Individual/Organization/Institution Name: -----------------------------------------------------------------

Address: ------------------------------------------------------------------

Number of Delegates: ------------------------------------------------------------------

(For Orgn / Institution)

Participant Details

(For Existing Members)

Last E-Mail Mobile Provide Membership
S.No First Name Designation
Name Address Number Number or √ (tick)
ISTD SHRM NIPM/NHRD

I am enclosing herewith Demand Draft/ Cheque for ________________________________ Drawn on

_________________________ Bank in favor of “ISTD – Chennai Chapter”

Instructions

1. Fill up your details in Registration form.

2. Attach the DD/Cheque in favor of “ISTD – Chennai Chapter”. The Fee details are given below.

Participation Fee & Membership Bonanza

Existing Members
Registration Type Non Member Student
ISTD NIPM/NHRD
Early Bird offer (till 15th 7200* 2250** 6300 6480
Sep 2010)
Participant Fee - General 8000* 2500** 7000 7200
For outstation cheque an additional amount of 50/- has to be added to the fee given above.
This additional amount is not applicable for At-Par cheque.
* Includes Annual Membership for both ISTD and SHRM India (internet membership)
**No membership included in the student package
The proceeds of the Convention would go to ISTD Chennai Learning Center Fund

3. Last Date for to avail Early bird offer till 15th Sep 2010.

4. Mail / Submit the Registration form along with the DD / Cheque to the following address:

ISTD – Chennai Chapter

Indian Society For Training & Development
Chateau D´Ampa, IVth Floor,
No. 37, Nelson Manickam Road,
Aminjikarai, Chennai – 600 029

5. Get the Southern Regional Convention (SRC) Registration Number

(Note: once we receive your Registration form and DD / Cheque, we will send the SRC registration
number to your E-mail address)

6. You are requested to bring the SRC Registration Number during the event.

7. Event Venue Details: Chennai Trade Centre, Nandambakkam, Chennai, Tamil Nadu.

8. Separate membership forms are required to be filled and submitted at the venue during the
convention.
EXPLORING THE CONCEPT OF WORK COHORTS IN INDIA: IDENTIFYING THE VALUES AND
LEADERSHIP OF GEN Y

Research by ISTD and Great Lakes Institute of Management

Venkat R. Krishnan and Sweta Singh

As part of this Convention, ISTD chennai chapter has partnered with Great Lakes Institute of Management to
carry out a research on exploring the concept of work cohorts in India - identifying the values and leadership of
Gen Y.

About this Research

This millennium is witnessing a workforce with different work cohorts that include baby boomers, Gen X and Gen
Y. The newest are often called as Gen Y’ers. The generation Y was first coined in 1993 by Advertising Age as the
last generation to be born entirely in the twentieth century. They are also called Echo Boomers, the Millennium
Generation, Generation Next, the Net Generation, Generation Why?, Nexters, Generation www, the Digital
Generation, Generation E, N-Gens, etc.

Gen Y’ers have a strong sense of morality, 1/3rd of them are raised by a single parent, they are technology-
savvy, multitasking individuals (Yeaton, 2008). 96% of Gen Y belongs to social network (Kim et al., 2009) and
they prefer to work in teams. They are said to be the most technically literate, educated and ethnically diverse
generation in U.S. history (Lowe et al., 2008).

Why Study in India?

This definition of Gen Y is based on studies in the West. Since Indian culture is different from those of the West,
the characteristics of Gen Y’ers may not be the same in India. Research on work characteristic of Gen Y has been
mostly limited to western countries, with little research in non-western countries (Taiwan) and other developed
countries (Australia). India being a collectivist country and having a different value system, some of the
characteristic of Gen Y’ers and Non-Gen Y’ers may overlap. Since, this millennium is having a workforce that
includes Gen Y’ers and Non-Gen Y’ers, it is worth studying what differentiates the two.

What is this Study about?

The concept of leadership among Gen Y’ers is different. They seek clear, positive and frequent feedback.
Millennials are much less forgiving of weak leaders. Managers must forgo the “boss” mentality and practice
coaching and mentoring (Lowe et al., 2008). This calls for studying whether leadership styles that have been
effective with older generations will continue to be received positively by younger workers. None of the
leadership theories has been able to consistently predict which styles will be the most effective in managing a
multigenerational workforce with differing leadership expectations (Melchar et al., 2008). Therefore, we need to
look at the full range of leadership behaviors (Avolio, 1999) that would result in superior performance and
commitment.

We need to explore the characteristics of Gen Y’ers and then compare and contrast them with those of Non-Gen
Y’ers. Values are enduring and therefore drawing the value profile of a successful leader in the Gen Y era would
be the most effective means of identifying and training such successful leaders.

To conclude, it will be of immense benefit to organizations to study the role of leadership and value profiles of
both Gen Y’ers and Non Gen Y’ers in enhancing performance and commitment.