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PROJECT
ON
ANAND POLYMERS
A detailed study done in
STUDY DIFFERENT TYPES SELECT SHOES PRODUCTS
SUMMER TRAINING PROJECT
2013-2016
1
DECLARATION
This is to certify that I have completed a Project title "ANAND POLYMERS.” under the
guidance of MS. SURINDER KAUR WALIA in the partial fulfillment of the requirement for
the award of Bachelors of Business Administration of Bharati Vidyapeeth University, New
Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.
RAHUL
2
PREFACE
It is designed in such a way that student can grasp maximum knowledge and can get practical
exposure to the corporate world in minimum possible time. Business schools of today realize the
importance of practical knowledge over the theoretical base. The research report is necessary as
it provides an opportunity to the researcher in understanding the industry with special emphasis
on the development of skills in analyzing and interpreting practical problems through the
application of management theories and techniques. It is a new platform of learning through
practical experience.
3
ACKNOWLEDGEMENT
I wish to record my gratitude to the entire person with whom I interacted and have contributed
significantly for the completion of the project. It is very difficult to put their names individually
but their contribution cannot be underestimated without their help and co-ordinate their project
would not have been possible.
I sincerely thank MR. A.R. DESHMUKH Director of Distance Education, BVIMR, and New
Delhi for providing me a good environment to undergo this project. I wish to express my
profound gratitude and regards to MS. SURINDER KAUR WALIA faculty guide, Institute of
Management and Research, New Delhi for providing the inspiration to undertake this topic and
continuous support, encouragement and guidance at all stages of the project. I am indebted to all
faculty members for their generous help and kind cooperation throughout the course. Lastly I am
greatly, indebted to those people who helped me indirectly on completion of my project.
Last but not least I would like to thank my parents and friends for their valuable contribution at
every moment.
(RAHUL)
4
Table of Content
S.No. Topic Page No.
1. Chapter 1: Introduction 6-39
7. ANNEXURES 73-76
8. BIBLIOGRAPHY 77
5
Chapter-1: Introduction
The Select group is one of the India’s leading business conglomerates. The
company is concerned with providing footwear items for all kinds age group.
With over a decade of experience in footwear industry. Select is synonymous
with quality footwear products for the whole family ranging from casual to
formals; from daily wear to sportswear and an elegant collection for ladies to fun
range for kids.
Apart from other footwear companies which only focuses on production matters
the Select Company apart from production matter also emphasis on R&D
(RESEARCH AND DEVELOPMENT DEPARTMAENT) and acquiring latest
technology in order to capture large market share.
6
We have in house manufacturing facilities as well as our company do some kind
of out sourcing in order to meet demand of the market.
Each Select product is the product of relentless quest for quality, high level of
workmen ship and a true commitment to a customer satisfaction. At select we
strive to listen to the customers in their local market and identify their footwear
needs and then provide products that exceed the customer’s expectations in
terms of quality, style, comfort and value.
Select has carved a special niche in the Indian footwear market and in the hearts
of its customers throughout the country.
7
Formation
• It is a brand of shoes.
shoes as the demand of products rises they commenced their own shoe
• it is produce many types of shoes like sports shoes, party wear shoes, baby
8
Net sales(crore)
3 select sales
group sales
0
2011 2012 2013 2014 2015
As we know that select shoes net sales of recent yesrs is 5 crore. As we know that
select company is small scale industry
9
LOGOS OF THE COMPANY
10
Vision of the company
Select company works with the vision to nurture a financially strong, growth
oriented group through leadership and innovation and to widen future options
by entering newly emerging footwear markets where the potential seems
enormous.
We work with motive that there must be development of both organization as
well as the members of the organization by providing them several of
development opportunities like training etc. so that it helps in getting quality of
employees which helps in effectiveness of the organization.
We as a group shall continue to seek opportunities where we can leverage our
resources and skills.
At SELECT our mission is to work together, respecting each other, our skills and
knowledge to:
Build higher quality of footwear products and provide services related to it.
Continually strive to enhance customer satisfaction.
Improve customer relation and loyalty.
Teamwork
Learning and innovation
Energy and passion
12
Objective
13
Functions
The name of the showroom with sport footwear having new technology, apparels
and various accessories of men, women and kids is Select planet.The showroom
design of an environment through visual communications, lightings, colours, scent
to stimulate custromers preceptual and emotional responses and ultimately to affect
thier purchase behaviour.
o lighting-
highlight merchandise.
structure space and capture a mood.
energy effiecient lighting
downplay features
14
o colour-
warm colours and active responses.
cool colours have a peaceful,gentle effect.
culturally bonded
15
o music-
control the the pace of store traffic, create an image and attract or direct
consumer attention
Employees are engaged in this shopwroom where is 1 general manager,1 sales
manager, 1 accountant,2marketing are present. all staff is well behaved, helpful
and co-operative
16
Product & Services
17
Step “n” toes
The Step and toes and SELECT are the article or product line of ANAND
POLYMERS is concerned with the wide range of footwear products for kids
only. Some features of these products are:
They are very light in weight as they are made for the kids
They are highly durable as they didn’t torn out while kids playing any
sport
The base or Sole of these sandals are made of material called PU.
They are made with Rexene which makes them more comfortable.
18
They give cushioning effect due to their materials.
FLORENCE
These products are concerned with ladies footwear so that they are quit
fashionable.
Apart from fashionable they are quit comfortable.
The sole of these lines of products are made of PU and material called EVA.
They are very light as their sole are made of EVA material.
19
YANKEES
The YANKEES are the article or product line of SELECT is concerned with
the wide range of footwear products for Teenage boys and also for adult’s
men only. Some features of these products are:
20
PU-SELECT
21
Some of the other products
22
Organizational structure
23
Any operating organization should have its own structure in order to operate efficiently. For an
organization, the organizational structure is a hierarchy of people and its functions.
The organizational structure of an organization tells you the character of an organization and the values it
believes in. Therefore, when you do business with an organization or getting into a new job in an
organization, it is always a great idea to get to know and understand their organizational structure.
Depending on the organizational values and the nature of the business, organizations tend to adopt one of
the following structures for management purposes.
Although the organization follows a particular structure, there can be departments and teams following
some other organizational structure in exceptional cases.
Sometimes, some organizations may follow a combination of the following organizational structures as
well.
24
Functional Structure
The organization is divided into segments based on the functions when managing. This
allows the organization to enhance the efficiencies of these functional groups. As an
example, take a software company.
Software engineers will only staff the entire software development department. This way,
management of this functional group becomes easy and effective.
Divisional Structure
25
These types of organizations divide the functional areas of the organization to divisions.
Each division is equipped with its own resources in order to function independently. There
can be many bases to define divisions.
Divisions can be defined based on the geographical basis, products/services basis, or any
other measurement.
26
Swot analysis of ‘SELECT’
27
‘S’ (strength) of ‘select’
28
“O” Opportunities ‘select’
Can make new type of footwear products based on transfer printing as it is a new
concept
Try to hit school footwear products as less footwear companies are engage in it.
Can use Rubber-based soles as they high in demand in current markets
Try to hit market of teenage customers
Local companies like Lancer shoe , today shoes etc. can affect the market of select
Need to diversify their range of products
Need to focus on teenage age group market
Environmental Scanning
Political Environment
29
The platforms of the political parties, the tendency of the applicants for different
posts, efforts by various groups to get effective support for themselves, etc. Every
political party has a different attitude towards business community.
A living example of this can be seen during elections in the shape of fluctuations in
the share market. It is quite possible that the mere possibility of a particular
political party coming into power can make the prices of share rise sky high. It is
true conversely when the possibility of some other political party coming into
power may bring the price of shares really nose-diving.
It clearly shows that the attitude of the first political party towards business is
positive which gets reflected in the positive effect on the share market. On the
other hand, the negative attitude of the second political party towards business is
reflected in the nose-diving of prices of shares in the share market merely on the
possibility of its coming to power.
The following are some of the examples of the impact of the political environment
on business:
(i) In 1977, the Janata Government adopted a stringent attitude towards the
multinational companies. As a result of this attitude, the multinational companies
like the IBM and the Coca-Cola had to ignore India.
(ii) The new government encouraged the multinational companies for investment
in India. This led to the opening of the doors of the Indian market for the
multinational companies. Consequently, the Coca-Cola entered the Indian market
once again.
(iii) It was only because of the political interest that Hyderabad came to be known
as Cyber bad In other words; it came to be recognized as the centre of Information
Technology (IT). As a result, many IT companies came to be established there .
Some aspects of political environment:
Present political system.
Constitution of the country
Profile of political leaders.
Foreign policy of government
Values and ideology of political parties
30
Government intervention in business
Economic environment
Economic environment consists of factors like gross domestic product, income
level at national level and per capita level, profit earning rate, productivity and
employment rate, industrial, fiscal policy of government etc.
The Economic environment factors have immediate and direct impact on the
businessman so businessman must scan the economic environment and take
immediate actions to deal with these environments.
Economic environment may put constraints and may offer opportunities to the
businessman. The common factors that affect the Indian economic environment
are:
31
Banking sectors reform has led to many attractive schemes of
Deposits and lending money. The banks are offering loans at very nominal
rate of interest and with minimum formalities to be completed
Recent changes in fiscal policy of our country have encouraged NRIs and
foreign investors to invest in India.
Lots of economic reforms are taking place in leasing and financial
institutions.
If a single client makes up more than half of your income, you are more of an
independent contractor than a business owner. Diversifying the client base is vital
to growing a business, but it can be difficult – especially when the client in
question pays well and on time. For many small businesses, having a client willing
to pay on time for a product or service is a godsend.
Unfortunately, this can result in a longer term handicap because, even if you have
employees and so on, you may be still acting as a sub-contractor for a larger
32
business. This arrangement allows the client to avoid the risks of adding payroll in
an area where the work may dry up at any time. All of that risk is transferred from
the company to you and your employees. This can work out fine provided that your
main clients have a consistent need for your product or service. However, it is
generally better for a business to have a diversified client base to pick up the slack
when any single client quits paying.
Money Management
Having enough cash to cover the bills is a must for any business, but it is also a
must for every individual. Whether it is your business or your life, one will likely
emerge as a capital drain that puts pressure on the other. In order to head off this
problem, small businesses owners must either be heavily capitalized or be able to
pick up extra income to shore up cash reserves when needed. This is why many
small businesses start out with the founders working a job and building a business
simultaneously. While this split focus can make it difficult to grow a business,
running out of cash makes growing a business impossible.
Money management becomes even more important when cash is flowing into the
business and to the owner. Although handling business accounting and taxes may
be within the capabilities of most business owners, professional help is usually a
good idea. The complexity of a business' books go up with each client and
employee, so getting an assist on the book keeping can prevent it from becoming a
reason not to expand. .
Founder Dependence
If you get hit by a car, is your business still producing income the next day? A
business that can't operate without its founder is a business with a deadline. Many
businesses suffer from founder dependence, and this dependence is often caused by
the founder being unable to let go of certain decisions and responsibilities as the
business grows. Meeting this challenge is easy in theory –a business owner merely
33
has to give over more control to their employees or partners. In practice, however,
this is a big stumbling block for founders because it usually involves
compromising (at least initially) on the quality of work being done until the person
doing the work learns the ropes.
Even when a business is not founder dependent, there comes a time when the issue
from growth seems to match or even outweigh the benefits. Whether a service or a
product, at some point a business must sacrifice in order to scale – this may mean
not being able to personally manage every client relationship or not inspecting
every widget.
Socio-cultural environment
Business originates and develops in society. Therefore, the effect of various social
factors on business is but natural.
Social factors include customs, fashions, traditions, wishes, hopes, level of
education, population, standard of living of the people, religious values,
distribution of income, corruption, family set-up, consumers’ consciousness, etc.
All social factors influence business in some way or the other. For example, the
production of things should be according to the fashion. Similarly, religious values
also influence business. For example, some years ago the manufacturers of
Vanaspati Ghee used to import animal fat for manufacturing ghee.
On the basis of the strong public protests, the government cancelled the import
license of these manufacturers. Similarly, with the news that some popular cold
drinks contain pesticide elements, people protested against it and minimized the
consumption of these cold drinks.
34
Some aspects of social environment:
Quality of life.
Importance or place of women in workplace.
Birth and death rates.
Literacy rates.
Consumption habits.
Population
Customs and habits of people.
Technological Environment
35
available better methods of production and that makes the optimum use of the raw
material possible.
The technological changes offer both the possibilities and threats for business. In
case a company understands these things well in time it can achieve its objective,
otherwise the very existence of the company is threatened.
For example, it becomes a technological change for the automobile industry to
produce vehicles which consume less petrol in view of the ever increasing prices of
petrol.
Only that company will be able to survive which can move with the changes taking
place in the environment. Therefore, the companies should constantly watch the
technological changes so that they are able to exploit the business opportunities.
The following are the examples of impact of technological environment on
business:
(i) With the advent of television in the market, the cinema and the radio industry
were adversely affected.
(ii) With the arrival of the Photostat machines in the market, the carbon paper
industry suffered a setback.
(iii) With the entry of synthetic thread in the market, the cotton cloth industry was
badly affected.
(iv) The digital watches have almost eliminated the market of the traditional
watches
36
The recent technological changes of Indian market are:
Digital watches have killed the business of traditional watches
Color T.V. has closed the business of black and white T.V.
Artificial fabric has taken the market of traditional cotton and fabrics
Shift in demand from vacuum tubes to transistors
From typewriter to world processors
Photo copier machines closed the carbon paper business
From steam locomotives its diesel and electric engines
37
Affect of Technological environment on
Select company
Use of machine made fabrication of shoes and sandals rather than the
handmade
Use of printing machines in order to print on REXINES and PU as earlier
printing was done with the hands
Use of new type machineries for sole making of footwear products
Mixed type of production is adaptive than the labour technique of production
Use of new techno in order to compete in market
Legal Environment
Legal environment constitutes the laws and various legislations passed in the
parliament. The businessman cannot overlook the legislation because he has to
perform all his business transactions within the framework of these legislations or
legal environment
Many Acts are passed from time to time in order to control and regulate business
activities.
38
The sum total of all these Acts creates legal regulatory environment. Acts are
mossy passed to regulate such business activities as sale-purchase, industrial
disputes, labour, regulating partnership business, regulating company business,
foreign exchange, etc.
In India, the following Acts have been passed in connection with the above
business activities:
(i) Sale of Goods Act (ii) Industrial Disputes Act (iii) Minimum Wages Act (iv)
Indian Partnership Act (v) Companies Act (vi) Trademark Act (vii) Essential
Commodities Act (viii) Consumer Protection Act (ix) Standards of Weights and
Measures Act. All these Acts influence business decisions.
The following are the examples of the impact of the legal regulatory environment
on business:
(i) By removing control on the capital market, a huge amount of capital was
collected by issuing various new issues in the primary market.
(ii) With introduction of relaxation in Foreign Direct Investment (FDI) and Foreign
Exchange, many multinational companies entered the Indian market.
Consequently, there has been a tremendous increase in the foreign exchange
reserves in the country
39
Porter’s five forces model of competition
40
Chapter 2: Research Methodology
1. What is the problem? This should explain why the team is needed.
2. Who has the problem or who is the client/customer? This should explain
who needs the solution and who will decide the problem has been solved.
3. What form can the resolution be? What is the scope and limitations (in time,
money, resources, and technologies) that can be used to solve the problem?
Does the client want a white paper? A web-tool? A new feature for a
product? A brainstorming on a topic?
The primary purpose of a problem statement is to focus the attention of the
problem solving team. However, if the focus of the problem is too narrow or the
scope of the solution too limited, the creativity and innovativeness of the solution
can be stifled.
In project management, the problem statement is part of the project charter. It lists
what's essential about the project and enables the project manager to identify the
project scope as well as the project stakeholders. [2]
A research-worthy problem statement is the description of an active challenge
(i.e. problem) faced by researchers and/or practitioners that does not have adequate
solutions available. The adequate solutions include the simplified theoretical
foundation and argumentation for a viable solution based on respected peer-
reviewed sources. The research-worthy problem statement should address all six
questions: what, how, where, when, why, and who.
A problem statement is a statement that briefly sums up the problem for the event
41
Statement of the Problem
42
Objectives & Scope of Study
To know the personal views of the people regarding various branded shoes.
Find out factors influecing the people at the time of purchasing shoes such as
quality, durability, variety, price, and use in sport’s.
The study helped in managing the finances for profit society. The findings can be
generalized from regional level. The product offerings of different companies to
create awareness and to increase market share were studied. The awareness of
endowment policies in particular was also studied. This provided scope for
understanding the consumer preferences and retaining present customers while
adding new ones. The study helped to understand the customer expectations, the
potential customers’ requirement and customers’ problems and has helped to keep
customers highly satisfied.
43
Managerial usefulness of study
The study gives the information regarding the market competition, innovative
products offered by competitors, present demand of the products in the market etc.
Market survey will help to know the prevailing market condition and also
The study will help the management to understand the customer mindset and
also estimating the present and future market demand for the products.
It will help to estimate the level of awareness established in the market and
It will help in finding out the customers’ expectations about the product and
44
Type of Research and research Design
A research design is the “blue print” of the study. The design of a study defines the
study type (descriptive, co relational, semi-experimental experimental, review,
meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research
question, hypotheses, independent and dependent variables, experimental design,
and, if applicable, data collection methods and a statistical analysis plan. Research
design is the framework that has been created to seek answer to research questions.
Research design is the first and foremost step in methodology adopted and
undertaking research study. It is overall plan for the collection and analysis of data
in the research project. Thus it is an organized, systematic approach to be the
formulation, implementation and control of research project. In this project we
used descriptive research with the instrument of questionnaire. Descriptive
research is used to find out the perception of customer. There are various elements
used in descriptive research. Which are following as under:-
45
Data Collection Methods
Data collection is the process of gathering and measuring information on variable
of interest, in an established systematic fashion that enables one to answer stated
research questions, test hypotheses, and evaluate outcomes. The data collection
components of research is common to all field of study including physical and
social sciences, humanities, business, etc.
a) Primary data: primary data are those, which are a fresh and for the first
time and this happen to be original character.
b) Secondary data : secondary data are those data which have already been
collected by someone else and which have already been used as per requied.
internet
After only keeping in mind one can think about what type of data has to be
collected during research as our research is concerned i have to gether primary
data for customer preference.
46
Limitations of Study
While surveying i encounter with some problems like-
filled.
Some people were not willing to respond and few of them who responded
were in hurry hence the active participation was lacking. Due to which i
Another problem which i face was that people were hesitating to give information about
47
CHAPTER-3
CONCEPTUAL DISCUSSION
Answer. An external covering for the human foot, usu. of leather and consisting of
a more or less stiff or heavy sole and a lighter upper part ending a short distance
above, at, or below the ankle. 2. A horseshoe or a similar plate for the hoof of some
other animal.
Answer. It is possible to spend few rupees to get a shoes but we will not be
comfortable .if we are investing some more money it may cause to save my foot
also and also good for my fitness. Walking shoes should be light wait because it
can cause to be our comfortable. It can also create our impression in our friend
circle. Supportive and cushioned shoes encourage the wearer to land on the heel of
the foot when walking or running, as the shoe absorbs the impact. This alters the
natural step and posture (watch babies who have just learned how to walk to see
48
Ques No 3.who is the manufacturing company for shoes?
Answer. In modern days there are so many companies are there who make shoes,
like, Nike, Puma, Reebok these are the few companies who make shoes .These are
the branded company who make shoes .There on so many sports player who wear
shoes of this company. Thankfully, there are some great barefoot and minimalist
shoe options available, and even some that allow grounding/earthling! Below are a
few of my favorites that I’ve tried personally. They are in order from most
well as outside the country .it’s not possible to buy branded shoes for every one so
few people buy it from local manufacturers also. so it is possible to buy for
everyone and every one can afford it .few people also don’t like these brand like
Nike shoes puma shoes arc .so they buy it from outside the country because it suit
their status. Few people buy it for status and few people buy it for comfortable
49
Ques No 5.what is the benefit of wearing shoes?
50
Chapter 4: Data Analysis
Methods and techniques of data analysis
Q1. BRAND POSITIONING OF SELECT SHOES IN DELHI MARKET….?
Particular Respondent
Select 32
Lancer 25
Relaxo 43
respondent
50
45
40
35
30
25
respondent
20
15
10
5
0
select lancer relaxo
Interpretation:-
The most preferred brand in delhi market is relaxo (43%) followed by select (32%) and lancer
(25%).
51
Q2. Which type of shoes do you like to purchase mostly
Particular Respondent
sports 47
formal 40
canvas 18
school shoes 5
respondents
50
45
40
35
30
25
respondents
20
15
10
0
sports formal canvas school shoes
Interpretation:-
In the above graph we find out which type of shoes company purchase. 47% company purchase
the order of sports shoes, 40% company purchase the order of formal shoes, 18% company
prefer steel canvas shoes, and remaining 5% company prefer school shoes.
52
Q3. How do you know select shoes”?
Particular Respondent
Advertisement 17
References 33
Past purchase 21
Other specify 9
35 33
30
25
21
20
20
17
15 No. of Respondent
10 9
0
Adertisement References Past purchase Sales person Other specify
visit
Interpretation:-
In this question we have the survey about the how the other company should know about the
select shoes. Where the result is shown that 17% know through advertisement, 33% are
references, 21% are past purchase experience, 20% are sales person visit, 9% are other.
53
Q4. Have you heard the name of the select shoes”?
Particular Respondent
Yes 64
No 36
70
64
60
50
40 36
No. of Respondent
30
20
10
0
Yes No
Interpretation:-
In this question we have observed the awareness to know about the name of select shoes. Where
graphically result shows that 64% people are known about the select shoes and 36% people are
not know about the name of select shoes.
54
Q5. Which type of advertisement you do to attract more?
Particular Respondent
Internet 48
TV 22
Bill boards 9
Newspaper 21
60
50 48
40
30
No. of Respondent
22 21
20
9
10
0
Internet TV Bill boards Newspaper
Interpretation:-
In the above graph represent the result of which kind of advertisement attract mostly. Where the
result is 48% say internet, 22% say TV, 9% says bill boards, 21% newspaper this are the result in
this survey which suggest to improve the work more on advertisement which leads the growth of
company.
55
Q6. Effect of price ?
Particular Respondent
yes 83
no 17
Series 1
90
80
70
60
50
40 Series 1
30
20
10
0
yes no
Interpretation:-
Analysis shows that 83% respondents change thier purchasing decision if there is any increse in
price and 17% respondents do not change thier decision even if there is any increase in price
because of brand image.
56
Q7. factors affecting the purchasing decision….?
Factors Respondent
Price 27
Quality 29
Size 9
Brandimage 16
Design 7
35
30 29
27
25
20
16
No. of Respondent
15
10 9
7
0
price quality size brandimage design
Interpretation:-
studies reveals that price, quality, size, brandimage and design fall between large extent
and extent other attributes like colour of the shoes lies between the some extent and least
extent.
57
Q8. Quality of product select shoes
Particular Respondent
Poor 3
Fair 26
Average 22
Good 44
Excellent 5
50
44
45
40
35
30
26
25 22 No. of Respondent
20
15
10
5
5 3
0
Poor Fair Average Good Excellent
Interpretation:-
In the above graph represent the quality of select shoes . Where the result is 3% is poor, 26% is
fair, 22% is average, 44% is good, and 5% is excellent quality of shoes. So from the above
analysis we conclude that mostly respondent are provide quality.
58
Q9. Do you have any complaint regarding the product or brand?
A. Yes
B. No
100
90
80
70
60
50
40
30
20
10
0
yes no
Interpretation:-According to this question, we can see that 95% of people have no complaints
regarding the product or a brand and rest 5% of people are having the complaints about the
products or a brand.
59
Q10.Do you prefer buying the products online?
A. Yes
B. No
70
60
50
40
30
20
10
0
yes no
Interpretation:-According to this question, 60% of people are buying the products online and
rest 40% are not buying the products online.
60
Q11What kind of changes you want in the product of shoes.
No change
14% Quality
29%
Price
21%
Design
36%
Interpretation: 36% people want change in the design of shoes, 29% people says
that they want changes in the design of shoes. Whereas 21% people says that they
want changes in the price of shoes.only 14 % people does not want any changes in
the shoes.
61
Q12 Do you have any complaints about the products of the company?
o Yes
o No
YES
17%
YES
NO NO
83%
Interpretation: Almost 83% of the people say that they do not have any
complaints about the products of the company. So the customer satisfaction rate of
the company is very good. And only 17% people are not satisfied with its products.
62
Primary Data Analysis
Data which are collected fresh and for the first time and thus happens to be original
in character. Primary data are gathered for specific purpose. Primary research
Primary data could be collected in three different ways, which is interview by visit,
The telephone interview have the advantages of that they are immediate, the
percentage of answers is high and the necessary complementary questions are easy
to ask. The disadvantages with telephone interview are that the questions have to
be rather easy to ask, that the affects by interviews could influence the respondent
and that sensitive questions are not that suitable in this kind of interview situation.
63
Secondary Data Analysis
Data that collected from primary data I.E., they are already exiting somewhere. For
Secondary data through induction manual, Magazines, Corporate journals and Web
site
A) Questionnaire Method.
B) Interview Method
64
Working Capital
65
Profit & Loss account
66
67
68
69
Chapter 5: Findings
Findings
1. consumer reaction suggests that select is the marker leader among all its
counterparts in the sport shoes and apparel segments.
2. They arrange meeting of management person and discuss the problems with
each other. Its good thing for the company and makes strong companies
management.
3. In the select we have visited we saw that all the people are doing their work
is given to them the work is going on systematic only.
4. At the time of survey we find that there are many competitors who are
having the good technology to produce packaging.
6. select ltd having the lack of contract with the domestic company nearby
Gujarat.
7. More than 20 companies are connected with the select. And from that 5
companies are within the Gujarat and other are situated out of Gujarat and
abroad.
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8. Quality is the most important parameter for the select ltd. And company is
trying to work more to innovation in flexible packaging.
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Chapter 6: Conclusions and Suggestions
Conclusions
the bottom line of the market research speaks that branded shoes in india has been
increasing on day by day basis that sounds good for international as well as
domestic market
Majority of the customers i.e. (89%) are aware about Reebok shoes.
Friends i.e. (74%) are the most important source through which
Price i.e.(30%) & quality i.e.(23%)are the factors which influence the customers
to purchase shoes.
SUGGESTIONS :
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Senior managers need to monitor employee perceptions of the culture of
their organizations, examining areas which contribute towards a people-
orientated culture (e.g. the extent, to which employees are enabled,
supported and equipped to do their work).
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ANNEXURE:-
Questionnaire
Dear respondent,
I am the student of Bharati Vidyapeeth Deemed University, New
Delhi pursuing BBA as a part of our curriculum we have to submit a summer
project for which we have selected the topic “Working capital”
Part-1 GENERAL
1. Company name:-………………………………………………………….......
2. Address (head office):- ..................................
3. BRAND POSITIONING OF SELECT SHOES IN DELHI MARKET….?
a) Select [ ]
b) Lancer [ ]
c) Relaxo [ ]
Particular Respondent
sports
formal
canvas
school shoes
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Part-2 INDIVIDUAL
a) Advertisement [ ]
b) References [ ]
c) Past purchase [ ]
e) Other specify [ ]
Yes [ ]
No [ ]
a) Internet [ ]
b) TV [ ]
c) Bill boards [ ]
d) Newspaper [ ]
8. Effect of price?
a) Yes [ ]
b) NO [ ]
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8.factors affecting the purchasing decision….?
a) prize [ ]
b) quality [ ]
c) size [ ]
d) brandimage [ ]
e) design [ ]
9. Quality of product
a) Poor [ ]
b) Fair [ ]
c) Average [ ]
d) Good [ ]
a). yes [ ]
b).No [ ]
a). yes
b). no
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13.What kind of changes you want in the product of select shoes.
(a)quality
(b) price
(c)design
(d) no change
14.Do you have any complaints about the products of the company?
(a)Yes
(b)No
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Bibliography
Bibliography
www.ememylopdnana.com
http://economictimes.indiatimes.com/aapastaeoaa-ltd/infocompanyhistory/companyid-
13781.cms
http://www.aapasttmydatnaapty.com/profile/profile.htm
http://www.moneycontrol.com/financials/select/balance-sheet/U01#U01
http://profit.ndtv.com/stock/ememylopdnana-ltd_aapast/reports
http://www.aapastaeoaa.com/blog/?tag=sustainable-packaging
Books
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