future.
There is also demand for materials other than
polymers and metals. Some 6% of companies are
C h a r t 9 interested in printing ceramics, and 12% would like
3DP materials used (%)* to print other matter such as building materials,
pharmaceuticals, food or textiles.
53%
44%
Among companies already using metal 3DP,
companies from two industries top the lists :
aerospace and automotive companies. 65% of
10% these companies use metal 3DP; this high ratio
2%
is due to the huge number of metal components
Polymer Metal Ceramic Other in products from these sectors. Both automotive
and aerospace benefit from the production of
*N=214 companies, EY global 3DP study, April 2016 lightweight components – especially in the
aerospace sector, where fuel savings can be huge.
There are also a growing number of automotive
The results show that, of companies with 3DP applications: mainly of functional prototypes, small-
experience, more than half (53%) have experience batch-size series production, and customized
of polymer printing. Almost as many (44%) have products.
experience of metal printing, even though this
technology did not begin to win business confidence
until much later. Companies choose it because it
allows products to be printed from precious metals,
EY
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How will 3D printing make your company the strongest link in the value chain?
2 . 3 D p r in t in g – H a v e w e r e a c h e d t h e
“ s lo p e o f e n lig h t e n m e n t ” ?
When we consider which industries see the ability similar technology, as the Australian Gizmo 3D
to print metal as a precondition for integrating project shows17.
3DP into a company, the picture is fairly similar.
Mechanical and plant engineering companies have In May 2016, meanwhile, 2D-printer giant HP
the highest demand for metal 3DP applications. launched its Jet Fusion 3DP solution – making it
This industry has a roughly equal call for tool steel one of the first very large companies to compete
and alloys (at least compared to other industries), with existing players like Stratasys and 3D Systems.
because of differing product portfolios and
applications within the industry. These uses include What sets HP’s printer apart from others is its
tools, dies, molds, machine parts and machine industrial manufacturing approach, aimed at mass
components. production of end-use products. While there
already are industrial polymer 3DP systems, HP
In the automotive and aerospace and electronics says its technology is up to 10 times faster, and
industries, the demand for standard or high delivers parts at half the cost of SLS and fused
performance alloys is even higher because they are deposition modeling (FDM) systems, which cost
used in the production of end products. However, from US$100,000 to US$300,00018. The system is
the interest in tool steel in these industries is much also open to materials from third-party companies,
lower. This suggests that their main focus for metal and HP has plans to expand for use with other
3DP is on end products, rather than production- materials, such as metal and ceramics19.
related tools or dies.
The product launch came two years after HP first
Emerging technologies also enhance 3DP’s appeal. announced plans to enter the 3DP market. There
One is continuous liquid interface production are two main reasons for HP’s market entry: first,
(CLIP), a high-speed photopolymerization process some major 3DP technology patents expire this
developed by Carbon3D14. Because of its relatively decade; second, the company sees 3D printing as
fast printing of products with a high-quality surface, the natural evolution of its 2D printing business, in
CLIP is set to become part of the operations which it held a 40% market share in 201320. Its 3DP
of companies such as Ford15 and Johnson & printing solution comes after collaboration with
Johnson16, with which Carbon3D has established partners such as service provider Shapeways21 and
partnerships. At least one other company has BASF22.
achieved the same or even better results with
C h a r t 1 1
EY
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How will 3D printing make your company the strongest link in the value chain?
2 .3 3 D P o p e r a t in g m o d e ls : is t h e m a n u f a c t u r e r t h e s t r o n g e s t lin k
in t h e v a lu e c h a in ?
There are many challenges for companies that are more expensive for technological reasons and have
considering adopting 3DP in their organization – higher associated costs, such as for materials and
from investment in systems to organizational energy.
structures, capabilities and in-house processes. In
this emerging phase, companies have developed Such high costs discourage many companies from
different operating models for integrating 3DP. investing in industrial-scale professional systems,
especially when the business benefit has not been
The main question, though, is: should companies clearly defined. In our survey, around 40% of
consider high investment in in-house systems and companies said the high cost of systems was the
capabilities if they wish to apply 3DP in their main barrier to introducing of 3DP. Operating an
organization? in-house system, meanwhile, requires internal
expertise and capability in product design, additive
The 3DP market offers a wide choice of system manufacturing processes and post-production: 28%
manufacturers and service providers. Generally, of companies said the lack of qualified personal or
3DP systems can be divided into desktop systems expertise in-house would be the biggest problem
and industrial systems. Desktop systems cost less when adopting 3DP. So for 3DP to be an established
than $US5.000, and serve mainly the consumer production technology, compa nies must integrate
markets for personal and private use, though it into operational and manufacturing processes,
companies may also acquire them in the testing not just adopt and deploy IT systems.
phase. Professional industrial systems, meanwhile,
can cost anything from $US5.000 to more than But acquiring an in-house system is not the only
$US1m. The cost depends on size, but also on way to work with 3DP. Companies may use a local
technology: generally, metal 3DP systems are 3DP service provider to print components and
products, delivering them either to the company
or directly to end consumers. There are many
C h a r t 1 2
advantages of this: service providers may have
In-house systems or cooperation with 3DP different systems and technologies, alongside
service providers: now and in 5 years (%)* the necessary knowhow and support for product
redesign. This type of cooperation is already a
41.3%
growing trend. Large service providers such as
25.6% Materialise, for example, offer both a broad range
of technologies and help with engineering too.
9.3% 8.3%
Among the companies we surveyed, acquiring in-
In-house Service provider house systems and cooperating with service
Now In five years providers are almost equally popular choices. But
expectations for the future are different. One in
*N=900 companies, EY global 3DP study, April 2016 four companies expect to have 3DP in-house within
five years, but 41% expect to co-operate with
specialist 3DP providers. Considering that, by
2021, 38% of companies expect to apply additive
manufacturing in the serial production of end-use
products, this suggests that companies are
expecting to build their own 3DP production
facilities, but at the same time are seriously
considering the option of using specialist partners.
EY
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How will 3D printing make your company the strongest link in the value chain?
2 . 3 D p r in t in g – H a v e w e r e a c h e d t h e
“ s lo p e o f e n lig h t e n m e n t ” ?
Almost 43% of all companies expect 3DP to impact In our survey, some 15% with regard to companies
plant locations (%)* say that, in future, products will be made by
specialized subcontractors close to customers.
UK 66% Such a change is anticipated most by electronics
companies (22%), many of which currently rely
China an South Korea 46% strongly on subcontracting manufacturing to low-
wage countries, rather than close to the end
Germany 43%
customer.
US 37%
These expected changes with regard to plant
35%
location and the operating model raise important
Rest of western Europe
questions. Is it really important to have in-house
0% 20% 40% 60% 80% manufacturing? And who is the irreplaceable
player in the value chain: the owner of the digital
*N=900 companies, EY global 3DP study, April 2016 product design, or the product manufacturer?
EY
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How will 3D printing make your company the strongest link in the value chain?
2 .4 3 D P m a t u r it y le v e ls : f r o m t e s t in g t o s t r a t e g ic im p le m e n t a t io n
Through our research and work with clients, we company. Reflecting these variations, we have
have observed wide variations in how different developed a 3DP maturity model, which ranks
companies and industries apply 3DP. While certain each company according to one of four levels.
first movers have a clear strategic direction – along The model assesses a company’s maturity in
with established structures and processes with four areas: strategic direction; integration of 3DP
measurable benefits – most companies struggle to into organization and processes; technological
understand how the technology is relevant to their enablement, and measurable value (see figure 3).
F ig u r e 3
M a t u r it y le v e l S t r a t e g ic O r g a n iz a t io n T e c h n o lo g y V a lu e a n d
d ir e c t io n a n d e n a b le m e n t p e r fo r m a n c e
p r o c e s s e s m a n a g e m e n t
S t r a t e g ic • Application of 3DP • 3DP embedded in relevant • Own or joint ventures with • Embedded measurement
embedded in company’s operational areas with 3DP production locations of how applying 3DP
a p p lic a t io n
strategy clear organization and • Own or joint 3DP research improves efficiency
a c r o s s c o m p a n y • C-level sponsorship processes centers
A p p lic a t io n in • Clear direction on • “Champion” departments • Own systems from rele- • Measurable results within
application of 3DP in a have integrated 3DP into vant technology specific departments or
“ c h a m p io n ”
certain department operations • Established collaborations areas of application
d e p a r t m e n t s • First cross-functional teams
Ex p e r i m e n t i n g • Department leaders • Teams of enthusiasts test • Testing different • First own use cases with
start to invest, test and the 3DP technology technologies with service measurable results
a n d t e s t in g understand the technology • No structured processes provider, research groups
for application of 3DP or own cheep systems
N o e x p e r ie n c e • Leadership has no or low • Possibly, first evaluation • Possibly first • No own experience.
awareness about 3DP and and consideration of considerations of form of Possibly, review of
application in the company possible form of 3DP application (own system, experience from other
application cooperation) companies
Scource: EY
EY
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How will 3D printing make your company the strongest link in the value chain?
2 . 3 D p r in t in g – H a v e w e r e a c h e d t h e
“ s lo p e o f e n lig h t e n m e n t ” ?
7 6 %
affordable. This group makes up 11% of the total.
EY
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How will 3D printing make your company the strongest link in the value chain?
2 .4 .1 C o m p a n ie s w it h n o 3 D P e x p e r ie n c e – r e a s o n s a n d e x p e c t e d c h a n g e s
Although early 3DP technologies were developed partners, such as research groups, universities
in 198723, there are still many companies who have or service providers.
never applied them in any form. We consider these
to be in the group with the lowest maturity: level 1. This interest means we are likely to see a wave of
further adoption of 3DP. Our survey shows this will
At these companies, the leadership either has mostly affect the automotive, aerospace, plant and
limited awareness about the development of 3DP, mechanical engineering industries and electronics
or does not understand how it is relevant to their companies. For example, if companies implement
organization. At such businesses two main groups their intended 3DP adoption, about half (49%) of
can be identified: those that believe 3DP has no automotive original equipment manufacturers
relevance for them and those considering its (OEMs) or component suppliers will likely use
application. In the second group, companies are 3DP to directly manufacture car parts, in order to
usually reviewing best practice cases from other achieve operational efficiencies. The 3D printing
businesses, and evaluating how they can start to of end components can help companies address
test the technology. In this way, companies aim to challenges such as demand for customization,
identify cases of use among their products and continued improvement, and lightweight products.
supply chain, along with the expected benefits, the
appropriate sub-technology to apply, and whether
to invest in their own systems or to work with
C h a r t 1 5
Industries that apply 3DP today and will apply it in the future,
if the intended adoption is implemented (%)
49%
Automotive and Aerospace
29%
45%
Plastics
38%
Mechanical and Plant 44%
engineering 29%
43%
Electronics
27%
38%
Pharmaceutical and Medical
28%
Consumer goods, Wholesale 26%
and Retail 18%
23%
Energy
14%
16%
Logistics and Transport
10%
0% 20% 40% 60%
EY
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How will 3D printing make your company the strongest link in the value chain?
2 . 3 D p r in t in g – H a v e w e r e a c h e d t h e
“ s lo p e o f e n lig h t e n m e n t ” ?
C h a r t 1 6 C h a r t 1 7
Reasons for no 3DP experience (%)* Relevant Industry 4.0 topics for companies
without 3DP experience (%)*
33.6%
29.6%
23.4%
19.6%
16.9% 15.6% 15.0%
Not enough Lack of in-house Focusing on other Machine- Cloud Robotics Big data
information about expertise digitilization topics to-machine technology
the technology
*N=686 companies, EY global 3DP study, April 2016 *N=107 companies, EY global 3DP study, April 2016
2 .4 .2 F ro m t e s t in g t o s t r a t e g ic im p le m e n t a t io n
Our research shows that companies at maturity will become their first successful 3DP use cases,
levels 2, 3 and 4 share common characteristics: achieving their earliest measurable results. Such
use cases will pave the way for further integration of
M a t u r i t y l e v e l 2 : Ex p e r i m e n t i n g a n d t e s t i n g 3DP since they show how it can affect performance.
When companies are taking their first major step
toward 3DP, they generally focus on gaining Companies at this testing stage may start to
experience with the technology. Enthusiasts in cooperate with different service providers or
specific departments start to experiment and test research groups. They may also acquire their
3DP sub-technologies to improve operations or to own systems: our survey shows that 32% of all
redesign products and components. These projects companies in this phase have in-house systems.
EY
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How will 3D printing make your company the strongest link in the value chain?
C h a r t 1 8
9 .8 % 1 .1 % 1 4 .5 % 5 .8 %
Central team Both Central team Both
8 9 .1 %
Decentralized initiatives
7 9 .7 %
Decentralized initiatives
EY
22
How will 3D printing make your company the strongest link in the value chain?
2 . 3 D p r in t in g – H a v e w e r e a c h e d t h e
“ s lo p e o f e n lig h t e n m e n t ” ?
EY
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How will 3D printing make your company the strongest link in the value chain?
C h a r t 1 9
2 6 % 1 3 % 1 2 % 3 %
Central team Both Central team Both
6 1 %
Decentralized initiatives
8 5 %
Decentralized initiatives
Once Airbus had tested 3DP, it founded the Airbus’ innovation division also has an additive
company in 2013 to support engineering across layer manufacturing (ALM) section, led by John
Airbus Group and offer consulting. But its Meyer, the ALM roadmap leader27. According
business quickly evolved: it has redesigned to him, the section connects engineers and
existing parts for Airbus, for example, such as developers with technological 3DP experts
cabin partititions. APWorks’ revenue grew from to find specific solutions.
EY
24
How will 3D printing make your company the strongest link in the value chain?
2 . 3 D p r in t in g – H a v e w e r e a c h e d t h e
“ s lo p e o f e n lig h t e n m e n t ” ?
2 .5 3 D P in t h e c o m p a n y : b a r r ie r s a n d c h a lle n g e s
Although 24% of companies we surveyed have C h a r t 2 0
experience of additive manufacturing, there are still What are the hurdles when implementing
many questions to answer – and challenges to face – 3DP? (%)*
if 3DP is to be accepted as a standard production
technology or adopted by more companies. Based High costs of the system 40%
on our survey and our client experience, we believe
these issues can be divided into three main groups: Lack of qualified experts/
28%
expertise
Limitations on materials or
10%
multi-materials
0% 20% 40%
H ig h p r ic e s P r ic e o f 3 D P s y s t e m s P r ic e o f m a t e r ia ls a n d r e la t e d s e r v ic e s
In order to apply 3DP to end-use products, The operational costs of 3DP are also high, with
a n d companies require reliable production systems. the outlay for printing materials much higher than
in v e s t m e n t Most industrial 3DP systems can offer the quality for traditional materials. Polymers, for example,
potential clients expect, but they cost more than cost 20 to 100 times more for 3DP than for their
they want to pay. In our survey, the high price of injection molding equivalents28. One in five
3DP systems is the most commonly cited barrier companies expect to see a reduction of the
to adopting or extending the technology, cited by operating costs before considering applying 3DP
40% of companies – rising to 43% of small firms, widely. The prices of materials are currently also
for whom resources are more limited. high because many systems providers sell
machines that can operate only with the materials
Metal printing systems, in particular, can command they provide.
high prices: with some costing more than €1m each.
In machinery and plant engineering, metal printing
technologies are a decisive factor when extending
the use of 3DP; perhaps for this reason, industrial
companies perceive price to be a barrier to
implementing 3DP.
EY
25
How will 3D printing make your company the strongest link in the value chain?
EY
26
How will 3D printing make your company the strongest link in the value chain?
2 . 3 D p r in t in g – H a v e w e r e a c h e d t h e
“ s lo p e o f e n lig h t e n m e n t ” ?
B u s in e s s L a c k o f in - h o u s e e x p e r t is e In t e g r a t io n in t o t h e o p e r a t io n a l s t a t u s q u o
Introducing 3DP in-house will create a need for Introducing additive manufacturing into serial
c h a lle n g e s many kinds of additive manufacturing experts in the production requires the integration of 3DP systems
company. Product engineers will need to change into existing structures and systems. If operations
their way of designing to establish processes driven are to be effective, it is important that 3DP is
by the product’s added value. Technology experts included in operational processes, and vertically and
will also be required; they will need to be familiar horizontally integrated into IT infrastructure. This is
with 3DP in industrial engineering, production, especially vital in this era of connected production.
production planning, maintenance and purchasing
processes. But the availability of 3DP expertise In t e lle c t u a l p r o p e r t y is s u e s
is limited since, as a new technology, it is not 3DP technologies also raise the issue of patent
sufficiently covered in schools and universities. infringement. Anybody with a 3D scanning device,
for example, could copy the design of a company’s
For 28% of the companies we surveyed, gaining product and “print” it out at home. This could be
relevant expertise in-house is a barrier to the especially significant for after-sales and spare parts
sustainable application of 3DP. This lack of expertise industries, where suppliers offer the products of
is perceived differently between nations. While in original equipment manufacturers.
China and South Korea, almost 48% see the lack of
expertise as a barrier, it is a problem for 30% in the As the value of the digital product, rather than the
UK, 27% in the US, 21% in the rest of Western physical one, increases, this issue will become more
Europe and 18% in Germany. relevant – and is a question to which companies
would like a clear answer before widely adopting
In order to overcome this barrier in the short term, 3DP. Currently there is no specific legislation
companies have started cooperating with addressing 3DP infringements.
specialized service providers because, as well as
offering access to different technologies, they also
cover related activities throughout the supply chain.
EY
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How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
3DP already has an influence on many industries 3DP can help a company to gain a competitive
but, even for early adopters, understanding the advantage, to improve its position in the value
benefits of the technology is crucial for deciding chain, to achieve growth, and to increase the
to start applying it. efficiency of its supply chain and operations.
These benefits may be understood on three levels:
efficiency, growth and transformational.
F ig u r e 4 In c r e a s e d
profitability
Impacts of AM on the business strategies
C o m p a n y
New business Value chain Legal and tax Need for different B u s in e s s
models re-positioning implications form of IP security s t r a t e g y
P r o d u c t d e s ig n a n d
c u s t o m e r s ‘ a d d e d
v a lu e
New clients New structures Customization and Functional G r o w t h
and markets and geometries personalization integration
S u p p ly c h a in
a n d o p e r a t io n s
Cost-effective product Efficient manufacturing Low-cost engineering Low inventories and Digital spare parts O p e r a t io n a l
development and fast processes and high and maintenance reduced transportation and flexible after-market efficiency
go-to-market utilization
Source: EY
EY
28
How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
5 4 %
The growth approach reaches its full potential
when companies design customized or complex
products with, for example, bionic or internally
complex structures. New product designs can
Don’t see any advantage for
improve quality and functionality while adding my company
value for the customer. In our survey, almost 83%
of companies who had already adopted 3DP saw
the greatest benefit in the potential to design
4 6 %
better-quality products, to develop complex
products that cannot be produced with other
technology, or to offer better customized products.
3DP will offer my company
an advantage
These new products will also require new supply
chain and operational processes, so businesses
also gain efficiency benefits.
EY
29
How will 3D printing make your company the strongest link in the value chain?
One in four companies specifically expect to gain model thanks to 3DP – rising to 21% of the auto-
a competitive advantage by adopting 3DP. Most motive and aerospace companies. Using 3DP, the
optimistic in this regard are mechanical and plant automotive business – already strongly localized –
engineering companies (32%), followed by the will take just-in-sequence (JIS) production to
plastics industry (27%). These two groups of the next level. This will influence the network of
companies are not only users of 3DP: their current suppliers and partners of original equipment
business, systems and materials are in direct manufacturers (OEMs), and drastically change
competition with 3DP producers. In plastics today’s complex automotive supply chain.
production, advanced additive manufacturing
technologies offer a cost-effective customizable Supporting this, 18% of automotive and aerospace
alternative to traditional technologies such as companies, more than any other sector, expect to
injection molding. But these companies have be able to keep and strengthen decisive value-
recognized 3DP’s potential and have started creation processes in-house. In the short term, this
adjusting. For example, German injection molding suggests that dependence on suppliers for product
manu-facturer Arburg33 offers its customers the and machine part prototypes and tools will fall. In
Freeformer additive system, enabling customers the long term, it implies that value creation will
to produce multi-variant, small-volume batches happen at companies who create a digital product,
from standard granulate, as well as individualizing rather than a physical one.
high-volume plastic parts.
C h a r t 2 2
Improvement of existing
12%
supply chain and operations
In-source processes 5%
0% 20% 40%
EY
30
How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
3 .1 3 D P p r o d u c t r e d e s ig n a s a g r o w t h s t r a t e g y
3DP can add particular value when developing industrial-scale 3DP production, engineers needed
new products, as mentioned above. In our global to take into account how manufacturing processes
survey, we identified three main ways in which worked. As products are now built up layer-by-
the technology can benefit product innovation: layer more complex elements, such as overhanging
via improved quality and value, with easier features, can be introduced.
customization, and in enabling complexity.
3 .1 .1 C u s t o m iz a t io n a n d p e r s o n a liz a t io n o f p r o d u c t s
T h e 3 D P a d v a n t a g e : c o s t - e f f ic ie n t a n d fa s t any sequence of different products can be
c u s t o m iz a t io n produced. Traditional manufacturing-based
Mass customization is a cross-industry trend. Settled, customization challenges companies on two levels:
closely-correlated markets drive commodification they need to produce both customized end-use
which, in turn, fuels customer demand for products and the customized equipment (tools,
individualized products. This presents clear and dies, grippers and other production parts and aids)
manifold challenges, as well as opportunities, and needed to make them.
the supply chain must adapt to enable the cost-
effective delivery of varied products. 3DP, meanwhile, enables the design and cost-
effective production of unique products in line
Traditional mass production technologies require with customer needs. German company Schunk’s
expensive tooling, while small lot-size production individualized gripper product is a good example of
invariably leads to inefficiencies. Companies that industrial 3DP customization. Schunk, which offers
produce many bespoke products incur high tool gripper arms for industrial production lines, created
expenses and have to balance the demands of an online tool in collaboration with service provider
short change over times, low inventories and fast Materialise34. Schunk’s clients can now design and
delivery. 3DP-based manufacturing, on the other order customized, 3D printed grippers by uploading
hand, neither requires tooling, nor does it impose the computer file of the part to be gripped. The
the pressure of minimum batch sizes. With 3DP, gripper is then produced and delivered within one
EY
31
How will 3D printing make your company the strongest link in the value chain?
week. This is a good illustration of how 3DP-enabled of their products, companies can now let them
individualization can incur no high complementary personalize functionality by incorporating unique
costs, with single part costs increasing in a linear personal features. Shoe producers such as Nike37
way, instead of being bound to batch sizes, such as and New Balance38 already use 3DP for customized
for example, in the injection molding industry. sole parts for professional athletes or in limited
editions. In doing so they aim to improve the
With 3DP, companies can now involve customers customer experience, with higher comfort and
in the creation of individual products. Although a better performance. The start-up Wiiv shows that
manufacturing company will still produce the basic even shoe insoles can be 3D printed with little
parts, exterior design can be personalized by the effort39. Customers use a smartphone app to scan
customer. In the electronics industry, for instance, their feet, with the insoles costing around US$75.
headphone producers – including the well-known This enables customers to make all their shoes
brand V-MODA – apply 3D printing to deliver more comfortable, at a cheaper price than
customized products.35 conventional medical insoles.
In another example, Philips offered a limited batch In the medical sector, personalized products
of 125 personalized shavers, to mark its 125th can offer two-way benefits: companies gain an
anniversary.36 Customers could change the color advantage through efficient manufacturing while
and dimensions of the shaver housing which was patients receive personalized products that work
then produced with a powder bed fusion additive better. Implants such as the Concept Laser titanium
manufacturing system by Shapeways’ 3DP service. spine implant40 combine multiple advantages. For
example, the human body accepts titanium implants
P ic t u r e 1
U n iq u e p e r s o n a l p r o d u c t s with a higher surface porosity faster than usual,
Philips customizable As well as enabling customers to change the look so reducing risk. Phonak hearing aids, meanwhile,
shaver come with personalized housing, adjusted to each
patient’s ear. More than 10 million people already
use these hearing aids, most without realizing they
are 3DP41. Dental applications are also becoming
more widespread, with systems manufacturers like
EOS offering dedicated and certified materials for
crowns, bridges and orthodontic applications42.
EY
32
How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
3 .1 .2 C r e a t in g m o r e c o m p le x , h ig h e r q u a lit y p r o d u c t s
3D printing enables the manufacture of products as drilling and milling are limited in the way they
that were technically impossible before. The can create cooling channels. But flow analysis can
technology has brought many innovative help development teams find the optimum solution
constructions to life, such as internal structures, which can then be created using 3DP – resulting in
functionally integrated parts and completely new “conformal cooling” of the tool, ultimately reducing
external geometries. cycle times.
3 D P - e n a b le d in t e r n a l s t r u c t u r e s F u n c t io n a lly in t e g r a t e d p r o d u c t s
The building process of 3DP enables freedom of As well as improving existing features such as
design; it can even integrate internal structures internal structures, 3DP enables manufacturers
under the previously inaccessible surfaces of parts. to combine parts for integrated functionality. Due
One example, already widely applied, is that of to the design freedom the technology offers, parts
cooling channels for injection molding tools. Most of that previously needed to be assembled from
these tools need active cooling and, of course, the multiple parts can be constructed as a single unit.
better the cooling the faster the machine produces In addition, new functions can be added to existing
parts. Traditional manufacturing technologies such parts. The functional integration of parts helps
improve product quality and product features.
Furthermore, by combining the production and
assembly stages into one step, companies can save
P ic t u r e 2 costs and time.
LEAP engine fuel nozzle
GE Aviation, for instance, is utilizing 3DP to
manufacture the fuel nozzle tips for its new LEAP
Leap engine fuel nozzle- jet engine44, produced by its joint venture CFM
integrating 20 parts into one, International. Whereas the former nozzle was
enabling a 5 times longer made up of 20 parts45, the new design has just
product lifetime and expected one – the product itself. The 3DP redesign has
fuel cost savings of up to also heightened performance as durability has
US$1.6m per airline each increased by a factor of five and temperature
year. resistance has improved. This has delivered
significant added value to customers, including
an expected fuel cost saving of up to US$1.6m
per airline each year. GE has already received
many customer orders because of the improved
product’s fuel savings.
N e w g e o m e t r ie s
3DP frees engineers and developers from product
design restrictions. The technology allows the
creation of many more types of structures – and
their adjustment to support the optimal flow of
forces. It also enables more lightweight structures
as, unlike traditional manufacturing technologies,
3DP needs no unnecessary materials, such as
casting. Internal geometries and the product
surface can also be adjusted to specific needs, be
Source: GE Aviation it a large porous surface or a sandwich structure.
EY
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How will 3D printing make your company the strongest link in the value chain?
Increasingly, companies are even developing bionic reduce costs, both via lower material outlay and
structures that copy nature, for example, bone through reduced follow-up charges, such as fuel
structures for an optimal lightweight product. Such savings in the aerospace industry.
light structures can improve performance and
P ic t u r e 3
Airbus 3D printed
partition
P ic t u r e 4
Assembly parts of the
partition after 3D
process
EY
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How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
F ig u r e 5
C o m p o n e n t s a n d T o o ls a n d m a c h in e M a n u fa c t u r in g T o o ls a n d
P r o d u c t s
p r o d u c t s p a r t s a id s m a c h in e p a r t s
Source: EY
EY
35
How will 3D printing make your company the strongest link in the value chain?
3 .2 .1 C o s t - e f f e c t iv e p r o d u c t d e v e lo p m e n t a n d s w if t g o - t o - m a r k e t
P r o d u c t d e v e lo p m e n t p r o c e s s e s a n d c h a lle n g e s development times; this leads to lower costs, by
Modern product development offers many enabling faster time-to-market. Companies can use
challenges. To gain a better understanding of technology to reach this goal and thus maintain
these, product development needs to be seen as control of costs.
one part of an entire process: product lifecycle
management (PLM). S o lv in g c h a lle n g e s w it h 3 D P
Estimating development costs and time is a
Markets are changing quickly, with some – such as particularly important task for businesses. Since
the electronics, medical and automotive industries such processes are not linear, they are hard to
– changing much faster than others. Such change calculate. Businesses need to use creativity, apply
reflects customer demand for innovation, lower trial and error, and find a way to keep track of
prices and individualized products – which, progress. However, a Harvard Business School
especially in these industries, tends to make study48 offers a way forward. Researchers
innovation cycles shorter and means products compared 391 development teams and found the
need to be more customizable. The medical most successful and efficient team was the one
industry, for example, is facing innovation cycles with the greatest number of, and quickest,
as short as 18 to 24 months, and a huge demand iterations – which enabled the deepest learning
for individualized products such as dental crowns, during the development process. After finding out
hearing aids and titanium implants. the problem they had to solve, the successful
teams made many design iterations swiftly,
Addressing these external influences is a difficult assisted by digital methods and rapid prototyping.
challenge for R&D and engineering departments, This suggests that the sooner prototypes are
since it requires lean and flexible processes. available, the shorter the product development
process is, and the quicker profit grows.
Our PLM optimization model (figure 6) shows that,
to maximize profit, businesses need to address
F ig u r e 6
maximized
profit
extendet
lifecycle
Time
reduced
development costs
shortened development
Source: EY
EY
36
How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
Most companies already know that fast prototyping 3DP can enable prototypes to be printed within
8 4 %
is key to product development: our global research hours, or overnight. Rapid prototyping enables
shows that 84% of all companies which apply 3DP production to take place in-house, which reduces
use it for product development. DePuy Spine, a dependence on suppliers and lead times.
Johnson & Johnson company that develops medical Depending on part complexity, size and material,
of all companies
instruments, is one of them. In its first year of traditional prototyping is very time-consuming and
applying 3DP use it for
product development owning a 3DP system, the company evaluated more can take weeks or even months. As ready access
than 2,000 prototypes49, including a plate bender enables more iteration cycles, 3DP not only speeds
tool used in spinal operations. The prototypes were up the product development process; it also helps
all produced with an EOS metal system – and with a improve the results. Our analysis of 57 case
dramatically shorter development time. DePuy studies from different industries showed that rapid
Spine Staff Team Leader Peter Ostiguy says the prototyping helps reduce the average prototyping
greatest benefit of using 3DP was the capacity to time by 63%.
print multiple iterations of a prototype within days,
as the digital process did not incur more costs for
design variants.
C h a r t 2 4
80
7 1
60 6 3 6 2
5 4 5 4
40
20
0
Automotive and Electronics Consumer goods and Mechanical and Pharmaceutical and
Aerospace Wholesale and Retail Plant engineering Medical
EY
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How will 3D printing make your company the strongest link in the value chain?
With materials continuing to improve, industrial technologies also enable full-color models.
3DP systems can produce very high quality parts. In most cases 3DP materials are strong enough
Prototypes can be made of plastics, metals or not only to serve as a visual evaluation of design
sand and wax to be used for casting; some sub- iterations, but also for functional testing.
C h a r t 2 5
40
20
0
Mechanical and Electronics Pharmaceutical and Consumer goods and Automotive and
Plant engineering Medical Wholesale and Retail Aerospace
Source: Stratasys
EY
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How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
C h a r t 2 6
When considering how companies expect to benefit
most from 3DP in the next five years, product The role of R&D in the decentralized use of
development is at the top of the list. According to 3DP (%)*
our survey, just over 25% of companies say they
expect to see advantages in this area. Interestingly,
the industry most likely to expect product
development benefits is the mechanical and plant
1 5 % 4 .7 %
engineering industry (more than 35%), a sector
that already benefits most from prototyping cost
reductions, according to our use case research; Central team Both
this was followed by automotive and aerospace
(33%) and plastics (30%). These results are due to
several key factors. First, automotive companies
and suppliers of plastics to the electronics industry
8 0 .3 %
are each facing constantly decreasing product
lifecycles, with phasing in of new products; in this
Decentralized initiatives
C h a r t 2 7
Advantages companies expect to experience in five years from
using 3DP (%)*
Multiple
25.1% departments Engineering
19.1% 1 7 .7 % 2 5 .0 %
15.2% Production
10.0%
7.4% 7.0% 1 7 .7 % Decentralized
initiatives
*N=900 companies, EY global 3DP study, April 2016 *N=214 companies, EY global 3DP study, April 2016
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How will 3D printing make your company the strongest link in the value chain?
3 .2 .2 U n lo c k in g t h e p o t e n t ia l f o r o p e r a t io n a l e x c e lle n c e in m a n u f a c t u r in g
In the past three decades companies have applied As our survey shows, companies expect to realize
different approaches to operational excellence – production efficiencies using 3DP. When asked how
including lean manufacturing, Six Sigma, and total likely they are to gain an efficiency advantage in
productive maintenance (TPM) – in order to production with 3DP in the next five years, 6% of
achieve cost-effective operations. As companies companies said it was very likely and a further
face rising pressures on costs, they need an 18% said it was likely. Figures vary from industry
efficient manufacturing process that minimizes to industry: companies in mechanical and plant
waste and loss. Lean manufacturing principles, for engineering, aerospace, automotive, electronics
example, strive to achieve a highly flexible, “one- and energy tend to have higher expectations in
piece-flow” production process, using minimum this regard. In the next sections we will cover
inventory, since products are produced when and the potential for efficient manufacturing, paying
where they are needed by customers, in the right attention to the potential in these industries.
quantity, quality and sequence. 3DP supports
these principles, helping establish efficient and
flexible manufacturing processes on three levels:
4%
Electronics 23%
3%
Energy 23%
Plastics 8% 15%
1%
Consumer goods, Wholesale
14%
and Retail
3%
Logistics and Transport 12%
0% 20%
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How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
Case study: Magna improves injection molding output with 3D-printed tools
In the automotive industry, tools are very When creating plastic components for an armrest,
expensive and must meet high quality standards Magna formerly used a complex process in which
because their design and performance strongly uneven temperature distribution led to tool
influence the quality of plastic injection-molded corrosion. Using 3DP, Innomia was able to include
parts. The more evenly and efficiently a plastic internal cooling channels closer to the surface of
part is cooled, the faster the process and the the mold insert, which resulted in more conformal
better the results. Czech 3DP service provider cooling. This cut the cycle time of the injection
Innomia helps automotive suppliers like Magna molding process for the part by 17%, while at the
to meet this challenge by offering 3DP services same time increasing the quality51. The corrosion
such as repair, prototyping and tooling for problems were eliminated and maintenance
injection molds. intervals extended by five-to-six weeks.
P ic t u r e 6
3D printed tool for conformal cooling
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How will 3D printing make your company the strongest link in the value chain?
A major challenge for manufacturers is reducing 3D-printed manufacturing aids can also increase
periods of downtime – from unplanned stoppages, the productivity of assembly processes in a
such as for breakdown repairs, to planned cost-effective way. These processes are most
downtime, such as for tool changeover or productive when strictly standardized cycle times
maintenance. Using 3DP can help companies are achieved at assembly lines. 3D-printed aids
design and produce higher-performing tools which such as jigs, fixtures and shadow boards can help
operate for longer – and thus reduce downtime. ensure processes are completed in the allotted
time. The increased range of end-user customized
One example of such a tool is an insert drill, products is reflected in the number of
used for drilling coolant holes, made by German manufacturing aids that can be rapidly and cost-
company Mapal. Previously, technological effectively 3D-printed. This application for 3DP
restrictions meant drills could not be made with is commonly used among automotive original
a diameter of less than 13mm. But by 3D-printing equipment manufacturers such as BMW53 and
parts, Mapal was able to widen its product range Opel54.
to 8 to 32.75mm.52 Industrial clients using the drill
now benefit from higher productivity because of
its optimized internal cooling channels.
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How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
When 3DP is introduced as an additional production tool-free 3DP production is that there are no labor-
technology, companies may consider developing intensive and time-consuming changeover
more effective production control processes. For processes, and tool-related costs are eliminated.
product groups with low volume and high variety Different orders can also be built one after another
that are usually made to order, production with 3DP without delay – or even at the same time, if more
is a cost-effective alternative. The advantage of than one object can fit in the machine’s building area.
P ic t u r e 7
3D printed arm and
gripper
As a first step, 3DP-based production requires a stream; this tends to bring benefits in the form of
product to be redesigned for additive manufacturing. higher operational excellence, but is riskier than
Companies can either “copy” the current design – for targeting efficiencies by using 3D-printed tools
example, a cast part – to a 3D-printable standard or molds.
tessellation language (STL) file; or they can create
a new, functionally integrated design for the modular
product. Redesigning for additive manufacturing
means changing the end product and its value
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How will 3D printing make your company the strongest link in the value chain?
3 .2 .3 L o w - c o s t e n g in e e r in g a n d m a in t e n a n c e
3DP can help businesses overcome challenges, and until they are produced and delivered by
increase efficiency, in industrial engineering and external suppliers.
maintenance.
3DP, on the other hand, enables companies
For example, companies often experience to reduce time and costs, allowing for flexible
problems with product ramp-ups, production of design iterations thanks to digital manufacturing.
special machine parts and customized machine Stratasys, for example, showcased this potential
parts for custom end-use products, and repairs. when it created blow molds for a client who,
Increased customization is having a particular looking to test a new bottle design, decided to
knock-on effect on the manufacturing process: 3D-print the mold. The plastic mold prototype
special or custom machine parts are usually was tested until it was able to withstand the
produced in small batches, or even as “lot size one”. high processing temperature during blow
As with the repair of single machine parts, these molding. Compared to traditional methods,
small batches are expensive to manufacture using 3DP turned out to be 50% to 75% faster. The
traditional methods, since they require tooling and company was also able to cut the cost of the
long lead times. prototype by 50% to 60%57.
4 4 %
for example, metal tools. and a long lead time. Due to their low volume,
they are particularly suitable for additive manu-
In our global study, we found that 44% of all facturing. These parts also have higher quality
companies now applying 3DP use it for the direct requirements, since they are end-use parts.
of companies now applying manufacturing or prototyping of tools or machine
3DP use it for printing parts. This signals a recognition of 3DP’s potential German 3DP systems manufacturer EOS, for
end-use tools or machine
for tools and machine parts, as it helps establish example, showcased this capability with the
parts or their prototypes
flexible, fast and cost-effective engineering and rotor of a small washing unit. It shrunk the
maintenance processes in all phases of the product original 32 parts to just three58, and delivered
lifecycle. the part quicker and more cheaply than with
traditional manufacturing methods.
Ef f i c i e n t i n d u s t r i a l e n g i n e e r i n g w i t h 3 D p r i n t i n g
In engineering, companies may incur costs in three 3 . C u s t o m iz e d m a c h in e p a r t s , t o o ls a n d
main areas: m a n u fa c t u r in g a id s
Special client requests for one-off parts can
1 . P r o t o t y p e s o f m a c h in e p a r t s , d ie s a n d also take time and money to deliver. In such
t o o ls cases, 3DP’s flexibility again comes into its
Shortened product lifecycles and intensive own because it is possible to use the technology
ramp-ups of new products can put operations to print custom machine parts, tools or
under pressure. To ensure that standard manufacturing aids. With 3DP, design changes
operating procedures (SOPs) are successful, to existing end-user products (or custom
companies perform test runs with prototypes products) can be easily made and transferred
of new machine parts. With common manu- into production, because digital workflows
facturing methods, such as milling, prototypes enable machine parts to be adjusted in
can be expensive – and it often takes weeks accordance with the new custom feature.
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How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
Source: Innomia
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How will 3D printing make your company the strongest link in the value chain?
3%
Consumer goods,
15%
Wholesale and Retail
3%
Logistics and Transport 14%
0% 20%
Very likely Likely
3 .2 .4 A r e t r a n s p o r t a t io n a n d w a r e h o u s e s s t ill r e le v a n t in a 3 D P w o r ld ?
3DP is affecting all industries in different ways; industry, including injection molding as part of it,
the logistics sector, however, is experiencing have similar experience. This reflects the fact that
particular disruption. The impacts are two-way: the technology’s impact on many other industries
manufacturers will be able to 3D print products currently is much higher; however, logistics and
closer to their customers, on demand, so reducing transportation companies will be affected greatly
logistics costs. This will influence the entire logistics as the 3DP technologies advance further.
and transportation industry, requiring it to adjust
its business models. As 3DP technology advances In addition to the 10% of logistics and transportation
swiftly, many global logistics players are considering companies that already apply 3DP, another 5% are
its impact and how it will influence their future considering using it. However, 19% say that they
approach. would not employ the technology due to a lack of
information: this again shows that many companies
Our global research shows that 10% of all logistics are unaware of the advantages that 3DP offers for
and transportation companies already have their business.
experience of additive manufacturing. Although
this ratio might seem high, it is much lower than in
other industries: 38% of companies in the plastics
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How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
3 .2 .4 .1 H o w 3 D P im p a c t s m a n u f a c t u r in g lo g is t ic s
M a n u fa c t u r in g c lo s e r t o c u s t o m e r s for extensive product inventories. Similarly, manu-
Being a digital technology, additive manufacturing facturing companies will no longer need to stock
allows for cost-effective, decentralized production molds, dies, tools and physical design models to
closer to customers. In addition, the reduced provide customers with spare parts throughout the
transportation required enables companies to product lifecycle. 3DP enables manufacturers to
offer more flexible and more reliable deliveries. become independent, making physical storage
redundant and enabling the fast and effortless
The technology can be harnessed in different ways: production of spare parts. Digital computer models
companies can produce parts at their own 3DP sites can be additively manufactured anywhere, they
or work with service providers or systems manu- are not tied to a geographic location.
facturers. A future business model for companies
with slim margins could be to arrange specific The huge potential this represents can be seen
product manufacturing closer to the client. They with Airbus A300/310 airplanes. Airbus expects the
could then choose a service provider or manufacturer planes to require spare parts until 2050 and, by
to directly manufacture the order and deliver it to 2014, was already storing 3.5 million parts61. This
the end-user or client. Such options have many required storage space and tied up a great deal
benefits but they do require investment, which of capital. Today, Airbus is in the process of
is why many future business models will rely on estimating which parts can be 3D printed in order
partnerships with manufacturing companies. In to save storage and costs.
our state of the art of the technology section 2.3
we discuss this potential: whereas today 8% of all Furthermore, traditionally, inventories extend
companies with additive manufacturing experience beyond necessary spare parts to include all kinds
cooperate with service providers, this number will of products. Manufacturing companies often have
climb to more than 41% by 2021. minimium batch sizes in series production due
to supplier conditions and technical restrictions.
L o w e r t r a n s p o r t v o lu m e s v ia d e c e n t r a liz e d 3DP means that handling processes and storage
m a n u fa c t u r in g can be reduced to an absolute minimum. Parts
The trend of positioning manufacturing sites closer optimization can, in turn, lead to less assembly and
to customers, referred to above, will transform the thus reduced handling of interim inventory; storage
transport industry over the long term. But the mass capacity can also shrink since production capacity
production of smaller parts and prototyping will can be adjusted to meet customer demand.
actually be affected in the near future. Currently the
direct manufacturing costs for 3DP metal parts are L e s s w a s t e m e a n s le s s lo g is t ic s e f f o r t
higher than those when the parts are manufactured Building 3DP systems produces little if any waste.
by using traditional methods. The full cost savings With 3DP technologies such as material extrusion,
occur on a supply chain level and are only achieved only the material needed is applied. Furthermore,
by combining, for example, several manufacturing most of the unused material in the various processes,
steps and optimizing logistics. That is, by such as in powder or liquid photopolymer-based
decentralizing 3DP sites so they are more cost- manufacturing, can be reused or recycled. Systems
efficient, and using more flexible transportation. Our manufacturer EOS’s material management system,
global survey shows that almost 15% of all companies for instance, enables leftover powder to be
believe that 3DP will lead them to contract out the reused62. This means less materials are used for
printing of end products within the next five years. manufacturing; an advantage complemented by
the fact that, as many 3DP products can be
D ig it a l s t o r a g e w ill r e d u c e lo g is t ic s h a n d lin g a n d optimized geometrically, resources can be reduced
p h y s ic a l s t o r a g e even further. This impacts logistics: less material
As 3DP technologies are digitally-based, products use ultimately leads to lower inventories and
can be printed on demand. This reduces the need transport volumes.
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How will 3D printing make your company the strongest link in the value chain?
3 .2 .4 .2 H o w lo g is t ic s c o m p a n ie s c a n r e m a in c o m p e t it iv e
It is difficult to predict exactly how 3DP will change more service providers emerge, the company
future logistics processes. However, as 3DP is now offers related services in their stores.
having manifold impacts on the sector, the industry’s
responses to the challenge are likely to be similarly In estimating the potential of 3DP in our global
diverse. Freight companies around the world are study, we found that almost 16% of all logistics
already preparing for 3DP and the threat caused to and transportation companies are aware of the
their core business from lower shipping volumes. advantages that additive manufacturing will bring
For instance, like many national postal services, to their business within the next five years.
global transportation and logistics provider, UPS, Worldwide urbanization is continuously increasing,
has also invested in 3DP63. To stay competitive, as meaning that most current and future customers
will live in cities. This will lead to higher transport
costs since regulatory fees and tolls are also
steadily increasing, especially in cities. It is
important to save transport costs by siting
distribution hubs closer to customers. Such hubs
mean that last-mile logistics will become ever
more important.
C h a r t 3 0
Plastics 11.7%
Electronics 8.5%
Energy 3.0%
0% 20%
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How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
Logistics companies have the unique opportunity This decline was caused by an Amazon pilot project
to offer both 3DP services and shipping. If they in the city, involving the retailer managing its own
exploit this opportunity, it will give them a clear deliveries with several subcontractors64. Other
advantage over current 3DP service providers. In postal services and transport companies around
the future, competition will increase in the industries the globe have made provision for such aggressive
traditionally served by manufacturing companies strategies. La Poste65 in France, the British Royal
with complex supply chains. The automotive Mail66, UPS67, TNT68 and many more have started
industry, for example, with its slim margins, may to consider offering 3D printing, either in-house
be particularly attracted to cheaper suppliers close or in cooperation with systems manufacturers
to their customers. and service providers. In 2015 UPS, for example,
teamed up with the service provider Fast Radius
The impact that the combination of product with to provide customers with same-day delivery
delivery could have and the need for transportation of 3D printing orders69.
companies to rethink their business model because
of this, was demonstrated by Deutsche Post’s
dramatic reduction in transport volumes in Munich.
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How will 3D printing make your company the strongest link in the value chain?
3 .2 .4 .3 H o w 3 D P w ill a f f e c t w h o le s a le a n d r e t a il
Wholesale and retail companies are under growing with omni-channel growth strategies that enable
pressure from the new business models and growth companies to reach their clients via multiple,
strategies of competitors and disruptors. 3DP is interconnected channels. Such strategies often
not unknown in the industry: 18% of surveyed lead to higher vertical integration and, as online
wholesalers and retailers have already gained retail has shown, to the shift of shipping costs on
experience of the technology, while another 8% are to those clients who want faster delivery. If same-
considering its application. Office supply retailer day delivery is not to prove prohibitively expensive,
Staples74, for instance, is introducing 3DP – as part products must be close to the customer. Having
of a range of new products and services – to help products in a digital warehouse and printing them
stay competitive in the face of changing workplace when needed, close to customers, is the winning
behavior and online competition. combination. 3D printing enables companies to
adjust their strategies in line with the new
Moreover, e-commerce has transformed the competitive realities. Amazon, for instance, is
consumer goods and retail industries. It is an constantly looking for new methods for handling
essential distribution channel, due to the surge its last-mile logistics, including drones75 and trucks
in online consumption. It also goes hand in hand with 3D printers on board that build parts as they
are being delivered76. Additive manufacturing will
undoubtedly stay on the executive agenda: 17% of
wholesale and retail companies surveyed expect to
gain a competitive advantage by using 3DP within
five years.
C o n c lu s io n
3DP is already having a significant impact on
almost every industry, with inevitable knock-on
effects between different sectors. Manufacturing
companies are mainly experiencing changes
around internal logistics, like handling and storage,
while they strive to remain competitive by offering
greater flexibility and more reliable delivery. On the
other hand, logistics and transportation companies
can benefit too. 3DP allows them to develop new
business models, such as partnerships with
additive manufacturing service providers, and
more cost-effective delivery. What is more, all
other industries can learn from these practices and
adopt similar or new models to stay competitive.
The example of Amazon’s approaches for its last-
mile logistics shows that companies need to think
out of the box and use the full potential of 3DP.
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How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
Furthermore, after-sales activity can help set a Likelihood that company will use 3DP
company apart from competitors. If a business for spare parts (after-sales) within the
provides effective after-sales and spare part support, next five years (%)*
it can help convince customers of the value of its
product – as it can be repaired and used for longer. Automotive and Aerospace 6% 18%
3%
There are, therefore, many potential opportunities Plastics 17%
from delivering after-sales support effectively – but
3%
making it work can be complex and challenging. Pharmaceutical and Medical 15%
3%
H o w 3 D P a d d r e s s e s a f t e r - s a le s c h a lle n g e s Energy 12%
When delivering after-market services, a rapid
1%
response is vital. If a product fails, customers Logistics and Transport 13%
expect spare parts and service quickly, on site. To
meet these expectations, businesses need to keep Consumer goods, Wholesale
9%
and Retail
an inventory of spare parts close to the customer –
or at least the relevant tools and dies, along with 0% 20%
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How will 3D printing make your company the strongest link in the value chain?
All these industries share three main challenges: 3DP offers an ideal way to address these
challenges. For example, the technology enables
• H i g h n u m b e r s o f c o m p o n e n t s . Many companies to redesign complex, multi-part
contemporary products consist of thousands of components and print them as one part – reducing
parts, often produced by many different suppliers complexity and overcoming glitches in the supply
over several supply chain stages. For example, chain that could affect after-sales support.
compact cars consist of over 25,000 parts, Because spare parts exist as digital information,
more than 70% ofwhich are not produced by companies can also consider having a “cloud-based
the original equipment manufacturer itself79. warehouse” – making parts available for 3D
So it can be difficult to manage and ensure spare printing, near to the customer, without needing
part availability along the supply chain over the them to be produced and stored at several stages
lifecycle of a product. of the supply chain.
• R e g u l a t o r y o b l i g a t i o n a n d c o s t s . In some cases,
there is a regulatory requirement to provide
spare parts for a long time after the actual
product sale. Generally speaking, the higher the
value of a product, the longer spare parts have to
be provided. Airbus, for example, stocks a broad
variety of spare parts for each aircraft type sold
as long as there are five in service somewhere
in the world. This leads to a massive stock
inventory80. In such cases, some spare parts may
never even be needed and, when they become
obsolete, are expensive to dispose of. So, besides
the obvious charges attached to after-sales
activities – such as storage, handling, shipping
and tied-up working capital – there are other
costs that are more difficult to quantify, such as
the risk of obsolescence of spare parts in stock.
Even so, these costs need to be balanced against
the potential loss of after-sales business or
goodwill that can result from items being out
of stock – as this could lead to warranty claims,
or allow a competitor to differentiate itself by
keeping more after-sales stock.
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How will 3D printing make your company the strongest link in the value chain?
3 . F r o m o p t im iz a t io n t o r e in v e n t io n –
h o w 3 D P c a n b e n e f it b u s in e s s
3DP also makes it possible to produce low volumes of obsolete parts. And by extending the time over
of sophisticated spare parts on demand. But while which parts are available, it can offer a broader
most metal parts can be 3D-printed, how will variety of even rarely-used spare parts that it
3D-printed spare parts revolutionize the industry? might not currently keep in stock.
But at a new 3DP center in Sweden, Siemens is using 3DP to reduce the time
to market for replacement burner tips, keeping turbines in use longer – while
improving burner tip design in the process.
Siemens achieves this by removing the worn-out burner tip, 3D-printing the
missing part, and then welding it back on to the burner. This reduces the lead
time to a repair by as much as 90% – from 44 weeks down to 4 weeks. As a
result, the turbines can be connected quicker to the grid81 faster.
The 3DP approach also makes it possible to change the geometry of the
burner tip at each repair, optimizing the performance of the turbine.
Depending on the gas used, this can mean up to 60% less fuel consumption
and 50% lower gas emissions82 when turbines are in use.
Siemens, meanwhile, does not need to keep expensive burner tips in stock,
but produces them on demand near to its customers. Source: Simens; EOS
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How will 3D printing make your company the strongest link in the value chain?
4 . 3 D P : T r e n d s , d e v e lo p m e n t s a n d
c h a lle n g e s
Ever since additive manufacturing emerged roughly and software. Big non-3DP specialists, such as
three decades ago, research facilities and industrial Adobe, Autodesk, Dassault Systemes SA, DMG
companies have been driving its development. The Mori AG (formerly Gildemeister AG), Hexagon AG
first applications were dedicated to prototyping but and Konika Minolta may also be interested in
now, with seven main sub-technologies available investing in the sector87. HP’s entry into the
(see section 2.2), 3DP has proved mature enough market, as a major player offering new technology,
for manufacturing purposes. This move toward services and solutions, could also revolutionize the
direct manufacturing was the key step which sector. Which begs the question: could Xerox and
accelerated the technology’s development. other competitors follow?
The additive manufacturing sector which has now Historically, 3DP systems and related services have
established itself specializes more and more in caused a steep increase in additive manufacturing’s
series production-grade 3D printing. Systems market volume, with a yearly growth rate of 28%
manufacturers, material suppliers, software from 2011 to 201588. The latest developments
developers, 3D scanning/reverse engineering show that, although the industry is still growing,
companies, 3DP service providers and consulting the revenues and margins of systems manu-
companies all offer products and services to facturers are declining. Meanwhile, revenues are
industrial clients and, on a smaller scale, to private rising for service providers, whose main business
consumers. consists of delivering ready-to-use prototypes and
products, as well as engineering and 3DP consulting
The largest market share belongs to systems services. The relatively high price of industrial 3DP
manufacturers like Stratasys, 3D Systems and EOS. systems is the main reason why companies have
These three companies account for about 70%86 of used external providers rather than acquiring own
the total 3DP systems market. Whereas Stratasys 3D printing systems. Another advantage of using
and 3D Systems specialize mostly in polymer external service providers is that it allows clients
printing, EOS offers polymer and metal systems, to use different manufacturing technologies, while
with the latter technology experiencing substantial saving substantial capital expenditure on machines
growth in the past four years due to its industrial and materials. This picture could alter rapidly if
relevance. As discussed in previous sections, systems prices change over the next year.
companies on the demand side see an increased
need for fast, reliable and cost-effective metal
printing solutions; it will be interesting to see how
this shapes the further development of the industry.
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How will 3D printing make your company the strongest link in the value chain?
4 .1 W h a t d o e s t h e 3 D P in d u s t r y lo o k lik e ?
The fast-growing 3DP industry is divided into engineering companies. Clients range from
two sides: clients and suppliers. Suppliers include industrial manufacturing companies to private
systems manufacturers, material suppliers, individuals.
software developers and 3D scanning/reverse
F ig u r e 7
S y s t e m m a n u fa c t u r e r s
M a n u fa c t u r in g
(Producers of 3DP
c o m p a n ie s
systems)
M a t e r ia l s u p p lie r s
S e r v ic e p r o v id e r s
S o f t w a r e d e v e lo p e r s C lie n t s
(produce 3D-printed
items for clients)
Source: EY
S y s t e m s m a n u fa c t u r e r s
3DP systems manufacturers develop systems and
(sub-) technologies for the additive manufacturing
market. They represent the largest group of
players, with the highest supplier market share.
The most important systems manufacturers
include Stratasys, 3D Systems, EOS, Concept
Laser, SLM Solutions, ExOne and Ultimaker. Such
companies usually offer related software, materials,
engineering, consulting and other services.
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How will 3D printing make your company the strongest link in the value chain?
4 . 3 D P : T r e n d s , d e v e lo p m e n t s a n d
c h a lle n g e s
The sector also offers systems for clients – mostly Dassault Systèmes92 and Adobe93 have also
professional systems for manufacturing companies, entered the market, and 3DP service providers
which are their largest customers, but also smaller such as Materialise94 also offer solutions.
desktop systems for private users.
Software developers mostly serve systems
M a t e r ia l s u p p lie r s manufacturers and service providers.
Material suppliers develop and produce materials Nevertheless, some 3D design and PLM solutions
for 3DP. They usually have knowledge of materials are for the industrial client sector too.
science, heat treatment and sintering processes.
Their products range from polymers to metals. 3 D s c a n n in g / r e v e r s e e n g in e e r in g c o m p a n ie s
While polymer products usually consist of The small group of reverse engineering/3D
filaments, metal products can be made of powders scanning companies create 3DP designs from
or wires. existing structures or products, for example in
the architecture, automotive or mechanical
While there is a large base of private users that engineering industries. The service is used mainly
require filaments for desktop systems, the more for testing or verification purposes, whether for
complex and expensive products are metal industrial companies or smaller private-user
powders for service providers and manufacturing applications.
companies. As 3DP is applied to more industrial
uses, the potential for high-tech metal materials Many systems manufacturers offer their own
increases. solutions; some dedicated and established
companies existed prior to the development
S o f t w a r e d e v e lo p e r s of 3DP.
3DP software suppliers are large traditional
software companies, alongside some specialist S e r v ic e p r o v id e r s
3DP service providers. 3DP service providers represent the group of
companies that deliver ready-to-use 3D printed
Siemens, for instance, extended its PLM NX prototypes and products, as well as engineering
software to include an NX Hybrid manufacturing and 3DP consulting. They belong to the next stage
module for 3DP hybrid manufacturing of the value chain, since they are both clients of the
technologies89; and HP’s new 3DP systems will be previously mentioned suppliers and also supply
driven by Siemens additive manufacturing industrial companies or other clients.
software90. Other players such as Autodesk91,
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How will 3D printing make your company the strongest link in the value chain?
4 .1 .1 M a r k e t s h a re
As a result of acquisitions and partnerships, the In 2015, systems manufacturers accounted for
3DP sector has reached a level of consolidation about 55% of the total 3DP market, while service
among both systems manufacturers and service providers represented about 25%. However, most
providers. This process is ongoing. 3DP systems manufacturers have recognized the
potential of 3DP services and are offering these
Although the number of players is high, just a too, accounting for 20% to 30% of their total
few companies account for much of the market. revenues. Stratasys and 3D Systems, for example,
In 3DP systems, Stratasys, 3D Systems and EOS have recently acquired 3DP service providers
accounted for about 70% of market share in to broaden their portfolios: in 2014, Stratasys
201595. Similarly, the market for service providers acquired Solid Concepts and 3D Systems acquired
is led by two players: Materialise96 and Proto Medical Modeling. The effect of these acquisitions
Labs (for which 3DP accounts for around 10% of was not taken into consideration in the study, as
revenue). Nevertheless, the service providers entire company revenues were allocated to the
market is characterized by a high number of small companies’ primary fields of business.
service providers and start-ups.
C h a r t 3 2 C h a r t 3 3
1 7 %
3 % 2 9 % 2 4 %
3 %
2 % 1 %
3 % 2 % 5 5 %
3 % 5 %
1 2 % 2 8 % 1 3 %
Source: EY Source: EY
EY
58
How will 3D printing make your company the strongest link in the value chain?
4 . 3 D P : T r e n d s , d e v e lo p m e n t s a n d
c h a lle n g e s
4 .2 M&A analysis
Since the wave of consolidation mentioned above, very low share could be due to the absence of
M&A activity has fallen in the industry. In terms relevant targets, as they are either too small
of transaction volumes, 3DP M&As show a clear (covered by venture capital providers) or too
decline over the past two years (down 12% from expensive due to the interest of strategic industrial
2013 to 2015). In each of the years from 2013 to investors.
2015, most acquisitions were made by industrial
investors – that is, other direct competitors or new
3DP market entrants.
C h a r t 3 5
In 2015, more than 76% of industrial investors Types of industrial investors in 3DP-
were already in the 3DP business, reflecting the related transactions
strong consolidation pressure in the market. Large
players, especially, made a high number of add-on 25
acquisitions: Stratasys made 10 acquisitions from 22
2
2013 to 2015, while 3D Systems made 22 over 20
18 4
the same period. 15
13
C h a r t 3 4 C h a r t 3 6
5 2 1 1 1
EY
59
How will 3D printing make your company the strongest link in the value chain?
60 59
47
40
33
20
USA APAC
EMEIA Other
Source: EY
EY
60
How will 3D printing make your company the strongest link in the value chain?
4 . 3 D P : T r e n d s , d e v e lo p m e n t s a n d
c h a lle n g e s
4 .3 D e v e lo p m e n t o f t h e in d u s t r y
Demand for 3DP systems and related services has They recorded remarkable growth in the last year:
sparked a steep increase in additive manufacturing EOS grew by 53%, SLM Solutions by 97% and
market volumes, from US$1.5b in 2011 to US$4.2b Concept Laser by 54%.
in 2015, an annual growth rate of 28%100.
Furthermore, the establishment of 3DP within
However, figures show a recent decline in year- the manufacturing industry has resulted in high
on-year revenue growth for large 3DP systems revenues for service providers, as their main
manufacturers. Stratasys’ revenues fell by 7.22% business consists of delivering ready-to-use
between 2014 and 2015, while 3D Systems’ prototypes and products as well as 3DP
revenues grew by just 2.53%. In the same period, engineering and consulting services. (The biggest
pure 3DP service providers still showed high growth advantage of using external service providers is
rates: these include Proto Labs, increasing 3DP that it allows clients to use different manufacturing
revenue by 168%101, and Materialise, up by 25%, as technologies, as well as to save on capital
well as relatively small 3DP system manufacturers expenditure for machines and materials.)
such as Voxeljet, growing by 48%, and Arcam,
rising by 70%. We expect that the impressive annual growth of
28% over the past four years will continue, and
One reason for the strong ongoing growth of the estimate that the 3DP market will grow by about
smaller players could be their focus on metal-based 25% annually until 2020 – resulting in a total
3DP technologies. This technology is gaining market value that year of US$12.1b. This estimate
market share, contributing to the high growth rates takes into account historical data and analyst
of manufacturers. Besides Arcam, other metal consensus reports, as well as the different types
systems manufacturers, such as EOS, SLM of company and varying maturity levels within the
Solutions, and Concept Laser, also benefit from the industry. For example, the more mature players
growing demand for metal-based 3DP systems. in the systems manufacturing market, such as
C h a r t 3 8
3DP market
25
20
Market volume (USDb)
15
10
2 5 %
5 2 8 %
Source: EY102
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How will 3D printing make your company the strongest link in the value chain?
Stratasys and 3D Systems, are expected to grow at The average margin for system manufacturers
a lower level; younger entrants, on the other hand, declined from 2012 to 2015. There may be two
are likely to continue growing at their historical key reasons for this:
rate as they will gain customers by introducing new
technologies. Service providers are also expected • The ratio of consumer business for the larger
to grow at a lower level, as these businesses have systems manufacturers increased, leading to
become mature. lower margins
Based on the 2015 financial year performance, • Increasing market saturation may have forced
other market studies for the 3DP industry show systems manufacturers to reduce prices, while
widely different annual growth rates and overall overheads remained at the same level
market sizes. They range from approximately 10%
growth from 2014 to 2018, which represents an • As suggested above, large systems
overall market value of US$5b in 2018 (shown as manufacturers suffered particularly in the
the lower boundary in the graph), to a 34% yearly 2015 financial year
growth rate, accounting for an overall market value
of more than US$20b in 2019 (shown as the upper • There has been a slight increase in margin
boundary in the graph). However, it is important for materials suppliers. This could reflect two
to consider that the underlying data might not be different developments:
identical as some forecasts use slightly different
selection criteria. • A drop in the oil price in October 2014 lowered
the cost of raw materials, temporarily improving
The historically strong rise in 3DP industry revenues the average EBITDA margin (before price
has not been accompanied by higher profitability adjustments took effect)
across the whole sector. In the 2015 financial year,
the average earnings before interest, taxes, The introduction of new technologies could have
depreciation and amortization (EBITDA) margin increased demand for higher margin products,
for system manufacturers was –2%, compared to 14% such as metal powder, as reflected in the
for materials suppliers and 17% for service providers. development of the service provider margin.
C h a r t 3 9
15
10
5
0
–5
FY2011 FY2012 FY2013 FY2014 FY2015
Source: EY
EY
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How will 3D printing make your company the strongest link in the value chain?
F ig u r e 8
P e r s p e c t iv e A p p ro a c h R e s u lt s
A c h ie v in g 3 D P a w a r e n e s s
We create awareness about 3DP technology —
and the effect it could have on a client’s business.
Product
3 D P D ia g n o s is
We identify business areas with the highest 3DP
potential — by analyzing both the product portfolio
and SC&O.
3 D P T r a n s f o r m a t io n R o a d m a p
We create a three-to-fi ve-year transformational
roadmap. This is the strategic design for transforming
the business and operations to integrate 3DP.
Source: EY
EY
63
How will 3D printing make your company the strongest link in the value chain?
5 . H o w EY s u p p o r t s c o m p a n i e s
o n t h e ir 3 D P jo u r n e y
Our approach is based on two elements: advanced “3DP analytics tool” – we select the
relevant product groups and operational areas
• P r o d u c t d e s i g n — considering how functionally on which to focus. By analyzing printability
integrated products, new product geometries and added value, we then “cluster” the
or customized and personalized features can relevant product groups that can benefit from
deliver added value for customers redesigning with 3DP. We estimate the impact
of various 3DP applications and calculate the
• S u p p l y c h a i n a n d o p e r a t i o n s — from specific, business case for areas with the highest
targeted improvements to bringing a new level potential. This quantification of impact is
of efficiency to the company throughout the particularly important. It can help to both
3DP value chain justify the comparatively high investment and
demonstrate the impact the technology will
EY supports companies in identifying the business have on the customer and value chain.
impacts and benefits that 3DP can bring. We
accompany and support our clients on their 3DP 3 . D e v e l o p i n g a t r a n s f o r m a t i o n r o a d m a p . In the
journey, based on a four-phase approach: third phase, we consolidate, prioritize, and build
a three-to-five-year transformational roadmap.
1 . C r e a t in g o r g a n iz a t io n a l a w a r e n e s s a r o u n d This roadmap provides the strategic and
3 D p r i n t i n g . In this first phase, we raise the business design needed to transform business
level of our clients’ awareness, especially those and operations to enable successful integration
unfamiliar with the latest state-of-the-art of 3DP. It highlights areas where the company
technology. Our aim is to enable companies to intends to apply additive manufacturing, based
work with us to together identify 3DP potential. on potential business impact.
EY
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How will 3D printing make your company the strongest link in the value chain?
EY
65
How will 3D printing make your company the strongest link in the value chain?
EY
66
How will 3D printing make your company the strongest link in the value chain?
A u t h o rs
D r A n d r e a s M ü lle r
Partner, GSA Advisory
New Business Leader
S t e fa n a K a r e v s k a
Manager, GSA Advisory
3D Printing Expert
EY
67
How will 3D printing make your company the strongest link in the value chain?
C o n t r ib u t o r s
D r R o b e r t W ie n k e n
Partner, GSA TAS
Private Equity Leader
D r C h r is t o p h K ilg e r
Partner, GSA Advisory
SC&O and Industry 4.0 Leader
EY
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How will 3D printing make your company the strongest link in the value chain?
F o o t n o t e s
3 T. Kellner, “World’s First Plant to Print Jet Engine Nozzles in Mass Production”, GE Reports, 2014
4 T. Kellner, “Fit to print: New plant will assemble the world‘s first passenger engine with 3D printed fuel nozzles, next-gen
materials”, GE Reports, 2014
5 “Airbus produzierte über 1.000 Bauteile für den A350 im 3D-Druckverfahren“ http://www.stratasys.com/de/industrien/
luft-und-raumfahrt-und-verteidigung/airbus, Stratasys, accessed 01 June 2016
7 “Renntechnik aus dem 3D-Drucker: BMW fertigt Wasserpumpenrad für DTM-Rennwagen in additivem Fertigungsverfahren“,
https://www.press.bmwgroup.com/deutschland/article/detail/T0215062DE/renntechnik-aus-dem-3d-drucker:-bmw-
fertigt-wasserpumpenrad-fuer-dtm-rennwagen-in-additivem-fertigungsverfahren?language=de, press release,
accessed 27 May 2016
8 “3D Systems Announces Grand Opening of State-of-the-Art Healthcare Technology Center”, 3D Systems, 2016
1 0 “Czech Tool Manufacturer Relies on Additive Manufacturing for Complex Customer Projects”, 2014
1 1 “Tools from 3D Printer Make Car Manufacturing Easier at Opel”, Opel, 2014
1 2 IHS Technology, “Asia investing heavily in 3D printing technology”, IHS Technology, 2014
1 4 A. Tilley, “How Carbon3D Plans To Transform The Way We Make Stuff”, Forbes, accessed 27 May 2016
1 5 “Ford Is Now Using Carbon3D‘s CLIP 3D Printers With Astonishing Results While Researching New Materials”, 3dprint.com,
https://3dprint.com/75738/ford-is-now-using-carbon3d-clip-3d-printers-with-astonishing-results-while-researching-new-
materials/, accessed 21 June 2016
1 6 “External Collaboration Program Announced to Accelerate Clinical Candidates”, Business Wire, www.businesswire.com/
news/home/20160107005646/en/Johnson-Johnson-Innovation-Janssen-Pharmaceuticals-Announce-Agreement,
accessed 27 May 2016
1 7 E. Krassenstein, “Has This Australian Company Just One-Upped Carbon3D’s Super Fast 3D Printer?” 3Dprint.com,
https://3dprint.com/53286/gizmo-3d-printers-fastest/, accessed 27 May 2016
1 9 Ben Fox Rubin and Scott Stein, “HP dives into 3D printing with Multi Jet Fusion”, CNET, http://www.cnet.com/news/
hp-unveils-multi-jet-fusion-3d-printing/, accessed 27 May 2016
2 1 Doris, “Shapeways stellt ersten HP Multi Jet Fusion 3D-Drucker in Fabrik auf“, 3Druck.com, https://3druck.com/lieferanten-
haendler/shapeways-stellt-ersten-hp-multi-jet-fusion-3d-drucker-in-fabrik-auf-2045242/, accessed 27 May 2016
2 2 Johannes, “Die HP Multi Jet Fusion 3D Drucker sind da!“, 3Druck.com, https://3druck.com/drucker-und-produkte/die-hp-
multijet-fusion-3d-drucker-sind-da-3244851/, accessed 27 May 2016
2 3 T. Wohlers, “History of Additive Manufacturing”, Wohlers Report 2016, Wohlers Associates 2016
2 4 “Audi shows the future of toolmaking and additive manufacturing”, Metal Additive Manufacturing, Vol. 1 No. 4, 2015
2 5 J, Holl, “The shape of things to come”, Forum: All eyes on space, Airbus Group, p.23, Vol. 87, 2016
2 6 Doris, “Autodesk und Airbus stellen bislang grösstes 3D-gedrucktes Flugzeugkabinen-Bauteil her“, 3Ddruck.com, 2016
2 7 “Airbus, John Meyer and 3D Printing, future of Manufacturing”, Airbus Website http://www.airbusgroup.com/int/en/
story-overview/Innovators-3D-printing.html, accessed 20 June 2016
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3 0 “BAAM: Big Area Additive Manufacturing”, Cincinnati Incorporated website, www.e-ci.com/baam/, accessed 6 June 2016.
3 2 Material data sheet: EOS StainlessSteel 316L, EOS, via www.eos.info/material-m, May 2014.
3 5 “These Custom 3D Printed Headphones Could Set You Back $200 to $40,000”, 3D Printing Industry website, http://
3dprintingindustry.com/news/these-custom-3d-printed-headphones-could-set-you-back-200-to-40000-51371, accessed 2
June 2016.
3 8 “The Future of Running is Here”, New Balance website, www.newbalance.com/article?id=4041, accessed 1 June 2016.
4 0 “3D-Drucker ermöglichen Titan-Implantate für die Wirbelsäule“, Deutsche Gesundheits Nachrichten website, www.deutsche-
gesundheits-nachrichten.de/2014/12/16/3d-drucker-ermoeglichen-titan-implantate-fuer-die-wirbelsaeule, accessed 2 June
2016.
4 1 “This is the most successful 3D printed product in the world”, Inside3DP website, www.inside3dp.com/successful-3d-printed-
product-world, accessed 2 June 2016.
4 2 “EOS – Dental Crowns and Bridges, Dental Models and Removable Partial Dentures (RPD) Alter the Dental Industry” Additive
Manufacturing website, http://additivemanufacturing.com/2013/03/12/eos-laser-sintering-is-replacing-traditional-processes-
in-dental-industry, accessed 2 June 2016.
4 3 “3D Printing for Precision Drug Therapy: An Initial Proof of Concept Study”, American Heart Association website, accessed
2 June 2016.
4 4 T, Kellner “Fit to print: New Plant Will Assemble World’s First Passenger Jet Engine with 3D printed Fuel Nozzles, Next-Gen
Materials”, GE Reports website, www.gereports.com/post/80701924024/fit-to-print, accessed 1 June 2016.
4 5 T, Kellner, “World’s first plant to print jet engine nozzle in mass production” GE Reports website, http://www.gereports.com/
post/91763815095/worlds-first-plant-to-print-jet-engine-nozzles-in/, accessed 1 June 2016.
4 9 “Medezin: DePuy Spine - Additive Fertigungstechnologie von EOS beschleunigt Entwicklung medizinischer Instrumente“,
EOS website, www.eos.info/presse/kundenreferenzen/depuy-spine, accessed 2 June 2016.
5 0 “Volvo Construction Equipment digs up prototype savings of 18 weeks and 92% of costs”, Stratasys website,
www.stratasys.com/resources/case-studies/automotive/volvo-ce, accessed 30 May 2016.
5 1 “Werkzeugbau: Innomia - Optimierung des Herstellungsprozesses durch Additiv gefertigte Kühlkanäle“, EOS website, www.eos.
info/press/case_studies/Innomia, accessed 20 June 2016.
5 3 “BMW Manufacturing Jigs and Fixtures with FDM”, Stratasys website, http://www.stratasys.com/resources/case-studies/
automotive/bmw, accessed 21 June 2016
5 4 “Tools from 3D Printer Make Car Manufacturing Easier at Opel”, Opel Website, http://www.opel.com/news/index/2014/08/
tools_from_3d_printer_make_car_manufacturing_easier.html, accessed 21 June 2016
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F o o t n o t e s
5 5 “By the Numbers: 3-D Printing at Lockheed Martin”, Lockheed Martin press release, http://www.lockheedmartin.com/us/news/
features/2015/by-the-numbers-3dprintingatlockheedmartin.html, 2015.
5 6 “Industry: Festo – Additive Manufacturing Enables Automation Specialist to Design its Bionic Assistance System”, EOS website,
www.eos.info/press/customer_case_studies/festo, accessed 1 June 2016.
5 9 “Handling & Robotics, Case Studies, Redesigned Handling device”, EOS website, http://www.eos.info/industries_markets/
industry/handling_robotics, accessed 6 June 2016.
6 2 “Material Management for Metal Materials”, EOS website, www.eos.info/material-management-metal, accessed 31 May 2016.
6 3 “UPS Tests a 3-D Printing Service”, The Wall Street Journal website, www.wsj.com/articles/ups-tests-a-3-d-printing-
service-1442618648, accessed 31 May 2016.
6 5 “French La Poste to offer 3D printing service, starting with three offices”, 3ders.org website www.3ders.org/articles/
20131127-french-la-poste-to-offer-3d-printing-service-starting-with-three-offices.html, accessed 31 May 2016.
6 9 “CloudDDM & UPS: Versand von 3D-gedruckten Teilen am Tag der Bestellung”, 3Druck.com website https://3druck.com/
lieferanten-haendler/cloudddm-ups-versand-von-3d-gedruckten-teilen-am-tag-der-bestellung-1435769, accessed
31 May 2016.
7 0 Doris, “CloudDDM & UPS: Versand von 3D-gedruckten Teilen am Tag der Bestellung”, 3Druck, 2015
7 3 UPS, “Materialise – Die Lieferung der Zukunft”, UPS Exporttoolkit website, https://exporttoolkitde.ups.com/artikel-und-
erkenntnis/materialise-die-lieferung-der-zukunft/, visited 27 May 2016
7 4 “Staples look to 3-D printing to remain competitive”, Transport Intelligence website, www.ti-insight.com/briefs/15878,
accessed 31 May 2016.
7 6 “Amazon Trucks Would 3D Print Products En Route to Customer”, PSFK website, www.psfk.com/2015/03/amazon-trucks-
3d-print-products-en-route-patent-retail.html, accessed 31 May 2016.
7 9 “Das Geheimnis der Gewinnspanne beim Autokauf”, Die Welt website, www.welt.de/motor/article116695390/Das-Geheimnis-
der-Gewinnspanne-beim-Autokauf.html, accessed 2 June 2016.
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8 2 “Additive Manufacturing (3D-printing) of spare parts for industrial gas turbines”, Siemens Sustainable Energy website,
www.energy.siemens.com/mx/en/services/industrial-applications/additive-manufacturing.htm, accessed 1 June 2016.
8 6 EY Research
8 7 EY Research
8 8 EY Research
8 9 “New Software Combines 3D Printing with Traditional Manufacturing”, Siemens website, www.siemens.com/innovation/en/
home/pictures-of-the-future/industry-and-automation/additive-manufacturing-3d-printing-and-traditional-manufacturing.html,
accessed 2 June 2016.
9 0 “Siemens to Collaborate with HP Inc. to Elevate 3D Printing from Prototyping to Full Production”, Siemens PLM Software
website, www.plm.automation.siemens.com/se_se/about_us/newsroom/press/press_release.cfm?Component=247628,
accessed 2 June 2016.
9 2 “Dassault Systèmes’ 3DVIA and Sculpteo Take the ‘3D Print’ Button to New Frontiers”, Business Wire website,
www.businesswire.com/news/home/20110627006290/en/Dassault-Syst%C3%A8mes%E2%80%99-3DVIA-
Sculpteo-%E2%80%9C3D-Print%E2%80%9D-Button, 27 June 2011.
9 3 “Stratasys and Adobe Team Up To Bring Game-Changing Color 3D Printing to Creatives”, Stratasys website,
http://blog.stratasys.com/2015/10/06/adobe-max-2015-color-3d-printing/, accessed 2 June 2016.
9 4 “Materialise Slicing Technology Enables Toyota’s Lightweight Car Seat”, Materialise website, www.materialise.com/cases/
materialise-slicing-technology-enables-toyota-s-lightweight-car-seat, accessed 2 June 2016.
9 5 EY Research
9 6 Other small players may be operating in local restricted areas, but these are not considered in detail in this study.
9 8 “Networking technologies, 3D Printing & Robotics: 4Q15 3D Printing Survey: Q4 system sales poor, but 2016 outlook
improves”, PiperJaffray industry note, www.i3dmfg.com/wp-content/uploads/2016/02/PiperJaffray-4th-Quarter-3D-
Printing.pdf, 18 January 2016.
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https://3dprint.com/97608/will-hp-buy-stratasys/, accessed 2 June 2016.
1 0 0 EY Research
1 0 2 For service providers and 3DP manufacturers, a bottom-up approach was used to estimate future market size (based on
current company revenues and AM industry segment individual growth rates). For 3DP materials suppliers and other
companies without published financial statements, a top-down approach was used (identical growth rates for the respective
groups were applied whereas 3 DP materials suppliers were included with a constant market share of 20% of the total market).
Im p r in t Im a g e s s o u r c e s
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